Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Over the seven years that we’ve done the Nonprofit Communications Trends Report , we’ve seen few significant differences between nonprofits with different missions.

What’s missing from most nonprofit mission statements?


Take a look at the following mission statements and see if you can guess what’s missing. You’ll be hard-pressed to find a charity mission statement that includes their donors — the very people that provide the funding to fulfill each charity’s mission.

Trending Sources

Passion for the mission is a MUST!

Wild Woman Fundraising

Have you ever read a nonprofit job description that included the words, “Passion for the mission”? “Passion for the mission is a must” has lost its meaning. What if you can do this, but the nonprofit is looking for someone who lives and breathes their mission?

Is your mission statement trying too hard?

Fundraising Coach

Can you recite your nonprofit's mission statement? Your nonprofit's mission is vital. Lynn knew they actually needed vision and a mission statement that the community could get behind. But there was nothing that touched the heart in their mission statement.

The 76% Percent: Is Your Mission Statement Ready for Prime Time?

Getting Attention

A sneak peek at early responses (1,025 so far) to our Nonprofit Messages Survey shows a startling fact— 75% of nonprofit organizations like yours use their mission statement to communicate with external audiences. Most mission statements just aren’t ready for prime time.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

MomsRising Mission. Describe How Your Organization Uses These Hashtags. Image credit: p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly.

How to Make Your Mission More Compelling

Fundraising 123

I often get questions like this one from D ei rdre : " As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. How can organizations dedicated to civic engagement or research creat e an inspiring story ? Describe your mission as a destination. . She could have described her mission in ways that focused on the building or the philosophy.

Tips 25

Your mission is the gift. Really.

Nonprofit Marketing Blog

An organization with incentive levels at $100 and $500 will communicate much more actively about why participants should raise $100 and $500, and about the need for fundraising in general. And, it will become increasingly hard to hit “reset” and re-focus your program on mission.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

A new study finds that “true believers” are more likely than non-believers to increase in status and influence, especially at organizations that are ideologically-oriented. The research comes from the paper called “Status and the true believer: The impact of psychological contracts on social status attributions of friendship and influence,” published in the May 2013 issue of the Journal of Organization Science. People want to belong to organizations that have meaning and purpose.

What are your nonprofit organization’s assets?

Get Fully Funded

What are your organization’s assets? Compelling mission (like feeding the hungry or housing the homeless). Incredible organization name recognition (like Habitat for Humanity). Well-known local, regional, or national celebrity who supports your organization. What are your nonprofit organization’s assets? Step one in the Simple Success Fundraising Plan is to identify your assets.

Focus on the mission, not the money

Get Fully Funded

Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission. It’s about fulfilling your organization’s mission. I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . Keep this in mind: it’s not about the money you need. It’s about helping people and changing or saving lives.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. Most organizations want to talk about how they do their work.

Mission Drift: What Is It, Potential Impacts, & Recovery Methods

Seeking Grant Money Today

In everything that any organization does (for-profit or nonprofit) its mission statement, the clear statement that says what an organization does, for whom, how, and sometimes also why, and where; provides clarity, in the case for nonprofit organizations, for anyone and everyone who either volunteers with, works for, donates to, collaborates with, or considers requesting assistance from a nonprofit. among the organization's volunteers and staff.

How to break the most vicious cycle that hamstrings your organization’s growth


Unrealistic expectations: Donors tend to reward organizations with the “leanest” profiles. Then, ask them to support your mission with unrestricted dollars to allow for growth.

Do Your Organization’s Values and Brand Intersect?

Mission Minded

Your mission statement is not your brand, and neither is your name. The post Do Your Organization’s Values and Brand Intersect? appeared first on Mission Minded. Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your brand is the set of ideas people […].

Reader question: How do I make my mission sound more exciting?

Nonprofit Marketing Blog

Today I’m answering a question from reader Deirdre, who asks: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Describe your mission as a destination.

Strengthen your organization with a sacred story

Nonprofit Marketing Blog

We often talk about the way stories bring your mission to life for supporters and inspire donors to give. Storytelling champion Andy Goodman reminds us that stories can also work within our organizations to inspire and build stronger teams. Simply put, these are the stories that tell the story of how and why your organization was founded. Andy says: If you work for an organization, you should be able to answer the question, “Where did this organization come from?

How to drastically improve your mission statement

Nonprofit Marketing Blog

How can you improve your mission statement? At Network for Good, we recently tried to do a better job with our vision and mission statements to capture these principles. Get rid of all those jargony, intangible words! Or, in the words of Dan Heath: 1. Use concrete language.

Words 16

What are your nonprofit organization’s assets

Get Fully Funded

As an organization, you have assets that you can leverage in your fundraising plan that can make your case for support stronger. Here are some examples of nonprofit organizational assets: Compelling mission (like feeding the hungry or housing the homeless).

