Do email open rates matter?

iMarketSmart

Look, many browsers automatically open emails these days. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. Not really. Not much.

Improving Your Open Rate: The From Line

Kivi's Nonprofit Communications Blog

Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). Consistency makes your email more recognizable, and therefore more likely to be opened.

5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Last week, we talked about the importance of your From Line in getting your emails opened. Let’s look at five other important factors in your increasing your open rates. The easiest way to increase your open rate isn’t to change anything about your content.

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

As she presented her Powerpoint slides, she kept emphasizing how wonderful the open rates were. 17% open rate. 28% open rate. 34% open rate. Then I asked, “Why are you measuring open rates? First, a short story.

6 Tips for Improving Your Email Sender Reputation and Open Rates

Kivi's Nonprofit Communications Blog

On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates.

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The technology used to track an “open” uses an HTML IMG tag embedded in the outgoing emails. Many browsers these days open messages automatically. This drives me crazy.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? Way back in 2014, we saw our weekly email newsletter open rates drop from 18-20% to more like 16-18%. The typical open rates for that kind of newsletter are in the 20-25% range.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

All that work, just to increase our open- and click through-rates, one percentage point at a time. So, are you ready to start improving your open rates by 2%?

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. When I did so here, I discovered that: The tests aren’t apples-to-apples: Marketing Sherpa tested read rate, NOT open rate.

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Content Offers Donors Love – Episode 6

iMarketSmart

Podcast charity blog content offer definition content offer examples content offer hubspot content offer ideas content offer metrics cultivation for major gifts determine the best content offer format Fundraising fundraising tips major gift fundraising open rate smart goals

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

PRO TIP: Stop thinking about Open Rate! You may have an open rate of 100%, but if no one is clicking on your links or answering your call to action, then what good is that email? If people expect it and look forward to it, changing it up may hurt your open rates.

How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line. Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time.

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates.

Nonprofit Email Newsletter Best Practices and Tips

Kivi's Nonprofit Communications Blog

But you also need to stop emailing people who never open your content. How to Raise Your E-Newsletter Open Rate [Results from Our Experiment] When to Stop Snail Mailing and Emailing People, Part I What content should I put in my nonprofit email newsletter? Here are a couple of makeovers for you: Nonprofit E-Newsletter Before and After: Cornerstone Prep Click Me: An E-Newsletter Makeover with Mission India How do we get people to open the email newsletter?

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Since the financial cost of sending is so low, why not leave everyone on the list, even if they haven’t opened an email in a year? Your open rate is probably not as bad as you think it is. In other words, on average 1,200 people are opening your emails.

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays!

There’s No Such Thing as “Email Readership”

iMarketSmart

The “ marketing ” vendor said they garner these email stats for their clients: Average email open rate = 21%. Average readership rate = 14%. Average opt-out rate = 2%. When I received this I said, first of all… an opt-out rate of 2% is very high.

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How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

In March, we had 18,859 subscribers on our email list, had been sending the same weekly email to everyone, and our open rate had dropped to 12%. The open rate for that email was 8.1%, which I considered a win since they hadn’t opened any of our last 5 emails.

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All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Donation page completion rate. Image source: https://flic.kr/p/4fUsNL. p/4fUsNL. In a few weeks, the year-end fundraising frenzy will be over.

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

That's where your email deliverability rate comes in. Email deliverability is a metric for the rate of success you have at getting your messages into people’s inboxes. For nonprofits of this size, a change in deliverability rate by just 1% makes a difference of over $1,200.

Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Do you have questions about: Open rates? You have questions about how to use email to engage your supporters. Kivi has answers. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific).

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Mixed Links for Nonprofit Communicators – June 21, 2019

Kivi's Nonprofit Communications Blog

Nonprofits led open rates with 20.39%). Vintage Year. Montgomery, AL Howdy, friends! I am taking a few days off to spend time with the family, but I would never leave you without the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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Mixed Links for Nonprofit Communicators – May 3, 2019

Kivi's Nonprofit Communications Blog

But you have to get that email opened first, so here are 3 boring ways to dramatically improve your email open rate. RIP Peter Mayhew May the Force be with you this Friday before Star Wars Day (May the 4th…get it?)

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7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

You can also better track how your readers are responding to your communications by checking open rates and click-throughs. With the advent of social media, it seems like you constantly hear cries of “Email is dead!”

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Using Email Metrics to Determine Success

Non Profit Marketing 360

There are three email metrics that help us derive value: Open rate , which is the estimated amount of views on an email, click-through-rate (CTR) , which measures clicks of various links inside the email, and unsubscribes and subscribes. Open rate is often the most confusing metric you’ll come across. This rate can be somewhere between 10-50%, which is startling at first because we expect that the majority of our emails are actually opened.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%.

Top 3 ways to determine whether or not a so-called expert is worth listening to

iMarketSmart

Here’s the result: I remember hearing a speaker at a roundtable talk about how she got the open rates for her mass emails (spam) to increase. After the ‘oohs and ahs’ at the table subsided, I asked her why she cared about open rates so much.

Mixed Links for Nonprofit Communicators – April 12, 2019

Kivi's Nonprofit Communications Blog

Learn How to Boost Your Email Open Rate [Infographic]. Zambra. Asheville, NC I hope everyone had a great week! Are my fellow Game of Thrones fans ready for the beginning of the end?!?

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Email Reporting 101: How to Use Your Reports to Improve Your Results

Fundraising 123

Let''s start with opens. Your open rate tells you how many people saw your email in their inbox, clicked to open, and viewed your message. The ideal open rate will differ, based on the size of your audience or how frequently you''re mailing your contact list.

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M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). Almost every individual email metric declined including open rates and click-through rates. Bounce rates.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

People not opening your emails like you want? Here are 5 Simple Strategies to Improve Your Email Open Rates. Forget the small talk, just give me some Mixed Links… Rose Gear has 8 Strategy Basics for Nonprofit Organizations via npEngage.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

You are probably tracking your email open rates and hopefully, click-through rates, but here are Five Little-Known Email Metrics to Boost Engagement and Fundraising. Greetings from DC!

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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The open rate is hovering around 22%. But that doesn’t mean the same 22% of people are opening it every single week.

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

While this tactic has worked in the past, we started to notice a few problems: Open and click through rates were dropping below the nonprofit average (average open rate: 24.11%, average click through rate: 2.57%). High unsubscribe rates. Katelyn Baughan.

4 Tips for Subject Lines That Work

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Personalize your subject line with the recipient''s city or state, which typically generate higher open rates than first or last names. Some studies have found that the 28- to 39-character range is the sweet spot for maximum open rates. Revamping your subject lines with these simple tips can make a big difference in your email open rates. Subject lines are more important than you might think.

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Good News For A Friday

The Agitator

Just saw a brief analysis from Constant Contact of what gets emails opened. And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%.

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8 Great Ways to End Emails or Letters

iMarketSmart

>> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1.

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How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” Using Lead Scoring to Determine Opening Frequency.

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3 Easy Ways to Make a Video That Will Inspire Legacy or Major Gifts

iMarketSmart

higher open rate and a 96.4% higher click-through rate than those without. When “video” was used in the subject line of an e-mail, open rates increase by 7%. There are sites such as Elance and Guru that you can use to hire freelancers at very reasonable rates.

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It’s a Mobile, Mobile, Mobile, Mobile World

Non Profit Marketing 360

And 13 times, the mobile template had a higher open rate – by an average 2 percent. Mobile phone evolution (Photo credit: Wikipedia). Nielsen reported in May that just over half of all mobile subscribers in the U.S. own phones that connect to the Internet.

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