Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

Because I thought nonprofits wanted to work with an agency for their website. People want to work with those who provide the best results. And they want to know the name, face, personality and qualifications of the folks they’re working with.

Bring Yourself to Work? James Porter Does

Getting Attention

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. James recently asked me (via email from his personal address) to donate to the END Fund in support of his participation in a marathon this June. Use this inspiring model as motivation to bring one more aspect of yourself to work today.

Trending Sources

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? Personalized Medicine vs. Personalized Health . We are in an age of personalized medicine. The Personalized Health Manifesto (see pg.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? Personalized Medicine vs. Personalized Health . We are in an age of personalized medicine. The Personalized Health Manifesto (see pg.

Your Org’s Personality in Three Words?

Kivi's Nonprofit Communications Blog

When I ask staff at nonprofits to describe their organization’s public personality, I often get blank stares, or something like “Ummm. Whether or not you think your organization embodies a certain kind of personality now, what would you like it to be? Hard-working.

A simple personal leadership tool for executive directors and fundraisers

Fundraising Coach

In our line of work, we can't simply punch a clock. Some weeks we're working 60-70 hours, some closer to 35. I enjoyed the people I worked with and was glad to be a team player. This tool helped me in my personal leadership.

Why I’m Working with Bloomerang

Kivi's Nonprofit Communications Blog

So it was sort of a big deal, at least in my own head, when I started talking to Jay Love , the CEO of Bloomerang , about working together. In late 2012, Jay decided to create a new kind of donor management and fundraising software, this one with best practices baked right into how it worked. Jay’s work with Tom led him to me. Much of what we talk about at Nonprofit Marketing Guide requires software to do well.

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How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information.

Work-Life Balance at #15NTC

Kivi's Nonprofit Communications Blog

This morning, Stephanie Bowen, Leili Khalessi, Kerala Taylor and I led a session called Paradox but Possible: Hardcore on Work AND Life. Many of us we feel like we are neglecting our personal needs or interests for the sake of getting the job done. Greetings from Texas, Y’all!

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The Work behind Your Work: Your Methods & Wants for Nonprofit Blog Carnival

Getting Attention

Or, if there’s specific issue, person or gap that’s blocking you from the outcomes and satisfaction you desire, please blog on that. This is the work behind our work. . That’s the work behind our work. We focused on marketing work there but the discussion got so deep and passionate that I wanted to expand it to include all of you, across functions.

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Creating Content to Match Your Org’s Personality

Kivi's Nonprofit Communications Blog

On Wednesday, I suggested a few ways that nonprofits can show their personalities , following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit. Personality is important, because it’s essentially your brand — what you are known for and how people perceive you. Use testimonials from others to talk about the impact of your work. One final note on personality types.

How MarketSmart Works With Partners

iMarketSmart

People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. We give direct response agencies and printers ways to use data to develop much more targeted, relevant, and personalized communications. Do you work for a CRM or other software company?

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Marketing Your Cause to Millennials—What Works

Getting Attention

Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. Then get personal. What has worked for you? She blogs here on getting successful yet stress-free as a nonprofit staffer.

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Personal, Political, and Professional

Nonprofit Consultant Blog

The common sense advice that is frequently given about social media is to keep your personal and professional identities completely separate. Much like the age-old saw about not discussing religion or politics at social gatherings, this is meant to avoid controversy, and, more to the point, not give any work associates reason to disagree with you (or terminate your job, etc.). I'm not a recent college graduate with pictures of wild parties filling my personal social media streams.

10 Shocking Scary Secrets of Working in Fundraising

Wild Woman Fundraising

Another thing he saw over and over again was nonprofit boards assuming that everyone who worked at the nonprofit was an idiot. I HEARD THIS from other people when I worked at this nonprofit, both the board and the CEO thought staff were STUPID! Scary by Marco Mazzei from Flickr.

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Should You "Personal Brand" A Small Business?

Diva Marketing Blog

Even if you're good at balancing work/life it's always just around the corner. As a small business owner you have one additional decision, when it comes to branding and creating awareness, that your friends working on the other side of the street don't have to consider.

Being A Gracious Person

A Small Change

I received an award a couple of months back for some of my volunteer work with Northwest Development Officers Association (NDOA), our local fundraising association. It so happened that one of the board members at the foundation where I work was at the event and she sent a covert email to my boss. I realized that I am not as gracious a person as I thought I might be.

7 Ways to Show Your Nonprofit's Personality

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I once asked my readers to describe their nonprofit’s personality in three words and I got some interesting responses. Several of my readers emailed me privately to say that they really didn’t think their nonprofit had much of a personality at all.

Online Reputation Management, Personal Branding, Digital Footprints and SMM

Public Sector Marketing 2.0

personal branding (red). The term personal branding (red) has been dominating this search space, likely because it is often used in the marketing / communications world speaking circuits. Once in a while I like to analyze various search trends taking place in my industry.

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

It’s personal. This powerful personal trigger combines with social norms to inspire action. Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge.

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Spread the work around

Get Fully Funded

If you working on raising the money of your dreams, you should always be on the lookout for people who can help advance your cause. After all, you can’t do it yourself and many hands make light work. People don’t have to be Board members to serve on a committee for your organization, they just have to care about the work your nonprofit is doing, and be willing to give their time and talent. . Make sure they have the time and are willing to do some work.

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4 Tips for Subject Lines That Work

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Personalize your subject line with the recipient''s city or state, which typically generate higher open rates than first or last names. Subject lines are more important than you might think. On average, at least 100 emails flood your constituents'' inboxes every single day. That''s a lot of digital noise to shout over, which is why your email subject lines need as much TLC as the content inside.

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Personal Branding Within The Corporate Workplace

Diva Marketing Blog

There have been volumes written about how to create a “personal brand” including right here on Diva Marketing posted in 2009. your employer helped you develop your personal brand to the benefit of both you and them? Answer: You have an Employee Personal Branding Strategy.

7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

A favorite year-end tactic, storytelling brings your nonprofit’s work to life. Hone in on a particular person or community that was helped by your organization. Interview the person at the center of the story and gather quotes that you can use in your publications.

Online Personalization Builds Loyalty

The Agitator

There, with mycarezone.org, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. Check out the description by Bluefrog’s Mark Phillips of how Animal Protector works and the strategy behind it. About nine months ago, The Agitator noted the online approach taken by CARE International in the UK.

Put Shakespeare’s Storytelling Skills to Work for Your Nonprofit

Getting Attention

The food bank’s outcomes that led to the honor tell the real story, when you connect them to a person or family that have been better served due to these changes: More efficient operations. Guest blogger Kim St. John-Stevenson is the communications officer at the St.

[FNAME] Never Works

The Agitator

So I was struck by a short post by David Baker, Axciom’s VP of Digital Product Solutions, in which he actually warns against going overboard with respect to personalizing marketing messages. Here — in [FNAME] Never Works — is his core message and question: “There is a fine line between marketing brilliance and having to walk into your boss’s office and explain a poor customer digital experience that went viral.

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail?

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Take it or leave it

Wild Woman Fundraising

Knowing that it’s probably going to be underpaid, and tons of work? Are you applying for nonprofit jobs? How many do you apply to a week? this Nonprofit job. Take it? Or Leave It? Image by jameleh on Flickr.

Why Social Fundraising Works

Nonprofit Marketing Blog

So, why does social fundraising work so well? While giving is a highly emotional and at times deeply personal act, at its core, most giving is social. Our personal experiences and social ties often drive our decision to donate to a cause.

How does an appeal letter edit work?

Wild Woman Fundraising

She also began to hire people to do things around her house and was being over charged for the work they did. We work with landlords, utility companies and other creditors to arrange payment plans. Or, they may need help with homemaking or personal care. Put in headers & personalization to break up the text. How does an appeal letter edit work? I recently did a series of webinars for National Meals on Wheels, and the latest one was on appeal letters.

13 Paths to Productivity & Satisfaction—Nonprofit Staff & Consultants

Getting Attention

Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there).

How to Work With a Social Media Consultant

J Campbell Social Marketing

You most likely don’t have the capacity to hire a full time person to run your social media. Despite your best intentions and great ideas, perhaps you do not know how to begin to work with a consultant or what to expect. I come across this situation in my work, and I want to help.

What Actually Works In Marketing in 5 Sentences

J Campbell Social Marketing

One man asked, “SO, after all this – Facebook, Instagram, Google AdWords, blogging – can you tell us, in 30 words or less – What actually works ?” But at the end of the day – What actually works ?

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Does The Agitator Have A Split Personality?

The Agitator

It houses all the great stuff that worked that didn’t get repeated.” Or more properly, does The Agitator suffer from dissociative identity disorder? Yesterday, in Yawning All The Way To The Bank , Roger wrote persuasively on the importance of fundraisers NOT chasing the latest ‘shiny new thing’ Indeed, he made the case for being boring, particularly with respect to consistency of message.

How Does Work Get on Your Plate?

Kivi's Nonprofit Communications Blog

As I’ve been writing my new book on nonprofit content strategy (due in December, published in late Spring 2013), I’ve been thinking about all the different factors that influence what nonprofit marketers put on both their editorial calendars and their personal to-do lists.

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Don’t be that person to your donors! You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter.

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Don’t be that person to your donors! You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter.

Making Quirky Communications Work at DC Central Kitchen

Kivi's Nonprofit Communications Blog

So I smiled ear to ear when William Neuheisel , communications manager at DC Central Kitchen , talked about how their communications personality is a little quirky.

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Write to a person, not an audience

Nonprofit Marketing Blog

I once heard Elizabeth Gilbert speak, and she said a key to her work is writing is to an audience of one—whom she knows. When she writes with a particular person in mind, it makes her writing stronger.