Do email open rates matter?
MAY 2, 2018
Look, many browsers automatically open emails these days. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. Related Posts: >>3 big reasons why email open rates don’t matter (and what you should measure instead). >>2 2 big reasons why email open rates don’t matter. Not really. Not much.