Public Sector Marketing 2.0

OCTOBER 15, 2015

One of these in particular, is the Public Sector Social Media Conference put on by the reputable Conference Board of Canada. This year, I have been asked to open up the event with a short new talk on the evolution and impact of social media on government organizations based on the last 10 years I have been advising public sector clients on the topic. Event Social Media 2015 conference board Events Government public sector social media training

Public Sector 133

Public Sector Conference Social Media Canada 133

Public Sector Marketing 2.0

AUGUST 31, 2010

It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). The title of the report is “ Social Media and Public Sector Policy Dilemmas “ This is by far the most comprehensive and well written report on the subject this year. ipac paul crookall social media and public sector policy dilemmas tim o'reilly toby fyfe Web 2.0

Public Sector 159

Public Sector Social Media Media Social 159

Public Sector Marketing 2.0

MAY 25, 2011

Let’s face it, the public and non-profit sectors often face unique marketing challenges , which naturally require unique solutions. The best way to learn is of course by seeing what others in your sector are doing and how they have overcome some of their challenges. Combine that with presentations from leading marketing and communications practitioners from these sectors and you have yourself a solid educational experience.

Public Sector 130

Public Sector Non-profit Canada Forum 130

Non Profit Marketing 360

NOVEMBER 30, 2011

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ). Mike blogs at Public Sector Marketing 2.0 , speaks frequently on social media and serves public sector and non-profit clients internationally. NPM360: I noticed that you deal not only with nonprofits but the public sector. NPM360: What is your biggest challenge with clients from the public sector?

Public Sector 116

Public Sector Blogger Social Media Search Engine 116

Public Sector Marketing 2.0

MAY 17, 2010

An educational forum for public and not-for-profit marketers , communicators, and educators. It’s Canada’s only national marketing and communications forum that is geared solely for the public and not-for-profit sectors. All the latest case studies, initiatives, and success stories surrounding strategic marketing, communications and digital engagement (my niche) occurring in the public sector. Not-for-profit sector: $945. Public sector: $1190.

Public Sector 143

Public Sector Not For Profit Forum Canada 143

Public Sector Marketing 2.0

OCTOBER 25, 2018

As always is the case with my international training clients, I learned quite a bit myself from the group regarding cultural and regional differences in the use of digital communication channels / social media and how they are used by various public sector organizations.

Government 109

Government UAE United Arab Emirates Public Sector 109

Public Sector Marketing 2.0

NOVEMBER 13, 2017

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” ” 2- Forward 50 (#fwd50) – “A three-day conversation on digital transformation held in Canada’s capital city, bringing together citizens, the public service, elected officials, technologists, and innovative thinkers from around the world.”

Estonia 117

Estonia Public Sector Spain Search Engine 117

Public Sector Marketing 2.0

JULY 21, 2011

conducts research geared at public sector and non-profit marketing/communications professionals. A few weeks ago, CEPSM partnered up with Environics Research Group to launch the “ State of Social Media Monitoring in the Public and Non-Profit Sectors Survey “ If you haven’t yet responded, please do so asap. Notice Reminder Research association Government public sector research social media monitoring survey

Survey 149

Survey Social Media Non-profit Media 149

Public Sector Marketing 2.0

NOVEMBER 17, 2011

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience). As a result, many public sector marketing initiatives are not optimized for maximum impact.

Segmentation 152

Segmentation Audience Social Media Psychographic 152

Public Sector Marketing 2.0

JULY 9, 2009

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Marketing is one of the most misunderstood functions in the public sector, often confused with “promotion&# and “marketing communications&#. marketing public sector socialmedia state of marketing strategy training Web 2.0

Government 100

Government Strategic Marketing Social Media Public Sector 100

Public Sector Marketing 2.0

SEPTEMBER 7, 2010

If you work for the public sector, think about government service delivery. Tags: Advice Insight barcode code Government miele Mobile public sector qr codes reader scanner smartphones They’ve been around since 1994, you’ve likely seen them and maybe even used them unknowingly, however QR codes have been given a new birth thanks to modern smartphones. What are they?

