Objectives for Your Nonprofit Communications Plan
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2018
Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective. Ideally, you are using multiple tools or channels to achieve an objective.