Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective. Ideally, you are using multiple tools or channels to achieve an objective.

Carnival Submissions: Handling Objections

A Small Change

I’m hosting the Nonprofit Blog Carnival for the month of June featuring links and summaries of the top posts from around the blogosphere around handling objections. Every nonprofit professional has a list of objections they hear regularly.

Nonprofit Blog Carnival: Handling Objections

A Small Change

I am hosting this month’s Nonprofit Blog Carnival featuring common objections. The question I asked was, “What are common objections you hear at your organization and how do you respond to them?&#.

Question: Objections?

A Small Change

What kinds of objections do you have at your organization? Each organization seems to have the classic question with which it has to deal. At a community college it was, “Why should I give you money when you are a government funded organization?” I imagine a number of government related organizations and advocacy groups get the, “I pay my taxes isn’t that enough speech.” Or, an arts organization might hear, “I like to give to social services for feeding and clothing people.”.

Watch the fundraising objections fall to the floor

Fundraising Coach

One of the exercises involved overcoming objections…even before they come up. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall. Use the answers to objections in your cultivation!

Watch the fundraising objections fall to the floor

Fundraising Coach

One of the exercises involved overcoming objections…even before they come up. They then wrote down the scariest objections - one objection per post-it note Next, they put all of their post-it notes on the wall. Use the answers to objections in your cultivation!

Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey

Fundraising Report Card

The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card. You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? Culture

Beware of Bright Shiny Objects

Ann Green

But that bright shiny object may not be the answer you’re looking for. So, beware of bright shiny objects and focus on more personal communication and building relationships. It can be tempting to jump on the latest craze and try something new.

Shifting from SMART Objectives to RISKY Ones

Social Marketing and Social Change

SMART objectives may be appropriate for short-term planning, research and evaluation activities. I believe that there is a group of you who want to take the chance of aspiring to RISKY objectives and not settle for the SMART box. What are your RISKY objectives?

Augmented reality—Search moves from text to objects

ImpactMax

I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Hold onto your hats!

Shiny Object Addiction: A 7-Step Program

Selfish Giving

My name is Joe and I have Shiny Object Addiction. I write about these new shiny objects with gusto, but I feel Estrella’s anxiety and pain. Like alcohol, shiny objects are an addiction that need their own step program. Step 1: I am powerless to shiny objects.

[Guest Post] How to Overcome Objections in Scheduling Your Fundraising Solicitation Meetings

Fundraising Coach

How to Overcome Objections in Scheduling Your Fundraising Solicitation Meetings. The objections people give you over the phone call when you call to schedule a meeting are a small, natural part of the process. Here are some typical set-up-the-meeting phone call objections.

Fundraising Secret #39: Learn to love objections

Fundraising Coach

If you’re going to ask people for money, you’ve got to learn to love objections. Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. Here are Zig Ziglar’s five reasons to like objections: Objections show interest. Many sales trainers refer to objections as the beginning of the sales process. But not so with objections.

Social Marketing to Achieve National Health Objectives

Social Marketing and Social Change

Social marketing was included among the 10-year national health objectives for the US that were announced yesterday by the Department of Health and Human Services. For over two years, I’ve been involved in the Health Communication and Health Information Technology workgroup that was charged with developing national objectives in this topic area. The social marketing objectives are: HC/HIT-13: (Developmental) Increase social marketing in health promotion and disease prevention.

Fundraising Secret #39: Learn to love objections

Fundraising Coach

If you’re going to ask people for money, you’ve got to learn to love objections. Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. Here are Zig Ziglar’s five reasons to like objections: Objections show interest. Many sales trainers refer to objections as the beginning of the sales process. But not so with objections.

National Objectives for Health Communication and Health Information Technology

Social Marketing and Social Change

In a process that began more than 15 months ago , the US national health objectives are beginning to take final form. Yesterday, the Federal Interagency Workgroup (FIW) approved 13 objectives for the Health Communication and Health Information Technology area. The social marketing objectives are: Increase social marketing in health promotion and disease prevention.

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way.

Social Marketing Objectives for Healthy People 2020

Social Marketing and Social Change

One arena in which social marketing could 'be at the table' are the Health People 2020 objectives - the national health priorities for the decade. For those new to the process, these objectives help guide the development of Federal programs, how grants and contracts are crafted and dispersed, and when the question is asked 'What are the priorities?' - where many people go to for the answers.

An objective eye

Mission Paradox Blog

As an art marketer, I'm paid to be objective.   The closer you are to a situation and the more confident you are about your abilities in a particular situation, the harder it is to be objective. So I had to develop some tools to help me be a more objective marketer.  That honesty is the key to objectivity. Selling anything well requires a bit of detachment. a little bit of distance.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

2) Choose objectives for the Twitter campaign. How will you know that you achieved your objectives? Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc.

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

Being a data nerd with a serious focus on getting ROI (return on investment) for my clients, I want to hear from you about the thrills, chills, and challenges in creating SMART objectives, to accompany your big-picture lofty goals (and resolutions). Happy February!

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The Red Cross and Glass Houses

Fundraising Coach

Love (Stewardship) Board Members Objections donor stewardship red cross transparency"Why can’t you tell us where you spent the money and what your expenses were? You obviously have that information. Why can’t the public see it?". NPR's Laura Sullivan to Red Cross' David Meltzer.

