Public Sector Marketing 2.0

OCTOBER 15, 2015

One of these in particular, is the Public Sector Social Media Conference put on by the reputable Conference Board of Canada. This year, I have been asked to open up the event with a short new talk on the evolution and impact of social media on government organizations based on the last 10 years I have been advising public sector clients on the topic. Event Social Media 2015 conference board Events Government public sector social media training

Public Sector 133

Public Sector Conference Social Media Media 133

Public Sector Marketing 2.0

AUGUST 31, 2010

It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). The title of the report is “ Social Media and Public Sector Policy Dilemmas “ This is by far the most comprehensive and well written report on the subject this year. ipac paul crookall social media and public sector policy dilemmas tim o'reilly toby fyfe Web 2.0

Public Sector 159

Public Sector Social Media Media Social 159

Public Sector Marketing 2.0

MAY 25, 2011

Let’s face it, the public and non-profit sectors often face unique marketing challenges , which naturally require unique solutions. The best way to learn is of course by seeing what others in your sector are doing and how they have overcome some of their challenges. Combine that with presentations from leading marketing and communications practitioners from these sectors and you have yourself a solid educational experience.

Public Sector 130

Public Sector Non-profit Forum Canada 130

Non Profit Marketing 360

NOVEMBER 30, 2011

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ). NPM360: I noticed that you deal not only with nonprofits but the public sector.

Public Sector 151

Public Sector Blogger Social Media Search Engine 151

Public Sector Marketing 2.0

MAY 17, 2010

An educational forum for public and not-for-profit marketers , communicators, and educators. It’s Canada’s only national marketing and communications forum that is geared solely for the public and not-for-profit sectors. All the latest case studies, initiatives, and success stories surrounding strategic marketing, communications and digital engagement (my niche) occurring in the public sector. Not-for-profit sector: $945. Public sector: $1190.

Public Sector 143

Public Sector Not For Profit Forum Washington 143

Public Sector Marketing 2.0

NOVEMBER 13, 2017

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” Public Sector Social Media Highlights.

Estonia 161

Estonia Public Sector Government Spain 161

Public Sector Marketing 2.0

JANUARY 6, 2014

Typically at this time of year I tend to write a few thoughts surrounding my hopes and expectations for digital engagement in the public sector sphere here in Canada. In the private sector, a typical organization of 1000 or more employees has a core social media team consisting of 15.6

Creative 220

Creative Guidelines Christmas Public Sector 220

Public Sector Marketing 2.0

SEPTEMBER 7, 2010

If you work for the public sector, think about government service delivery. Tags: Advice Insight barcode code Government miele Mobile public sector qr codes reader scanner smartphones

Public Sector 221

Public Sector URL Wikipedia Stats 221

Public Sector Marketing 2.0

NOVEMBER 17, 2011

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience).

Segmentation 198

Segmentation Audience Social Media Media 198

Public Sector Marketing 2.0

JULY 9, 2009

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Marketing is one of the most misunderstood functions in the public sector, often confused with “promotion&# and “marketing communications&#. marketing public sector socialmedia state of marketing strategy training Web 2.0

Government 100

Government Strategic Marketing Social Media Public Sector 100

Public Sector Marketing 2.0

APRIL 30, 2009

I therefore entitled my section as follows: &# Business Development Tips for Marketing Consultants Working with Public Sector Clients&#. For simplicity, this was later changed to “Selling to public sector clients&#.

Recession 164

Recession Sales And Marketing Sales Vertical 164

Wild Woman Fundraising

MARCH 1, 2011

It was a great way to understand more about getting a job and moving up in the nonprofit sector. Ever wondered how to move up in your nonprofit or third sector career? Finding a job Keeping a job Sector-Switching Web 2.0 YNPN February 28th, 2011.

Public Sector 211

Public Sector Search Austin Digg 211

Public Sector Marketing 2.0

SEPTEMBER 4, 2009

In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). However, over the last year, CEPSM has been getting numerous requests from individuals in the public and non-profit sectors to once again offer a social media marketing workshop that is open to the public.

Social Media 145

Social Media Media Workbook Social 145

Wild Woman Fundraising

MARCH 3, 2011

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

Effective 191

Effective Effectiveness March Efficiency 191

Public Sector Marketing 2.0

NOVEMBER 29, 2009

Tags: Insight 3GS Android Blackberry Facebook goc Google government of canada iPhone LinkedIn Mike Kujawski mobile public sector marketing 2.0

Mobile 159

Mobile Canada GPS Public Sector 159

Wild Woman Fundraising

APRIL 7, 2011

This Craig David song makes me groove across the dancefloor. Now you know. Fun Fact: I used to live in Korea, and while I was there, I learned about the many flavors ice cream can be in foreign countries. Such as Durian. Red bean. Kimchi. Lychee. Such variety!

