New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up!

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.

Trending Sources

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. The second generation of the World Wide Web, which includes many more tools for online conversation and collaboration (social media).

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. A Super Effective Online Fundraising Tool: The “Wins” Blog Post. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online Marketing

Ideas 101

New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online.”

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Get excited – online giving is definitely on the rise! Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In Interesting points to consider: The average online gift is $89.

Top online marketing mistakes - and how to avoid them

Nonprofit Marketing Blog

Prestige Marketing emailed me this nifty infographic today. Our mistake is rarely too much advertising instead of content marketing - because we can’t afford ads! Top 5 Online Marketing Mistakes [Infographic Click here if you can’t see it well.). If I had to apply this to nonprofits, I’d modify this a bit. Here are the top nonprofit variations of these errors: 1.

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Online Toolsvia GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? AKA, “How can nonprofits monitor their online reputations?&# How to promote yourself online.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. Read the first three marketing strategies below, then join us next week for the final three. So you’ve got a beautiful online donation page up and running. Abby Jarvis.

Just How Hard Is It to Donate to You Online?

Kivi's Nonprofit Communications Blog

A friend recently recalled how I had critiqued her website during a webinar a couple of years ago, and though I don’t remember it exactly, apparently we were both somewhat appalled by how many clicks were required to make an online donation to the organization.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Today, we are going to look at online fundraising.

Stats 87

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign.

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

Are you looking to enhance your online marketing efforts this fall? Based on the success of our first in-person, small group Social Media Day Mastermind Workshop, we are getting back together for an interactive, comprehensive digital marketing deep dive!

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit. I cover nonprofit annual reports quite a bit, and thought I would share how this nonprofit went about creating both a print and online version of their annual report.

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. Guest post by Wauker Matthews.

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. And what’s the game in nonprofit marketing?

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold.

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications Online Marketing Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

List 98

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.

21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.

Link 90

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

It’s an email marketing best practice. Content Marketing Nonprofit Communications nptech Online MarketingCall me “Unknown” one more time. You absolutely need to include contact information in your emails (and other forms of communication).

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” It’s a match made in marketing and fundraising heaven. .

Viral 127

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

Creative Ideas Marketing Team Nonprofit Communications nptech Online Marketing Social NetworkingImage Source: https://flic.kr/p/dzN6Vp. p/dzN6Vp. Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity? .

How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss? Measuring the success of your nonprofit’s marketing strategy isn’t just a series of numbers.

Here’s Why Online Fundraising Doesn’t Work

Kivi's Nonprofit Communications Blog

Are online donors really fickle? Or have nonprofits not figured out online retention yet? You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. I do not see this as online versus offline.

Take Your Online Marketing and Fundraising to the Next Level with Google Analytics

Kivi's Nonprofit Communications Blog

You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. Measure the effectiveness of email vs online ads vs social media. Do you know how well your social media campaigns are really doing?

How Often to Email in 2013

Kivi's Nonprofit Communications Blog

Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now.

Email 68

6 reasons why some donors prefer to stay anonymous

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor cultivation fundraising tips nonprofit marketing numbered reasons why some donors prefer to stay anonymous online marketing philanthropy blog philosophy Strategy

How You Can Revise Your Website, Raise Your Gifts 30%

Kivi's Nonprofit Communications Blog

Creative Ideas Fundraising Guest Bloggers Nonprofit Communications Online Marketing Writing for the WebWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved!

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Should I have reached out privately to the person who posted the question on the List-Serve instead of posting my critique online? I tell people (especially my staff) to be careful about what they post online. No one likes to hear complaints. .

Forum 77

Which Stupid Things Nonprofits Admit Most to Doing

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid We''ve Moved! Update your Reader Now.

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

Fundraising Major Giving Planned Giving 80/20 rule average gift size best practices for planned giving cultivation for planned giving fundraising tips giftgiving Lead Generation major gift fundraising online marketing pareto principle philanthropy blog the 80/20 rule

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! If you are lucky you get to take online offline. Paul is a sought-after speaker on digital and marketing topics.

Afraid of Twitter? 5 Quick Tips

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Social Networking newbies twitter We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Join Me at the Online Marketing Spa

Kivi's Nonprofit Communications Blog

July 14 – July 30, I’m hosting an Online Marketing Spa for nonprofit communicators. If your online marketing looks a little tired or you feel like it needs a boost of energy, this e-clinic is for you. Register Now for the Online Marketing Spa.

Are you being tested?

iMarketSmart

Fundraising Digital Marketing donor relationship management fundraising tips major donor fundraising online marketing Philanthropy philanthropy blog philosophy Planned Giving StrategyMark Zuckerberg’s big $100 million gift in 2010.

Test 75

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

Writing a Donor Centered Website

Kivi's Nonprofit Communications Blog

Many online gifts are impulse purchases. What do they require in order to complete the online giving process? Online Marketing Writing for the Web You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful.