Public Sector Marketing 2.0

OCTOBER 15, 2015

One of these in particular, is the Public Sector Social Media Conference put on by the reputable Conference Board of Canada. This year, I have been asked to open up the event with a short new talk on the evolution and impact of social media on government organizations based on the last 10 years I have been advising public sector clients on the topic. Event Social Media 2015 conference board Events Government public sector social media training

Public Sector 133

Public Sector Conference Social Media Canada 133

Public Sector Marketing 2.0

AUGUST 31, 2010

It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). The title of the report is “ Social Media and Public Sector Policy Dilemmas “ This is by far the most comprehensive and well written report on the subject this year. ipac paul crookall social media and public sector policy dilemmas tim o'reilly toby fyfe Web 2.0

Public Sector 159

Public Sector Social Media Media Social 159

Public Sector Marketing 2.0

MAY 25, 2011

Let’s face it, the public and non-profit sectors often face unique marketing challenges , which naturally require unique solutions. The best way to learn is of course by seeing what others in your sector are doing and how they have overcome some of their challenges. Combine that with presentations from leading marketing and communications practitioners from these sectors and you have yourself a solid educational experience.

Public Sector 130

Public Sector Non-profit Canada Forum 130

Non Profit Marketing 360

NOVEMBER 30, 2011

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ). NPM360: I noticed that you deal not only with nonprofits but the public sector.

Public Sector 151

Public Sector Blogger Social Media Search Engine 151

Public Sector Marketing 2.0

MAY 17, 2010

An educational forum for public and not-for-profit marketers , communicators, and educators. It’s Canada’s only national marketing and communications forum that is geared solely for the public and not-for-profit sectors. All the latest case studies, initiatives, and success stories surrounding strategic marketing, communications and digital engagement (my niche) occurring in the public sector. Not-for-profit sector: $945. Public sector: $1190.

Public Sector 143

Public Sector Not For Profit Forum Canada 143

Public Sector Marketing 2.0

OCTOBER 25, 2018

As always is the case with my international training clients, I learned quite a bit myself from the group regarding cultural and regional differences in the use of digital communication channels / social media and how they are used by various public sector organizations.

Government 141

Government UAE United Arab Emirates Public Sector 141

Public Sector Marketing 2.0

NOVEMBER 13, 2017

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” Public Sector Social Media Highlights.

Estonia 161

Estonia Public Sector Spain Government 161

Public Sector Marketing 2.0

JULY 21, 2011

conducts research geared at public sector and non-profit marketing/communications professionals. Notice Reminder Research association Government public sector research social media monitoring surveyOnce in a while, my organization CEPSM.ca

Survey 193

Survey Social Media Media Public Sector 193

Public Sector Marketing 2.0

SEPTEMBER 7, 2010

If you work for the public sector, think about government service delivery. Tags: Advice Insight barcode code Government miele Mobile public sector qr codes reader scanner smartphones

Public Sector 221

Public Sector URL Wikipedia Stats 221

Public Sector Marketing 2.0

NOVEMBER 17, 2011

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience).

Segmentation 198

Segmentation Audience Social Media Media 198

Public Sector Marketing 2.0

JULY 9, 2009

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Marketing is one of the most misunderstood functions in the public sector, often confused with “promotion&# and “marketing communications&#. marketing public sector socialmedia state of marketing strategy training Web 2.0

Government 100

Government Strategic Marketing Social Media Public Sector 100

Public Sector Marketing 2.0

APRIL 30, 2009

I therefore entitled my section as follows: &# Business Development Tips for Marketing Consultants Working with Public Sector Clients&#. For simplicity, this was later changed to “Selling to public sector clients&#.

Recession 164

Recession Sales And Marketing Public Sector Vertical 164

Public Sector Marketing 2.0

SEPTEMBER 4, 2009

In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). However, over the last year, CEPSM has been getting numerous requests from individuals in the public and non-profit sectors to once again offer a social media marketing workshop that is open to the public.

Social Media 145

Social Media Workbook Public Sector Media 145

Public Sector Marketing 2.0

NOVEMBER 29, 2009

Tags: Insight 3GS Android Blackberry Facebook goc Google government of canada iPhone LinkedIn Mike Kujawski mobile public sector marketing 2.0

Mobile 159

Mobile Public Sector GPS Canada 159

Public Sector Marketing 2.0

JUNE 22, 2009

Basically the only marketing conference that is dedicated solely to marketing professionals working in the public and/or non-profit sectors. The vast majority of private sector marketing conferences are about marketing product/service “X&# whereas MARCOM brings together people that use marketing to improve such initiatives as classroom literacy, public transportation, spousal abuse, foreign credential recognition, etc… What did I think of the speakers?

