Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates. But NPR didn’t stop at the first look.

NPR 95

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Antionette is a nonprofit leader, syndicated journalist and lover of poetry. Who does it best — NPR or PBS ? . PBS and NPR.

NPR 68

Trending Sources

Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management brand protection Car Talk how to brand mass media Nonprofit marketing public relations Tom & Ray VisABILITYTom and Ray of Car Talk are retiring. After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts.

NPR 41

Nonprofit Crisis Communications: What The American Red Cross Should Do Now

J Campbell Social Marketing

By now you may have heard NPR’s story “ Red Cross ‘Diverted Assets’ During Storms’ Aftermath To Focus On Image ” or read ProPublica’s article “ The Red Cross’ Secret Disaster.” It was posted on Tuesday, the day before the NPR and ProPublica stories were published.

Tampa 52

Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

The second book is With Charity for All by Ken Stern, the former CEO & COO of NPR. He worked at NPR from 1999 to 2008. People continue to get paid as they run their nonprofits into the ground. And the last year he was at NPR, NPR made 10 million less than the previous year.

Do Your Headlines Deliver? Nonprofit Wordsmithing Makes a Difference

Getting Attention

Guest blogger Tom Furtwangler manages digital communications and social media for a large international development nonprofit based on the west coast. When I saw that, I thought, “If Bill Moyers can do Upworthy-style headlines, my nonprofit can do it too.” Soon, our nonprofit’s headlines got more provocative (a bit). P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box!

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

Many nonprofits upped their efforts on digital channels , and reaped the benefits. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. What gets budgeted for gets done – especially in the nonprofit world!

Craft a Positive “Page Not Found” Experience

Getting Attention

Follow my “Nonprofit Website Error Pages” Board on Pinterest. NPR’s error page features a search box and links to key pages. Follow my “Nonprofit Website Error Pages” Board on Pinterest.

2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. Does your nonprofit have a strict, top-down culture in which it needs to carefully control its message?

Viral 61

Day in the Life of a Nonprofit Communicator – Michelle Scharlock

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Michelle Scharlock.

Guy Kawasaki’s top ten social media tips for nonprofits

Nonprofit Marketing Blog

He provided his top ten social media tips for nonprofits. Act Like NPR : Guy is a huge NPR fan (and was recently on Wait, Wait Don’t Tell Me, a dream of his). Your nonprofit will have “earned the right” to ask for help.

NPR 45

To Protect The NPR Brand, His Retired Mother Worked The Assembly Line.

NonProfit Branding

BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity PUBLIC RADIO: Marketing & Fundraising brand management fundraising premiums how to brand logo mugs nonprofit branding Nonprofit marketing promotional products VisABILITY

Storytelling is for fundraising NOT for nonprofit marketing!

Fundraising Coach

In a recent NPR interview, Mann says that this unwanted public attention caused him to realize how important it was to clearly articulating research. And we wonder why our nonprofits are going broke1. Storytelling is for nonprofit fundraising.

Day in the Life of a Nonprofit Communicator – Katie Todd

Kivi's Nonprofit Communications Blog

Tell us what you do in a typical day as a nonprofit communications pro. Thank goodness for NPR’s All Things Considered! Tell us what you do in a typical day as a nonprofit communications pro. Katie Todd. We need more stories for this series!

Day in the Life of a Nonprofit Communicator – Taleah Valles-Peters

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Taleah Valles-Peters.

Nonprofit Link Round Up

Nonprofit Marketing Blog

Nice to see our friend and NTEN CEO Amy Sample Ward featured in this NPR piece: Crowdfunded Campaigns For Nepal Are Huge. It’s the weekend, y’all! Here’s a sampling of the links and resources that caught our eye this week at the NFG corral.

The Red Cross and Glass Houses

Fundraising Coach

NPR's Laura Sullivan to Red Cross' David Meltzer. Last night, I was shocked and spellbound to hear NPR devote an entire half hour segment to the special report called: In Search Of The Red Cross' $500 Million In Haiti Relief. They hear it as "about nonprofits."

NPR 40

NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. But first, this update: Janice and I are starting a new company to service public broadcasting. It’s a big task. No lack of commitment here: [.].

NPR 2

On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Mission Minded

And yet many communicators in the nonprofit sector forget about the power of story and instead bog down their audiences with data, jargon, statistics and facts that end up creating [.]. Nonprofit Annual Report Nonprofit Copywriting Nonprofit Messaging Nonprofit communications Storytelling amory lovins best practices colorado public radio communication luis alberto urrea messages narrative nonprofit storytelling NPR rocky mountain institute story

A warning about fall fundraising appeals

Fundraising Coach

But listening to NPR's All Things Considered on my ride home this evening, I remembered how much more challenging political mailing will make your fundraising this fall. What ways are you testing to make your nonprofit's fall fundraising stand out? Fall fundraising is hard enough. So I pulled to the side of the rode to record this reminder. How are you re-engineering your fall fundraising letters? Tell us here in the comments!

Video 32

The Hat Never Comes Off

JCA Insights

Whatever your political sensibilities, the tape of the NPR Foundation’s former top fundraiser sharing unguarded opinions to build rapport in a lunch with people posing as left-leaning potential major donors is decidedly cringe-worthy. A mere 12 minutes into their lunch (3:26 on the published video), Ron Shiller, then president of NPR Foundation, says “I’ll talk personally, as opposed to wearing my NPR hat.”

NPR 44

Nonprofit Link Round Up

Nonprofit Marketing Blog

Kivi’s Nonprofit Communications Blog has a list of hashtags you can use every day of the week. Let our own Caryn Stein show you how in next week’s webinar: Speed Consulting: Nonprofit Website Hotline. Jeff Brooks suggests that you trash your nonprofit’s general brochure.

NPR 5

I Love You—Piggyback Your Content to Notable Days & Headlines (Part 2)

Getting Attention

Leveraging a news item or special day by connecting your organization’s issues and impact to it (authentically, not manipulatively) is a tried-and-true nonprofit marketing strategy with high ROI (return on investment).

NPR 50

Day in the Life of a Nonprofit Communicator – Kassie Pelan

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Tell us what you do in a typical day as a nonprofit communications pro. Kassie Pelan.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums. John is the primary author of the Nonprofit Branding blog.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums. John is the primary author of the Nonprofit Branding blog.

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Hint: There is a reason nonprofits annually invest nearly $20 million on logo-mugs. . $20 That’s why nonprofits became the biggest consumer of imprinted branding products. Apply your nonprofit logo and BINGO! A nonprofit branding tool & a personal branding tool. .

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

Well, often nonprofits and charities don’t want that kind of attention. What nonprofits and charities want is steady growth in awareness, volunteerism, and donations. And in fact, social media savants say nonprofits worry that social media can be like playing with fire.”

NPR 2

Carl Kassel Bobblehead – wasting a treasure on eBay!

NonProfit Branding

So, when Wait Wait, Don’t Tell Me was rolling out, NPR asked us to make one of these for each station manager in the nation. Brand Psychology Branding Product Impact Uncategorized branding products Carl Kassel contributor incentives Don''t Tell Me fundraising premiums mass media Nonprofit marketing promotional products public radio Wait Wait Your supporters love Limited Edition Branding Items. So do pubradio station managers. Most of them.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums. John is the primary author of the Nonprofit Branding blog. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. And at hand was an NPR station that worked for me.

Millenials aren’t really that different!

Fundraising Coach

If your charity is stuck focusing on the WW II generation donor with the PBS/NPR attitude of "just do your part," you're preparing for extinction. If you want your nonprofit to keep existing, it's time to learn to talk to their kids, their grandkids, and their great grandkids.

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

An Associated Press story carried by NPR discusses the efforts of a few cities to get ahead of the demographic shift, and to ensure that their communities do not become ghettoes of like-aged residents. NYC has added 4 seconds to each crosswalk.

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

He had been doing incredible work with nonprofits around the country and around the world for years and years, and Marc has never spoken for me before. Marc is going to be speaking, and I’ll be speaking as well, about how to get a raise or salary increase at your nonprofit fundraising job.

Band 64

3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

Herein lies one of the biggest challenges for nonprofits that are branded around a personality. Nonprofits with personality are wonderful to work with and find it easier to gain supporters. I heard the news on NPR and felt the coverage was balanced.

NPR 38

How PBS can turn the presidential debate into fundraising gold

Fundraising Coach

This is just the thing that savvy nonprofits can use to raise millions of dollars. NPR has used this in the past with Ira Glass doing spots during news shows when Congress threatens funding. NPR and other public media might be able to piggyback on this and amplify it further.

NPR 35

4 questions to ask before checking the box

Nonprofit Marketing Blog

A few years ago, Bonny Wolf told a great story on NPR that goes something like this: In Chicago, a friend cuts off the end of roast beef before she cooks it. Established nonprofits and companies create cultures that inadvertently lock in this dynamic. She does it because her mother does it. Her mother does it because her grandmother did it. So one day, the friend asks her grandmother why for years she has cut the end off the roast beef. The reason?

NPR 29

Political junk mail can hurt your fall fundraising letters

Fundraising Coach

If you’re like many nonprofits, you’ve sent a fall fundraising appeal this month and you plan on sending one towards the end of the year. NPR did a great piece on political direct mail. I’d encourage you to listen to the interview over at NPR.

Tis the Season for Bad Cause Marketing

Selfish Giving

As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. According to the contest organizers, the nonprofit takes kids with cancer, disabilities, etc.

Better Donor Communications, Or Creative Destruction?

The Agitator

George says too many nonprofits give the appearance of having an “insatiable appetite for money” and “will do anything to keep raising more and more of it, regardless of whether it’s doing any good.”

On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Mission Minded

And yet many communicators in the nonprofit sector forget about the power of story and instead bog down their audiences with data, jargon, statistics and facts that end up [.]. Nonprofit Annual Report Nonprofit communications Nonprofit Copywriting Nonprofit Messaging Storytelling amory lovins best practices colorado public radio communication luis alberto urrea messages narrative nonprofit storytelling NPR rocky mountain institute story