The Medium Isn’t The Message

The Agitator

Don’t mistake the medium for the message. A good message in any medium can be effective, and a bad message isn’t cured by Web 2.0 Sometimes the best advice is pretty darn simple. That’s the case with this piece in ClickZ by Bryan Eisenberg of FutureNow. He’s an expert on optimizing online conversions, but he’s making a larger point with this advice: "Don’t get caught up in the flash of Web 2.0

Make Sure Your Message Fits Your Medium

Marketing for Nonprofits

This article from Mobile Marketer - a trade publication which focuses on everything mobile - got me thinking about how important it is to ensure that your message fits your medium. Also, be aware of how much time people are likely to spend on your medium of choice. For example, if you are advertising on the Internet you should use different language, font sizes, and even creative than if you are advertising on a billboard.


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Grants for Medium Sized U.S. Nonprofits Solving Global Problems in Health, Education, Environment, Poverty, and/or World Relations

Seeking Grant Money Today

Deadline: May 31, 2013 "Alliance for Global Good Invites Proposals for Innovation Fund "The Alliance for Global Good (AFGG) is accepting applications for its Innovation Fund, a venture philanthropy program designed to benefit medium-sized nonprofit organizations in the United States that are working to solve global problems. From The Foundation Center. [If If you are interested in this grant opportunity click "Link to Complete RFP" at the bottom of this blog post for more information].

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. An oldy but a goody - the storytelling arc is a proven staple to video marketing. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofit

Two Ways To Add a Million Dollar Walk-a-thon to Your Fundraising Portfolio: Part 2.

Blue Sky Collaborative

Here is the second of 2 proven strategies for creating a national walk-a-thon that will raise $1 million for your small to medium sized nonprofit organization. Case 2. Promise Walk for Preeclampsia ( In 2011, The Preeclampsia Foundation started their. Free Resources for Nonprofits Fundraising Tips Online Fundraising Peer to Peer Fundraising Software for Nonprofits Walkathon software Walkathons

Two Ways To Add a Million Dollar Walk-a-thon to Your Fundraising Portfolio: Part 1.

Blue Sky Collaborative

Here is the first of 2 proven strategies for creating a national walk-a-thon that will raise $1 million for your small to medium sized nonprofit organization. Case 1. MG Walk ( In 2010, the Myasthenia Gravis Foundation of America started. Fundraising Tips Online Fundraising Peer to Peer Fundraising Third Party Fundraising Walkathon software Walkathons

Time For Social Media

Social Media Bird Brain

Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). The second thing I noticed is that they recommend a. investment nonprofit tech for good small NGO Small nonprofit social media time

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


If your nonprofit is seeing less-than-desirable returns on the time and resources put into its newsletter, it may be that newsletters aren''t the best medium for your audiences. Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

A Nonprofit's Guide to Improving Digital Engagement


We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums. Digital engagement with donors, volunteers and supporters requires a proactive approach to be successful, particularly because of the quickly evolving nature of the online world.

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7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

You MUST have a compelling reason for people to give to you – no matter the medium! . Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

Four Requirements for Successful Social Communication

Social Media Bird Brain

The hooha about the new medium in town is long gone. People are turning to subjects like big data and still looking for ROI. In whatever shape or form it takes in the future, social communications are here to stay. Over the years in this blog, I - and hundreds of others engaged in the subject of social media - have overlapped each others'' messages about what''s important in establishing your.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. In August 2009, realeased a list of their top rated cancer organizations. Some of.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. In August 2009, realeased a list of their top rated cancer organizations. Some of.

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#GivingTuesday 2020 – 6 Things to Focus On Besides the Facebook Match

J Campbell Social Marketing

Share messages in multiple mediums, to ensure that you are reaching a wide variety of your donors. When Facebook announced what it was doing this year for GivingTuesday December 1, nonprofits everywhere went into a frenzy.

Optimized Mobile Donations Now with Apple Pay


Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. In my experience no medium, short of a personal visit, is as powerful. IF … used correctly, which unfortunately is seldom the case. CEOs and boards generally hate telemarketing. Adding to the dilemma is the fact that few fundraisers understand its potential, its nuances and therefore can’t defend it properly and vigorously.

