Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. You probably know that hashtags are words or phrases with the hash symbol (#) in front of them.

Distressing Disconnect—INSIDE Your Organization! (Part One)

Getting Attention

As a consultant who’s been the fly on the wall in so many organizations, I’ve come to see such radical internal disconnects to be the norm. And that’s a norm that sabotages communications and fundraising impact for every organization blighted by disconnects. But in most organizations, the existence of the gap and what the conflicts are—must-knows for organizational success fundraising and beyond—remain hidden, and dangerous. Surprising, distressing but all too true!

Trending Sources

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

Since I didn’t know a lot about various LGBTQ organizations, I pointed him to the now sadly defunct Planet Out (which now redirects to Gay.com ), where I thought he might be able to find more people in the community. An FtoM organization is not a choir.

How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

Is your organization really that special?

iMarketSmart

For example, if you search for environmental organizations on Wikipedia , you’ll find the following list: Why should anyone make a major gift or plan a legacy gift for your organization? The post Is your organization really that special? Sorry. It isn’t.

Has your organization put you in a position to succeed?

iMarketSmart

The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

Your Organization’s Superhero

Kivi's Nonprofit Communications Blog

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” Tom says this about appeal letters, “Your appeal is not about how wonderful your organization is.

How to Organize Your Nonprofit’s Photos

Kivi's Nonprofit Communications Blog

How do you organize your photos so you can actually find what you need? So you know photos are important and you have found staff and volunteers to help document the great things that happen at your organization. It can be overwhelming to know how to organize all those photos.

Major Gift Fundraising For Smaller Organizations

The Agitator

Lots of time and money is spent on identifying success factors in major gift fundraising for large organizations. Very little on factors that make a big difference for smaller organizations. Surveying 662 completed questionnaires from organizations that generate income under $10 million, and coupling that with. Until now. Amy Eisenstein, author of Major Gift Fundraising for Small Shops , has just released a study done in conjunction with Prof.

Is Your Organization Really Donor-Centric?

The Agitator

There’s a quick test to determine whether a fundraising organization is truly donor-centered or not. Sadly, most groups fail the test … miserably. The test is simple: who in the fundraising/communications department has the most power?

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Next to the tipping options, why not include links to content about your organization’s management philosophy, its impact and 990? The post Should your donors be given a chance to “tip” your organization? Are you confused by that headline?

Simple Segmentation For Smaller Organizations

The Agitator

Sadly, only a fraction of that time is generally spent assessing who among the organization’s donors should receive the offer and why. Fundraisers spend a lot of time developing the offer – writing (and rewriting, and rewriting, and rewriting) an appeal letter nine times, holding four meetings to decide on whether programs are accurately described, debating whether that cuddly polar bear premium is more compelling than a furry dolphin.

What are your nonprofit organization’s assets?

Get Fully Funded

What are your organization’s assets? Incredible organization name recognition (like Habitat for Humanity). Well-known local, regional, or national celebrity who supports your organization. What are your nonprofit organization’s assets? Step one in the Simple Success Fundraising Plan is to identify your assets. They are things that you have going for you that you can leverage in your plan. Here are some examples of nonprofit organizational assets: .

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

Is Peer Fundraising Right for Your Organization?

Nonprofit Marketing Blog

How do you know if your organization is ready to launch a peer-to-peer campaign? The power of peer giving is hard to ignore.

Strengthen your organization with a sacred story

Nonprofit Marketing Blog

Storytelling champion Andy Goodman reminds us that stories can also work within our organizations to inspire and build stronger teams. Simply put, these are the stories that tell the story of how and why your organization was founded. Andy says: If you work for an organization, you should be able to answer the question, “Where did this organization come from? We often talk about the way stories bring your mission to life for supporters and inspire donors to give.

Organizations Helping in Haiti

Cause Related Marketing

Dear Friends:By now we've all heard of or seen pictures from the deadly earthquake in the beleaguered country of Haiti.Here's a list of charities operating in Haiti or heading there now with relief. I urge you to support one or more of them.The list comes from MSNBC. I'll add one more; a small charity that's been in Haiti for more than 10 years and was founded by the friend of a friend.

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How to break the most vicious cycle that hamstrings your organization’s growth

iMarketSmart

Unrealistic expectations: Donors tend to reward organizations with the “leanest” profiles. The post How to break the most vicious cycle that hamstrings your organization’s growth appeared first on MarketSmart | .