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Donor Fatigue – the rest of the story

Fundraising Coach

Ask Fundraising Secrets ObjectionsIn his recent post, Jeff Brooks agreed with my “ Donor Fatigue ” video. And he went a step further. Like a newly minted Paul Harvey, he tells “the rest of the story.”. Fundraiser Fatigue. I love his concept of “ fundraiser fatigue ”!

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A challenge for the fundraisers of the world…

iMarketSmart

Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before. Your competition is global.

Training Your Board to Raise Money – a book for your new year

Fundraising Coach

Love (Stewardship) Board Members Book Review Objections board members I love finding practical tools that can help nonprofits thrive. The new book Train Your Board (and Everyone Else) to Raise Money is just that. Crisis with nonprofit boards.

How will we know if we have achieved success with social media?

Public Sector Marketing 2.0

Rather than saying something abstract (albeit true) such as “the ROI of social media engagement is that your organization will still exist in 5 years&# , I usually prefer to throw the ball back in the question issuers court: What are your objectives? Lot’s of education left to be done across all sectors… Insight Rant goals investment objectives resources ROI Social Media telephone

Emergency relief in the Philippines and fundraising for your nonprofit

Fundraising Coach

How to answer the relief effort objection. Ask Objections major gift fundraising Congratulations to Facebook and the Red Cross for making it ridiculously easy to support those devastated by Typhoon Haiyan in the Philippines!

Donor’s don’t need another best friend!

Fundraising Coach

If a donor keeps coming up with questions or objections, you can easily say, “If I can answer this to your satisfaction, is it the only thing standing in between you and making a gift?”. Ask Objections donor stewardship

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3 PR Trends You Need to Adopt in 2018

Selfish Giving

Uncategorized Business plan goals and objectives Current target market Defining public relations Public relation strategiesWith the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list.

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Technology is Just a Tool: Don't Fall Prey to Shiny Object Syndrome

Marketing for Nonprofits

If you get a chance, check out the first 4 minutes of this video. It's an overview of social media for the National Park Service by Geoff Livingston, Principal, Livingston Communication. Geoff does a nice job of putting social media into perspective, i.e. reminding us that blogs and Twitter and all the sundry social media tools out here are just tools, i.e. they are a means to an end, not the end itself.

3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

ObjectionsToday’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

I asked a senior government communications employee for their communications objectives the other day. Tags: Rant communications Google google analytics google insights marketing newspapers objectives search Their response was &# to be on the cover of The Globe & Mail&# (our national Canadian newspaper). A few weeks ago another client gave me a similar response: “To have an article written about us in the Ottawa Citizen&# (our nation’s capital newspaper).

Get over it and ask!

Fundraising Coach

Ask Objections ask ask without fear nonprofit fundraising nonprofit leadership[Warning: rant in progress]. Stop it with the excuses. The timing is never perfect. There are always reasons to put off asking people to support your nonprofit. And that is a sure way to get your nonprofit bankrupt.

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Building a Web Site: Easy as 1, 2 OR 3?

SocialButterfly

Tags: Web Communications Amazon community Community-Based content e-commerce facebook focus informational interactive online strategy transactional web Web objective Web site Web site building Web strategy Wikipedia

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When You Want to Be in Charge: Name It and Own It

Kivi's Nonprofit Communications Blog

Own Marketing and Communications Planning Here’s an example: What should your nonprofit communications goals, strategies and objectives be ? We’ve given you a huge head start with our 12 most common nonprofit marketing goals, strategies and objectives.

Book Review: Guerrilla Market for Nonprofits

Fundraising Coach

Love (Stewardship) Book Review Objections Stories nonprofit marketing I’m surprised by how many nonprofit professionals see “marketing&# as a bad word, a practice that is somehow beneath them.

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

4) Break down your big goals into actionable objectives. Now you take these big goals and break them down into actionable objectives that can be measured and evaluated. Actionable Objectives: Start a Social Media Ambassador Program.

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27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics are the tools you use to pursue the objectives associated with your strategy. — to implement a strategy and to achieve your objectives and ultimately your goals. Today, let’s complete the list by talking about tactics.

How Often Should You Report Results?

Kivi's Nonprofit Communications Blog

One of those questions is about objectives for your communications plan. You have more options for objectives than you might think. If you aren’t reporting your communications results regularly to your management and board, you need to start. Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? Start the discussion with these five questions.

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What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

What are the goals and objectives? You’ll usually articulate these as you make decisions on goals, strategies, and objectives. What Goes in a Communications Plan What if no one is particularly interested in talking about the organization-wide goals, strategies, and objectives?

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Noting the above, I always firmly emphasize that it’s impossible to measure performance at any level without setting proper goals and objectives in the first place. The social media performance evaluation then simply becomes a report against the objectives.

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

In a succinct, thoughtfully constructed few sentences, explain how the fundraising campaign you’ve outlined will help your organization reach its high-level, mission-led objectives. Goals + objectives. This should help you keep you on track and your objectives achievable.

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5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

TRUTH 1: Good content marketing is more about the objective than the content itself. What makes something content marketing is your ability to use content to achieve a marketing objective. So you have to pick an objective! As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing.