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We had a live Q&A with our All-Access Pass Holders last Friday, and it filled my heart to hear all of the positive stories being shared and all of the encouragement being given to those who were struggling. You have probably seen this already, but I don’t think it can be said enough: "You are not working from home; you are at your home during a crisis trying to work." " I've heard this twice today. I think it's an important distinction worth emphasising. MORE
Watch the replay as the Nonprofit Social Media Nerds we talk with Dana Bakich of Positive Equation , to breakdown the proven steps and resources needed to grow social media channels with engaged followers ready to become volunteers, donors, and customers. Dana Bakich is the CEO and Founder of Positive Equation, a social media consultancy focused on helping nonprofits and purpose-driven businesses amplify their stories through their digital and social channels. MORE
What follows is the text of my speech about nonprofit positioning in a time of great need. We’re going to talk about the marketing principle called positioning and we’ll do another exercise related to it. I believe that the charities that will thrive in the future will not only be the best performers, but those that can best explain their points of distinction and position themselves best in the minds of their constituencies against their competitors. MORE
At the request of a reader, we listed a ton of negatives and only two positives. We’ve been discussing whether contributor incentives (fundraising premiums) are worth the hassle. Then I suggested most negatives are rather softly-based on personal opinion, while … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Public Radio MORE
Negativity works well if you want to scare people into opposition or inaction - but it’s not great for effecting positive change. Here’s a lovely example of positivity. So many public service announcements and nonprofit ads feature doom and gloom, negative messaging and fear. And lots of statistics. I believe these aren’t the most motivating of choices. People tune out things that make them uncomfortable or confused. MORE
social communications visuals text words quotes pictures typefaces positioning Small nonprofitLast week was a post on some new tools for presentations and it included the idea of using sketchnotes rather than text notes to present ideas. The idea intrigued me, so I bought the book about creating SketchNotes by one of the best known proponents, Mike Rohde. Called the SketchNote Handbook, it argues for presenting information via text augmented with visuals. I'm reading through it and will. MORE
Think about it … we’d all rather hang around positive — versus negative — people. Negative or Positive Frame — from ConnectedNonprofit. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?! MORE
At the request of a reader, we listed a ton of negatives and only two positives. We’ve been discussing whether contributor incentives (fundraising premiums) are worth the hassle. Then I suggested most negatives are rather softly-based on personal opinion, while … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Public Radio MORE
Mention that expertise in a cover letter or during an interview only if it’s a core part of that position. Describe your positions on your resume in terms of what you accomplished , not what your assignment was. Welcome to our newest guest blogger, Valerie Lambert. Valerie is an award-winning fundraiser, specializing in Annual Giving, with several articles published on her successful methodologies. MORE
Blackbaud has just released its latest Index of Charitable Giving , showing 11.3% growth for the three months ending May 2011 over the same period last year. This is 50% higher growth than any period during the past year. The overall Blackbaud Index is based on actual results from 1,383 US organizations, compiled and refreshed monthly on a rolling three month basis. MORE
While peer identification may lead to mindless conformity, it can also be a positive force for good, says Rosenberg. If we’re promoting a cause, we absolutely, positively must remember the power of peers. Encouraging positive action as a reaction to someone else taking a positive action (reciprocity). I recently listened to Pultizer-Prize winning Tina Rosenberg of the New York Times speak about her new book, Join the Club. MORE
Grant writing, as a process, can help a nonprofit: understand, in real world terms, what grant donors (and logically, also other types of donors) hope to achieve in the community, by donating; can help a nonprofit get its program designed, budgeted, and further planned (and hopefully implemented); and grant writing can help get the organization's leadership providing or at least considering key organizational operations, reporting, and goals. MORE
During his tenure at Coke, he introduced the 'Coke Side of Life' global marketing platform : We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color. You cannot change people's behavior unless you have a positive view of the future. MORE
I remember how difficult it was to talk about the arts in a positive manner. -. I still remember when Mr. Dower placed a group of artists (and a few bloggers like me) in a room and asked this question: "What's working?" " He meant in a specific context ("what's working in the realm of diversity and theatre") and there were some specific responses. but what I remember most was the tone of the conversation. MORE