There Are Only Three Ways to Raise More Money


Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. Any organization, nonprofit or for-profit has only three ways to increase the amount money they receive.

Money 77

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Enabling page mangers to target organic posts gives them a say in the targeting process. Organic Post Interest Targeting. Drew Bernard.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

" Simple and powerful, Twitter is a must for nonprofit organizations. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. Use “Favorites” to organize the chaos and feature your most important Tweets! The favorites option on Twitter is a simple, excellent tool to help you organize the chaos.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus.

Mail 18

8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

There is a myriad of benefits that can be gained through a strategic online foray into storytelling—benefits that will resonate throughout the entire organization, from donors to clients to staff. Seeing Your Mission with a More Critical Eye.

Brand 25

A Real World Example Demonstrating Why Nonprofits' Mission Statements Are More Important Than The Almighty Dollar

Seeking Grant Money Today

So, for this reason, I find great value in noting and following real world current events to both track what the community (at large) thinks or how it reacts to the situation (many times no one writes to the Editor when a paper mentions a local nonprofit's bookkeeper bilked the organization out of money). If we look at Jarvis' decision objectively, we need to refer to the National Park Service's mission statement (as stated on their website ), ".to

News 15

Is Your Nonprofit Organization Operating In Order to Close Upon Its Mission's Completion?

Seeking Grant Money Today

Stephanie Strom wrote Mission accomplished, nonprofits close up shop for the New York Times , April 1, 2011. To quote, "A few nonprofit groups have recently announced plans to wind down, not over financial problems but because their missions are nearly finished. It may seem a strange way to operate any kind of organization, including a nonprofit. Is the end-goal of every nonprofit to achieve its mission statement's goals?

Mission-Based Thinking - Why It Matters, Especially Today - Why It Works, And Examples of It Enabling Organizations That Use It

Seeking Grant Money Today

Mission-based thinking, a staple of contemporary, professional, nonprofit, best practices, is often discussed and explained but examples are more difficult to locate. In this two part post I will explain the critical importance of mission-based thinking in this post. Why Mission-Based Thinking Even Exists On the Radar Oregon Governor Kitzhaber signed a law this June that was the first in the United States. Organizations run in other fashions suck resources (i.e.

Your supporters want a polyamorous relationship with you and your organization


They will cozy up to other organizations (your competitors). At some point they might even make a plan to leave your organization in their will. And, later, they might change that plan by replacing your organization with another. Are you developing their belief in your mission?

Plan 24

Mission or Opportunity

A Small Change

Do you work for your non-profit because you believe in the mission of the organization or because it is a good opportunity for you? Mission keeps the direction clear and gives you another reason to get out of bed.

Compelling Images for Nonprofits: When Babies and Puppies Aren’t in Your Mission

Fundraising 123

But not every organization can use an image of a child or dog to tell their story. So what kind of images can you use if your mission isn''t related to a smiling child or a playful puppy? Look to other organizations you admire and see how they are using images.

Sites 11

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Is your mission compelling?

Get Fully Funded

Having a compelling mission is a key to Getting Fully Funded. Watch this short video as I explain what a compelling mission is.

Some people find me abrasive. Here’s why.


I’m on a mission. If not, please get out of the way because this sector must change for the good of donors everywhere, for the good of the beneficiaries of your donors’ gifts, for the good of the staff at your organization, and for the good of millions of organizations around the world. Recently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short.

How to Tap into the Heart and Soul of Your Organization When You Write

Fundraising 123

Is your organization one of the thousands that miss the mark when writing fundraising materials? found that the written materials of most nonprofit organizations focus more on transferring information than creating interpersonal involvement. His research found that the majority of online and printed materials written by nonprofit organizations are overly formal, cold, detached and abstract rather than conversational, warm, connected and concrete.

Best 26

The top 10 signs that it’s time to fire your employer


Does your organization stink? The organization has a weak case for support or it’s absent altogether. There’s no clear mission or vision. There are too many silos hindering cooperation or blatantly creating turf wars that serve the interests of some selfish employees but not the donors or the organization and its purpose. There are no goals for the organization, its teams or its individuals (people like to make progress toward goals that are attainable).

Trust 67

Why Your Organization Needs to Change


Nonprofits keep doing the same things that deliver the same results (usually prompting donors to hop from supporting one organization to another– hoping for a better value exchange and a more meaningful experience). It will keep you focused on your true mission.

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

AdAge revealed last week that Facebook admitted to directly decreasing the organic (read: unpaid) reach of brand pages. The majority of nonprofit organizations have budgets under $500,000. This week Facebook rolled out the Donate Button for nonprofits.

5 best practices for delivering progress reports to your major gift and legacy supporters


You and your mission are not the only things on their minds. Fundraising annual report samples charity blog donor retention fundraising reports fundraising tips major gift fundraising nonprofit annual report examples organization annual report sample progress reports progress updates