Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. The specific terms (single words and phrases) used by someone searching for something on the Internet. Search Engine Optimization.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?

Trending Sources

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. core search market in February with 65.5

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

Before you do, please read some salient advice we took from online marketing specialist John Haydon as soon as it hit our Inboxes. that is the first thing search engines scour for the keywords that make your site visible on those engines. SEO success starts here.

How Does Your Nonprofit Compare In the Blogging Economy?

J Campbell Social Marketing

I was not able to find specific numbers on nonprofits and blogging, but I do know some compelling reasons why nonprofits should explore this online marketing tool: ?To To improve SEO – search engine results. ?To appeared first on J Campbell Social Marketing

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Looking for an online marketing crash course for your nonprofit? Online Marketing Basics: From Email to Social Media (Wednesday, February 11). Creating Online Evangelists: How to Excite and Motivate Your Supporters (Tuesday, February 17).

Evergreen Content – Why You Need It and Where It Goes

Kivi's Nonprofit Communications Blog

Your Core Content — for Both Visitors and Search Engines. ” That leads naturally into creating content for search engines too, since many searches are based on people looking for answers. Evergreen Content - Why You Need It and Where It Goes.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! If you are lucky you get to take online offline. Paul is a sought-after speaker on digital and marketing topics.

Search - Everyone's Doing IT

Marketing for Nonprofits

According to a new report by the Pew Internet and American Life Project, Search (i.e. asking questions of Google and MSN and Yahoo) is second only to email in popularity with online adults. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). Who can live without Search?

Top Tips for Marketing Your Blog

Marketing for Nonprofits

Here are some top tips for marketing your blog. To get your blog noticed you must PARTICIPATE in your online community(ies) of interest by: following the conversations you care about reading other people's work linking, linking, and linking some more asking and answering questions tagging and acknowledging great content volunteering for on- and offline projects in your areas of interest 3. For more on how to get found in Search, go here.

This Week’s Webinars: Get More Web Visitors & Content Creation Strategies

Kivi's Nonprofit Communications Blog

Just a quick reminder for you about this week’s webinars at Nonprofit Marketing Guide. Learn about proven tools to lure visitors to your nonprofit’s website, including defining your keywords, search engine optimization, and linking and content strategies.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

One of the key questions, I get from nonprofits is, "How much money should we be raising online?" It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released Convio Online Marketing Benchmark Index Study.

Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

Fundraising 123

Tags: Nonprofit Marketing Best Practices

SEM 2

Make Your Next Hire a Writer

Marketing for Nonprofits

I'm finishing up Inbound Marketing | Get Found Using Google, Social Media, and Blogs by the fabulous folks at HubSpot. The trick is, "getting found" online takes a lot of work. Today, your marketing effectiveness is a function of the width of your brain (bold my emphasis).

Google Grants for Nonprofits: Getting Started

Fundraising 123

Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")? Would you like to have your organization listed in the paid search results that run along the top and the sides of search pages? The answers to these questions is the domain of search engine marketing. Nonprofit Marketing 101: Getting Started

Where's the Party At?

Marketing for Nonprofits

We don't and won't ever have the marketing dollars necessary to get lots and lots of people hang out on our site. If you're like most people before you visit specific websites , you visit search engines like Google, Live or Bing to gather information.

Blogging 101

Marketing for Nonprofits

The more you blog, the more likely you are to come up in the search engines. Tags: online marketing blogging advocacy You're probably wondering what the heck my last post was all about ! I'll tell you! I spent the morning with the passionate state advocates for Mental Health America - "the country’s leading nonprofit dedicated to helping ALL people live mentally healthier lives." After covering a little strategy, we launched into a round of "tech-dating" tutorials.

Should Your CEO have a blog?

Wild Woman Fundraising

There’s a huge section on online marketing and fundraising! There’s an article, called, provocatively, “Determining the Best Approach to Social-Media Marketing.&# Which is why you want to HIRE AN ONLINE COMMUNITY DIRECTOR FIRST.

Should Your CEO have a blog?

Wild Woman Fundraising

There’s a huge section on online marketing and fundraising! There’s an article, called, provocatively, “Determining the Best Approach to Social-Media Marketing.&# Which is why you want to HIRE AN ONLINE COMMUNITY DIRECTOR FIRST.

The Wall Street Journal Says Email No Longer Rules. I Disagree.

Marketing for Nonprofits

According to the Pew Internet and American Life Project , "sending or reading email" (42%) and "using a search engine" (38%) are the top 2 activities that online adults engage in EVERY DAY! In comparison, only 15% of online adults use a social networking site every day. More important is the fact that most online giving is driven by email and donations to organizational websites, not by fundraising via social networking sites like Facebook or Twitter.

Google Adwords Tricks of the Trade – Part I

DonorDigital

Brett Gerstein is Donordigital’s Director of Search Marketing. Brett works with Donordigital clients to optimize their web initiatives through search engine optimization and online paid advertising. Online Advertising Google Adwords

#INTERVIEW: John Haydon, Founder of Inbound Zombie, @Socialbrite Partner, Shares Insights on Nonprofit Marketing

Non Profit Marketing 360

John Haydon is the founder of Inbound Zombie , a social media marketing firm based in Cambridge, MA. He is also a partner at the SocialBrite consulting group, a partner at Charityhowto.com , co-founder of 501 Mission Place , and the author of Facebook Marketing for Dummies.

Atlanta Women In Social Media Marketing_4

Diva Marketing Blog

Atlanta has a lively interactive and traditional marketing community. Where are the women in Atlanta who use social media as a marketing tool? I'm doing what any social media marketer would do reaching out to my network on blogs, Twitter, Facebook, LinkedIn and offline too.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

I want women to stand up and be counted, because blogging is word of mouth marketing at its best, and that's a task we are designed by nature to dominate. Many of us do this or that (strategy planning, education, design) and others do the marketing or networking building.