Free tool of the week: Glogster for interactive posters

ImpactMax

Glogster lets you create interactive “posters&# using various bits of pre-made and user-generated content—video, photos, music, text, graphics, etc. In a matter of about 15 minutes, I whipped up two super-simple cause posters about the need for youth development opportunities.

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Blogging about Cause Marketing is Easier with Posterous

Selfish Giving

And for that I think we all owe a debt of thanks to the blogging platform Posterous , which launched in July 2008. I’ve been truly impressed, and, if I hadn’t gone through all the time and expense of setting up my Selfish Giving blog on Wordpress, I would be posting on a Posterous platform today. I liked Posterous so much I used it as the platform to launch the blog for my nonprofit and have continued to be impressed. Posterous will post that too.

The Potency of Right Place, Right Time Nonprofit Marketing

Getting Attention

Bonus: The immediacy of this suicide prevention poster at our local train station motivates those not on the brink to consider the issue, even though it’s something we’d all rather avoid considering. Tags: Case Studies planning nonprofit marketing postering

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Tools Glorious Tools!

Marketing for Nonprofits

Posterous is blogging VIA your e-mail address(es). To get your own Posterous blog simply send an e-mail to post@posterous.com. Tags: blogging posterous e-mail marketing I'm contradicting myself again but I just can't help myself from EVANGELIZING about this one.

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Worst Client Comments

The Agitator

A couple of Irish creatives decided to enlist others of their ilk and design some posters to illustrate the worst client feedback they’d received on their work. They started selling the posters (proceeds to charity) and were swamped by orders. Here are the posters. Here’s some Friday fun for our agency/consultant readers.

27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

Signage, posters, banners. In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first).

Advice for New Communications Directors

Kivi's Nonprofit Communications Blog

When I first started, I wasn’t aware of this until a patron or two let me have it for not having posters on the coffee shop bulletin board. We recently asked you to share your advice for new communications directors, and we heard from 25 of you.

Avoid These 10 Mistakes to Get More News Coverage

Kivi's Nonprofit Communications Blog

All too often, news release headlines are long and dry, like a college textbook, when they should be short and pack a punch, like a movie poster. Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media.

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Branding Success Beats the Odds

Non Profit Marketing 360

The three-word tagline (think-create-engage) will appear on all future advertising, posters, and online notices for events in dance, art, theatre, music, and other programs of the College of Arts, Humanities and Social Sciences. Good branding is hard.

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Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

That they often just want what they want (that new poster, by the end of the week) or don’t let you know about changes in focus or new programs till shortly before launch. One of the many joys of working with you face-to-face via keynotes and workshops is learning what works for you.

Monetizing Your Cause’s Archives

Cause Related Marketing

Likewise the National 4-H Council has 110 years-worth of posters and the like commissioned from the best graphic artists of the day. Between 1936 and 1941 the WPA commissioned at least 35,000 poster designs, although only a fraction of that was for the National Park Service.

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5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first).

How the Hemophilia Federation of America Created Their Thank You Video

Kivi's Nonprofit Communications Blog

Using Kivi’s example videos, we decided to use poster board and markers to have staff write messages of thanks. Emily Roush-Bobolz. Thanksgiving may be next week, but year-end is a great time to thank your supporters.

Museums Have A New Purpose: To Help People Find Their Twin Stranger

Selfish Giving

In exchange for a like, the poster would donate a dollar. Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing.

It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

J Campbell Social Marketing

At this point, I like to present them with a photo of a poster that I took in my daughter’s 4th grade classroom. Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers.

Day in the Life of a Nonprofit Communicator – Carina Johnson

Kivi's Nonprofit Communications Blog

Then it’s back to work and time to get moving on some brochures for our upcoming appeal, some posters for events or some social media advertisements, and some banners for our website. Carina Johnson.

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

Get office supplies – sharpies, poster paper, white board, notepads, laptops, chargers, coffee, tea, etc. I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it!

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Reading Is Fundamental Cause Marketing Campaign with US Airways

Cause Related Marketing

Chances are, every American who's ever been in public or school library has seen their posters, which feature images of the celebrities of the day encouraging kids to read.Currently RIF is doing an. Fly With US.

Raising Awareness for Your Cause – Nonprofit Blog Carnival

Kivi's Nonprofit Communications Blog

Using brochures, posters, and a short video, this campaign aimed to inspire candid conversation between college-aged kids and their parents regarding family medical history.

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5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Pull together a few eye-catching flyers, posters, and handouts that your participants can download directly from the toolkit. Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

That is exactly what the posters want you to do.

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Kony 2012 Part 2—Back to Build Credibility

Getting Attention

Invisible Children’s (IC) Kony 2012 is the poster child of nonprofit video storytelling. It got attention (50 million YouTube views in the first week of release) and generated some level of understanding of the atrocities of Joseph Kony, the Ugandan rebel leader, and his LRA army.

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What Honey Boo-Boo Taught Me about Fundraising

Fundraising 123

What color did Honey Boo Boo choose for her lemonade stand poster? In a recent episode of TLC's "Here Comes Honey Boo Boo" (oh yes, we went there ), Honey Boo Boo* (real name: Alana) decides the family should create a lemonade stand to raise money for an upcoming beauty pageant. You might be surprised, but this popular pageant princess can actually teach nonprofits a few things about fundraising – no lemons required. Have Personality.

