Upcoming Public Sector Social Media Conference

Public Sector Marketing 2.0

One of these in particular, is the Public Sector Social Media Conference put on by the reputable Conference Board of Canada. This year, I have been asked to open up the event with a short new talk on the evolution and impact of social media on government organizations based on the last 10 years I have been advising public sector clients on the topic. Event Social Media 2015 conference board Events Government public sector social media training

Social Media and Public Sector Policy Dilemmas

Public Sector Marketing 2.0

It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). The title of the report is “ Social Media and Public Sector Policy Dilemmas “ This is by far the most comprehensive and well written report on the subject this year. ipac paul crookall social media and public sector policy dilemmas tim o'reilly toby fyfe Web 2.0


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Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

Let’s face it, the public and non-profit sectors often face unique marketing challenges , which naturally require unique solutions. The best way to learn is of course by seeing what others in your sector are doing and how they have overcome some of their challenges. Combine that with presentations from leading marketing and communications practitioners from these sectors and you have yourself a solid educational experience.

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ). Mike blogs at Public Sector Marketing 2.0 , speaks frequently on social media and serves public sector and non-profit clients internationally. NPM360: I noticed that you deal not only with nonprofits but the public sector. NPM360: What is your biggest challenge with clients from the public sector?

Two upcoming niche events catered to the public sector that I highly recommend

Public Sector Marketing 2.0

An educational forum for public and not-for-profit marketers , communicators, and educators. It’s Canada’s only national marketing and communications forum that is geared solely for the public and not-for-profit sectors. All the latest case studies, initiatives, and success stories surrounding strategic marketing, communications and digital engagement (my niche) occurring in the public sector. Not-for-profit sector: $945. Public sector: $1190.

Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

As always is the case with my international training clients, I learned quite a bit myself from the group regarding cultural and regional differences in the use of digital communication channels / social media and how they are used by various public sector organizations.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” ” 2- Forward 50 (#fwd50) – “A three-day conversation on digital transformation held in Canada’s capital city, bringing together citizens, the public service, elected officials, technologists, and innovative thinkers from around the world.”

State of Social Media Monitoring Survey

Public Sector Marketing 2.0

conducts research geared at public sector and non-profit marketing/communications professionals. A few weeks ago, CEPSM partnered up with Environics Research Group to launch the “ State of Social Media Monitoring in the Public and Non-Profit Sectors Survey “ If you haven’t yet responded, please do so asap. Notice Reminder Research association Government public sector research social media monitoring survey

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Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience). As a result, many public sector marketing initiatives are not optimized for maximum impact.

How social media can bring strategic marketing thinking into government

Public Sector Marketing 2.0

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Marketing is one of the most misunderstood functions in the public sector, often confused with “promotion&# and “marketing communications&#. marketing public sector socialmedia state of marketing strategy training Web 2.0

QR Codes – Why you need to know what they are

Public Sector Marketing 2.0

If you work for the public sector, think about government service delivery. Tags: Advice Insight barcode code Government miele Mobile public sector qr codes reader scanner smartphones They’ve been around since 1994, you’ve likely seen them and maybe even used them unknowingly, however QR codes have been given a new birth thanks to modern smartphones. What are they?

Strategic Social Media Marketing 2-day Workshop Finally Launched!

Public Sector Marketing 2.0

In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). However, over the last year, CEPSM has been getting numerous requests from individuals in the public and non-profit sectors to once again offer a social media marketing workshop that is open to the public.

Why you need to focus on mobile right now

Public Sector Marketing 2.0

Tags: Insight 3GS Android Blackberry Facebook goc Google government of canada iPhone LinkedIn Mike Kujawski mobile public sector marketing 2.0

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A small eBook for a big recession

Public Sector Marketing 2.0

I therefore entitled my section as follows: &# Business Development Tips for Marketing Consultants Working with Public Sector Clients&#. For simplicity, this was later changed to “Selling to public sector clients&#. Tags: Launch anne miller anneke seley charles green customer collective dave brock dave stein ebook jill konrath john cadell marketing matt homann Mike Kujawski mike wise public sector recession sales sales strategy skip anderson

Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

Basically the only marketing conference that is dedicated solely to marketing professionals working in the public and/or non-profit sectors. The vast majority of private sector marketing conferences are about marketing product/service “X&# whereas MARCOM brings together people that use marketing to improve such initiatives as classroom literacy, public transportation, spousal abuse, foreign credential recognition, etc… What did I think of the speakers?

