Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective. Ideally, you are using multiple tools or channels to achieve an objective.

Carnival Submissions: Handling Objections

A Small Change

I’m hosting the Nonprofit Blog Carnival for the month of June featuring links and summaries of the top posts from around the blogosphere around handling objections. Every nonprofit professional has a list of objections they hear regularly. I will be posting some of the most popular objections from you, my readers, and expert bloggers will provide some targeted advice. What are popular objections you hear at your organization and how do you respond to them?

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Question: Objections?

A Small Change

What kinds of objections do you have at your organization? Each organization seems to have the classic question with which it has to deal. At a community college it was, “Why should I give you money when you are a government funded organization?” I imagine a number of government related organizations and advocacy groups get the, “I pay my taxes isn’t that enough speech.” Or, an arts organization might hear, “I like to give to social services for feeding and clothing people.”.

Nonprofit Blog Carnival: Handling Objections

A Small Change

I am hosting this month’s Nonprofit Blog Carnival featuring common objections. The question I asked was, “What are common objections you hear at your organization and how do you respond to them?&#. Check out The Collins Group Blog’s post, Overcoming Objections from Obstacle to Opportunity. Each of the authors below has provided some great content for us.

Watch the fundraising objections fall to the floor

Fundraising Coach

One of the exercises involved overcoming objections…even before they come up. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall. We then made an attempt to group them into common themes like: Kids in college The economy is tough Your CEO makes too much money Finally, we answered the objections together as a group. And that’s when it hit us: the objections were - literally - falling away.

Watch the fundraising objections fall to the floor

Fundraising Coach

One of the exercises involved overcoming objections…even before they come up. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall. We then made an attempt to group them into common themes like: Kids in college The economy is tough Your CEO makes too much money Finally, we answered the objections together as a group. And that’s when it hit us: the objections were - literally - falling away.

Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey

Fundraising Report Card

The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card. You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? Culture

Beware of Bright Shiny Objects

Ann Green

But that bright shiny object may not be the answer you’re looking for. So, beware of bright shiny objects and focus on more personal communication and building relationships. It can be tempting to jump on the latest craze and try something new. In fact, you can be more successful in your fundraising and communications if you use methods that have been around for awhile. Here’s how. Give your donors the personal touch.

Shifting from SMART Objectives to RISKY Ones

Social Marketing and Social Change

SMART objectives may be appropriate for short-term planning, research and evaluation activities. Caitlin Stanton makes the case that Specific, Measurable, Attainable, Realistic and Time-bound objectives may be a box that many social entrepreneurs and social marketers need to climb out of to be more effective in realizing their social change goals. I believe that there is a group of you who want to take the chance of aspiring to RISKY objectives and not settle for the SMART box.

Shiny Object Addiction: A 7-Step Program

Selfish Giving

My name is Joe and I have Shiny Object Addiction. I write about these new shiny objects with gusto, but I feel Estrella’s anxiety and pain. Like alcohol, shiny objects are an addiction that need their own step program. Step 1: I am powerless to shiny objects. That power is a strict adherence to the bottom-line benefits of these shiny objects. Because if Shiny Object Addiction doesn’t kill me, they most certainly will.

Augmented reality—Search moves from text to objects

ImpactMax

I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Instead of typing into a text search box to get information you want—just point your phone or pad at an object or scene and all kinds of information pops up. Hold onto your hats! It’s called augmented reality, and it’s going to change everything. In part, because it’s so much more entertaining than text search.

Fundraising Secret #39: Learn to love objections

Fundraising Coach

If you’re going to ask people for money, you’ve got to learn to love objections. Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. Here are Zig Ziglar’s five reasons to like objections: Objections show interest. Many sales trainers refer to objections as the beginning of the sales process. But not so with objections.

Social Marketing to Achieve National Health Objectives

Social Marketing and Social Change

Social marketing was included among the 10-year national health objectives for the US that were announced yesterday by the Department of Health and Human Services. For over two years, I’ve been involved in the Health Communication and Health Information Technology workgroup that was charged with developing national objectives in this topic area. The social marketing objectives are: HC/HIT-13: (Developmental) Increase social marketing in health promotion and disease prevention.

[Guest Post] How to Overcome Objections in Scheduling Your Fundraising Solicitation Meetings

Fundraising Coach

How to Overcome Objections in Scheduling Your Fundraising Solicitation Meetings. The objections people give you over the phone call when you call to schedule a meeting are a small, natural part of the process. Here are some typical set-up-the-meeting phone call objections. These objections aren’t hard to deal with. If you don’t really want to meet with your donors chances are good you won’t be able to overcome the telephone objections.

