5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

Constantly ask them to refer you. Remind them to refer you. Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too.

2010 Predictions: Number 1 is I’ll Keep Referring You to Beth

Kivi's Nonprofit Communications Blog

I’ll share my three predictions for nonprofit marketing in 2010 with you in just a second, but here’s one prediction that I know for a fact will come true: I’ll keep referring you to Beth Kanter for all questions social media that are too difficult for me to answer.

Trending Sources

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Reference the relationship (as a XX level donor, or trusted volunteer). Reference acquisition source, i.e. Care2 or (“thank you for signing our petition in support of increased funding for early childhood education”). Reference gift or membership anniversary.

20 Tips to Energize Dull Nonprofit Writing

Kivi's Nonprofit Communications Blog

Add a timely reference. Add a cultural reference. Is your writing dry and boring? A lot of nonprofit messaging is. Eliminating jargon and overall wordiness is a great place to start, but here are 20 more ways that you can bring your writing back to life.

Cut the Glut! Part II – Redundancies to Eliminate from Your Writing

Kivi's Nonprofit Communications Blog

refer back = refer. Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example, just say “enough” instead of “a sufficient amount of.” ” Today, we are going to cover redundant phrases.

Within 2 Minutes She Owned a Piece of Our Souls.

NonProfit Branding

Standing at the podium, referring to her own extraordinary experience, she claimed: the only problem with having a damn fool [.]. At a conference in Breckenridge last Thursday, Dawn Engle commanded the attention of 75 corporate and government leaders.Two minutes into her story she owned a piece of our souls! Now she’s about to inspire you.

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

This is information you will want to keep for reference.) The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. The Key Yardstick: Of three basic metrics, number of impressions is the [.].

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

Mail Chimp refers to it as default merge values. Call me “Unknown” one more time. You absolutely need to include contact information in your emails (and other forms of communication).

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Extra points for the Friday Night Lights reference). Did everyone have a good week? Let’s wrap it up with some Mixed Links… Next Friday, May 27th is the last day to send your submissions for this month’s Nonprofit Blog Carnival.

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Use Today to Prep for #GivingTuesday 2016

Getting Attention

Save the screenshots for reference. Today’s the day: #GivingTuesday 2015. “We have a day for giving thanks. We have two for getting deals. Today], we have #GivingTuesday, a global day dedicated to giving back.”

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

Crystal also suggested asking people being interviewed or quoted in your promotions how they’d like to be referred to in the third person. Be prepared to debate this point with grammarians who cringe at using these plural pronouns to refer to a single person.

Get more out of your nonprofit’s Facebook page

Nonprofit Marketing Blog

Which sites refer the most traffic to your Facebook page. John Haydon, our favorite Facebook guru, has created a useful video tutorial on how to use the new Facebook Insights reports to understand how your nonprofit’s Facebook outreach is faring.

Top 10 Twitter To Do’s for Nonprofits

J Campbell Social Marketing

I’ll refer to Duct Tape Marketing founder John Jantsch , who says: ? “I HubSpot created The Free Ultimate Guide for Social Media Image Dimensions infographic for your reference.

How to Use Memes to Spread Your Nonprofit's Message

Fundraising 123

Exploit popular images or pop culture references. Be aware of your target audience: What will be appropriate for them and what references will resonate with them most? Merriam-Webster.com defines a meme as an idea, behavior, or usage that spreads from person to person.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Personalized medicine refers to therapies that can be tailored to an individuals own genetics and physiology. Preventive Medicine refers to the development of a probabilistic health projection for a person based on his or her DNA and protein expression.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Personalized medicine refers to therapies that can be tailored to an individuals own genetics and physiology. Preventive Medicine refers to the development of a probabilistic health projection for a person based on his or her DNA and protein expression.

Junction C: Where Creating and Curating Meet Content and Conversation

Kivi's Nonprofit Communications Blog

I sometimes refer to this confluence as turning your nonprofit into a media mogul , which emphasizes managing lots of different communications channels to reach your supporters directly. I’ve decided to refer to this place as “Junction C.&#

Zig When They Zag to Spur Action (Nonprofit Case Study)

Getting Attention

It was no surprise that many of them featured the weather in their subject lines, with references to winter, blizzard, polar bear, storm and snow. By referring to the opposite of what was happening , they did even one better than referring to the current weather. I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. Then we picked up the voice mail from 4:32 a.m., alerting us to a two-hour school delay.

Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Enjoy and please let me know if I am forgetting to reference anyone. Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour.

Algebra For Fundraisers

The Agitator

For example, in this reference to 2014’s fundraising performance: “…online giving grew almost five times faster than overall giving, which grew at 2.1 Awhile back I read yet another exclamation about the rapid rate of online fundraising growth. Fundraising blogs are littered with such exclamations. percent, while online giving grew at 8.9 percent.”

Call Them ‘Donors’ … Not ‘Users’

The Agitator

For example, Facebook recently announced they have begun referring to ‘people’ as people, not users. There’s a movement afoot in the tech world to put ‘ people’ first — before content, before design, and before software.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Then use your style guide to train them and serve as an ongoing reference. . Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise.

