Trending Sources

The Medium Isn’t The Message

The Agitator

Don’t mistake the medium for the message. A good message in any medium can be effective, and a bad message isn’t cured by Web 2.0 Sometimes the best advice is pretty darn simple. That’s the case with this piece in ClickZ by Bryan Eisenberg of FutureNow. technologies." " Amen to that!

Make Sure Your Message Fits Your Medium

Marketing for Nonprofits

This article from Mobile Marketer - a trade publication which focuses on everything mobile - got me thinking about how important it is to ensure that your message fits your medium. Also, be aware of how much time people are likely to spend on your medium of choice. The same goes for marketing via trade shows, radio, and mobile. Yikes!

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

When it comes to non-profits, it’s an impossibly effective medium for really. Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

Ring! Ring! Telemarketing Mysteries And Case Studies

The Agitator

If there ever there were a medium where nonprofits consistently get it wrong it’s telemarketing. CEOs and boards generally hate telemarketing.

Grants for Medium Sized U.S. Nonprofits Solving Global Problems in Health, Education, Environment, Poverty, and/or World Relations

Seeking Grant Money Today

Deadline: May 31, 2013 "Alliance for Global Good Invites Proposals for Innovation Fund "The Alliance for Global Good (AFGG) is accepting applications for its Innovation Fund, a venture philanthropy program designed to benefit medium-sized nonprofit organizations in the United States that are working to solve global problems.

Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

There are so many compelling job opportunities for us nonprofit communicators. Just following my own prescription here! grantmakers of all types.

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Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

Last week Blackbaud released it’s annual Charitable Giving Report , and the findings may surprise you. The fundraising climate is improving.

Serious Fundraisers Take Telemarketing Seriously

The Agitator

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring!

Time For Social Media

Social Media Bird Brain

Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here).

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Why us and why now? Lane). Cathe). Lane).

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Two Ways To Add a Million Dollar Walk-a-thon to Your Fundraising Portfolio: Part 1.

Blue Sky Collaborative

Here is the first of 2 proven strategies for creating a national walk-a-thon that will raise $1 million for your small to medium sized nonprofit organization. Case 1. MG Walk (www.mgwalk.org) In 2010, the Myasthenia Gravis Foundation of America started.

Four Requirements for Successful Social Communication

Social Media Bird Brain

The hooha about the new medium in town is long gone. People are turning to subjects like big data and still looking for ROI. In whatever shape or form it takes in the future, social communications are here to stay. social communications small nonprofits Facebook social media care time Twitter commitment d school content

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Vote for the Best Do Gooder Videos of the Year

Kivi's Nonprofit Communications Blog

Select one of four categories (Small, Medium, and Large Orgs, plus Video Storytelling). Public voting is now open. Happy Viewing!

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

This doesn''t mean you should scrap the operation entirely, but there are likely some serious adjustments that need to be made.

2 Data-Powered Steps to Boost Donations

Getting Attention

This year’s findings taps two clear paths to successful fundraising: Working from a plan strengthens individual donor fundraising for small and medium-sized organizations. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. A work plan.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. But sometimes, it’s not.

What’s In A Campaign? That Which We Call Change

SocialButterfly

Campaigns rely on traditional mediums. Movements rely on word of mouth, where the people are the medium. But sometimes, it’s not.

Experts Break Down the Science of Nonprofit Storytelling

EveryAction

One story can be told in infinite different ways and on countless mediums. Lately, we've been obsessed with storytelling. Make a Hypothesis.

No Going Back for This Nonprofit After Switching to a Digital Annual Report

Kivi's Nonprofit Communications Blog

While feedback has been very positive thus far, any time you switch mediums you risk alienating supporters. Well, I’ll stop when you stop.

3 Days Left to Vote & Learn: 16 Compelling Nonprofit Videos

Getting Attention

Lights. Camera. Action. But only through Wednesday, March 28. Learn what your org can do. Hone your understanding of what works best in online video.

Frank Talk: Comms that Connect (Part 1)

Getting Attention

No matter the channel or medium, good communication happens when it is authentic. Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Frank : A gathering of communicators who work for the common good (or public interest). Planning, planning and planning. Just their truth.

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

When we fit our storytelling to the medium, we do the best possible job of connecting with that audience.”. With over 10.6 11) Recycle !

Data extravaganza! Check out the newest online giving indices

Nonprofit Marketing Blog

That applies to all organizations, but especially small- to medium-sized ones. Check out the results in depth for all three indices: 1.

Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

There are two major paralysis points that detour orgs from putting social media tools to work most productively. Tying tactics back to strategy.

Don’t Make It Look TOO Nice

Kivi's Nonprofit Communications Blog

Listen to the advice above and find your quality comfort zone, one that matches your target audience, your message, and the medium you are using, but that always conveys that you are professional. Your reaction when your Executive Director says, “This looks TOO nice.” ” via GIPHY. Heard this one before? Heavy paper.

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Day in the Life of a Nonprofit Communicator – Katie Houston

Kivi's Nonprofit Communications Blog

Katie Houston. We’d love to hear from you too! Tell us what you do in a typical day as a nonprofit communications pro. Kristina. 8:00 a.m.

On a Mission to Measure

Social Media Bird Brain

At Medium, Jackie Mahendra asks. Late last week I ran across these articles and wanted to share them with you. Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. But maybe it's time to move on from there.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

Medium orgs 13.1 I’m learning a lot in this presentation. But not true for everyone! See the graph below. Everything changes so fast!

5 Storytelling Tips for Your #GivingTuesday Campaign

Getting Attention

Or perhaps you are looking for new places to blog, such as Medium or Exposure. Guest author Jenn a Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits. So how do you amp up your fundraising appeal in a way that encourages people to click that donate button? 2) Swap narrators.

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

PEOPLink helps artisans and small and medium enterprises (SMEs) from 45 of the poorest countries grow their business through global e-commerce.

Should Your Nonprofit Use Pinterest?

Kivi's Nonprofit Communications Blog

Do you have any opinions or done any research on how non-profits (particularly arts related non-profits) can effectively use this medium?

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

Since it’s a relatively new medium, the standards and best practices are still shifting and solidifying. Guest post by Gretchen Barry.

Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

Getting Attention

Let me take it one step further to advise that the medium is important but what’s in the report is equally so (right item). 1916).

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. But you are wrong! Paull Young.

4 ways to give donors a better experience online

Nonprofit Marketing Blog

“Online technology is evolving from a purely transactional medium to a powerful tool for delivering an enhanced donor experience,” notes the guide. A new Donor Experience guide is out from Crown Philanthropic Solutions. Here are some of the recommendations. Online giving should be: 1. ” 2. Americans want to be happy.

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

J Campbell Social Marketing

This makes it a perfect medium for nonprofit marketers seeking to connect with prospects. Guest blog by H. James, MBA.

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Tips on using Push and Pull technologies from Guy Kawasaki

ImpactMax

The chapters are dense with advice on each major medium, but his overview is a great place to start to understand the dynamics of push and pull.

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

See3 and friends have just released Into Focus , the first-ever benchmark guide to video in the nonprofit sector. Practice makes progress.

Six lessons in successful social media use

Nonprofit Marketing Blog

Remember the medium. I heard a great presentation yesterday from DonorsChoose at the Social Media for Nonprofits conference. Good advice.

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

For some campaigns, it's the best and most direct medium for the message. Appetizer - Social Media. Main Course - Donation Page. Events.