Selfish Giving

NOVEMBER 18, 2009

And for that I think we all owe a debt of thanks to the blogging platform Posterous , which launched in July 2008. I’ve been truly impressed, and, if I hadn’t gone through all the time and expense of setting up my Selfish Giving blog on Wordpress, I would be posting on a Posterous platform today. I liked Posterous so much I used it as the platform to launch the blog for my nonprofit and have continued to be impressed. Posterous will post that too.

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Poster Cause Marketing Flickr URL 67

ImpactMax

JUNE 3, 2009

Glogster lets you create interactive “posters&# using various bits of pre-made and user-generated content—video, photos, music, text, graphics, etc. In a matter of about 15 minutes, I whipped up two super-simple cause posters about the need for youth development opportunities. They’re no award winners, but I got a sense for how powerful these posters might be if you spent more time and thought on them.

Poster 100

Poster Interactive Tools Free 100

Getting Attention

SEPTEMBER 22, 2010

Bonus: The immediacy of this suicide prevention poster at our local train station motivates those not on the brink to consider the issue, even though it’s something we’d all rather avoid considering. Tags: Case Studies planning nonprofit marketing postering Nothing is more important than communicating the right message to your target audience at the right place and time!

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Poster Class Awards Case Study 117

Marketing for Nonprofits

JULY 7, 2008

Posterous is blogging VIA your e-mail address(es). To get your own Posterous blog simply send an e-mail to post@posterous.com. Tags: blogging posterous e-mail marketing I'm contradicting myself again but I just can't help myself from EVANGELIZING about this one. Saw it first on Amy Sample Ward's Blog. SUPER COOL! Check out my first post. Seriously, it's that simple. Cheers! Jocelyn.

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Tools Sample Poster Help 32

The Agitator

MAY 30, 2013

A couple of Irish creatives decided to enlist others of their ilk and design some posters to illustrate the worst client feedback they’d received on their work. They started selling the posters (proceeds to charity) and were swamped by orders. Here are the posters. Here’s some Friday fun for our agency/consultant readers.

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Poster Agency Consulting Design 70

iMarketSmart

JULY 25, 2014

Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3.

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Generation Plan Banner Poster 142

iMarketSmart

JULY 25, 2014

Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3.

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Generation Banner Poster Plan 100

Getting Attention

OCTOBER 13, 2015

Today, let’s talk surprise… Take a look at the poster above, which I saw at the Santa Fe Farmer’s Market last month: Ask me why I love volunteering in prison. Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules! But there’s more you can do, once you get to relevance.

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Poster Relevance Audience Template 189

Non Profit Marketing 360

AUGUST 31, 2011

The three-word tagline (think-create-engage) will appear on all future advertising, posters, and online notices for events in dance, art, theatre, music, and other programs of the College of Arts, Humanities and Social Sciences. Good branding is hard. Universities are a hard place to get definitive action of any kind. By launching a new brand for all its arts and humanities programs – developed with in-house staff and faculty consensus – UMBC has achieved the near-miraculous.

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Brand Branding Maryland Poster 116

Getting Attention

MAY 29, 2012

That they often just want what they want (that new poster, by the end of the week) or don’t let you know about changes in focus or new programs till shortly before launch. You’re all working for the same good cause, and here’s a way to partner more productively, thanks to Joe Sanders, Director, Marketing & Communication at Lutheran Comm unity Services Northwest: When asked to generate those posters to boost program participation or put together an a.s.a.p.

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Product Program Poster Peer-to-peer 145

Cause Related Marketing

NOVEMBER 16, 2011

Likewise the National 4-H Council has 110 years-worth of posters and the like commissioned from the best graphic artists of the day. Between 1936 and 1941 the WPA commissioned at least 35,000 poster designs, although only a fraction of that was for the National Park Service. The 13” x 18” posters, both the 1930s era and their contemporary cousins sell at RangerDoug.com for $40.

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Poster March Seattle Fulfillment 129

Fundraising 123

NOVEMBER 2, 2012

What color did Honey Boo Boo choose for her lemonade stand poster? In a recent episode of TLC's "Here Comes Honey Boo Boo" (oh yes, we went there ), Honey Boo Boo* (real name: Alana) decides the family should create a lemonade stand to raise money for an upcoming beauty pageant. You might be surprised, but this popular pageant princess can actually teach nonprofits a few things about fundraising – no lemons required. Have Personality.

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Wikipedia Poster Outreach Fundraising 178

Fundraising Coach

NOVEMBER 9, 2010

Some people are embedding these codes in their posters. Joe Waters , Director of Cause Marketing for Boston Medical Center, showed such a poster in a post on cause marketing during Halloween. See the QR code in his poster? It takes people to a page that gives more information than a poster could hope to. Think of this: What if you put a QR code in the poster for your next fundraising event? Someone walking down the street comes to the poster.

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Poster Domain URL Direct Mail 73

iMarketSmart

MAY 13, 2016

Don’t be over-anxious to fill up your “dead” space in your letters, brochures, posters, ads, websites, emails or other communication devices. This ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful. It turned a negative (the size of the car) into a positive at a time when big cars were the norm. It described a ton of benefits for the consumer to consider (see my post on that word here ).

