Viva Cause Marketing!

Cause Related Marketing

Blogger’s note: It is with great pleasure that I bring you today’s post from guest blogger Jose Sanchez from Mexico City. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. That’s the corporate culture in Mexico.

Four to Eight U.S. Research Consortia Being Created to Study Effects of Deepwater Horizon Gulf of Mexico Oil Spill With Ten Year $500 Million Commitment

Seeking Grant Money Today

Deadline: May 9, 2011 (Letters of Intent) Gulf of Mexico Research Initiative Offers Funding for Consortia to Study Effects of Oil Spill The Gulf of Mexico Research Initiative Research Board has released a Request for Proposals to establish four to eight research consortia that will study the effects of the Deepwater Horizon oil spill in April 2010. From The Foundation Center. For more information for this grant opportunity, click "Link to RFP" at the end of this blog post].

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. Image via Wikipedia. This author is not a Netflix subscriber.

Mixed Links for Nonprofit Communicators – August 21, 2020

Kivi's Nonprofit Communications Blog

You may never know what 2020 has in store for you next (two potential hurricanes in the Gulf of Mexico?), Good afternoon! but you’ll always know on Fridays I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

August 177

RAPID Expedited Special Grant Mechanism for Scientists to Conduct Research at Time of National Natural Disasters

Seeking Grant Money Today

The National Science Foundation has a grant application process that allows for a speedy grant application process (including an expedited grant application review, expedited response to grant request, and an expedited granting of the money (if awarded)) in the situation of extraordinary natural disasters, such as the British Petroleum oil spill in the Gulf of Mexico. Tags: RFP BP Gulf of Mexico oil disaster grants scientific research National Science Foundation

Chile 47

Where to Volunteer or Donate to Assist All in Need Due to the BP Oil Spill Disaster Because Two Different Recent Studies Find Volunteers Feel Healthier and Happier & Volunteerism Is On the Rise in America

Seeking Grant Money Today

and with the BP Oil Disaster in the Gulf of Mexico continuing, I encourage you to look over the following posts that list where anyone who wishes to do so may volunteer to assist with various different needs (local people, wildlife, and oil cleanup. Tags: BP Gulf of Mexico oil disaster How To Help volunteerism health benefits of volunteer work

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

Anthony, on the Texas–New Mexico border, is the Leap Year Capital of the World and celebrates the affair with a huge festival, music, and food. This year is a leap year, which means we get an extra day in February!

WOWza Nonprofit Marketing Jobs

Getting Attention

Membership & Communications Manager Museum of New Mexico Foundation. Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI). Communications Manager, Shared Value Initiative FSG (Boston, MA). Communications Manager Kinship Foundation (Chicago, IL). Communications Manager Mental Health America of Texas (Austin, TX).

Jobs 143

Anything IS Possible, But You Have to Try

Getting Attention

128,000 foot) to stick it in New Mexico. I used to believe anything was possible. Now I know it is. Yesterday I watched Austrian Felix Baumgartner break the record for the highest-ever skydive. His dive from near-space also broke the sound barrier, as he jumped 23 miles (a.k.a. This spectacle so entranced the rest of us that we broke YouTube in trying to watch. Only temporarily, but still—8 million people were trying to see this amazing success story and crashed access to the live stream.

Mexico 167

To-Die-For Nonprofit Communications Jobs

Getting Attention

Communications & Office Manager Supportive Housing Coalition of New Mexico (Albuquerque, NM). Please post YOUR nonprofit marketing job here. Associate Director, Development Communications. Michael J. Fox Foundation (New York, NY). Communications Associate Grantmakers for Education (Portland, OR). Communications & Community Outreach Specialist Historic Ford Estates (Grosse Point, MI). Communications & Development Coordinator League of Michigan Bicyclists (Lansing, MI).

Jobs 145

Day in the Life of a Nonprofit Communicator – Fabiola Johnson

Kivi's Nonprofit Communications Blog

9:30 am – 3:00 pm: Once or twice a week I head down to Mexico to interview families who recently received a home, pastors and/or attend meetings with local leaders and take pictures for the blog and social media. Fabiola Johnson. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series?

Neurofundraising

The Agitator

But it won’t be long before a fundraising consultant, probably from Mexico or Poland, comes along who claims they can use neuroscience techniques to fine-tune your fundraising messages to exquisite donor-by-donor perfection. Hey, you laugh.

Tis the Season for Bad Cause Marketing

Selfish Giving

As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. I couldn’t make up this stuff if I tried. I found these two examples of bad cause marketing on the same day! That’s a first.

