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Viva Cause Marketing!

Cause Related Marketing

Blogger’s note: It is with great pleasure that I bring you today’s post from guest blogger Jose Sanchez from Mexico City. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. That’s the corporate culture in Mexico.

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress.

To-Die-For Nonprofit Communications Jobs

Getting Attention

Communications & Office Manager Supportive Housing Coalition of New Mexico (Albuquerque, NM). Please post YOUR nonprofit marketing job here. Associate Director, Development Communications. Michael J. Fox Foundation (New York, NY).

Jobs 96

WOWza Nonprofit Marketing Jobs

Getting Attention

Membership & Communications Manager Museum of New Mexico Foundation. Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI). Communications Manager, Shared Value Initiative FSG (Boston, MA). Communications Manager Kinship Foundation (Chicago, IL). Communications Manager Mental Health America of Texas (Austin, TX).

Jobs 65

Neurofundraising

The Agitator

But it won’t be long before a fundraising consultant, probably from Mexico or Poland, comes along who claims they can use neuroscience techniques to fine-tune your fundraising messages to exquisite donor-by-donor perfection. Hey, you laugh.

“Charity Doesn’t Solve Anything” -Mexican Billionaire

Wild Woman Fundraising

Slim has a substantial influence over the telecommunications industry in Mexico and much of Latin America as well. The contrast between Slim’s wealth and the poverty of much of Mexico’s population is also troubling to critics. Slim’s wealth is equal to roughly 7% of Mexico’s annual economic output: an astronomical figure compared to that of America’s top billionaires.

Multi-Cultural and Cross-Cultural Cause Marketing

Cause Related Marketing

In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks.

Ep175: How This Texas DQ Franchisee is Fighting Childhood Hunger

Selfish Giving

Today on CauseTalk Radio , Megan Strand and I talk to Bill Spae , CEO of Vasari LLC , a Dairy Queen franchisee with 76+ locations in Texas, New Mexico and Oklahoma.

Tis the Season for Bad Cause Marketing

Selfish Giving

As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. I couldn’t make up this stuff if I tried.

Disruption of the 'Usual' - Rethinking Behavior Change and Communication in Nutrition Education

Social Marketing and Social Change

Some of the countries outside the US that were there included Canada, Columbia, Czech Republic, Spain, Indonesia, Israel, Italy, Malta, Mexico, Pakistan, Romania, Somalia, Turkey and Uganda. How do I help public health professionals disrupt their usual ways of doing their work?

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Mexico / SOLD OUT. Mexico. Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017!

‘Genius’ Awards For Nonprofits

The Agitator

Sin Fronteras – Mexico City, Mexico ($500,000) protects the human rights of migrants in Mexico; Socio Legal Information Centre – New Delhi, India ($750,000) provides free legal assistance to protect the rights of the marginalized in India. Just got around to reading about the 13 organizations that recently won recognition (and $$) from the MacArthur Foundation for their creativity and effectiveness.

RAPID Expedited Special Grant Mechanism for Scientists to Conduct Research at Time of National Natural Disasters

Seeking Grant Money Today

The National Science Foundation has a grant application process that allows for a speedy grant application process (including an expedited grant application review, expedited response to grant request, and an expedited granting of the money (if awarded)) in the situation of extraordinary natural disasters, such as the British Petroleum oil spill in the Gulf of Mexico. Tags: RFP BP Gulf of Mexico oil disaster grants scientific research National Science Foundation

Telling Stories When You Help Indirectly

Kivi's Nonprofit Communications Blog

One Warm Coat is based in the San Francisco Bay Area, but Albert’s story takes place in Thoreau, New Mexico. Several great questions have come in via Facebook about storytelling, including this one, which I hear just about every time I teach a storytelling workshop: How can I use stories if we are several steps removed from the people receiving the help?

Help 56

The 2016 Best Nonprofit Conferences Calendar

EveryAction

Mexico / Less than $4,000. Mexico. In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list!

