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Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

Let’s face it, the public and non-profit sectors often face unique marketing challenges , which naturally require unique solutions. The best way to learn is of course by seeing what others in your sector are doing and how they have overcome some of their challenges. Combine that with presentations from leading marketing and communications practitioners from these sectors and you have yourself a solid educational experience.

Upcoming Public Sector Social Media Conference

Public Sector Marketing 2.0

One of these in particular, is the Public Sector Social Media Conference put on by the reputable Conference Board of Canada. This year, I have been asked to open up the event with a short new talk on the evolution and impact of social media on government organizations based on the last 10 years I have been advising public sector clients on the topic. Event Social Media 2015 conference board Events Government public sector social media training

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

Typically at this time of year I tend to write a few thoughts surrounding my hopes and expectations for digital engagement in the public sector sphere here in Canada. In the private sector, a typical organization of 1000 or more employees has a core social media team consisting of 15.6

Social Media and Public Sector Policy Dilemmas

Public Sector Marketing 2.0

It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). The title of the report is “ Social Media and Public Sector Policy Dilemmas “ This is by far the most comprehensive and well written report on the subject this year. ipac paul crookall social media and public sector policy dilemmas tim o'reilly toby fyfe Web 2.0

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ). NPM360: I noticed that you deal not only with nonprofits but the public sector.

Wild Woman Fundraising Book Reading June 6th at Bookwoman in Austin!

Wild Woman Fundraising

Do you live in or around Austin, TX? Want to come out and meet me, ask a burning question and get a burning answer? Come out to BookWoman, the best Feminist bookstore in Austin, TX, on June 6th, at 6pm.

Two upcoming niche events catered to the public sector that I highly recommend

Public Sector Marketing 2.0

An educational forum for public and not-for-profit marketers , communicators, and educators. It’s Canada’s only national marketing and communications forum that is geared solely for the public and not-for-profit sectors. All the latest case studies, initiatives, and success stories surrounding strategic marketing, communications and digital engagement (my niche) occurring in the public sector. Not-for-profit sector: $945. Public sector: $1190.

Do you have any nonprofit career questions? I’ll answer them on national radio!

Wild Woman Fundraising

Did you know that 1 in 10 people work in the nonprofit sector in America, yet a lot of people who are unemployed don’t know how to transition into this field? Finding a job Keeping a job Sector-Switching answer questions call in show careers job hunt job in the nonprofit sector job search radio maureen anderson mazarine treyz nationally syndicated radio show nonprofit fundraising jobs public sector the career clinic third sector jobs

QR Codes – Why you need to know what they are

Public Sector Marketing 2.0

If you work for the public sector, think about government service delivery. Tags: Advice Insight barcode code Government miele Mobile public sector qr codes reader scanner smartphones

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Why you need to focus on mobile right now

Public Sector Marketing 2.0

Tags: Insight 3GS Android Blackberry Facebook goc Google government of canada iPhone LinkedIn Mike Kujawski mobile public sector marketing 2.0

GPS 16

Sh*t Bureaucrats Say

Public Sector Marketing 2.0

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon.

How social media can bring strategic marketing thinking into government

Public Sector Marketing 2.0

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Marketing is one of the most misunderstood functions in the public sector, often confused with “promotion&# and “marketing communications&#. marketing public sector socialmedia state of marketing strategy training Web 2.0

A small eBook for a big recession

Public Sector Marketing 2.0

I therefore entitled my section as follows: &# Business Development Tips for Marketing Consultants Working with Public Sector Clients&#. For simplicity, this was later changed to “Selling to public sector clients&#.

Nonprofit Governance: What’s your flavor?

Wild Woman Fundraising

This Craig David song makes me groove across the dancefloor. Now you know. Fun Fact: I used to live in Korea, and while I was there, I learned about the many flavors ice cream can be in foreign countries. Such as Durian. Red bean. Kimchi. Lychee. Such variety!

Forget about your board

Wild Woman Fundraising

No really, forget about them. If you’re fundraising for a small nonprofit, you have probably tried, over and over and over again, begging, cajoling, pleading with your board to fundraise. It’s probably causing you no small amount of frustration that they won’t do it.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

Online activities of individuals using personal devices connected to a non-GoC network are guided by the Values and Ethics Code for the Public Sector. Key points: Authorized users are essentially public servants at large.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Needless to say, that is still a hefty amount of people that are prolifically feeding formerly private content into the public web, which in turn is searched by nearly all internet users (including non-sharers) daily.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

I can see a lot of interesting use cases brewing up in the public sector. We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3

Strategic Social Media Marketing 2-day Workshop Finally Launched!

Public Sector Marketing 2.0

In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). However, over the last year, CEPSM has been getting numerous requests from individuals in the public and non-profit sectors to once again offer a social media marketing workshop that is open to the public.

Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

Basically the only marketing conference that is dedicated solely to marketing professionals working in the public and/or non-profit sectors. The vast majority of private sector marketing conferences are about marketing product/service “X&# whereas MARCOM brings together people that use marketing to improve such initiatives as classroom literacy, public transportation, spousal abuse, foreign credential recognition, etc… What did I think of the speakers?

