INDUSTRY INSIGHTS YOUR PEERS ARE READING
Henri Poincare, an oft-overlooked philosopher of science, had a Three Object theory (arising from Newton), which stated that after you introduce a third object into a universe of two objects, it will be impossible to predict the movement of these objects. MORE
Love (Stewardship) Board Members Book Review Objections board members I love finding practical tools that can help nonprofits thrive. The new book Train Your Board (and Everyone Else) to Raise Money is just that. Crisis with nonprofit boards. MORE
As an art marketer, I'm paid to be objective. The closer you are to a situation and the more confident you are about your abilities in a particular situation, the harder it is to be objective. So I had to develop some tools to help me be a more objective marketer. That honesty is the key to objectivity. Selling anything well requires a bit of detachment. a little bit of distance. MORE
2) Choose objectives for the Twitter campaign. How will you know that you achieved your objectives? Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc. MORE
I asked a senior government communications employee for their communications objectives the other day. Tags: Rant communications Google google analytics google insights marketing newspapers objectives search Their response was &# to be on the cover of The Globe & Mail&# (our national Canadian newspaper). A few weeks ago another client gave me a similar response: “To have an article written about us in the Ottawa Citizen&# (our nation’s capital newspaper). MORE
Love (Stewardship) Book Review Objections Stories nonprofit marketing I’m surprised by how many nonprofit professionals see “marketing&# as a bad word, a practice that is somehow beneath them. MORE
Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before. Your competition is global. MORE
Rather than saying something abstract (albeit true) such as “the ROI of social media engagement is that your organization will still exist in 5 years&# , I usually prefer to throw the ball back in the question issuers court: What are your objectives? Lot’s of education left to be done across all sectors… Insight Rant goals investment objectives resources ROI Social Media telephone MORE
Implicit in this description is the notion that learning objects (and their component information objects) are reusable. Learning Object Reusability: E-Learning Development 8 is a post from: E-Learning Curve Blog. Tags: e-learning Cisco learning object reusable information object RIO RLO MORE
Being a data nerd with a serious focus on getting ROI (return on investment) for my clients, I want to hear from you about the thrills, chills, and challenges in creating SMART objectives, to accompany your big-picture lofty goals (and resolutions). Happy February! MORE
If you’re going to ask people for money, you’ve got to learn to love objections. Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. Here are Zig Ziglar’s five reasons to like objections: Objections show interest. Many sales trainers refer to objections as the beginning of the sales process. But not so with objections. MORE
I’m hosting the Nonprofit Blog Carnival for the month of June featuring links and summaries of the top posts from around the blogosphere around handling objections. Every nonprofit professional has a list of objections they hear regularly. MORE
SMART objectives may be appropriate for short-term planning, research and evaluation activities. I believe that there is a group of you who want to take the chance of aspiring to RISKY objectives and not settle for the SMART box. What are your RISKY objectives? MORE
If a donor keeps coming up with questions or objections, you can easily say, “If I can answer this to your satisfaction, is it the only thing standing in between you and making a gift?”. Ask Objections donor stewardship MORE
One of the exercises involved overcoming objections…even before they come up. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall. Use the answers to objections in your cultivation! MORE
My name is Joe and I have Shiny Object Addiction. I write about these new shiny objects with gusto, but I feel Estrella’s anxiety and pain. Like alcohol, shiny objects are an addiction that need their own step program. Step 1: I am powerless to shiny objects. MORE
What kinds of objections do you have at your organization? Each organization seems to have the classic question with which it has to deal. At a community college it was, “Why should I give you money when you are a government funded organization?” I imagine a number of government related organizations and advocacy groups get the, “I pay my taxes isn’t that enough speech.” Or, an arts organization might hear, “I like to give to social services for feeding and clothing people.”. MORE
Your best donors want you to be transparent about how you accomplished your objectives. Your best donors want you to provide value to both them and the people (or objectives) their donations support. Here’s my list of essential major donor needs that you must aim to fulfill: 1. MORE
