My Nonprofit Marketing Guide colleague Antionette Kerr — who writes regularly for her local newspaper in North Carolina — told me that she wrote a recent column after receiving a note through Facebook Messenger. MORE
I presented the Thursday night keynote at the City of Jacksonville’s Board Development and Training Program last week (this North Carolina city requires nonprofit grantees to send their board members to free professional development training – a brilliant idea!). MORE
Thus, when someone pointed to Jay Kassirer ’s Tools of Change website and the case study Marketing Social Marketing in North Carolina Public Health –my ears perked up. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. MORE
Thought Leadership in Action: Audubon North Carolina. Staffed with the state’s leading experts on bird conservation, and an investment in the time to cultivate meaningful relationships, Audubon North Carolina was able to develop a thriving media outreach program. MORE
I became aware of this effort via a news announcement from the IGA in tiny Wendell, North Carolina, east of Raleigh. And North Carolina is home to 8 major military bases, including the monstrous U.S. Now through November 11, 2011 participating IGA stores across the United States are offering $0.05 to the Wounded Warrior Project for each case of certain private label food brands sold. MORE
Customize the content by geography (In North Carolina…). Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. And some have no CLUE how they got on your email list! MORE
Last Wednesday, I had the privilege of speaking at the Western North Carolina chapter of AFP in Asheville. How to Work With Bosses and Volunteers to Raise More Money. I had a great time seeing old friends and making new ones. Can you imagine me anywhere not having fun? MORE
In January 2016, I dove into nonprofit work as the Communications and Marketing Manager for the Lung Cancer Initiative of North Carolina, and it has taught me a lot in these last few months. Cynamon Frierson. MORE
In Raleigh, North Carolina Terramor Homes does a BBQ in support of the Duke Children’s Hospital Radiothon. Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. But that doesn’t mean you don’t have inventory. Races have space on t-shirts and signs, telethons and radiothons have airtime, packaged goods products have packaging. Keep brainstorming and other cause marketing inventory will become plain. MORE
In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? It’s a question I’d wondered about myself so it was fun to be asked to think about. Marshele Carter Waddell and I talked about it several times in the intervening months. MORE
Summer has arrived in North Carolina. The mint in the garden is mojito ready, so here are a few Mixed Links for you. We live in swing state and I cannot believe how many Obama and Romney commercials are on TV already! If you are worried about trying to raise money in a swing state (or during election season in general), check out Katya’s advice: How to Raise Money When Every Politician Is Asking for It. Our next free webinar is happening June 6. MORE
North Carolina nonprofit Monarch , which helps people with disabilities realize their dreams, didn’t shy away from the truth in its 2009 annual report. MORE
In North Carolina, environmental groups and the pig farmers connected to kill similar efforts. MORE
Once a year, I host a free webinar where we collect a $10 free-will donation for Positive Wellness Alliance (PWA), an organization that helps low-income people with HIV/AIDS in the rural part of North Carolina where I live. Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. MORE
Christy updates us on how Food Lion, a North Carolina based company, is working to help victims of the flooding from Hurricane Matthew. MORE
1) Communications Specialist , Democracy North Carolina , (Durham, NC). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. MORE
The Susie’s Law Movement was instrumental in helping pass Susie’s Law in North Carolina last year to improve the welfare of animals in NC. It’s early days for good causes on mobile, so there aren’t many examples of small causes doing big things with phones. MORE
I’ll be speaking at the state conferences in Montana and North Carolina this year. I received this email today, and it’s question I get a lot. Dear Kivi, I am a new communications specialist working for an adult charter school. I’m so excited to be telling the story of an organization doing great work: transforming individuals, families and communities. I signed up for your newsletter a couple months ago and have found some great resources! MORE