When Everything Is Going Great at Work #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

A recent article at Psychology Today called 10 Tips for Dealing with Success breaks down what we can do to find that happy medium once we have found our groove. While we know a lot of you are completely overwhelmed or stressed by your job, we also know a lot of you are out there kicking butt! Your campaigns get attention. Your advocates make change happen. Emails are being opened and checks are being mailed. You are on top of the world! So how do you handle that success?

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The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)


From interactive graphics, videos, and other personalized content, telling compelling stories through digital mediums is a crucial skill for nonprofits to develop in the coming years. Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.

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GOOD Gobbles Jumo

Non Profit Marketing 360

Jumo, the social medium that started with a bang nine months ago, ended with a whimper in August by being absorbed into GOOD , a content-rich site catering to activists across a broad spectrum of causes. Jumo had aimed to be a social connector as well as a portal for giving to nonprofit organizations, but it failed to draw sufficient numbers of viewers away from more established competing sites.

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Nonprofits: New look for Twitter and LinkedIn profiles


TIP: Pay careful attention to the optimal sizes for the images on each medium. In the past few weeks, two big social media platforms—Twitter and LinkedIn—retooled the look of their profiles. And–no surprise—both changes focus on adding fantastic IMAGES. Nonprofits should get in on the action. Here’s the scoop on today’s public roll-out of the new LinkedIn company profiles. And here’s a good article from Mashable about the new Twitter profiles.

Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration


They have a gallery, school, store, and outreach program to achieve their mission of enriching their community through the medium of visual arts. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please.

GUEST POST: A Great Idea… Connecting With Donors Through Photo Books


Another use of this medium during the year was for an impact report on an endowed travel fund at the college. This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story. So, here goes… Introducing Daphne Powell and her magical use of photo books for donor stewardship. Hoooooorayyyyy Daphne!

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Blogs vs. Facebook for Nonprofits


If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. Although Facebook can be a very engaging medium, given the demographics and motivation of senior foundation staff, I’m not sure Facebook is where they will go first to find out about a nonprofit’s work. Just be very clear about what your audiences and objectives are for each medium. (My 100 th post!).

Micro vs. Macro

A Small Change

From that point find different mediums where you can get your message out their in a compelling way to the masses. For the first time ever, Micro-enterprise in some instances can be more powerful than macro-enterprise. What does that mean? It means that a small organization that is serving a very specific need may be the best tool to address a problem.

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CauseTalk Radio Ep30: CafeGive Brews Facebook Success for Nonprofits, Businesses

Selfish Giving

This week, Megan and I talk to Sandra Morris of CafeGive and learn how small to medium-sized businesses are supporting causes by leveraging Facebook and CafeGive technology. Hear about how Portland-based Community Cycling Center (1,400 Facebook fans) grew a $5,000 gift from The Bike Gallery (3,100 Facebook fans) to over $18,000 in 30 days. Tune in now! … Keep reading. Cause Practices cafegive facebook

Our EveryAction Hero: Texas Watch


It is so hard to capture people’s attention today with the overwhelming amount of content from a variety of different mediums. Are there any other mediums you’re interested in trying? Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families.

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How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program. Tony Martignetti. Today Tony Martignetti joins us to talk about marketing your bequests program. Kristina. Guest Post by Tony Martignetti.

3 Days Left to Vote & Learn: 16 Compelling Nonprofit Videos

Getting Attention

Voting requires evaluation of these videos; and your evaluation will strengthen your own understanding of the impact and challenges of the video medium. Select the best in each of these categories: Small Organizations, Medium Organizations, Large Organizations, Best Video Storytelling and Fearless Video (my favorite category of all, and incredibly inspirational). Lights. Camera. Action. But only through Wednesday, March 28.

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Joe Rogan, true crime, and the 2nd podcasting revolution

Public Sector Marketing 2.0

I have discovered that what I personally love most about this medium is how digestible it is on the go (perfect for running or business travel) and how conducive it is to long-form unscripted interviews/conversations (to the point where I sometimes opt to drive instead of fly to see a client if it’s within a 4-hour drive). has definitely helped this medium grow.

