The Medium Isn’t The Message

The Agitator

Don’t mistake the medium for the message. A good message in any medium can be effective, and a bad message isn’t cured by Web 2.0 Sometimes the best advice is pretty darn simple. That’s the case with this piece in ClickZ by Bryan Eisenberg of FutureNow. He’s an expert on optimizing online conversions, but he’s making a larger point with this advice: "Don’t get caught up in the flash of Web 2.0

Make Sure Your Message Fits Your Medium

Marketing for Nonprofits

This article from Mobile Marketer - a trade publication which focuses on everything mobile - got me thinking about how important it is to ensure that your message fits your medium. Also, be aware of how much time people are likely to spend on your medium of choice. For example, if you are advertising on the Internet you should use different language, font sizes, and even creative than if you are advertising on a billboard.

Grants for Medium Sized U.S. Nonprofits Solving Global Problems in Health, Education, Environment, Poverty, and/or World Relations

Seeking Grant Money Today

Deadline: May 31, 2013 "Alliance for Global Good Invites Proposals for Innovation Fund "The Alliance for Global Good (AFGG) is accepting applications for its Innovation Fund, a venture philanthropy program designed to benefit medium-sized nonprofit organizations in the United States that are working to solve global problems. From The Foundation Center. [If If you are interested in this grant opportunity click "Link to Complete RFP" at the bottom of this blog post for more information].

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. An oldy but a goody - the storytelling arc is a proven staple to video marketing. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofit

Time For Social Media

Social Media Bird Brain

Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). The second thing I noticed is that they recommend a. investment nonprofit tech for good small NGO Small nonprofit social media time

Serious Fundraisers Take Telemarketing Seriously

The Agitator

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Telemarketing Mysteries and Case Studies two years ago.

Two Ways To Add a Million Dollar Walk-a-thon to Your Fundraising Portfolio: Part 1.

Blue Sky Collaborative

Here is the first of 2 proven strategies for creating a national walk-a-thon that will raise $1 million for your small to medium sized nonprofit organization. Case 1. MG Walk (www.mgwalk.org) In 2010, the Myasthenia Gravis Foundation of America started. Fundraising Tips Online Fundraising Peer to Peer Fundraising Third Party Fundraising Walkathon software Walkathons

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

If your nonprofit is seeing less-than-desirable returns on the time and resources put into its newsletter, it may be that newsletters aren''t the best medium for your audiences.

The Las Vegas Massacre And Fundraising

The Agitator

“All I’ve Seen is a Bed and a Doctor Bill” — Loretta Lynn “Your flag decal won’t get you into heaven anymore” — John Prine Stick with me. This musical tour really is about fundraising.

Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The first has no relevance to fundraising, but does shed some light on people who follow local issues and politics.

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Four Requirements for Successful Social Communication

Social Media Bird Brain

The hooha about the new medium in town is long gone. People are turning to subjects like big data and still looking for ROI. In whatever shape or form it takes in the future, social communications are here to stay. Over the years in this blog, I - and hundreds of others engaged in the subject of social media - have overlapped each others'' messages about what''s important in establishing your.

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Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

This post from Dana Rinderknect outlines an excellent crisis planning methodology where every low, medium and high risk is identified. For the medium and high ones, alternative plans are created and in place to use. Were not the small-to-medium-sized charities counting on them to too?

Who Will Get The Money?

The Agitator

Small Nonprofits Kicking Butt at Individual Fundraising [REPORT]

J Campbell Social Marketing

For a second year, the data collected from nonprofits nationwide supports findings that developing a fundraising plan can strengthen individual donor fundraising for small and medium-sized organizations. Did you know that for small nonprofits, one out of every five dollars is raised online?

Alexa, Please Save a Life

The Agitator

Most importantly, this is a medium by which you will acquire donors or get occasional over-the-transom gifts from existing donors. It will not (in the near term) be a cultivation medium or communication channel (although Alexa content is certainly coming).

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

Highly relevant and targeted medium length YouTube videos. Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ). Brief emails with links to other articles (i.e. – “I thought you might like this…”). An annual report delivered via mail or email.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. Some of.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. Some of.

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Vote for the Best Do Gooder Videos of the Year

Kivi's Nonprofit Communications Blog

Select one of four categories (Small, Medium, and Large Orgs, plus Video Storytelling). I love being one of the judges of the Nonprofit DoGooder Video Awards, and you can experience the fun of judging too! Public voting is now open.

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GOOD Gobbles Jumo

Non Profit Marketing 360

Jumo, the social medium that started with a bang nine months ago, ended with a whimper in August by being absorbed into GOOD , a content-rich site catering to activists across a broad spectrum of causes. Jumo had aimed to be a social connector as well as a portal for giving to nonprofit organizations, but it failed to draw sufficient numbers of viewers away from more established competing sites.

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3 Days Left to Vote & Learn: 16 Compelling Nonprofit Videos

Getting Attention

Voting requires evaluation of these videos; and your evaluation will strengthen your own understanding of the impact and challenges of the video medium. Lights. Camera. Action. But only through Wednesday, March 28.

