The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. What happens to your nice, personalized email when that first name field is blank in your database? Call me “Unknown” one more time.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? Personalized Medicine vs. Personalized Health . We are in an age of personalized medicine. The Personalized Health Manifesto (see pg.

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Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? Personalized Medicine vs. Personalized Health . We are in an age of personalized medicine. The Personalized Health Manifesto (see pg.

Your Org’s Personality in Three Words?

Kivi's Nonprofit Communications Blog

When I ask staff at nonprofits to describe their organization’s public personality, I often get blank stares, or something like “Ummm. Whether or not you think your organization embodies a certain kind of personality now, what would you like it to be?

Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

And they want to know the name, face, personality and qualifications of the folks they’re working with. Tweak your staff and board bios to include a story about how each person has been affected by your mission. So glad to welcome guest blogger Yesenia Sotelo!

Creating Content to Match Your Org’s Personality

Kivi's Nonprofit Communications Blog

On Wednesday, I suggested a few ways that nonprofits can show their personalities , following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit. Personality is important, because it’s essentially your brand — what you are known for and how people perceive you. Use the first and second person (I and You) in your writing, ask a lot of questions, and smile (even in writing).

More On Personal Touch

The Agitator

Here’s a paean to handwriting by copywriter Karen Zapp: Why Direct Mail — the more personal the better — Will Not Die. Yesterday we talked about the power of the Post-it note. Today, something even more powerful … handwriting. Online fundraisers can tune out now.].

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Why Donors Want to Help One Person but Not Every Person

Nonprofit Marketing Blog

An NPR story caught my attention this morning. Maybe you heard it too? The story was about a psychologist’s study on. what kind of message inspires people to give more

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Personal, Political, and Professional

Nonprofit Consultant Blog

The common sense advice that is frequently given about social media is to keep your personal and professional identities completely separate. I've generally followed this advice, with separate blogs and distinct Twitter identities for the personal and professional. I'm not a recent college graduate with pictures of wild parties filling my personal social media streams. personal liberal Nonprofit activism social media barack obama presidential election privacy politics

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

Or do you build the reputation based on your personal brand ? The exciting news is you have an opportunty, that my dad did not, to ensure that your personal brand, and by extention, your new biz is success ready. You can go personal branding route or not.

7 Ways to Show Your Nonprofit's Personality

Fundraising 123

I once asked my readers to describe their nonprofit’s personality in three words and I got some interesting responses. Several of my readers emailed me privately to say that they really didn’t think their nonprofit had much of a personality at all.

Online Reputation Management, Personal Branding, Digital Footprints and SMM

Public Sector Marketing 2.0

personal branding (red). The term personal branding (red) has been dominating this search space, likely because it is often used in the marketing / communications world speaking circuits. Once in a while I like to analyze various search trends taking place in my industry.

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

is your personal brand attracting the right audience? There are tips and ideas and a worksheet I developed that will you define who to follow/friend and the extent of person information you want to share on specific social networks. . .

Friday fun: Find your social networking personality

Nonprofit Marketing Blog

This is a fun Friday flowchart to determine your social networking personality via Mashable. It’s extreme. But that’s what I like about it. It forces us to own up to our own foibles. Or at least call out the typical ones, like humble-bragging. What are you?

Who Is This Person?

The Agitator

Yesterday, writing about the donor acquisition phase of the ‘donor journey’ , I suggested that the very first step to understanding the path your donor prospect was following was to, well, know your current donor. The assumption of course is that you’re seeking clones of that donor. There are several ways you can know your donor. For example, when you examine your current donor file, you’ll have heaps of transactional data. You might have source and channel information.

Free webinar: Mastering the in-person ask

Nonprofit Marketing Blog

If the thought of asking for a donation in person makes you sweat, Network for Good’s next free webinar is for you. Eastern to hear fundraising expert Jay Frost give nonprofits the insider scoop on garnering support via one of the most powerful methods—the in-person ask. Tune in Tuesday, April 16 at 1 p.m. Join us and learn answers to the following: How to ask for donations in a way that is comfortable for you.

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Personal Branding Within The Corporate Workplace

Diva Marketing Blog

There have been volumes written about how to create a “personal brand” including right here on Diva Marketing posted in 2009. your employer helped you develop your personal brand to the benefit of both you and them? Answer: You have an Employee Personal Branding Strategy.

On a personal note: A moment that shaped me

Nonprofit Marketing Blog

Because every person on that flight would be remembered for how they lived, not how they died. I posted this on LinkedIn this week and thought I would share it with you. I was asked to write about what inspires me. I think “inspire” is perhaps not the right word given the tragedy I describe here. It was unspeakable. This is how it has shaped me, ever since. It held the fundamental lesson of life - one I should have known but just didn’t quite get till then.

When Does Personalization Get Creepy?

The Agitator

My answer would be: When I didn’t realize I gave you the information driving the personalization. from Neuromarketing, which looks into how far marketers should go (or not) with personalization before they trigger adverse reactions.

Being A Gracious Person

A Small Change

I realized that I am not as gracious a person as I thought I might be. I received an award a couple of months back for some of my volunteer work with Northwest Development Officers Association (NDOA), our local fundraising association. I had no idea that I was receiving the award. A couple of my friends strategized together to bring me to the event, and during the announcement I was shocked.

A Reminder About The Personal Touch

The Agitator

Some packets included an affixed personalized Post-it note. Those receiving the personalized Post-it note on their packet had significantly higher return rates, and returned their surveys more promptly with higher quality responses. Rather, for me the study is just a reminder of the value of a personal touch … however you can accomplish that under the circumstances of any given mail or email campaign.

