Update On Online Giving

The Agitator

In partnership with Network for Good, the Chronicle of Philanthropy provides a ‘data dashboard’ updated monthly that reports trends in online giving. So, not a bad picture of what’s happening online in the US. Here are some factoids from the most recent dashboard : In the last 12 months (updated 6 June), 1,072,329 online donors gave $217,148,597. Fundraising analytics / data Online fundraising and marketing premium

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause. The data, based upon millions of donations made through the Network for Good online giving platform, is compiled on a rolling year basis and will be updated weekly.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I used to think December was the place to concentrate your online fundraising attention. Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. 20% of all online giving happens in December.

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Online Giving Thoughts

A Small Change

Today is the rest of my conversation with Jon Biedermann, Vice President at DonorPerfect and here are a few of his thoughts about online giving. Are you seeing online donations grow at a larger proportion to what they have been in the past? We have certainly seen on-line donations continue to grow, and expect that trend to continue. However, it still only accounts for a very small fraction of overall giving- currently hovering at only 3%!

What Do Online Giving Numbers Mean?

JCA Insights

According to a recent article in the Chronicle of Philanthropy , “online donations rose sharply last year.” ” Convio, Blackbaud and Network for Good, all fundraising system vendors, reported increases in giving to their customers. Blackbaud reported 5,000 of its customers raised 10% more dollars online in December but didn’t specify what the increase was compared to. Network for Good reported a 20% increase in online giving during 2010 compared to 2009.

Cool New Online Giving Infographic for You!

Marketing for Nonprofits

Every wonder how online giving has trended over time? Check out how much online giving has evolved in the past 10 years. My takeaway: Online giving is mainstream and it's only going to continue to grow! Translation: Get online today!

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to look at online fundraising. Using the 2012 Online Marketing Nonprofit Benchmark Index Study by Convio and the 2012 eNonprofit Benchmarks Study published by M+R and NTEN, we see that online fundraising continues to grow in importance, especially to smaller nonprofits.

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Online Giving Peaks Next Week

The Agitator

I hope you’re not giving your online fundraising team time off next week.*. As Stephanie Strom reported recently in the NYT, citing data from Convio, a phenomenal spike in online giving occurs at year-end … literally December 31st. Here’s what she says … "New data from Convio, a software company, shows that charitable donors that use Convio’s online giving systems made 13.2

New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

M+R Strategic Services & NTEN just released their annual online benchmark study for nonprofits, and they found online fundraising continues to grow - as does the social network reach of nonprofits.

The online giving experience matters - and the data proves it

Nonprofit Marketing Blog

Since 2010, Network for Good has been tracking digital philanthropy across several distinct channels including individual charity websites, charity portals and social giving (peer-to-peer) websites and applications.

Data extravaganza! Check out the newest online giving indices

Nonprofit Marketing Blog

I’m very excited to announce that Network for Good has three new sources of data on the state of online giving! Here’s the headline from all three of these reports: Online giving is significantly up this year.

The Ups and Downs of Online Giving in a Down Economy

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In December of 2008, we published an article showing that online giving had grown significantly between the fall of 2007 and the fall of 2008.1 The data below represents the average changes in giving, year over year, for the five organizations.

Online giving continues to grow—how to grow along with it

Nonprofit Marketing Blog

The Chronicle of Philanthropy reports that online donations rose 14 percent from 2011, reaching $2.1-billion in 2012. The study was based on data provided by Blackbaud, Network for Good, and PayPal, and examined online giving totals from 115,000 nonprofits. This latest analysis underscores just how online giving is growing at a more rapid pace than overall giving, which had a growth rate of only 1.5% in 2012, according to Giving USA.

What is up with online giving in Canada?

Nonprofit Marketing Blog

Many of the same trends we have here! A great summary from our friends at Canada Helps (sort of the Network for Good of Canada - we consider them our brothers/sisters across the border

Preliminary figures on 2009 online giving

Nonprofit Marketing Blog

My colleague Kate Olsen at Network for Good reports: After what promised to be a gloomy year in the philanthropic community, Network for Good, the Internet’s leading nonprofit giving platform, is pleased to report positive news about online giving in 2009. With big growth in charitable contributions in December, 2009 ended on a high note, demonstrating that even in tough economic times, people still make giving a priority.

