INDUSTRY INSIGHTS YOUR PEERS ARE READING
What follows is the text of my speech about nonprofit positioning in a time of great need. We’re going to talk about the marketing principle called positioning and we’ll do another exercise related to it. What does ‘positioning’ mean in the context of marketing? MORE
Negativity works well if you want to scare people into opposition or inaction - but it’s not great for effecting positive change. Here’s a lovely example of positivity. MORE
social communications visuals text words quotes pictures typefaces positioning Small nonprofitLast week was a post on some new tools for presentations and it included the idea of using sketchnotes rather than text notes to present ideas. The idea intrigued me, so I bought the book about creating SketchNotes by one of the best known proponents, Mike Rohde. Called the SketchNote Handbook, it argues for presenting information via text augmented with visuals. I'm reading through it and will. MORE
The Agents of Change Summit’s vision is to establish the field of behavior change marketing as a catalyst for positive social change. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! MORE
Think about it … we’d all rather hang around positive — versus negative — people. Negative or Positive Frame — from ConnectedNonprofit. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?! MORE
Mention that expertise in a cover letter or during an interview only if it’s a core part of that position. Describe your positions on your resume in terms of what you accomplished , not what your assignment was. Welcome to our newest guest blogger, Valerie Lambert. MORE
Blackbaud has just released its latest Index of Charitable Giving , showing 11.3% growth for the three months ending May 2011 over the same period last year. This is 50% higher growth than any period during the past year. The overall Blackbaud Index is based on actual results from 1,383 US organizations, compiled and refreshed monthly on a rolling three month basis. MORE
While peer identification may lead to mindless conformity, it can also be a positive force for good, says Rosenberg. If we’re promoting a cause, we absolutely, positively must remember the power of peers. Encouraging positive action as a reaction to someone else taking a positive action (reciprocity). I recently listened to Pultizer-Prize winning Tina Rosenberg of the New York Times speak about her new book, Join the Club. MORE
Grant writing, as a process, can help a nonprofit: understand, in real world terms, what grant donors (and logically, also other types of donors) hope to achieve in the community, by donating; can help a nonprofit get its program designed, budgeted, and further planned (and hopefully implemented); and grant writing can help get the organization's leadership providing or at least considering key organizational operations, reporting, and goals. MORE
During his tenure at Coke, he introduced the 'Coke Side of Life' global marketing platform : We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color. You cannot change people's behavior unless you have a positive view of the future. MORE
I remember how difficult it was to talk about the arts in a positive manner. -. I still remember when Mr. Dower placed a group of artists (and a few bloggers like me) in a room and asked this question: "What's working?" " He meant in a specific context ("what's working in the realm of diversity and theatre") and there were some specific responses. but what I remember most was the tone of the conversation. MORE
They include positives and negatives. In a good relationship, the positives outweigh the negatives. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.). MORE
Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day. MORE
There is a certain level of familiarity and context-awareness required to make the action of giving a positive experience. Asking for money is historically a social thing. Nonprofits know this well and are especially adept at it. Marketing MORE
Within the article he posits a new form of nonprofit, the participation nonprofit. Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don''t know. Shareholders would. co-opts NGO nontraditional participation shareholders shares small nonprofits MORE
This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all. Behold: They are making their symbol illegal for anyone else to use, You can only link to their site if you have nice things to say. MORE
How can you motivate others? In three words: Strengths based management. What are your strengths? This post should help you. Here’s how it works. People naturally tend to want their autonomy, to want self-direction in their tasks, and to want to use their areas of greatest strength at work. This is based on surveys of over 2 million people done by Gallup in their book, “Now, Discover Your Strengths.&#. MORE
Positive Education Program Cleveland’s. Positive Education Program is a unique organization, originally created as a consultant to area school districts to help them serve their most challenging students. MORE
Ever since we started hiring for four positions at once, I’ve been asking a lot of candidates this question. if you’re reading this, checkout our current open positions!) “What does leadership mean to you?” Well, I think it means not being afraid to roll up your sleeves every once in a while and doing … Continue reading "The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”". The post The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?” MORE
Today you might have read this 5 star review of my new book from Joanne Fritz at Nonprofit.About.com. MORE
A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization? MORE