5) Community Relations Coordinator , The North Carolina Partnership for Children , (Raleigh, NC). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. MORE
Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Frank : A gathering of communicators who work for the common good (or public interest). I found myself there this past winter, delighting in northern Florida rain while the rest of the country was being buried under snow. MORE
I think you can, and that’s what I’ll be talking about when I present a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference for the North Carolina Center for Nonprofits on September 14. MORE
Bertie County, North Carolina: Teaching Design for Change. Case Studies and New Orgs/Campaigns Social Marketing Bertie County case study change citizenship community change community-based initiative design global citizen North Carolina Project H Rescue Social Change Group Step Royal MORE
She and I had connected online a little bit, and she came to North Carolina to speak at a conference, and so we met over coffee. Kivi Leroux Miller is a successful consultant, trainer and blogger on nonprofit communications. She leads weekly webinars from her website. MORE
Katie Todd is the Online Engagement Coordinator for the North Carolina League of Conservation Voters , a nonpartisan nonprofit organization who advocates for sound environmental policies that protect North Carolina’s natural resources and people. Katie Todd. MORE
8) Here’s what you gain from pushing yourself out of your comfort zone , says Mark Dessauer, director of communications at the Blue Cross Blue Shield North Carolina Foundation. MORE
The Information Blanket’ is made of double-knit cotton…loomed in North Carolina and screen printed and lock-stitched in New York City… and features bold info-graphics screen-printed in water-based dyes. MORE
Good examples of nonprofits who clearly lay out their core values on their websites are the North Carolina Center for Nonprofits and Greenpeace. photo credit: armadillo444 via photopin cc. MORE
She and I had connected online a little bit, and she came to North Carolina to speak at a conference, and so we met over coffee. Kivi Leroux Miller is a successful consultant, trainer and blogger on nonprofit communications. She leads weekly webinars from her website. MORE
Development & Communications Associate Lillian’s List of North Carolina (Raleigh, NC). Marketing/Communications Coordinator PT North Country Trail (Lowell, MI). Please post your nonprofit marketing jobs here. Advocacy/Editorial Officer AJC/Jacob Blaustein (New York, NY). MORE
Geographically Appalachia is generally considered to include counties in West Virginia, Virginia, Tennessee, North Carolina, Georgia, as well as Kentucky. One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for. MORE
Many of those who voted for Donald Trump in places like Michigan, North Carolina, Pennsylvania, and Wisconsin did so because they feel ignored and looked down upon. It’s Kivi here. MORE
As the Social Media Manager for miraclefeet , an international nonprofit in North Carolina, Kristina Kelly is committed to utilizing social media to raise awareness of untreated clubfoot. Carrboro, North Carolina, is one adorable town! Kristina Kelly. MORE
On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. I’m sharing the deck with you here. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on. MORE
North Carolina Zoo: Zmail Update. That’s the question that the MetroWest Health Foundation asked today on Twitter. Turns out that the current name of the e-newsletter is . ”E-Newsletter.” ” Here’s what it looks like. I do have a ton of nonprofit e-newsletters in my inbox called “E-Newsletter” so it’s not like that’s a horrible thing. But the fact that everyone does it also argues for being a bit more original. MORE
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to. MORE
Today, Megan and I interview researcher Stefanie Robinson of North Carolina State University on a recent series of studies about consumer choice in cause marketing campaigns. We learn that giving consumers a choice is often (but not always) a good idea in cause campaigns, particularly when the consumers are collectivists (Don’t know what a collectivist is? Tune in to find out!). MORE
5) Community Relations Coordinator , The North Carolina Partnership for Children , (Raleigh, NC). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. MORE
