Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model.

Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. How to create a new hashtag for an event, campaign, or program and get others to use it.

Trending Sources

3 Reasons to Invest in Your Monthly Giving Program

Kivi's Nonprofit Communications Blog

If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey , the answer is….not Sustainer programs. You’ll learn everything from naming your program to recruiting sustainers to increasing sustainer gifts.

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

Since I didn’t know a lot about various LGBTQ organizations, I pointed him to the now sadly defunct Planet Out (which now redirects to Gay.com ), where I thought he might be able to find more people in the community. An FtoM organization is not a choir.

How to Translate Your Program Into a Compelling Video

Getting Attention

Guest blogger, Annie Escobar has created over 60 videos for over 30 purpose driven organizations. When an organization comes to me and says, “We want a video about our program,” I always cringe a little bit. Many non-profits fall into what I call “The Program Trap.”

Video 102

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

Jobs 49

NEW Webinar: How to start your major gifts program with Amy Eisenstein

Wild Woman Fundraising

But luckily this year I’ve managed to get Amy Eisenstein to come and present for us and help us all get over our fears of starting our major gifts program and asking in person for major gifts. NEW Webinar: The Major Gifts Challenge: How to Start (or Grow) Your Major Gifts Program.

2016 Mentoring Program – Registration Now Open

Kivi's Nonprofit Communications Blog

Registration has just opened for Session #9 of our Communications Director Mentoring Program , taking place January – June 2016. I admit it — this is my favorite program out of everything we do at Nonprofit Marketing Guide.

The single worst way to evaluate your planned giving program

iMarketSmart

I think looking solely at recent revenue might be the single worst way to evaluate a planned giving program. Because there are so many reasons why her organization’s planned giving revenue might have declined recently.

Simple Segmentation For Smaller Organizations

The Agitator

Fundraisers spend a lot of time developing the offer – writing (and rewriting, and rewriting, and rewriting) an appeal letter nine times, holding four meetings to decide on whether programs are accurately described, debating whether that cuddly polar bear premium is more compelling than a furry dolphin. Sadly, only a fraction of that time is generally spent assessing who among the organization’s donors should receive the offer and why.

Is Peer Fundraising Right for Your Organization?

Nonprofit Marketing Blog

How do you know if your organization is ready to launch a peer-to-peer campaign? Here are five things to consider: You have a solid online fundraising program in place. The power of peer giving is hard to ignore.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

How to create a monthly giving program.

A Small Change

Here are three keys to a successful monthly giving program: Invite people to join something (don’t merely ask them to give monthly): Now we’re talking about branding: creating a monthly giving program with a unique name and voice that fits with the mission of your organization.

Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability

Kivi's Nonprofit Communications Blog

Is program sustainability something your nonprofit talks about? More than ever, program sustainability is a concern for nonprofits and the grantmaking organizations that fund them. Promoters of Program Sustainability. “If Kylie Hutchinson.

Fundraising QuickStart Program

Get Fully Funded

ANNOUNCING THE FUNDRAISING QUICK START PROGRAM! The Fundraising QuickStart program is a 6-week webinar series designed to help you zero in on the strategies that are guaranteed to raise the funds your nonprofit needs NOW! That’s what you’ll find in the Fundraising QuickStart program.

Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or trying to create one single “umbrella” brand under which all our programs can live? Many nonprofits have named programs that are better known than the organization that runs them. If a program is popular – having a lot of name […].

Brand 21

How I Started My First Monthly Giving Program

Nonprofit Marketing Blog

I didn’t have a monthly giving program and didn’t know how they worked, but I knew I had to think quickly—I could send her 12 reply envelopes so she could send in a gift each month. So that’s what I did, and my first-ever monthly giving program was born. Little did I know it would turn out to be a great thing for my organization. [Editor’s note: This week’s post on monthly giving comes from Sandy Rees.].

[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. That’s the principle behind matching gift programs. If you don’t have the resources to put together a matching gifts team, make sure that everyone in your organization has at least a baseline knowledge of matching gifts.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

So I’ll be talking about decent work, what decent work is, and how decent work in the nonprofit sector can enhance the performance of our organizations. MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective.