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Remember those posters in your high school hallway that said, “SEX! Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies.

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Stop filling space!

iMarketSmart

Don’t be over-anxious to fill up your “dead” space in your letters, brochures, posters, ads, websites, emails or other communication devices. This ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful.

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Is there any real future for QR Codes in fundraising?

Giving in a Digital World

In short they are the little square maze-like icons that you may see on press ads, posters, or product packaging that smartphone users who have downloded a relevant App can use to open a related webpage simply by snapping a photo of the code.

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QR Codes: The Future of Fundraising?

Fundraising Coach

Some people are embedding these codes in their posters. Joe Waters , Director of Cause Marketing for Boston Medical Center, showed such a poster in a post on cause marketing during Halloween. See the QR code in his poster? Someone walking down the street comes to the poster.

You’re the Entrepreneur Cost-Saving Part Two

Wild Woman Fundraising

Can you use a cheaper paper to print your posters or invitations? So in your small development office you’re running an event, but suddenly you need a poster, a banner, a postcard, or an invitation. Is the boss going to approve you going to a graphic designer, getting a quote, showing the mockups to her, and then paying someone $1K to $10K to create a poster for you? You need the poster NOW, not in a week or two, and you have no budget for this.

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12 digital fundraising trends for 2012 #3 Augmented Reality

Giving in a Digital World

campaign when you view the poster through an iOS or Android device running the Blippar App , the image ‘leaps-out’ at you in a simple 3D form and you see, overlaid on the poster, buttons that you can use to interact with the ad. To give you an idea of the resulting experience, you can see the original poster (left) and the ‘augmented’ poster (right) below (as viewed on my iPhone using the Blippar App).

What I Wish I Knew When I Started

Getting Attention

That when you read an email or letter, or scanned a website or poster, you responded immediately and strongly to the words that you connected with, and not at all to those that didn’t. Even before you ever imagined you’d be a nonprofit marketer or fundraiser, I bet you knew it was all about the words, a.k.a. the messages.

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Multi-channel marketing and planned giving

iMarketSmart

No posters at events. Today Seth Godin writes , “Repetition increases the chance that you get heard.”

Are you afraid and unquestioningly obedient?

Wild Woman Fundraising

Havel, who would later become the first president of the Czech Republic, in the essay writes a reflection on the mind of a greengrocer who, as instructed, puts up a poster “among the onions and carrots” that reads: “Workers of the World Unite!” The poster is displayed partly out of habit, partly because everyone else does it, and partly out of fear of the consequences for not following the rules. Or do you live within your truth?

KONY2012: Judged by their funders?

Wild Woman Fundraising

Sure, they give out posters, wristbands, etc to help raise awareness of the cause. They give out PDFs so people can make their own posters too, if they want to. KONY2012. Everyone’s talking about KONY2012.

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These Are the Good Old Days

Cause Related Marketing

I was driving to the mall the other day and noticed a large poster for Susan G. Komen Breast Cancer Foundation in the window of Payless Shoe Source, which sells pink ribbon brooches, wristbands and charms to benefit Komen.Later when I was online checking my email I got a notice from Overstock.com listing a number of pink items for sale supporting The Breast Cancer Research Foundation.I got home. Komen Sanyo Payless Shoe Source

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Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Once we brought the personas to life, they were featured in print materials—including a deck of cards, posters, and a flip book—designed to keep Make-A-Wish’s audience top of mind for its communications team. .

5 Apps I Use for Cause Marketing

Selfish Giving

PicPosterous is the app I use to export pictures to my Posterous blog. But I use it even more now because Posterous is my default image service on Tweetie.

7 Google+ Pro Tips for Nonprofits

Fundraising 123

Be sure to post photos of your mission in action, videos from your latest fundraising event and other images such as your latest campaign poster or advertisement to draw in more supporters and increase the odds your content will be shared. So you've got your nonprofit Google+ page up and running. now what? Take advantage of the unique features of this social platform to connect with your supporters, encourage community advocacy and add interactivity to your outreach.

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From Awareness to Action: Using Pledges and Triggers to Make It StickK

SocialButterfly

A poster ad that asked me to “ pledge to be car free on Car Free Day September 22. &# Let’s walk through this: Moving Through the Stages of Change. Have you ever forgotten to do something? You’re not alone.

Augmented reality—Search moves from text to objects

ImpactMax

Or how Nike is providing exclusive video from their posters. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects.

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

It’s not just a matter of including a rainbow sticker on your next poster,” Janeen explained. Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications.

Research Can Tell You Which Words to Use

Kivi's Nonprofit Communications Blog

With this insight, we have pursued a wide mixture of media types to place our advertisements for the spay/neuter clinic we launched in February: Facebook, Google, newspaper, radio, posters, etc. See the five posters here.

#SocialNetworks: Kony 2012 Covered The Night. Did It Jump The Shark?

Non Profit Marketing 360

The kids who wasted their $30 (but not a fun evening with friends hanging up a few posters) might be the only notable losers thus far, but what about those Ugandans who would actually benefit from serious collaboration on serious problems? Youth cover some of the evening.

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