URL 164

URL Public Sector Wikipedia Stats 164

Public Sector Marketing 2.0

SEPTEMBER 4, 2009

In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). However, over the last year, CEPSM has been getting numerous requests from individuals in the public and non-profit sectors to once again offer a social media marketing workshop that is open to the public.

Social Media 143

Social Media Workbook Public Sector Media 143

Public Sector Marketing 2.0

NOVEMBER 29, 2009

Tags: Insight 3GS Android Blackberry Facebook goc Google government of canada iPhone LinkedIn Mike Kujawski mobile public sector marketing 2.0

Mobile 156

Mobile Public Sector GPS Canada 156

Public Sector Marketing 2.0

APRIL 30, 2009

I therefore entitled my section as follows: &# Business Development Tips for Marketing Consultants Working with Public Sector Clients&#. For simplicity, this was later changed to “Selling to public sector clients&#. Tags: Launch anne miller anneke seley charles green customer collective dave brock dave stein ebook jill konrath john cadell marketing matt homann Mike Kujawski mike wise public sector recession sales sales strategy skip anderson

Recession 126

Recession Sales And Marketing Vertical Public Sector 126

Public Sector Marketing 2.0

JUNE 22, 2009

Basically the only marketing conference that is dedicated solely to marketing professionals working in the public and/or non-profit sectors. The vast majority of private sector marketing conferences are about marketing product/service “X&# whereas MARCOM brings together people that use marketing to improve such initiatives as classroom literacy, public transportation, spousal abuse, foreign credential recognition, etc… What did I think of the speakers?

Psychographic 116

Psychographic Obama Public Sector Sales And Marketing 116

Public Sector Marketing 2.0

MARCH 26, 2012

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon. Enjoy. Government Videos acronyms Canada goc ottawa shot bureaucrats say terminology

Public Sector 180

Public Sector Youtube Channel Canada 180

Social Media Bird Brain

MAY 30, 2013

Image via Revelife.com Business people on nonprofit boards often support attempts by nonprofits to apply business-acumen to the public sector. In recent years, there''s been a decided push in this direction to which some nonprofits have dug in their heels. Me - I''m always in favor of balance, which doesn''t always mean 50-50. I think each nonprofit has its own definition of balance that.

Content 122

Content Public Sector Business Nonprofit 122

Selfish Giving

AUGUST 16, 2012

She writes about nonprofit and public sector topics relevant to Villanova University’s Master of Public Administration degree. This is a guest post from Erin Palmer. Erin is a writer and editor for the University Alliance. The areas covered in the MPA curriculum help improve nonprofit management. Teenagers can be pretty apathetic. Adults may blame it on the technology that. Cause Marketing In Action cause marketing gen y generation y

Cause Marketing 76

Cause Marketing Public Sector Relevance Writing 76

Public Sector Marketing 2.0

FEBRUARY 25, 2019

Data collected from publicly available sources to be used in an intelligence context. In the intelligence community, the term “open” refers to overt, publicly available sources. fotoforensics.com ) , network visualization tools ( gephi.org ), and social search tools ( inteltechniques.com ), all of which are publicly available.

Social Media 137

Social Media Tools Help Media 137

Public Sector Marketing 2.0

JANUARY 7, 2010

Over the holidays I took some time off to re-charge and prepare for what looks like a very promising year for the field of marketing in the digital space, especially for all of you in the public sector. I thought I’d quickly summarize a few of my predictions, comments and hopes that I have for 2010. Death [.].

Public Sector 146

Public Sector Holiday Wiki Guidelines 146

Public Sector Marketing 2.0

JANUARY 22, 2019

A few months ago, I delivered a talk at the 2018 FWD50 Conference on the topic of “Communicating Change and Tech Disruption to Citizens” The official description was as follows: “Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence.