They include positives and negatives. In a good relationship, the positives outweigh the negatives. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.). Most people would say this is a superb piece of marketing for Trader Joe's; it's memorable, endearing, and communicates the spirit of the place. Most people would also agree that no ad agency or marketing department would ever create it. MORE
Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day. nonprofit playlist MORE
It may be coupled by exhaustion, anger, frustration, and numbness – sometimes all in the same hour – but there is positivity. I was lucky enough to have spent 2 days as the MC and host for the amazing virtual conference Cause Camp 2020! MORE
There is a certain level of familiarity and context-awareness required to make the action of giving a positive experience. Asking for money is historically a social thing. Nonprofits know this well and are especially adept at it. Marketing MORE
Within the article he posits a new form of nonprofit, the participation nonprofit. Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don''t know. Shareholders would. co-opts NGO nontraditional participation shareholders shares small nonprofits MORE
positive awareness ?for With most of your items procured, an item catalog set up, and logistics coming together, you’re in a good position to begin actively promoting your online auction to supporters. . Guest post by Joshua Meyer, Director of Marketing for OneCause. MORE
Ever since we started hiring for four positions at once, I’ve been asking a lot of candidates this question. if you’re reading this, checkout our current open positions!) “What does leadership mean to you?” Well, I think it means not being afraid to roll up your sleeves every once in a while and doing … Continue reading "The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”". The post The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?” MORE
If you want to get visitors to stay on your website and understand your message, you’ll need to ensure you offer them a positive user experience, consistently update your content, and call your visitors to action. It’s not to late to check out my newest online course! MORE
Perhaps you’re not in a position to move away from Facebook entirely - but there are ways to reduce your organization’s dependence on it. The post Nonprofits: It’s Time to Think Twice About Facebook appeared first on Mission Minded. Blog Digital Email Campaigns Nonprofit Communications Social Media MORE
There’s something attractive about being positive. I’ve found in my experience as a fundraiser that the more positive I am about my organization, my work, and life in general, the more effective I am. Being positive requires me to watch my words and my thoughts. The Agents of Good Blog posted yesterday about bloggers who focus on the positive and yours truly was listed as one of the bloggers. MORE
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page). Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to the content they want. MORE
But back to taglines… If you’re not satisfied with your tagline, consider sending it through a quick positioning refresh to make sure it truly captures your spirit. As a reminder, a strong positioning statement answers these questions: Who (what group) does your organization serve? Tags: Awards Taglines Allison Van Diest Blackbaud message development nonprofit branding nonprofit tagline awards positioning Welcome to guest blogger Allison Van Diest. MORE
The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either. Instead, a private companies have learned that only a person who is suited for each of those roles should handle them— separately. The same applies for fundraisers. MORE
Fostering Positive Volunteer-Staff Relations. Sadly, we don’t live in that perfect world, and people serving an organization often need a little love and support to have a positive experience—even more to feel like they are in an environment where cooperating with others is not only the best option, but the only option. Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot. MORE
Nonprofit boards and executives face greater competition for resources, for volunteers and for market position. The burdens of nonprofit stewardship became heavier during this era of financial austerity. Revenue streams are threatened. Demand for service is increasing. Just as happens … Continue reading → ACTION: Interacting with Products & Vendors CONTEXT: Tricks, Tips & Taboos MORE
Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. On the show, Megan, Kathleen and I discuss: Kathleen Janus, Author. You’ve written a book called Social Startup Success - can you tell us what the book’s about and what compelled you to write it? You interviewed a huge numbers of nonprofits. MORE
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” The students who had been reviewing their Facebook profile gave more positive feedback than the others. Knowing and understanding the positive impact technology can have as well as its potentially harmful effects is a part of digital literacy. MORE
Boarding schools are in a unique position to offer 2021 solutions to 2020 problems and your school’s brand strategy should reflect that loud and clear. MORE
I’d like to push that concept a step further and talk about positive deviance. He called it “positive deviance,&# and it had a huge role in improving childhood health in Vietnam. He could have stayed in Vietnam for twenty years, writing position papers on the malnutrition problem. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord. He spoke of the importance of focusing on peaks not valleys. MORE
“How to Position Your Nonprofit. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources. Second, I’m offering a live webinar on How to Position Your Nonprofit as an Expert Source on Thursday, January 22 at Noon Eastern (9:00 a.m. Be the One They Call. MORE
Save the Children has made getting an error a positive experience with this humorous, adorable and on-brand message that appears when you attempt to access a page that doesn't exist. You'll increase the likelihood that they will continue using your site and you'll leave a positive impression that will last. . . Effective nonprofit websites help a visitor better understand your organization and inspire supporters to act. MORE
Tags: Corporate Social Responsibility Jobs Cause Marketing Jobs. MORE
Each commercial then shifts gears and moves into a more positive tone, usually mentioning the fact that we are all in this together and encouraging us that the proverbial light at the end of the tunnel will soon be visible. Yet I’m also seeing folks criticizing these brands right now for not taking the opportunity to stand out with unique positioning, instead, opting for a predictable message, and unimaginative ad. MORE
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” The students who had been reviewing their Facebook profile gave more positive feedback than the others. Knowing and understanding the positive impact technology can have as well as its potentially harmful effects is a part of digital literacy. MORE
It’s so important for us as fundraisers to stay positive right now. I’d much rather focus on the positive. I find myself purposely ignoring the news because I don’t want to fill my mind with the negativity. In John Frank’s newsletter this month he says. I believe we are in danger of losing credibility with our donors during these times of negative media on every issue of life. MORE
This time, I’m asking about how you are using your communications to position your nonprofit in different ways. Nonprofits can use their communications to position their organizations in many different ways. If you had to pick one goal for how you hope to position your nonprofit with your communications, which would it be? For example, are you trying to position your nonprofit as a helpful friend, or an influential thinker, or an innovative changemaker? MORE
This year's theme is "design for positive change". NAU's description of this concept is, " Through the lens of the 2010 G4C we seek to draw attention to those who are using design to instigate positive change; provide creative, compelling, effective, and replicable solutions to the world's most pressing challenges; and challenge assumptions about the way even the most basic things are done." Design as a tool for positive change applies to many sectors. MORE
Question Rant 1-800-959-2250 CRA false positive fraud identity theft scam SINLast week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. Luckily it was a false alarm, however determining so with full confidence proved to be quite the challenge. Chain of events: 9:30pm –>I receive a voicemail message from someone claiming to be from the Canada Revenue Agency (CRA) Collections Office. MORE
Tags: Branding and Messages Taglines branding messaging nonprofit marketing nonprofit tagline awards nonprofit tagline report positioning MORE
While we see the additional planning and collaboration as a positive overall, on this question, we saw some bad news. In the survey for the upcoming 2021 Nonprofit Communications Trends Report, we asked three questions about the impact of the pandemic on your communications work. MORE
Positioning Related Topics Getting Attention
FEBRUARY 17, 2016
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page). Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to the content they want.
Get Fully Funded
MARCH 18, 2010
There’s something attractive about being positive. I’ve found in my experience as a fundraiser that the more positive I am about my organization, my work, and life in general, the more effective I am. Being positive requires me to watch my words and my thoughts. The Agents of Good Blog posted yesterday about bloggers who focus on the positive and yours truly was listed as one of the bloggers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
iMarketSmart
OCTOBER 28, 2016
The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either. Instead, a private companies have learned that only a person who is suited for each of those roles should handle them— separately. The same applies for fundraisers.
Cause Related Marketing
OCTOBER 7, 2011
What follows is the text of my speech about nonprofit positioning in a time of great need. We’re going to talk about the marketing principle called positioning and we’ll do another exercise related to it. I believe that the charities that will thrive in the future will not only be the best performers, but those that can best explain their points of distinction and position themselves best in the minds of their constituencies against their competitors.