Sh*t Bureaucrats Say

Public Sector Marketing 2.0

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon. Enjoy. Government Videos acronyms Canada goc ottawa shot bureaucrats say terminology

Not Content With Content - Four Things a Nonprofit Can Learn from the Private Sector

Social Media Bird Brain

Image via Revelife.com Business people on nonprofit boards often support attempts by nonprofits to apply business-acumen to the public sector. In recent years, there''s been a decided push in this direction to which some nonprofits have dug in their heels. Me - I''m always in favor of balance, which doesn''t always mean 50-50. I think each nonprofit has its own definition of balance that.

What My 14-Year-Old Brother Taught Me About Cause Marketing

Selfish Giving

She writes about nonprofit and public sector topics relevant to Villanova University’s Master of Public Administration degree. This is a guest post from Erin Palmer. Erin is a writer and editor for the University Alliance. The areas covered in the MPA curriculum help improve nonprofit management. Teenagers can be pretty apathetic. Adults may blame it on the technology that. Cause Marketing In Action cause marketing gen y generation y

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Public Sector Marketing 2.0

Data collected from publicly available sources to be used in an intelligence context. In the intelligence community, the term “open” refers to overt, publicly available sources. fotoforensics.com ) , network visualization tools ( gephi.org ), and social search tools ( inteltechniques.com ), all of which are publicly available.

My thoughts on Digital Marketing in 2010

Public Sector Marketing 2.0

Over the holidays I took some time off to re-charge and prepare for what looks like a very promising year for the field of marketing in the digital space, especially for all of you in the public sector. I thought I’d quickly summarize a few of my predictions, comments and hopes that I have for 2010. Death [.].

Communicating change and tech disruption to citizens

Public Sector Marketing 2.0

A few months ago, I delivered a talk at the 2018 FWD50 Conference on the topic of “Communicating Change and Tech Disruption to Citizens” The official description was as follows: “Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence.

30 Tools and Tips to Speed Up Your Digital Workflow as a Government Communicator in 2018

Public Sector Marketing 2.0

Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus on overarching digital trends and strategy. I decided to provide an update to a practical deck I had developed a while back and add some new tools. I called it 30 Tools and Tips to Speed Up Your Day-to-Day Digital Workflow as Government Communicators.

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[FREE MASTERCLASS] 3 Must-Have Elements of Social Media Content that Converts

J Campbell Social Marketing

Having spent my career in the nonprofit and public sectors, I understand the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities.

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Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Germans are in fact known to highly value privacy as evidenced in numerous publicized cases involving residents chasing out the Google Street View Car as well as the amount of social media related cases in court attempting to enforce German Privacy Law (and rightly so, as now evidenced by the whole NSA/Merkel fiasco). Special Notice: If you work in the public sector you may want to look into the 6th annual Public Sector Social Media conference put on by the Conference Board of Canada.

Writing a strategic social media engagement plan

Public Sector Marketing 2.0

I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. The answer unfortunately is “it really depends” Over the years I have continually tried to update and improve my Strategic Social Media Engagement Workbook based on what I learned from my actual experiences consulting for a variety of organizations from those sectors.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

Online activities of individuals using personal devices connected to a non-GoC network are guided by the Values and Ethics Code for the Public Sector. Key points: Authorized users are essentially public servants at large. Even with the above policy in place, there are still numerous public servants that don’t have access and numerous gate-keepers that could use an update on effective management of this area.

Poorly written “social media” RFP’s

Public Sector Marketing 2.0

Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals&# (RFP’s) have been coming out of government with “social media&# as part of their titles.

Disruptive digital forces in Kazakhstan

Public Sector Marketing 2.0

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe. Inability to use/own smartphones as a public servant.

Three quick buy-in quotes for your next presentation to senior mgmt on social media

Public Sector Marketing 2.0

One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner. Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0

Catching my breath…

Public Sector Marketing 2.0

I’m looking forward to finally catching my breath and sharing some of the widespread progress I’ve seen in this space over the last few months, especially in the public sector here in Canada. Every once in a while I have one of those months where it seems I spend more time on planes than on the ground. September was one of those months for me, 34,534 kilometres to be exact. Needless to say, I’m happy to be back and adjusted to one consistent time-zone.

