Craft a Positive “Page Not Found” Experience

Getting Attention

We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page). Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to the content they want.

Positively right on

Get Fully Funded

There’s something attractive about being positive. I’ve found in my experience as a fundraiser that the more positive I am about my organization, my work, and life in general, the more effective I am. Being positive requires me to watch my words and my thoughts. The Agents of Good Blog posted yesterday about bloggers who focus on the positive and yours truly was listed as one of the bloggers.

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Has your organization put you in a position to succeed?

iMarketSmart

The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either. Instead, a private companies have learned that only a person who is suited for each of those roles should handle them— separately. The same applies for fundraisers.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

What follows is the text of my speech about nonprofit positioning in a time of great need. We’re going to talk about the marketing principle called positioning and we’ll do another exercise related to it. I believe that the charities that will thrive in the future will not only be the best performers, but those that can best explain their points of distinction and position themselves best in the minds of their constituencies against their competitors.

Negative Versus Positive Framing

The Agitator

Think about it … we’d all rather hang around positive — versus negative — people. Negative or Positive Frame — from ConnectedNonprofit. So why wouldn’t that apply to a nonprofit that’s looking to establish a donor relationship with you or me? Why would you expect a continuing barrage of negative, downer messages to make a donor look forward to your ‘visits’?!

Staying positive in troubling times

Get Fully Funded

It’s so important for us as fundraisers to stay positive right now. I’d much rather focus on the positive. I find myself purposely ignoring the news because I don’t want to fill my mind with the negativity. In John Frank’s newsletter this month he says. I believe we are in danger of losing credibility with our donors during these times of negative media on every issue of life.

Position Yourself to Get the Nonprofit Marketing Job: Be Selective and Specific

Getting Attention

Mention that expertise in a cover letter or during an interview only if it’s a core part of that position. Describe your positions on your resume in terms of what you accomplished , not what your assignment was. Welcome to our newest guest blogger, Valerie Lambert. Valerie is an award-winning fundraiser, specializing in Annual Giving, with several articles published on her successful methodologies.

Make Your Nonprofit Website a Positive Experience -- Even When Things Go Wrong

Fundraising 123

Save the Children has made getting an error a positive experience with this humorous, adorable and on-brand message that appears when you attempt to access a page that doesn't exist. You'll increase the likelihood that they will continue using your site and you'll leave a positive impression that will last. . . Effective nonprofit websites help a visitor better understand your organization and inspire supporters to act.

[Guest Post] Fostering Positive Nonprofit Volunteer-Staff Relations

Fundraising Coach

Fostering Positive Volunteer-Staff Relations. Sadly, we don’t live in that perfect world, and people serving an organization often need a little love and support to have a positive experience—even more to feel like they are in an environment where cooperating with others is not only the best option, but the only option. Today I''m glad to be able to introduce you too Victoria Michelson a freelance writer for Wild Apricot.

Blackbaud: Positive Fundraising Growth

The Agitator

Blackbaud has just released its latest Index of Charitable Giving , showing 11.3% growth for the three months ending May 2011 over the same period last year. This is 50% higher growth than any period during the past year. The overall Blackbaud Index is based on actual results from 1,383 US organizations, compiled and refreshed monthly on a rolling three month basis.

Positioning Your Nonprofit as an Expert Source

Kivi's Nonprofit Communications Blog

“How to Position Your Nonprofit. If you are interested in how you can increase your organization’s visibility and credibility — and position your staff as expert sources for the media, policymakers and others — you’ll want to check out these three new resources. Second, I’m offering a live webinar on How to Position Your Nonprofit as an Expert Source on Thursday, January 22 at Noon Eastern (9:00 a.m. Be the One They Call.

Ep248: How the Best Nonprofits Position Themselves for Partnership Success

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. On the show, Megan, Kathleen and I discuss: Kathleen Janus, Author. You’ve written a book called Social Startup Success - can you tell us what the book’s about and what compelled you to write it? You interviewed a huge numbers of nonprofits.

The perils of positive

Mission Paradox Blog

I remember how difficult it was to talk about the arts in a positive manner. -. I still remember when Mr. Dower placed a group of artists (and a few bloggers like me) in a room and asked this question: "What's working?" " He meant in a specific context ("what's working in the realm of diversity and theatre") and there were some specific responses. but what I remember most was the tone of the conversation.

Video: The power of positive messaging

Nonprofit Marketing Blog

Negativity works well if you want to scare people into opposition or inaction - but it’s not great for effecting positive change. Here’s a lovely example of positivity. So many public service announcements and nonprofit ads feature doom and gloom, negative messaging and fear. And lots of statistics. I believe these aren’t the most motivating of choices. People tune out things that make them uncomfortable or confused.

