The Medium Isn’t The Message

The Agitator

Don’t mistake the medium for the message. A good message in any medium can be effective, and a bad message isn’t cured by Web 2.0 Sometimes the best advice is pretty darn simple. That’s the case with this piece in ClickZ by Bryan Eisenberg of FutureNow. He’s an expert on optimizing online conversions, but he’s making a larger point with this advice: "Don’t get caught up in the flash of Web 2.0

Make Sure Your Message Fits Your Medium

Marketing for Nonprofits

This article from Mobile Marketer - a trade publication which focuses on everything mobile - got me thinking about how important it is to ensure that your message fits your medium. Also, be aware of how much time people are likely to spend on your medium of choice. For example, if you are advertising on the Internet you should use different language, font sizes, and even creative than if you are advertising on a billboard.


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Grants for Medium Sized U.S. Nonprofits Solving Global Problems in Health, Education, Environment, Poverty, and/or World Relations

Seeking Grant Money Today

Deadline: May 31, 2013 "Alliance for Global Good Invites Proposals for Innovation Fund "The Alliance for Global Good (AFGG) is accepting applications for its Innovation Fund, a venture philanthropy program designed to benefit medium-sized nonprofit organizations in the United States that are working to solve global problems. From The Foundation Center. [If If you are interested in this grant opportunity click "Link to Complete RFP" at the bottom of this blog post for more information].

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. An oldy but a goody - the storytelling arc is a proven staple to video marketing. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofit

Two Ways To Add a Million Dollar Walk-a-thon to Your Fundraising Portfolio: Part 2.

Blue Sky Collaborative

Here is the second of 2 proven strategies for creating a national walk-a-thon that will raise $1 million for your small to medium sized nonprofit organization. Case 2. Promise Walk for Preeclampsia ( In 2011, The Preeclampsia Foundation started their. Free Resources for Nonprofits Fundraising Tips Online Fundraising Peer to Peer Fundraising Software for Nonprofits Walkathon software Walkathons

Two Ways To Add a Million Dollar Walk-a-thon to Your Fundraising Portfolio: Part 1.

Blue Sky Collaborative

Here is the first of 2 proven strategies for creating a national walk-a-thon that will raise $1 million for your small to medium sized nonprofit organization. Case 1. MG Walk ( In 2010, the Myasthenia Gravis Foundation of America started. Fundraising Tips Online Fundraising Peer to Peer Fundraising Third Party Fundraising Walkathon software Walkathons

Time For Social Media

Social Media Bird Brain

Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). The second thing I noticed is that they recommend a. investment nonprofit tech for good small NGO Small nonprofit social media time

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


If your nonprofit is seeing less-than-desirable returns on the time and resources put into its newsletter, it may be that newsletters aren''t the best medium for your audiences. Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

A Nonprofit's Guide to Improving Digital Engagement


We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums. Digital engagement with donors, volunteers and supporters requires a proactive approach to be successful, particularly because of the quickly evolving nature of the online world.

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Four Requirements for Successful Social Communication

Social Media Bird Brain

The hooha about the new medium in town is long gone. People are turning to subjects like big data and still looking for ROI. In whatever shape or form it takes in the future, social communications are here to stay. Over the years in this blog, I - and hundreds of others engaged in the subject of social media - have overlapped each others'' messages about what''s important in establishing your.

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7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

You MUST have a compelling reason for people to give to you – no matter the medium! . Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

How to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

J Campbell Social Marketing

We have to stop using email as a purely promotional and transactional medium. . Social Media for Social Good Academy is OPEN for enrollment – for a very limited time! Sign up now through February 1, 2021. Click here for all the details !

Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. In August 2009, realeased a list of their top rated cancer organizations. Some of.

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When Everything Is Going Great at Work #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

A recent article at Psychology Today called 10 Tips for Dealing with Success breaks down what we can do to find that happy medium once we have found our groove. While we know a lot of you are completely overwhelmed or stressed by your job, we also know a lot of you are out there kicking butt! Your campaigns get attention. Your advocates make change happen. Emails are being opened and checks are being mailed. You are on top of the world! So how do you handle that success?