Jyri Engeström and Hugh MacLeod have advocated for the idea that all social networks consist of people being connected by a shared object – whether it is an intangible idea or a physical thing. Social networks form around social objects, not the other way around. MORE
If you get a chance, check out the first 4 minutes of this video. It's an overview of social media for the National Park Service by Geoff Livingston, Principal, Livingston Communication. Geoff does a nice job of putting social media into perspective, i.e. reminding us that blogs and Twitter and all the sundry social media tools out here are just tools, i.e. they are a means to an end, not the end itself. MORE
Ask Fundraising Secrets ObjectionsIn his recent post, Jeff Brooks agreed with my “ Donor Fatigue ” video. And he went a step further. Like a newly minted Paul Harvey, he tells “the rest of the story.”. Fundraiser Fatigue. I love his concept of “ fundraiser fatigue ”! MORE
How to answer the relief effort objection. Ask Objections major gift fundraising Congratulations to Facebook and the Red Cross for making it ridiculously easy to support those devastated by Typhoon Haiyan in the Philippines! MORE
One arena in which social marketing could 'be at the table' are the Health People 2020 objectives - the national health priorities for the decade. For those new to the process, these objectives help guide the development of Federal programs, how grants and contracts are crafted and dispersed, and when the question is asked 'What are the priorities?' - where many people go to for the answers. MORE
In a succinct, thoughtfully constructed few sentences, explain how the fundraising campaign you’ve outlined will help your organization reach its high-level, mission-led objectives. Goals + objectives. This should help you keep you on track and your objectives achievable. MORE
Here''s an object lesson in what can happen when you put an intern in charge of your Twitter account without supervision or - apparently - even occasional oversight. Image via Vocativ.com In past posts, I''ve warned about the dangers of thinking youth was a prerequisite for handling your small nonprofit''s social media accounts. MORE
Tags: Grants Measuring Effectiveness fundraising barbara ehrenreich camilla nevill chris hedges disgust donors empire of illusion foundations funders illusion of happiness jenny holzer medicalization of emotions new philanthropy capital blog qualitative or quantative subjective or objective trying to be happy MORE
“The Internet of Things (IoT) is a computing concept that describes a future where everyday physical objects will be connected to the Internet and will be able to identify themselves to other devices. When many objects act in unison, they are referred to as having ambient intelligence.” MORE
No matter what your objective, take this campaign principle and whatever your task is, determine how you can leverage your supporters’ relationships to build your base. MORE
Looking at it this way means that everything that happens with the donor is strategically and relationally knitted together to create a major gift pipeline since the end objective is to serve a donor’s passions and interests in a manner that encourages them to give to their potential.” MORE
Ask Objections ask ask without fear nonprofit fundraising nonprofit leadership[Warning: rant in progress]. Stop it with the excuses. The timing is never perfect. There are always reasons to put off asking people to support your nonprofit. And that is a sure way to get your nonprofit bankrupt. MORE
Tags: Web Communications Amazon community Community-Based content e-commerce facebook focus informational interactive online strategy transactional web Web objective Web site Web site building Web strategy Wikipedia MORE
If you’re going to ask people for money, you’ve got to learn to love objections. Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. Here are Zig Ziglar’s five reasons to like objections: Objections show interest. Many sales trainers refer to objections as the beginning of the sales process. But not so with objections. MORE
I am hosting this month’s Nonprofit Blog Carnival featuring common objections. The question I asked was, “What are common objections you hear at your organization and how do you respond to them?&#. MORE
How to Overcome Objections in Scheduling Your Fundraising Solicitation Meetings. The objections people give you over the phone call when you call to schedule a meeting are a small, natural part of the process. Here are some typical set-up-the-meeting phone call objections. MORE
Uncategorized Business plan goals and objectives Current target market Defining public relations Public relation strategiesWith the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list. MORE
Noting the above, I always firmly emphasize that it’s impossible to measure performance at any level without setting proper goals and objectives in the first place. The social media performance evaluation then simply becomes a report against the objectives. MORE
One of the exercises involved overcoming objections…even before they come up. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall. Use the answers to objections in your cultivation! MORE
Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. MORE