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Poster Ads Intent Outreach 100

iMarketSmart

APRIL 19, 2013

No posters at events. Today Seth Godin writes , “Repetition increases the chance that you get heard.” ” And, he continues, “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles. “This time Seth’s post DOES apply for planned giving marketing.

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Channel Plan Banner Ads Banner 109

Kivi's Nonprofit Communications Blog

SEPTEMBER 26, 2017

When I first started, I wasn’t aware of this until a patron or two let me have it for not having posters on the coffee shop bulletin board. We recently asked you to share your advice for new communications directors, and we heard from 25 of you. That’s a great start, but we’d love to hear even more! Share your advice here. Here are just a few of the great nuggets of wisdom so far. . . “The most important research you can do is research into your own audience.

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Communications Poster PR Advertisement 160

J Campbell Social Marketing

NOVEMBER 2, 2018

At this point, I like to present them with a photo of a poster that I took in my daughter’s 4th grade classroom. Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Let me know if any of this sounds familiar.

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Facebook Youtube Poster Internet 171

Giving in a Digital World

JANUARY 12, 2012

campaign when you view the poster through an iOS or Android device running the Blippar App , the image ‘leaps-out’ at you in a simple 3D form and you see, overlaid on the poster, buttons that you can use to interact with the ad. To give you an idea of the resulting experience, you can see the original poster (left) and the ‘augmented’ poster (right) below (as viewed on my iPhone using the Blippar App).

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Poster Trends Billboards Pizza 47

J Campbell Social Marketing

DECEMBER 16, 2019

Get office supplies – sharpies, poster paper, white board, notepads, laptops, chargers, coffee, tea, etc. I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Post-its etc. .

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Goal How To Broadcast Poster 142

Cause Related Marketing

APRIL 1, 2008

Chances are, every American who's ever been in public or school library has seen their posters, which feature images of the celebrities of the day encouraging kids to read.Currently RIF is doing an. Fly With US. Read With Kids.Reading Is Fundamental (RIF) promotes family literacy and dates to 1966. It's the oldest and largest such literacy organization in the United States and darn hard to miss.

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Poster Marketing Campaign United States Campaign 100

Selfish Giving

DECEMBER 29, 2017

In exchange for a like, the poster would donate a dollar. Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing. Well, you should check out Wikipedia for the full description, which is fascinating, but it's essentially someone's twin stranger - an unrelated person that looks like them.

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Museum Wikipedia Poster Exchange 63

Cause Related Marketing

OCTOBER 18, 2007

I was driving to the mall the other day and noticed a large poster for Susan G. Komen Breast Cancer Foundation in the window of Payless Shoe Source, which sells pink ribbon brooches, wristbands and charms to benefit Komen.Later when I was online checking my email I got a notice from Overstock.com listing a number of pink items for sale supporting The Breast Cancer Research Foundation.I got home. Komen Sanyo Payless Shoe Source

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Poster Cancer Sales Foundation 100

Getting Attention

MARCH 12, 2013

That when you read an email or letter, or scanned a website or poster, you responded immediately and strongly to the words that you connected with, and not at all to those that didn’t. Even before you ever imagined you’d be a nonprofit marketer or fundraiser, I bet you knew it was all about the words, a.k.a. the messages.

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Poster Relevance March Target 155

Getting Attention

APRIL 5, 2012

Invisible Children’s (IC) Kony 2012 is the poster child of nonprofit video storytelling. It got attention (50 million YouTube views in the first week of release) and generated some level of understanding of the atrocities of Joseph Kony, the Ugandan rebel leader, and his LRA army. Although the video will be remembered forever as a way to scale awareness at the speed of light by going viral, it also highlighted the challenges of visual storytelling.

Build 132

Build Uganda Poster Viral 132

J Campbell Social Marketing

JANUARY 3, 2019

Get office supplies – sharpies, poster paper, white board, notepads, laptops, chargers, coffee, tea, etc. I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Yes, I was a nerd.).

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Goal Objectives How To Marketing 199

Getting Attention

OCTOBER 14, 2015

Pull together a few eye-catching flyers, posters, and handouts that your participants can download directly from the toolkit. Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship! We also want as many people as possible rallying for our cause.

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Peer-to-peer Template Fundraising Fundraiser 200

Fundraising 123

AUGUST 2, 2012

Be sure to post photos of your mission in action, videos from your latest fundraising event and other images such as your latest campaign poster or advertisement to draw in more supporters and increase the odds your content will be shared. So you've got your nonprofit Google+ page up and running. now what? Take advantage of the unique features of this social platform to connect with your supporters, encourage community advocacy and add interactivity to your outreach.

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Google Tips Poster Outreach 132

Getting Attention

FEBRUARY 16, 2012

Remember those posters in your high school hallway that said, “SEX! Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies. Now that I have your attention, vote for so and so for class president?” The signs were sophomoric, but they were onto something. Before I can persuade you, I have to get your attention.

