(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.

An Early Favorite For the Worst Cause Marketing of 2012

Cause Related Marketing

In the wake of Hurricane Sandy, hundreds on what I call Instant-On cause marketing efforts have sprung up. Active Energy Boost is a line of energy drinks sold from self-liquidating point of sale displays. Active Energy is offering 100 free distributorships… or, as the press release puts it: “donating 100 businesses to victims, police and firemen, EMT responders, medical personnel, or any one who was either a victim or provided a service during Hurricane Sandy.”

Ep186: Supermarket Chain Finds Cause Marketing Success Outside the Checkout Line

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Christy Phillips-Brown , Director, External Communications & Community Relations, for Food Lion , a grocery store chain with 1,000 stores in 10 states, about their efforts to fight hunger.

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Tap UNICEF’s Tap Project for Restaurant Cause Marketing

Selfish Giving

This year’s program wrapped up on Saturday and I’m sure they’ll add generously to this total. There’s a lot cause marketers can learn and borrow from the site. This program is easy, turnkey and completely replicable. Copy, borrow and emulate UNICEF.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. and conserved 7.4

Pop-Up Register Programs Support Boston Bombing Victims

Selfish Giving

Register programs are similar to pinups in one important way and different in two distinctive ways. First, they are similar in that they fall under the umbrella of point-of-sale (POS).

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

In January I posted on my idea of putting QR codes on paper icons as a way to bridge the digital and print worlds. But companies and causes are using 2-D barcodes in their marketing. (A For rookies like me, what's the difference between 1-D and 2-D barcodes?

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Newsletter: 3 Lessons from Red Nose Day ; Vodka Maker Milks Cause Marketing ??; 31 Days of Giving is Here!

Selfish Giving

Most of that money has come from red nose sales at Walgreens stores, which raised $20 million in 2017 alone. We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen.

7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

Selfish Giving

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Pouring over the report, I came away with seven key takeaways for cause marketers. Most are small and wouldn't raise much money. Sales.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

Over a decade the retailer had raised $100 million dollars for the hospital's cancer care and research, making Kmart the hospital's biggest donor in its 50+ year history. "It Big retailers are in full retreat as consumers are finding better selection and deals online.

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

Jones , the blogger behind one of the first cause marketing blogs introduced his readers to paper icons in a 2007 post. They’re slips of paper emblematic of a cause typically placed next to a cash register and sold as impulse items. Why charity pinups are so successful and lucrative?

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