There’s something attractive about being positive. I’ve found in my experience as a fundraiser that the more positive I am about my organization, my work, and life in general, the more effective I am. Being positive requires me to watch my words and my thoughts. The Agents of Good Blog posted yesterday about bloggers who focus on the positive and yours truly was listed as one of the bloggers. MORE
Stay tuned for core staff training coming soon. · OPEN POSITIONS – Don’t forget to share these two open finance positions with your networks. MORE
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page). MORE
But back to taglines… If you’re not satisfied with your tagline, consider sending it through a quick positioning refresh to make sure it truly captures your spirit. Welcome to guest blogger Allison Van Diest. MORE
The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either. MORE
Managing Positivity people. Their enthusiasm is contagious, and they can’t deal with cynics, so keep them around basically positive people who just need a spark. Positivity. Thanks for reading this series on how to manage and motivate others by discovering their strengths and helping them find tasks that they can excel in! MORE
Fostering Positive Volunteer-Staff Relations. Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot. When she''s not writing, but she spends most of her time running races to support local nonprofit organizations in Boise, ID. MORE
Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. MORE
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” MORE
I’d like to push that concept a step further and talk about positive deviance. He called it “positive deviance,&# and it had a huge role in improving childhood health in Vietnam. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord. MORE
PG: After my position with University of British Columbia, I decided to back into fundraising and became the Director of Development and Major Gifts. Keeping in touch with people rather than having to fill a specific position. Listen to this interview here: Hey and welcome everyone! MORE
“How to Position Your Nonprofit. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources. MORE
Save the Children has made getting an error a positive experience with this humorous, adorable and on-brand message that appears when you attempt to access a page that doesn't exist. Effective nonprofit websites help a visitor better understand your organization and inspire supporters to act. MORE
In this 9 minute video, you’ll learn: –How to answer the “Why did you leave your last position?” Here’s how to figure out what questions they will ask you in the fundraising job interview. And how to answer tricky questions! MORE
Donors’ continued financial support relies on their ongoing positive feelings toward your organization, and for many online donors, the majority of this relationship is built entirely through email. For most nonprofits, email is the backbone of their digital fundraising program. MORE
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” MORE
It’s so important for us as fundraisers to stay positive right now. I’d much rather focus on the positive. I find myself purposely ignoring the news because I don’t want to fill my mind with the negativity. In John Frank’s newsletter this month he says. I believe we are in danger of losing credibility with our donors during these times of negative media on every issue of life. MORE
This time, I’m asking about how you are using your communications to position your nonprofit in different ways. Nonprofits can use their communications to position their organizations in many different ways. If you had to pick one goal for how you hope to position your nonprofit with your communications, which would it be? For example, are you trying to position your nonprofit as a helpful friend, or an influential thinker, or an innovative changemaker? MORE
This year's theme is "design for positive change". NAU's description of this concept is, " Through the lens of the 2010 G4C we seek to draw attention to those who are using design to instigate positive change; provide creative, compelling, effective, and replicable solutions to the world's most pressing challenges; and challenge assumptions about the way even the most basic things are done." Design as a tool for positive change applies to many sectors. MORE
Question Rant 1-800-959-2250 CRA false positive fraud identity theft scam SINLast week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. MORE
Tags: Branding and Messages Taglines branding messaging nonprofit marketing nonprofit tagline awards nonprofit tagline report positioning MORE
P.S. EveryAction is hiring immediately across functions for 25 positions! I have great news to share. Many of you know that 2018 has already been a landmark year for EveryAction, our team, and our clients. MORE
Positioning Related Topics Getting Attention
FEBRUARY 17, 2016
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page).
The Agitator
SEPTEMBER 15, 2013
Think about it … we’d all rather hang around positive — versus negative — people. Negative or Positive Frame — from ConnectedNonprofit. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?!
Wild Woman Fundraising
MARCH 4, 2015
PG: After my position with University of British Columbia, I decided to back into fundraising and became the Director of Development and Major Gifts. Keeping in touch with people rather than having to fill a specific position. Listen to this interview here: Hey and welcome everyone!
Get Fully Funded
MARCH 18, 2010
There’s something attractive about being positive. I’ve found in my experience as a fundraiser that the more positive I am about my organization, my work, and life in general, the more effective I am. Being positive requires me to watch my words and my thoughts. The Agents of Good Blog posted yesterday about bloggers who focus on the positive and yours truly was listed as one of the bloggers.
