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Communications and Marketing Specialist , Grupo Ecológico Sierra Gorda (Jalpan de Serra, Queretaro, Mexico). NEW OPPORTUNITIES Associate Director of Marketing and Communications, Story Corps (Brooklyn, NY) Communications and Marketing Specialist, Grupo Ecológico Sierra Gorda (Jalpan de Serra, Queretaro, Mexico) Communications Associate, Edna McConnell Clark Foundation (New York, NY) Communications Associate, One Hope [.] MORE
Five states — New Mexico, Texas, California, Arizona and Nevada — have populations that exceed one-in-four Hispanic. And nine states account for 76% of the total Hispanic population — Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas. Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population. MORE
You may never know what 2020 has in store for you next (two potential hurricanes in the Gulf of Mexico?), Good afternoon! but you’ll always know on Fridays I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
It now accounts for over half of all digital minutes in 13 markets, and over 75% in Mexico, India, and Indonesia. It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports. MORE
Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.” MORE
9:30 am – 3:00 pm: Once or twice a week I head down to Mexico to interview families who recently received a home, pastors and/or attend meetings with local leaders and take pictures for the blog and social media. Fabiola Johnson. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series? MORE
Today on CauseTalk Radio , Megan Strand and I talk to Bill Spae , CEO of Vasari LLC , a Dairy Queen franchisee with 76+ locations in Texas, New Mexico and Oklahoma. Vasari is the second largest franchisee in the DQ system! Vasari leads several cause marketing programs, including a fundraiser for Share Our Strength that has raised $335,000 since 2014. On the show, Megan, Bill and I discuss: Bill Spae, Vasari LLC. MORE
Communications & Office Manager Supportive Housing Coalition of New Mexico (Albuquerque, NM). Please post YOUR nonprofit marketing job here. Associate Director, Development Communications. Michael J. Fox Foundation (New York, NY). Communications Associate Grantmakers for Education (Portland, OR). Communications & Community Outreach Specialist Historic Ford Estates (Grosse Point, MI). Communications & Development Coordinator League of Michigan Bicyclists (Lansing, MI). MORE
Deadline: May 9, 2011 (Letters of Intent) Gulf of Mexico Research Initiative Offers Funding for Consortia to Study Effects of Oil Spill The Gulf of Mexico Research Initiative Research Board has released a Request for Proposals to establish four to eight research consortia that will study the effects of the Deepwater Horizon oil spill in April 2010. From The Foundation Center. For more information for this grant opportunity, click "Link to RFP" at the end of this blog post]. MORE
Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.” MORE
But SOS partner Vasari LLC , which operates about 70 Dairy Queens across Texas, Oklahoma, and New Mexico, has filed for bankruptcy and is closing 29 stores. I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook. MORE
Paul, as well as communities in Alaska, Arizona, California, Iowa, Michigan, Minnesota, New Mexico, North Dakota, Oregon, South Dakota, Washington, and Wisconsin. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information]. MORE
Anthony, on the Texas–New Mexico border, is the Leap Year Capital of the World and celebrates the affair with a huge festival, music, and food. This year is a leap year, which means we get an extra day in February! MORE
Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.” MORE
The National Science Foundation has a grant application process that allows for a speedy grant application process (including an expedited grant application review, expedited response to grant request, and an expedited granting of the money (if awarded)) in the situation of extraordinary natural disasters, such as the British Petroleum oil spill in the Gulf of Mexico. Tags: RFP BP Gulf of Mexico oil disaster grants scientific research National Science Foundation MORE
and with the BP Oil Disaster in the Gulf of Mexico continuing, I encourage you to look over the following posts that list where anyone who wishes to do so may volunteer to assist with various different needs (local people, wildlife, and oil cleanup. Tags: BP Gulf of Mexico oil disaster How To Help volunteerism health benefits of volunteer work MORE