Ep218: This Snack Company is Helping Families Worldwide Put Meals First

Selfish Giving

Success stories from China, Mexico and some of the cultural challenges MIF has had. Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum.

Ep175: How This Texas DQ Franchisee is Fighting Childhood Hunger

Selfish Giving

Today on CauseTalk Radio , Megan Strand and I talk to Bill Spae , CEO of Vasari LLC , a Dairy Queen franchisee with 76+ locations in Texas, New Mexico and Oklahoma. Vasari is the second largest franchisee in the DQ system! Vasari leads several cause marketing programs, including a fundraiser for Share Our Strength that has raised $335,000 since 2014. On the show, Megan, Bill and I discuss: Bill Spae, Vasari LLC.

Texas 56

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Mexico / SOLD OUT. Mexico. Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook. We've scoured the nonprofit-sphere for high-quality conferences, both large and small, broad and specialized, here in the U.S.

Multi-Cultural and Cross-Cultural Cause Marketing

Cause Related Marketing

In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks.

Disruption of the 'Usual' - Rethinking Behavior Change and Communication in Nutrition Education

Social Marketing and Social Change

Some of the countries outside the US that were there included Canada, Columbia, Czech Republic, Spain, Indonesia, Israel, Italy, Malta, Mexico, Pakistan, Romania, Somalia, Turkey and Uganda. How do I help public health professionals disrupt their usual ways of doing their work? That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week.

Livestrong Stadium Deal Sets Naming Rights On its Ear

Cause Related Marketing

My friend Jose Sanchez in his guest post on April 12 , tells how Mexico’s Fundacion Cim*ab (a NGO dedicated to raising awareness about breast cancer) and Federacion Mexicana de Futbol did a 'Pink Futbol' campaign that spanned that league.

Building Trust in the Sector: How & Why to Make Your Nonprofit More Transparent

Fundraising 123

As the chief charity regulator for the state of New Mexico, he advanced the cause of nonprofit transparency by bringing nonprofit information online through a partnership with GuideStar. "Transparency" has been a buzzword in the nonprofit sector for more than a decade. It refers to openness, communication and accountability. How transparent is your organization? How easily can interested people find your programmatic and financial information?

Trust 100

Global internet statistics for 2018

Public Sector Marketing 2.0

It now accounts for over half of all digital minutes in 13 markets, and over 75% in Mexico, India, and Indonesia. It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.

#PUBLICPOLICY: Pressure Grows On Apple’s Supplier Foxconn

Non Profit Marketing 360

Note BP’s expanding presence in the Gulf of Mexico despite the human and environmental costs of the corporation’s oil spill in 2010. These are protestors of, not customers for, the new iPhone. The reputation of a nonprofit can make-or-break its efforts. Note the stunning blowback and reversal of the Susan G. Komen Foundation when it quietly tried to back out of its relationship with Planned Parenthood.

Mexico 116

#PublicMedia: How Twitter Helped And Hurt The Spread Of Information In Two Recent Disasters

Non Profit Marketing 360

The swell of the swine flu back in 2009 seemed to be predicted by Twitter, until calmer heads pointed out that unfounded fears could spur twitterers to use terms like ‘#swineflu’ for anything related to pigs, pork, or travel to Mexico. Which is not to say millions haven't tried it.

#ProAging: GAP Index Highlights Global Challenges Of Care For Aging

Non Profit Marketing 360

Something well worth noting as nonprofits, charities, and government agencies contend with The Great Recession and an aging population of Boomers moving toward retirements: The country whose position flipped to the two extremes of Income Adequacy and Fiscal Sustainability was Mexico. The fact of the aging of the global population is something our readers are likely at least acquainted with.

Aging 116

Lending for Change -- 700th Entry in 2009 Tagline Awards -- Enter Your Tagline Today

Getting Attention

I love this tagline from The Loan Fund , an alternative lender in New Mexico. It's as short as you can get, but informative and memorable. The staff there has done a terrific job in shaping a pithy message that showcases not just what they do, but the impact of the organization's work (which clearly differentiates it from other lenders). But when I jumped to The Fund's Web site, I saw that it's using a different tagline all over the site -- "Building Communities Since 1989."

Awards 100

‘Genius’ Awards For Nonprofits

The Agitator

Sin Fronteras – Mexico City, Mexico ($500,000) protects the human rights of migrants in Mexico; Socio Legal Information Centre – New Delhi, India ($750,000) provides free legal assistance to protect the rights of the marginalized in India. Just got around to reading about the 13 organizations that recently won recognition (and $$) from the MacArthur Foundation for their creativity and effectiveness.

