Do email open rates matter?

iMarketSmart

Look, many browsers automatically open emails these days. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. Not really. Not much.

6 Tips for Improving Your Email Sender Reputation and Open Rates

Kivi's Nonprofit Communications Blog

On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates.

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

As she presented her Powerpoint slides, she kept emphasizing how wonderful the open rates were. 17% open rate. 28% open rate. 34% open rate. Then I asked, “Why are you measuring open rates? First, a short story.

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad.

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

All that work, just to increase our open- and click through-rates, one percentage point at a time. So, are you ready to start improving your open rates by 2%?

Content Offers Donors Love – Episode 6

iMarketSmart

Podcast charity blog content offer definition content offer examples content offer hubspot content offer ideas content offer metrics cultivation for major gifts determine the best content offer format Fundraising fundraising tips major gift fundraising open rate smart goals

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. When I did so here, I discovered that: The tests aren’t apples-to-apples: Marketing Sherpa tested read rate, NOT open rate.

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

PRO TIP: Stop thinking about Open Rate! You may have an open rate of 100%, but if no one is clicking on your links or answering your call to action, then what good is that email? If people expect it and look forward to it, changing it up may hurt your open rates.

Free Webinar: How to get people to open your e-newsletters June 10th

Wild Woman Fundraising

Do you wish more people would open your nonprofit enewsletters? How can you get your open rates up? Join us for a free webinar on how to get people to open your e-newsletters on June 10th , 12pm PT, 1pm MT, 2pm CT and 3pm ET!

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Since the financial cost of sending is so low, why not leave everyone on the list, even if they haven’t opened an email in a year? Your open rate is probably not as bad as you think it is. In other words, on average 1,200 people are opening your emails.

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How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

In March, we had 18,859 subscribers on our email list, had been sending the same weekly email to everyone, and our open rate had dropped to 12%. The open rate for that email was 8.1%, which I considered a win since they hadn’t opened any of our last 5 emails.

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays!

M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). Almost every individual email metric declined including open rates and click-through rates. Bounce rates.

All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Donation page completion rate. Image source: https://flic.kr/p/4fUsNL. p/4fUsNL. In a few weeks, the year-end fundraising frenzy will be over.

Top 3 ways to determine whether or not a so-called expert is worth listening to

iMarketSmart

Here’s the result: I remember hearing a speaker at a roundtable talk about how she got the open rates for her mass emails (spam) to increase. After the ‘oohs and ahs’ at the table subsided, I asked her why she cared about open rates so much.

Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Do you have questions about: Open rates? You have questions about how to use email to engage your supporters. Kivi has answers. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific).

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There’s No Such Thing as “Email Readership”

iMarketSmart

The “ marketing ” vendor said they garner these email stats for their clients: Average email open rate = 21%. Average readership rate = 14%. Average opt-out rate = 2%. When I received this I said, first of all… an opt-out rate of 2% is very high.

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Using Email Metrics to Determine Success

Non Profit Marketing 360

There are three email metrics that help us derive value: Open rate , which is the estimated amount of views on an email, click-through-rate (CTR) , which measures clicks of various links inside the email, and unsubscribes and subscribes. Open rate is often the most confusing metric you’ll come across. This rate can be somewhere between 10-50%, which is startling at first because we expect that the majority of our emails are actually opened.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

You are probably tracking your email open rates and hopefully, click-through rates, but here are Five Little-Known Email Metrics to Boost Engagement and Fundraising. Greetings from DC!

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Good News For A Friday

The Agitator

Just saw a brief analysis from Constant Contact of what gets emails opened. And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%.

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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The open rate is hovering around 22%. But that doesn’t mean the same 22% of people are opening it every single week.

8 Great Ways to End Emails or Letters

iMarketSmart

>> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1.

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Thank You MailChimp

The Agitator

As this study from email firm MailChimp indicates, a single word in the subject line can make a big difference in open rates. ‘Free’ isn’t guaranteed to work, but interestingly, ‘Freebie’ strongly lifts open rates (Go figure!).

