Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well! Although the full uses of text messaging are still being tested, it has proven especially effective at mobilizing people to take action.

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones.

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Mobile giving: 4 trends nonprofits should consider

ImpactMax

This is my second post based on information gleaned from a recent Common Knowledge webinar on nonprofit communications trends for 2011. This time the topic is mobile giving. Many believe that mobile giving reached a tipping point with response to the Haiti crisis last year.

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Mobile … Mobile … More Mobile

The Agitator

You, and consumers, and by extension donors, can’t get enough mobile these days. For example, according to eMarketer , by 2017 the smartphone will replace the tablet as the driver of mobile commerce in the US. Communications Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumThe hours used are going up. The preference over desktops is solid and rising.

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Here are a few more of my favorites, this time on social media and mobile specifically. We’ve also shared stats on nonprofit email trends , online fundraising trends and social media trends.

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A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in. This has been one of my go-to sources on digital / social media governance and hiring trends for nearly 5 years now.

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Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. Ready to kick off a killer mobile giving campaign? MobileSteve Page.

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Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? How can we best apply these concepts when developing personalized health strategies–especially for the expanding number of digital and mobile formats?

Design Trends: Minimalism in the Age of Mobile

DonorDigital

There is a definite theme in three of these samples, in that they all feature large, mobile-responsive slideshows in the masthead and little else in the way of design embellishments. Less is definitely more and less is definitely better in the current mobile-ready environment.

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats. billion mobile phone subscriptions.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? How can best apply these concepts when developing personalized health strategies–especially for the expanding number of digital and mobile formats?

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

I thought I’d start off 2013 with a blog post on two major changes I have noticed over the last year in my own digital habits and then look at the pros and cons as well as some actual statistics to see if these behaviours are indeed noteworthy macro trends or merely my own odd behaviour.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile grew another nine percent in terms of overall digital share. That’s why all EveryAction’s online donation and advocacy forms come mobile optimized.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

Welcome back to guest blogger Holly Ross who leads the Nonprofit Technology Network (NTEN), working with community members to identify technology trends that are reshaping the nonprofit sector. You’ve got a new frontier to confront in the search for more effective emails: mobile.

Get Your Nonprofit Marketing “Mobile Ready”

Kivi's Nonprofit Communications Blog

This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. So mobile might not seem like a big deal to adopt in marketing, right? Mobile is the new face of engagement. Mobile Nonprofit Communications

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Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. Smartphones have irreversibly changed people’s mobile habits and how marketers interact with them. Mobile website: A website built on the world-wide-web, but specifically designed for smaller mobile screens.

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

To help sort out where you should be, M+R says for every 1,000 members of an email list, the average nonprofit had 103 Facebook fans, 29 Twitter followers and 12 mobile subscribers. Nonprofit Communications Social Networking TrendsLast week, I wrote an article detailing 3 big reports recently released on nonprofit marketing and fundraising. There is a ton of information in these reports and it can be a little overwhelming trying to sort through it all.

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7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

2013 Trends Part One and Part Two. The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. 3) Mobile is mandatory.

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Pressure Builds For Mobile Savvy

The Agitator

As I’ve complained in the past, it’s a damn shame Nielsen doesn’t recognise making donations as a key form of online/mobile shopping. Communications Media usage / trends Mobile marketing and fundraising premium

2013 Nonprofit Marketing Trends That Affect You—Part 1

Getting Attention

I have an annual ritual of digesting annual marketing trends and predictions to translate them to nonprofit relevance and share out with you. Today I’m looking at HubSpot’s 20 Marketing Trends & Predictions for 2013 & Beyond. More trends to come in the next days!

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Mobile Marketing

The Agitator

communications demographic trends email marketing media usage mobile advocacy online fundraising online publishing research social networking premium Marketers (maybe more accurately, market researchers) love to create new consumer segments to spin theories about. I can’t resist this stuff, just out of intellectual curiosity … and sometimes I actually pick up an insight.

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

Here are five key facts from this year’s study that would have been unthinkable just ten years ago: Overall, 13% of online gifts were made from mobile devices – a number that likely reflects both user preference and increasing adoption of mobile optimization best practices by nonprofits.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. Trend 2: Less than 10% of all fundraising happens online (not inc mobile). Trend 3: direct mail donors have been in decline since 2005, and it’s not coming back.

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The State of Mobile in the Canadian Government

Public Sector Marketing 2.0

Ok, the title may be a stretch, but I have put together a quick visual presentation of current government mobile apps and websites based on the input I received on my mobile government wiki. The State of Mobile in the Canadian Government (2011).

8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression. .

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5 Tips to Boost Your Mobile Donor Engagement Levels

Ann Green

Donor engagement success is the backbone of so many of your outreach, fundraising, and general strategies so it’s not surprising that it can make or break your mobile fundraising efforts, too. Luckily, we’ve crafted 5 tips to take your mobile donor engagement to the next level!

Mobile Money

The Agitator

Pew Internet Research recently asked a variety of pundits how they saw the future in terms of consumers paying for purchases via mobile devices such as smartphones. And a US Federal Reserve study reporting that 21% of mobile phone owners had used mobile banking services in the past year. And think about all those donors already using mobiles to make text contribution, and those reading your fundraising messages on their mobiles.

12 digital fundraising trends for 2012 #5 Mobile App vs Mobile Web

Giving in a Digital World

Based on the sustained hype around Mobile Apps over the last couple of years, including in the non-profit sector, you could easily be led to believe that this evolutionary step has already been made and that if you don’t have a Mobile App at the heart of your next digital campaign then you really can’t be taking digital engagement seriously. Stop to think about just what role a mobile Website might play in your strategy as compared to a Mobile App.

