Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

A grad student recently sent me a series of questions about the future of cause marketing and one of the things I see more of over the near term is causes putting out their own lines of branded merchandise. Why not build a merchandise line?”

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Sales of both the paper shamrock and the pins will eventually go stale. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales. A local grocery store is selling paper shamrocks for MDA starting at $1.

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. When merchandise begins to get stale, you discount. But I’m a cause marketer not a merchandiser.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. If you've shopped at GAP and Macy's (sorry Macy's) then you know the power of good merchandising. Merchandising can make or break a sale.

Cause Marketing Goes to the Dogs

Cause Related Marketing

Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund. The Dog Whisperer Cesar Millan Cause Marketing using Merchandise Portion of the Proceeds Pennyroyal Studio Charity Merchandise Sales cause marketing

Limited-Edition Cause-Related Marketing

Cause Related Marketing

Tags: Audrey Hepburn Children's Fund Merrill Lynch Audrey Hepburn Capgemini Charity Merchandise Sales

Cause Marketing Miscellanea

Cause Related Marketing

16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief. Ubah Hassan Menchies Oxfam Queensboro Shirt Company imprinted promotional items American Red Cross Wounded Warrior Project Cause Marketing using Merchandise cause marketing

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

percent of total retail sales in the second quarter of 2012, up from 4.6 Almost everyone see etail’s percentage of total retail sales doubling and even trebling in the next three to five years. Census figures put ecommerce at 5.1

Let's Clear Out This Cause Marketing Logjam

Cause Related Marketing

Karma52 will put the design on T-shirts and other apparel and merchandise, and then give a portion of sales to the cause. Fortune 1000 Karma52 Catch-22 Cause Marketing using Merchandise Threadless Small Business Cause Marketing cause marketingSuppose you’re a small entrepreneur with a generous impulse and you want to offer sponsorship dollars to one or more charities, especially prominent ones. How would that phone call or email go?

Avon and 100% Donation Cause Marketing

Cause Related Marketing

Why not just follow MAC Viva Glam lipsticks and glosses lead and give 100% of sales of this product to Avon Breast Cancer Crusade? The short answer is those Avon ladies need all the sales arrows in their quiver that they can get. Eight of the items were merchandise and two polishes represented transactional cause marketing; buy this and a donation of $x is made. When you buy a bottle of Avon’s Pink Power Pro Nail Enamel, 100% of the profits go to Avon Breast Cancer Crusade.

Credit Card Processing for a Fundraising Campaign

A Small Change

This will allow you to: accept online donations, process registrations and ticket sales on your fundraising website, and sell more products, auction items, or raffle tickets at your fundraising event.

A Cause Marketing Study I’d Like to See

Cause Related Marketing

On the front page one of the on-sale items is an 18-piece tool kit, in pink because it benefit's Lowe's campaign for Habitat for Humanity, called ' Women Build.' Sales from the items benefit the charity. Would their themed merchandise still sell?

Ep234: Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Selfish Giving

Why REI got involved as the exclusive sales partner in the program.

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Cause Marketing by the Bag

Cause Related Marketing

Later they wanted to put my logo on their merchandise or sales platform, usually without any upfront money. When I was in nonprofit management I heard a lot of pitches from retailers or suppliers wanting to sell something to my list of supporters. But there was always a sticking point. Oftentimes they wanted me to just turn over my donor list. That was a nonstarter. Those terms, too, were. Newhall Coffee for a Cause Portion of the Proceeds

Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. From LYM’s Cyber Monday sales alone, they donated over $400,000 to Pinky Swear Foundation and CureSearch.

Is Your Nonprofit Ready for Product Licensing?

Selfish Giving

Product licensing is a legal agreement where a nonprofit grants a manufacturer the rights to use the charity's intellectual property/brand on merchandise, in exchange for a payment. The top benefits to creating a licensed merchandise program are income and exposure.

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

It enables sellers to donate a portion of their sales and buyers to shop while supporting their favorite charities — all the while giving nonprofits an opportunity to engage new supporters. Toys give a portion of their sales to nonprofit Free the Children. photo credit: Rev.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

has challenges from recruiting students for its programs to fundraising from an earned income model that survives exclusively on membership fees, ticket and merchandise sales, sponsorship and personal giving. Sean King.

Where's the Pink Ribbons at Nissan, Toyota and Dodge Dealers?

Cause Related Marketing

Komen for the Cure in a merchandise effort called Ford Warriors in Pink. Starting in 1997 and for at least a dozen years following, BMW did both promotions and celebrity-studded merchandise sales on behalf Komen.

More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

On the West Coast in San Rafael, California, eco e-tailer VivaTerra offered 10 percent of all online sales during a 24-hour period to the Red Cross for Japan relief. VivaTerra specializes in eco friendly merchandise for the home.

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[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

There are companies that can manage online sales and fulfillment on your nonprofit’s behalf if employees cannot. Typical sales products include mugs, T-shirts, hats, drinkware, bags, and office accessories. I met Elaine Fogel a few years ago when she organized a conference in DC.

The Sponsor/Cause Match in Pink Ribbon Cause Marketing

Cause Related Marketing

When you buy one of Lula Lu’s Kallie Bras, the company will donate 10 percent of the sale to Save the Ta-Tas. A for-profit entity sells merchandise with its name and logo.

Is Your Donor “Endangered”?

iMarketSmart

“Customers [donors] want someone who is knowledgeable about the company’s merchandise or details of their service to help them.” Show the customer he or she is important even after the sale [donation]. Sometimes it’s who you know not what you know.

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5th Grade Book Summary – Is it a Scam?

SocialButterfly

For instance, a quality which enriches a product catalogue that produces a person’s purchase much more efficient could contribute to a increase in sales. Or you might generate your merchandise in various spots and offer it entirely online. The Most Popular 5th Grade Book Summary. Set your thesis announcement at the face of your own outline so that you don’t shed sight of it and ramble off-topic. The report should have a literature review.

10 Engaging, Effective Team Fundraising Ideas

Fundraiser Ideas

By partnering with local restaurants and other businesses, your team can earn a percentage of sales. Typically, these cards offer coupons for discounts on food and drinks, merchandise or services in the local community. Popcorn sales. Candy sales. Participating in sports, cheerleading and other extracurricular activities can be expensive.

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The Top 22 Art Fundraising Ideas

Fundraiser Ideas

The best part about raising money by transferring student art onto different types of merchandise is that these items can be created after you gauge demand for them, which means that you only have to order as many items as you know you can sell. For every customer that shops during this time and brings your group’s flyer announcing the event or shops during this time and mentions your group, your group would receive a portion of the value of their sale.

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Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

The donation was based on the profits from the sale of Project Pink merchandise, mainly branded shorts and t-shirts, and by the number of tweets with a promotional hashtag.

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L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Bean’s merchandise or in the great outdoors…the company will donate $1 to programs for kids from the National Park Foundation. Hemingway takes the bet and responds with this: “For sale: baby shoes, never worn.”

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Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

They also have committed to providing calorie counts on more than 3 million vending machines, self-serve fountain dispensers and retail coolers in stores, restaurants and other points of sale.”

Newsletter: GameStop Aims to Score $100K TODAY for Charity ; At What Stores are Consumers Spending Money?; Nike’s Lesson for Nonprofits??

Selfish Giving

Sales, Cookies for Kids' Cancer (New York City) **Have your cause-related job featured here for FREE. GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals.

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Viva Cause Marketing!

Cause Related Marketing

Some business sectors still believe that Marketing is equivalent to merchandising, sales is always a panacea, and partnerships with NGOs are important only to the degree that they can increase market share.

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

Typically, we make the most impact in fundraising at our live performances through tickets sales, corporate donations, and merchandise sales. Doctors heal patients in many ways. some even through rock n roll! N.E.D. , an innovative rock band of 6 U.S.

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Tired of begging

Mission Paradox Blog

fundraising) and wanted to get more revenue from ticket sales, merchandising, etc.   If you don't, the ever increasing costs of this business and the variable nature of ticket sales will catch up to you eventually. Several weeks ago I was doing an arts marketing workshop.    A participant told me she atttended because she was " tired of begging for money " (i.e.

Nonprofit Payment Processing: The Ins and Outs

Fundraising Coach

Payment processing is essential to helping your organization develop new fundraising opportunities ranging from mobile giving solutions and merchandise sales to online event registration and ticket sales.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

They also have committed to providing calorie counts on more than 3 million vending machines, self-serve fountain dispensers and retail coolers in stores, restaurants and other points of sale.” Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group pledged yesterday to cut beverage calories in the American diet by 20% by 2025 through promoting bottled water, low-calorie drinks and smaller portions.

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

Typically, we make the most impact in fundraising at our live performances through tickets sales, corporate donations, and merchandise sales. Doctors heal patients in many ways. some even through rock n roll! N.E.D. , an innovative rock band of 6 U.S.

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Cause Marketing Dampens Giving?

The Agitator

Yet I suppose at the end of the day, if the mission of the charity or cause is indeed further fueled by tee-shirt sales, and there’s no significant opportunity cost (i.e., the staff wasn’t distracted from its direct mail and online fundraising program … and didn’t waste a fortune trying to convert reluctant merchandise buyers), then the more fuel the better, wherever it comes from.

One of Two Ways

Mission Paradox Blog

  Earned revenue (ticket sales, subscriptions, merchandising, whatever). My post a few days back that talked about the competitive advantage that could come from paying artists and administrators a living wage caused a lot of email to be sent my way. Most of the email was, of course, in favor of paying artists more. but they were confused about where that money was supposed to come from. I got the predictable responses.

Looking For Retention In All The Wrong Places

The Agitator

If a nonprofit gives away or ‘sells’ premiums for upgrade or incentive purposes, it is in the merchandise business. P.S. Another post cited yesterday and recommended for re-reading today is Chuck English’s Both Sale and Gift Are Four Letter Words. Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value.

The value chain

Mission Paradox Blog

  If a musician is so inclined, so she can her songs recorded, mixed and placed on a newly designed website for sale in a matter of days. That value can come from multiple sources, ticket sales, donations, merchandise, etc. If you want to make a living through art, then you have to understand the difference between adding more and adding value. Technology has made it incredibly easy for anybody to add more to the marketplace. 

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

I told him how challenging it was to connect with a live human being and he said that was deliberate because customers are supposed to go through their sales representatives through their stores. Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities.