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Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? The marketing-program dynamic is a delicate one.

3 Reasons to Invest in Your Monthly Giving Program

Kivi's Nonprofit Communications Blog

If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey , the answer is….not

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

So how do you help explain to people what each different organization does? An FtoM organization is not a choir. Harvey Milk. He was 20.

How to Translate Your Program Into a Compelling Video

Getting Attention

Guest blogger, Annie Escobar has created over 60 videos for over 30 purpose driven organizations. A program is not a protagonist.

Video 102

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

How exactly ARE fundraisers supposed to know how well THEIR planned giving program is doing compared to other nonprofits? That sounded great!

NEW Webinar: How to start your major gifts program with Amy Eisenstein

Wild Woman Fundraising

NEW Webinar: The Major Gifts Challenge: How to Start (or Grow) Your Major Gifts Program. Are you wondering how to get major gifts?

2016 Mentoring Program – Registration Now Open

Kivi's Nonprofit Communications Blog

Registration has just opened for Session #9 of our Communications Director Mentoring Program , taking place January – June 2016.

June 26

The single worst way to evaluate your planned giving program

iMarketSmart

I think looking solely at recent revenue might be the single worst way to evaluate a planned giving program. “How do you know?”

Simple Segmentation For Smaller Organizations

The Agitator

Fundraisers spend a lot of time developing the offer – writing (and rewriting, and rewriting, and rewriting) an appeal letter nine times, holding four meetings to decide on whether programs are accurately described, debating whether that cuddly polar bear premium is more compelling than a furry dolphin.

Is Peer Fundraising Right for Your Organization?

Nonprofit Marketing Blog

How do you know if your organization is ready to launch a peer-to-peer campaign? The power of peer giving is hard to ignore.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising.

[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. That’s the principle behind matching gift programs. You're going to love this!

How to create a monthly giving program.

A Small Change

A great example of this is IJM’s Freedom Partner program: “As a freedom partner you can send justice – right now.” Annual Fundraising

Fundraising QuickStart Program

Get Fully Funded

ANNOUNCING THE FUNDRAISING QUICK START PROGRAM! That’s what you’ll find in the Fundraising QuickStart program. Register now! No fluff.

Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or trying to create one single “umbrella” brand under which all our programs can live? Many nonprofits have named programs that are better known than the organization that runs them. Blog Nonprofit Branding Nonprofit Messaging

How I Started My First Monthly Giving Program

Nonprofit Marketing Blog

I didn’t have a monthly giving program and didn’t know how they worked, but I knew I had to think quickly—I could send her 12 reply envelopes so she could send in a gift each month. So that’s what I did, and my first-ever monthly giving program was born. That would be us). Oooookay. It would be simple for her and easy for me.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective. Welcome.

[Guest Post] 5 Reasons Your Peer to Peer Program is Failing

Fundraising Coach

5 Reasons Your Peer to Peer Program is Failing. But your program, your participants and your donors need and deserve personal attention.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Remind donors to make a will and consider your organization when doing so. Promote a video about a legacy donor.

How to Showcase Your Monthly Giving Program

Nonprofit Marketing Blog

What good is a monthly giving program if no one can learn more about how it will help further your mission? On Your Blog. Austin Pets Alive!

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs.

5 Big To-Dos for Monthly Giving Programs

Nonprofit Marketing Blog

So, if you’re serious about your monthly giving program, make sure that you follow these 5 Big To-Dos. Big To-Do 2: Organize the Basics.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

HELP WANTED – Organizations aren’t finding enough qualified candidates for the jobs. picture by mb21 on Flickr. Why is this?

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do.

Cause Marketing for Healthcare Organizations

Selfish Giving

NEAHP – Cause Marketing for Health Care Organizations. 8 Reasons Healthcare Organizations Should Do Cause Marketing. Point-of-Sale.

Partner with Program Staff & Your Network for More Marketing Impact

Getting Attention

Invest 4 minutes in watching this energizing video from the Kids Count program team at the Annie E. Casey Foundation. Casey Foundation.

How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

Organizations WITH a mid-level migrate 3%-3.5% of their donors to major gifts. of their donors to major gifts. and 1.2% =.7% Tweet this!

Stories for Sustaining Programs

Social Marketing and Social Change

How can storytelling help public health and social programs become sustainable? And that lesson is the curse of knowledge. Why and why not?

3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

I recently completed an all-new message platform for the largest human services organization in Massachusetts. The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. The messages you send reflect upon your organization.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Traditionally, there just aren’t that many donor names available for exchange or rental from other organizations in that geographic area. Bingo!

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. 2016).

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

If yours is an environmental organization, what message might you be sending to your loyal donors? We need to educate our donors. Tweet this!

Plan 71

Recurring Giving Challenge Lessons Learned: Named Monthly Giving Programs

Nonprofit Marketing Blog

Take, for example, the great debate around naming recurring giving programs. Debates can stem from the most banal of subjects.

Club 11

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

Or, do they silently cross your organization off their list? Could my organization and its supporters be better served with a new strategy ?

How to organize marketing around your supporters instead of your org chart

Nonprofit Marketing Blog

A common mistake in marketing (and fundraising, for that matter) is to organize your efforts according to your organization chart.

Komen’s Cause Marketing Program Isn’t “Finger-Lickin’ Good”

Selfish Giving

Cause marketing programs work best with lots of locations and lots of foot traffic. I really do. KFC has both. It was lovely while it lasted.

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

These traits should help staff and partners connect with the type of person who is your program priority. Married and/or Cohabiting Urban Man.

Build a robust monthly giving program for long-term growth

DonorDigital

Organizations with robust monthly giving programs fared much better during the recent economic downturn than those with stagnant programs.

INTERVIEW: Growing Your Monthly Giving Program with Erica Waasdorp

Wild Woman Fundraising

Since then, I’ve worked with organizations that have 30,000. So one other organization, it’s a rescue, they just broke through 100.