Cause Connection: A Simple, Underused Donor Identity

The Agitator

Someone who has been to a museum is going to be a largely different donor to that museum than one who hasn’t. Joined them online. Breaking Out of the Status Quo Donor acquisition Donor Centricity Donor Identity Fundraising analytics / data Integrated fundraising and marketing Online fundraising and marketing Research Segmentation Uncategorized premium

Brainstorming Donor Identities

The Agitator

Especially for cultural organizations , have they been to the museum/opera/library/monument/park or not? Donor Identity Donor retention / loyalty / commitment Innovation Online fundraising and marketing Segmentation Uncategorized premium

Are Your New Donors Hiding in Plain Sight?

The Agitator

This is for hospital patients, but the idea applies to pet adopters, museum/park/library visitors, event attendees (for a good event), content consumers, etc. We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts.

Direct Mail is not Yet Dead

The Agitator

In the Blackbaud 2017 Charitable Giving Report , they found that six to 12 percent of total fundraising came in online depending on sector. Only 25% of new online donors will. In it, he showed an example from a museum that found that only about 13% of the revenue related to an acquisition mail piece actually went to the mail piece. Almost 40% went to onsite donations, 26% went online, 17% went through their retail site, and five percent called in.

Google Giveth and Google Taketh Away

The Agitator

Let’s say you know that people in one area are far better donors than in others (a good example of this is museums, which will often have donor lifetime values of local patrons that are multiples of those who are farther flung). Communications Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing Social media Uncategorized premium

Finding Data Management Solutions for Arts and Culture Organizations

EveryAction

Arts and culture organizations such as media companies, magazines, public radio stations, museums, theaters, and arts advocates have unique needs when it comes to data management.

Offering “Touch” And “Experience”

The Agitator

The assumption being that such closer connection would benefit fundraising. Here’s a terrific example, albeit in a category that has lots of tangibles to offer its audience — a museum. In this case, the Brooklyn Museum. Take a look at their new 1stfans program, which I originally read about in Fundraising Success. Meantime, Will Carey and Shelley Bernstein at the Brookyn Museum, this is innovative thinking … you deserve a raise!

12 digital fundraising trends for 2012 #3 Augmented Reality

Giving in a Digital World

and press advertisements ( e.g. for Commonwealth Bank in Australia ), to guide books ( like this App from the Museum of London ) and games ( use AR to hunt invisible monsters! ), and even coffee cups (like Starbucks Christmas Cup Magic ) and your humble pint of beer ( Guinness in this case ). The potential for digitally augmented fundraising? Got any other great examples or ideas of how Augmented Reality can be used by fundraisers and non-profit marketers?

How To Find Effective Database Solutions for Social Services Organizations

EveryAction

Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions.

12 digital fundraising trends for 2012 #6 Ebooks

Giving in a Digital World

However, I can fairly easily imagine a significant proportion of the printed versions of ‘throw away’ publications like newspapers and magazines being replaced by interactive digital versions – and that’s where I think this trend starts to look interesting for fundraisers and other charity marketers. Those organisations who are more serious about online communications send me ‘e-newsletters’, which is better.

Are Nonprofits Good At Social Media?

The Agitator

" Her article is sprinkled with links to what Alexandra regards as good examples (and in my opinion, they are) from March of Dimes, Brooklyn Museum, AARP, American Humane Society, KaBOOM!, There are nonprofits who are doing the right things, making long-term strategic investments in communications, not taking short-cuts, integrating their social media work with their overall communications and fundraising activities, etc.

How to Maximize the Revenue from Your Next E-Appeal

A Small Change

As more and more non-profits have dipped their toes into e-fundraising, whether through e-mail, social media, or on their websites, many are wondering how to maximize the revenue they receive from these efforts. E-fundraising isn’t the same as direct mail fundraising, though there are some similarities: you have to make it emotional; you have to make it attractive; you have to avoid cluttering your page. Many people are still wary about giving online.

How to Maximize the Revenue from Your Next E-Appeal

A Small Change

As more and more non-profits have dipped their toes into e-fundraising, whether through e-mail, social media, or on their websites, many are wondering how to maximize the revenue they receive from these efforts. E-fundraising isn’t the same as direct mail fundraising, though there are some similarities: you have to make it emotional; you have to make it attractive; you have to avoid cluttering your page. Many people are still wary about giving online.

How to Drive Traffic to Your Nonprofit Website

Fundraising 123

Press Releases: It also makes sense to send a press release to online and offline media when you change your site significantly or add a new feature. Online communities and forums: Another way to drive traffic is to share your information in online communities and message boards related to your cause. A good place to start is to request links from local sites such as your a local newspaper, TV or radio station, or a local institution like a museum or a foundation.

Creating the perfect campaign for #GivingTuesday

Nonprofit Marketing Blog

It’s that generous time of year that fundraisers count on to be sure that they are well positioned—and well funded—to fulfill their missions for another year. Annual giving is rapidly growing online. Great online fundraising is just great fundraising. In a recent e-book , Joe Garecht, the Fundraising Authority, makes this point well: “Online fundraising mirrors offline fundraising… and in all fundraising, you have to make asks.

Why one jar is not enough

Nonprofit Marketing Blog

The building is also the headquarters of the Brandy Station Foundation and serves as a museum and visitor’s center for the nearby Brandy Station Battlefield. I found this to be a good source of inspiration we can all use as year-end fundraising season rapidly approaches. In your fundraising appeals: Pause for a breath in your next fundraising email and offer direct links to your donation page at strategic points in your story.

Where are the Problem Spots on Your Website’s Home Page?

Kivi's Nonprofit Communications Blog

In contrast, only 27% said they didn’t offer visitors a way to donate online. You need to do both — email communication and online fundraising — and I’m willing to bet that the orgs with donate links with no e-newsletter aren’t raising much online. registering for an event, donating online)? Tags: Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Writing for the Web nptech

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