How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential. Social Media tip sheet for newbies.

How to Win (Online) Friends and Influence People (on Social Media)

EveryAction

(Much like a rocket launch, getting off the ground online requires preparation.). twitter engagement campaigns social media

5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. Social Media Takeovers: 6 Nonprofits That Gave It Up for Good. A Super Effective Online Fundraising Tool: The “Wins” Blog Post.

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Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

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The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . Social reach up, email response rates down. Read: 6 Steps to Maximize Online Giving.

Expert Advice about Online Newsrooms, Part 1: Great Content

Kivi's Nonprofit Communications Blog

Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites. Several folks asked during my last media relations webinar “What makes a good online newsroom?”.

10 Ways to Celebrate Nonprofit Online Community Members Using Social Media

J Campbell Social Marketing

Today I am hosting the #Commbuild Twitter chat and the topic is creative ways to celebrate online community members. There are special online services where you can purchase 10,000 followers on Twitter. Try posting it on all your social networks and see the love grow!

3 Online Donor Retention Tips That Everyone Should Know

J Campbell Social Marketing

We’ve compiled 3 online donor retention tips that your nonprofit can use to maintain your all-important engagement levels. Use it to create more personal appeals to donors through your email campaigns and social media posts. Online auctions.

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Want To Be An Online Fundraising Master?

J Campbell Social Marketing

Online fundraising should be a major part of your strategy this year. Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 in 2013, while online giving grew 13.5%. The post Want To Be An Online Fundraising Master?

Four Phases of Online Social Change

SocialButterfly

You may agree or disagree with me on this, so I encourage your thoughts as I’m transcribing some of my own observations into the online social change field. You could say that online fundraising in and of itself has seen a phased formation and continues to evolve.

Online Campaigns

A Small Change

A few months ago I started a page on my blog to capture advice from fundraisers all over the world who are using social media and the internet to fundraise. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Maybe you could ask an online businesses to donate a portion of their online sales? Christine, Social Actions).

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Presented by online fundraising expert, Kerri Karvetski.

Seniors And Online Social Nets

The Agitator

Here’s the latest from Pew Internet Research on Seniors use of online social nets. As of May 2010, 47% of American internet users age 50-64 use social nets like Facebook, LinkedIn or MySpace, and 26% of those age 65+ do so.

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

Most notably, online giving is on the rise. Smaller nonprofits grew their online giving (18.4%) much more than large and medium organizations – most likely due to small organizations finally looking into online giving tools, social media and mobile giving technologies.

Need Some Online Fundraising Ideas?

Kivi's Nonprofit Communications Blog

Network for Good just released a new online giving study that provides all kinds of good ideas for increasing the amount of money you can raise online. Here’s one of the central lessons from this study of over $381 million in online giving, including 3.6

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Authenticity and Building an Online Community [PODCAST]

J Campbell Social Marketing

I am pleased to have been featured on my friend Jeannine O’Neil’s super social media podcast, Social Eyes ! In this episode , we discuss: Social media is about being your authentic self and building your community. **The

10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Nonprofits need to change the conversation we are having online, dramatically.

The 4 Questions You Need To Answer When Raising Money Online

J Campbell Social Marketing

Raising money online seems to confound many nonprofits, especially smaller ones. Online fundraising campaigns have a start, middle and end. While these discretionary funds are certainly important, online donors want more specifics. Online donors (and traditional, off-line donors!)

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. Include links to your donation form in your social media bio.

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6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. This includes social media profiles as well as newsletters and other publications. Fundraising Guest Bloggers Nonprofit Communications Online Tools Abby Jarvis.

Oh, Online Communciations Officer

Getting Attention

6) Corporate Communications Manager and Online Communications Manager. 14) Online Communications Officer. 15) Senior Director of Online Communications. 16) Social Media and Mobile Marketing Manager.

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Online Fundraising Fundamentals

Kivi's Nonprofit Communications Blog

Next week on Tuesday, November 9, 2010, I’m presenting a webinar for CharityHowTo on Online Fundraising Fundamentals. If you are still trying to figure out how to make online fundraising work for you, I hope you’ll join us. In your social media profiles.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. 2) Consider What We Know About Social Media.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Get a free download of the Essential Nonprofit Guide to Recruiting and Coordinating Social Media Ambassadors by clicking here. Your social networks.

Want to stay more private online?

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. Have you ever wanted to delve into social media but been afraid of being tracked? Enter a new bill by Senator John Rockefeller IV called “Do-Not-Track Online Act of 2013.”

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5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Last year, there were a total of 2,399,092 social media engagements on Giving Tuesday – that’s a lot of people using the hashtag! The post 5 Quick Social Media Tips to Create Buzz Before #GivingTuesday appeared first on JCSM. Giving Tuesday is just one week away!

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How can nonprofits monitor their online reputations?

Wild Woman Fundraising

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? AKA, “How can nonprofits monitor their online reputations?&# How to promote yourself online.

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Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

It basically illustrates current comfort levels with “online sharing” across numerous countries around the world (note: I modified the chart by also highlighting Canada in red). 15% of the above) are sharing “everything” or “most things” online.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Social Media Pressure.

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns.

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

Specifically, how do we sign more supporters up for an online monthly giving program? Once you are ready to receive monthly donors, here are 6 proven ways to rev up your online sustainer program: 1. And chances are you’ll be getting a lot of online donations in December.

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5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Kivi's Nonprofit Communications Blog

Are you out of ideas for engaging supporters online? NOTE: Mind the rules, the laws governing giveaways and the promotional guidelines for each social network. Advocacy Nonprofit Communications nptech Online Tools Social Networking

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Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign.

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on.

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Danielle Baldwin’s expert advice related to online newsrooms. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as national and regional businesses. We’re back with more of L.

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Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. Using their examples, we detailed each step necessary to run a successful online awareness and marketing campaign for nonprofits of any size.

How to Watch for Trends in Your Online Analytics

Kivi's Nonprofit Communications Blog

All of the online communications tools have built in metrics. For example, is your activity on social media sites driving traffic to certain pages on your site? In social media, you might track: The number or percentage of people who like, share, or comment on your content. The post How to Watch for Trends in Your Online Analytics appeared first on Kivi's Nonprofit Communications Blog. What are your website analytics, like Google Analytics, telling you?

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Today, we are going to look at online fundraising.

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How to Choose the Right Online Communications Platforms for A Small Nonprofit

J Campbell Social Marketing

One of the most frequent problems I see recurring in small nonprofits is this: With all the online tools out there – websites, blogs, email software, social media sites, review sites – how can a small nonprofit know which ones to prioritize? Where should my nonprofit be online?

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