5 Trends that Will Affect Online Fundraising in 2010

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Will direct mail continue to be the king of individual giving results? Will a greater percentage of donors turn to the Web as their preference for giving? Last year the Chronicle of Philanthropy shared their " Trends That Will Affect Fund Raising in 2009 ," penned by Robert F. Sharpe, a planned-giving consultant in Memphis. They're even willing to continue to give when the economy is in a bad way. No one can say for sure what 2010 will bring.

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2009 Online Fundraising Trends

The Agitator

Blackbaud’s Steve MacLaughlin recently published this slide show reporting the 2009 online fundraising figures for 2,335 nonprofits (all transactions processed by Blackbaud). Some highlights: 65% of nonprofits enjoyed year-over-year (YOY) growth in online revenue comparing 2009 to 2008; 35% did not grow their online revenue in 2009. The median YOY growth was 21%, increasing to 35% for organizations that raised more than $1 million online.

Resource Roundup: Pumpkin Canoeing, Peer-to-Peer Philanthropy, Online Giving Marketplaces, Etc.

Fundraising Breakthroughs

Charitable giving might not melt down. Keep on keepin’ on: New research says consumers expect companies to keep giving in hard times. OMG it’s OGMs: Online Giving Marketplaces. Tactical philanthropy: The growing trend in donor-advised funds. A ray of hope?:

Online giving: A lively spot in the lackluster economy

Nonprofit Marketing Blog

In a sign of the steady growth in online giving, even amid the recent recession, Network for Good has now processed over $300 million in online donations to more than 50,000 charities since we got started. My colleague Kate Olsen has observed the following trends: • The economy is fragile, but giving online is going strong. The growth in online giving is particularly encouraging in comparison to offline giving trends.

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Philanthropedia – helping US donors focus their online giving where it makes the most impact

Giving in a Digital World

In response to the growing trend of savvy donors wanting more reassurance that their donations really will make a difference, an interesting new online initiative was launched last month called Philanthropedia. Philanthropedia is essentially an online charity crowdfunding site – but one with a difference, in that it uses a team of 261 experts specialising in different social causes to evaluate the effectiveness of US non-profits.

Philanthropedia – helping US donors focus their online giving where it makes the most impact

Giving in a Digital World

In response to the growing trend of savvy donors wanting more reassurance that their donations really will make a difference, an interesting new online initiative was launched last month called Philanthropedia. Philanthropedia is essentially an online charity crowdfunding site – but one with a difference, in that it uses a team of 261 experts specialising in different social causes to evaluate the effectiveness of US non-profits.

Juicy stats, benchmarks and lessons on online giving

Nonprofit Marketing Blog

Target Analytics today released the 2008 donorCentrics Internet Giving Benchmarking Analysis, which they admit may just qualify as the longest title in the history of online statistical reporting. In plain English, this is a useful annual study that give you a sense of how 24 big national nonprofits are doing with their online fundraising. Even with this growth, online giving is still dwarfed by direct mail giving. percent planned to give less.

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What You Need to Know about the New Online Giving Index

Nonprofit Marketing Blog

This is a guest post from my colleague Kate Olsen at Network for Good, author of our new Online Giving Index. Network for Good has a unique perspective on the experience and behaviors of charitable giving across several distinct channels including: individual charity websites, charity portals and social giving (peer-to-peer) websites. To that end, we’ve created The Network for Good Online Giving Index with insights and trends to inform your charitable engagement.

12 digital fundraising trends for 2012 #9 Back To Website Donation Basics

Giving in a Digital World

When it comes to online fundraising, there’s nothing more basic than your website donation pages. Which makes the introduction to the ‘Creating the perfect donation experience’ report released this week by User Experience Agency Nomensa rather shocking reading – highlighting as it does the stark fact that 47% of donors give-up before they have made the donation because the online journey is not intuitive and engaging.

Here’s the one predictor of your fundraising success in 2016

Wild Woman Fundraising

I really couldn’t make a comparison between my organization that had half a staff person for gifts from individual donors and a much larger organization that had lots of staff working on fundraising, who might have an entire person just devoted to online fundraising.