How to Showcase Your Monthly Giving Program

Nonprofit Marketing Blog

What good is a monthly giving program if no one can learn more about how it will help further your mission? This week’s Recurring Giving Challenge lesson is all about highlighting your monthly giving program on your website. Great work by all of these organizations!

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs. Look at your organization and figure out what is that you have that you can “sell” to a local business.

5 Big To-Dos for Monthly Giving Programs

Nonprofit Marketing Blog

So, if you’re serious about your monthly giving program, make sure that you follow these 5 Big To-Dos. The key with any monthly giving program is that you’re building up the program and your goal is to bring in as many new monthly donors as possible.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Remind donors to make a will and consider your organization when doing so. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Promote a video about a legacy donor.

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do. Jessica Pullano. Illustrated videos are very popular right now with everyone from big corporations to small nonprofits.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

HELP WANTED – Organizations aren’t finding enough qualified candidates for the jobs. ” That’s right, nonprofits are putting all of that pressure on one person, and it needs to be about everyone helping the organization make more money, in whatever capacity they can.

Partner with Program Staff & Your Network for More Marketing Impact

Getting Attention

Invest 4 minutes in watching this energizing video from the Kids Count program team at the Annie E. Here program staff Laura Speer and Don Crary discuss their conviction that effective marketing is integral to program success (hallelujah!)

Cause Marketing for Healthcare Organizations

Selfish Giving

NEAHP – Cause Marketing for Health Care Organizations. 8 Reasons Healthcare Organizations Should Do Cause Marketing. Our Million Dollar Pinup Program. Here’s the back story to our program with Rhode Island based Ocean State Job Lot.

Stories for Sustaining Programs

Social Marketing and Social Change

How can storytelling help public health and social programs become sustainable? That was the brief I was given to conduct two short workshops at a recent national meeting of substance abuse treatment programs.

3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

I recently completed an all-new message platform for the largest human services organization in Massachusetts. The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation.

Team 18

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. Use “Favorites” to organize the chaos and feature your most important Tweets! The favorites option on Twitter is a simple, excellent tool to help you organize the chaos.

[Guest Post] 5 Reasons Your Peer to Peer Program is Failing

Fundraising Coach

5 Reasons Your Peer to Peer Program is Failing. Anyway, here are the five reasons why your peer to peer program might be the big one that got away (someone please stop me): Losing the forest for the trees when you can have both.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus. Traditionally, there just aren’t that many donor names available for exchange or rental from other organizations in that geographic area.

How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

Recently, my friends at Veritus Group (led by two industry icons— Richard Perry and Jeff Schreifels) determined the following: – Organizations WITHOUT a mid-level giving program migrate only.2%-1.2% – Organizations WITH a mid-level migrate 3%-3.5%

Plan 35

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. Both delivery models were implemented sub-nationally as 1-year pilot programs, with the aim of informing the design of a scaled-up program.

Best 42

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

If yours is an environmental organization, what message might you be sending to your loyal donors? I know, I know… you love your planned giving newsletter.

Recurring Giving Challenge Lessons Learned: Named Monthly Giving Programs

Nonprofit Marketing Blog

Take, for example, the great debate around naming recurring giving programs. If you’ve had this discussion at your organization, you’ve undoubtedly been across the table from someone who’s a staunch advocate for starting a society, a circle, or a club for your monthly supporters.

How to organize marketing around your supporters instead of your org chart

Nonprofit Marketing Blog

A common mistake in marketing (and fundraising, for that matter) is to organize your efforts according to your organization chart. In an ideal world, we would be organized around our supporters. Our organization chart would put them at the center.

Komen’s Cause Marketing Program Isn’t “Finger-Lickin’ Good”

Selfish Giving

Cause marketing programs work best with lots of locations and lots of foot traffic. The program also has lots of extras too, like pink buckets you can’t miss and lids with calls to action to get involved. Would I have advocated a similar partnership within my organization?

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

Or, do they silently cross your organization off their list? I think if your retention rate is under 40%, your donors are sending you a message about your direct mail program. Could my organization and its supporters be better served with a new strategy ?

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

These traits should help staff and partners connect with the type of person who is your program priority. All of these perspectives can contribute knowledge and understanding to create a platform for the design of the social marketing program. ".