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Lead Leads Writing Poster 163

Giving in a Digital World

SEPTEMBER 9, 2013

In short they are the little square maze-like icons that you may see on press ads, posters, or product packaging that smartphone users who have downloded a relevant App can use to open a related webpage simply by snapping a photo of the code. Just one-click from a press ad or poster to your website – what could be better for things like emergency appeal donations?

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Poster SMS URL Advertisement 71

Fundraising 123

MARCH 21, 2013

If you aren’t able to include an in-person testimonial, bring this story to life in other ways, like video, posters and multimedia presentations. Events are a powerful way to grow your community, engage with donors and give supporters a positive experience with your organization. Of course, nonprofit fundraising events can also help you raise more money for your cause.

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Donations How To Raffle Auction 196

Kivi's Nonprofit Communications Blog

OCTOBER 17, 2016

Then it’s back to work and time to get moving on some brochures for our upcoming appeal, some posters for events or some social media advertisements, and some banners for our website. Carina Johnson. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. .

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Nonprofit Communications PR Australia Banner 171

Kivi's Nonprofit Communications Blog

JANUARY 24, 2019

All too often, news release headlines are long and dry, like a college textbook, when they should be short and pack a punch, like a movie poster. Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”

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News Release PR Poster 202

Kivi's Nonprofit Communications Blog

JANUARY 3, 2019

Signage, posters, banners. In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.

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Tactics Communications Outdoor Banner 215

iMarketSmart

APRIL 15, 2013

Banners or posters. For effective planned giving marketing, you really should be keeping track of your metrics. That’s because it’s not like traditional fundraising. You can’t send out a letter and count the dollars 6 weeks later. It just doesn’t work the same way. I’ve seen some foolish things in planned giving marketing. But one of the worst mistakes you can make is to look at immediate revenue as your number one metric.

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Metrics Activities Measure Sales And Marketing 109

Nonprofit Marketing Blog

APRIL 16, 2013

Here’s a great example of what happens when you ask these questions: The Children’s Bureau report - which takes the form of an interactive report online and a poster in its direct mail form - combines accountability, storytelling and imagery in a wonderful way. It’s the time of year when you’re packaging up your annual reports for 2012. Before you move forward with the same approach as last year, it’s worth asking: -Who is the audience?

Report 68

Report Poster Direct Mail Storytelling 68

Kivi's Nonprofit Communications Blog

AUGUST 28, 2014

Using brochures, posters, and a short video, this campaign aimed to inspire candid conversation between college-aged kids and their parents regarding family medical history. Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Our topic is raising awareness , which was great timing with the Ice Bucket Challenge phenomena, so let’s start there. The Ice Bucket Challenge.

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Poster Case Study Youtube Viral 210

Selfish Giving

FEBRUARY 10, 2010

PicPosterous is the app I use to export pictures to my Posterous blog. But I use it even more now because Posterous is my default image service on Tweetie. So right from my iPhone I can snap a picture of a cause marketing program and use PicPosterous to instantly post the image on Posterous and instantly ping Twitter, Facebook Delicious, etc.

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Poster Cause Marketing Linkedin Keyword 61

Getting Attention

DECEMBER 21, 2009

Take a look here to digest the entire poster , then move quickly to hide your bottle of water under your desk. Thanks to Fast Company for highlighting this fantastic example of effective graphic communication. More seriously, this is graphic communication at its finest. I learned (and retain) more about the detriment that bottled water production contributes to our world (and our health, in some cases) in five minutes here than I ever would have in digesting a few paragraphs of text.

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Words Poster Case Study Case 100

ImpactMax

FEBRUARY 7, 2012

Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Instead of typing into a text search box to get information you want—just point your phone or pad at an object or scene and all kinds of information pops up. It’s called augmented reality, and it’s going to change everything.

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Objectives Search Nike Poster 120

Kivi's Nonprofit Communications Blog

NOVEMBER 14, 2018

Using Kivi’s example videos, we decided to use poster board and markers to have staff write messages of thanks. Emily Roush-Bobolz. Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. Kristina. Guest Post by Emily Roush-Bobolz.

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Federal America Video Cleveland 190

Getting Attention

JANUARY 6, 2016

Once we brought the personas to life, they were featured in print materials—including a deck of cards, posters, and a flip book—designed to keep Make-A-Wish’s audience top of mind for its communications team. . Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences.

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Case Study Audience Case Studies 139

Public Sector Marketing 2.0

NOVEMBER 20, 2014

That is exactly what the posters want you to do. I remember delivering a speech in 2008 during the early days of Twitter in which I mentioned to the audience that this platform may soon be the world’s largest sample of live human thought (good and evil) and also the world’s largest real-time conversation database. I heard a few chuckles.

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Global Content GPS Asia 172

Fundraising 123

AUGUST 1, 2012

Create downloadable posters or flyers that supporters can print and distribute. It’s no secret that there are many ways to showcase your brand online. But even more importantly, other people are also online talking about your nonprofit through blogs, Facebook, Twitter and more. Just as you are conscious of how you present your nonprofit’s brand, you should remember your brand is also being communicated by other people. . . .

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Social Media Media Social Brand 114