Fundraising Secret #39: Learn to love objections

Fundraising Coach

If you’re going to ask people for money, you’ve got to learn to love objections. Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. Here are Zig Ziglar’s five reasons to like objections: Objections show interest. Many sales trainers refer to objections as the beginning of the sales process. But not so with objections.

National Objectives for Health Communication and Health Information Technology

Social Marketing and Social Change

In a process that began more than 15 months ago , the US national health objectives are beginning to take final form. Yesterday, the Federal Interagency Workgroup (FIW) approved 13 objectives for the Health Communication and Health Information Technology area. The social marketing objectives are: Increase social marketing in health promotion and disease prevention.

Social Marketing Objectives for Healthy People 2020

Social Marketing and Social Change

One arena in which social marketing could 'be at the table' are the Health People 2020 objectives - the national health priorities for the decade. For those new to the process, these objectives help guide the development of Federal programs, how grants and contracts are crafted and dispersed, and when the question is asked 'What are the priorities?' - where many people go to for the answers.

An objective eye

Mission Paradox Blog

As an art marketer, I'm paid to be objective.   The closer you are to a situation and the more confident you are about your abilities in a particular situation, the harder it is to be objective. So I had to develop some tools to help me be a more objective marketer.  That honesty is the key to objectivity. Selling anything well requires a bit of detachment. a little bit of distance.

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. With SMART objectives, you can drill down even deeper to ensure that your success and your progress can be measured. With your SMART objectives, you know where you are going.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

2) Choose objectives for the Twitter campaign. How will you know that you achieved your objectives? Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients.

A challenge for the fundraisers of the world…

iMarketSmart

Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before. Your competition is global.

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

Being a data nerd with a serious focus on getting ROI (return on investment) for my clients, I want to hear from you about the thrills, chills, and challenges in creating SMART objectives, to accompany your big-picture lofty goals (and resolutions). I have my own ideas about the importance of creating, implementing, and measuring SMART objectives in conjunction with big goals – but I want to hear yours! Happy February!

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The Red Cross and Glass Houses

Fundraising Coach

Love (Stewardship) Board Members Objections donor stewardship red cross transparency"Why can’t you tell us where you spent the money and what your expenses were? You obviously have that information. Why can’t the public see it?". NPR's Laura Sullivan to Red Cross' David Meltzer. Last night, I was shocked and spellbound to hear NPR devote an entire half hour segment to the special report called: In Search Of The Red Cross' $500 Million In Haiti Relief.

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How will we know if we have achieved success with social media?

Public Sector Marketing 2.0

Rather than saying something abstract (albeit true) such as “the ROI of social media engagement is that your organization will still exist in 5 years&# , I usually prefer to throw the ball back in the question issuers court: What are your objectives? Lot’s of education left to be done across all sectors… Insight Rant goals investment objectives resources ROI Social Media telephone

Donor Fatigue – the rest of the story

Fundraising Coach

Ask Fundraising Secrets ObjectionsIn his recent post, Jeff Brooks agreed with my “ Donor Fatigue ” video. And he went a step further. Like a newly minted Paul Harvey, he tells “the rest of the story.”. Fundraiser Fatigue. I love his concept of “ fundraiser fatigue ”! He says that we get tired of saying the same thing over and over so we just stop. And then blame the lack of donations on "donor fatigue.".

3 PR Trends You Need to Adopt in 2018

Selfish Giving

Uncategorized Business plan goals and objectives Current target market Defining public relations Public relation strategiesWith the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list. It’s not too early to start thinking about your public relations strategy for 2018. Devoting some time to it now can help your company get off on the right foot once the new year rolls around.

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Technology is Just a Tool: Don't Fall Prey to Shiny Object Syndrome

Marketing for Nonprofits

If you get a chance, check out the first 4 minutes of this video. It's an overview of social media for the National Park Service by Geoff Livingston, Principal, Livingston Communication. Geoff does a nice job of putting social media into perspective, i.e. reminding us that blogs and Twitter and all the sundry social media tools out here are just tools, i.e. they are a means to an end, not the end itself.

Training Your Board to Raise Money – a book for your new year

Fundraising Coach

Love (Stewardship) Board Members Book Review Objections board members I love finding practical tools that can help nonprofits thrive. The new book Train Your Board (and Everyone Else) to Raise Money is just that. Crisis with nonprofit boards. Gone are the days when boards could be rubber-stamping social clubs. More than ever, nonprofits needs boards that will advocate for their cause. Interestingly, board members are increasingly wanting to be advocates.

Emergency relief in the Philippines and fundraising for your nonprofit

Fundraising Coach

How to answer the relief effort objection. Ask Objections major gift fundraising Congratulations to Facebook and the Red Cross for making it ridiculously easy to support those devastated by Typhoon Haiyan in the Philippines! Even if you don''t have the connections or relationship to get this type of top billing on Facebook, there are loads of ways you and your nonprofit can support the relief efforts. Support typhoon relief in mission-related ways.