The Agitator
SEPTEMBER 15, 2013
Think about it … we’d all rather hang around positive — versus negative — people. Negative or Positive Frame — from ConnectedNonprofit. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?!
Get Fully Funded
APRIL 17, 2009
It’s so important for us as fundraisers to stay positive right now. I’d much rather focus on the positive. I find myself purposely ignoring the news because I don’t want to fill my mind with the negativity. In John Frank’s newsletter this month he says. I believe we are in danger of losing credibility with our donors during these times of negative media on every issue of life.
Getting Attention
AUGUST 4, 2011
Mention that expertise in a cover letter or during an interview only if it’s a core part of that position. Describe your positions on your resume in terms of what you accomplished , not what your assignment was. Welcome to our newest guest blogger, Valerie Lambert. Valerie is an award-winning fundraiser, specializing in Annual Giving, with several articles published on her successful methodologies.
Fundraising 123
APRIL 25, 2012
Save the Children has made getting an error a positive experience with this humorous, adorable and on-brand message that appears when you attempt to access a page that doesn't exist. You'll increase the likelihood that they will continue using your site and you'll leave a positive impression that will last. . . Effective nonprofit websites help a visitor better understand your organization and inspire supporters to act.
Fundraising Coach
DECEMBER 23, 2013
Fostering Positive Volunteer-Staff Relations. Sadly, we don’t live in that perfect world, and people serving an organization often need a little love and support to have a positive experience—even more to feel like they are in an environment where cooperating with others is not only the best option, but the only option. Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot.
The Agitator
JULY 19, 2011
Blackbaud has just released its latest Index of Charitable Giving , showing 11.3% growth for the three months ending May 2011 over the same period last year. This is 50% higher growth than any period during the past year. The overall Blackbaud Index is based on actual results from 1,383 US organizations, compiled and refreshed monthly on a rolling three month basis.
Kivi's Nonprofit Communications Blog
JANUARY 14, 2009
“How to Position Your Nonprofit. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources. Second, I’m offering a live webinar on How to Position Your Nonprofit as an Expert Source on Thursday, January 22 at Noon Eastern (9:00 a.m. Be the One They Call.
Selfish Giving
JANUARY 16, 2018
Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. On the show, Megan, Kathleen and I discuss: Kathleen Janus, Author. You’ve written a book called Social Startup Success - can you tell us what the book’s about and what compelled you to write it? You interviewed a huge numbers of nonprofits.
Mission Paradox Blog
FEBRUARY 15, 2011
I remember how difficult it was to talk about the arts in a positive manner. -. I still remember when Mr. Dower placed a group of artists (and a few bloggers like me) in a room and asked this question: "What's working?" " He meant in a specific context ("what's working in the realm of diversity and theatre") and there were some specific responses. but what I remember most was the tone of the conversation.
Nonprofit Marketing Blog
MAY 10, 2011
Negativity works well if you want to scare people into opposition or inaction - but it’s not great for effecting positive change. Here’s a lovely example of positivity. So many public service announcements and nonprofit ads feature doom and gloom, negative messaging and fear. And lots of statistics. I believe these aren’t the most motivating of choices. People tune out things that make them uncomfortable or confused.
Nonprofit Marketing Blog
SEPTEMBER 13, 2011
While peer identification may lead to mindless conformity, it can also be a positive force for good, says Rosenberg. If we’re promoting a cause, we absolutely, positively must remember the power of peers. Encouraging positive action as a reaction to someone else taking a positive action (reciprocity). I recently listened to Pultizer-Prize winning Tina Rosenberg of the New York Times speak about her new book, Join the Club.
Seeking Grant Money Today
MAY 12, 2010
This year's theme is "design for positive change". NAU's description of this concept is, " Through the lens of the 2010 G4C we seek to draw attention to those who are using design to instigate positive change; provide creative, compelling, effective, and replicable solutions to the world's most pressing challenges; and challenge assumptions about the way even the most basic things are done." Design as a tool for positive change applies to many sectors.