Government 182

Government Chocolate Public Sector Texas 182

Wild Woman Fundraising

JANUARY 26, 2011

No really, forget about them. If you’re fundraising for a small nonprofit, you have probably tried, over and over and over again, begging, cajoling, pleading with your board to fundraise. It’s probably causing you no small amount of frustration that they won’t do it.

Benchmark 192

Benchmark Public Sector Grassroots Austin 192

Wild Woman Fundraising

MAY 23, 2011

Do you live in or around Austin, TX? Want to come out and meet me, ask a burning question and get a burning answer? Come out to BookWoman, the best Feminist bookstore in Austin, TX, on June 6th, at 6pm.

Austin 151

Austin June Digg Buzz 151

Public Sector Marketing 2.0

JUNE 22, 2009

Basically the only marketing conference that is dedicated solely to marketing professionals working in the public and/or non-profit sectors. The vast majority of private sector marketing conferences are about marketing product/service “X&# whereas MARCOM brings together people that use marketing to improve such initiatives as classroom literacy, public transportation, spousal abuse, foreign credential recognition, etc… What did I think of the speakers?

Psychographic 116

Psychographic Obama Public Sector Sales And Marketing 116

Wild Woman Fundraising

APRIL 5, 2011

Did you know that 1 in 10 people work in the nonprofit sector in America, yet a lot of people who are unemployed don’t know how to transition into this field? Finding a job Keeping a job Sector-Switching answer questions call in show careers job hunt job in the nonprofit sector job search radio maureen anderson mazarine treyz nationally syndicated radio show nonprofit fundraising jobs public sector the career clinic third sector jobs

Radio 126

Radio Question North Dakota Finland 126

Public Sector Marketing 2.0

MARCH 26, 2012

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon.

Public Sector 242

Public Sector Youtube Canada Channel 242

Social Media Bird Brain

MAY 30, 2013

Image via Revelife.com Business people on nonprofit boards often support attempts by nonprofits to apply business-acumen to the public sector. In recent years, there''s been a decided push in this direction to which some nonprofits have dug in their heels. Me - I''m always in favor of balance, which doesn''t always mean 50-50. I think each nonprofit has its own definition of balance that.

Content 122

Content Public Sector Nonprofit Business 122

Public Sector Marketing 2.0

JANUARY 7, 2010

Over the holidays I took some time off to re-charge and prepare for what looks like a very promising year for the field of marketing in the digital space, especially for all of you in the public sector. I thought I’d quickly summarize a few of my predictions, comments and hopes that I have for 2010. Death [.].

Wiki 146

Wiki Public Sector Holiday Guidelines 146

Public Sector Marketing 2.0

JUNE 6, 2017

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe.

Kazakhstan 130

Kazakhstan Canada User-Generated Press 130

Public Sector Marketing 2.0

OCTOBER 30, 2013

Needless to say, that is still a hefty amount of people that are prolifically feeding formerly private content into the public web, which in turn is searched by nearly all internet users (including non-sharers) daily.

Differences 202

Differences Saudi Arabia Online Indonesia 202

Public Sector Marketing 2.0

OCTOBER 8, 2014

Online activities of individuals using personal devices connected to a non-GoC network are guided by the Values and Ethics Code for the Public Sector. Key points: Authorized users are essentially public servants at large.

Social Media 270

Social Media Media Social Guidelines 270

Selfish Giving

AUGUST 16, 2012

She writes about nonprofit and public sector topics relevant to Villanova University’s Master of Public Administration degree. This is a guest post from Erin Palmer. Erin is a writer and editor for the University Alliance. The areas covered in the MPA curriculum help improve nonprofit management. Teenagers can be pretty apathetic. Adults may blame it on the technology that. Cause Marketing In Action cause marketing gen y generation y

Public Sector 76

Public Sector Cause Marketing Relevance Writing 76

Public Sector Marketing 2.0

NOVEMBER 23, 2012

I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. The answer unfortunately is “it really depends” Over the years I have continually tried to update and improve my Strategic Social Media Engagement Workbook based on what I learned from my actual experiences consulting for a variety of organizations from those sectors.