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Podcasting: Unicorn or Real Opportunity?

The Agitator

It’s the most year-over-year growth of any medium; by comparison, 44% of those surveyed said they are reading more digital news; 40% are watching more TV; and 38% are reading more magazines or newspapers. A new TV series, Alex, Inc. debuted this week.

Sea Change Strategies - Untitled Article

Sea Change Strategies

Infographics are a powerful communications medium, if used properly. As with most online tools, non-profits were a couple of years late to the infographics party. But what we lacked in early adoptness we have made up for in sheer exuberance.

Micro vs. Macro

A Small Change

From that point find different mediums where you can get your message out their in a compelling way to the masses. For the first time ever, Micro-enterprise in some instances can be more powerful than macro-enterprise. What does that mean?

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All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Here are the email benchmarks from M+R, which are mostly from medium to larger organizations. Image source: https://flic.kr/p/4fUsNL. p/4fUsNL. In a few weeks, the year-end fundraising frenzy will be over.

Get Inspired & Guided – DoGooder Nonprofit Video Award Winners

Getting Attention

It’s a powerful – and fun – medium! Best Medium Organization Video: Meet the Digits – Ronald McDonald House Charities of Austin. Stop RIGHT NOW and watch these four videos – this year’s winners of the 5th Annual DoGooder Nonprofit Video Awards. These awards went to four incredible organizations in recognition of their creating the best nonprofit videos of the past year.

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Sometimes It’s Best Not to Say Anything at All

Getting Attention

…via video, and every other medium. I’m a big fan of The Wooster Group – an inventive, provocative theater company based in Manhattan. But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning.

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Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

State Nonprofit Associations : Some of these associations offer 5-star listings that include jobs at small- and medium-size organizations less likely to post on the national boards. There are so many compelling job opportunities for us nonprofit communicators.

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Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

Smaller nonprofits grew their online giving (18.4%) much more than large and medium organizations – most likely due to small organizations finally looking into online giving tools, social media and mobile giving technologies.

Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

things like utm_source=newsletter&utm_medium=email. Campaign Medium: This is the main communications channel, so for example, we use “email” for both the email newsletter and the single topic emails.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. As the science behind social change evolves, how we approach our work must too. And sometimes, it is just semantics. But sometimes, it’s not.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. As the science behind social change evolves, how we approach our work must too. And sometimes, it is just symantics. But sometimes, it’s not.

7 Reasons Why This Gen X Nonprofit Marketer Has Fallen In Love With Slack

Kivi's Nonprofit Communications Blog

As fellow nonprofiteer Alex Field writes here in this Medium article , Slack opened the floodgates of communication. As an independent marketing and communications consultant, I work with a wide variety of clients, from nonprofits of all sizes, to agencies, to training companies.

CauseTalk Radio Ep30: CafeGive Brews Facebook Success for Nonprofits, Businesses

Selfish Giving

This week, Megan and I talk to Sandra Morris of CafeGive and learn how small to medium-sized businesses are supporting causes by leveraging Facebook and CafeGive technology.

How To Handle An Idiot Boss

Non Profit Marketing 360

Direct mail is a sales medium that brutally punishes presumptions. Nothing sets a development professional’s teeth on edge like being told how to do her job by a boss who knows not a whit about fundraising. And no one can express the frustration as viscerally as fundraising professional Tom Ahern , ranting here about know-nothings critiquing direct mail: The opinions of the untutored simply do NOT count in direct mail.

2017: “The year charitable giving bounced back.”

The Agitator

Online giving to small nonprofits grew 10.7%, medium organizations grew 14.9% The other day The Blackbaud Insitute for Philanthropic Impact released its 2017 Charitable Giving Report and the news is good. In brief…. Overall giving grew approximately 4.1% in 2017—fueled by a 5.1%

6 Ideas to Freshen Up That Busted Blog of Yours

Kivi's Nonprofit Communications Blog

So whether you straight up talk into the camera instead of writing or you share a video regarding your mission, video is a great medium to use when you need something different. Last month I told you that no, blogging is not dead.

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2 Data-Powered Steps to Boost Donations

Getting Attention

This year’s findings taps two clear paths to successful fundraising: Working from a plan strengthens individual donor fundraising for small and medium-sized organizations. Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients.

Nonprofits: New look for Twitter and LinkedIn profiles

ImpactMax

TIP: Pay careful attention to the optimal sizes for the images on each medium. In the past few weeks, two big social media platforms—Twitter and LinkedIn—retooled the look of their profiles. And–no surprise—both changes focus on adding fantastic IMAGES.

More Online Leads From Video

The Agitator

Video is the most engaging online medium. Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads. Yes, it’s a pitch, but the advice holds water. Video improves your search engine visibility. Google and Bing like video. YouTube is the number two search engine in the world. Nuf said. Over one billion people watch a YouTube video each month. Video will help you increase your online conversions. It’s not just about attention, after all.