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Email Reporting 101: How to Use Your Reports to Improve Your Results

Fundraising 123

Let''s start with opens. Your open rate tells you how many people saw your email in their inbox, clicked to open, and viewed your message. The ideal open rate will differ, based on the size of your audience or how frequently you''re mailing your contact list.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Several metrics are used to determine your score including how many times your emails are marked as spam, if your emails are deleted immediately without being read, or if they are never opened. Track who doesn’t open your email. Download Your Copy.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

People not opening your emails like you want? Here are 5 Simple Strategies to Improve Your Email Open Rates. Forget the small talk, just give me some Mixed Links… Rose Gear has 8 Strategy Basics for Nonprofit Organizations via npEngage.

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3 Easy Ways to Make a Video That Will Inspire Legacy or Major Gifts

iMarketSmart

higher open rate and a 96.4% higher click-through rate than those without. When “video” was used in the subject line of an e-mail, open rates increase by 7%. There are sites such as Elance and Guru that you can use to hire freelancers at very reasonable rates.

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4 Tips for Subject Lines That Work

Fundraising 123

Personalize your subject line with the recipient''s city or state, which typically generate higher open rates than first or last names. Some studies have found that the 28- to 39-character range is the sweet spot for maximum open rates. Revamping your subject lines with these simple tips can make a big difference in your email open rates. Subject lines are more important than you might think.

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Should You Resend an Email to Non-Openers? 

Kivi's Nonprofit Communications Blog

Should you resend email to non-openers? Only send to people who didn’t open, or who opened and didn’t respond, the first time. Can Resending an Email Improve Your Open Rates? . How to Resend an Email to Non-Openers the Smart Way.

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10 Awesome [xyz] Ideas For Nonprofits

The Agitator

If I added another word or two instead of [xyz] to the subject line of this email, do you think it would increase or decrease the open rate? I eagerly opened the email, hoping to find. I enjoy speculating about email subject lines. However I’m already digressing. This isn’t a post about subject lines. But it is about how important the digital environment now is to nonprofit marketing and fundraising.

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How a Little Communications Research Can Yield Big Results

Kivi's Nonprofit Communications Blog

Make this a separate task from tracking things like open rates on your newsletter or web conversions for specific campaigns, so you can see the big picture. Beth Hallowell.

It’s a Mobile, Mobile, Mobile, Mobile World

Non Profit Marketing 360

And 13 times, the mobile template had a higher open rate – by an average 2 percent. Mobile phone evolution (Photo credit: Wikipedia). Nielsen reported in May that just over half of all mobile subscribers in the U.S. own phones that connect to the Internet.

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An A+ For Greenpeace

The Agitator

How could you NOT open an email like that? I’ll wager a very high open rate for these emails. I received an irresistible email from Greenpeace today. Its subject line was: Is this you Tom? What did they catch me doing?! The personalized email develops into a pitch for volunteers to undertaken some undisclosed mission for Greenpeace: “As I write this email, six brave and. Communications Online fundraising and marketing premium

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

They took a closer look at active fundraising periods and found end-of-year email fundraising took an especially big hit with spam rates jumping to 23.61% in 2016 as opposed to 8.6% GivingTuesday 2016 also saw spam rates climb 9.27% over 2015’s rates.

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Well, that could be a problem with more than half of recipients opening email on a mobile device. You want people to open and read your emails, but how can you avoid spam filters? These inactive recipients will throw off your open rates and damage your deliverability.

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Still Time for this Year-End Tweak

Getting Attention

Your subject lines are vital—If your people don’t open your email, you won’t motivate interest OR donations. In fact, the likelihood of meeting your year-end fundraising goals is linked directly to improving your open rates. Did more people open one versus the other?

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4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing

iMarketSmart

Here are the 4 email metrics that matter most for major and legacy gift marketing: 1- Click-thru rates (best measured as the total number of email clicks as a percentage of the opens). Don’t get tricked into measuring meaningless stats.