The Medium Isn’t The Message

The Agitator

Don’t mistake the medium for the message. A good message in any medium can be effective, and a bad message isn’t cured by Web 2.0 Sometimes the best advice is pretty darn simple. That’s the case with this piece in ClickZ by Bryan Eisenberg of FutureNow. He’s an expert on optimizing online conversions, but he’s making a larger point with this advice: "Don’t get caught up in the flash of Web 2.0

Make Sure Your Message Fits Your Medium

Marketing for Nonprofits

This article from Mobile Marketer - a trade publication which focuses on everything mobile - got me thinking about how important it is to ensure that your message fits your medium. Also, be aware of how much time people are likely to spend on your medium of choice. For example, if you are advertising on the Internet you should use different language, font sizes, and even creative than if you are advertising on a billboard.

Grants for Medium Sized U.S. Nonprofits Solving Global Problems in Health, Education, Environment, Poverty, and/or World Relations

Seeking Grant Money Today

Deadline: May 31, 2013 "Alliance for Global Good Invites Proposals for Innovation Fund "The Alliance for Global Good (AFGG) is accepting applications for its Innovation Fund, a venture philanthropy program designed to benefit medium-sized nonprofit organizations in the United States that are working to solve global problems. From The Foundation Center. [If If you are interested in this grant opportunity click "Link to Complete RFP" at the bottom of this blog post for more information].

A Nonprofit's Guide to Improving Digital Engagement

EveryAction

We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums.

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

If your nonprofit is seeing less-than-desirable returns on the time and resources put into its newsletter, it may be that newsletters aren''t the best medium for your audiences.

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. An oldy but a goody - the storytelling arc is a proven staple to video marketing. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofit

Time For Social Media

Social Media Bird Brain

Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). The second thing I noticed is that they recommend a. investment nonprofit tech for good small NGO Small nonprofit social media time

Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. In my experience no medium, short of a personal visit, is as powerful. IF … used correctly, which unfortunately is seldom the case. CEOs and boards generally hate telemarketing.

Two Ways To Add a Million Dollar Walk-a-thon to Your Fundraising Portfolio: Part 2.

Blue Sky Collaborative

Here is the second of 2 proven strategies for creating a national walk-a-thon that will raise $1 million for your small to medium sized nonprofit organization. Case 2. Promise Walk for Preeclampsia (www.promisewalk.org) In 2011, The Preeclampsia Foundation started their. Free Resources for Nonprofits Fundraising Tips Online Fundraising Peer to Peer Fundraising Software for Nonprofits Walkathon software Walkathons

Two Ways To Add a Million Dollar Walk-a-thon to Your Fundraising Portfolio: Part 1.

Blue Sky Collaborative

Here is the first of 2 proven strategies for creating a national walk-a-thon that will raise $1 million for your small to medium sized nonprofit organization. Case 1. MG Walk (www.mgwalk.org) In 2010, the Myasthenia Gravis Foundation of America started. Fundraising Tips Online Fundraising Peer to Peer Fundraising Third Party Fundraising Walkathon software Walkathons

[Guide] Creating Video for Nonprofits

EveryAction

By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. When you're building a movement, video is an indispensable storytelling tool.

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Writing Paper Service Help!

SocialButterfly

Quality for a medium price tag has turned into a simple now! At length, in the event that you choose a writer kind that is specific to work with, the purchase price may be much higher. Regardless of what is one’s essay’s purpose, there’s a number.

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Four Requirements for Successful Social Communication

Social Media Bird Brain

The hooha about the new medium in town is long gone. People are turning to subjects like big data and still looking for ROI. In whatever shape or form it takes in the future, social communications are here to stay. Over the years in this blog, I - and hundreds of others engaged in the subject of social media - have overlapped each others'' messages about what''s important in establishing your.

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

Smaller nonprofits grew their online giving (18.4%) much more than large and medium organizations – most likely due to small organizations finally looking into online giving tools, social media and mobile giving technologies.

Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration

EveryAction

They have a gallery, school, store, and outreach program to achieve their mission of enriching their community through the medium of visual arts. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. As the science behind social change evolves, how we approach our work must too. And sometimes, it is just symantics. But sometimes, it’s not.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. As the science behind social change evolves, how we approach our work must too. And sometimes, it is just semantics. But sometimes, it’s not.

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

For some campaigns, it's the best and most direct medium for the message. Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign.

Nonprofits: New look for Twitter and LinkedIn profiles

ImpactMax

TIP: Pay careful attention to the optimal sizes for the images on each medium. In the past few weeks, two big social media platforms—Twitter and LinkedIn—retooled the look of their profiles. And–no surprise—both changes focus on adding fantastic IMAGES.

Small Nonprofits Kicking Butt at Individual Fundraising [REPORT]

J Campbell Social Marketing

For a second year, the data collected from nonprofits nationwide supports findings that developing a fundraising plan can strengthen individual donor fundraising for small and medium-sized organizations. Did you know that for small nonprofits, one out of every five dollars is raised online?

