Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This challenge is even more apparent on social media platforms like Facebook , Twitter, and Instagram. When used correctly, social media can be one of your most powerful tools for donor acquisition.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

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How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . Who are you talking to on social media? social media measurement tool?.

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 So I’ll spare you the “why social media is essential to nonprofits” lecture. . 90% of NGOs worldwide regularly use social media to engage their supporters and donors. Social Media for Social Good Academy 2.0

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . Three billion people , around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. . There is a lot on the plate of the modern nonprofit social media manager. . The same goes for social media. .

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. But, they are not the most important statistics to follow in your quest for social media success.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . Let’s get on social media!” I am building the Nonprofit Social Media Summit for people like you. . Passionate and interested in doing better on social media, but whipsawed at all the options available, not knowing what will work and what to focus you. How to Use Facebook Ads to Promote Your Social Media Campaign!

Time For Social Media

Social Media Bird Brain

NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). investment nonprofit tech for good small NGO Small nonprofit social media time Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits.

3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. . Social video generates 12 times more shares than text and images combined. We cannot possibly create, edit, promote social media video. . Even nonprofits on a shoestring budget can accomplish great things with social media video.

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Top mobile social media apps for nonprofits

ImpactMax

Reminder: If you don’t have a great website and email strategy, you probably shouldn’t be focusing on social media yet. It’s predicted that by the end of 2014, mobile (smart phone and tablet) access to the web will have outstripped desktop access. Think about that in relation to your current website and social media strategy. It’s time to start thinking/acting mobile. Top 8 mobile social media apps.

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How to Create Social Media Video on a Shoestring Budget – Tips & Tools

J Campbell Social Marketing

Welcome to the first episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. My fellow Nonprofit Social Media Nerd is certified Social Media Strategist Josh Hirsch , the Director of Mission and Communication for Susan G.

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Quick Guide to Launching a Two-Week Social Media Marketing Campaign

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Once your nonprofit has spent significant time building up a community , you can launch a dedicated social media marketing campaign.

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. We’ve also shared stats on nonprofit email trends , online fundraising trends and social media trends. Mobile Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Social Networking Trends

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Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy. Description: Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies.

No Corners Cut in Social Media

Social Media Bird Brain

Something is always going on with that social platform and it makes the news almost every day. big data Facebook Mobile app Nonprofit organization Oreo social media social networking Tinder Image via Digital Inspiration Let''s talk about Facebook this week.

Social Media and Newsletter Ideas for July 2020

Kivi's Nonprofit Communications Blog

You can use them for social media, blog posts, newsletter articles, and more. Create social media posts with truths about your cause that supporters can use on their networks or counter any lies your detractors are spreading. Televisions and mobile devices will see Hamilton (SQUEAL!), These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

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Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. While a number of submissions highlighted social media, many spoke more to digital health as a whole vs. social media specifically, an important differentiation. Social media and all its relatives – is that digital health?

5 Ways to Use Social Media to Demonstrate Impact

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. . Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Enrollment is open for Social Media for Social Good Academy! This is my brand new 6 week live training program to level up your social media.

How to Mobilize Supporters to Fundraise for You [Webinar Replay]

J Campbell Social Marketing

GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go.

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5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

Tools needed: Smartphone, great photos, and the ability to tag the corporate sponsor on social media (find out their Facebook name, Twitter handle, etc.). Use a mobile app to enhance your text posts. Two fantastic mobile apps that I use on the regular to create great visuals and graphics are Canva and WordSwag. I created this graphic using the mobile app WordSwag. No more excuses, and no more posting grainy corporate sponsor logo photos all over social media!

Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

Despite (or perhaps because of) the increased use of social media and online community building tools, in-person, live nonprofit events have kept their popularity. How can you leverage social media channels to promote your event in a targeted, effective, and efficient way, without spending all your time on the computer or your phone? I work with small nonprofits on the best and most strategic ways to use storytelling and social media to accomplish their goals.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. 92% of mobile video consumers share videos with others. This may come as a surprise to some, but you don’t have to create all of your social media content yourself. What are your intentions for your organization’s social media strategy?

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. Social media has enabled business leaders to think differently about how they engage and interact with both customers and employees. An Opportunity for Social Marketers.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. Social media has enabled business leaders to think differently about how they engage and interact with both customers and employees. An Opportunity for Social Marketers.

Understanding Social Media

Public Sector Marketing 2.0

I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your organization as to what social media actually consists of. Most of their “social media knowledge&# currently consists of hearsay, traditional media coverage (often horrendously inaccurate), and the online behaviors of their own teenage daughters and sons. Social media is not just something “the kids do”.

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources. I have yet to attend a social media workshop or presentation where someone doesn’t ask about resources relatesd to social media research.