Social Media 172

Social Media Plan Writing Media 172

Public Sector Marketing 2.0

JANUARY 16, 2013

I can see a lot of interesting use cases brewing up in the public sector. We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3

Google 196

Google RSS Search Engine Automation 196

Public Sector Marketing 2.0

JUNE 24, 2010

Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals&# (RFP’s) have been coming out of government with “social media&# as part of their titles.

Social Media 147

Social Media Media Social Tactics 147

Public Sector Marketing 2.0

MARCH 16, 2012

One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner. Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0

Social Media 141

Social Media Tanzania Media Canada 141

Public Sector Marketing 2.0

MARCH 29, 2014

Be aware that employers can legally monitor your online behaviour on public channels 24/7. Work under the assumption that all of your posts are public, even so-called “private” ones.

Social Media 270

Social Media Legal Law Media 270

Public Sector Marketing 2.0

OCTOBER 9, 2012

I’m looking forward to finally catching my breath and sharing some of the widespread progress I’ve seen in this space over the last few months, especially in the public sector here in Canada. Every once in a while I have one of those months where it seems I spend more time on planes than on the ground. September was one of those months for me, 34,534 kilometres to be exact. Needless to say, I’m happy to be back and adjusted to one consistent time-zone.

Canada 126

Canada Vertical Industry Public Sector 126

SocialButterfly

FEBRUARY 18, 2011

I highlight some of the posts below: Private and Public Sectors Address Digital Literacy. [On You may have noticed that I haven’t been posting here quite as often. Part of the reason for this is that I’ve been writing for few different places over the past few months.

Flickr 169

Flickr Public Sector Federal Spot 169

Public Sector Marketing 2.0

FEBRUARY 24, 2010

are currently exploring opportunities to create high-level web design and graphic design courses (in partnership with another organization) specifically designed for strategic public sector and non-profit marketing and communications professionals that have received little training on the various technological tools and applications that could potentially make their day-to-day jobs much easier.

Training 122

Training Marketing Communications Communications Non-profit 122

SocialButterfly

SEPTEMBER 8, 2012

This mantra not only applies to Madison Avenue, but also within the ivory towers of public health creatives as well. Though both gentlemen talk more so about agencies serving the private sector, parallels to the public sector are easily made.

Campaign 220

Campaign CPM Broadcast Blasts 220

Public Sector Marketing 2.0

JULY 19, 2011

Through my speaking and consulting I deal quite a bit with senior communications/marketing professionals and program owners in the public sector. Think of the public servant that’s actually in charge of getting Canadians to use less water (i.e.

Objectives 217

Objectives FAQ Benchmark Medium 217

Public Sector Marketing 2.0

OCTOBER 21, 2009

This is usually the time that I take a deep breath… Forgetting the fact that news of declining newspaper readership is all over newspapers themselves, I begin to wonder at moments like this if certain communications people have ever read a single magazine/publication/journal/article/blog from their industry. ″, “public sector marketing&# and &# social media in government&#.

Government 149

Government Objectives Funnel Google 149

Public Sector Marketing 2.0

AUGUST 16, 2010

In many cases, public sector and non-profit organizations have a service or product that is simply not based on anything other than a mandate. Those of you that know me personally, know that I like to be blunt, no beating around the bush. This isn’t always easy when dealing with clients, but is often necessary nonetheless.

Product 130

Product Service Census Online 130

Public Sector Marketing 2.0

FEBRUARY 4, 2009

Due to the Treasury Board’s current focus on internal social media initiatives, I have recently received an influx of requests to help public servants develop external social media engagement guidelines, particularly ones to do with blogging. Be mindful that what you publish will be public for a long time—protect your privacy. Another excellent related source for you is this GoC blog proposal template developed by Douglas Bastien who is an avid public servant/blogger himself.

Government 153

Government Sample Wiki Guidelines 153

Social Marketing and Social Change

DECEMBER 18, 2013

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health.

Objectives 88

Objectives Rhode Island Behavior Florida 88

Public Sector Marketing 2.0

JANUARY 3, 2013

That being said, little by little I’m starting to make the time again for sharing content and dumping my digital space and public sector related thoughts on this blog for those interested.

Mobile 179

Mobile SMS Cable Statistics 179

Public Sector Marketing 2.0

JULY 6, 2012

It has a rather long name “ Next Generation of eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector “, however it’s quite informative nonetheless. Public transit info. I just came across an excellent new research report from PWC.

Government 150

Government PPC Objectives Forum 150