Peer pressure your way to positive change

Nonprofit Marketing Blog

While peer identification may lead to mindless conformity, it can also be a positive force for good, says Rosenberg. If we’re promoting a cause, we absolutely, positively must remember the power of peers. Encouraging positive action as a reaction to someone else taking a positive action (reciprocity). I recently listened to Pultizer-Prize winning Tina Rosenberg of the New York Times speak about her new book, Join the Club.

$10,000 Grant for Individual Using Design for Positive Change (U.S.)

Seeking Grant Money Today

This year's theme is "design for positive change". NAU's description of this concept is, " Through the lens of the 2010 G4C we seek to draw attention to those who are using design to instigate positive change; provide creative, compelling, effective, and replicable solutions to the world's most pressing challenges; and challenge assumptions about the way even the most basic things are done." Design as a tool for positive change applies to many sectors.

Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Question Rant 1-800-959-2250 CRA false positive fraud identity theft scam SINLast week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. Luckily it was a false alarm, however determining so with full confidence proved to be quite the challenge. Chain of events: 9:30pm –>I receive a voicemail message from someone claiming to be from the Canada Revenue Agency (CRA) Collections Office.

Creating Visual Quotes for Your Small Nonprofit

Social Media Bird Brain

social communications visuals text words quotes pictures typefaces positioning Small nonprofitLast week was a post on some new tools for presentations and it included the idea of using sketchnotes rather than text notes to present ideas. The idea intrigued me, so I bought the book about creating SketchNotes by one of the best known proponents, Mike Rohde. Called the SketchNote Handbook, it argues for presenting information via text augmented with visuals. I'm reading through it and will.

The best marketing isn't all positive

Donor Power Blog

They include positives and negatives. In a good relationship, the positives outweigh the negatives. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.). Most people would say this is a superb piece of marketing for Trader Joe's; it's memorable, endearing, and communicates the spirit of the place. Most people would also agree that no ad agency or marketing department would ever create it.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” The students who had been reviewing their Facebook profile gave more positive feedback than the others. Knowing and understanding the positive impact technology can have as well as its potentially harmful effects is a part of digital literacy.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

“Facebook can show a positive version of ourselves,” associate professor Jeffrey Hancock told CNN. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.” The students who had been reviewing their Facebook profile gave more positive feedback than the others. Knowing and understanding the positive impact technology can have as well as its potentially harmful effects is a part of digital literacy.

Causemarketing.biz Now Offers Job Board for Positions in the Fields of Corporate Social Responsibility and Cause Marketing

Cause Related Marketing

Tags: Corporate Social Responsibility Jobs Cause Marketing Jobs.

Ask Yourself 4 Questions for Effective Nonprofit Taglines

Getting Attention

But back to taglines… If you’re not satisfied with your tagline, consider sending it through a quick positioning refresh to make sure it truly captures your spirit. As a reminder, a strong positioning statement answers these questions: Who (what group) does your organization serve? Tags: Awards Taglines Allison Van Diest Blackbaud message development nonprofit branding nonprofit tagline awards positioning Welcome to guest blogger Allison Van Diest.

Saving the World, One Tagline at a Time

Getting Attention

Tags: Branding and Messages Taglines branding messaging nonprofit marketing nonprofit tagline awards nonprofit tagline report positioning

Look at what works, not what is broken: Positive deviance and bright spots

Nonprofit Marketing Blog

I’d like to push that concept a step further and talk about positive deviance. He called it “positive deviance,&# and it had a huge role in improving childhood health in Vietnam. He could have stayed in Vietnam for twenty years, writing position papers on the malnutrition problem. From SnakeCorp on Flickr. I had such a nice comment in my last post from Jim Lord. He spoke of the importance of focusing on peaks not valleys.

How Grant Writing Helps Get A Nonprofit Into A Position To Increase and Imrpove All of Its Fundraising

Seeking Grant Money Today

Grant writing, as a process, can help a nonprofit: understand, in real world terms, what grant donors (and logically, also other types of donors) hope to achieve in the community, by donating; can help a nonprofit get its program designed, budgeted, and further planned (and hopefully implemented); and grant writing can help get the organization's leadership providing or at least considering key organizational operations, reporting, and goals.

Tremendously Courageous Researchers!

Social Marketing and Social Change

During his tenure at Coke, he introduced the 'Coke Side of Life' global marketing platform : We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color. You cannot change people's behavior unless you have a positive view of the future.

