Craft a Positive “Page Not Found” Experience

Getting Attention

We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page).

Has your organization put you in a position to succeed?


The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either.

Positively right on

Get Fully Funded

There’s something attractive about being positive. I’ve found in my experience as a fundraiser that the more positive I am about my organization, my work, and life in general, the more effective I am. Being positive requires me to watch my words and my thoughts. The Agents of Good Blog posted yesterday about bloggers who focus on the positive and yours truly was listed as one of the bloggers.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

What follows is the text of my speech about nonprofit positioning in a time of great need. We’re going to talk about the marketing principle called positioning and we’ll do another exercise related to it. What does ‘positioning’ mean in the context of marketing?

Negative Versus Positive Framing

The Agitator

Think about it … we’d all rather hang around positive — versus negative — people. Negative or Positive Frame — from ConnectedNonprofit. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?!

Positioning Your Nonprofit as an Expert Source

Kivi's Nonprofit Communications Blog

“How to Position Your Nonprofit. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources.

Question: How Does Your Communications Position Your Nonprofit?

Kivi's Nonprofit Communications Blog

This time, I’m asking about how you are using your communications to position your nonprofit in different ways. Nonprofits can use their communications to position their organizations in many different ways. If you had to pick one goal for how you hope to position your nonprofit with your communications, which would it be? For example, are you trying to position your nonprofit as a helpful friend, or an influential thinker, or an innovative changemaker?

Ep248: How the Best Nonprofits Position Themselves for Partnership Success

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference.

Position Yourself to Get the Nonprofit Marketing Job: Be Selective and Specific

Getting Attention

Mention that expertise in a cover letter or during an interview only if it’s a core part of that position. Describe your positions on your resume in terms of what you accomplished , not what your assignment was. Welcome to our newest guest blogger, Valerie Lambert.

Blackbaud: Positive Fundraising Growth

The Agitator

Blackbaud has just released its latest Index of Charitable Giving , showing 11.3% growth for the three months ending May 2011 over the same period last year. This is 50% higher growth than any period during the past year. The overall Blackbaud Index is based on actual results from 1,383 US organizations, compiled and refreshed monthly on a rolling three month basis.

The perils of positive

Mission Paradox Blog

I remember how difficult it was to talk about the arts in a positive manner. -. I still remember when Mr. Dower placed a group of artists (and a few bloggers like me) in a room and asked this question: "What's working?" " He meant in a specific context ("what's working in the realm of diversity and theatre") and there were some specific responses. but what I remember most was the tone of the conversation.

$10,000 Grant for Individual Using Design for Positive Change (U.S.)

Seeking Grant Money Today

This year's theme is "design for positive change". NAU's description of this concept is, " Through the lens of the 2010 G4C we seek to draw attention to those who are using design to instigate positive change; provide creative, compelling, effective, and replicable solutions to the world's most pressing challenges; and challenge assumptions about the way even the most basic things are done." Design as a tool for positive change applies to many sectors.

Video: The power of positive messaging

Nonprofit Marketing Blog

Negativity works well if you want to scare people into opposition or inaction - but it’s not great for effecting positive change. Here’s a lovely example of positivity.

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The best marketing isn't all positive

Donor Power Blog

They include positives and negatives. In a good relationship, the positives outweigh the negatives. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.).

[Guest Post] Fostering Positive Nonprofit Volunteer-Staff Relations

Fundraising Coach

Fostering Positive Volunteer-Staff Relations. Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot. When she''s not writing, but she spends most of her time running races to support local nonprofit organizations in Boise, ID.

Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Question Rant 1-800-959-2250 CRA false positive fraud identity theft scam SINLast week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault.

Peer pressure your way to positive change

Nonprofit Marketing Blog

While peer identification may lead to mindless conformity, it can also be a positive force for good, says Rosenberg. If we’re promoting a cause, we absolutely, positively must remember the power of peers. Encouraging positive action as a reaction to someone else taking a positive action (reciprocity). I recently listened to Pultizer-Prize winning Tina Rosenberg of the New York Times speak about her new book, Join the Club.

Facebook, Health and the Pursuit of Happiness


“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.”

Facebook, Health and the Pursuit of Happiness


“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” Now Offers Job Board for Positions in the Fields of Corporate Social Responsibility and Cause Marketing

Cause Related Marketing

Creating Visual Quotes for Your Small Nonprofit

Social Media Bird Brain

social communications visuals text words quotes pictures typefaces positioning Small nonprofitLast week was a post on some new tools for presentations and it included the idea of using sketchnotes rather than text notes to present ideas. The idea intrigued me, so I bought the book about creating SketchNotes by one of the best known proponents, Mike Rohde. Called the SketchNote Handbook, it argues for presenting information via text augmented with visuals. I'm reading through it and will.