Love (Stewardship) Board Members Objections donor stewardship red cross transparency"Why can’t you tell us where you spent the money and what your expenses were? You obviously have that information. Why can’t the public see it?". NPR's Laura Sullivan to Red Cross' David Meltzer. MORE
But that bright shiny object may not be the answer you’re looking for. So, beware of bright shiny objects and focus on more personal communication and building relationships. It can be tempting to jump on the latest craze and try something new. MORE
I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Hold onto your hats! MORE
In a process that began more than 15 months ago , the US national health objectives are beginning to take final form. Yesterday, the Federal Interagency Workgroup (FIW) approved 13 objectives for the Health Communication and Health Information Technology area. The social marketing objectives are: Increase social marketing in health promotion and disease prevention. MORE
ObjectionsToday’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality. MORE
Social marketing was included among the 10-year national health objectives for the US that were announced yesterday by the Department of Health and Human Services. For over two years, I’ve been involved in the Health Communication and Health Information Technology workgroup that was charged with developing national objectives in this topic area. The social marketing objectives are: HC/HIT-13: (Developmental) Increase social marketing in health promotion and disease prevention. MORE
Objectives Related Topics A Small Change
JUNE 2, 2011
I’m hosting the Nonprofit Blog Carnival for the month of June featuring links and summaries of the top posts from around the blogosphere around handling objections. Every nonprofit professional has a list of objections they hear regularly.
A Small Change
JUNE 29, 2011
I am hosting this month’s Nonprofit Blog Carnival featuring common objections. The question I asked was, “What are common objections you hear at your organization and how do you respond to them?&#.
A Small Change
OCTOBER 20, 2010
What kinds of objections do you have at your organization? Each organization seems to have the classic question with which it has to deal. At a community college it was, “Why should I give you money when you are a government funded organization?” I imagine a number of government related organizations and advocacy groups get the, “I pay my taxes isn’t that enough speech.” Or, an arts organization might hear, “I like to give to social services for feeding and clothing people.”.
Fundraising Coach
FEBRUARY 22, 2016
One of the exercises involved overcoming objections…even before they come up. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall. Use the answers to objections in your cultivation!
Ann Green
MAY 2, 2016
But that bright shiny object may not be the answer you’re looking for. So, beware of bright shiny objects and focus on more personal communication and building relationships. It can be tempting to jump on the latest craze and try something new.
Fundraising Coach
FEBRUARY 22, 2016
One of the exercises involved overcoming objections…even before they come up. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall. Use the answers to objections in your cultivation!
Social Marketing and Social Change
MAY 13, 2012
Jyri Engeström and Hugh MacLeod have advocated for the idea that all social networks consist of people being connected by a shared object – whether it is an intangible idea or a physical thing. Social networks form around social objects, not the other way around.
ImpactMax
FEBRUARY 7, 2012
I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Hold onto your hats!
Selfish Giving
JULY 27, 2010
My name is Joe and I have Shiny Object Addiction. I write about these new shiny objects with gusto, but I feel Estrella’s anxiety and pain. Like alcohol, shiny objects are an addiction that need their own step program. Step 1: I am powerless to shiny objects.
Wild Woman Fundraising
MARCH 31, 2010
Tags: Grants Measuring Effectiveness fundraising barbara ehrenreich camilla nevill chris hedges disgust donors empire of illusion foundations funders illusion of happiness jenny holzer medicalization of emotions new philanthropy capital blog qualitative or quantative subjective or objective trying to be happy
Social Marketing and Social Change
DECEMBER 3, 2010
Social marketing was included among the 10-year national health objectives for the US that were announced yesterday by the Department of Health and Human Services. For over two years, I’ve been involved in the Health Communication and Health Information Technology workgroup that was charged with developing national objectives in this topic area. The social marketing objectives are: HC/HIT-13: (Developmental) Increase social marketing in health promotion and disease prevention.
Fundraising Coach
JULY 14, 2009
If you’re going to ask people for money, you’ve got to learn to love objections. Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. Here are Zig Ziglar’s five reasons to like objections: Objections show interest. Many sales trainers refer to objections as the beginning of the sales process. But not so with objections.