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. In August 2009, realeased a list of their top rated cancer organizations. Some of.

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Optimized Mobile Donations Now with Apple Pay


Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

#GivingTuesday 2020 – 6 Things to Focus On Besides the Facebook Match

J Campbell Social Marketing

Share messages in multiple mediums, to ensure that you are reaching a wide variety of your donors. When Facebook announced what it was doing this year for GivingTuesday December 1, nonprofits everywhere went into a frenzy.

Goals for Internal Communications at Nonprofits

Kivi's Nonprofit Communications Blog

For nearly everyone else, it’s a low or medium priority, but still part of their workload. What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications. Nearly 40% of nonprofit communications staff say that internal communications to other staff and the board are an essential or high priority.

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Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. In my experience no medium, short of a personal visit, is as powerful. IF … used correctly, which unfortunately is seldom the case. CEOs and boards generally hate telemarketing. Adding to the dilemma is the fact that few fundraisers understand its potential, its nuances and therefore can’t defend it properly and vigorously.

How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program. Tony Martignetti. Today Tony Martignetti joins us to talk about marketing your bequests program. Kristina. Guest Post by Tony Martignetti.

Joe Rogan, true crime, and the 2nd podcasting revolution

Public Sector Marketing 2.0

has definitely helped this medium grow. The difference is that it’s growing faster than ever thanks in large part to some of these massive podcasts that are introducing people to the medium for the first time and also inspiring new content creators to start their own.

The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)


From interactive graphics, videos, and other personalized content, telling compelling stories through digital mediums is a crucial skill for nonprofits to develop in the coming years. Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.

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GOOD Gobbles Jumo

Non Profit Marketing 360

Jumo, the social medium that started with a bang nine months ago, ended with a whimper in August by being absorbed into GOOD , a content-rich site catering to activists across a broad spectrum of causes. Jumo had aimed to be a social connector as well as a portal for giving to nonprofit organizations, but it failed to draw sufficient numbers of viewers away from more established competing sites.

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Nonprofits: New look for Twitter and LinkedIn profiles


TIP: Pay careful attention to the optimal sizes for the images on each medium. In the past few weeks, two big social media platforms—Twitter and LinkedIn—retooled the look of their profiles. And–no surprise—both changes focus on adding fantastic IMAGES. Nonprofits should get in on the action. Here’s the scoop on today’s public roll-out of the new LinkedIn company profiles. And here’s a good article from Mashable about the new Twitter profiles.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Use these visual mediums to showcase the impact of your work and the stories of those who benefit from your services. Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations.

Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration


They have a gallery, school, store, and outreach program to achieve their mission of enriching their community through the medium of visual arts. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please.

Vote for the Best Do Gooder Videos of the Year

Kivi's Nonprofit Communications Blog

Select one of four categories (Small, Medium, and Large Orgs, plus Video Storytelling). I love being one of the judges of the Nonprofit DoGooder Video Awards, and you can experience the fun of judging too! Public voting is now open. Watch the intro video, then click on the arrows on the side of the viewing panel to go to the next video. You should see 4 videos in each category, so be sure you click through them all. Happy Viewing! You can view and vote for the finalists here.

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3 Days Left to Vote & Learn: 16 Compelling Nonprofit Videos

Getting Attention

Voting requires evaluation of these videos; and your evaluation will strengthen your own understanding of the impact and challenges of the video medium. Select the best in each of these categories: Small Organizations, Medium Organizations, Large Organizations, Best Video Storytelling and Fearless Video (my favorite category of all, and incredibly inspirational). Lights. Camera. Action. But only through Wednesday, March 28.

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Get Inspired & Guided – DoGooder Nonprofit Video Award Winners

Getting Attention

It’s a powerful – and fun – medium! Best Medium Organization Video: Meet the Digits – Ronald McDonald House Charities of Austin. Stop RIGHT NOW and watch these four videos – this year’s winners of the 5th Annual DoGooder Nonprofit Video Awards. These awards went to four incredible organizations in recognition of their creating the best nonprofit videos of the past year.

