Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Just watch what your videos are associated with! Sean King.

Words vs Video

The Agitator

And yes, with an occasional photo or graphic to back me up. But now there’s video … but not just video … online video. YouTube noted that Hillary Clinton announced her presidential campaign via a YouTube video. I love words.

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Trending Sources

Enter the #WhyIVolunteer Photo Contest: Show Off Your Impact by Aug. 24

Getting Attention

So why not ask them to tell your story with their photos and videos? The #WhyIVolunteer Photo Contest is a fun and easy way to engage your volunteer audience and show off your organization’s impact. So why not ask them to tell your story with their photos and videos?

Making Video on a Shoestring: Videolean - a Review

Social Media Bird Brain

is Video (Photo credit: Wikipedia) We''ve been talking about video and infographics lately, so I was interested when I came across the blurb for Videolean on MakeUseOf.com. It''s not really video so much as it is slides that are surrounded by video. For example, video of someone swiping across or up and down an iPad on which your text and graphics are shown. Image Small nonprofit social media marketing video Videolean

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Revise Your.Org Facebook Page Now: Deadline March 30

Getting Attention

Large cover photo at top of page (851×315 pixels), which will take up about 70% of the vertical space of the top screen on your page. Larger photos and videos in your posts. Social Media facebook facebook brand page Facebook cover photo nonprofit marketing

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

photo credit: armadillo444 via photopin cc. They often share photos of their President & CEO in remote areas of the world, on the ground. The Robin Hood Foundation has a great video front and center on their website. Thanks to UNICEF Canada for the photo.

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5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

In order to be successful on Facebook, you know that you need to be posting helpful and informative content , eye-catching and compelling visuals & photos as well as funny and entertaining videos. 3) Native videos are the most popular content on Facebook.

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10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Here’s a sneak peek of what we’ll be covering in this article: Facebook Videos. Facebook Videos. Videos are a great way to show your followers tangible evidence of their support. Native videos (i.e., Upload a photo or video. Guest blog by Adam Weinger.

Have You Used Online Video Lately?

The Agitator

According to a new report from Pew Internet Research, 71% of online adults use video-sharing sites … indeed, when asked, 28% said they had viewed such a site “yesterday&#. That’s a heap of online video watching. Pew Internet survey data from May 2011 indicates that some 34% of the cell phone owners in the country have shot video with their phone; 26% have watched video on their phone; and 22% have posted videos or photos online.

3 Easy Ways to Make a Video That Will Inspire Legacy or Major Gifts

iMarketSmart

Video is powerful. of the American population watches at least one online video a month. Consumers watched over 48 billion online videos in July 2013 alone, 7.4 Using video results in higher amounts of traffic to your web pages. 45.4%

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What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

I am sure that youve seen it by now  a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease. First, it requires a video.

Free photo editing tools for nonprofits

ImpactMax

But lots of nonprofits don’t have the money to hire great photographers or buy Photoshop, so they end up using lacklustre photos or no photos at all. Quick and dirty photo enhancement: PICMONKEY. More advanced photo editing and manipulation: PIXLR. PIXLR.

A Great Nonprofit Annual Report in a Fabulous Infographic

Kivi's Nonprofit Communications Blog

I included relevant photos from the past year and a couple of call-out anecdotes. The video was created in PowerPoint and set to music purchased from a royalty-free service online. Annual Reports Graphic Design Guest Bloggers Nonprofit Communications Video Liesl Manone.

Do you have a video? Submit it for an award!

Nonprofit Marketing Blog

Now in its 6th year, the DoGooder Nonprofit video awards program is presented by See3 Communications and YouTube in association with Cisco and the Case Foundation. Canada and Australia that created video in 2011. The submission phase goes until February 29th, after which the public will have a chance to vote for the winning videos. See3 is the wonderful agency that brought you the Generosity Day video !). Submit a one-minute video here.

Eye Candy—Digital Storytelling Challenge 2013

Getting Attention

I was thrilled to be invited to judge this year’s TechSoup Digital Storytelling Challenge and even more thrilled to see how many powerful videos, and photos (both stills and slide decks/photo series) were submitted. Do the photos hold up to the videos?

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One Fundamental Thing Nonprofits Need To Know About Social Media

J Campbell Social Marketing

photo credit: mkhmarketing via photopin cc –> One of my favorite nonprofit technology evangelists is Amy Sample Ward, the innovative and creative CEO of the Nonprofit Technology Network ( NTEN ).

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Free digital storytelling tools for nonprofits

ImpactMax

This year is no exception, Not every nonprofit has the resources to hire videographers or even buy and use a video cam themselves. These online tools offer FREE ways to get dynamic content onto your website, blog, and social media without HAVING to use video. Flickr/mysza831.

4 More Clever Ways to Improve Your Thank You Letters

Kivi's Nonprofit Communications Blog

Record a Video Message. One of my all-time favorite thank-you emails came from The Nature Conservancy (TNC), with a link to a short video. See more thank you videos on my YouTube page. As we mentioned last week, first-time donor retention is a measly 19%.

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Easy Fundraising: Convert Home VHS Videos to DVDs and/or Digitize Old Family Photos

Fundraiser Ideas

This fundraiser can take one of two forms (or you can offer both services, of course): You can offer to transfer people’s family videos in VHS format to DVDs. A lot of families have family videos in VHS format, which is harder to play and far less stable than DVD format.

Reasons I Don’t Use Instagram [And Why They Are Silly]

Kivi's Nonprofit Communications Blog

No, apparently it’s a “News tab” at Instagram) on your browser, but you can only upload photos from your phone. I only take photos with my phone. I feel like anyone can see my photos. I have had an Instagram account for over a year now.