Membership & Communications Manager Museum of New Mexico Foundation. Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI). Communications Manager, Shared Value Initiative FSG (Boston, MA). Communications Manager Kinship Foundation (Chicago, IL). Communications Manager Mental Health America of Texas (Austin, TX). MORE
Sin Fronteras – Mexico City, Mexico ($500,000) protects the human rights of migrants in Mexico; Socio Legal Information Centre – New Delhi, India ($750,000) provides free legal assistance to protect the rights of the marginalized in India. Just got around to reading about the 13 organizations that recently won recognition (and $$) from the MacArthur Foundation for their creativity and effectiveness. MORE
Mexico / Less than $4,000. Mexico. In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! We've scoured the nonprofit-sphere for high-quality conferences and forums, informal trainings, and more that will be taking place all over the world, focusing on essential topics like: Nonprofit management. Fundraising. Donor relations. Accounting. Marketing. MORE
But it won’t be long before a fundraising consultant, probably from Mexico or Poland, comes along who claims they can use neuroscience techniques to fine-tune your fundraising messages to exquisite donor-by-donor perfection. Hey, you laugh. MORE
As the chief charity regulator for the state of New Mexico, he advanced the cause of nonprofit transparency by bringing nonprofit information online through a partnership with GuideStar. "Transparency" has been a buzzword in the nonprofit sector for more than a decade. It refers to openness, communication and accountability. How transparent is your organization? How easily can interested people find your programmatic and financial information? MORE
Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. Image via Wikipedia. This author is not a subscriber of Netflix. MORE
Priority will be given to projects in regions where ConocoPhillips has an operating presence, including the following regions in North America: western Canada; Gulf of Mexico states (including Texas, Louisiana, and Alabama); Prairie states (including Texas, Oklahoma, New Mexico, Colorado, Utah, and Wyoming); and the Delaware Bay. From The Foundation Center. MORE
Blogger’s note: It is with great pleasure that I bring you today’s post from guest blogger Jose Sanchez from Mexico City. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. That’s the corporate culture in Mexico. MORE
As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. I couldn’t make up this stuff if I tried. I found these two examples of bad cause marketing on the same day! That’s a first. MORE
Manatees are large herbivorous marine mammals with three smallish ranges, the Caribbean / Gulf of Mexico, the upper Amazon River basin, and West Africa. One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break. MORE
One Warm Coat is based in the San Francisco Bay Area, but Albert’s story takes place in Thoreau, New Mexico. Several great questions have come in via Facebook about storytelling, including this one, which I hear just about every time I teach a storytelling workshop: How can I use stories if we are several steps removed from the people receiving the help? MORE
a baby lion recently rescued from near death in Mexico). Generally, I try not to write about particular nonprofits, but sometimes one just comes along that I have to mention. MORE
The swell of the swine flu back in 2009 seemed to be predicted by Twitter, until calmer heads pointed out that unfounded fears could spur twitterers to use terms like ‘#swineflu’ for anything related to pigs, pork, or travel to Mexico. Which is not to say millions haven't tried it. MORE
So far the Smile Squared toothbrushes have landed with kids in Central America, Mexico, Haiti, Kenya, Cambodia, India and the Philippines. If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing. Here’s why; most of us will only buy a handful of washing machines or refrigerators… what economists call 'durables'… in our lives. By contrast, we’re constantly replacing the non-durables or ‘soft goods.’ MORE
Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see. MORE
If a McDonald's franchisee in Albuquerque, New Mexico wants to support the nearby Ronald McDonald House, he probably doesn't have to. Cause marketing is almost always directed at consumers. So in North America one place you can be all but certain to find cause marketing is at retail franchise outlet. The ten largest franchise systems, ranked according to worldwide sales volume as ranked by Franchise Times follow. MORE