Quick tips for better fundraising appeals

Nonprofit Marketing Blog

This handy reference, created by fundraising expert Tom Ahern, works for both email appeals and direct mail. The folks at Bloomerang have published a sharp new infographic that serves as a quick guide to better fundraising appeals.

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Delight to Connect (Case Study: Relationship Building)

Getting Attention

By sharing a reference to that famous childhood tale we all know. Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Show some donor appreciation!

iMarketSmart

They’re all wrong because one of the most effective marketing tactics we employ is this: We send thank you notes and gifts to people who refer us to others, mention us online, promote us at events or contribute to our success in other ways. You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event.

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Fundraising By Stereotype: The Quick Path To No Revenue

The Agitator

Editors’ Note: Periodically we reference the wit and wisdom of Jeff Brooks over at FutureFundraisingNow and occasionally run a few snippets. Today we’re featuring an unabridged guest post by Jeff on the pitfalls of relying on myth and stereotype — sadly an all-too-common affliction with many fundraisers. Roger and Tom “How are we going to replace our dying donors?” It’s a reasonable question. With a lot of unreasonable answers.

Aging 15

3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

This agency is renowned for high-quality service delivery, but even many of the folks who know it best—referring health care providers, current clients and their families—think it provides a far narrower range of services in fewer locations than it currently does. I recently completed an all-new message platform for the largest human services organization in Massachusetts.

Study Shows That 35% of Online Giving Is Prompted by a Personal Ask

Blue Sky Collaborative

Whether you call it Personal Fundraising, Peer to Peer Fundraising, Friends Asking Friends, or Viral Fundraising it's all referring to the same dynamic that involves supporters of A recent study by AFP yielded some very revealing results about Personal Fundraising.

Thinking Like For-Profits

The Agitator

In the nonprofit media, you don’t often see explicit references to learning from consumer marketing. I spend a heap of time watching how for-profits market their services and wares, looking for nuggets of insight, research or technique that might have applicability in our nonprofit space.

Mom Messages—Shortcut to Heart, then Head

Kivi's Nonprofit Communications Blog

But with references to our mothers. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. Even though she passed away many years ago, she is an active voice in my head, and ever present in my heart.

Afraid Of Urgent? Try Authentic.

The Agitator

He was warning fundraisers not to make up stories about donors … what he referred to as “wild guesses about their behaviors that wander far away from what donors really do” And he gave the example of worrying about how donors might react to a carrier with a big red URGENT stamped on the outside — would donors be more motivated to give, or dismiss the claim as silly gimmickry?

Another 4-Page Annual Report Success Story

Kivi's Nonprofit Communications Blog

Theresa also mentioned how they had to get over what is referred to as the “curse of knowledge” (talking to people outside of your organization as if they were also privy to every aspect of your organization and what goes on inside).

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I Love You—Piggyback Your Content to Notable Days & Headlines (Part 2)

Getting Attention

This campaign does a great job of reinforcing loyalty—each card refers to a program host or other reference. Today’s a great opportunity for your organization to be relevant, by communicating the right message to your network at the right place and time.

NPR 50

What the Web Renewal (canada.ca) Initiative is missing

Public Sector Marketing 2.0

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, Canada.ca .

The Most Pathetic Story I’ve Heard

The Agitator

I think the Brits refer to this state as ‘in high dudgeon’ ) No, he wasn’t complaining about Tom’s post. No sooner had I finished reading Tom’s post — The Greatest Story Ever Told — than the phone rang with an irritated U.K. reader at the other end. ( Rather, in a tone signaling 1/3 incredulity, 1/3 anger and 1/3 outright dismay, he reported the following.

UK 14

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

Improve your chances of being archived for future reference by including reference material such as data, tools, facts, tips, etc. Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing.

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

It’s called a swipe file, a collection of proven or inspirational creative that copywriters and art directors keep as a ready reference of ideas for projects. A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?”

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Asana—Streamline the Work Behind Your Work (Nonprofit Blog Carnival)

Getting Attention

Yoga practitioners will recognize the word “asana” as referring to yoga postures – so it’s no surprise that this flexible app keeps RedRover’s communications work meditatively calm yet groovin’ in the flow.

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Easy to forget, critical to remember: Perspective is everything

Nonprofit Marketing Blog

The process of pushing into a foreign frame of reference can be hard, but when we do it, we find its value. It’s been a long week, so a short thought today. Have you ever noticed how very young kids’ drawings usually don’t feature a person’s neck? Have you wondered why?

Are You Flirting With A Corporate Partner?

The Agitator

Of course it’s a two-way street … even the most benevolent of businesses is looking for a tangible return on its ‘investment’ That’s why businesses refer to such relationships as ’cause-related marketing ‘, after all. Partnering with companies and corporations is another arrow in the well-armed fundraising quiver … be it a local business in your home town or a global corporate behemoth.