Donor’s don’t need another best friend!

Fundraising Coach

If a donor keeps coming up with questions or objections, you can easily say, “If I can answer this to your satisfaction, is it the only thing standing in between you and making a gift?”. Ask Objections donor stewardshipAbout a week ago, I was able to do a Twitter chat on “loving your donors” and showing them appreciation. You can read a transcript here: [link]. Do you have to answer donors’ questions?

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Government obsession with newspaper coverage

Public Sector Marketing 2.0

I asked a senior government communications employee for their communications objectives the other day. Tags: Rant communications Google google analytics google insights marketing newspapers objectives search Their response was &# to be on the cover of The Globe & Mail&# (our national Canadian newspaper). A few weeks ago another client gave me a similar response: “To have an article written about us in the Ottawa Citizen&# (our nation’s capital newspaper).

3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

ObjectionsToday’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality. Nonprofits with personality are wonderful to work with and find it easier to gain supporters. People can identify with people more quickly than they can with an “organization.”

Get over it and ask!

Fundraising Coach

Ask Objections ask ask without fear nonprofit fundraising nonprofit leadership[Warning: rant in progress]. Stop it with the excuses. The timing is never perfect. There are always reasons to put off asking people to support your nonprofit. And that is a sure way to get your nonprofit bankrupt. If your nonprofit is doing important work, people will want to fund it. But they won’t come to that conclusion all by themselves. They need you to invite them. You need to ask.

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A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals , 12 marketing strategies , 12 marketing objectives , and scores of tactics , including both types of content and the channels through which you’ll distribute that content.

Building a Web Site: Easy as 1, 2 OR 3?

SocialButterfly

Tags: Web Communications Amazon community Community-Based content e-commerce facebook focus informational interactive online strategy transactional web Web objective Web site Web site building Web strategy Wikipedia

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Book Review: Guerrilla Market for Nonprofits

Fundraising Coach

Love (Stewardship) Book Review Objections Stories nonprofit marketing I’m surprised by how many nonprofit professionals see “marketing&# as a bad word, a practice that is somehow beneath them. If that’s your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message. This book is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals.

No Wonder Defining Comms Success is So Hard!

Kivi's Nonprofit Communications Blog

For the first time ever, we surveyed nonprofit communications staff on objectives for their work. This clearly demonstrates the diversity found in communications teams in the sector – as well as the challenge in prioritizing objectives. While it’s relatively easy to say which communications goals, strategies, and tactics are most popular in our sector based on our previous reports, the objectives are truly all over the place.

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

4) Break down your big goals into actionable objectives. Now you take these big goals and break them down into actionable objectives that can be measured and evaluated. Actionable Objectives: Start a Social Media Ambassador Program. Actionable Objectives: Create lists on Twitter of people to follow and retweet. Actionable Objectives: Launch a 2-week digital storytelling campaign. 5) Actionable objectives then become projects with lists of tasks and timelines.

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Communications Planning for the Rest of 2020

Kivi's Nonprofit Communications Blog

But you won’t get the results you want from your communications program without getting your goals, strategies, objectives, and tactics all worked out. Your strategic plan has big lofty goals and super-specific tactics, but no real guidance in between on strategies or objectives that would help you make good decisions day to day. Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right for the Rest of 2020.

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When You Want to Be in Charge: Name It and Own It

Kivi's Nonprofit Communications Blog

Own Marketing and Communications Planning Here’s an example: What should your nonprofit communications goals, strategies and objectives be ? Well, for starters, not everyone agrees on the differences between goals, strategies , and objectives generically, so you are already at a disadvantage. We’ve given you a huge head start with our 12 most common nonprofit marketing goals, strategies and objectives. I love this quote from Thomas L.

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Noting the above, I always firmly emphasize that it’s impossible to measure performance at any level without setting proper goals and objectives in the first place. The basic things to remember are that goals are broad, whereas objectives should ideally be constructed using the SMART acronym (Specific, Measurable, Assignable, Realistic, Time-Related). Objective: To have at least 25 “industry” professionals add our account to a Twitter List by the end of the month.

How Often Should You Report Results?

Kivi's Nonprofit Communications Blog

One of those questions is about objectives for your communications plan. You have more options for objectives than you might think. If you aren’t reporting your communications results regularly to your management and board, you need to start. Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? Start the discussion with these five questions.

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It's Funny - But Not On YOUR Account

Social Media Bird Brain

Here''s an object lesson in what can happen when you put an intern in charge of your Twitter account without supervision or - apparently - even occasional oversight. Image via Vocativ.com In past posts, I''ve warned about the dangers of thinking youth was a prerequisite for handling your small nonprofit''s social media accounts.

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