Blogging about Cause Marketing is Easier with Posterous

Selfish Giving

And for that I think we all owe a debt of thanks to the blogging platform Posterous , which launched in July 2008. I’ve been truly impressed, and, if I hadn’t gone through all the time and expense of setting up my Selfish Giving blog on Wordpress, I would be posting on a Posterous platform today. I liked Posterous so much I used it as the platform to launch the blog for my nonprofit and have continued to be impressed. Posterous will post that too.

Free tool of the week: Glogster for interactive posters

ImpactMax

Glogster lets you create interactive “posters&# using various bits of pre-made and user-generated content—video, photos, music, text, graphics, etc. In a matter of about 15 minutes, I whipped up two super-simple cause posters about the need for youth development opportunities. They’re no award winners, but I got a sense for how powerful these posters might be if you spent more time and thought on them.

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The Potency of Right Place, Right Time Nonprofit Marketing

Getting Attention

Bonus: The immediacy of this suicide prevention poster at our local train station motivates those not on the brink to consider the issue, even though it’s something we’d all rather avoid considering. Tags: Case Studies planning nonprofit marketing postering Nothing is more important than communicating the right message to your target audience at the right place and time!

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Tools Glorious Tools!

Marketing for Nonprofits

Posterous is blogging VIA your e-mail address(es). To get your own Posterous blog simply send an e-mail to post@posterous.com. Tags: blogging posterous e-mail marketing I'm contradicting myself again but I just can't help myself from EVANGELIZING about this one. Saw it first on Amy Sample Ward's Blog. SUPER COOL! Check out my first post. Seriously, it's that simple. Cheers! Jocelyn.

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Worst Client Comments

The Agitator

A couple of Irish creatives decided to enlist others of their ilk and design some posters to illustrate the worst client feedback they’d received on their work. They started selling the posters (proceeds to charity) and were swamped by orders. Here are the posters. Here’s some Friday fun for our agency/consultant readers.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3.

Surprise: Shortcut to Messages that Connect

Getting Attention

Today, let’s talk surprise… Take a look at the poster above, which I saw at the Santa Fe Farmer’s Market last month: Ask me why I love volunteering in prison. Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules! But there’s more you can do, once you get to relevance.

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Branding Success Beats the Odds

Non Profit Marketing 360

The three-word tagline (think-create-engage) will appear on all future advertising, posters, and online notices for events in dance, art, theatre, music, and other programs of the College of Arts, Humanities and Social Sciences. Good branding is hard. Universities are a hard place to get definitive action of any kind. By launching a new brand for all its arts and humanities programs – developed with in-house staff and faculty consensus – UMBC has achieved the near-miraculous.

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Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

That they often just want what they want (that new poster, by the end of the week) or don’t let you know about changes in focus or new programs till shortly before launch. You’re all working for the same good cause, and here’s a way to partner more productively, thanks to Joe Sanders, Director, Marketing & Communication at Lutheran Comm unity Services Northwest: When asked to generate those posters to boost program participation or put together an a.s.a.p.

Monetizing Your Cause’s Archives

Cause Related Marketing

Likewise the National 4-H Council has 110 years-worth of posters and the like commissioned from the best graphic artists of the day. Between 1936 and 1941 the WPA commissioned at least 35,000 poster designs, although only a fraction of that was for the National Park Service. The 13” x 18” posters, both the 1930s era and their contemporary cousins sell at RangerDoug.com for $40.

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What Honey Boo-Boo Taught Me about Fundraising

Fundraising 123

What color did Honey Boo Boo choose for her lemonade stand poster? In a recent episode of TLC's "Here Comes Honey Boo Boo" (oh yes, we went there ), Honey Boo Boo* (real name: Alana) decides the family should create a lemonade stand to raise money for an upcoming beauty pageant. You might be surprised, but this popular pageant princess can actually teach nonprofits a few things about fundraising – no lemons required. Have Personality.

QR Codes: The Future of Fundraising?

Fundraising Coach

Some people are embedding these codes in their posters. Joe Waters , Director of Cause Marketing for Boston Medical Center, showed such a poster in a post on cause marketing during Halloween. See the QR code in his poster? It takes people to a page that gives more information than a poster could hope to. Think of this: What if you put a QR code in the poster for your next fundraising event? Someone walking down the street comes to the poster.

Stop filling space!

iMarketSmart

Don’t be over-anxious to fill up your “dead” space in your letters, brochures, posters, ads, websites, emails or other communication devices. This ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful. It turned a negative (the size of the car) into a positive at a time when big cars were the norm. It described a ton of benefits for the consumer to consider (see my post on that word here ).

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Multi-channel marketing and planned giving

iMarketSmart

No posters at events. Today Seth Godin writes , “Repetition increases the chance that you get heard.” ” And, he continues, “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles. “This time Seth’s post DOES apply for planned giving marketing.

Advice for New Communications Directors

Kivi's Nonprofit Communications Blog

When I first started, I wasn’t aware of this until a patron or two let me have it for not having posters on the coffee shop bulletin board. We recently asked you to share your advice for new communications directors, and we heard from 25 of you. That’s a great start, but we’d love to hear even more! Share your advice here. Here are just a few of the great nuggets of wisdom so far. . . “The most important research you can do is research into your own audience.

It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

J Campbell Social Marketing

At this point, I like to present them with a photo of a poster that I took in my daughter’s 4th grade classroom. Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Let me know if any of this sounds familiar.

12 digital fundraising trends for 2012 #3 Augmented Reality

Giving in a Digital World

campaign when you view the poster through an iOS or Android device running the Blippar App , the image ‘leaps-out’ at you in a simple 3D form and you see, overlaid on the poster, buttons that you can use to interact with the ad. To give you an idea of the resulting experience, you can see the original poster (left) and the ‘augmented’ poster (right) below (as viewed on my iPhone using the Blippar App).

How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

Get office supplies – sharpies, poster paper, white board, notepads, laptops, chargers, coffee, tea, etc. I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Post-its etc. .

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Reading Is Fundamental Cause Marketing Campaign with US Airways

Cause Related Marketing

Chances are, every American who's ever been in public or school library has seen their posters, which feature images of the celebrities of the day encouraging kids to read.Currently RIF is doing an. Fly With US. Read With Kids.Reading Is Fundamental (RIF) promotes family literacy and dates to 1966. It's the oldest and largest such literacy organization in the United States and darn hard to miss.

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Museums Have A New Purpose: To Help People Find Their Twin Stranger

Selfish Giving

In exchange for a like, the poster would donate a dollar. Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing. Well, you should check out Wikipedia for the full description, which is fascinating, but it's essentially someone's twin stranger - an unrelated person that looks like them.

These Are the Good Old Days

Cause Related Marketing

I was driving to the mall the other day and noticed a large poster for Susan G. Komen Breast Cancer Foundation in the window of Payless Shoe Source, which sells pink ribbon brooches, wristbands and charms to benefit Komen.Later when I was online checking my email I got a notice from Overstock.com listing a number of pink items for sale supporting The Breast Cancer Research Foundation.I got home. Komen Sanyo Payless Shoe Source

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What I Wish I Knew When I Started

Getting Attention

That when you read an email or letter, or scanned a website or poster, you responded immediately and strongly to the words that you connected with, and not at all to those that didn’t. Even before you ever imagined you’d be a nonprofit marketer or fundraiser, I bet you knew it was all about the words, a.k.a. the messages.

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Kony 2012 Part 2—Back to Build Credibility

Getting Attention

Invisible Children’s (IC) Kony 2012 is the poster child of nonprofit video storytelling. It got attention (50 million YouTube views in the first week of release) and generated some level of understanding of the atrocities of Joseph Kony, the Ugandan rebel leader, and his LRA army. Although the video will be remembered forever as a way to scale awareness at the speed of light by going viral, it also highlighted the challenges of visual storytelling.

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How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

Get office supplies – sharpies, poster paper, white board, notepads, laptops, chargers, coffee, tea, etc. I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Yes, I was a nerd.).

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5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Pull together a few eye-catching flyers, posters, and handouts that your participants can download directly from the toolkit. Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship! We also want as many people as possible rallying for our cause.

7 Google+ Pro Tips for Nonprofits

Fundraising 123

Be sure to post photos of your mission in action, videos from your latest fundraising event and other images such as your latest campaign poster or advertisement to draw in more supporters and increase the odds your content will be shared. So you've got your nonprofit Google+ page up and running. now what? Take advantage of the unique features of this social platform to connect with your supporters, encourage community advocacy and add interactivity to your outreach.

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Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Remember those posters in your high school hallway that said, “SEX! Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies. Now that I have your attention, vote for so and so for class president?” The signs were sophomoric, but they were onto something. Before I can persuade you, I have to get your attention.

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Is there any real future for QR Codes in fundraising?

