How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? Way back in 2014, we saw our weekly email newsletter open rates drop from 18-20% to more like 16-18%. The typical open rates for that kind of newsletter are in the 20-25% range.

18 Email Subject Line Strategies That Will Increase Your Open Rates

Wild Woman Fundraising

Do you wish you knew better ways to get people to open your enewsletter? Use these words (sparingly) and watch your open rates climb! Maybe your open house is free. Entries open today! Any other ideas you’d like to share to get higher open rates?

3 big reasons why email open rates don’t matter (and what you should measure instead)


As she presented her Powerpoint slides, she kept emphasizing how wonderful the open rates were. 17% open rate. 28% open rate. 34% open rate. Then I asked, “Why are you measuring open rates? First, a short story.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

All that work, just to increase our open- and click through-rates, one percentage point at a time. So, are you ready to start improving your open rates by 2%?

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

PRO TIP: Stop thinking about Open Rate! You may have an open rate of 100%, but if no one is clicking on your links or answering your call to action, then what good is that email? If people expect it and look forward to it, changing it up may hurt your open rates.

Free Webinar: How to get people to open your e-newsletters June 10th

Wild Woman Fundraising

Do you wish more people would open your nonprofit enewsletters? How can you get your open rates up? Join us for a free webinar on how to get people to open your e-newsletters on June 10th , 12pm PT, 1pm MT, 2pm CT and 3pm ET!

Content Offers Donors Love – Episode 6


Podcast charity blog content offer definition content offer examples content offer hubspot content offer ideas content offer metrics cultivation for major gifts determine the best content offer format Fundraising fundraising tips major gift fundraising open rate smart goals

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Since the financial cost of sending is so low, why not leave everyone on the list, even if they haven’t opened an email in a year? Your open rate is probably not as bad as you think it is. In other words, on average 1,200 people are opening your emails.

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How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

In March, we had 18,859 subscribers on our email list, had been sending the same weekly email to everyone, and our open rate had dropped to 12%. The open rate for that email was 8.1%, which I considered a win since they hadn’t opened any of our last 5 emails.

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Good News For A Friday

The Agitator

Just saw a brief analysis from Constant Contact of what gets emails opened. And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%.

8 Great Ways to End Emails or Letters


>> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1.

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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The open rate is hovering around 22%. But that doesn’t mean the same 22% of people are opening it every single week.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Still Time for this Year-End Tweak

Getting Attention

Your subject lines are vital—If your people don’t open your email, you won’t motivate interest OR donations. In fact, the likelihood of meeting your year-end fundraising goals is linked directly to improving your open rates. Did more people open one versus the other?

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3 smart new metrics to measure your fundraising effectiveness


Ranking: Track how each donor ranks your charity compared to others – Survey experts call these ‘rating questions’ Let’s face it, you have competition! Importance: Track how important each donor believes your mission is – This is another type of ‘rating question’ that contributes to loyalty scoring. 3 big reasons why email open rates don’t matter (and what you should measure instead).

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online?

Should You Resend an Email to Non-Openers? 

Kivi's Nonprofit Communications Blog

Should you resend email to non-openers? Only send to people who didn’t open, or who opened and didn’t respond, the first time. Can Resending an Email Improve Your Open Rates? . How to Resend an Email to Non-Openers the Smart Way.

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An A+ For Greenpeace

The Agitator

How could you NOT open an email like that? I’ll wager a very high open rate for these emails. I received an irresistible email from Greenpeace today. Its subject line was: Is this you Tom? What did they catch me doing?! The personalized email develops into a pitch for volunteers to undertaken some undisclosed mission for Greenpeace: “As I write this email, six brave and. Communications Online fundraising and marketing premium

Who Gets Fired?

The Agitator

Feedback that would enable them to improve retention rates and lifetime value. Measurements I call ‘vanity metrics’ like ‘open rates’, ‘page views’ Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management Social media premiumI’m continually amazed so many organizations ignore feedback from their donors. They simply hit the ‘mute’ button. How stupid can you get?

Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

In your email communications, look at your open rate and click through rate to determine your engagement rate – that is, divide the number of clicks by the number of opens. **For

10 Awesome [xyz] Ideas For Nonprofits

The Agitator

If I added another word or two instead of [xyz] to the subject line of this email, do you think it would increase or decrease the open rate? I eagerly opened the email, hoping to find. I enjoy speculating about email subject lines. However I’m already digressing. This isn’t a post about subject lines. But it is about how important the digital environment now is to nonprofit marketing and fundraising.

4 Tips for Subject Lines That Work

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Personalize your subject line with the recipient''s city or state, which typically generate higher open rates than first or last names. Some studies have found that the 28- to 39-character range is the sweet spot for maximum open rates. Revamping your subject lines with these simple tips can make a big difference in your email open rates. Subject lines are more important than you might think.

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2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

McHale found that charities often came to him, frustrated with low email open rates and low engagement on social media channels.

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

To meet donors’ expectations, you’ll need to do more than send generic thank you emails ( even if you have high open rates ). Kerri Moore. This summer, Kerri Moore gave us The Ultimate Checklist for marketing events.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

People not opening your emails like you want? Here are 5 Simple Strategies to Improve Your Email Open Rates. Forget the small talk, just give me some Mixed Links… Rose Gear has 8 Strategy Basics for Nonprofit Organizations via npEngage.

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Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Do you have questions about: Open rates? You have questions about how to use email to engage your supporters. Kivi has answers. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific).

Thank You MailChimp

The Agitator

As this study from email firm MailChimp indicates, a single word in the subject line can make a big difference in open rates. ‘Free’ isn’t guaranteed to work, but interestingly, ‘Freebie’ strongly lifts open rates (Go figure!).

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

For example, the report shows that open rates, click-through rates, and response rates were down in 2015. Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Well, that could be a problem with more than half of recipients opening email on a mobile device. You want people to open and read your emails, but how can you avoid spam filters? These inactive recipients will throw off your open rates and damage your deliverability.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Several metrics are used to determine your score including how many times your emails are marked as spam, if your emails are deleted immediately without being read, or if they are never opened. Track who doesn’t open your email. Download Your Copy.

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Rock Stars of Nonprofit Thank You Notes

Kivi's Nonprofit Communications Blog

She says the open rate was average, about 20% (which is solid, if you aren’t familiar with these metrics). I’m a nonprofit marketing geek, so I get really, super excited about things like awesome nonprofit thank you emails. That’s why you are here, right?

Day in the Life of a Nonprofit Communicator – Kristen Olsen

Kivi's Nonprofit Communications Blog

I usually open up emails requesting specific social media highlights, website updates, and newsletter features. 10:00 am: Time to open InDesign, Photoshop, and Illustrator. Log in to find my Walk for Brain Injury Awareness engagement email had an amazing open rate–46%!

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays!

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

When someone opens your email (lucky you, they opened it!), With open rates for appeals hovering at 14 percent , you bet your sweet petunias that you need to obsess over that subject line. Looking to repurpose your direct mail appeals into email?

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

These pieces can get more people to open your email, key in on calls-to-action and important messages, and CLICK! Which one of these emails would you open? The subject line is one of three pieces of frontline microcontent that determine if an email gets opened. Get me to open.

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

How many people opened it and clicked? Sometimes we put Opens under Reach.). For nonprofit fundraising, maybe a better measure is not dollar raised, but your donor retention rate or how many times you contact a donor. We’ll open registration next week.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Put yourself in your donors’ shoes: think about where your eyes would go when opening an email. Additionally, most emails are opened during the beginning of the week (Monday through Wednesday). Abby Jarvis.

3 Easy Ways to Make a Video That Will Inspire Legacy or Major Gifts


higher open rate and a 96.4% higher click-through rate than those without. When “video” was used in the subject line of an e-mail, open rates increase by 7%. There are sites such as Elance and Guru that you can use to hire freelancers at very reasonable rates.

Nonprofit Email Newsletter Design from Walden School [Before and After]

Kivi's Nonprofit Communications Blog

And it’s hard to argue with happy parents and an increased open rate. And our open/click thru rates are consistently higher than with the former template.