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8 Ways to Make the Case For Social Media At Your Nonprofit

J Campbell Social Marketing

Is this the look you get when you bring up social media at your nonprofit? There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives. With 73% of online adults using at least one social network and almost half ( 42% ) of all online adults using multiple platforms, nonprofits that do not embrace this tectonic shift will get left behind.

Digital Fundraising + Social Media: Your Guide to Raising More

Fundraising Coach

Another benefit of having a social media presence is that it allows your organization to present a human face to the world, instead of just your logo. The overarching goal of using social media is to tell your nonprofit’s story. This is a great way to leverage your supporters’ social networks to become your own community networks. To avoid these, let’s consider some best practices for designing a website: Make everything mobile-responsive.

Social Media for Social Change – The Mobility Edition

Selfish Giving

Thanks to everyone who came out to the Social Media Breakfast – Boston today. It was great seeing everyone and talking about the intersection of social change with social media and mobile devices. This is our bread and butter cause marketing strategy because it’s easy, lucrative and works well with social media and other types of fundraisers. Small businesses are actively looking for a social component to their marketing.

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

J Campbell Social Marketing

Your favorite social network is changing again, and this time for the better. Now it’s active on almost all desktop users with mobile coming soon. So, what do these changes mean for your social media marketing strategy? Yes, each time you login on mobile and on the desktop you can select the “Most Recent” function, but Facebook isn’t designed to show you posts this way. Some people love it, some people hate it – and some people love to hate it.

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

Social media is not a megaphone, it’s a conversation.&# Although that’s the first lesson most of us learned about social media, it’s been the hardest to implement. The challenge is that there isn’t a single “social media.&# There are social media places, plural, and the audience you develop in each channel requires a distinctive mix of tone, content and curation.

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. Mobile users, however, had just an 8% conversion rate.

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5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Last year, there were a total of 2,399,092 social media engagements on Giving Tuesday – that’s a lot of people using the hashtag! Bonus Tip: Create pretty graphics with images and text overlay to add to the tweets using free graphic design tool Canva, or a low-cost mobile app like WordSwag. Tell your story and humanize your nonprofit’s brand by having a bit of fun with some popular, free mobile apps like Boomerang, Hyperlapse, and Prisma.

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2 Mobile Apps that Will Change the Nonprofit Sector

J Campbell Social Marketing

Rather than lamenting our love of screens and mobile apps, innovative entrepreneurs are figuring out a way to make these powerful handheld computers work for the social sector. Caveat – Not only “young” people use smartphones and social media. So Bush designed the mobile app Point , which allows users to pick the causes they are interested in and indicate when they are available to volunteer, for example, mornings or weekends.

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Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. While a number of submissions highlighted social media, many spoke more to digital health as a whole vs. social media specifically, an important differentiation. Social media and all its relatives – is that digital health?

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry. I was curious to understand why the people, who I think of as the "real people" pioneers of social media, took a leap of faith to work in a field that skeptics and pundits said was just a fad.

We’re Going Mobile

Non Profit Marketing 360

More nonprofits are trying to raise funds using mobile technology, according to research from Kaptivate and the Associaton of Fundraising Professionals (AFP). (It’s But what seems to be most promising is not the text-to-give campaigns, which worked brilliantly for disaster relief, but the mobile web, and for several purposes besides fundraising.

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10 Ways to Celebrate Nonprofit Online Community Members Using Social Media

J Campbell Social Marketing

In 2014, nonprofit digital marketing efforts will still focus on using social media and mobile tools to raise awareness for organizations and causes, to promote events and to fundraise. However, from what I have observed in 2013, the goal of most social media marketing campaigns continues to be collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube.

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today we are going to tackle social media. 2012 Nonprofit Social Networking Benchmark Report (NTEN, Common Knowledge and Blackbaud). Convio focused more on email and websites than social media, so we’ll focus on the last two here. Overall, social media use by nonprofits has seen significant growth, especially in their Facebook and Twitter communities. 43% budget $0 for their social networking activities.

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Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources. I have yet to attend a social media workshop or presentation where someone doesn’t ask about resources relatesd to social media research.

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Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. . Social reach up, email response rates down.

#Tech: What Will 2012 Look Like For Social Media?

Non Profit Marketing 360

As we gear back up we wanted to introduce what other trend watchers are saying about the universe of social media for 2012 – some of which might surprise you. Two likely developments over the upcoming year according to Lance Ulanoff at Mashable are the implementations of Augmented Reality (also ‘Mobile Augmented Reality’) and the development of the ‘Micro-Payment Economy.’ Welcome to a New Year!

Social Media - Courageous Miracles

Diva Marketing Blog

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. The miracle of social media is its impact reaches beyond just one customer. Imagine multiple digital devices from mobile to tablet and computer to wearable. "We''ll be known as the helpful store.