Enjoy a Feel Good, Do Good Nonprofit Playlist

EveryAction

Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day. nonprofit playlist

Your Boarding School’s Value Proposition Just Got Richer. Here’s How to Seize the Day

Mission Minded

Boarding schools are in a unique position to offer 2021 solutions to 2020 problems and your school’s brand strategy should reflect that loud and clear.

Nonprofits: It’s Time to Think Twice About Facebook

Mission Minded

Perhaps you’re not in a position to move away from Facebook entirely - but there are ways to reduce your organization’s dependence on it. The post Nonprofits: It’s Time to Think Twice About Facebook appeared first on Mission Minded. Blog Digital Email Campaigns Nonprofit Communications Social Media

COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

Each commercial then shifts gears and moves into a more positive tone, usually mentioning the fact that we are all in this together and encouraging us that the proverbial light at the end of the tunnel will soon be visible. Yet I’m also seeing folks criticizing these brands right now for not taking the opportunity to stand out with unique positioning, instead, opting for a predictable message, and unimaginative ad.

The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”

Fundraising Report Card

Ever since we started hiring for four positions at once, I’ve been asking a lot of candidates this question. if you’re reading this, checkout our current open positions!) “What does leadership mean to you?” Well, I think it means not being afraid to roll up your sleeves every once in a while and doing … Continue reading "The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”". The post The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”

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Pandemic Creates More Planning and Collaboration on Communications

Kivi's Nonprofit Communications Blog

While we see the additional planning and collaboration as a positive overall, on this question, we saw some bad news. In the survey for the upcoming 2021 Nonprofit Communications Trends Report, we asked three questions about the impact of the pandemic on your communications work.

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How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit

J Campbell Social Marketing

Watch the replay as the Nonprofit Social Media Nerds we talk with Dana Bakich of Positive Equation , to breakdown the proven steps and resources needed to grow social media channels with engaged followers ready to become volunteers, donors, and customers. Dana Bakich is the CEO and Founder of Positive Equation, a social media consultancy focused on helping nonprofits and purpose-driven businesses amplify their stories through their digital and social channels.

3 Ways Strong Web Design Can Get Your Nonprofit Better Results

J Campbell Social Marketing

If you want to get visitors to stay on your website and understand your message, you’ll need to ensure you offer them a positive user experience, consistently update your content, and call your visitors to action. It’s not to late to check out my newest online course!

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10 Hopeful Things for the Nonprofit Sector (and for our world)

J Campbell Social Marketing

It may be coupled by exhaustion, anger, frustration, and numbness – sometimes all in the same hour – but there is positivity. I was lucky enough to have spent 2 days as the MC and host for the amazing virtual conference Cause Camp 2020!

New Ideas in NGO Structure - The Participation Nonprofit

Social Media Bird Brain

Within the article he posits a new form of nonprofit, the participation nonprofit. Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don''t know. Shareholders would. co-opts NGO nontraditional participation shareholders shares small nonprofits

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Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

positive awareness ?for With most of your items procured, an item catalog set up, and logistics coming together, you’re in a good position to begin actively promoting your online auction to supporters. . Guest post by Joshua Meyer, Director of Marketing for OneCause.

Doing Your Best Right Now #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We had a live Q&A with our All-Access Pass Holders last Friday, and it filled my heart to hear all of the positive stories being shared and all of the encouragement being given to those who were struggling. You have probably seen this already, but I don’t think it can be said enough: "You are not working from home; you are at your home during a crisis trying to work." " I've heard this twice today. I think it's an important distinction worth emphasising.

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The nonprofit social toolbox is more compelling than ever

CrowdRise

There is a certain level of familiarity and context-awareness required to make the action of giving a positive experience. Asking for money is historically a social thing. Nonprofits know this well and are especially adept at it. Marketing

Reality is calling. You must respond.

NonProfit Branding

Nonprofit boards and executives face greater competition for resources, for volunteers and for market position. The burdens of nonprofit stewardship became heavier during this era of financial austerity. Revenue streams are threatened. Demand for service is increasing. Just as happens … Continue reading → ACTION: Interacting with Products & Vendors CONTEXT: Tricks, Tips & Taboos

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Part 3 – Pros & Cons of Fundraising Premiums

NonProfit Branding

At the request of a reader, we listed a ton of negatives and only two positives. We’ve been discussing whether contributor incentives (fundraising premiums) are worth the hassle. Then I suggested most negatives are rather softly-based on personal opinion, while … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Public Radio

Part 3 – Pros & Cons of Fundraising Premiums

NonProfit Branding

At the request of a reader, we listed a ton of negatives and only two positives. We’ve been discussing whether contributor incentives (fundraising premiums) are worth the hassle. Then I suggested most negatives are rather softly-based on personal opinion, while … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Public Radio