Livestrong Stadium Deal Sets Naming Rights On its Ear

Cause Related Marketing

My friend Jose Sanchez in his guest post on April 12 , tells how Mexico’s Fundacion Cim*ab (a NGO dedicated to raising awareness about breast cancer) and Federacion Mexicana de Futbol did a 'Pink Futbol' campaign that spanned that league.

Announcing the Fundraising Career Conference

Wild Woman Fundraising

Linda Lysakowski, ACFRE, has managed capital campaigns, helped hundreds of nonprofit organizations achieve their development goals, and trained more than 27,000 development professionals in Canada, Mexico, Egypt, Bermuda, and most of the 50 United States.

Anything IS Possible, But You Have to Try

Getting Attention

128,000 foot) to stick it in New Mexico. I used to believe anything was possible. Now I know it is. Yesterday I watched Austrian Felix Baumgartner break the record for the highest-ever skydive. His dive from near-space also broke the sound barrier, as he jumped 23 miles (a.k.a.

Where to Volunteer or Donate to Assist All in Need Due to the BP Oil Spill Disaster Because Two Different Recent Studies Find Volunteers Feel Healthier and Happier & Volunteerism Is On the Rise in America

Seeking Grant Money Today

and with the BP Oil Disaster in the Gulf of Mexico continuing, I encourage you to look over the following posts that list where anyone who wishes to do so may volunteer to assist with various different needs (local people, wildlife, and oil cleanup. Tags: BP Gulf of Mexico oil disaster How To Help volunteerism health benefits of volunteer work

Are You Talking To Hispanics?

The Agitator

Five states — New Mexico, Texas, California, Arizona and Nevada — have populations that exceed one-in-four Hispanic. And nine states account for 76% of the total Hispanic population — Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas. Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population.

Do you want to be a nonprofit consultant? Read this interview with Desiree Adaway

Wild Woman Fundraising

I have lived, worked and traveled to over 20 countries including Germany, Mexico, India, El Salvador, Mozambique, Tajikistan, Bali, Egypt, Dubai and South Africa. Desiree Adaway designs programs and strategies that create revenue and advocates for organizations.

Cause Marketing Research I'd Like to See

Cause Related Marketing

Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

Worst thing you can do is engage in a downward spiral like Absolut did in the Mexico/US map fiasco. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question.

The Quadriga Plot Thickens

The Agitator

And the Saint Bonaventure Indian Mission and School in New Mexico received almost none of $9 million raised. In its second installment on fundraising this week , CNN, via Anderson Cooper 360 , again criticized the fundraising practices of Quadriga Art. This time CNN says eleven charities “have been turned upside down” by millions of dollars of debt to Quadriga. For example, Help the Children in California received $32,000 out of hundreds of thousands raised.

Grants for People, Organizations, & Agencies Working To Create Sustainable Fisheries In the United States

Seeking Grant Money Today

the Gulf of Mexico, the Pacific Coast, and Alaska. From The Foundation Center. [If If you are interested in more information on this grant opportunity, click "Link To Complete RFP" at the end of this blog post].

Fundraising in a downturn: The Power of Leaderless Organizations

Wild Woman Fundraising

Cortez came to Montezuma, the ruler of the largest empire in North America, located where modern day Mexico City is, with roads, markets, and 15 million people. In this economic downturn, how are you responding? How quickly are your funders responding? How about your donors?

BOGO Toothbrushes

Cause Related Marketing

So far the Smile Squared toothbrushes have landed with kids in Central America, Mexico, Haiti, Kenya, Cambodia, India and the Philippines. If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing.

Day in the Life of a Nonprofit Communicator – Fabiola Johnson

Kivi's Nonprofit Communications Blog

9:30 am – 3:00 pm: Once or twice a week I head down to Mexico to interview families who recently received a home, pastors and/or attend meetings with local leaders and take pictures for the blog and social media. Fabiola Johnson.

Lending for Change -- 700th Entry in 2009 Tagline Awards -- Enter Your Tagline Today

Getting Attention

I love this tagline from The Loan Fund , an alternative lender in New Mexico. It's as short as you can get, but informative and memorable. The staff there has done a terrific job in shaping a pithy message that showcases not just what they do, but the impact of the organization's work (which clearly differentiates it from other lenders). But when I jumped to The Fund's Web site, I saw that it's using a different tagline all over the site -- "Building Communities Since 1989."

