What follows is the text of my speech about nonprofit positioning in a time of great need. We’re going to talk about the marketing principle called positioning and we’ll do another exercise related to it. What does ‘positioning’ mean in the context of marketing? MORE
Negativity works well if you want to scare people into opposition or inaction - but it’s not great for effecting positive change. Here’s a lovely example of positivity. MORE
social communications visuals text words quotes pictures typefaces positioning Small nonprofitLast week was a post on some new tools for presentations and it included the idea of using sketchnotes rather than text notes to present ideas. The idea intrigued me, so I bought the book about creating SketchNotes by one of the best known proponents, Mike Rohde. Called the SketchNote Handbook, it argues for presenting information via text augmented with visuals. I'm reading through it and will. MORE
Apr 25 and 26: Building a More Positive Culture of Communications at Your Nonprofit, Part 1 and 2. Kivi will talk about building a positive culture of communications at your nonprofit throughout the month. MORE
Think about it … we’d all rather hang around positive — versus negative — people. Negative or Positive Frame — from ConnectedNonprofit. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?! MORE
Mention that expertise in a cover letter or during an interview only if it’s a core part of that position. Describe your positions on your resume in terms of what you accomplished , not what your assignment was. Welcome to our newest guest blogger, Valerie Lambert. MORE
Blackbaud has just released its latest Index of Charitable Giving , showing 11.3% growth for the three months ending May 2011 over the same period last year. This is 50% higher growth than any period during the past year. The overall Blackbaud Index is based on actual results from 1,383 US organizations, compiled and refreshed monthly on a rolling three month basis. MORE
While peer identification may lead to mindless conformity, it can also be a positive force for good, says Rosenberg. If we’re promoting a cause, we absolutely, positively must remember the power of peers. Encouraging positive action as a reaction to someone else taking a positive action (reciprocity). I recently listened to Pultizer-Prize winning Tina Rosenberg of the New York Times speak about her new book, Join the Club. MORE
Grant writing, as a process, can help a nonprofit: understand, in real world terms, what grant donors (and logically, also other types of donors) hope to achieve in the community, by donating; can help a nonprofit get its program designed, budgeted, and further planned (and hopefully implemented); and grant writing can help get the organization's leadership providing or at least considering key organizational operations, reporting, and goals. MORE
During his tenure at Coke, he introduced the 'Coke Side of Life' global marketing platform : We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color. You cannot change people's behavior unless you have a positive view of the future. MORE
I remember how difficult it was to talk about the arts in a positive manner. -. I still remember when Mr. Dower placed a group of artists (and a few bloggers like me) in a room and asked this question: "What's working?" " He meant in a specific context ("what's working in the realm of diversity and theatre") and there were some specific responses. but what I remember most was the tone of the conversation. MORE
They include positives and negatives. In a good relationship, the positives outweigh the negatives. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.). MORE
Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day. MORE
There is a certain level of familiarity and context-awareness required to make the action of giving a positive experience. Asking for money is historically a social thing. Nonprofits know this well and are especially adept at it. Marketing MORE
And as communications professionals, you are in a great position to lead this culture change! Nonprofit Communications Is Changing. But Are You Changing With It? MORE
This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all. Behold: They are making their symbol illegal for anyone else to use, You can only link to their site if you have nice things to say. MORE
How can you motivate others? In three words: Strengths based management. What are your strengths? This post should help you. Here’s how it works. People naturally tend to want their autonomy, to want self-direction in their tasks, and to want to use their areas of greatest strength at work. This is based on surveys of over 2 million people done by Gallup in their book, “Now, Discover Your Strengths.&#. MORE
The nonprofit was positioning itself — not its donors, or volunteers, or even its doctors — as the central figure in almost every piece of communications. Make your supporters the superhero in your story. MORE
Today you might have read this 5 star review of my new book from Joanne Fritz at Nonprofit.About.com. MORE
be in a position to = can, be able. is in a position to = can. We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better. MORE
There’s something attractive about being positive. I’ve found in my experience as a fundraiser that the more positive I am about my organization, my work, and life in general, the more effective I am. Being positive requires me to watch my words and my thoughts. The Agents of Good Blog posted yesterday about bloggers who focus on the positive and yours truly was listed as one of the bloggers. MORE