Melinda McKee is the Public Relations & Communications Director for NCGives , a statewide nonprofit on a mission to celebrate and strengthen North Carolina’s culture of giving. Melinda McKee. Does your audience understand what you’re telling them? MORE
Third Space Studio , based in Durham, North Carolina, collected and analyzed the survey. Editor’s note: This post was written by Heather Yandow of Third Space Studio and founder of the Individual Donor Benchmark Report. What is the fundraising potential for small and mighty nonprofits? MORE
I thought it would be fun to create one especially for our community, so I teamed up with Dawn Crawford from BC/DC Ideas , a friend, Instagram junkie, and fellow geek and transplant to North Carolina, to create the Nonprofit Communicators Photo-A-Day Challenge, or #NPCommPix. MORE
South Carolina's Nonprofit Summit. South Carolina's Nonprofit Summit. South Carolina’s Nonprofit Summit is the state’s largest and most comprehensive conference designed specifically by and for leaders in the nonprofit sector. Conference for North Carolina's Nonprofits. MORE
Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Read Part One Here. Frank : A gathering of communicators who work for the common good (or public interest). Here’s the final challenge we discussed, with core takeaways: How do we shape our communications to engage audiences TO ACT for change? MORE
Who did it: National Audubon Society, Defenders of Wildlife, Heifer International, North Carolina League of Conservation Voters, WaterAid in America, International Rescue Committee. Guest blogger, Kerri Karvetski, owner of Company K Media , helps nonprofits communicate online. MORE
North Carolina Related Topics SocialButterfly
JANUARY 26, 2011
Bertie County, North Carolina: Teaching Design for Change. Case Studies and New Orgs/Campaigns Social Marketing Bertie County case study change citizenship community change community-based initiative design global citizen North Carolina Project H Rescue Social Change Group Step Royal
Kivi's Nonprofit Communications Blog
JUNE 13, 2016
In January 2016, I dove into nonprofit work as the Communications and Marketing Manager for the Lung Cancer Initiative of North Carolina, and it has taught me a lot in these last few months. Cynamon Frierson.
Getting Attention
JANUARY 12, 2015
Development & Communications Associate Lillian’s List of North Carolina (Raleigh, NC). Marketing/Communications Coordinator PT North Country Trail (Lowell, MI). Please post your nonprofit marketing jobs here. Advocacy/Editorial Officer AJC/Jacob Blaustein (New York, NY).
Kivi's Nonprofit Communications Blog
AUGUST 3, 2016
Thought Leadership in Action: Audubon North Carolina. Staffed with the state’s leading experts on bird conservation, and an investment in the time to cultivate meaningful relationships, Audubon North Carolina was able to develop a thriving media outreach program.
Kivi's Nonprofit Communications Blog
MARCH 14, 2016
As the Social Media Manager for miraclefeet , an international nonprofit in North Carolina, Kristina Kelly is committed to utilizing social media to raise awareness of untreated clubfoot. Carrboro, North Carolina, is one adorable town! Kristina Kelly.
SocialButterfly
JULY 13, 2010
Thus, when someone pointed to Jay Kassirer ’s Tools of Change website and the case study Marketing Social Marketing in North Carolina Public Health –my ears perked up. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending.
Getting Attention
JULY 16, 2015
Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Read Part One Here. Frank : A gathering of communicators who work for the common good (or public interest). Here’s the final challenge we discussed, with core takeaways: How do we shape our communications to engage audiences TO ACT for change?
Non Profit Marketing 360
FEBRUARY 23, 2012
She and I had connected online a little bit, and she came to North Carolina to speak at a conference, and so we met over coffee. Kivi Leroux Miller is a successful consultant, trainer and blogger on nonprofit communications. She leads weekly webinars from her website.
Non Profit Marketing 360
FEBRUARY 22, 2012
She and I had connected online a little bit, and she came to North Carolina to speak at a conference, and so we met over coffee. Kivi Leroux Miller is a successful consultant, trainer and blogger on nonprofit communications. She leads weekly webinars from her website.
Getting Attention
APRIL 29, 2014
8) Here’s what you gain from pushing yourself out of your comfort zone , says Mark Dessauer, director of communications at the Blue Cross Blue Shield North Carolina Foundation.
