Give Your Newsletter a Reason to Live

Kivi's Nonprofit Communications Blog

We are getting ready for our next Nonprofit Marketing Accelerator – Updating Your Community: Integrating E-Newsletters and Social Media. What’s Your Newsletter’s Purpose in Life? Others write donor-centric newsletters and DO use it as a fundraising tool.

How Often Should We Mail that Newsletter?

Kivi's Nonprofit Communications Blog

I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. Send Your Email Newsletter at Least Monthly. But 32% say they won’t send a print newsletter at all.

Do I Have to Keep Producing This Crappy Newsletter?

Kivi's Nonprofit Communications Blog

You or your team are regularly producing content — in this case, an email newsletter — that you know isn’t any good. Yes, please, for everyone’s sake, stop producing your crappy newsletter. . What would a great newsletter look like?

How Are Nonprofit Newsletters Changing?

Kivi's Nonprofit Communications Blog

Is the classic nonprofit newsletter still relevant? What changes have you made, or what changes are you seeing or recommending, in nonprofit newsletters — in print and online? E-Newsletters Nonprofit Communications Print Newsletters

What to PUT in Your Newsletter

Kivi's Nonprofit Communications Blog

Puzzling over what makes really good newsletter content, especially in email? . Make your newsletter more Personal by. Make your newsletter more Useful by. Make your newsletter more Timely by. How do you make your newsletter more PUT: personal, useful and timely?

3 Essentials for Nonprofit Email Newsletters [Video]

Kivi's Nonprofit Communications Blog

When we recently asked several hundred executive directors which communications channel they most wanted to get right and master, the answer was email newsletters. In this video, I share the three essentials I am looking for when I review an email newsletter. (

Nonprofit Email Newsletter Happiness

Kivi's Nonprofit Communications Blog

E-Newsletters Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Are You Pretending That People Really Want Your E-Newsletter?

Kivi's Nonprofit Communications Blog

Earlier this summer, I suggested what to PUT in your newsletter — content that is Personal, Useful and Timely. How you think about your newsletter comes through to your supporters right there at the sign-up form on your website. E-Newsletters

Interesting Stats about Nonprofit Newsletters – and Winners!

Kivi's Nonprofit Communications Blog

Thanks to all of you who took our survey this month on nonprofit newsletters. I’ve shared some of the results already in posts on how social media is influencing newsletters and how often you should send email newsletters to supporters. Print Newsletters.

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The Nonprofit Newsletter – Still All That?

Kivi's Nonprofit Communications Blog

When I first started working in nonprofit communications, the job was really all about the newsletter. The nonprofit newsletter, first in print and then in email, was the mainstay of communications between the nonprofit and its supporters. Is the nonprofit newsletter still all that? .

6 Reasons to Rethink Your Email Newsletter

EveryAction

Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. Here are six reasons why you should rethink your email newsletter. After all your hard work, it’s a bummer to know that not many people are even reading your newsletter in the first place.

5 Steps to Powerhouse E-Newsletters (Case Study)

Getting Attention

Take the fantastic e-newsletter produced by DC Central Kitchen (DCCK), the most vibrant, innovative food distribution and meal recycling program I know. How does your email newsletter to keep your people up-to-date, connected, and active?

Donor Newsletter Tips to Bring in the Dough

Kivi's Nonprofit Communications Blog

Does your donor newsletter cost more to send than it brings in? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong.

Six Ways Social Media Has Affected Nonprofit Newsletters

Kivi's Nonprofit Communications Blog

Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. ” “We use social media to share more frequent updates than in our newsletter.

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. marketing open rates newsletter

Nonprofit Email Newsletter Design from Walden School [Before and After]

Kivi's Nonprofit Communications Blog

Sarah recently went through our communications director mentoring program and shared the changes her schoolmade to their email newsletter as well asthe feedback she got from the parents at her school. Here is the updated design: What might the next evolution of the newsletter include?

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The Nonprofit Newsletter: A Newcomer’s Perspective

Kivi's Nonprofit Communications Blog

Yesterday, I hosted the August edition of the Nonprofit Blog Carnival on nonprofit newsletter trends. In my many varied internship experiences over the past year, I have become quite friendly with the non-profit newsletter. Antoinette Siu.

Nonprofit E-Newsletter Before and After – Cornerstone Prep

Kivi's Nonprofit Communications Blog

At the end of September, we redesigned our weekly email newsletter to include more white space and smaller blocks of text. We use MailChimp for all our newsletters. Here is their old newsletter: Email newsletter before the redesign. E-Newsletters

4 Donor Newsletter Changes to Increase Donations

Kivi's Nonprofit Communications Blog

Thinking of axing your donor newsletter because it costs more than it’s worth? It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong.

Are Members-Only Nonprofit Newsletters Ancient Relics?

Kivi's Nonprofit Communications Blog

Just how valuable is the content in your nonprofit’s newsletter? Many nonprofits include a newsletter as a member or donor benefit, and therefore don’t send it to others. Look at the content you are putting in your newsletter.

This Donor Newsletter Tip Will Surprise You

Kivi's Nonprofit Communications Blog

Fundraising Nonprofit Communications Print NewslettersWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

The Domain Formula for Donor Newsletters

Kivi's Nonprofit Communications Blog

In two weeks Tom Ahern joins us for a brand-new e-clinic called Donor Newsletters That Raise More Money. Below is a sample of what he will be discussing with nonprofits during the 5+ hours of training and newsletter coaching during the e-clinic. A newsletter isn’t an ask.

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A Brutally Honest Nonprofit Newsletter Critique

Wild Woman Fundraising

I love nonprofit newsletters. They have TWO newsletter editors. And this newsletter was the pits! Get ready for a brutally honest nonprofit newsletter critique. I am on their mailing list and I get these paper newsletters that are… SO BORING.

Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. The same day I went back to the drawing board, recreating the e-newsletter from scratch — with a one-column template.

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Time Saving Tips for Email Newsletters and Facebook

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications nptech Professional Development Publication Management Social Networking timeWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Quit Wasting Time on a Failing Newsletter [Starts Tomorrow]

Kivi's Nonprofit Communications Blog

Are you just breaking even (or losing money) with your donor newsletter? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong.

Nonprofit Newsletter Trends and Tips – Nonprofit Blog Carnival

Kivi's Nonprofit Communications Blog

Welcome to this month’s edition of the Nonprofit Blog Carnival , where we are looking at trends in nonprofit newsletters. Shari at VolunteerMatch shares the email newsletter overhaul they recently embarked on, including a reader survey. How often you should send email newsletters.

How NTEN Transformed Its E-Newsletter to be More Relevant

Kivi's Nonprofit Communications Blog

Content Curation Content Marketing E-Newsletters Favorite Newsletters Nonprofit Communications nptech Publication ManagementWe've Moved! Update your Reader Now.

Is Your Newsletter Boring?

Ann Green

Many nonprofit organizations use a newsletter as a way to engage their donors, but the opposite is happening. That’s because most donor newsletters can be used as a cure for insomnia. You can create an engaging newsletter your donors will want to read.

Don’t let your nonprofit newsletter go on vacation!

Wild Woman Fundraising

But here’s why you should continue your nonprofit newsletter this summer. Are you frustrated that few people give through your e-newsletter? If you aren’t getting a lot of newsletter donations now, there’s a reason for that.

What Should You Name Your E-Newsletter?

Kivi's Nonprofit Communications Blog

Turns out that the current name of the e-newsletter is . ”E-Newsletter.” I do have a ton of nonprofit e-newsletters in my inbox called “E-Newsletter” so it’s not like that’s a horrible thing. I don’t know what MetroWest Health Foundation should call its newsletter, but here is how I would work through the decision. Why do people want to get the newsletter in the first place?

3 E-Newsletter Sign-Up Boxes I Like

Kivi's Nonprofit Communications Blog

If you want people to sign up for your email newsletter, you have to give them a reason to do it. What I like about this one is that both the Donate button AND the email newsletter sign up box are right under photos of President and Mrs. Carter.

Why traditional newsletters don’t work anymore

Get Fully Funded

Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit. Yep, nonprofits are sending out selfish newsletters. Newsletter

Why traditional newsletters don’t work anymore

Get Fully Funded

Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit. Yep, nonprofits are sending out selfish newsletters. Newsletter

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters are just plain awful.

Newsletter and Blog Post Ideas for Summer

Kivi's Nonprofit Communications Blog

Need some new ideas for your newsletter, blog, or social media? Consider one of these five summer-inspired themes: 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your readers about anything related to summer heat?

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Email Newsletters: 5 Reasons to Stay in Touch with Donors

Ann Green

Your email newsletter is a great way to stay in touch with supporters, but using extra tools and strategies can have a huge payoff! But do you put this much thought and strategy into your email newsletters? Use your newsletter to make volunteering easier. By John Killoran.

Is Writing Newsletters a Waste of Your Time?

Non Profit Marketing 360

If you’ve ever wondered whether your printed or email newsletter really does you any good, you’re in good company. There are pieces on newsletter overhauls, why newsletters don’t work, why newsletters are still valuable, and what donors really want.

Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

I was talking to a fundraiser and he said, “We’ve got this cool system that includes pre-written estate planning e-newsletters I can send to my list whenever I want.” ” So I asked, “Did the people on the list opt-in to receive the e-newsletter?” So I asked again, “But did they opt-in to receive the e-newsletter?” The post Stop SPAMMING your supporters with planned giving e-newsletters appeared first on MarketSmart, LLC |.

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How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from. Or, you can change who receives your newsletter. E-Newsletters Measuring Success

Need Some Blog Post or Newsletter Article Ideas?

Kivi's Nonprofit Communications Blog

Blogging Content Curation Content Marketing Copywriting Creative Ideas E-Newsletters Ideas for Nonprofit Writers Nonprofit Communications Writing for the Web We''ve Moved! Update your Reader Now.

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I Was Afraid of This: E-Newsletter Goals

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications Nonprofit Marketing Strategy We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Rethinking Your Newsletter Strategy – Free Webinar 9/23

Kivi's Nonprofit Communications Blog

Think about your nonprofit’s newsletter. Everyone in the office hates newsletter time. If you see your newsletter in any of these points, it’s time to rethink your strategy. We’ll take a hard look at nonprofit newsletters and talk about why we do them in the first place.