Cause Related Marketing
OCTOBER 7, 2011
What follows is the text of my speech about nonprofit positioning in a time of great need. We’re going to talk about the marketing principle called positioning and we’ll do another exercise related to it. What does ‘positioning’ mean in the context of marketing?
iMarketSmart
OCTOBER 28, 2016
The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either.
Kivi's Nonprofit Communications Blog
JUNE 25, 2012
This time, I’m asking about how you are using your communications to position your nonprofit in different ways. Nonprofits can use their communications to position their organizations in many different ways. If you had to pick one goal for how you hope to position your nonprofit with your communications, which would it be? For example, are you trying to position your nonprofit as a helpful friend, or an influential thinker, or an innovative changemaker?
Get Fully Funded
APRIL 17, 2009
It’s so important for us as fundraisers to stay positive right now. I’d much rather focus on the positive. I find myself purposely ignoring the news because I don’t want to fill my mind with the negativity. In John Frank’s newsletter this month he says. I believe we are in danger of losing credibility with our donors during these times of negative media on every issue of life.
Kivi's Nonprofit Communications Blog
JANUARY 14, 2009
“How to Position Your Nonprofit. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources.
Getting Attention
AUGUST 4, 2011
Mention that expertise in a cover letter or during an interview only if it’s a core part of that position. Describe your positions on your resume in terms of what you accomplished , not what your assignment was. Welcome to our newest guest blogger, Valerie Lambert.
The Agitator
JULY 19, 2011
Blackbaud has just released its latest Index of Charitable Giving , showing 11.3% growth for the three months ending May 2011 over the same period last year. This is 50% higher growth than any period during the past year. The overall Blackbaud Index is based on actual results from 1,383 US organizations, compiled and refreshed monthly on a rolling three month basis.
Fundraising Coach
DECEMBER 23, 2013
Fostering Positive Volunteer-Staff Relations. Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot. When she''s not writing, but she spends most of her time running races to support local nonprofit organizations in Boise, ID.
Selfish Giving
JANUARY 16, 2018
Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference.
Nonprofit Marketing Blog
MAY 10, 2011
Negativity works well if you want to scare people into opposition or inaction - but it’s not great for effecting positive change. Here’s a lovely example of positivity.
Public Sector Marketing 2.0
JULY 21, 2015
Question Rant 1-800-959-2250 CRA false positive fraud identity theft scam SINLast week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault.
Seeking Grant Money Today
MAY 12, 2010
This year's theme is "design for positive change". NAU's description of this concept is, " Through the lens of the 2010 G4C we seek to draw attention to those who are using design to instigate positive change; provide creative, compelling, effective, and replicable solutions to the world's most pressing challenges; and challenge assumptions about the way even the most basic things are done." Design as a tool for positive change applies to many sectors.
Mission Paradox Blog
FEBRUARY 15, 2011
I remember how difficult it was to talk about the arts in a positive manner. -. I still remember when Mr. Dower placed a group of artists (and a few bloggers like me) in a room and asked this question: "What's working?" " He meant in a specific context ("what's working in the realm of diversity and theatre") and there were some specific responses. but what I remember most was the tone of the conversation.
Nonprofit Marketing Blog
SEPTEMBER 13, 2011
While peer identification may lead to mindless conformity, it can also be a positive force for good, says Rosenberg. If we’re promoting a cause, we absolutely, positively must remember the power of peers. Encouraging positive action as a reaction to someone else taking a positive action (reciprocity). I recently listened to Pultizer-Prize winning Tina Rosenberg of the New York Times speak about her new book, Join the Club.
SocialButterfly
OCTOBER 2, 2011
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.”
SocialButterfly
OCTOBER 2, 2011
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.”
Donor Power Blog
MARCH 20, 2009
They include positives and negatives. In a good relationship, the positives outweigh the negatives. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.).
Wild Woman Fundraising
JULY 19, 2012
This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all. Behold: They are making their symbol illegal for anyone else to use, You can only link to their site if you have nice things to say.
Social Media Bird Brain
APRIL 3, 2013
social communications visuals text words quotes pictures typefaces positioning Small nonprofitLast week was a post on some new tools for presentations and it included the idea of using sketchnotes rather than text notes to present ideas. The idea intrigued me, so I bought the book about creating SketchNotes by one of the best known proponents, Mike Rohde. Called the SketchNote Handbook, it argues for presenting information via text augmented with visuals. I'm reading through it and will.
