Trending Sources

18 Email Subject Line Strategies That Will Increase Your Open Rates

Wild Woman Fundraising

Do you wish you knew better ways to get people to open your enewsletter? Use these words (sparingly) and watch your open rates climb!

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? The typical open rates for that kind of newsletter are in the 20-25% range.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

All that work, just to increase our open- and click through-rates, one percentage point at a time. The spread was from 0.6%

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. Bye Felicia!”

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


marketing open rates newsletter

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

PRO TIP: Stop thinking about Open Rate! If people expect it and look forward to it, changing it up may hurt your open rates.

Free Webinar: How to get people to open your e-newsletters June 10th

Wild Woman Fundraising

Do you wish more people would open your nonprofit enewsletters? How can you get your open rates up? AND MORE! Webinar recording.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Since the financial cost of sending is so low, why not leave everyone on the list, even if they haven’t opened an email in a year?

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Good News For A Friday

The Agitator

Just saw a brief analysis from Constant Contact of what gets emails opened. And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. If your organization regularly beats 29%, this is a good news Friday! DUH … doesn’t everyone do that?

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio.

8 Great Ways to End Emails or Letters


>> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> Whew! Related Posts. >

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Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. in 2011).

Still Time for this Year-End Tweak

Getting Attention

Your subject lines are vital—If your people don’t open your email, you won’t motivate interest OR donations. Ask your provider.

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Should You Resend an Email to Non-Openers? 

Kivi's Nonprofit Communications Blog

Should you resend email to non-openers? Only send to people who didn’t open, or who opened and didn’t respond, the first time.

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online?

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

To meet donors’ expectations, you’ll need to do more than send generic thank you emails ( even if you have high open rates ). Kristina.

Who Gets Fired?

The Agitator

Feedback that would enable them to improve retention rates and lifetime value. Measurements I call ‘vanity metrics’ like ‘open rates’, ‘page views’ Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Social media premiumHow stupid can you get?

An A+ For Greenpeace

The Agitator

How could you NOT open an email like that? I’ll wager a very high open rate for these emails. I received an irresistible email from Greenpeace today. Its subject line was: Is this you Tom? What did they catch me doing?! Communications Online fundraising and marketing premium

Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

Meaningful, effective communication with donors can make or break any nonprofit fundraising program. How many clicks does it take to make a donation?

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

People not opening your emails like you want? Here are 5 Simple Strategies to Improve Your Email Open Rates. Nonprofit Training.

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4 Tips for Subject Lines That Work

Fundraising 123

Personalize your subject line with the recipient''s city or state, which typically generate higher open rates than first or last names. Some studies have found that the 28- to 39-character range is the sweet spot for maximum open rates. Subject lines are more important than you might think. " 1. State the Obvious.

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2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

McHale found that charities often came to him, frustrated with low email open rates and low engagement on social media channels.

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

For example, the report shows that open rates, click-through rates, and response rates were down in 2015. Why or why not?

Thank You MailChimp

The Agitator

As this study from email firm MailChimp indicates, a single word in the subject line can make a big difference in open rates.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Well, that could be a problem with more than half of recipients opening email on a mobile device. First off, let’s talk about mobile.

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates.

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

If they don’t open the welcome series emails, chances are low they will open anything else either. Download Your Copy.

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Day in the Life of a Nonprofit Communicator – Kristen Olsen

Kivi's Nonprofit Communications Blog

I usually open up emails requesting specific social media highlights, website updates, and newsletter features. Kristen Olsen. 9:30 am: Need.

Rock Stars of Nonprofit Thank You Notes

Kivi's Nonprofit Communications Blog

She says the open rate was average, about 20% (which is solid, if you aren’t familiar with these metrics). Now you do. Positive.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Put yourself in your donors’ shoes: think about where your eyes would go when opening an email. Abby Jarvis. Kristina . Congratulations!

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

When someone opens your email (lucky you, they opened it!), Looking to repurpose your direct mail appeals into email? Kivi. p/6D43LQ.

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

These pieces can get more people to open your email, key in on calls-to-action and important messages, and CLICK! Get me to open. BORING!

Nonprofit Email Newsletter Design from Walden School [Before and After]

Kivi's Nonprofit Communications Blog

And it’s hard to argue with happy parents and an increased open rate. We were soliciting new Board members at this time of year).

Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Email Marketing Manager: Includes improving open rates and click-through rates. There is no right way/wrong way. list bait).

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How to get donors to enable images in email

Fundraising Coach

But that doesn’t look as pretty and it makes it hard for tracking open rates in email analytics. An alternative to plain text.

How to get people to notice (and love) your emails

Nonprofit Marketing Blog

Recently MarketingProfs reported that Q2 email open rates decreased 8.3% Click through rates also dropped slightly. Create subject lines that make them want to open and read your message, and think about what shows up in the preview pane and from whom your email is sent. from Q1 levels. Try these tips: Stand out.

What’s Your Advice on Measuring Marketing Success?

Kivi's Nonprofit Communications Blog

open rates. click-through rates. Here’s a question that came in last week. Thank you very much! -AJ. list growth. But .

All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Image source:

Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates.

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5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

If you’re sending a fundraising appeal, click-through and open rates are important, but the most important metric is your ultimate goal: donations. If you’re sending a fundraising appeal, click-through and open rates are important, but the most important metric is your ultimate goal. More is more.