12 Digital Fundraising Trends

The Agitator

Bryan Miller at blog Giving in a digital world has made a herculean effort over the month of January to unload a pile of insights about online and mobile fundraising. Each post discusses trends, Bryan’s recommendations, and plenty of illustrative links. Here are the topics, with individual links: Trend #1 – Truly Personalised Video Thanking. Trend #2 – Investment in Strategic Blogger Outreach. Trend #3 – Augmented Reality. Trend #4 – Microdonations.

Mobile Giving Research and Opinion

A Small Change

You’ve been provided some facts and general information about mobile giving. I’ve learned a lot through this process and want to hear your thoughts and experiences in the mobile giving space. Below are a few different theories and philosophies regarding some of the benefits and specifics of mobile giving. People carry their mobile phones with them almost all of the time. Katya from the Nonprofit Marketing Blog wrote about mobile giving in a recent post.

Buying By Mobile

The Agitator

According to Yesmail’s Email Compass Report , 16% of all sales driven by email occur via a mobile device, slightly more on tablets than smartphones. Moreover, mobile now accounts for over 52% of all email opens, an 8% increase over the last quarter … the trend shows no signs of slowing down. This squares with data from other sources we reported back in August in Does Mobile Matter to Fundraisers?

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

And one of the leaders in the software that makes this bridging possible using mobile phones is NeoMedia Technologies , led by acting CEO Laura Marriott. As 2D mobile barcodes stores information both vertically and horizontally, it can store thousands of characters of data.

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12 Digital Fundraising Trends for 2012 – A Quick Round-up

Giving in a Digital World

Back at the start of January I set myself the target of publishing twelve posts on trends I think are going to prove important to digital fundraisers this year – both as a means of kick-starting my own thinking after the holiday season and to help inform your planning considerations at this key time in the year. Trend #2 – Investment in Strategic Blogger Outreach. Trend #3 – Augmented Reality. Trend #4 – Microdonations. Trend #6 – Ebooks.

#TECH: Scott Lenger Encourages Mobile Planning For Nonprofits At NTEN 2012

Non Profit Marketing 360

Last week Don Akchin posted an insightful interview with John Kenyon of NTEN about some of the trends he sees in social outreach and technology for nonprofits. On Don’s final question about upcoming developments, John stressed the fact that mobile communications are the next wave nonprofits have to be preparing for: One thing I keep hearing more about and seeing more evidence about is mobile. What is your organization doing to prep for mobile?

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Why you need to focus on mobile right now

Public Sector Marketing 2.0

Simply having access to a mobile website is not enough. To navigate these effectively as a consultant who is always on the go, I need an intuitive mobile platform. Further still, ones that specifically cater to mobile from a user interface perspective. I was on the go and was unable to effectively navigate my Google Analytics program from my mobile device, since even the mobile friendly website was not designed with an interface catering to efficiency.

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5 Trends Reshaping Nonprofit Sector

The Agitator

On the Social Citizens blog , I came across a new study — Convergence: How Five Trends Will Reshape The Social Sector — that looks at trends the authors believe will reshape the nonprofit sector. The trends examined in Convergence are: Demographic shifts that redefine participation. Each trend is fleshed out in compelling detail, with examples of how specific nonprofits are tapping or responding to each one.

Email Trends For 2011

The Agitator

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs.

Fundraising: Impact Of Mobile Donations To Haiti Two Years On?

Non Profit Marketing 360

From a nonprofit’s point of view, the trend of text donations holds news both discouraging and encouraging. We are still in the early days of text messaging, of course, but the study helps map ways forward for charities wanting to build a fundraising foundation from the mobile devices more and more of us are depending upon. Two years ago this month, Haitians endured a 7.1

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Report On Mobile Giving

The Agitator

Convio, Edge Research, and Sea Change Strategies have prepared this report on mobile giving , probing specifically into the mobile giving generated by the Haiti earthquake. The report notes that up to 12 January 2010 about $1 million had been donated to various causes and charities via mobile text. It occurs to me that mobile text provides a sort of "training wheels" serving to help younger individuals get comfortable with donating.

Mobileization: Part II

GenerationYGive

I don't know if this happens to anyone else, but I have these "light bulb" moments when I start to realize that something has turned from a mini fad into a bonified trend and even massive lifestyle change. Something similar happened with mobile phone, but way farther back than the iPod. What mobile has added to this mix is it has untethered us from having to be in a particular place at a particular time to do all this-now we can do all these things on the go.

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More On Mobile For Nonprofits

The Agitator

We’ve offered a couple of posts recently ( here and here ) on mobile technology and its fundraising and relationship building potential. Here , as reported by Nonprofit Technology Network (NTEN), is some more background for you to consider … a study prepared by LoyaltyClicks, a tech firm that develops web and mobile software for nonprofit organizations, on nonprofits’ use of various technology tools.

#SOCIALNETWORKS: Twitter Continues To Expand Through Mobile Devices

Non Profit Marketing 360

The Pew Internet and American Life Project has brought us valuable statistics and reported notable trends in internet use over the years, and a recent report focused on the growing use of Twitter as a means of social networking. The future of technology is, of course, mobile.

Key takeaways from the Internet Trends Report

Nonprofit Marketing Blog

Meeker, partner at venture capital firm Kleiner Perkins Caufield Byers, presented the 2014 Internet Trends report during this week’s Code Conference. A few highlights: Mobile usage, smartphones, and tablets are still on the rise. The percent of mobile traffic is growing over 1.5x