Trending Sources

Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

Regardless of the outcome of next week’s Brexit referendum on whether the UK should stay in or leave the European Union, fundraisers will continue to face the Opt-in/Opt-out Dilemma.

Hey Slacker, high five!

Wild Woman Fundraising

by Ben Hunt , a UK web designer who is pretty fantastic at helping people create more engagement and money on their websites. Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh.

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UK online giving up 85% over 3 years – but still only 3.7% of charitable donations?

Giving in a Digital World

However, I have been keeping-up with my report and research reading, and last week’s release of the latest eBay/MissionFish report ‘Passion, persistence and partnership: the secrets of earning more online’ has finally got me back to my keyboard. Based on the nfpSynergy ‘Virtual Promise’ research data quoted in the report there was an 85% increase in the percentage of voluntary income that came from online between 2007 and 2010.

Are you fundraising for Africa? Read this!

Wild Woman Fundraising

I am so excited to present to you my interview with Charlotte Beauvoisin, who writes Diary of a Munzungu , a UK citizen working in Uganda. Modern life is so stressful – the choices I’m faced with when I travel home to the UK boggle my mind!

Online Or Offline, What Matters Is Relevance

The Agitator

In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media.

More on Blackbaud’s Online/Offline Fundraising

The Agitator

Roger was fairly strident in his Wednesday post commenting on Blackbaud’s latest Target Analytics benchmark report on online fundraising. His assessment is that fundraisers just don’t ‘get it’ — and maybe don’t even care — when it comes to the importance of integrating online and offline fundraising channels. More donors are being recruited via online routes. Online donors also tend to give less once they move offline.

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Haiti one year on – the view from an online donor’s doormat

Giving in a Digital World

A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti. It’ll save you print and postage and the engagement and response options are so much richer online anyway.

Are organisational silos blocking your online fundraising growth?

Giving in a Digital World

Research from eMarketer reveals that the UK’s love of online shopping is well ahead that of the rest of the world, with an estimated 87% of Internet users here shopping online – compared to 73% for the US and 72% for Western Europe overall.

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Your greatest untapped online resource: your people

Nonprofit Marketing Blog

While my work concentrates specifically on digital media and disability non-profits in both the US and the UK, there is at least one major element that is arguably relevant for any nonprofit. There are substantial differences in how non-profits on either side of the pond handle their online operations. Today I feature a guest post by Filippo Trevisan of the School of Social and Political Sciences at the University of Glasgow.

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

Our discussions about this led to us working together to examine just what sort of a financial impact the lack of AdWords optimization might be having for UK charities. Online Advertising Online Fundraising Bryan Miller Google Adwords nptech The ATO Co

Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. A few highlights, just to whet your appetite… Overall, between home, work and other connections, 74% of UK adults now use the internet.

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Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. A few highlights, just to whet your appetite… Overall, between home, work and other connections, 74% of UK adults now use the internet.

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Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

All in all, well worth a look if you’re thinking of developing online project crowdfunding for your own organisation. MyProjects Online community fundraising Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

All in all, well worth a look if you’re thinking of developing online project crowdfunding for your own organisation. MyProjects Online community fundraising Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

12 Digital Fundraising Trends

The Agitator

Bryan Miller at blog Giving in a digital world has made a herculean effort over the month of January to unload a pile of insights about online and mobile fundraising. They’re well-worth looking through … Bryan has a strong fundraising background, both on the agency (Merkle, Rapp Collins) and client (Worldvision, Cancer Research UK) sides. This is definitely a keeper for all you online fundraisers.

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How to stay competitive in your fundraising career

Wild Woman Fundraising

They have a lot of resources on how to track what your donors do online, and help them fill out surveys so you can do what is called “Lead Scoring” of your donors, and see which ones are most worth your time, based on their own assessment of their interest in your cause.

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How Does Your Donor Behavior Compare To Canada?

The Agitator

Plus, here and there, some interesting comparisons with US and UK donors (who were similarly investigated in parallel research. Boomers demographic trends direct mail direct marketing Don''t Miss these Posts fundraising Hot Research online fundraising premium

Guess2Give aims to generate new online fundraising income from sponsored events

Giving in a Digital World

While I don’t have hard and fast data to prove it I strongly suspect that, after Emergency Appeals, Sponsored Event fundraising is the largest generator of online donations in the UK – with leading sponsorship fundraising site Justgiving recently announcing that its users have passed £1billion in funds raised since it launched 10 years ago. crowdfunding Online fundraising Sponsored events Bryan Miller Guess2Give justgiving Online community fundraising

DoGooder Video Awards

The Agitator

Change Agent Award — BOMF CASTLEBERG Outdoors 350 Expedition (Target Ovarian Cancer – UK). communications creativity Don''t Miss these Posts fundraising online video

UK charity launches online Favour Farm to encourage youth volunteering

Giving in a Digital World

V – the UK charity that aims to inspire youth volunteering has just launched a fun new site called The Favour Farm to encourage young people to do favours for those around them in everyday life. It’s an interesting youth-focused take on the ‘random acts of kindness’ idea that has been promoted online for a while through sites like actsofkindness.org , helpothers.org , and random-acts-of-kindness.co.uk

UK charity launches online Favour Farm to encourage youth volunteering

Giving in a Digital World

V – the UK charity that aims to inspire youth volunteering has just launched a fun new site called The Favour Farm to encourage young people to do favours for those around them in everyday life. It’s an interesting youth-focused take on the ‘random acts of kindness’ idea that has been promoted online for a while through sites like actsofkindness.org , helpothers.org , and random-acts-of-kindness.co.uk

Research suggests just 5% of UK charities feel they are making the most of online fundraising

Giving in a Digital World

Some interesting research undertaken by online fundraising specialists Justgiving has been shared by Jonathan Waddingham , their Charity Champion (and an especially active Twitter user ), in this month’s issue of Professional Fundraising Magazine.

