Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

What can PR professionals expect in 2018? PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Paid and earned media will come together.

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Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. Let us know what PR and media relations questions you have and we’ll get you answers. PR is powerful.

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Nonprofit Marketing v. PR Battles – Your Advice?

Kivi's Nonprofit Communications Blog

“We have a Director of PR as well as myself (Director of Marketing), and we constantly struggle with how the two best work together. For example, if I buy advertising for an event, she says it lessens her ability to get PR for it – but advertising is guaranteed and the PR isn’t.

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5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Effective media relations relies on the same idea. This week’s release of The Cision 2017 State of the Media Report provides some interesting insights into what today’s journalists are looking for from media relations professionals.

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6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Kivi's Nonprofit Communications Blog

It’s likely that long after the buzz of the latest PR issue has died down, what will be remembered is the sense that yours is an organization that deals with issues in a transparent and action-oriented way. Media Relations Nonprofit Communications

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Activating Cause Marketing with PR

Cause Related Marketing

basically all cause marketing has a PR component whether or not there’s also any bought or owned media.” New York Times Public Relations Firehouse Subs Activation Firefighter Cause Marketing PR

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PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

Kivi's Nonprofit Communications Blog

This is especially true if your role isn’t exclusively focused on media relations. As a result, your media relations work largely focuses on sending out news releases. Media RelationsWhen was the last time you reached out to a reporter without a story to pitch?

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Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

Politicians are hardly the only ones who run the danger of stepping into a PR minefield. Heidi Cohen has written a great synopsis of how Perry’s snafu should inspire businesses and nonprofits to prepare for their own PR crises that will inevitably come up some day.

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3 PR Trends You Need to Adopt in 2018

Selfish Giving

Integrate PR to understand multiple business goals. Few other tools are as effective as getting the word out about a company than PR. Make sure that your PR strategy is looking at how all those pieces fit together in the big picture. PR needs to specialize.

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New Resources: PR Toolkit and Free Stock Images

Kivi's Nonprofit Communications Blog

Free and Discounted Services from PR Newswire. First, Nonprofit Marketing Guide has teamed up with PR Newswire to provide you with some outstanding discounts, free services and resources. Tags: Media Relations Nonprofit Communications Graphic Design

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Most PR Bad. This PR Good.

Marketing for Nonprofits

Of course, I have spent a lot of time working in the PR business, so I know how awful being pitched can be. If you want bloggers to sell your stuff don't send us traditional releases for print media. Don't be sloppy but do speak in the voice of the media. Read this.

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State Department PR Expert Shares Steps to Media Relations Success

Getting Attention

Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Being yourself is the straightest path to gaining a new friend in the media. It's media relations as media education. Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here.

Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

Suffice it to say that while PR has greater credibility, it’s challenging to get the frequency using PR alone that you can get with advertising. Advertising offers frequency and repeatability, but it can be expensive and it’s less credible than PR.

Encouragement for the Crazy Marketing/PR/Communications Person Who Wears Many Hats

Kivi's Nonprofit Communications Blog

Today started with major website issues, the executive director’s blog had some kind of server-blah-blah-blah problem, the IT department blocked access to all constituent information I need in the new software installed last month, two unfinished press releases are sitting on my desk, and what about those social media posts that need to be pushed out today. How about some social media savvy? Pam Jacobsen. I think a lot of my readers will relate to today’s guest post.

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2 easy ways to get free PR in 2012

Fundraising Coach

One of your 2012 New Years resolutions should be to get more media for your nonprofit. So I usually just skim the queries relying on my eyes to pick up interesting keywords the might fit me “nonprofit,” “social media,” “charity,” etc.

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5 Simple Tips to Get More Visibility for Your Nonprofit

J Campbell Social Marketing

I recently gave a free educational webinar with Bloomerang, on the topic of Digital PR Basics for Nonprofits- How to Get Visibility for Your Cause. Make sure you are contacting the correct person at the newspaper and media outlet!

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Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

Seems that PR people think that I am a media outlet. However, at this juncture in the evolution of social media and blogger relations, sort of sad and frustrating that too many agencies still don't understand the "human side" of "social."

How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

“So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.” Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. Media Relations Nonprofit Communications

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Modern Media Relations for Nonprofits – New Book, New Webinar

Kivi's Nonprofit Communications Blog

Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. approach to media relations from their upcoming book.

Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters. Is Your Nonprofit Prepared for a Media Crisis?

Do you want to get your nonprofit mass media attention?

Wild Woman Fundraising

If you don’t already have one, create a media list, and send your press release out to them. They will send PR blasts for you to specific markets, whether it’s your region, nationally, or even internationally. Any other PR tips you’d like to share?

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how. Get the media interested in your events, data, and ideas.

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.

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What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

News Releases to Tweets: Getting Your Story Straight and Composing Effective PR Writing

Fundraising 123

As your organization works to stay top of mind for supporters and the media, you may stare at your blinking cursor wondering how to create the most effective bang for your public relations buck: "What makes a nonprofit press release pop?" " "How can I stay consistent across different media-both online and offline?"

Singapore Social Media Workshop for PR and Online Media: September 2011

Nonprofit Marketing Blog

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! You can also download the Social Media PR Singapore brochure from Scribd. Workshop B: Social Media Monitoring Tools and a Social Media Press Room.

Keep Your Nonprofit Mind Open,But Don't Let It Slip Away

Social Media Bird Brain

I listened in on a webinar a couple of weeks ago where the talk was about how owned media (blogs and websites), paid media (advertising and pr), and earned media (customer relations) were all coming together. jargon overlap customer relations pros social media marketing open mind slang pr

The News Business is Changing and So Should Your Media Strategy

Kivi's Nonprofit Communications Blog

By Nonprofit Marketing Guide’s Media Maven, Claire “Voyant&# Meyerhoff. That was Grandma’s strategy for getting media attention when Grandpa manned the city desk phones at “The Olden Days News and Record.&#

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8 Ways That Nonprofit Digital Storytelling Can Advance Your Cause

J Campbell Social Marketing

2) Increased Media Attention. Human beings and mainstream media outlets love stories. If you want to get in The New York Times or your local paper, having an interesting or unique story can lead to increased media coverage for the organization. Social media and storytelling play an integral part in these four steps. Telling compelling stories that get shared via social media exposes your nonprofit to new people.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry.

#Communications: Hashtags Haunt McDonalds’ Foray Into Social Media

Non Profit Marketing 360

If anyone suggests to you that social media lay the yellow-brick road to huge fundraising or provide the silver bullet to finish off negative responses to your company, just smile sweetly and back away. Like any power tool, social-media platforms offer opportunities to do fine work to reach out to new customers, and they offer the chance to do serious damage to your organization in a stunningly brief period of time.

The First 100 Hours - Turning Media Spikes into Fundraising Leads

Kivi's Nonprofit Communications Blog

I asked Alia to share some of her lessons learned about capitalizing on media coverage. Growing an email list is a crucial element for nonprofits to build their movements, cross-promote their social media, and raise more money. Launch concomitant online paid media.

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The Event's a Success - Or Is It?

Social Media Bird Brain

Tags: social networking small nonprofits social media publicity events media pr

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Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

Social media is an important piece of the event marketing puzzle. This is a rule that I live by regarding social media marketing, whether it is when I’m marketing an event or not. This URL is imperative to any promotion of the event online whether it is using social media or email.

4 Ways to Make Your Nonprofit Press Releases Social Media Friendly

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Social media is a key part of any online strategy, especially since traditional news organizations are turning to it to get information. Learn how to make your nonprofit press releases social media friendly so that you can bypass traditional news organizations to spread the word. Instead of linking to only your home page in the about section of your press release, include links to your social media profiles.

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The Empty Package–Nonprofits, Social Media, and Content Strategy


I’m delighted to see recent data about the nonprofit sector’s leadership in adopting social media. They’ve jumped onto the social media bandwagon without much of a plan. Even with clever text and good photos, those updates read like a PR newswire.

Social Media: A Change Agent

Diva Marketing Blog

Within an organization social media is a catalyst for change. Not only does social media come tied up in ribbons of change but it is wrapped in paper comprised of shades of gray. S ocial media does indeed change the game for every company. bring in the social media experts.

Here's How to Measure Media Relations Impact

Getting Attention

Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? That's the sticking point for us - with such little staff time and budget for our PR efforts, we want to be smart and targeted with what we do. Tags: Media Relations and Press Nonprofit Communications

Social Media Spins Into Specialization

Diva Marketing Blog

Recently I was explaining social media to a friend and I had an ah ha moment. Social Media Consultant - Generalist Social Media Consultant - Specializing in Verticals e.g,, healthcare, real estate, nonprofit, etc. Social Media Conferences and Workshops Add to that the ad world.

Social Media Marketing Plan _1

Diva Marketing Blog

From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. PR, email, advertising and search and the job becomes overwhelming. A thought inspired by too much Halloween candy.

5 Things Reporters Want From the Nonprofits They Cover

Kivi's Nonprofit Communications Blog

Media relations is a lot like fundraising. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be treated the same way. Research and understand my media outlet. Media Relations Nonprofit Communications

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Better Arts PR - Part 2: Define the Stakes

Mission Paradox Blog

Part 1, explaining why authentic public relations is MUCH more then just dealing with press/media is here.   He needs to be included in your PR plan. This is what authentic PR is.  Those ideas are now a part of your PR plan. In part 2, let's define the world public. The easiest way to do that is by replacing the word public with the word stakeholder. A stakeholder is a person or organization who affects or can be affected by your actions.

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