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page). MORE
But back to taglines… If you’re not satisfied with your tagline, consider sending it through a quick positioning refresh to make sure it truly captures your spirit. Welcome to guest blogger Allison Van Diest. MORE
The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either. MORE
Managing Positivity people. Their enthusiasm is contagious, and they can’t deal with cynics, so keep them around basically positive people who just need a spark. Positivity. Thanks for reading this series on how to manage and motivate others by discovering their strengths and helping them find tasks that they can excel in! MORE
Fostering Positive Volunteer-Staff Relations. Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot. When she''s not writing, but she spends most of her time running races to support local nonprofit organizations in Boise, ID. MORE
Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. MORE
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” MORE
Scott used the captain’s words to show the power of positioning leaders as problem solvers in the face of adversity or criticism. With this approach, you position your leaders as problem solvers. It positions your leaders as can-do problem solvers. MORE
Guide journalists toward stories that position your nonprofit positively. Are you still sending the same cookie-cutter press releases? Journalism has changed a lot over the last few years, and those just don’t cut it anymore. MORE
I’d like to push that concept a step further and talk about positive deviance. He called it “positive deviance,&# and it had a huge role in improving childhood health in Vietnam. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord. MORE
PG: After my position with University of British Columbia, I decided to back into fundraising and became the Director of Development and Major Gifts. Keeping in touch with people rather than having to fill a specific position. Listen to this interview here: Hey and welcome everyone! MORE
“How to Position Your Nonprofit. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources. MORE
Save the Children has made getting an error a positive experience with this humorous, adorable and on-brand message that appears when you attempt to access a page that doesn't exist. Effective nonprofit websites help a visitor better understand your organization and inspire supporters to act. MORE
Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as possible: Want to be taken seriously at work and have authority in your position as a nonprofit communicator? Happy Holidays! MORE
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” MORE
It’s so important for us as fundraisers to stay positive right now. I’d much rather focus on the positive. I find myself purposely ignoring the news because I don’t want to fill my mind with the negativity. In John Frank’s newsletter this month he says. I believe we are in danger of losing credibility with our donors during these times of negative media on every issue of life. MORE
This time, I’m asking about how you are using your communications to position your nonprofit in different ways. Nonprofits can use their communications to position their organizations in many different ways. If you had to pick one goal for how you hope to position your nonprofit with your communications, which would it be? For example, are you trying to position your nonprofit as a helpful friend, or an influential thinker, or an innovative changemaker? MORE
This year's theme is "design for positive change". NAU's description of this concept is, " Through the lens of the 2010 G4C we seek to draw attention to those who are using design to instigate positive change; provide creative, compelling, effective, and replicable solutions to the world's most pressing challenges; and challenge assumptions about the way even the most basic things are done." Design as a tool for positive change applies to many sectors. MORE
Question Rant 1-800-959-2250 CRA false positive fraud identity theft scam SINLast week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. MORE
Tags: Branding and Messages Taglines branding messaging nonprofit marketing nonprofit tagline awards nonprofit tagline report positioning MORE
Build relationships with reporters and editors that will lead to positive placement. Position your leaders as thought leaders. MORE
Positioning Related Topics Getting Attention
FEBRUARY 17, 2016
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page).
iMarketSmart
OCTOBER 28, 2016
The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either.
Get Fully Funded
MARCH 18, 2010
There’s something attractive about being positive. I’ve found in my experience as a fundraiser that the more positive I am about my organization, my work, and life in general, the more effective I am. Being positive requires me to watch my words and my thoughts. The Agents of Good Blog posted yesterday about bloggers who focus on the positive and yours truly was listed as one of the bloggers.
Cause Related Marketing
OCTOBER 7, 2011
What follows is the text of my speech about nonprofit positioning in a time of great need. We’re going to talk about the marketing principle called positioning and we’ll do another exercise related to it. What does ‘positioning’ mean in the context of marketing?