Write to a person, not an audience

Nonprofit Marketing Blog

When she writes with a particular person in mind, it makes her writing stronger. Whether you are writing an appeal or a grant proposal or a call to action—or a novel—write with one person in mind.

Online Personalization Builds Loyalty

The Agitator

There, with mycarezone.org, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. About nine months ago, The Agitator noted the online approach taken by CARE International in the UK. This approach cut attrition amongst face-to-face acquired donors in half.

Fundraisers … Personal Shoppers For Donors

The Agitator

The fundraiser should be the donors’ personal shopper … making sure they get what they’re looking for. In her latest blog post, Sacred Cows: Battling Ourselves , Angie Moore takes on an important topic — how did you guess? — nonprofit sacred cows. She observes: “Most people prefer some type of routine. Those routines create patterns, and before long we’re all saying, “Well, that’s the way we do it.”

An introduction to the DISC personality assessment

Fundraising Coach

personality assessment. Love (Stewardship) new zealand personality social skillsI love assessments and tests. I love taking the MBTI and the Highlands Ability Battery. One of the most popular things I share in my fundraising trainings is the D.I.S.C.

On a personal note: In support of leaning in

Nonprofit Marketing Blog

This week, I published a personal post on my LinkedIn blog. I thought I’d share it here. I was asked by LinkedIn to post on the theme of “my best career mistake.” ” You can view the original post here. I welcome your reactions and thoughts. Eight years ago, I found myself scraping the tops off store-bought cupcakes in my kitchen at one in the morning.

Giving Up; Nonprofit Personality Pays Off Online

Nonprofit Marketing Blog

Did you know that nonprofits with a branded donation page – a page that shows off the organization’s personality and makes giving tangible for donors – can see up to 5 times more in donation dollars than a nonprofit with a generic donate page?

Bring Yourself to Work? James Porter Does

Getting Attention

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? James recently asked me (via email from his personal address) to donate to the END Fund in support of his participation in a marathon this June. For James, the personal is professional: Hi Nancy, When thinking through who to ask to support me, some of my fellow rockstar runners came to mind, including you! .

Does The Agitator Have A Split Personality?

The Agitator

Or more properly, does The Agitator suffer from dissociative identity disorder? Yesterday, in Yawning All The Way To The Bank , Roger wrote persuasively on the importance of fundraisers NOT chasing the latest ‘shiny new thing’ Indeed, he made the case for being boring, particularly with respect to consistency of message. Communications whiz Tom Ahern picked up the theme and made a great comment on the post: “I’m opening the new wing of my Museum of Nonprofit Knuckleheads.

Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

But what about the personal side? Small business owners understand the merging of business and personal all too well. What do you do if a person you barely spoke to an offline Chamber event wants to be your Facebook friend?

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Are you a cold-hearted fundraiser or a warm-hearted facilitator?

iMarketSmart

Recommendations: >> Understanding Your Personal Asking Style – with Andrea Kihlstedt. >> The flow chart below makes me very uncomfortable.

Posting to a Facebook Page Using Your Personal Profile [Video]

Kivi's Nonprofit Communications Blog

Yesterday Kristina shared how to comment on Facebook as your organization as opposed to your personal profile. But what if you want to post on your Page, not as an administrator, but as yourself? You can do that easily and it could be very helpful for Pages with multiple admins.

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

The page has messaging, imaging and an aesthetic that is familiar to the donor and conveys the organization’s personality and mission. Today my colleague Kate Olsen guest posts again.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

By putting together a comprehensive profile of your audience, your nonprofit is better able to create personalized content that speaks to your audience and drives them to action. Audience Research case study Make-A-Wish Nonprofit Communications nonprofit marketing personalization personas

Why Your Emails Need a Personal Touch

Fundraising 123

One way to spread the love is by giving your emails a personal touch. Use a personalized greeting. Sending your email from one person, using first-person pronouns, and including contractions will keep your note feeling conversational. When your donors feel valued and special, they''re more likely to give again and again. Here''s how: 1. If your friend sent you a note that said, "Dear Sir or Madam," you might be a little confused.

Five Ways to Cultivate Your Donors—Personally

Fundraising 123

We say you must have two personal contacts per year with each of your major donors. Here are five suggestions for the most personal and effective ways to keep in touch and develop a relationship with each donor: Call them! It needs to be more like a personal e-mail "letter" you would send a family member or group of family members updating them on your life.

Reader Questions: How to Personalize Thank you Letters?

Wild Woman Fundraising

How do you personalize all the thank you letters when you have 30 or more a day? Here’s one way to personalize your thank you letters without going insane. People who give $25-$50, get a different thank you letter with a personal note at the bottom. People who give above $50, get a personalized thank you note. Reader Questions: How to Personalize Thank you Letters? Hello! We are answering MORE fabulous reader questions today!

How personal should your social media be?

Fundraising Coach

It amazes me that this one person thought I’d notice his unfollowing me. Social media needs to be personal. So it’s good to be personal, even quirky, in your social media communications. But how personal should your nonprofit account be?

What’s Your Personal Productivity Style? [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Work Simply: Embracing the Power of Your Personal Productivity Style by Carson Tate. Whether or not any particular productivity tip will work for you or not depends on your personal productivity style. If so, join us and let’s get personal about your productivity!

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Advocacy Creative Ideas Fundraising Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Online Marketing Social Networking Trends

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