Psychographic 116

Psychographic Obama Public Sector Sales And Marketing 116

Public Sector Marketing 2.0

MARCH 26, 2012

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon.

Public Sector 242

Public Sector Youtube Channel Canada 242

Social Media Bird Brain

MAY 30, 2013

Image via Revelife.com Business people on nonprofit boards often support attempts by nonprofits to apply business-acumen to the public sector. In recent years, there''s been a decided push in this direction to which some nonprofits have dug in their heels. Me - I''m always in favor of balance, which doesn''t always mean 50-50. I think each nonprofit has its own definition of balance that.

Content 122

Content Public Sector Business Nonprofit 122

Public Sector Marketing 2.0

JANUARY 22, 2019

Technologically advanced countries such as South Korea have treatment centres for internet addicts and even public service announcements on this topic.

South Korea 130

South Korea Communications Public Sector Automation 130

Public Sector Marketing 2.0

OCTOBER 25, 2018

Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus on overarching digital trends and strategy.

Tools 130

Tools Government Canada Tips 130

Public Sector Marketing 2.0

FEBRUARY 25, 2019

Data collected from publicly available sources to be used in an intelligence context. In the intelligence community, the term “open” refers to overt, publicly available sources. fotoforensics.com ) , network visualization tools ( gephi.org ), and social search tools ( inteltechniques.com ), all of which are publicly available.

Social Media 138

Social Media Tools Help Media 138

Public Sector Marketing 2.0

JANUARY 7, 2010

Over the holidays I took some time off to re-charge and prepare for what looks like a very promising year for the field of marketing in the digital space, especially for all of you in the public sector. I thought I’d quickly summarize a few of my predictions, comments and hopes that I have for 2010. Death [.].

Public Sector 146

Public Sector Holiday Wiki Guidelines 146

Selfish Giving

AUGUST 16, 2012

She writes about nonprofit and public sector topics relevant to Villanova University’s Master of Public Administration degree. This is a guest post from Erin Palmer. Erin is a writer and editor for the University Alliance. The areas covered in the MPA curriculum help improve nonprofit management. Teenagers can be pretty apathetic. Adults may blame it on the technology that. Cause Marketing In Action cause marketing gen y generation y

Public Sector 76

Public Sector Cause Marketing Relevance Writing 76

Public Sector Marketing 2.0

OCTOBER 30, 2013

Needless to say, that is still a hefty amount of people that are prolifically feeding formerly private content into the public web, which in turn is searched by nearly all internet users (including non-sharers) daily.

Saudi Arabia 202

Saudi Arabia Differences Online Indonesia 202

Public Sector Marketing 2.0

OCTOBER 8, 2014

Online activities of individuals using personal devices connected to a non-GoC network are guided by the Values and Ethics Code for the Public Sector. Key points: Authorized users are essentially public servants at large.

Social Media 270

Social Media Media Social Guidelines 270

Public Sector Marketing 2.0

JUNE 6, 2017

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe.

Kazakhstan 130

Kazakhstan Canada User-Generated Press 130

Fundraising Coach

JULY 19, 2019

In addition to understanding bias, it is important for those of us in the public sector to know about burnout and compassion fatigue. Nonprofit work is stressful. So often we go about our work without realizing the effects of that ongoing stress on our brains. But Jessica Sharp does.

Youth 75

Youth Interactive Public Sector Consulting 75

Public Sector Marketing 2.0

NOVEMBER 23, 2012

I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. The answer unfortunately is “it really depends” Over the years I have continually tried to update and improve my Strategic Social Media Engagement Workbook based on what I learned from my actual experiences consulting for a variety of organizations from those sectors.

Social Media 172

Social Media Plan Writing Media 172

Public Sector Marketing 2.0

JANUARY 16, 2013

I can see a lot of interesting use cases brewing up in the public sector. We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3

Google 196

Google RSS Search Engine Automation 196

Public Sector Marketing 2.0

JUNE 24, 2010

Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals&# (RFP’s) have been coming out of government with “social media&# as part of their titles.