Building Trust in the Sector: How & Why to Make Your Nonprofit More Transparent

Fundraising 123

As the chief charity regulator for the state of New Mexico, he advanced the cause of nonprofit transparency by bringing nonprofit information online through a partnership with GuideStar. "Transparency" has been a buzzword in the nonprofit sector for more than a decade. It refers to openness, communication and accountability. How transparent is your organization? How easily can interested people find your programmatic and financial information?

#PUBLICPOLICY: Pressure Grows On Apple’s Supplier Foxconn

Non Profit Marketing 360

Note BP’s expanding presence in the Gulf of Mexico despite the human and environmental costs of the corporation’s oil spill in 2010. These are protestors of, not customers for, the new iPhone. The reputation of a nonprofit can make-or-break its efforts.

#ProAging: GAP Index Highlights Global Challenges Of Care For Aging

Non Profit Marketing 360

Something well worth noting as nonprofits, charities, and government agencies contend with The Great Recession and an aging population of Boomers moving toward retirements: The country whose position flipped to the two extremes of Income Adequacy and Fiscal Sustainability was Mexico.

Father's Day Ad Can't Save the Manatee

Cause Related Marketing

Manatees are large herbivorous marine mammals with three smallish ranges, the Caribbean / Gulf of Mexico, the upper Amazon River basin, and West Africa. One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break.

Matching Funds Grant for Migratory Birds Conservation

Seeking Grant Money Today

Priority will be given to projects in regions where ConocoPhillips has an operating presence, including the following regions in North America: western Canada; Gulf of Mexico states (including Texas, Louisiana, and Alabama); Prairie states (including Texas, Oklahoma, New Mexico, Colorado, Utah, and Wyoming); and the Delaware Bay. From The Foundation Center.

#PublicMedia: How Twitter Helped And Hurt The Spread Of Information In Two Recent Disasters

Non Profit Marketing 360

The swell of the swine flu back in 2009 seemed to be predicted by Twitter, until calmer heads pointed out that unfounded fears could spur twitterers to use terms like ‘#swineflu’ for anything related to pigs, pork, or travel to Mexico. Which is not to say millions haven't tried it.

Grants to Benefit Migratory Birds and Their Habitats

Seeking Grant Money Today

Priority will be given to projects in regions where ConocoPhillips has an operating presence, including the following regions in North America: Western Canada; Gulf of Mexico states, including Texas, Louisiana, and Alabama; Prairie states, including Texas, Oklahoma, New Mexico, Colorado, Utah, and Wyoming; and Delaware Bay. From The Foundation Center.

#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress.

Grants for Organic Farming Research, Education, and Outreach Programs

Seeking Grant Money Today

Organic Farming Research Foundation Accepting Applications for Research and Education and Outreach Grants Deadline: July 15, 2008; and November 17, 2008 The Organic Farming Research Foundation ( [link] ) grants program is open to all applicants residing in Canada, Mexico, and the United States. OFRF will only fund projects in North America (which includes Canada, the United States, and Mexico). From The Foundation Center.

Grants for Organizations, Designers, Artists, Etc. Working With Local and National Partners to Transform/Impact Community Vibrancy

Seeking Grant Money Today

Paul, as well as communities in Alaska, Arizona, California, Iowa, Michigan, Minnesota, New Mexico, North Dakota, Oregon, South Dakota, Washington, and Wisconsin. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].

The Appeal of Franchises for Cause Marketers

Cause Related Marketing

If a McDonald's franchisee in Albuquerque, New Mexico wants to support the nearby Ronald McDonald House, he probably doesn't have to. Cause marketing is almost always directed at consumers. So in North America one place you can be all but certain to find cause marketing is at retail franchise outlet. The ten largest franchise systems, ranked according to worldwide sales volume as ranked by Franchise Times follow.