Get Inspired & Guided – DoGooder Nonprofit Video Award Winners

Getting Attention

It’s a powerful – and fun – medium! Best Medium Organization Video: Meet the Digits – Ronald McDonald House Charities of Austin. Stop RIGHT NOW and watch these four videos – this year’s winners of the 5th Annual DoGooder Nonprofit Video Awards. These awards went to four incredible organizations in recognition of their creating the best nonprofit videos of the past year.

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Goals for Internal Communications at Nonprofits

Kivi's Nonprofit Communications Blog

For nearly everyone else, it’s a low or medium priority, but still part of their workload. What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications. Nearly 40% of nonprofit communications staff say that internal communications to other staff and the board are an essential or high priority.

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Social Media Planning: It’s All About Engagement

A Small Change

If you are starting a project and everyone is asking for a plan, ask them if they would commit to engaging in the medium as you get started. Most people want a plan because they are unsure of how to use the medium. Do you run the Facebook page or Twitter profile for your organization? Have you ever experienced the moment where you are asked to explain what your plan is?

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Use these visual mediums to showcase the impact of your work and the stories of those who benefit from your services. Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work.

How To Handle An Idiot Boss

Non Profit Marketing 360

Direct mail is a sales medium that brutally punishes presumptions. Nothing sets a development professional’s teeth on edge like being told how to do her job by a boss who knows not a whit about fundraising. And no one can express the frustration as viscerally as fundraising professional Tom Ahern , ranting here about know-nothings critiquing direct mail: The opinions of the untutored simply do NOT count in direct mail.

Main Ingredients to a Nonprofit Digital Campaign


For some campaigns, it's the best and most direct medium for the message. Nonprofits that forgo a simple landing page and elect to create a dedicated campaign portal essentially build a world in which their audiences can experience the mission, urgency, and proposed solutions of the campaign through a dynamic medium that they won't soon forget.

What’s In A Campaign? That Which We Call Change


Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. As the science behind social change evolves, how we approach our work must too. And sometimes, it is just symantics. But sometimes, it’s not. It’s a difference in mentality. Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations.

What’s In A Campaign? That Which We Call Change


Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. As the science behind social change evolves, how we approach our work must too. And sometimes, it is just semantics. But sometimes, it’s not. It’s a difference in mentality. Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations.

Tips on using Push and Pull technologies from Guy Kawasaki


The chapters are dense with advice on each major medium, but his overview is a great place to start to understand the dynamics of push and pull. For pull technologies, Guy gives specific recommendations for each medium, like websites, blogs, LinkedIn, Facebook, and YouTube. I was lucky to be among the bloggers who got a complimentary advance copy of Guy Kawasaki’s new book Enchantment.

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Sometimes It’s Best Not to Say Anything at All

Getting Attention

…via video, and every other medium. I’m a big fan of The Wooster Group – an inventive, provocative theater company based in Manhattan. But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. Better not to say (or video) anything at all, than to release a video without meaning. That generates annoyance, the absolute enemy of engagement. My bet is that no one outside the Group saw this video before it was released.

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Online Campaigns

A Small Change

Build strong genuine relationships with the people who are promoting you over social mediums. A few months ago I started a page on my blog to capture advice from fundraisers all over the world who are using social media and the internet to fundraise. I have been really impressed with the feedback that I’ve received and wanted to highlight a few of the contributions that have been posted.

3 Steps to Finding the Right Technology Vendor for Your Nonprofit


If you like working with numbers, you might also try ranking priorities with a numeric scale (awarding higher and lower point numbers to top and medium priority features, and subtracting points for drawbacks), to allow you to get a clear comparison of the pros and cons of multiple systems. For nonprofit staff, getting the most bang for your buck isn’t just a goal, it’s a way of life.

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Frank Talk: Comms that Connect (Part 1)

Getting Attention

No matter the channel or medium, good communication happens when it is authentic. Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Frank : A gathering of communicators who work for the common good (or public interest). I found myself there this past winter, delighting in northern Florida rain while the rest of the country was being buried under snow.

It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

J Campbell Social Marketing

What we need to come to terms with is that the nonprofit is no longer in control of the fundraising medium. Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Let me know if any of this sounds familiar. Here are the top 5 most common laments that I hear on a daily basis from nonprofit fundraisers, marketers, and social media managers: It’s so hard to get new donors to pay attention.