Social Media 147

Social Media Media Tactics Social 147

Public Sector Marketing 2.0

MARCH 16, 2012

One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner. Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0

Social Media 141

Social Media Tanzania Canada Public Sector 141

Public Sector Marketing 2.0

MARCH 29, 2014

Be aware that employers can legally monitor your online behaviour on public channels 24/7. Work under the assumption that all of your posts are public, even so-called “private” ones.

Social Media 270

Social Media Law Legal Media 270

SocialButterfly

FEBRUARY 18, 2011

I highlight some of the posts below: Private and Public Sectors Address Digital Literacy. [On You may have noticed that I haven’t been posting here quite as often. Part of the reason for this is that I’ve been writing for few different places over the past few months.

Flickr 169

Flickr Public Sector Federal Spot 169

Public Sector Marketing 2.0

OCTOBER 9, 2012

I’m looking forward to finally catching my breath and sharing some of the widespread progress I’ve seen in this space over the last few months, especially in the public sector here in Canada. Every once in a while I have one of those months where it seems I spend more time on planes than on the ground. September was one of those months for me, 34,534 kilometres to be exact. Needless to say, I’m happy to be back and adjusted to one consistent time-zone.

Canada 126

Canada Vertical Industry Public Sector 126

Public Sector Marketing 2.0

FEBRUARY 24, 2010

are currently exploring opportunities to create high-level web design and graphic design courses (in partnership with another organization) specifically designed for strategic public sector and non-profit marketing and communications professionals that have received little training on the various technological tools and applications that could potentially make their day-to-day jobs much easier.

Training 122

Training Marketing Communications Non-profit Public Sector 122

SocialButterfly

SEPTEMBER 8, 2012

This mantra not only applies to Madison Avenue, but also within the ivory towers of public health creatives as well. Though both gentlemen talk more so about agencies serving the private sector, parallels to the public sector are easily made.

Campaign 220

Campaign CPM Broadcast Blasts 220

Social Marketing and Social Change

DECEMBER 18, 2013

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health.

Objectives 88

Objectives Rhode Island Behavior Proposal 88

Public Sector Marketing 2.0

JULY 19, 2011

Through my speaking and consulting I deal quite a bit with senior communications/marketing professionals and program owners in the public sector. Think of the public servant that’s actually in charge of getting Canadians to use less water (i.e.

Objectives 217

Objectives FAQ Benchmark Medium 217

ImpactMax

AUGUST 10, 2010

Ways to do that include: 1) follow a few good tech/news blogs like The Next Web , ReadWriteWeb , and Google’s public sector blog. flickr/popculturegeek. This is the last in my series of posts guiding nonprofits through strategic communications planning.

Tactics 153

Tactics Plan Communications Channel 153

Social Marketing and Social Change

DECEMBER 16, 2011

We have been innovating in the approach and content of the annual social marketing conference held in Cleawater Beach, FL (aka Social Marketing in Public Health Conference, now in its 22nd year). Social marketing has potential applications in a wide array of fields such as environmental studies, sustainability, transportation, financial literacy, education, not-for-profit management, labor relations, engineering, public health, and healthcare.

Conference 59

Conference Poster Webcast Public Sector 59

Cause Related Marketing

SEPTEMBER 14, 2012

She writes about nonprofit and public sector topics, Master of Public Administration online degree programs, analytics, metrics and other tools. Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance.

Research 154

Research Cause Marketing CMO Work 154

Non Profit Marketing 360

SEPTEMBER 23, 2011

After I graduated from UT Austin (BA in Business Administration, MA in Public Accounting) I worked in consulting for a while in corporate service. Which I didn’t really enjoy because I wanted to serve in the public sector. “I

Tools 141

Tools Build Uganda Online 141

Public Sector Marketing 2.0

OCTOBER 21, 2009

This is usually the time that I take a deep breath… Forgetting the fact that news of declining newspaper readership is all over newspapers themselves, I begin to wonder at moments like this if certain communications people have ever read a single magazine/publication/journal/article/blog from their industry. ″, “public sector marketing&# and &# social media in government&#.

Government 149

Government Funnel Search Engine Keyword 149

Public Sector Marketing 2.0

AUGUST 16, 2010

In many cases, public sector and non-profit organizations have a service or product that is simply not based on anything other than a mandate. Those of you that know me personally, know that I like to be blunt, no beating around the bush. This isn’t always easy when dealing with clients, but is often necessary nonetheless.

Product 130

Product Service Census Non-profit 130