Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come.

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5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. ” These lessons are incredibly useful for nonprofit fundraisers looking to inspire donors through email outreach. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1.

Trending Sources

Framing the Issue: How Obama Won the War of Words

Mission Minded

Nonprofit communications Nonprofit Messaging Storytelling 2012 campaign communications election frame message frame nonprofit obama president romney story“To frame an issue is to reduce it to a story for which there is only one possible outcome.”—Geoff Geoff Nunberg, linguist Something very interesting happened on the way to the polls this election cycle.

Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. So whether you’re a political activist or a nonprofit fundraiser, or of the red or blue or purple persuasion, you will find this interesting. For more findings, check out the full post, “ Surprises from Obama’s New Media Staff.” M+R had a fascinating post* last week about political fundraising.

What?! An Obama Online Campaigning Mistake?

The Agitator

Most politicos concede that the 2008 Obama presidential campaign re-defined online political fundraising and mobilization. recently ran this article, What You Can Learn from Obama’s Video Email Marketing Mistakes. Chats are OK if your nonprofit has charismatic spokespeople!]. So, do you think the Obama online campaign messed up?

Debate Highlights 9 Communications Lessons

Getting Attention

If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator. Reports this morning are consistent in that conclusion and even diehard Obama supporters have to agree. Obama’s meandering sentences hid his key points.

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Talking ’bout my rights of women and girls

Wild Woman Fundraising

It’s a nonprofit issue. What do we want? Equality! When do we want it? YESTERDAY! I want you to pay attention to the vocabulary in this speech.

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. December 14: The New and Improved Nonprofit Annual Report. Fundraising Nonprofit Communications nptech Writing for the Web

Day in the Life of a Nonprofit Communicator – Nancy Levesque

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Tell us what you do in a typical day as a nonprofit communications pro. Nancy Levesque.

Barack Obama-Presidential Candidate, Fundraiser Blackbelt


Whether you are an Obama supporter or not, we all have to admit that his campaign really "gets it" on how to get to and mobilize Gen Yers. Whether they know it or not Obama is a high-end brand to this target audience." (the the Obama "brand" logo).

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Nancy Schwartz’s Nonprofit Messages Survey results show most messages are irrelevant to key audiences. With 76% of nonprofit messages not connecting strongly with their audiences, you might need to rethink some things. I’m always running into nonprofits (still!)

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Nonprofit Blog Carnival: Sharing Progress and Communicating Accomplishments

Kivi's Nonprofit Communications Blog

Welcome to the August edition of the Nonprofit Blog Carnival! In 6 Best Ways to Make Storytelling a Part of Your Nonprofit Culture , Claire Axelrad explains how important it is to communicate your accomplishments through stories, and how you can find those stories. In One Nonprofit’s Anniversary Celebration Turns into a Bright Idea , Lincoln Arneal of Nonprofit Hub shows how one nonprofit’s anniversary celebration became a community-wide source of pride.

Presenting 10 Imaginary Nonprofit Blogs

Wild Woman Fundraising

Imagine if you could actually OUT a bad boss or flagrant abuse of nonprofit resources? Welcome to my post about imaginary nonprofit blogs! Image from Obama Here’s where you can read nonprofit horror stories from the field.

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

Nonprofit leaders should take advantage of these expanded opportunities and use op eds to: shine a light on problems that are not being addressed; offer thoughtful solutions; and. Media Relations and Press media relations Nonprofit Communications nonprofit marketing op eds opinion editorials

Small to Middle Donors and Obama

A Small Change

In Viral Loop by Adam Penenberg (you can read an earlier interview with him), they talk about a technique employed during Obama’s presidential campaign showing a new kind of value in asking for small gifts. “If If Obama had asked for $100 million in the weeks leading up to the election, he probably wouldn’t have gotten it. Often nonprofits send off regular annual mailings that sometimes fund a direct need and other times fund an ongoing annual need.

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

President Obama himself, along with other celebrities and elected officials, encouraged Americans to give generously to the Red Cross’ relief efforts. The post Nonprofit Crisis Communications: What The American Red Cross Should Do Now appeared first on J Campbell Social Marketing.

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24 Nonprofit Marketing Jobs:New Opportunities for the New Year

Getting Attention

Here’s why – you seek out this blog and other resources to gain a fresh perspective on your nonprofit marketing and fundraising work, and to grow your own skill set. 9) Copy Editor and Traffic/Project Coordinator , Obama for America (Chicago, IL).

Personal, Political, and Professional

Nonprofit Consultant Blog

The political is an essential element of the nonprofit sector. Political decisions drive the demand for social services, the results of elections can effect the flow of grant money into the nonprofit sector. My liberalism is why I have made my career in the nonprofit sector. It is liberalism that makes me a better consultant, more interested in looking for ways nonprofits can better serve our communities than ways to extend my contract and increase my income.

Friday Futures – Nonprofit Marketing Jobs – June 10, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. 10) Writers and Editors , Obama for America , (Chicago, IL).

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Great News, Great Time to Ask

Getting Attention

Here’s my response to a fantastic question raised by one of our colleague nonprofit communicators this week. But I wonder if it’s best urges folks to take a Thank you action, e.g. “Thank President Obama for this good thing!”

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What Does Obama's Administration Mean For Nonprofits?