Giving in a Digital World

In short they are the little square maze-like icons that you may see on press ads, posters, or product packaging that smartphone users who have downloded a relevant App can use to open a related webpage simply by snapping a photo of the code. Just one-click from a press ad or poster to your website – what could be better for things like emergency appeal donations?

How to Inspire More Donations at Your Next Event

Fundraising 123

If you aren’t able to include an in-person testimonial, bring this story to life in other ways, like video, posters and multimedia presentations. Events are a powerful way to grow your community, engage with donors and give supporters a positive experience with your organization. Of course, nonprofit fundraising events can also help you raise more money for your cause.

Day in the Life of a Nonprofit Communicator – Carina Johnson

Kivi's Nonprofit Communications Blog

Then it’s back to work and time to get moving on some brochures for our upcoming appeal, some posters for events or some social media advertisements, and some banners for our website. Carina Johnson. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. .

Avoid These 10 Mistakes to Get More News Coverage

Kivi's Nonprofit Communications Blog

All too often, news release headlines are long and dry, like a college textbook, when they should be short and pack a punch, like a movie poster. Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”

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27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

Signage, posters, banners. In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.

What activity metrics you should measure for effective long-term planned giving marketing

iMarketSmart

Banners or posters. For effective planned giving marketing, you really should be keeping track of your metrics. That’s because it’s not like traditional fundraising. You can’t send out a letter and count the dollars 6 weeks later. It just doesn’t work the same way. I’ve seen some foolish things in planned giving marketing. But one of the worst mistakes you can make is to look at immediate revenue as your number one metric.

Re-imagining your annual report

Nonprofit Marketing Blog

Here’s a great example of what happens when you ask these questions: The Children’s Bureau report - which takes the form of an interactive report online and a poster in its direct mail form - combines accountability, storytelling and imagery in a wonderful way. It’s the time of year when you’re packaging up your annual reports for 2012. Before you move forward with the same approach as last year, it’s worth asking: -Who is the audience?

Raising Awareness for Your Cause – Nonprofit Blog Carnival

Kivi's Nonprofit Communications Blog

Using brochures, posters, and a short video, this campaign aimed to inspire candid conversation between college-aged kids and their parents regarding family medical history. Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Our topic is raising awareness , which was great timing with the Ice Bucket Challenge phenomena, so let’s start there. The Ice Bucket Challenge.

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5 Apps I Use for Cause Marketing

Selfish Giving

PicPosterous is the app I use to export pictures to my Posterous blog. But I use it even more now because Posterous is my default image service on Tweetie. So right from my iPhone I can snap a picture of a cause marketing program and use PicPosterous to instantly post the image on Posterous and instantly ping Twitter, Facebook Delicious, etc.

Worth a 1,001 Words

Getting Attention

Take a look here to digest the entire poster , then move quickly to hide your bottle of water under your desk. Thanks to Fast Company for highlighting this fantastic example of effective graphic communication. More seriously, this is graphic communication at its finest. I learned (and retain) more about the detriment that bottled water production contributes to our world (and our health, in some cases) in five minutes here than I ever would have in digesting a few paragraphs of text.

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Augmented reality—Search moves from text to objects

ImpactMax

Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Instead of typing into a text search box to get information you want—just point your phone or pad at an object or scene and all kinds of information pops up. It’s called augmented reality, and it’s going to change everything.

How the Hemophilia Federation of America Created Their Thank You Video

Kivi's Nonprofit Communications Blog

Using Kivi’s example videos, we decided to use poster board and markers to have staff write messages of thanks. Emily Roush-Bobolz. Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. Kristina. Guest Post by Emily Roush-Bobolz.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Once we brought the personas to life, they were featured in print materials—including a deck of cards, posters, and a flip book—designed to keep Make-A-Wish’s audience top of mind for its communications team. . Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

That is exactly what the posters want you to do. I remember delivering a speech in 2008 during the early days of Twitter in which I mentioned to the audience that this platform may soon be the world’s largest sample of live human thought (good and evil) and also the world’s largest real-time conversation database. I heard a few chuckles.

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Empower Your Supporters for Social Media Success

Fundraising 123

Create downloadable posters or flyers that supporters can print and distribute. It’s no secret that there are many ways to showcase your brand online. But even more importantly, other people are also online talking about your nonprofit through blogs, Facebook, Twitter and more. Just as you are conscious of how you present your nonprofit’s brand, you should remember your brand is also being communicated by other people. . . .