BOGO Toothbrushes

Cause Related Marketing

So far the Smile Squared toothbrushes have landed with kids in Central America, Mexico, Haiti, Kenya, Cambodia, India and the Philippines. If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing. Here’s why; most of us will only buy a handful of washing machines or refrigerators… what economists call 'durables'… in our lives. By contrast, we’re constantly replacing the non-durables or ‘soft goods.’

The 2016 Best Nonprofit Conferences Calendar

EveryAction

Mexico / Less than $4,000. Mexico. In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! We've scoured the nonprofit-sphere for high-quality conferences and forums, informal trainings, and more that will be taking place all over the world, focusing on essential topics like: Nonprofit management. Fundraising. Donor relations. Accounting. Marketing.

Are You Talking To Hispanics?

The Agitator

Five states — New Mexico, Texas, California, Arizona and Nevada — have populations that exceed one-in-four Hispanic. And nine states account for 76% of the total Hispanic population — Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas. Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population.

Newsletter: You Should Adopt This Creepy Phone Tactic from Wayfair ; Sales of Mr. Rogers’ Iconic Sweater Support Namesake’s Charity ; The Best Charity CEO on Twitter

Selfish Giving

But SOS partner Vasari LLC , which operates about 70 Dairy Queens across Texas, Oklahoma, and New Mexico, has filed for bankruptcy and is closing 29 stores. I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook.

Wild about the Wild Animal Sanctuary

GenerationYGive

a baby lion recently rescued from near death in Mexico). Generally, I try not to write about particular nonprofits, but sometimes one just comes along that I have to mention.

Mexico 130

Father's Day Ad Can't Save the Manatee

Cause Related Marketing

Manatees are large herbivorous marine mammals with three smallish ranges, the Caribbean / Gulf of Mexico, the upper Amazon River basin, and West Africa. One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break.

Ads 116

#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. Image via Wikipedia. This author is not a subscriber of Netflix.

Cause Marketing Research I'd Like to See

Cause Related Marketing

Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

Telling Stories When You Help Indirectly

Kivi's Nonprofit Communications Blog

One Warm Coat is based in the San Francisco Bay Area, but Albert’s story takes place in Thoreau, New Mexico. Several great questions have come in via Facebook about storytelling, including this one, which I hear just about every time I teach a storytelling workshop: How can I use stories if we are several steps removed from the people receiving the help?

Help 153

The Quadriga Plot Thickens

The Agitator

And the Saint Bonaventure Indian Mission and School in New Mexico received almost none of $9 million raised. In its second installment on fundraising this week , CNN, via Anderson Cooper 360 , again criticized the fundraising practices of Quadriga Art. This time CNN says eleven charities “have been turned upside down” by millions of dollars of debt to Quadriga. For example, Help the Children in California received $32,000 out of hundreds of thousands raised.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

What’s your organization’s role in the wake of a man-made disaster?

Fundraising 123

It’s April 20th and you’ve just learned that due to an explosion on an offshore oil rig, crude oil is leaking freely into the Gulf of Mexico. You don’t yet know that in the coming months over 3 million barrels of will flow into the Gulf causing the largest oil spill in U.S. history, but you do know that a serious environmental disaster is unfolding. The media is holding a major corporation – BP – responsible for cleanup and reparations.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

The Appeal of Franchises for Cause Marketers

Cause Related Marketing

If a McDonald's franchisee in Albuquerque, New Mexico wants to support the nearby Ronald McDonald House, he probably doesn't have to. Cause marketing is almost always directed at consumers. So in North America one place you can be all but certain to find cause marketing is at retail franchise outlet. The ten largest franchise systems, ranked according to worldwide sales volume as ranked by Franchise Times follow.

Matching Funds Grant for Migratory Birds Conservation

Seeking Grant Money Today

Priority will be given to projects in regions where ConocoPhillips has an operating presence, including the following regions in North America: western Canada; Gulf of Mexico states (including Texas, Louisiana, and Alabama); Prairie states (including Texas, Oklahoma, New Mexico, Colorado, Utah, and Wyoming); and the Delaware Bay. From The Foundation Center.

Grants for Organizations, Designers, Artists, Etc. Working With Local and National Partners to Transform/Impact Community Vibrancy

Seeking Grant Money Today

Paul, as well as communities in Alaska, Arizona, California, Iowa, Michigan, Minnesota, New Mexico, North Dakota, Oregon, South Dakota, Washington, and Wisconsin. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].