It’s April 20th and you’ve just learned that due to an explosion on an offshore oil rig, crude oil is leaking freely into the Gulf of Mexico. You don’t yet know that in the coming months over 3 million barrels of will flow into the Gulf causing the largest oil spill in U.S. history, but you do know that a serious environmental disaster is unfolding. The media is holding a major corporation – BP – responsible for cleanup and reparations. MORE
In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks. MORE
My friend Jose Sanchez in his guest post on April 12 , tells how Mexico’s Fundacion Cim*ab (a NGO dedicated to raising awareness about breast cancer) and Federacion Mexicana de Futbol did a 'Pink Futbol' campaign that spanned that league. MORE
Note BP’s expanding presence in the Gulf of Mexico despite the human and environmental costs of the corporation’s oil spill in 2010. These are protestors of, not customers for, the new iPhone. The reputation of a nonprofit can make-or-break its efforts. Note the stunning blowback and reversal of the Susan G. Komen Foundation when it quietly tried to back out of its relationship with Planned Parenthood. MORE
I love this tagline from The Loan Fund , an alternative lender in New Mexico. It's as short as you can get, but informative and memorable. The staff there has done a terrific job in shaping a pithy message that showcases not just what they do, but the impact of the organization's work (which clearly differentiates it from other lenders). But when I jumped to The Fund's Web site, I saw that it's using a different tagline all over the site -- "Building Communities Since 1989." MORE
Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. Image via Wikipedia. This author is not a Netflix subscriber. MORE
And the Saint Bonaventure Indian Mission and School in New Mexico received almost none of $9 million raised. In its second installment on fundraising this week , CNN, via Anderson Cooper 360 , again criticized the fundraising practices of Quadriga Art. This time CNN says eleven charities “have been turned upside down” by millions of dollars of debt to Quadriga. For example, Help the Children in California received $32,000 out of hundreds of thousands raised. MORE
128,000 foot) to stick it in New Mexico. I used to believe anything was possible. Now I know it is. Yesterday I watched Austrian Felix Baumgartner break the record for the highest-ever skydive. His dive from near-space also broke the sound barrier, as he jumped 23 miles (a.k.a. This spectacle so entranced the rest of us that we broke YouTube in trying to watch. Only temporarily, but still—8 million people were trying to see this amazing success story and crashed access to the live stream. MORE
Something well worth noting as nonprofits, charities, and government agencies contend with The Great Recession and an aging population of Boomers moving toward retirements: The country whose position flipped to the two extremes of Income Adequacy and Fiscal Sustainability was Mexico. The fact of the aging of the global population is something our readers are likely at least acquainted with. MORE
Success stories from China, Mexico and some of the cultural challenges MIF has had. Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum. MORE
Mexico / SOLD OUT. Mexico. Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook. We've scoured the nonprofit-sphere for high-quality conferences, both large and small, broad and specialized, here in the U.S. MORE
Some of the countries outside the US that were there included Canada, Columbia, Czech Republic, Spain, Indonesia, Israel, Italy, Malta, Mexico, Pakistan, Romania, Somalia, Turkey and Uganda. How do I help public health professionals disrupt their usual ways of doing their work? That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week. MORE
Mexico Related Topics Cause Related Marketing
APRIL 12, 2011
Blogger’s note: It is with great pleasure that I bring you today’s post from guest blogger Jose Sanchez from Mexico City. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. That’s the corporate culture in Mexico.
Seeking Grant Money Today
MAY 2, 2011
Deadline: May 9, 2011 (Letters of Intent) Gulf of Mexico Research Initiative Offers Funding for Consortia to Study Effects of Oil Spill The Gulf of Mexico Research Initiative Research Board has released a Request for Proposals to establish four to eight research consortia that will study the effects of the Deepwater Horizon oil spill in April 2010. From The Foundation Center. For more information for this grant opportunity, click "Link to RFP" at the end of this blog post].
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Non Profit Marketing 360
JULY 13, 2011
Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. Image via Wikipedia. This author is not a Netflix subscriber.