The Agitator
SEPTEMBER 15, 2013
Think about it … we’d all rather hang around positive — versus negative — people. Negative or Positive Frame — from ConnectedNonprofit. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?!
Kivi's Nonprofit Communications Blog
JANUARY 14, 2009
“How to Position Your Nonprofit. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources.
Kivi's Nonprofit Communications Blog
JUNE 25, 2012
This time, I’m asking about how you are using your communications to position your nonprofit in different ways. Nonprofits can use their communications to position their organizations in many different ways. If you had to pick one goal for how you hope to position your nonprofit with your communications, which would it be? For example, are you trying to position your nonprofit as a helpful friend, or an influential thinker, or an innovative changemaker?
Selfish Giving
JANUARY 16, 2018
Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference.
Getting Attention
AUGUST 4, 2011
Mention that expertise in a cover letter or during an interview only if it’s a core part of that position. Describe your positions on your resume in terms of what you accomplished , not what your assignment was. Welcome to our newest guest blogger, Valerie Lambert.
The Agitator
JULY 19, 2011
Blackbaud has just released its latest Index of Charitable Giving , showing 11.3% growth for the three months ending May 2011 over the same period last year. This is 50% higher growth than any period during the past year. The overall Blackbaud Index is based on actual results from 1,383 US organizations, compiled and refreshed monthly on a rolling three month basis.
Mission Paradox Blog
FEBRUARY 15, 2011
I remember how difficult it was to talk about the arts in a positive manner. -. I still remember when Mr. Dower placed a group of artists (and a few bloggers like me) in a room and asked this question: "What's working?" " He meant in a specific context ("what's working in the realm of diversity and theatre") and there were some specific responses. but what I remember most was the tone of the conversation.
Seeking Grant Money Today
MAY 12, 2010
This year's theme is "design for positive change". NAU's description of this concept is, " Through the lens of the 2010 G4C we seek to draw attention to those who are using design to instigate positive change; provide creative, compelling, effective, and replicable solutions to the world's most pressing challenges; and challenge assumptions about the way even the most basic things are done." Design as a tool for positive change applies to many sectors.
Nonprofit Marketing Blog
MAY 10, 2011
Negativity works well if you want to scare people into opposition or inaction - but it’s not great for effecting positive change. Here’s a lovely example of positivity.
Donor Power Blog
MARCH 20, 2009
They include positives and negatives. In a good relationship, the positives outweigh the negatives. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.).
Fundraising Coach
DECEMBER 23, 2013
Fostering Positive Volunteer-Staff Relations. Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot. When she''s not writing, but she spends most of her time running races to support local nonprofit organizations in Boise, ID.
Public Sector Marketing 2.0
JULY 21, 2015
Question Rant 1-800-959-2250 CRA false positive fraud identity theft scam SINLast week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault.
Nonprofit Marketing Blog
SEPTEMBER 13, 2011
While peer identification may lead to mindless conformity, it can also be a positive force for good, says Rosenberg. If we’re promoting a cause, we absolutely, positively must remember the power of peers. Encouraging positive action as a reaction to someone else taking a positive action (reciprocity). I recently listened to Pultizer-Prize winning Tina Rosenberg of the New York Times speak about her new book, Join the Club.
SocialButterfly
OCTOBER 2, 2011
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.”
SocialButterfly
OCTOBER 2, 2011
“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.”
Cause Related Marketing
APRIL 1, 2009
Social Media Bird Brain
APRIL 3, 2013
social communications visuals text words quotes pictures typefaces positioning Small nonprofitLast week was a post on some new tools for presentations and it included the idea of using sketchnotes rather than text notes to present ideas. The idea intrigued me, so I bought the book about creating SketchNotes by one of the best known proponents, Mike Rohde. Called the SketchNote Handbook, it argues for presenting information via text augmented with visuals. I'm reading through it and will.
Nonprofit Marketing Blog
MARCH 3, 2010
I’d like to push that concept a step further and talk about positive deviance. He called it “positive deviance,&# and it had a huge role in improving childhood health in Vietnam. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord.
