Public Sector Marketing 2.0

MAY 25, 2011

Let’s face it, the public and non-profit sectors often face unique marketing challenges , which naturally require unique solutions. The best way to learn is of course by seeing what others in your sector are doing and how they have overcome some of their challenges. Combine that with presentations from leading marketing and communications practitioners from these sectors and you have yourself a solid educational experience.

Public Sector 22

Public Sector Conference Government Marketing 22

Public Sector Marketing 2.0

OCTOBER 15, 2015

One of these in particular, is the Public Sector Social Media Conference put on by the reputable Conference Board of Canada. This year, I have been asked to open up the event with a short new talk on the evolution and impact of social media on government organizations based on the last 10 years I have been advising public sector clients on the topic. Event Social Media 2015 conference board Events Government public sector social media training

Public Sector 2

Public Sector Conference Social Media Media 2

Public Sector Marketing 2.0

JANUARY 6, 2014

Typically at this time of year I tend to write a few thoughts surrounding my hopes and expectations for digital engagement in the public sector sphere here in Canada. In the private sector, a typical organization of 1000 or more employees has a core social media team consisting of 15.6

Guidelines 75

Guidelines Public Sector Christmas Government 75

Public Sector Marketing 2.0

AUGUST 31, 2010

It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). The title of the report is “ Social Media and Public Sector Policy Dilemmas “ This is by far the most comprehensive and well written report on the subject this year. ipac paul crookall social media and public sector policy dilemmas tim o'reilly toby fyfe Web 2.0

Public Sector 2

Public Sector Social Media Media Social 2

Wild Woman Fundraising

MARCH 3, 2011

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

Effective 73

Effective Effectiveness March Efficiency 73

Non Profit Marketing 360

NOVEMBER 30, 2011

Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ). NPM360: I noticed that you deal not only with nonprofits but the public sector.

Public Sector 2

Public Sector Blogger Social Media Media 2

Wild Woman Fundraising

MAY 23, 2011

Do you live in or around Austin, TX? Want to come out and meet me, ask a burning question and get a burning answer? Come out to BookWoman, the best Feminist bookstore in Austin, TX, on June 6th, at 6pm.

June 28

June Public Sector Texas USA 28

Public Sector Marketing 2.0

MAY 17, 2010

An educational forum for public and not-for-profit marketers , communicators, and educators. It’s Canada’s only national marketing and communications forum that is geared solely for the public and not-for-profit sectors. All the latest case studies, initiatives, and success stories surrounding strategic marketing, communications and digital engagement (my niche) occurring in the public sector. Not-for-profit sector: $945. Public sector: $1190.

Public Sector 2

Public Sector Not For Profit Washington Government 2

Wild Woman Fundraising

APRIL 5, 2011

Did you know that 1 in 10 people work in the nonprofit sector in America, yet a lot of people who are unemployed don’t know how to transition into this field? Finding a job Keeping a job Sector-Switching answer questions call in show careers job hunt job in the nonprofit sector job search radio maureen anderson mazarine treyz nationally syndicated radio show nonprofit fundraising jobs public sector the career clinic third sector jobs

Radio 22

Radio Question Jobs Public Sector 22

Public Sector Marketing 2.0

SEPTEMBER 7, 2010

If you work for the public sector, think about government service delivery. Tags: Advice Insight barcode code Government miele Mobile public sector qr codes reader scanner smartphones

Public Sector 21

Public Sector Government Mobile URL 21

Public Sector Marketing 2.0

NOVEMBER 29, 2009

Tags: Insight 3GS Android Blackberry Facebook goc Google government of canada iPhone LinkedIn Mike Kujawski mobile public sector marketing 2.0

Mobile 16

Mobile Canada Public Sector Linkedin 16

Public Sector Marketing 2.0

MARCH 26, 2012

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon.

Canada 52

Canada Government Video Public Sector 52

Public Sector Marketing 2.0

JULY 9, 2009

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Marketing is one of the most misunderstood functions in the public sector, often confused with “promotion&# and “marketing communications&#. marketing public sector socialmedia state of marketing strategy training Web 2.0

Government 2

Government Strategic Marketing Social Media Public Sector 2

Public Sector Marketing 2.0

APRIL 30, 2009

I therefore entitled my section as follows: &# Business Development Tips for Marketing Consultants Working with Public Sector Clients&#. For simplicity, this was later changed to “Selling to public sector clients&#.

Recession 2

Recession Sales Public Sector Green 2

Wild Woman Fundraising

APRIL 7, 2011

This Craig David song makes me groove across the dancefloor. Now you know. Fun Fact: I used to live in Korea, and while I was there, I learned about the many flavors ice cream can be in foreign countries. Such as Durian. Red bean. Kimchi. Lychee. Such variety!

Government 2

Government Public Sector Effective Effectiveness 2

Wild Woman Fundraising

JANUARY 26, 2011

No really, forget about them. If you’re fundraising for a small nonprofit, you have probably tried, over and over and over again, begging, cajoling, pleading with your board to fundraise. It’s probably causing you no small amount of frustration that they won’t do it.

Benchmark 2

Benchmark Public Sector Grassroots How To 2

Public Sector Marketing 2.0

OCTOBER 30, 2013

Needless to say, that is still a hefty amount of people that are prolifically feeding formerly private content into the public web, which in turn is searched by nearly all internet users (including non-sharers) daily.

Online 64

Online Saudi Arabia Statistics Internet 64

Public Sector Marketing 2.0

JANUARY 16, 2013

I can see a lot of interesting use cases brewing up in the public sector. We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3

Google 92

Google Search Government Tools 92

Public Sector Marketing 2.0

OCTOBER 8, 2014

Online activities of individuals using personal devices connected to a non-GoC network are guided by the Values and Ethics Code for the Public Sector. Key points: Authorized users are essentially public servants at large.

Social Media 111

Social Media Guidelines Canada Government 111

Public Sector Marketing 2.0

SEPTEMBER 4, 2009

In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). However, over the last year, CEPSM has been getting numerous requests from individuals in the public and non-profit sectors to once again offer a social media marketing workshop that is open to the public.

Social Media 2

Social Media Media Public Sector Social 2

Public Sector Marketing 2.0

JUNE 22, 2009

Basically the only marketing conference that is dedicated solely to marketing professionals working in the public and/or non-profit sectors. The vast majority of private sector marketing conferences are about marketing product/service “X&# whereas MARCOM brings together people that use marketing to improve such initiatives as classroom literacy, public transportation, spousal abuse, foreign credential recognition, etc… What did I think of the speakers?

Public Sector 2

Public Sector Government Non-profit Conference 2

Social Media Bird Brain

MAY 30, 2013

Image via Revelife.com Business people on nonprofit boards often support attempts by nonprofits to apply business-acumen to the public sector. In recent years, there''s been a decided push in this direction to which some nonprofits have dug in their heels. Me - I''m always in favor of balance, which doesn''t always mean 50-50. I think each nonprofit has its own definition of balance that.

Content 9

Content Business Nonprofit Brand 9

Public Sector Marketing 2.0

NOVEMBER 23, 2012

I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. The answer unfortunately is “it really depends” Over the years I have continually tried to update and improve my Strategic Social Media Engagement Workbook based on what I learned from my actual experiences consulting for a variety of organizations from those sectors.

Plan 25

Plan Writing Media Social 25

Public Sector Marketing 2.0

MARCH 29, 2014

Be aware that employers can legally monitor your online behaviour on public channels 24/7. Work under the assumption that all of your posts are public, even so-called “private” ones.

Legal 70

Legal Law Media Social 70

Public Sector Marketing 2.0

MARCH 16, 2012

One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner. Quote 1: “Within the Public Service we have begun to adapt to and better use Web 2.0

Social Media 22

Social Media Web 2.0 Media Social 22

SocialButterfly

SEPTEMBER 8, 2012

This mantra not only applies to Madison Avenue, but also within the ivory towers of public health creatives as well. Though both gentlemen talk more so about agencies serving the private sector, parallels to the public sector are easily made.

Behavior 43

Behavior Social Change Campaign Social Media 43

SocialButterfly

FEBRUARY 18, 2011

I highlight some of the posts below: Private and Public Sectors Address Digital Literacy. [On You may have noticed that I haven’t been posting here quite as often. Part of the reason for this is that I’ve been writing for few different places over the past few months.