How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

Social media is not a fad , nor is it a trend – it is a way of life. In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns.

How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

Social media is not a fad , nor is it a trend – it is a way of life. In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns.

2017: “The year charitable giving bounced back.”

The Agitator

The other day The Blackbaud Insitute for Philanthropic Impact released its 2017 Charitable Giving Report and the news is good. Overall giving grew approximately 4.1% Online giving grew 12.1% Online donations made up 7.6% How was your 2017 giving?

New Report Sheds Light on How NGOs WorldWide Use Technology

Kivi's Nonprofit Communications Blog

The research also delved into generational online giving preferences for Millennials, Gen X and Baby Boomers. Feel free to prove me wrong in comments, but I haven’t met a nonprofit yet, particularly a small one, that gets most of its online donations through social media.

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What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Online Average Gift Amounts Exceed $100 for Most Organizations.

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Here’s Why Online Fundraising Doesn’t Work

Kivi's Nonprofit Communications Blog

Are online donors really fickle? Or have nonprofits not figured out online retention yet? You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. I do not see this as online versus offline.

Spring Ahead, Fundraising Look Back

Marketing for Nonprofits

Luckily, Blackbaud issued the 2010 Online Giving Report last week. The report includes online giving data from over 1,400 nonprofits. Online giving grew 34.5% of total fundraising now comes from online giving. Your major donors are online.

Want Better Fundraising Results? Build Better Relationships.

Marketing for Nonprofits

Katya will review findings from Network for Good's landmark Online Giving Study. Join Katya Andresen from Network for Good and Jocelyn Harmon from Care2 as they discuss nonprofit online outreach and fundraising in 2011.

Feedback Week: Unexpressed Desires

The Agitator

As you might guess, these donors were far more likely to make a second gift online when the experience was very easy. I want more online giving options! Make it easier to donate online! Why doesn’t it save my info online? That’s not what I saw online/offline!

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Join me for some Mixed Links… Peter Panepento tackles the Giving Day fiasco in Give Local America Disaster Offers Lessons for Next Time on Beth Kanter’s blog. See How Online Trends in 2016 Will Impact Your Nonprofit by Allyson Kapin. Happy Friday, everyone!

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How Giving is Growing Online: The Latest from the Digital Giving Index

Nonprofit Marketing Blog

Where is online giving going? To make a smart plan for your digital giving spend and online fundraising strategy, you need to understand how donors are giving online. Here are a few key takeaways from our giving data

M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

As always, it’s jam packed with lots of insightful information that will help you better understand the online world and how it works for nonprofits. We encourage you to look at the trends and analysis in the report even more than the specific numbers.

These 5 Website Mistakes Could be Costing You Donors

EveryAction

Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. Have you ever started to make an online purchase, but stopped mid-way because the form was too complicated?

Nielsen On Social Net Usage

The Agitator

Nielsen reports that social nets and blogs now account for 23% of the time Americans spend online. While the research didn’t ask specifically about charitable giving, the report does note that 70% of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user. I would hypothesize a similar ‘consumer’ pattern with respect to online giving.

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Can’t Fight The Demographics

The Agitator

Tags: Boomers Don't Miss these Posts charities demographic trends direct mail direct marketing email marketing fundraising media usage new media nonprofit management nonprofits online fundraising social networking

Terrible Fundraising Headline

The Agitator

But I hate this March 26 headline: Fundraising out of sync with giving habits. Todd’s story leads as follows: "Technology is changing the way people give, with different generations preferring to give in different ways, and nonprofits should adjust their fundraising strategies to reflect those giving patterns, a new study says." " He’s referring to recent Convio survey research on generational differences in giving preferences.

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Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . Since 2011, online monthly giving grew by 43 percent – more than twice as fast as one-time giving. .

Track and compare year-end giving

Nonprofit Marketing Blog

Network for Good is once again providing year-end giving data for The Chronicle of Philanthropy’s 2013 Year-End Online Giving Tracker. Check it out by visiting The Chronicle’s site , and let us know how the trends compare to your own year-end fundraising results