Wild Woman Fundraising
SEPTEMBER 19, 2013
Today you might have read this 5 star review of my new book from Joanne Fritz at Nonprofit.About.com.
Cause Related Marketing
APRIL 1, 2009
Nonprofit Marketing Blog
MARCH 3, 2010
I’d like to push that concept a step further and talk about positive deviance. He called it “positive deviance,&# and it had a huge role in improving childhood health in Vietnam. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord.
Seeking Grant Money Today
APRIL 19, 2010
Grant writing, as a process, can help a nonprofit: understand, in real world terms, what grant donors (and logically, also other types of donors) hope to achieve in the community, by donating; can help a nonprofit get its program designed, budgeted, and further planned (and hopefully implemented); and grant writing can help get the organization's leadership providing or at least considering key organizational operations, reporting, and goals.
Getting Attention
JULY 21, 2010
But back to taglines… If you’re not satisfied with your tagline, consider sending it through a quick positioning refresh to make sure it truly captures your spirit. Welcome to guest blogger Allison Van Diest.
Getting Attention
SEPTEMBER 13, 2010
Tags: Branding and Messages Taglines branding messaging nonprofit marketing nonprofit tagline awards nonprofit tagline report positioning
Wild Woman Fundraising
AUGUST 12, 2010
Managing Positivity people. Their enthusiasm is contagious, and they can’t deal with cynics, so keep them around basically positive people who just need a spark. Positivity. Thanks for reading this series on how to manage and motivate others by discovering their strengths and helping them find tasks that they can excel in!
Wild Woman Fundraising
AUGUST 6, 2010
How can you motivate others? In three words: Strengths based management. What are your strengths? This post should help you. Here’s how it works. People naturally tend to want their autonomy, to want self-direction in their tasks, and to want to use their areas of greatest strength at work. This is based on surveys of over 2 million people done by Gallup in their book, “Now, Discover Your Strengths.&#.
Social Marketing and Social Change
JUNE 29, 2009
During his tenure at Coke, he introduced the 'Coke Side of Life' global marketing platform : We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color. You cannot change people's behavior unless you have a positive view of the future.
EveryAction
APRIL 29, 2015
Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day.
Kivi's Nonprofit Communications Blog
MAY 13, 2019
A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization?
Fundraising Report Card
DECEMBER 4, 2018
Ever since we started hiring for four positions at once, I’ve been asking a lot of candidates this question. if you’re reading this, checkout our current open positions!) “What does leadership mean to you?” Well, I think it means not being afraid to roll up your sleeves every once in a while and doing … Continue reading "The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”". The post The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”
Wild Woman Fundraising
JUNE 3, 2019
In this 9 minute video, you’ll learn: –How to answer the “Why did you leave your last position?” Here’s how to figure out what questions they will ask you in the fundraising job interview. And how to answer tricky questions!
Kivi's Nonprofit Communications Blog
APRIL 29, 2019
Stay tuned for core staff training coming soon. · OPEN POSITIONS – Don’t forget to share these two open finance positions with your networks.
EveryAction
NOVEMBER 15, 2018
Donors’ continued financial support relies on their ongoing positive feelings toward your organization, and for many online donors, the majority of this relationship is built entirely through email. For most nonprofits, email is the backbone of their digital fundraising program.
CrowdRise
JANUARY 23, 2018
There is a certain level of familiarity and context-awareness required to make the action of giving a positive experience. Asking for money is historically a social thing. Nonprofits know this well and are especially adept at it. Marketing
Social Media Bird Brain
JULY 24, 2014
Within the article he posits a new form of nonprofit, the participation nonprofit. Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don''t know. Shareholders would. co-opts NGO nontraditional participation shareholders shares small nonprofits
EveryAction
NOVEMBER 27, 2018
The Agents of Change Summit’s vision is to establish the field of behavior change marketing as a catalyst for positive social change. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar!
EveryAction
AUGUST 21, 2018
P.S. EveryAction is hiring immediately across functions for 25 positions! I have great news to share. Many of you know that 2018 has already been a landmark year for EveryAction, our team, and our clients.
EveryAction
MAY 16, 2018
Positive Education Program Cleveland’s. Positive Education Program is a unique organization, originally created as a consultant to area school districts to help them serve their most challenging students.
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