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Experts Break Down the Science of Nonprofit Storytelling

EveryAction

One story can be told in infinite different ways and on countless mediums. Really evaluate the best method and medium to tell your story, and don't be afraid to try different things. Lately, we've been obsessed with storytelling.

Vote for the Best Do Gooder Videos of the Year

Kivi's Nonprofit Communications Blog

Select one of four categories (Small, Medium, and Large Orgs, plus Video Storytelling). I love being one of the judges of the Nonprofit DoGooder Video Awards, and you can experience the fun of judging too! Public voting is now open.

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3 Steps to Finding the Right Technology Vendor for Your Nonprofit

EveryAction

If you like working with numbers, you might also try ranking priorities with a numeric scale (awarding higher and lower point numbers to top and medium priority features, and subtracting points for drawbacks), to allow you to get a clear comparison of the pros and cons of multiple systems. For nonprofit staff, getting the most bang for your buck isn’t just a goal, it’s a way of life.

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Serious Fundraisers Take Telemarketing Seriously

The Agitator

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Telemarketing Mysteries and Case Studies two years ago.

3 Days Left to Vote & Learn: 16 Compelling Nonprofit Videos

Getting Attention

Voting requires evaluation of these videos; and your evaluation will strengthen your own understanding of the impact and challenges of the video medium. Lights. Camera. Action. But only through Wednesday, March 28.

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Micro vs. Macro

A Small Change

From that point find different mediums where you can get your message out their in a compelling way to the masses. For the first time ever, Micro-enterprise in some instances can be more powerful than macro-enterprise. What does that mean?

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5 Features Environmental Organizations Need From Their CRM

EveryAction

And for any donor profile, fundraisers need the ability to see a unified steam of contact history across mediums to make informed plans and decisions.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

This demonstrates increased faith that this medium can deliver value for engagement, acquisition and fundraising. The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads.

Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. Some of.

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Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

This post from Dana Rinderknect outlines an excellent crisis planning methodology where every low, medium and high risk is identified. For the medium and high ones, alternative plans are created and in place to use. Were not the small-to-medium-sized charities counting on them to too?

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The Las Vegas Massacre And Fundraising

The Agitator

“All I’ve Seen is a Bed and a Doctor Bill” — Loretta Lynn “Your flag decal won’t get you into heaven anymore” — John Prine Stick with me. This musical tour really is about fundraising.

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

Highly relevant and targeted medium length YouTube videos. Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ). Brief emails with links to other articles (i.e. – “I thought you might like this…”). An annual report delivered via mail or email.

Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

things like utm_source=newsletter&utm_medium=email. Campaign Medium: This is the main communications channel, so for example, we use “email” for both the email newsletter and the single topic emails.

GOOD Gobbles Jumo

Non Profit Marketing 360

Jumo, the social medium that started with a bang nine months ago, ended with a whimper in August by being absorbed into GOOD , a content-rich site catering to activists across a broad spectrum of causes. Jumo had aimed to be a social connector as well as a portal for giving to nonprofit organizations, but it failed to draw sufficient numbers of viewers away from more established competing sites.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. Some of.

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Sometimes It’s Best Not to Say Anything at All

Getting Attention

…via video, and every other medium. I’m a big fan of The Wooster Group – an inventive, provocative theater company based in Manhattan. But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning.

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Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The first has no relevance to fundraising, but does shed some light on people who follow local issues and politics.

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How to Make Your Nonprofit Writing More Conversational

Kivi's Nonprofit Communications Blog

If writing less formally makes you nervous, start with the medium that changed it all – social. Are you struggling to inspire your readers? It may be your style of writing. Many of the words we use in our writing would never come out of our mouths in everyday conversation.

Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

State Nonprofit Associations : Some of these associations offer 5-star listings that include jobs at small- and medium-size organizations less likely to post on the national boards. There are so many compelling job opportunities for us nonprofit communicators.

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Buy an Essay Explained

SocialButterfly

A booming online instructor must also utilize teaching approaches that are applicable into your medium. Buy an Essay and Buy an Essay – The Perfect Combination. If you now have any hip related topics and wish to understand more about the best way Osteopathy provides assist.

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Tips on using Push and Pull technologies from Guy Kawasaki

ImpactMax

The chapters are dense with advice on each major medium, but his overview is a great place to start to understand the dynamics of push and pull. For pull technologies, Guy gives specific recommendations for each medium, like websites, blogs, LinkedIn, Facebook, and YouTube.

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Get Inspired & Guided – DoGooder Nonprofit Video Award Winners

Getting Attention

It’s a powerful – and fun – medium! Best Medium Organization Video: Meet the Digits – Ronald McDonald House Charities of Austin. Stop RIGHT NOW and watch these four videos – this year’s winners of the 5th Annual DoGooder Nonprofit Video Awards. These awards went to four incredible organizations in recognition of their creating the best nonprofit videos of the past year.

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Blogs vs. Facebook for Nonprofits

ImpactMax

If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. Although Facebook can be a very engaging medium, given the demographics and motivation of senior foundation staff, I’m not sure Facebook is where they will go first to find out about a nonprofit’s work. Just be very clear about what your audiences and objectives are for each medium. (My 100 th post!).