Look at what works, not what is broken: Positive deviance and bright spots

Nonprofit Marketing Blog

I’d like to push that concept a step further and talk about positive deviance. He called it “positive deviance,&# and it had a huge role in improving childhood health in Vietnam. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord.

Ask Yourself 4 Questions for Effective Nonprofit Taglines

Getting Attention

But back to taglines… If you’re not satisfied with your tagline, consider sending it through a quick positioning refresh to make sure it truly captures your spirit. Welcome to guest blogger Allison Van Diest.

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5 Star Review: Get the Job! Your Fundraising Career Empowerment Guide

Wild Woman Fundraising

Today you might have read this 5 star review of my new book from Joanne Fritz at

Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all. Behold: They are making their symbol illegal for anyone else to use, You can only link to their site if you have nice things to say.

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Saving the World, One Tagline at a Time

Getting Attention

Tags: Branding and Messages Taglines branding messaging nonprofit marketing nonprofit tagline awards nonprofit tagline report positioning

How Grant Writing Helps Get A Nonprofit Into A Position To Increase and Imrpove All of Its Fundraising

Seeking Grant Money Today

Grant writing, as a process, can help a nonprofit: understand, in real world terms, what grant donors (and logically, also other types of donors) hope to achieve in the community, by donating; can help a nonprofit get its program designed, budgeted, and further planned (and hopefully implemented); and grant writing can help get the organization's leadership providing or at least considering key organizational operations, reporting, and goals.

Development 301: Managing & Motivating Others, Part 3

Wild Woman Fundraising

Managing Positivity people. Their enthusiasm is contagious, and they can’t deal with cynics, so keep them around basically positive people who just need a spark. Positivity. Thanks for reading this series on how to manage and motivate others by discovering their strengths and helping them find tasks that they can excel in!

Development 301: Managing and Motivating Others Part 1

Wild Woman Fundraising

How can you motivate others? In three words: Strengths based management. What are your strengths? This post should help you. Here’s how it works. People naturally tend to want their autonomy, to want self-direction in their tasks, and to want to use their areas of greatest strength at work. This is based on surveys of over 2 million people done by Gallup in their book, “Now, Discover Your Strengths.&#.

Tremendously Courageous Researchers!

Social Marketing and Social Change

During his tenure at Coke, he introduced the 'Coke Side of Life' global marketing platform : We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color. You cannot change people's behavior unless you have a positive view of the future.

Enjoy a Feel Good, Do Good Nonprofit Playlist


Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day.

The nonprofit social toolbox is more compelling than ever


There is a certain level of familiarity and context-awareness required to make the action of giving a positive experience. Asking for money is historically a social thing. Nonprofits know this well and are especially adept at it. Marketing

Modern Media Relations for Nonprofits – New Book, New Webinar

Kivi's Nonprofit Communications Blog

Build relationships with reporters and editors that will lead to positive placement. Position your leaders as thought leaders.

Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Apr 25 and 26: Building a More Positive Culture of Communications at Your Nonprofit, Part 1 and 2. Kivi will talk about building a positive culture of communications at your nonprofit throughout the month.

What Reporters Really Want

Kivi's Nonprofit Communications Blog

Guide journalists toward stories that position your nonprofit positively. Are you still sending the same cookie-cutter press releases? Journalism has changed a lot over the last few years, and those just don’t cut it anymore.

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6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Kivi's Nonprofit Communications Blog

Scott used the captain’s words to show the power of positioning leaders as problem solvers in the face of adversity or criticism. With this approach, you position your leaders as problem solvers. It positions your leaders as can-do problem solvers.

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Week of Freebies, Day 2: Relevant Messaging Checklist

Kivi's Nonprofit Communications Blog

Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as possible: Want to be taken seriously at work and have authority in your position as a nonprofit communicator? Happy Holidays!

Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives)

Kivi's Nonprofit Communications Blog

be in a position to = can, be able. is in a position to = can. We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better.

Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

The nonprofit was positioning itself — not its donors, or volunteers, or even its doctors — as the central figure in almost every piece of communications. Make your supporters the superhero in your story.

Will You Be the Next to Apologize?

Kivi's Nonprofit Communications Blog

And as communications professionals, you are in a great position to lead this culture change! Nonprofit Communications Is Changing. But Are You Changing With It?

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