Kivi's Nonprofit Communications Blog
AUGUST 21, 2020
You may never know what 2020 has in store for you next (two potential hurricanes in the Gulf of Mexico?), Good afternoon! but you’ll always know on Fridays I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Seeking Grant Money Today
JUNE 27, 2010
The National Science Foundation has a grant application process that allows for a speedy grant application process (including an expedited grant application review, expedited response to grant request, and an expedited granting of the money (if awarded)) in the situation of extraordinary natural disasters, such as the British Petroleum oil spill in the Gulf of Mexico. Tags: RFP BP Gulf of Mexico oil disaster grants scientific research National Science Foundation
Seeking Grant Money Today
JUNE 27, 2010
and with the BP Oil Disaster in the Gulf of Mexico continuing, I encourage you to look over the following posts that list where anyone who wishes to do so may volunteer to assist with various different needs (local people, wildlife, and oil cleanup. Tags: BP Gulf of Mexico oil disaster How To Help volunteerism health benefits of volunteer work
J Campbell Social Marketing
JANUARY 28, 2020
Anthony, on the Texas–New Mexico border, is the Leap Year Capital of the World and celebrates the affair with a huge festival, music, and food. This year is a leap year, which means we get an extra day in February!
Getting Attention
APRIL 7, 2015
Membership & Communications Manager Museum of New Mexico Foundation. Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI). Communications Manager, Shared Value Initiative FSG (Boston, MA). Communications Manager Kinship Foundation (Chicago, IL). Communications Manager Mental Health America of Texas (Austin, TX).
Getting Attention
OCTOBER 15, 2012
128,000 foot) to stick it in New Mexico. I used to believe anything was possible. Now I know it is. Yesterday I watched Austrian Felix Baumgartner break the record for the highest-ever skydive. His dive from near-space also broke the sound barrier, as he jumped 23 miles (a.k.a. This spectacle so entranced the rest of us that we broke YouTube in trying to watch. Only temporarily, but still—8 million people were trying to see this amazing success story and crashed access to the live stream.
Getting Attention
FEBRUARY 9, 2015
Communications & Office Manager Supportive Housing Coalition of New Mexico (Albuquerque, NM). Please post YOUR nonprofit marketing job here. Associate Director, Development Communications. Michael J. Fox Foundation (New York, NY). Communications Associate Grantmakers for Education (Portland, OR). Communications & Community Outreach Specialist Historic Ford Estates (Grosse Point, MI). Communications & Development Coordinator League of Michigan Bicyclists (Lansing, MI).
Kivi's Nonprofit Communications Blog
OCTOBER 13, 2014
9:30 am – 3:00 pm: Once or twice a week I head down to Mexico to interview families who recently received a home, pastors and/or attend meetings with local leaders and take pictures for the blog and social media. Fabiola Johnson. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series?
The Agitator
NOVEMBER 4, 2015
But it won’t be long before a fundraising consultant, probably from Mexico or Poland, comes along who claims they can use neuroscience techniques to fine-tune your fundraising messages to exquisite donor-by-donor perfection. Hey, you laugh.
Selfish Giving
NOVEMBER 20, 2013
As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. I couldn’t make up this stuff if I tried. I found these two examples of bad cause marketing on the same day! That’s a first.
Selfish Giving
JUNE 6, 2017
Success stories from China, Mexico and some of the cultural challenges MIF has had. Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum.
Selfish Giving
AUGUST 2, 2016
Today on CauseTalk Radio , Megan Strand and I talk to Bill Spae , CEO of Vasari LLC , a Dairy Queen franchisee with 76+ locations in Texas, New Mexico and Oklahoma. Vasari is the second largest franchisee in the DQ system! Vasari leads several cause marketing programs, including a fundraiser for Share Our Strength that has raised $335,000 since 2014. On the show, Megan, Bill and I discuss: Bill Spae, Vasari LLC.
EveryAction
OCTOBER 5, 2016
Mexico / SOLD OUT. Mexico. Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook. We've scoured the nonprofit-sphere for high-quality conferences, both large and small, broad and specialized, here in the U.S.