Public Sector Marketing 2.0
JULY 21, 2015
Question Rant 1-800-959-2250 CRA false positive fraud identity theft scam SINLast week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. Luckily it was a false alarm, however determining so with full confidence proved to be quite the challenge. Chain of events: 9:30pm –>I receive a voicemail message from someone claiming to be from the Canada Revenue Agency (CRA) Collections Office.
Social Media Bird Brain
APRIL 3, 2013
social communications visuals text words quotes pictures typefaces positioning Small nonprofitLast week was a post on some new tools for presentations and it included the idea of using sketchnotes rather than text notes to present ideas. The idea intrigued me, so I bought the book about creating SketchNotes by one of the best known proponents, Mike Rohde. Called the SketchNote Handbook, it argues for presenting information via text augmented with visuals. I'm reading through it and will.
Donor Power Blog
MARCH 20, 2009
They include positives and negatives. In a good relationship, the positives outweigh the negatives. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.). Most people would say this is a superb piece of marketing for Trader Joe's; it's memorable, endearing, and communicates the spirit of the place. Most people would also agree that no ad agency or marketing department would ever create it.
SocialButterfly
OCTOBER 2, 2011
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” The students who had been reviewing their Facebook profile gave more positive feedback than the others. Knowing and understanding the positive impact technology can have as well as its potentially harmful effects is a part of digital literacy.
SocialButterfly
OCTOBER 2, 2011
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” The students who had been reviewing their Facebook profile gave more positive feedback than the others. Knowing and understanding the positive impact technology can have as well as its potentially harmful effects is a part of digital literacy.
Cause Related Marketing
APRIL 1, 2009
Tags: Corporate Social Responsibility Jobs Cause Marketing Jobs.
Getting Attention
JULY 21, 2010
But back to taglines… If you’re not satisfied with your tagline, consider sending it through a quick positioning refresh to make sure it truly captures your spirit. As a reminder, a strong positioning statement answers these questions: Who (what group) does your organization serve? Tags: Awards Taglines Allison Van Diest Blackbaud message development nonprofit branding nonprofit tagline awards positioning Welcome to guest blogger Allison Van Diest.
Getting Attention
SEPTEMBER 13, 2010
Tags: Branding and Messages Taglines branding messaging nonprofit marketing nonprofit tagline awards nonprofit tagline report positioning
Nonprofit Marketing Blog
MARCH 3, 2010
I’d like to push that concept a step further and talk about positive deviance. He called it “positive deviance,&# and it had a huge role in improving childhood health in Vietnam. He could have stayed in Vietnam for twenty years, writing position papers on the malnutrition problem. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord. He spoke of the importance of focusing on peaks not valleys.
Seeking Grant Money Today
APRIL 19, 2010
Grant writing, as a process, can help a nonprofit: understand, in real world terms, what grant donors (and logically, also other types of donors) hope to achieve in the community, by donating; can help a nonprofit get its program designed, budgeted, and further planned (and hopefully implemented); and grant writing can help get the organization's leadership providing or at least considering key organizational operations, reporting, and goals.
Social Marketing and Social Change
JUNE 29, 2009
During his tenure at Coke, he introduced the 'Coke Side of Life' global marketing platform : We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color. You cannot change people's behavior unless you have a positive view of the future.
EveryAction
APRIL 29, 2015
Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day. nonprofit playlist
Mission Minded
SEPTEMBER 17, 2020
Boarding schools are in a unique position to offer 2021 solutions to 2020 problems and your school’s brand strategy should reflect that loud and clear.