Getting Attention
JULY 21, 2010
But back to taglines… If you’re not satisfied with your tagline, consider sending it through a quick positioning refresh to make sure it truly captures your spirit. Welcome to guest blogger Allison Van Diest.
Wild Woman Fundraising
SEPTEMBER 19, 2013
Today you might have read this 5 star review of my new book from Joanne Fritz at Nonprofit.About.com.
Wild Woman Fundraising
JULY 19, 2012
This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all. Behold: They are making their symbol illegal for anyone else to use, You can only link to their site if you have nice things to say.
Getting Attention
SEPTEMBER 13, 2010
Tags: Branding and Messages Taglines branding messaging nonprofit marketing nonprofit tagline awards nonprofit tagline report positioning
Seeking Grant Money Today
APRIL 19, 2010
Grant writing, as a process, can help a nonprofit: understand, in real world terms, what grant donors (and logically, also other types of donors) hope to achieve in the community, by donating; can help a nonprofit get its program designed, budgeted, and further planned (and hopefully implemented); and grant writing can help get the organization's leadership providing or at least considering key organizational operations, reporting, and goals.
Wild Woman Fundraising
AUGUST 12, 2010
Managing Positivity people. Their enthusiasm is contagious, and they can’t deal with cynics, so keep them around basically positive people who just need a spark. Positivity. Thanks for reading this series on how to manage and motivate others by discovering their strengths and helping them find tasks that they can excel in!
Wild Woman Fundraising
AUGUST 6, 2010
How can you motivate others? In three words: Strengths based management. What are your strengths? This post should help you. Here’s how it works. People naturally tend to want their autonomy, to want self-direction in their tasks, and to want to use their areas of greatest strength at work. This is based on surveys of over 2 million people done by Gallup in their book, “Now, Discover Your Strengths.&#.
Social Marketing and Social Change
JUNE 29, 2009
During his tenure at Coke, he introduced the 'Coke Side of Life' global marketing platform : We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color. You cannot change people's behavior unless you have a positive view of the future.
EveryAction
APRIL 29, 2015
Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day.
CrowdRise
JANUARY 23, 2018
There is a certain level of familiarity and context-awareness required to make the action of giving a positive experience. Asking for money is historically a social thing. Nonprofits know this well and are especially adept at it. Marketing
Kivi's Nonprofit Communications Blog
APRIL 4, 2018
Build relationships with reporters and editors that will lead to positive placement. Position your leaders as thought leaders.
Kivi's Nonprofit Communications Blog
APRIL 2, 2018
Apr 25 and 26: Building a More Positive Culture of Communications at Your Nonprofit, Part 1 and 2. Kivi will talk about building a positive culture of communications at your nonprofit throughout the month.
Kivi's Nonprofit Communications Blog
AUGUST 28, 2017
Guide journalists toward stories that position your nonprofit positively. Are you still sending the same cookie-cutter press releases? Journalism has changed a lot over the last few years, and those just don’t cut it anymore.
Kivi's Nonprofit Communications Blog
JANUARY 25, 2018
Scott used the captain’s words to show the power of positioning leaders as problem solvers in the face of adversity or criticism. With this approach, you position your leaders as problem solvers. It positions your leaders as can-do problem solvers.
Kivi's Nonprofit Communications Blog
DECEMBER 27, 2017
Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as possible: Want to be taken seriously at work and have authority in your position as a nonprofit communicator? Happy Holidays!
Kivi's Nonprofit Communications Blog
SEPTEMBER 21, 2016
be in a position to = can, be able. is in a position to = can. We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better.
Kivi's Nonprofit Communications Blog
MARCH 28, 2018
The nonprofit was positioning itself — not its donors, or volunteers, or even its doctors — as the central figure in almost every piece of communications. Make your supporters the superhero in your story.
Kivi's Nonprofit Communications Blog
APRIL 18, 2018
And as communications professionals, you are in a great position to lead this culture change! Nonprofit Communications Is Changing. But Are You Changing With It?
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