More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

After all, I don’t think it should surprise anyone who works in nonprofit communications that strong photos and videos are essential to getting attention. But there are a few things nonprofits can do to incorporate strong photos, graphics, and videos into their media-relations efforts.

10 Ways Nonprofits Can Succeed with Visual Marketing

J Campbell Social Marketing

photo credit: helgabj via photopin cc. Photos and videos should dominate the most prominent parts of your home page (and other website pages), not big blocks of text. Snap some photos of the volunteers, the back office, even clients if they are amenable.

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

I used to take screen shots of the post on mobile and then have to remember to check my photos later to find the information. Right now the Save feature only works for links to outside content, including video, and NOT individual status updates and photos.

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How to Succeed with Nonprofit Video

Getting Attention

who’s going to guide you to nonprofit video success with possible cash prizes… What’s the communications tool that’s going to make your nonprofit marketing campaign shine, online and off? Well I’m here to tell you that it should be video.

15 Ways Nonprofits Can Use Instagram

J Campbell Social Marketing

With 100 million monthly active users and over 40 million photos uploaded per day, the photo-sharing site claims to gain a new follower every second. What types of photo garner the most engagement, the most likes, the most comments? They are taking photos.

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Kivi's Nonprofit Communications Blog

5) Unleash Creativity With a Photo or Video Contest. Even though only a few people submit videos or photos, many more lurk and observe, and perhaps even share. Show us your favorite park, wildlife photo, architecture or playground.

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6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

1) Experiment with Facebook Live video. This is great news for those early adopters that use it, as their live videos get priority in the News Feed, and are shown to a higher percentage of their fans than a normal post. They may even be streaming their own live videos!

11 props you can use to raise more money at face-to-face meetings

iMarketSmart

Photos of projects or beneficiaries (be sure you can tell a story about each photo). Videos (easily transported in a phone, iPad or computer). Architectural illustrations of a proposed project (or photos of similar projects done by other orgs).

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How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

J Campbell Social Marketing

On Facebook, videos are shared 12X more than links and text posts combined. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. 36% of all shared links on Twitter are photos! I presented a great webinar this week with 4Good and Nonprofit Webinars, and I am happy to share it with you here. You can also read more in my free e-book !

A Day in the Life of a Nonprofit Communicator – Lizzie Chen

Kivi's Nonprofit Communications Blog

Lizzie Chen is the multimedia specialist at Southwest Key Programs and specializes in documentary photography and video production. She loves bringing the stories at Southwest Key Programs to life through videos and photos. Lizzie Chen.

4 Inspirational “Share Your Story” Pages That Will Knock Your Socks Off

Kivi's Nonprofit Communications Blog

Encourage supporters to share more than just their words — photos, videos, and artwork can tell powerful stories of need, perspective, and benefits of your work. Want to get your supporters pumped? Try a “Share Your Story” page on your website.

7 Ways Nonprofits Can Use Pinterest Group Boards

J Campbell Social Marketing

Invite the Event Committee, speakers, sponsors, donors and volunteers to pin photos before, during and after the event. Use an event hashtag, like #14NTC , to curate photos and find others.

Nonprofit Storytelling in A Digital World

J Campbell Social Marketing

In this free workshop we will cover: · How to use digital tools to tell your nonprofit story. · How to make your message stand out and cut through the clutter and noise. · How to use video-sharing tools to connect with supporters. photo credit: kodomut via photopin cc.

4 Ways To Set Yourself Apart With the New Twitter Layout

J Campbell Social Marketing

As more and more social networking sites move towards the Facebook Timeline look – think big cover photo and prominent profile picture – the importance of gathering and creating eye-catching visuals becomes even more important. 1) Showcase your organization with great photos.

4 Ways To Make A Story Come Alive

Kivi's Nonprofit Communications Blog

Turn it into a video. While you’re at it, why not turn your interview into a quick video? Video testimonials are great to share on your website, Facebook page, and email newsletter! Make a “storybook” using lots of photos. Laurel Dykema.

#SOCIALNETWORKS: Let Flickr Tell Your Nonprofit’s Story As It Happens

Non Profit Marketing 360

And with digital social media, images are becoming both more common and more powerful as platforms such as Facebook and Google+ emphasize the photo and graphic qualities of their social-media networks. Photos service (rather like what Facebook might do with Instagram ). It still remains the most popular photo-sharing site, with a global Alexa status of 31. Flickr teams with Pinterest, releases share button for proper photo attribution (venturebeat.com).

Impossible to Resist - MoveOn's Latest "You're In the News" Video

Getting Attention

I immediately clicked on the email invite to to the latest in MoveOn.org 's "you're in the news" video video series. It seems to be integrated with a Facebook app that pulls info and photos from your profile. Here's the video. This video series goes further as it incorporates photos and other personal info (privacy issues are another matter, for another day). It's irresistible to share it via email as I was invited to do at the end of the video.

Make Your Annual Report Sing: 5 Ways to Choose and Use Stories

Getting Attention

Whether told through gestures, symbols or spoken words, carvings on a cave wall or YouTube videos, we humans have used stories as a communications strategy for thousands of years.

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Fundraising So Simple Only a Child Can Do It Well

The Agitator

They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. Check out one of their pre-programmed, easily adaptable videos here. The high quality videos come with the deal and can be easily modified by inserting photos from the user’s library. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US.

Get Noticed in an Instant With a Visual Story

Ann Green

Tell a story in an instant with a photo. Your donors are busy and may not have time read a story, but you can capture their attention in an instant with a great photo. A photo of your executive director receiving an award is not very compelling. Highlight your work with a video.