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If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

I can see a lot of interesting use cases brewing up in the public sector. We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily. That being said, search still requires you to input a decently thought out query and fine-tune it as you go along.

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Modern computer proficiency training for non-techie marketers & communicators

Public Sector Marketing 2.0

are currently exploring opportunities to create high-level web design and graphic design courses (in partnership with another organization) specifically designed for strategic public sector and non-profit marketing and communications professionals that have received little training on the various technological tools and applications that could potentially make their day-to-day jobs much easier.

What Nonprofit leaders need to know about the brain

Fundraising Coach

In addition to understanding bias, it is important for those of us in the public sector to know about burnout and compassion fatigue. Nonprofit work is stressful. So often we go about our work without realizing the effects of that ongoing stress on our brains. But Jessica Sharp does. The founder of Sharp Brain Consulting , Jessica helps leaders and the people they serve. Here she gives insights into what we should know about the brain to help our clients and our staff.

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Still Here–Just In More Places


I highlight some of the posts below: Private and Public Sectors Address Digital Literacy. [On You may have noticed that I haven’t been posting here quite as often. Part of the reason for this is that I’ve been writing for few different places over the past few months. On IQ Solutions' Blog] On January 18, 2011, the Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) approved the $30 billion joint venture between Comcast and NBC Universal.

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When your employees go too far on social media…

Public Sector Marketing 2.0

Be aware that employers can legally monitor your online behaviour on public channels 24/7. Work under the assumption that all of your posts are public, even so-called “private” ones. Some months later, the Grievor decided to implement this recommendation by posting her feelings via personal blogs on the Internet, which were accessible by the public.

A Renewed Social Marketing Conference: Call for Abstracts

Social Marketing and Social Change

We have been innovating in the approach and content of the annual social marketing conference held in Cleawater Beach, FL (aka Social Marketing in Public Health Conference, now in its 22nd year). Social marketing has potential applications in a wide array of fields such as environmental studies, sustainability, transportation, financial literacy, education, not-for-profit management, labor relations, engineering, public health, and healthcare.

Shifting from Campaign to Cause


This mantra not only applies to Madison Avenue, but also within the ivory towers of public health creatives as well. Though both gentlemen talk more so about agencies serving the private sector, parallels to the public sector are easily made. Building a bridge between awareness and action has been an ongoing pain point in public health and social change efforts.

What If Everyone Used Social Marketing to Improve People's Lives?

Social Marketing and Social Change

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health. The results of both surveys were presented last month at the APHA conference and will be published soon in the International Review on Public and Nonprofit Marketing.

How the open data movement could benefit from using a marketing approach

Public Sector Marketing 2.0

Through my speaking and consulting I deal quite a bit with senior communications/marketing professionals and program owners in the public sector. Keep in mind that these are people who often have advertising/communications/outreach budgets (called different things in different branches) and are often negotiating partnerships with the private sector. Think of the public servant that’s actually in charge of getting Canadians to use less water (i.e.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

This is usually the time that I take a deep breath… Forgetting the fact that news of declining newspaper readership is all over newspapers themselves, I begin to wonder at moments like this if certain communications people have ever read a single magazine/publication/journal/article/blog from their industry. ″, “public sector marketing&# and &# social media in government&#.

If your service/product sucks then it’s really going to suck online

Public Sector Marketing 2.0

In many cases, public sector and non-profit organizations have a service or product that is simply not based on anything other than a mandate. Those of you that know me personally, know that I like to be blunt, no beating around the bush. This isn’t always easy when dealing with clients, but is often necessary nonetheless.

Tactics—Step 4 in strategic communications planning for nonprofits


Ways to do that include: 1) follow a few good tech/news blogs like The Next Web , ReadWriteWeb , and Google’s public sector blog. Still, these new channels are just tools —like websites, publications, direct mail, emails, media stories, and old-fashioned letters and telephone calls. flickr/popculturegeek. This is the last in my series of posts guiding nonprofits through strategic communications planning.

A Sample Government Blogging Policy

Public Sector Marketing 2.0

Due to the Treasury Board’s current focus on internal social media initiatives, I have recently received an influx of requests to help public servants develop external social media engagement guidelines, particularly ones to do with blogging. Be mindful that what you publish will be public for a long time—protect your privacy. Another excellent related source for you is this GoC blog proposal template developed by Douglas Bastien who is an avid public servant/blogger himself.

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