5 Ways to Get Your Major Donors to Refer You and Your Organization to Others


Constantly ask them to refer you. Remind them to refer you. Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too.

2010 Predictions: Number 1 is I’ll Keep Referring You to Beth

Kivi's Nonprofit Communications Blog

I’ll share my three predictions for nonprofit marketing in 2010 with you in just a second, but here’s one prediction that I know for a fact will come true: I’ll keep referring you to Beth Kanter for all questions social media that are too difficult for me to answer.

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The ultimate nonprofit guide to fundraising minimums


At CrowdRise by GoFundMe, we believe that fundraising minimums (sometimes lovingly referred to as ‘fundmins’) can be one of the most powerful tools in a nonprofit’s toolkit.

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Does Slacktivism Actually Work?


While social media has profoundly amplified the reach and influence of nonprofits, it’s also created a dilemma commonly referred to as “slacktivism.”

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Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Reference the relationship (as a XX level donor, or trusted volunteer). Reference acquisition source, i.e. Care2 or (“thank you for signing our petition in support of increased funding for early childhood education”). Reference gift or membership anniversary.

The Seven Writing Styles That All Nonprofit Communicators Should Master

Kivi's Nonprofit Communications Blog

Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting.

Within 2 Minutes She Owned a Piece of Our Souls.

NonProfit Branding

Standing at the podium, referring to her own extraordinary experience, she claimed: the only problem with having a damn fool [.]. At a conference in Breckenridge last Thursday, Dawn Engle commanded the attention of 75 corporate and government leaders.Two minutes into her story she owned a piece of our souls! Now she’s about to inspire you.

Misinformation vs. Disinformation vs. Mal-information

Public Sector Marketing 2.0

I like to evaluate these on a case by case basis (to determine if and where to engage) by doing a thorough scan of their social networks using social network analysis (SNA) techniques ( refer to Slide 38 in this presentation I posted up in the past ).

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

This is information you will want to keep for reference.) The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. The Key Yardstick: Of three basic metrics, number of impressions is the [.].

All We Are Saying, Is Give Twitter a Chance

Social Media Bird Brain

Now everyone just seems to accept that Twitter is a thing, though for a lot of them it seems to mean Twitter is a thing for newscasters or comedians to reference when someone in the public eye screws up big-time. Twitter (Photo credit: Wikipedia) It''s been a long time since I heard the kind of criticism of Twitter that I used to hear, say circa January 2008, when I joined.

Splitting up the “might consider” stage into two consideration stages


If you would like to pull the new considerations (interested, definitely consider and possibly consider) into your CRM, they may refer to our documentation. Where we were.

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The murky waters of government employment and political neutrality

Public Sector Marketing 2.0

I’m referring specifically to: Section 1 – Respect for democracy – Expected Behaviour 1.1 – Respecting the rule of law and carrying out their duties in accordance with legislation, policies and directives in a non-partisan and impartial manner.

Using What Is Dissertation


Reference record the absolute most usual reference style employed for referencing a report is APA. Further be certain that the details that you have written in the reference listing would be like the info from the written text. Using What Is Dissertation.

5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns


Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels.

Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking


To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization. Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions.

6 not-so-conventional tips for working from home

Public Sector Marketing 2.0

I’m referring to tools such as Slack, Microsoft Teams, WhatsApp Business, Facebook Workplace, etc. It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic.

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MarketSmart’s “How-to” Guide for Donor-Advised Funds (DAFs)


That’s why our team here at MarketSmart took the time to write up a comprehensive guide to understanding donor-advised funds for you to refer to at your organization. Click here for the free comprehensive guide for donor-advised funds.

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Whatever You Do, Don’t Stop Fundraising

Ann Green

If your letters have already gone out, then you’ll need to reference COVID-19 in your follow-up communication. No doubt the COVID-19 outbreak is affecting your nonprofit organization, possibly severely. You need revenue to cover both planned and unplanned expenses.

The Hat Never Comes Off

JCA Insights

The individual posing as the potential donor is heard on the recording saying “I like it when you take off your NPR hat,” an ironic reference to the fact that the conservative actor is happy to be taping such inflammatory statements but meant on the face of it to indicate the potential donor’s approval of such informal rapport-building conversation. Ah, how tempting it can be to ask a donor to perceive us without reference to our organization.

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Cut the Glut! Part II – Redundancies to Eliminate from Your Writing

Kivi's Nonprofit Communications Blog

refer back = refer. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.” ” Today, we are going to cover redundant phrases.

Your Hashtags for Good Bible


OpenData and #BigData = Refers to Using Data in New, Open, Transparent and Understandable Ways. socialbusiness = Used to refer to business working toward social good. Department of Health and Human’s Service to Refer to Their Digital Strategy. image courtesy of misspixels.

Is your tagline too long? (Or too short?)

Mission Minded

It’s a powerful way to reference the brand promise your nonprofit makes to the public—but how long should your tagline be? A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program.

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Public Sector Marketing 2.0

In the intelligence community, the term “open” refers to overt, publicly available sources. Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the field of OSINT / SOCMINT.

Zig When They Zag to Spur Action (Nonprofit Case Study)

Getting Attention

It was no surprise that many of them featured the weather in their subject lines, with references to winter, blizzard, polar bear, storm and snow. By referring to the opposite of what was happening , they did even one better than referring to the current weather. I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay.

Top 10 Ways You Can Benefit from Conducting a Donor Survey


Gain referrals – Inspire hi-value, major gift supporters to refer you to like-minded friends and family members. Raise money – If you want advice, ask for money. If you want money ask for advice. Surveys raise money. Identify – Decide who your best donor prospects are based on what they say. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering.

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We’re Looking for a Graphic Designer

Kivi's Nonprofit Communications Blog

After February 1st, we will begin contacting designers for further information and will request references at that time. We want to add a new member to the Nonprofit Marketing Guide crew. Please share this with your freelance graphic designer friends!

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Five 2018 Political Campaign Trends that Nonprofits Should Use Too


Peer pressure A commonly used tactic in political campaigns and school playgrounds, this technique (alternately referred to as “social pressure”) harnesses a supporter’s desire to fit in with their community.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

5) Always refer back to your Strategic Online Communications Plan and your goals. Refer back to the 90-Day Strategic Online Communications Plan you created a few weeks ago (instructions are here ). As a nonprofit marketer, you wear many hats.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This way, if you remove a comment or ban a person from your social media accounts, you can refer back to your policy, your online community knows what to expect, and if they violate the policy you can assure them that they are not being arbitrarily targeted. .

Thoughtfulness and the Numbered List

Social Media Bird Brain

Numbered list icon from dryicons.com This week's post is kind of meta because, on one hand I decry the use of gimmicks like numbered lists, and on the other hand, I refer to a post that uses that gimmick. Don't worry about it, though - just go with the flow. The Numbered List I tend not to use them. I don't like them - they seem superficial to me. Now, after having read Amber Naslund's. stakeholder customer Inc.

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Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Enjoy and please let me know if I am forgetting to reference anyone. Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour.

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Donor gets dumped over dumb donation

Get Fully Funded

Man refers to clients in need of decent, affordable housing. . This just in from the world of the weird and unbelievable - -. Development Director for a small nonprofit providing housing to families in need speaks to donor who has been supporting annual golf tournament for the past several years. Man wants to give extra money this year, but wants it ALL spent on the tournament , to promote his business, and openly admits this.

Social Media News Roundup

Non Profit Marketing 360

For your reference collection: 10 must-have social media primers. Facebook made significant changes last month. In the Stanford Social Innovation Review, blogger Amy Sample Ward explains their impact and directs you to links with more information. Twitter has launched a Twitter for Nonprofits program. Google Analytics has released a new and improved version. Allyson Kapin of Frogloop can explain it all. Blogger Mitch Joel makes a case for why you should be present on Google+ now.

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How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

1) Refer back to your external social media policy. . Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. .

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Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

of socially-referred gifts. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? .

Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives)

Kivi's Nonprofit Communications Blog

with reference to = about. We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better.

The Write My College Application Essay Cover Up


A reference letter resembles a recommendation letter from employer. A character reference letter ought to be crisp and most of all, believable. There are quite a lot of reasons why your friend might be required to supply character reference.

Prep Today for #GivingTuesday 2017

Getting Attention

Save screenshots for future reference. It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017.

Storytelling Workouts for Year-End Fundraising


You may even want to set up a Google Alert or two for future reference. As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season.

Joe Rogan, true crime, and the 2nd podcasting revolution

Public Sector Marketing 2.0

It’s not until the end of 2014 that it began to climb back up again (refer to the Google Search Trend visualization below). In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation.

What a Nonprofit Communications Plan Should Look Like in 2018

Kivi's Nonprofit Communications Blog

Find out the three specific documents most often referred to as a “communications plan,” whether you need all three, and how to create each one quickly and painlessly. All nonprofits need a communications plan.

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Ask the Expert: Starting and Hosting a Podcast

Kivi's Nonprofit Communications Blog

his answer simply refers back to the growing numbers. Have all notes or reference material you need readily available. Podcasts are growing and can be wonderful communications tools for nonprofits.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising


Reference your past campaign data to find out which kinds of appeals your donors have responded to, so that you can make informed decision about how to tell your story. EOY (or end-of-year) fundraising can be a critical time for nonprofits.

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