Blogger 21

Blogger Writing Social Flickr 21

Social Marketing and Social Change

DECEMBER 16, 2011

We have been innovating in the approach and content of the annual social marketing conference held in Cleawater Beach, FL (aka Social Marketing in Public Health Conference, now in its 22nd year). Social marketing has potential applications in a wide array of fields such as environmental studies, sustainability, transportation, financial literacy, education, not-for-profit management, labor relations, engineering, public health, and healthcare.

Conference 15

Conference Social Marketing Poster 15

Public Sector Marketing 2.0

OCTOBER 21, 2009

This is usually the time that I take a deep breath… Forgetting the fact that news of declining newspaper readership is all over newspapers themselves, I begin to wonder at moments like this if certain communications people have ever read a single magazine/publication/journal/article/blog from their industry. ″, “public sector marketing&# and &# social media in government&#.

Google 33

Google Objectives Search Government 33

Social Marketing and Social Change

DECEMBER 18, 2013

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health.

Social 17

Social Marketing Objectives Rhode Island 17

Public Sector Marketing 2.0

APRIL 11, 2011

It was great to catch up with some of my colleagues from the private sector world of social media, especially since most of my professional community and clientele belongs to the public sector (or non profit) social media space. I’m always quickly reminded that while the private sector (in many cases) may be a few years ahead, it’s not without it’s own unique challenges. Last week I attended the Social 2011 Conference in Boston (put on by Radian6 ).

Boston 36

Boston Conference Business Social Media 36

Social Marketing and Social Change

MARCH 6, 2017

Public Health Nutrition ; 17(7):1628-1639. J ournal of Nonprofit and Public Sector Marketing ; 22(4):264-287. American Journal of Public Health ; (105; Suppl 1): S114-118.

Practices 24

Practices Research Social Behavior 24

Selfish Giving

AUGUST 16, 2012

She writes about nonprofit and public sector topics relevant to Villanova University’s Master of Public Administration degree. This is a guest post from Erin Palmer. Erin is a writer and editor for the University Alliance. The areas covered in the MPA curriculum help improve nonprofit management. Teenagers can be pretty apathetic. Adults may blame it on the technology that. Cause Marketing In Action cause marketing gen y generation y

Cause Marketing 2

Cause Marketing Marketing Public Sector Relevance 2

Wild Woman Fundraising

MARCH 14, 2016

Our goal is really to work with them to create an enabling environment for the nonprofit sector to really thrive in Ontario. So I’ll be talking about decent work, what decent work is, and how decent work in the nonprofit sector can enhance the performance of our organizations.

Network 49

Network Effective Effectiveness Program 49

Public Sector Marketing 2.0

JANUARY 3, 2013

That being said, little by little I’m starting to make the time again for sharing content and dumping my digital space and public sector related thoughts on this blog for those interested.

Mobile 34

Mobile Statistics Personalization Trends 34

Public Sector Marketing 2.0

JULY 6, 2012

It has a rather long name “ Next Generation of eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector “, however it’s quite informative nonetheless. Public transit info. I just came across an excellent new research report from PWC.

Canada 26

Canada Service Studies Mobile 26

Selfish Giving

JUNE 27, 2012

I love this chapter, which is prefaced with the heading For Nonprofits and Public Sector Agencies Only. There’s a great new book out for cause and corporate marketers: Good Works! Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line.

Companies 18

Companies Work Forum Cause Marketing 18

Public Sector Marketing 2.0

JUNE 6, 2017

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe.

Government 2

Government Program Social Media Kazakhstan 2

Public Sector Marketing 2.0

JANUARY 7, 2010

Over the holidays I took some time off to re-charge and prepare for what looks like a very promising year for the field of marketing in the digital space, especially for all of you in the public sector. I thought I’d quickly summarize a few of my predictions, comments and hopes that I have for 2010. Death [.].

Wiki 2

Wiki Web 2.0 Guidelines List 2

Social Marketing and Social Change

APRIL 5, 2017

Public Health Nutrition ; 17(7):1628-1639. J ournal of Nonprofit and Public Sector Marketing ; 22(4):264-287. American Journal of Public Health ; (105; Suppl 1): S114-118.

Practices 11

Practices Research Social Behavior 11