Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals.

5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. Social Media Takeovers: 6 Nonprofits That Gave It Up for Good. A Super Effective Online Fundraising Tool: The “Wins” Blog Post.

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How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential. Social Media tip sheet for newbies.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

J Campbell Social Marketing

Our donors aren’t online!” “Our Get rid of all the stereotypes that you have about these groups and start thinking of them as your online community. And yes, from the 89-year-old loyal donor to the 24-year-old volunteer, they are all online, or getting there.

10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Nonprofits need to change the conversation we are having online, dramatically.

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

Most notably, online giving is on the rise. Smaller nonprofits grew their online giving (18.4%) much more than large and medium organizations – most likely due to small organizations finally looking into online giving tools, social media and mobile giving technologies.

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

Specifically, how do we sign more supporters up for an online monthly giving program? Once you are ready to receive monthly donors, here are 6 proven ways to rev up your online sustainer program: 1. And chances are you’ll be getting a lot of online donations in December.

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Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I But focusing on numbers and followers misses the point of social media. Being a go-to resource in your field should be the main goal of any social media campaign.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Just because the majority of your donors may be in the 50-70 bracket, do not be lulled into thinking that they are not online. Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular.

How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors , part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell. People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!

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Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? AKA, “How can nonprofits monitor their online reputations?&# How to promote yourself online.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts?

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Get excited – online giving is definitely on the rise! Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In Interesting points to consider: The average online gift is $89.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Social Media Pressure.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

Online. Here are some statistics for you to chew on, if you still think that having a robust online presence is not important for your nonprofit organization: Network for Good reports that 30% of annual giving online occurs in the month of December.

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. This includes social media profiles as well as newsletters and other publications. Fundraising Guest Bloggers Nonprofit Communications Online Tools Abby Jarvis.

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Kivi's Nonprofit Communications Blog

Are you out of ideas for engaging supporters online? NOTE: Mind the rules, the laws governing giveaways and the promotional guidelines for each social network. Advocacy Nonprofit Communications nptech Online Tools Social Networking

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Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. So you’ve got a beautiful online donation page up and running. Let’s talk about marketing your online donation page! Be Smart with Social Media. Abby Jarvis.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Today, Abby Jarvis is back with 3 more ways to promote your online donation page. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Be Smart with Social Media. Be Smart with Social Media. Abby Jarvis.

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

If you accept the challenge, you are encouraged to donate $10 to the Peter Frates #3 Fund , and you can challenge others  by tagging them on social media. A video is required as proof that you completed the challenge and needs to be posted to social media within 24 hours.

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up!

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? There is no silver bullet , no magic key that will unlock thousands of new, passionate followers or online donors. Slow and steady wins the social media race.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Today, we are going to look at online fundraising.

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How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

Want to stay more private online?

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. Have you ever wanted to delve into social media but been afraid of being tracked? Enter a new bill by Senator John Rockefeller IV called “Do-Not-Track Online Act of 2013.”

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

It basically illustrates current comfort levels with “online sharing” across numerous countries around the world (note: I modified the chart by also highlighting Canada in red). 15% of the above) are sharing “everything” or “most things” online.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? Going Online and Mobile. ” Question for you: Would you describe your current online efforts, mobile initiatives or content in the same manner?

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? Going Online and Mobile. ” Question for you: Would you describe your current online efforts, mobile initiatives or content in the same manner?

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning on social media – because they recognize two things: 1) Mother’s Day is a perfect time to implement a fundraising campaign due to it’s personal and emotional nature.

The 4 Questions You Need To Answer When Raising Money Online

J Campbell Social Marketing

Raising money online seems to confound many nonprofits, especially smaller ones. Online fundraising campaigns have a start, middle and end. While these discretionary funds are certainly important, online donors want more specifics. Online donors (and traditional, off-line donors!)

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. Include links to your donation form in your social media bio.

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Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

Kivi's Nonprofit Communications Blog

Below you’ll find some of the most common errors you make when thanking donors who gave online. Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier. Gretchen Barry.

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What are the best and worst times to post on social media networks?

J Campbell Social Marketing

Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success. appeared first on J Campbell Social Marketing.

5 Ways to Tackle Your Nonprofit’s Fear of Social Media

J Campbell Social Marketing

Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool.