Giving By Generations

The Agitator

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. Millenials (youngest would be 19 years old; oldest 36) — 25.9%

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When you join, you get instant access to: 14 leadership and management trainings (like creating plans and managing Millenials). 14 on segmenting your data and creating your infrastructure. Leading and funding a nonprofit is surprisingly hard. You got into the work to do good.

Baby boomers most generous – Gen Y most likely to increase donations

Fundraising Coach

Only 13% – 16% of other three generational segments are giving this way. Another interesting finding is that Generation Y (or Millenials) is the generational cohort most likely to increase giving in the next 12 months. Baby boomers represent 43% of giving in USA.

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As an NPA member, you'll immediately get: 10 leadership and management trainings (like creating plans and managing Millenials). 11 on segmenting your data and creating your infrastructure. I've been talking to a lot of amazing nonprofit leaders and staff.

[Guest Post] 5 Reasons Your Peer to Peer Program is Failing

Fundraising Coach

We need to think deeply about the particular segment of the participant pool that we want to attract to our event and then we need to think about how we should speak to those people to build our team. Today, I''ve invited Dave Linn to teach about peer-to-peer fundraising.

Flying Blind Fundraising

The Agitator

If you think Millenials are a marketing segment, or Boomers for that matter, you may as well target by Scorpios and Capricorns while you’re at it. A second alternative — the effort to organize/segment/cluster by donor attitudes rather than demographics — is also almost always misplaced and unhelpful. attitudes about the environment if an enviro charity) these segments tend to look more similar than different.

Good news about Millennials and Fundraising

Fundraising Coach

I’ve asked her to share her take on engaging millenials in funding causes. While the newest generation still represents the least active donor segment overall, that group representing the 55% of Millennials that are giving already likely contains some highly passionate thought leaders.

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