Seeking Grant Money Today

Seeking Grant Money Today likes to keep you up to date on not just the 'how to's' of various nonprofit management, operations, and fundraising methods; but also current events in the American nonprofit sector. Tags: Obama The Chronicle of Philanthropy fundraising

Obama Campaign's Lessons for Fundraising

Fundraising Breakthroughs

Nonprofit fundraisers are looking at the Obama campaign's extraordinary, game-changing fundraising for lessons to use in their own work. As Seth Godin might say, Obama handed the megaphones to his greatest fans. Tags: Obama fundraising Intelligent Giving suggests it was the context of his message. That sounds right to me, but it was also and in my judgment more importantly this: theirs was a community organizing strategy, not a sales and marketing campaign.

Why Your Nonprofit Needs a Drone

Selfish Giving

And, yes, your nonprofit absolutely positively needs a drone. He applies his lessons to Obama, but they can be applied to nonprofits as well.… Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service.

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Nonprofits and New Blood

Marketing for Nonprofits

Just as any small business needs a constant stream of new customers, nonprofits need a steady flow of new donors, members, volunteers and advocacy supporters. Direct mail has long been the staple of the acquisition diet for nonprofits, especially for the big guys. (It’s

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out ? ” Sure, your nonprofit has a niche and provides much-needed services.

President Obama's Nonprofit Press Conference and the New Nonprofit Tax Form 990

Seeking Grant Money Today

Just to keep you up to date on the nonprofit sector, here are a few news pieces that we wanted to share with you. President Obama spoke, yesterday, to the press, at the White House, about the nonprofit sector, federal funding, and what the private sector can do to assist the nonprofit sector, today. To read more, click on [link] For more about the Obama administration's work for the nonprofit sector see [link] and listen to the podcast discussion.

Mixed Links on Nonprofit Marketing

Kivi's Nonprofit Communications Blog

We live in swing state and I cannot believe how many Obama and Romney commercials are on TV already! Join us for Getting Your Nonprofit Grant Ready, featuring Betsy Baker. Joanne Fritz has a great article on protecting people’s privacy when your nonprofit is sharing their stories. Julia Reich will share a four-part series on nonprofit infographics – everything you always wanted to know and more! Mixed Links Nonprofit Communications

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. Here’s the lead in paragraph: The best news for nonprofits? campaign were all things that can – and should – be replicated by nonprofit. Corporate Online Marketing Best Practices Applied to Nonprofit Challenges.


3 Ways To Tell Your Story: Review of The Nonprofit Marketing Guide, by Kivi Leroux Miller

Wild Woman Fundraising

The Nonprofit Marketing Guide is an excellent book by Kivi Leroux Miller , and I am sorry it took me this long to read it. Things I have learned from it that YOU can use for your end of year appeal: Kinds of Nonprofit stories: 1. 6 qualities of a good nonprofit marketing story.

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Friday Futures – Nonprofit Marketing Jobs – June 17, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. 10) Writers and Editors , Obama for America , (Chicago, IL). NEW OPPORTUNITIES. 1) Assistant Director of Communications , National Brain Tumor Society , (Boston, MA).

Is Your Org Ready To Put An Engaged Base To Work? -- Pew Survey Findings Show High Voter Expectations Of Involvement In Obama Administration

Getting Attention

Researcher Aaron Rich reports that most of Obama's campaign troops plan to remain engaged with the incoming Obama Administration and mobilize others in support of his agenda. Rich also reports out that: 62% of Obama voters expect to be involved in moving the administration's agenda forward by asking others to support its policies. Things are clearly different now, with Obama's base (and McCain's too, to a lesser extent) unwilling to shrink into the background.

Grope-a-palooza and what are nonprofits doing about it?

Wild Woman Fundraising

Corporations, who hire attractive spokespeople like Barack Obama, control the uses of science, technology, education and mass communication. If I’ve missed a nonprofit in this lineup, please let me know!

New Study Shares Secret Sauce of Obama for America Online Campaign

Marketing for Nonprofits

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA). More important, what can the average nonprofit learn from this historic campaign and what can never be replicated?

Friday Futures – Nonprofit Marketing Jobs – January 13, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 9) Copy Editor and Traffic/Project Coordinator , Obama for America (Chicago, IL).

4 Ways To Set Yourself Apart With the New Twitter Layout

J Campbell Social Marketing

Twitter is changing its look , and like it or not, your nonprofit better be ready. First Lady Michelle Obama @flotus. Nonprofits Social Media Twitter Best Tweets Filtered Tweets Pinned Tweets twitter Twitter layout visual marketing

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s time for the 2012 Nonprofit Tagline Awards (The Taggies) again! Messages: 4 Ways to Test Message Relevance) and receive access to the fully-updated Nonprofit Tagline Report— the only complete guide to building an organization’s brand in eight words or less—and Database.

GOOD Gobbles Jumo

Non Profit Marketing 360

Jumo had aimed to be a social connector as well as a portal for giving to nonprofit organizations, but it failed to draw sufficient numbers of viewers away from more established competing sites. Cross-Post Fundraising Nonprofit Social Media Barack Obama Barack Obama presidential campaign 2008 Ben Goldhirsh Chris Hughes Facebook GOOD Jumo Non-profit organization

The First 100 Days of Your Nonprofit Marketing Job - Download the New E-Book

Kivi's Nonprofit Communications Blog

Late yesterday, in celebration of President Obama’s inauguration, I released a new free e-book called “ The First 100 Days of Your New Nonprofit Marketing Job.&#. Affordable Nonprofit Marketing Training for Your Staff, Volunteers, and Board.

Aw Girl, are you JADED?

Wild Woman Fundraising

Do you advocate for people to give to causes, but never give to causes yourself? Why is that?

Is Populist Fundraising for You?


They say that marketing to the top is actually hurting your nonprofit’s future. Nonprofits have missions. Case in point, President Obama is the epitome of the populist fundraiser. The populist approach did indeed raise tons of money for the Obama Campaign.

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