Cause Related Marketing
JUNE 1, 2011
In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks.
Social Marketing and Social Change
NOVEMBER 15, 2013
Some of the countries outside the US that were there included Canada, Columbia, Czech Republic, Spain, Indonesia, Israel, Italy, Malta, Mexico, Pakistan, Romania, Somalia, Turkey and Uganda. How do I help public health professionals disrupt their usual ways of doing their work? That was the challenge given me by the Society of Nutrition Education and Behavior for a webinar I did this week.
Cause Related Marketing
MAY 2, 2011
My friend Jose Sanchez in his guest post on April 12 , tells how Mexico’s Fundacion Cim*ab (a NGO dedicated to raising awareness about breast cancer) and Federacion Mexicana de Futbol did a 'Pink Futbol' campaign that spanned that league.
Fundraising 123
MARCH 17, 2009
As the chief charity regulator for the state of New Mexico, he advanced the cause of nonprofit transparency by bringing nonprofit information online through a partnership with GuideStar. "Transparency" has been a buzzword in the nonprofit sector for more than a decade. It refers to openness, communication and accountability. How transparent is your organization? How easily can interested people find your programmatic and financial information?
Public Sector Marketing 2.0
FEBRUARY 20, 2018
It now accounts for over half of all digital minutes in 13 markets, and over 75% in Mexico, India, and Indonesia. It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.
Non Profit Marketing 360
FEBRUARY 14, 2012
Note BP’s expanding presence in the Gulf of Mexico despite the human and environmental costs of the corporation’s oil spill in 2010. These are protestors of, not customers for, the new iPhone. The reputation of a nonprofit can make-or-break its efforts. Note the stunning blowback and reversal of the Susan G. Komen Foundation when it quietly tried to back out of its relationship with Planned Parenthood.
Non Profit Marketing 360
AUGUST 29, 2011
The swell of the swine flu back in 2009 seemed to be predicted by Twitter, until calmer heads pointed out that unfounded fears could spur twitterers to use terms like ‘#swineflu’ for anything related to pigs, pork, or travel to Mexico. Which is not to say millions haven't tried it.
Non Profit Marketing 360
DECEMBER 6, 2011
Something well worth noting as nonprofits, charities, and government agencies contend with The Great Recession and an aging population of Boomers moving toward retirements: The country whose position flipped to the two extremes of Income Adequacy and Fiscal Sustainability was Mexico. The fact of the aging of the global population is something our readers are likely at least acquainted with.
Getting Attention
JULY 6, 2009
I love this tagline from The Loan Fund , an alternative lender in New Mexico. It's as short as you can get, but informative and memorable. The staff there has done a terrific job in shaping a pithy message that showcases not just what they do, but the impact of the organization's work (which clearly differentiates it from other lenders). But when I jumped to The Fund's Web site, I saw that it's using a different tagline all over the site -- "Building Communities Since 1989."
The Agitator
MARCH 25, 2013
Sin Fronteras – Mexico City, Mexico ($500,000) protects the human rights of migrants in Mexico; Socio Legal Information Centre – New Delhi, India ($750,000) provides free legal assistance to protect the rights of the marginalized in India. Just got around to reading about the 13 organizations that recently won recognition (and $$) from the MacArthur Foundation for their creativity and effectiveness.
Cause Related Marketing
SEPTEMBER 27, 2012
So far the Smile Squared toothbrushes have landed with kids in Central America, Mexico, Haiti, Kenya, Cambodia, India and the Philippines. If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing. Here’s why; most of us will only buy a handful of washing machines or refrigerators… what economists call 'durables'… in our lives. By contrast, we’re constantly replacing the non-durables or ‘soft goods.’
EveryAction
APRIL 1, 2016
Mexico / Less than $4,000. Mexico. In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! We've scoured the nonprofit-sphere for high-quality conferences and forums, informal trainings, and more that will be taking place all over the world, focusing on essential topics like: Nonprofit management. Fundraising. Donor relations. Accounting. Marketing.