South Korea 100

South Korea Public Sector Communications Automation 100

Public Sector Marketing 2.0

OCTOBER 25, 2018

Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus on overarching digital trends and strategy. I decided to provide an update to a practical deck I had developed a while back and add some new tools. I called it 30 Tools and Tips to Speed Up Your Day-to-Day Digital Workflow as Government Communicators.

Tools 100

Tools Government Canada Public Sector 100

Public Sector Marketing 2.0

OCTOBER 30, 2013

Germans are in fact known to highly value privacy as evidenced in numerous publicized cases involving residents chasing out the Google Street View Car as well as the amount of social media related cases in court attempting to enforce German Privacy Law (and rightly so, as now evidenced by the whole NSA/Merkel fiasco). Special Notice: If you work in the public sector you may want to look into the 6th annual Public Sector Social Media conference put on by the Conference Board of Canada.

Saudi Arabia 151

Saudi Arabia Differences Indonesia Online 151

Public Sector Marketing 2.0

NOVEMBER 23, 2012

I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. The answer unfortunately is “it really depends” Over the years I have continually tried to update and improve my Strategic Social Media Engagement Workbook based on what I learned from my actual experiences consulting for a variety of organizations from those sectors.

Social Media 165

Social Media Plan Writing Media 165

Public Sector Marketing 2.0

OCTOBER 8, 2014

Online activities of individuals using personal devices connected to a non-GoC network are guided by the Values and Ethics Code for the Public Sector. Key points: Authorized users are essentially public servants at large. Even with the above policy in place, there are still numerous public servants that don’t have access and numerous gate-keepers that could use an update on effective management of this area.

Social Media 205

Social Media Media Social Guidelines 205

Public Sector Marketing 2.0

JUNE 24, 2010

Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals&# (RFP’s) have been coming out of government with “social media&# as part of their titles.

Social Media 147

Social Media Media Tactics Social 147

Public Sector Marketing 2.0

JUNE 6, 2017

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe. Inability to use/own smartphones as a public servant.

Kazakhstan 100

Kazakhstan Canada User-Generated Press 100

Public Sector Marketing 2.0

MARCH 16, 2012

One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner. Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0

Social Media 141

Social Media Tanzania Canada Public Sector 141

Public Sector Marketing 2.0

OCTOBER 9, 2012

I’m looking forward to finally catching my breath and sharing some of the widespread progress I’ve seen in this space over the last few months, especially in the public sector here in Canada. Every once in a while I have one of those months where it seems I spend more time on planes than on the ground. September was one of those months for me, 34,534 kilometres to be exact. Needless to say, I’m happy to be back and adjusted to one consistent time-zone.

Canada 126

Canada Vertical Industry Public Sector 126

Public Sector Marketing 2.0

JANUARY 16, 2013

I can see a lot of interesting use cases brewing up in the public sector. We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily. That being said, search still requires you to input a decently thought out query and fine-tune it as you go along.

Google 148

Google RSS Search Engine Automation 148

Public Sector Marketing 2.0

FEBRUARY 24, 2010

are currently exploring opportunities to create high-level web design and graphic design courses (in partnership with another organization) specifically designed for strategic public sector and non-profit marketing and communications professionals that have received little training on the various technological tools and applications that could potentially make their day-to-day jobs much easier.

Training 122

Training Marketing Communications Non-profit Public Sector 122

Fundraising Coach

JULY 19, 2019

In addition to understanding bias, it is important for those of us in the public sector to know about burnout and compassion fatigue. Nonprofit work is stressful. So often we go about our work without realizing the effects of that ongoing stress on our brains. But Jessica Sharp does. The founder of Sharp Brain Consulting , Jessica helps leaders and the people they serve. Here she gives insights into what we should know about the brain to help our clients and our staff.

Youth 63

Youth Interactive Public Sector Consulting 63

SocialButterfly

FEBRUARY 18, 2011

I highlight some of the posts below: Private and Public Sectors Address Digital Literacy. [On You may have noticed that I haven’t been posting here quite as often. Part of the reason for this is that I’ve been writing for few different places over the past few months. On IQ Solutions' Blog] On January 18, 2011, the Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) approved the $30 billion joint venture between Comcast and NBC Universal.