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Your donors lose trust in you. Here’s why.

Wild Woman Fundraising

MP: I won’t rehash the UK, but if you go to Critical Fundraising, which is the blog on University of Plymouth, has a Center for Sustainable Fundraising run by Adrian Sargeant and Jen Shang. Why are CEOs insecure ? Why are boards confused? And what does this lead to? Marc Pitman tells us!

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4 Reasons Your Nonprofit Should be Using Video

Social Media Bird Brain

Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. The role of the online video is becoming increasingly important to the marketing strategies non-profit organisations. From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October.

Which Test Won?

The Agitator

Finally, the other day they put up a test involving a nonprofit , in this case Oxfam UK. Mobile marketing and fundraising Online fundraising and marketing premium I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space.

Don’t Forget the Port-A-Potty

The Agitator

Although the firm is based in the UK the figures appear to. Communications Demographics Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Nonprofit management Online fundraising and marketing premiumThe Agitator pays little attention to event fundraising. Probably it’s because Tom and I are a bit past our prime marathon days. Additionally, for the fancier events we long ago exchanged our too-tight tuxedos for ‘relaxed fit’ jeans.

Profile of A Third Sector Girl

Wild Woman Fundraising

She attended the UK Feminista Summer School , where “…the audience was so motivated, articulate and aware that I am unshakeably convinced that, as one attendee put it, “it’s not about waves of feminism, we need a tsunami&# – and that tsunami is here.

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Three Reports To Note

The Agitator

First, especially for our UK readers, but with trend data all email fundraisers might be interested in, here’s the National Client Email Report 2013 from the Direct Marketing Association UK on email marketing in the UK. How’s that ROI sound to online fundraisers?

Failing MySpace drops behind Twitter in the UK

Giving in a Digital World

Some pretty shocking data for UK fans of the social networking site MySpace was highlighted last week, with the news that traffic to the site has now dropped behind that of microblogging site Twitter. world over the last few years, it’s easy to forget just how dominant MySpace looked in the UK market back in the early days of the online social networking goldrush. Tags: Facebook MySpace Social networking Twitter Bryan Miller Hitwise Online fundraising

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Failing MySpace drops behind Twitter in the UK

Giving in a Digital World

Some pretty shocking data for UK fans of the social networking site MySpace was highlighted last week, with the news that traffic to the site has now dropped behind that of microblogging site Twitter. world over the last few years, it’s easy to forget just how dominant MySpace looked in the UK market back in the early days of the online social networking goldrush. Tags: Facebook MySpace Social networking Twitter Bryan Miller Hitwise Online fundraising

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3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

While some teens in the UK and US are calling Facebook “ dead and buried ”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. 1) Diversify your online presence. 2013 was certainly a banner year for Facebook.

80% of UK online population visited social networking sites in May 09 – including a whole lot of over 55s

Giving in a Digital World

Online research and measurement company comScore just released the findings of a study into UK social networking site usage which provides a good picture of just how mainstream social networking has now become – with an incredible 80% of the total UK online population (aged 15+) apparently having visited at least one social networking site in May 2009.

80% of UK online population visited social networking sites in May 09 – including a whole lot of over 55s

Giving in a Digital World

Online research and measurement company comScore just released the findings of a study into UK social networking site usage which provides a good picture of just how mainstream social networking has now become – with an incredible 80% of the total UK online population (aged 15+) apparently having visited at least one social networking site in May 2009.

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

The clickable ads can direct viewers to any webpage, such as a secure donation page - essentially making YouTube videos into online DRTV ads. So, if you’re a UK or US non-profit what’s stopping you?

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

The clickable ads can direct viewers to any webpage, such as a secure donation page - essentially making YouTube videos into online DRTV ads. So, if you’re a UK or US non-profit what’s stopping you?

When was the last time you actually tried to give yourself a donation?

Giving in a Digital World

This explains why 47% of potential online donors in the UK apparently give-up before making a donation because the website journey is not intuitive or engaging. Online fundraising SMS Web design Be Your Donor Day Bryan Miller nptech

15 UK organisations competing for 2009 Non Profit Website of the Year

Giving in a Digital World

Tags: Online Campaigning Online advocacy Online fundraising Web design Bryan Miller nptech Website of the Year Awards

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15 UK organisations competing for 2009 Non Profit Website of the Year

Giving in a Digital World

Tags: Online Campaigning Online advocacy Online fundraising Web design Bryan Miller nptech Website of the Year Awards

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How to take your power back

Wild Woman Fundraising

Bidisha, columnist for The Guardian, goes on to say, “Women’s collective fight-back is occurring in reality and in person, not just in the form of narked critiques online.&#. But even the narked online critiques seem to be gathering momentum. So in this case, perhaps, online snark actually accomplished something. Do you ever feel like there’s a power imbalance in our society? What makes you lose your power? And how do you get it back?

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New digital tracking study reveals UK consumer views on promotional email and social media use

Giving in a Digital World

Last Thursday I was out at the launch event for the DMA’s Digital Tracker Study, a research initiative (backed by online research company FastMAP and email marketing company SilverPop ) that aims to provide regular insights into some of the key questions online marketers are asking in relation to using email and social media use.

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