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Blogs vs. Facebook for Nonprofits


If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. Although Facebook can be a very engaging medium, given the demographics and motivation of senior foundation staff, I’m not sure Facebook is where they will go first to find out about a nonprofit’s work. Just be very clear about what your audiences and objectives are for each medium. (My 100 th post!).

Micro vs. Macro

A Small Change

From that point find different mediums where you can get your message out their in a compelling way to the masses. For the first time ever, Micro-enterprise in some instances can be more powerful than macro-enterprise. What does that mean? It means that a small organization that is serving a very specific need may be the best tool to address a problem.

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GUEST POST: A Great Idea… Connecting With Donors Through Photo Books


Another use of this medium during the year was for an impact report on an endowed travel fund at the college. This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story. So, here goes… Introducing Daphne Powell and her magical use of photo books for donor stewardship. Hoooooorayyyyy Daphne!

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Our EveryAction Hero: Texas Watch


It is so hard to capture people’s attention today with the overwhelming amount of content from a variety of different mediums. Are there any other mediums you’re interested in trying? Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families.

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Social Media Planning: It’s All About Engagement

A Small Change

If you are starting a project and everyone is asking for a plan, ask them if they would commit to engaging in the medium as you get started. Most people want a plan because they are unsure of how to use the medium. Do you run the Facebook page or Twitter profile for your organization? Have you ever experienced the moment where you are asked to explain what your plan is?

How To Handle An Idiot Boss

Non Profit Marketing 360

Direct mail is a sales medium that brutally punishes presumptions. Nothing sets a development professional’s teeth on edge like being told how to do her job by a boss who knows not a whit about fundraising. And no one can express the frustration as viscerally as fundraising professional Tom Ahern , ranting here about know-nothings critiquing direct mail: The opinions of the untutored simply do NOT count in direct mail.

7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. With the advent of social media, it seems like you constantly hear cries of “Email is dead!” In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Social media and blogging were the next two important channels.)

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Main Ingredients to a Nonprofit Digital Campaign


For some campaigns, it's the best and most direct medium for the message. Nonprofits that forgo a simple landing page and elect to create a dedicated campaign portal essentially build a world in which their audiences can experience the mission, urgency, and proposed solutions of the campaign through a dynamic medium that they won't soon forget.

Sometimes It’s Best Not to Say Anything at All

Getting Attention

…via video, and every other medium. I’m a big fan of The Wooster Group – an inventive, provocative theater company based in Manhattan. But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. Better not to say (or video) anything at all, than to release a video without meaning. That generates annoyance, the absolute enemy of engagement. My bet is that no one outside the Group saw this video before it was released.

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Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

This post from Dana Rinderknect outlines an excellent crisis planning methodology where every low, medium and high risk is identified. For the medium and high ones, alternative plans are created and in place to use. Were not the small-to-medium-sized charities counting on them to too? I’ve encouraged an open conversation about the long-term impact of this year’s Give Local America Day fiasco , including inviting guest commentary.

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What’s In A Campaign? That Which We Call Change


Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. As the science behind social change evolves, how we approach our work must too. And sometimes, it is just symantics. But sometimes, it’s not. It’s a difference in mentality. Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations.

What’s In A Campaign? That Which We Call Change


Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. As the science behind social change evolves, how we approach our work must too. And sometimes, it is just semantics. But sometimes, it’s not. It’s a difference in mentality. Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations.

Tips on using Push and Pull technologies from Guy Kawasaki


The chapters are dense with advice on each major medium, but his overview is a great place to start to understand the dynamics of push and pull. For pull technologies, Guy gives specific recommendations for each medium, like websites, blogs, LinkedIn, Facebook, and YouTube. I was lucky to be among the bloggers who got a complimentary advance copy of Guy Kawasaki’s new book Enchantment.

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Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

things like utm_source=newsletter&utm_medium=email. Campaign Medium: This is the main communications channel, so for example, we use “email” for both the email newsletter and the single topic emails. Within your Google Analytics account, you can then slice and dice the information however you want based on source, medium, campaign, content, etc. You may have noticed some strange code on the end of links you click in emails or from social media.