The Downside of Personalized Emails
Kivi's Nonprofit Communications Blog
AUGUST 26, 2015
Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. What happens to your nice, personalized email when that first name field is blank in your database? Sign up for your mailing list with a new email address, but don’t include your first name (or any other details you may use often in personalizing your emails). Call me “Unknown” one more time.