Fundraising Coach
OCTOBER 28, 2014
How to Overcome Objections in Scheduling Your Fundraising Solicitation Meetings. The objections people give you over the phone call when you call to schedule a meeting are a small, natural part of the process. Here are some typical set-up-the-meeting phone call objections.
Social Marketing and Social Change
MARCH 18, 2010
In a process that began more than 15 months ago , the US national health objectives are beginning to take final form. Yesterday, the Federal Interagency Workgroup (FIW) approved 13 objectives for the Health Communication and Health Information Technology area. The social marketing objectives are: Increase social marketing in health promotion and disease prevention.
Fundraising Coach
JULY 14, 2009
If you’re going to ask people for money, you’ve got to learn to love objections. Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. Here are Zig Ziglar’s five reasons to like objections: Objections show interest. Many sales trainers refer to objections as the beginning of the sales process. But not so with objections.
J Campbell Social Marketing
MARCH 2, 2016
Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way.
Social Marketing and Social Change
JULY 2, 2009
One arena in which social marketing could 'be at the table' are the Health People 2020 objectives - the national health priorities for the decade. For those new to the process, these objectives help guide the development of Federal programs, how grants and contracts are crafted and dispersed, and when the question is asked 'What are the priorities?' - where many people go to for the answers.
Mission Paradox Blog
JULY 7, 2009
As an art marketer, I'm paid to be objective. The closer you are to a situation and the more confident you are about your abilities in a particular situation, the harder it is to be objective. So I had to develop some tools to help me be a more objective marketer. That honesty is the key to objectivity. Selling anything well requires a bit of detachment. a little bit of distance.
J Campbell Social Marketing
JULY 8, 2014
2) Choose objectives for the Twitter campaign. How will you know that you achieved your objectives? Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc.
iMarketSmart
NOVEMBER 15, 2017
Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before. Your competition is global.
J Campbell Social Marketing
FEBRUARY 1, 2016
Being a data nerd with a serious focus on getting ROI (return on investment) for my clients, I want to hear from you about the thrills, chills, and challenges in creating SMART objectives, to accompany your big-picture lofty goals (and resolutions). Happy February!
Wild Woman Fundraising
SEPTEMBER 3, 2013
Henri Poincare, an oft-overlooked philosopher of science, had a Three Object theory (arising from Newton), which stated that after you introduce a third object into a universe of two objects, it will be impossible to predict the movement of these objects.
Public Sector Marketing 2.0
AUGUST 31, 2011
Rather than saying something abstract (albeit true) such as “the ROI of social media engagement is that your organization will still exist in 5 years&# , I usually prefer to throw the ball back in the question issuers court: What are your objectives? Lot’s of education left to be done across all sectors… Insight Rant goals investment objectives resources ROI Social Media telephone
Public Sector Marketing 2.0
OCTOBER 21, 2009
I asked a senior government communications employee for their communications objectives the other day. Tags: Rant communications Google google analytics google insights marketing newspapers objectives search Their response was &# to be on the cover of The Globe & Mail&# (our national Canadian newspaper). A few weeks ago another client gave me a similar response: “To have an article written about us in the Ottawa Citizen&# (our nation’s capital newspaper).
Selfish Giving
DECEMBER 28, 2017
Uncategorized Business plan goals and objectives Current target market Defining public relations Public relation strategiesWith the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list.
Fundraising Coach
JUNE 4, 2015
Love (Stewardship) Board Members Objections donor stewardship red cross transparency"Why can’t you tell us where you spent the money and what your expenses were? You obviously have that information. Why can’t the public see it?". NPR's Laura Sullivan to Red Cross' David Meltzer.
Fundraising Coach
JUNE 29, 2015
Ask Fundraising Secrets ObjectionsIn his recent post, Jeff Brooks agreed with my “ Donor Fatigue ” video. And he went a step further. Like a newly minted Paul Harvey, he tells “the rest of the story.”. Fundraiser Fatigue. I love his concept of “ fundraiser fatigue ”!