Your Organization’s Story: In One Minute

Mission Minded

Most of us know how frustrating it is to miss an opportunity to hook someone on our organization. If you’ve ever felt like you haven’t communicated clearly about the organization you love when you had the chance, this post is for you. Being prepared to make a strong connection with would-be supporters means having powerful […]. Blog Nonprofit Branding Nonprofit Communications Nonprofit Messaging elevator pitch Mad Libs Minute Message Model

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Your Organization’s Story: In Two Minutes

Mission Minded

As part of our series on the Minute Message Model, we recently shared an easy way to write your organization’s One Minute Message. That’s our term for the pitch you should use any time you are introducing your organization in person, print, or digital communications. If things go well, your One Minute Message will be […]. Blog Nonprofit Branding Nonprofit Communications Nonprofit Messaging Minute Message Model

Brand 21

Your Organization’s Story: In Five Minutes

Mission Minded

With your One Minute Message and your Two Minute Messages developed, you’re well prepared to give an arresting introduction and explain why your organization is needed. Used effectively, these messages give you a greater chance at keeping your listener interested. Now it’s time to paint a picture of the impact of your work. What happens […].

Do Your Organization’s Values and Brand Intersect?

Mission Minded

The post Do Your Organization’s Values and Brand Intersect? Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people […]. appeared first on Mission Minded.

Can Your Organization Pass the Donor-Centered Test?

Ann Green

I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. Can your organization pass the donor-centered test? Are your fundraising appeals focused too much on your organization – rambling on about how great you are? and not On behalf of X organization.

Three Tips for Improving Direct Mail Marketing Response Rates for Nonprofit Organizations

Exactask Marketing

In the Information Age, social media and other digital avenues now constitute the majority of fundraising efforts.

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do. Jessica Pullano. Illustrated videos are very popular right now with everyone from big corporations to small nonprofits.

6 ways to make your organization value marketing

Nonprofit Marketing Blog

When people tell me their organization doesn’t value marketing, they typically say something like this: “I tell my boss why marketing is important and why he should care about it. What’s interesting about this approach is that it’s basically a sermon on why the organization should value marketing. Don’t position your agenda as a marketing campaign; frame it as your initiative to support your organization’s goals, in your colleagues’ language.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

What are your nonprofit organization’s assets

Get Fully Funded

As an organization, you have assets that you can leverage in your fundraising plan that can make your case for support stronger. Incredible organization name recognition (like Habitat for Humanity). Well-known local, regional, or national celebrity who supports your organization.

The Devil You Know: Your Greatest Challenge Lives Inside Your Organization

Nonprofit Marketing Blog

Surprising, distressing, but all too true! According to findings released in the 2015 Nonprofit Communications Report , one of your greatest challenges to fundraising effectiveness is the difference in priorities and perspectives held by you (a fundraiser) and your key colleagues—your executive director and communications colleagues

Cause Marketing for Healthcare Organizations

Selfish Giving

NEAHP – Cause Marketing for Health Care Organizations. 8 Reasons Healthcare Organizations Should Do Cause Marketing. Cause Marketing for Hospitals cause marketing healthcare organizations hospitals

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. Use “Favorites” to organize the chaos and feature your most important Tweets! The favorites option on Twitter is a simple, excellent tool to help you organize the chaos.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Enabling page mangers to target organic posts gives them a say in the targeting process. Organic Post Interest Targeting. Drew Bernard.

An Argument Against Asking Donors to Provide Proof That They Left Your Organization in Their Estate Plan

iMarketSmart

You did your job well and 5 (…or 50… or 500) people said that they left your organization in their estate plan. Continually prove to the donor that he or she made the right choice because the organization and its leadership has a solid plan for the future.

Getting Our Big Picture Organized for 2016

Kivi's Nonprofit Communications Blog

Get everyone on the same page in your organization by doing your Big Picture Communications Timeline for 2016 before the end of the year. Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus. Traditionally, there just aren’t that many donor names available for exchange or rental from other organizations in that geographic area.

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Is your organization bright, bold and visually salient?

Nonprofit Marketing Blog

When you’re promoting your cause in a crowded, noisy space like on a bulletin board, at an event or side-by-side with other organizations online, try to visually stand out. Dan Ariely of Predictably Irrational fame had an interesting recent post on Tropicana’s marketing debacle.

3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

I recently completed an all-new message platform for the largest human services organization in Massachusetts. The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation.

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

Here’s his list: It isn’t about your organization or its needs. They reflect your organization’s future and destiny. In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Go in person to get the most generous contributions.

You can meet me at the Center for Nonprofit Organizations in February, March and April 2011!

Wild Woman Fundraising

I will be teaching four workshops in February, March and April at the Center for Nonprofit Organizations at 5930 Middle Fiskville Road in Austin! Want to come out and learn? Click on the links below to register. How to Find and Cultivate Donors.