Not Content With Content - Four Things a Nonprofit Can Learn from the Private Sector

Social Media Bird Brain

Image via Revelife.com Business people on nonprofit boards often support attempts by nonprofits to apply business-acumen to the public sector. In recent years, there''s been a decided push in this direction to which some nonprofits have dug in their heels. Me - I''m always in favor of balance, which doesn''t always mean 50-50. I think each nonprofit has its own definition of balance that.

Writing a strategic social media engagement plan

Public Sector Marketing 2.0

I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. The answer unfortunately is “it really depends” Over the years I have continually tried to update and improve my Strategic Social Media Engagement Workbook based on what I learned from my actual experiences consulting for a variety of organizations from those sectors.

When your employees go too far on social media…

Public Sector Marketing 2.0

Be aware that employers can legally monitor your online behaviour on public channels 24/7. Work under the assumption that all of your posts are public, even so-called “private” ones.

Three quick buy-in quotes for your next presentation to senior mgmt on social media

Public Sector Marketing 2.0

One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner. Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0

Shifting from Campaign to Cause

SocialButterfly

This mantra not only applies to Madison Avenue, but also within the ivory towers of public health creatives as well. Though both gentlemen talk more so about agencies serving the private sector, parallels to the public sector are easily made.

Still Here–Just In More Places

SocialButterfly

I highlight some of the posts below: Private and Public Sectors Address Digital Literacy. [On You may have noticed that I haven’t been posting here quite as often. Part of the reason for this is that I’ve been writing for few different places over the past few months.

A Renewed Social Marketing Conference: Call for Abstracts

Social Marketing and Social Change

We have been innovating in the approach and content of the annual social marketing conference held in Cleawater Beach, FL (aka Social Marketing in Public Health Conference, now in its 22nd year). Social marketing has potential applications in a wide array of fields such as environmental studies, sustainability, transportation, financial literacy, education, not-for-profit management, labor relations, engineering, public health, and healthcare.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

This is usually the time that I take a deep breath… Forgetting the fact that news of declining newspaper readership is all over newspapers themselves, I begin to wonder at moments like this if certain communications people have ever read a single magazine/publication/journal/article/blog from their industry. ″, “public sector marketing&# and &# social media in government&#.

What If Everyone Used Social Marketing to Improve People's Lives?

Social Marketing and Social Change

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

Public Health Nutrition ; 17(7):1628-1639. J ournal of Nonprofit and Public Sector Marketing ; 22(4):264-287. American Journal of Public Health ; (105; Suppl 1): S114-118.

Radian6 #Social2011 Debrief

Public Sector Marketing 2.0

It was great to catch up with some of my colleagues from the private sector world of social media, especially since most of my professional community and clientele belongs to the public sector (or non profit) social media space. I’m always quickly reminded that while the private sector (in many cases) may be a few years ahead, it’s not without it’s own unique challenges. Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ).

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What My 14-Year-Old Brother Taught Me About Cause Marketing

Selfish Giving

She writes about nonprofit and public sector topics relevant to Villanova University’s Master of Public Administration degree. This is a guest post from Erin Palmer. Erin is a writer and editor for the University Alliance. The areas covered in the MPA curriculum help improve nonprofit management. Teenagers can be pretty apathetic. Adults may blame it on the technology that. Cause Marketing In Action cause marketing gen y generation y

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

Our goal is really to work with them to create an enabling environment for the nonprofit sector to really thrive in Ontario. So I’ll be talking about decent work, what decent work is, and how decent work in the nonprofit sector can enhance the performance of our organizations.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

That being said, little by little I’m starting to make the time again for sharing content and dumping my digital space and public sector related thoughts on this blog for those interested.

SMS 34

Good Works! is a Great Book for Companies & Causes

Selfish Giving

I love this chapter, which is prefaced with the heading For Nonprofits and Public Sector Agencies Only. There’s a great new book out for cause and corporate marketers: Good Works! Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line.

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

It has a rather long name “ Next Generation of eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector “, however it’s quite informative nonetheless. Public transit info. I just came across an excellent new research report from PWC.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

Public Health Nutrition ; 17(7):1628-1639. J ournal of Nonprofit and Public Sector Marketing ; 22(4):264-287. American Journal of Public Health ; (105; Suppl 1): S114-118.

My thoughts on Digital Marketing in 2010

Public Sector Marketing 2.0

Over the holidays I took some time off to re-charge and prepare for what looks like a very promising year for the field of marketing in the digital space, especially for all of you in the public sector. I thought I’d quickly summarize a few of my predictions, comments and hopes that I have for 2010. Death [.].

The Best of Social Marketing in 2012

Social Marketing and Social Change

The impact of social franchising on the use of reproductive health and family planning services at public commune health stations in Vietnam. Lessons for public health campaigns from analysing commercial food marketing success factors: A case study.