Flickr 130

Flickr Public Sector Federal Demand 130

Public Sector Marketing 2.0

MARCH 29, 2014

Be aware that employers can legally monitor your online behaviour on public channels 24/7. Work under the assumption that all of your posts are public, even so-called “private” ones. Some months later, the Grievor decided to implement this recommendation by posting her feelings via personal blogs on the Internet, which were accessible by the public.

Social Media 208

Social Media Law Legal Media 208

Social Marketing and Social Change

DECEMBER 16, 2011

We have been innovating in the approach and content of the annual social marketing conference held in Cleawater Beach, FL (aka Social Marketing in Public Health Conference, now in its 22nd year). Social marketing has potential applications in a wide array of fields such as environmental studies, sustainability, transportation, financial literacy, education, not-for-profit management, labor relations, engineering, public health, and healthcare.

Conference 59

Conference Poster Webcast Public Sector 59

SocialButterfly

SEPTEMBER 8, 2012

This mantra not only applies to Madison Avenue, but also within the ivory towers of public health creatives as well. Though both gentlemen talk more so about agencies serving the private sector, parallels to the public sector are easily made. Building a bridge between awareness and action has been an ongoing pain point in public health and social change efforts.

Campaign 169

Campaign CPM Broadcast Blasts 169

Social Marketing and Social Change

DECEMBER 18, 2013

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health. The results of both surveys were presented last month at the APHA conference and will be published soon in the International Review on Public and Nonprofit Marketing.

Objectives 68

Objectives Rhode Island Behavior Proposal 68

Public Sector Marketing 2.0

JULY 19, 2011

Through my speaking and consulting I deal quite a bit with senior communications/marketing professionals and program owners in the public sector. Keep in mind that these are people who often have advertising/communications/outreach budgets (called different things in different branches) and are often negotiating partnerships with the private sector. Think of the public servant that’s actually in charge of getting Canadians to use less water (i.e.

Objectives 161

Objectives FAQ Benchmark Medium 161

Public Sector Marketing 2.0

OCTOBER 21, 2009

This is usually the time that I take a deep breath… Forgetting the fact that news of declining newspaper readership is all over newspapers themselves, I begin to wonder at moments like this if certain communications people have ever read a single magazine/publication/journal/article/blog from their industry. ″, “public sector marketing&# and &# social media in government&#.

Government 146

Government Funnel Search Engine Keyword 146

Public Sector Marketing 2.0

AUGUST 16, 2010

In many cases, public sector and non-profit organizations have a service or product that is simply not based on anything other than a mandate. Those of you that know me personally, know that I like to be blunt, no beating around the bush. This isn’t always easy when dealing with clients, but is often necessary nonetheless.

Product 130

Product Service Census Non-profit 130

ImpactMax

AUGUST 10, 2010

Ways to do that include: 1) follow a few good tech/news blogs like The Next Web , ReadWriteWeb , and Google’s public sector blog. Still, these new channels are just tools —like websites, publications, direct mail, emails, media stories, and old-fashioned letters and telephone calls. flickr/popculturegeek. This is the last in my series of posts guiding nonprofits through strategic communications planning.

Tactics 118

Tactics Plan Channel Communications 118

Public Sector Marketing 2.0

FEBRUARY 4, 2009

Due to the Treasury Board’s current focus on internal social media initiatives, I have recently received an influx of requests to help public servants develop external social media engagement guidelines, particularly ones to do with blogging. Be mindful that what you publish will be public for a long time—protect your privacy. Another excellent related source for you is this GoC blog proposal template developed by Douglas Bastien who is an avid public servant/blogger himself.

Sample 153

Sample Government Wiki Copyright 153

Public Sector Marketing 2.0

JULY 6, 2012

It has a rather long name “ Next Generation of eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector “, however it’s quite informative nonetheless. Public transit info. I just came across an excellent new research report from PWC.

Government 150

Government PPC Objectives Forum 150