Getting Attention
JANUARY 4, 2012
North Carolina nonprofit Monarch , which helps people with disabilities realize their dreams, didn’t shy away from the truth in its 2009 annual report.
Getting Attention
JUNE 16, 2015
Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Frank : A gathering of communicators who work for the common good (or public interest). I found myself there this past winter, delighting in northern Florida rain while the rest of the country was being buried under snow.
J Campbell Social Marketing
MARCH 25, 2014
Good examples of nonprofits who clearly lay out their core values on their websites are the North Carolina Center for Nonprofits and Greenpeace. photo credit: armadillo444 via photopin cc.
Kivi's Nonprofit Communications Blog
NOVEMBER 22, 2016
Many of those who voted for Donald Trump in places like Michigan, North Carolina, Pennsylvania, and Wisconsin did so because they feel ignored and looked down upon. It’s Kivi here.
Kivi's Nonprofit Communications Blog
FEBRUARY 1, 2011
I presented the Thursday night keynote at the City of Jacksonville’s Board Development and Training Program last week (this North Carolina city requires nonprofit grantees to send their board members to free professional development training – a brilliant idea!).
Selfish Giving
OCTOBER 18, 2016
Christy updates us on how Food Lion, a North Carolina based company, is working to help victims of the flooding from Hurricane Matthew.
Cause Related Marketing
MAY 29, 2013
In Raleigh, North Carolina Terramor Homes does a BBQ in support of the Duke Children’s Hospital Radiothon. Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. But that doesn’t mean you don’t have inventory. Races have space on t-shirts and signs, telethons and radiothons have airtime, packaged goods products have packaging. Keep brainstorming and other cause marketing inventory will become plain.
Kivi's Nonprofit Communications Blog
JANUARY 26, 2015
Katie Todd is the Online Engagement Coordinator for the North Carolina League of Conservation Voters , a nonpartisan nonprofit organization who advocates for sound environmental policies that protect North Carolina’s natural resources and people. Katie Todd.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2014
I thought it would be fun to create one especially for our community, so I teamed up with Dawn Crawford from BC/DC Ideas , a friend, Instagram junkie, and fellow geek and transplant to North Carolina, to create the Nonprofit Communicators Photo-A-Day Challenge, or #NPCommPix.
EveryAction
OCTOBER 5, 2016
South Carolina's Nonprofit Summit. South Carolina's Nonprofit Summit. South Carolina’s Nonprofit Summit is the state’s largest and most comprehensive conference designed specifically by and for leaders in the nonprofit sector. Conference for North Carolina's Nonprofits.
Cause Related Marketing
JUNE 23, 2011
The Information Blanket’ is made of double-knit cotton…loomed in North Carolina and screen printed and lock-stitched in New York City… and features bold info-graphics screen-printed in water-based dyes.
Kivi's Nonprofit Communications Blog
OCTOBER 20, 2011
North Carolina Zoo: Zmail Update. That’s the question that the MetroWest Health Foundation asked today on Twitter. Turns out that the current name of the e-newsletter is . ”E-Newsletter.” ” Here’s what it looks like. I do have a ton of nonprofit e-newsletters in my inbox called “E-Newsletter” so it’s not like that’s a horrible thing. But the fact that everyone does it also argues for being a bit more original.
Kivi's Nonprofit Communications Blog
APRIL 26, 2012
I’ll be speaking at the state conferences in Montana and North Carolina this year. I received this email today, and it’s question I get a lot. Dear Kivi, I am a new communications specialist working for an adult charter school. I’m so excited to be telling the story of an organization doing great work: transforming individuals, families and communities. I signed up for your newsletter a couple months ago and have found some great resources!
Getting Attention
SEPTEMBER 2, 2011
1) Communications Specialist , Democracy North Carolina , (Durham, NC). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.
Kivi's Nonprofit Communications Blog
OCTOBER 13, 2011
Once a year, I host a free webinar where we collect a $10 free-will donation for Positive Wellness Alliance (PWA), an organization that helps low-income people with HIV/AIDS in the rural part of North Carolina where I live. Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC.
Kivi's Nonprofit Communications Blog
OCTOBER 18, 2011
Melinda McKee is the Public Relations & Communications Director for NCGives , a statewide nonprofit on a mission to celebrate and strengthen North Carolina’s culture of giving. Melinda McKee. Does your audience understand what you’re telling them?
Cause Related Marketing
MAY 17, 2013
In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? It’s a question I’d wondered about myself so it was fun to be asked to think about. Marshele Carter Waddell and I talked about it several times in the intervening months.
Get Fully Funded
FEBRUARY 22, 2011
Last Wednesday, I had the privilege of speaking at the Western North Carolina chapter of AFP in Asheville. How to Work With Bosses and Volunteers to Raise More Money. I had a great time seeing old friends and making new ones. Can you imagine me anywhere not having fun?
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2012
On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. I’m sharing the deck with you here. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on.
Getting Attention
FEBRUARY 22, 2013
Who did it: National Audubon Society, Defenders of Wildlife, Heifer International, North Carolina League of Conservation Voters, WaterAid in America, International Rescue Committee. Guest blogger, Kerri Karvetski, owner of Company K Media , helps nonprofits communicate online.
Kivi's Nonprofit Communications Blog
MAY 25, 2012
Summer has arrived in North Carolina. The mint in the garden is mojito ready, so here are a few Mixed Links for you. We live in swing state and I cannot believe how many Obama and Romney commercials are on TV already! If you are worried about trying to raise money in a swing state (or during election season in general), check out Katya’s advice: How to Raise Money When Every Politician Is Asking for It. Our next free webinar is happening June 6.
Getting Attention
SEPTEMBER 16, 2011
5) Community Relations Coordinator , The North Carolina Partnership for Children , (Raleigh, NC). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.
Kivi's Nonprofit Communications Blog
AUGUST 13, 2012
I think you can, and that’s what I’ll be talking about when I present a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference for the North Carolina Center for Nonprofits on September 14.
Nonprofit Marketing Blog
JULY 15, 2015
Third Space Studio , based in Durham, North Carolina, collected and analyzed the survey. Editor’s note: This post was written by Heather Yandow of Third Space Studio and founder of the Individual Donor Benchmark Report. What is the fundraising potential for small and mighty nonprofits?
Nonprofit Marketing Blog
AUGUST 25, 2011
The Susie’s Law Movement was instrumental in helping pass Susie’s Law in North Carolina last year to improve the welfare of animals in NC. It’s early days for good causes on mobile, so there aren’t many examples of small causes doing big things with phones.
Cause Related Marketing
JULY 11, 2011
Geographically Appalachia is generally considered to include counties in West Virginia, Virginia, Tennessee, North Carolina, Georgia, as well as Kentucky. One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for.
Cause Related Marketing
SEPTEMBER 19, 2011
I became aware of this effort via a news announcement from the IGA in tiny Wendell, North Carolina, east of Raleigh. And North Carolina is home to 8 major military bases, including the monstrous U.S. Now through November 11, 2011 participating IGA stores across the United States are offering $0.05 to the Wounded Warrior Project for each case of certain private label food brands sold.
Social Marketing and Social Change
JULY 18, 2013
In North Carolina, environmental groups and the pig farmers connected to kill similar efforts.
Getting Attention
SEPTEMBER 9, 2011
5) Community Relations Coordinator , The North Carolina Partnership for Children , (Raleigh, NC). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.
Selfish Giving
SEPTEMBER 6, 2012
Today, Megan and I interview researcher Stefanie Robinson of North Carolina State University on a recent series of studies about consumer choice in cause marketing campaigns. We learn that giving consumers a choice is often (but not always) a good idea in cause campaigns, particularly when the consumers are collectivists (Don’t know what a collectivist is? Tune in to find out!).
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