The Agitator
MARCH 31, 2011
Five states — New Mexico, Texas, California, Arizona and Nevada — have populations that exceed one-in-four Hispanic. And nine states account for 76% of the total Hispanic population — Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas. Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population.
Selfish Giving
NOVEMBER 27, 2019
But SOS partner Vasari LLC , which operates about 70 Dairy Queens across Texas, Oklahoma, and New Mexico, has filed for bankruptcy and is closing 29 stores. I've written before on how to turn your homepage into a lead-generating machine. You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Leadfeeder, VisitorTrack, Leadberry ). The next step is to take a page from Wayfair's playbook.
GenerationYGive
AUGUST 15, 2008
a baby lion recently rescued from near death in Mexico). Generally, I try not to write about particular nonprofits, but sometimes one just comes along that I have to mention.
Cause Related Marketing
MAY 13, 2013
Manatees are large herbivorous marine mammals with three smallish ranges, the Caribbean / Gulf of Mexico, the upper Amazon River basin, and West Africa. One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break.
Non Profit Marketing 360
JULY 13, 2011
Of course, the repercussions of a rise in fees for subscribers are nothing compared to the environmental and economic travesties committed in the Gulf of Mexico – not to mention the deaths of eleven platform workers that BP/Halliburton/Transocean still have not had to redress. Image via Wikipedia. This author is not a subscriber of Netflix.
Cause Related Marketing
MARCH 28, 2012
Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.
Kivi's Nonprofit Communications Blog
MARCH 8, 2011
One Warm Coat is based in the San Francisco Bay Area, but Albert’s story takes place in Thoreau, New Mexico. Several great questions have come in via Facebook about storytelling, including this one, which I hear just about every time I teach a storytelling workshop: How can I use stories if we are several steps removed from the people receiving the help?
The Agitator
SEPTEMBER 25, 2012
And the Saint Bonaventure Indian Mission and School in New Mexico received almost none of $9 million raised. In its second installment on fundraising this week , CNN, via Anderson Cooper 360 , again criticized the fundraising practices of Quadriga Art. This time CNN says eleven charities “have been turned upside down” by millions of dollars of debt to Quadriga. For example, Help the Children in California received $32,000 out of hundreds of thousands raised.
Non Profit Marketing 360
OCTOBER 26, 2011
Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”
Fundraising 123
AUGUST 12, 2010
It’s April 20th and you’ve just learned that due to an explosion on an offshore oil rig, crude oil is leaking freely into the Gulf of Mexico. You don’t yet know that in the coming months over 3 million barrels of will flow into the Gulf causing the largest oil spill in U.S. history, but you do know that a serious environmental disaster is unfolding. The media is holding a major corporation – BP – responsible for cleanup and reparations.
Non Profit Marketing 360
OCTOBER 25, 2011
Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”
Non Profit Marketing 360
OCTOBER 25, 2011
Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”
Cause Related Marketing
JULY 3, 2012
If a McDonald's franchisee in Albuquerque, New Mexico wants to support the nearby Ronald McDonald House, he probably doesn't have to. Cause marketing is almost always directed at consumers. So in North America one place you can be all but certain to find cause marketing is at retail franchise outlet. The ten largest franchise systems, ranked according to worldwide sales volume as ranked by Franchise Times follow.
Seeking Grant Money Today
JUNE 29, 2008
Priority will be given to projects in regions where ConocoPhillips has an operating presence, including the following regions in North America: western Canada; Gulf of Mexico states (including Texas, Louisiana, and Alabama); Prairie states (including Texas, Oklahoma, New Mexico, Colorado, Utah, and Wyoming); and the Delaware Bay. From The Foundation Center.
Seeking Grant Money Today
OCTOBER 27, 2013
Paul, as well as communities in Alaska, Arizona, California, Iowa, Michigan, Minnesota, New Mexico, North Dakota, Oregon, South Dakota, Washington, and Wisconsin. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].
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