How to Know It’s Time to Fire Your PR Group

Cause Related Marketing

If your firm has complications like multiple locations doing the same cause marketing promotion at the same time then your PR crew has a responsibility to step up their game. With the same press release in each market, released on the same date over the same PR wire. I get press releases from this wire service as a RSS feed. Bad PR Public Relations Cause Marketing Activation Activation cause marketing

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The Social Round-Up

SocialButterfly

Now that I’ve finally switched my RSS reader from Bloglines to Google Reader, I find myself there a lot more–even more so than Twitter (gasp). 5 Terms that Signify the Future of Mobile Marketing –Ogilvy PR’s Rohit Bhargava shares the five concepts that he thinks will move mobile forward in 2010.

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free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more. PR 2.0. Tags: BLOGGING COMMUNICATIONS COOL TOOLS MARKETING RSS WEB

free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more. PR 2.0. BLOGGING COMMUNICATIONS COOL TOOLS MARKETING RSS WEB

Mixed Links on Nonprofit Marketing and Communications

Kivi's Nonprofit Communications Blog

Joanne Fritz shares “ How I Juggle 140 Feeds on My RSS Reader.&#. If you are still unsure what Twitter is all about (or just want a good laugh about it), Susan Young at Ragan’s PR Daily lays it out in picture form in “ The 4 Stages of Understanding Twitter.&#. Also from Ragan’s PR Daily, Michael Sebastian reports on a recent study on press releases.

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Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

The PR department oversees the social media on campus so I hit all of our accounts to see if anything needs a response. – I eat lunch at my desk and read a lot of news – I use Feedly and I have a ton of RSS feeds going into the account so I can easily stay up-to-date on what is happening. Jennifer Starkey. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

Networking grows more crucial in economic downturn

GenerationYGive

Subscribe to an RSS reader and put in key words that are relevant to you. Folks in PR departments, don't panic, TwitterWall lets you post in more than 140 characters. When I first graduated from college, I wasn't sure what to do with myself. A friend of mine from Germany, who was about to move back, had an internship at an online news agency focusing on developing world issues. She asked me if I might be interested in this type of thing. Why the heck not, I thought to myself.

Nuggets of Social Change–Round 2

SocialButterfly

Not only are good news items coming up, but I’ve also expanded my RSS reader with some blogs I encourage you to get to know: Social Herder : If you don’t know Will Robinson, you might want to. You can catch Will at his blog, on Twitter , or at his current gig with Ogilvy PR. Perhaps it’s the time of year, but has anyone else noticed that more people are churning out more good content?

Social Media "Pioneers" Tell Why

Diva Marketing Blog

I was also writing the Professional PR blog for Allbusiness.com. Some of them, A few include Howard Rheingold, host the The Well, first online community; Randy Farmer, co-developer of Habitat, first use of avatars, so that you could have an online presence, Dave Winer, father of the blog, RSS and more, are all from the 60s. I saw it more of an extension of PR than marketing. We came, we saw, we kicked its ass. Ghostbusters. Just One Crowd Sources Question.

How Do You Take The "Fear Factor" Out Of Social Media?

Diva Marketing Blog

before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . The insights you discover will lead you to a better understanding of not only your marketing/pr/sales/research strategies; as well as your internal employee culture. . You learn more quickly under the guidance of experienced teachers.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

2009 I'd love to see companies, PR professionals, governments and more continue to embrace new media and to reach out to, rather than be afraid of, the blogging community. Sally Falkow , Expansion internet marketing pr 2006 Communication is the universal solvent. Improved and simplified RSS feeds would help more novice RSS users add blog feeds to their subscription lists.

a blog can be like a business lunch

Studio 501c

While a business-lunch blog could certainly involve many contributors, it can just as easily and effectively be authored by -- gasp -- a central authority, even -- gasp again -- PR and marketing people, as the case seems to be with this excellent example of a business-lunch blog from the Air Conditioning Contractors of America. If this is true for your nonprofit, encourage these major stakeholders to subscribe to RSS or email feeds of your blog.

a blog can be like a business lunch

Studio 501c

While a business-lunch blog could certainly involve many contributors, it can just as easily and effectively be authored by -- gasp -- a central authority, even -- gasp again -- PR and marketing people, as the case seems to be with this excellent example of a business-lunch blog from the Air Conditioning Contractors of America. If this is true for your nonprofit, encourage these major stakeholders to subscribe to RSS or email feeds of your blog.

How to Market like Barack

Marketing for Nonprofits

While no charity is likely to get as much PR as Barack (except in a disaster), don't make this an excuse to neglect me. Tools: E-mail, RSS feed, website, blog 5. "I'M ASKING YOU TO BELIEVE." Not just in my ability to bring about real change.I'm m asking you to believe in yours." Barack Obama Politics aside, I'm REALLY impressed by the marketing savvy of the Obama campaign. First of all, what a great message!

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

My friend John Cass , PR Communications , and I had an interesting discussion about where the concept of transparency fits into the new social media marketing model - content developed by people outside of the enterprise. He pointed out (rightly so) that CEO speeches and PR commentary are routinely ghostwritten, and said that his clients would be confused if someone else's name appeared on the company Twitter account. That doesn't mean they can't engage a PR firm or agency to HELP.