Mission Minded
JUNE 26, 2020
Perhaps you’re not in a position to move away from Facebook entirely - but there are ways to reduce your organization’s dependence on it. The post Nonprofits: It’s Time to Think Twice About Facebook appeared first on Mission Minded. Blog Digital Email Campaigns Nonprofit Communications Social Media
Public Sector Marketing 2.0
APRIL 28, 2020
Each commercial then shifts gears and moves into a more positive tone, usually mentioning the fact that we are all in this together and encouraging us that the proverbial light at the end of the tunnel will soon be visible. Yet I’m also seeing folks criticizing these brands right now for not taking the opportunity to stand out with unique positioning, instead, opting for a predictable message, and unimaginative ad.
Fundraising Report Card
DECEMBER 4, 2018
Ever since we started hiring for four positions at once, I’ve been asking a lot of candidates this question. if you’re reading this, checkout our current open positions!) “What does leadership mean to you?” Well, I think it means not being afraid to roll up your sleeves every once in a while and doing … Continue reading "The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”". The post The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”
Kivi's Nonprofit Communications Blog
JANUARY 19, 2021
While we see the additional planning and collaboration as a positive overall, on this question, we saw some bad news. In the survey for the upcoming 2021 Nonprofit Communications Trends Report, we asked three questions about the impact of the pandemic on your communications work.
J Campbell Social Marketing
JUNE 25, 2019
Watch the replay as the Nonprofit Social Media Nerds we talk with Dana Bakich of Positive Equation , to breakdown the proven steps and resources needed to grow social media channels with engaged followers ready to become volunteers, donors, and customers. Dana Bakich is the CEO and Founder of Positive Equation, a social media consultancy focused on helping nonprofits and purpose-driven businesses amplify their stories through their digital and social channels.
J Campbell Social Marketing
JANUARY 8, 2021
If you want to get visitors to stay on your website and understand your message, you’ll need to ensure you offer them a positive user experience, consistently update your content, and call your visitors to action. It’s not to late to check out my newest online course!
J Campbell Social Marketing
OCTOBER 26, 2020
It may be coupled by exhaustion, anger, frustration, and numbness – sometimes all in the same hour – but there is positivity. I was lucky enough to have spent 2 days as the MC and host for the amazing virtual conference Cause Camp 2020!
Social Media Bird Brain
JULY 24, 2014
Within the article he posits a new form of nonprofit, the participation nonprofit. Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don''t know. Shareholders would. co-opts NGO nontraditional participation shareholders shares small nonprofits
J Campbell Social Marketing
JULY 23, 2020
positive awareness ?for With most of your items procured, an item catalog set up, and logistics coming together, you’re in a good position to begin actively promoting your online auction to supporters. . Guest post by Joshua Meyer, Director of Marketing for OneCause.
Kivi's Nonprofit Communications Blog
APRIL 6, 2020
We had a live Q&A with our All-Access Pass Holders last Friday, and it filled my heart to hear all of the positive stories being shared and all of the encouragement being given to those who were struggling. You have probably seen this already, but I don’t think it can be said enough: "You are not working from home; you are at your home during a crisis trying to work." " I've heard this twice today. I think it's an important distinction worth emphasising.
CrowdRise
JANUARY 23, 2018
There is a certain level of familiarity and context-awareness required to make the action of giving a positive experience. Asking for money is historically a social thing. Nonprofits know this well and are especially adept at it. Marketing
NonProfit Branding
JANUARY 3, 2012
Nonprofit boards and executives face greater competition for resources, for volunteers and for market position. The burdens of nonprofit stewardship became heavier during this era of financial austerity. Revenue streams are threatened. Demand for service is increasing. Just as happens … Continue reading → ACTION: Interacting with Products & Vendors CONTEXT: Tricks, Tips & Taboos
NonProfit Branding
JUNE 8, 2011
At the request of a reader, we listed a ton of negatives and only two positives. We’ve been discussing whether contributor incentives (fundraising premiums) are worth the hassle. Then I suggested most negatives are rather softly-based on personal opinion, while … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Public Radio
NonProfit Branding
JUNE 8, 2011
At the request of a reader, we listed a ton of negatives and only two positives. We’ve been discussing whether contributor incentives (fundraising premiums) are worth the hassle. Then I suggested most negatives are rather softly-based on personal opinion, while … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Public Radio
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