Marketing for Nonprofits
MARCH 9, 2009
If you get a chance, check out the first 4 minutes of this video. It's an overview of social media for the National Park Service by Geoff Livingston, Principal, Livingston Communication. Geoff does a nice job of putting social media into perspective, i.e. reminding us that blogs and Twitter and all the sundry social media tools out here are just tools, i.e. they are a means to an end, not the end itself.
SocialButterfly
NOVEMBER 3, 2009
Tags: Web Communications Amazon community Community-Based content e-commerce facebook focus informational interactive online strategy transactional web Web objective Web site Web site building Web strategy Wikipedia
Fundraising Coach
DECEMBER 16, 2014
Love (Stewardship) Board Members Book Review Objections board members I love finding practical tools that can help nonprofits thrive. The new book Train Your Board (and Everyone Else) to Raise Money is just that. Crisis with nonprofit boards.
Fundraising Coach
NOVEMBER 13, 2013
How to answer the relief effort objection. Ask Objections major gift fundraising Congratulations to Facebook and the Red Cross for making it ridiculously easy to support those devastated by Typhoon Haiyan in the Philippines!
Fundraising Coach
FEBRUARY 26, 2013
If a donor keeps coming up with questions or objections, you can easily say, “If I can answer this to your satisfaction, is it the only thing standing in between you and making a gift?”. Ask Objections donor stewardship
Fundraising Coach
AUGUST 24, 2012
ObjectionsToday’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality.
Fundraising Coach
AUGUST 28, 2012
Ask Objections ask ask without fear nonprofit fundraising nonprofit leadership[Warning: rant in progress]. Stop it with the excuses. The timing is never perfect. There are always reasons to put off asking people to support your nonprofit. And that is a sure way to get your nonprofit bankrupt.
Public Sector Marketing 2.0
FEBRUARY 27, 2015
Noting the above, I always firmly emphasize that it’s impossible to measure performance at any level without setting proper goals and objectives in the first place. The social media performance evaluation then simply becomes a report against the objectives.
Fundraising Coach
JUNE 26, 2010
Love (Stewardship) Book Review Objections Stories nonprofit marketing I’m surprised by how many nonprofit professionals see “marketing&# as a bad word, a practice that is somehow beneath them.
iMarketSmart
NOVEMBER 5, 2018
Your best donors want you to be transparent about how you accomplished your objectives. Your best donors want you to provide value to both them and the people (or objectives) their donations support. Here’s my list of essential major donor needs that you must aim to fulfill: 1.
EveryAction
JULY 18, 2018
In a succinct, thoughtfully constructed few sentences, explain how the fundraising campaign you’ve outlined will help your organization reach its high-level, mission-led objectives. Goals + objectives. This should help you keep you on track and your objectives achievable.
Public Sector Marketing 2.0
FEBRUARY 8, 2013
“The Internet of Things (IoT) is a computing concept that describes a future where everyday physical objects will be connected to the Internet and will be able to identify themselves to other devices. When many objects act in unison, they are referred to as having ambient intelligence.”
iMarketSmart
NOVEMBER 2, 2018
Looking at it this way means that everything that happens with the donor is strategically and relationally knitted together to create a major gift pipeline since the end objective is to serve a donor’s passions and interests in a manner that encourages them to give to their potential.”
EveryAction
OCTOBER 18, 2018
No matter what your objective, take this campaign principle and whatever your task is, determine how you can leverage your supporters’ relationships to build your base.
Social Media Bird Brain
MAY 28, 2014
Here''s an object lesson in what can happen when you put an intern in charge of your Twitter account without supervision or - apparently - even occasional oversight. Image via Vocativ.com In past posts, I''ve warned about the dangers of thinking youth was a prerequisite for handling your small nonprofit''s social media accounts.
Sea Change Strategies
JANUARY 26, 2010
Implicit in this description is the notion that learning objects (and their component information objects) are reusable. Learning Object Reusability: E-Learning Development 8 is a post from: E-Learning Curve Blog. Tags: e-learning Cisco learning object reusable information object RIO RLO
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