Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. You don’t have to rely on journalists to cover your nonprofit and hope they get your story right. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, and any other content you publish. If you are….

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. .

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact.

Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. Your path to media relations success isn’t paved with press releases.

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Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. You Can Become a Media Darling, with Antionette Kerr. .

Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: August 16: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work. See examples of awesome nonprofit communications and learn what makes them great.

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Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. This is especially true for smaller nonprofits that have limited resources for communications. — and it can be used by nonprofits and foundations of any size. Newsjacking for Nonprofits.

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media. Media relations expert Peter Panepento can show you how. Nonprofit Communications

How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations and to do the work with purpose, enthusiasm, and integrity. As nonprofit communicators, we cannot ignore the tumultuous political times we live in.

Hot Topics for September: Media Relations, Healthy Email Engagement, and Bequests Marketing

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: September 5*: Yes! You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. September 25: Turn Your Executive Director into a Media Rock Star.

Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: STARTS TOMORROW! Apr 5: Modern Media Relations for Nonprofits: Strive for GREAT, No Matter Your Budget. approach to media relations for nonprofits.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Check out Sandy Rees’ 10 Tips for Rocking Your Next Nonprofit Speaking Gig. Classy shares 4 Steps to Better Nonprofit Infographics. Julia Claire Campbell walks you though How to Do Social Media Spring Cleaning at Your Nonprofit. Nonprofit Training.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Kivi is presenting it for PRSA’s Nonprofit Section on March 29 and you can attend free, even if you aren’t a member. For examples of engaging social media posts, check out the Top Ten Progressive Advocacy Facebook Posts for the week. Nonprofit Training. The Hound.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Feel like you’re from the wrong generation for social media? Try these 8 Old School Marketing Tactics That Work for Social Media. If you’re an ED or want your ED to be a voice on social media, learn How Nonprofit CEOs Can Leverage Twitter and Instagram.

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Nonprofit Communications in the Fake News Era

Kivi's Nonprofit Communications Blog

” It’s easy to see how nonprofits can get caught up in the fake news trap. Media Relations

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Won’t you join me for some fine Mixed Links… Today is the LAST DAY to take our 2018 Nonprofit Communications Trends Survey. Campaign Monitor created a new infographic with 12 Tips Nonprofits Can Use to Get Online Donations. Nonprofit Training.

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Day in the Life of a Nonprofit Communicator – Rebecca Lechner

Kivi's Nonprofit Communications Blog

Rebecca Lechner Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! For the past 7 years, Rebecca Lechner has been the communications manager for the Minnesota Ovarian Cancer Alliance (MOCA).

Mixed Links for Nonprofit Communicators – September 7, 2018

Kivi's Nonprofit Communications Blog

We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. It’s time for Mixed Links… Angelina Harper shows you How To Tell A Story On Social Media That People Will Share. Nonprofit Training Opportunities for You.

Opportunity! Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits. Account Coordinator, Digital Fenton Communications (Washington, DC).

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Here's How to Measure Media Relations Impact

Getting Attention

Several Getting Attention e-update readers had questions in response to this recent article: 11 Steps to Media Relations Success. This one was asked by several nonprofit communicators: Q: What are typical objectives/measurable outcomes for media relations work? Kate Lucas, Grants & Communications Coordinator, Common Hope A: Here are key outputs to track. I suggest you create a media log to record media relations activities and results.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Time to wrap it up though with some Mixed Links… If you are interested in next year’s Nonprofit Technology Conference in New Orleans, voting has opened for possible sessions. Social Fish breaks down their Nonprofit Technology Conference Session Hot Picks.

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Media Relations Planning — 11 Steps to Success

Getting Attention

Media planning, like most planning responsibilities, is daunting and seems tedious. It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities. But this 11-step process will ease your pain -- carving out a clear, proven path to media relations planning success. Dive right in.

Mixed Links for Nonprofit Communicators – August 31, 2018

Kivi's Nonprofit Communications Blog

He also tells you What Your Nonprofit Needs to Know about Advocacy & Facebook Political Ads. Nonprofit Hub shares their Ins and Outs of Content Creation. Nonprofit Training Opportunities for You. You Can Become a Media Darling with Antionette Kerr.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Beth Kanter shares The Power of Small Wins: Celebrating Your Nonprofit’s To-Dones. I think we can all relate to Spencer Brooks’ My 5 Worst Productivity Mistakes. Nonprofit Training. Zambra, Asheville, NC. Good Friday to you, kind people!

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Mixed Links for Nonprofit Communicators – August 24, 2018

Kivi's Nonprofit Communications Blog

Nonprofit Training Opportunities for You. You Can Become a Media Darling with Antionette Kerr. Learn how to get the media attention you deserve for your work. September 13: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media with Antionette Kerr.

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Mixed Links for Nonprofit Communicators – August 10, 2018

Kivi's Nonprofit Communications Blog

It’s time for Mixed Links… You have until next Friday, August 17 to get your session proposals in for the 2019 Nonprofit Technology Conference in Portland. John Haydon shares the Top 5 Nonprofit Email Newsletter Mistakes. Nonprofit Training Opportunities for You.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Beth Kanter gives us a Step-by-Step Guide: Nonprofit Walking Meetings. Here are Five Reasons Your Nonprofit Organization Needs a Strategic IT Plan. The Agitator shares some interesting facts about Electronic Media Use By Generation. ” Nonprofit Training.

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Mixed Links for Nonprofit Communicators – August 17, 2018

Kivi's Nonprofit Communications Blog

Hello, all you awesome nonprofit communicators out there! But before we get to that, if you are interested in repurposing, media relations, or bequests marketing, scroll down to the end of this post – I just added a bunch of new training opportunities!) The Hound.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If your board seems to be slacking, watch this video – Keeping Your Nonprofit Board Engaged. And for those who enjoyed When You Work at a Nonprofit and Fundraising Grrl on Tumblr, check out 12 Moments Every Nonprofit Event Planner Understands. Nonprofit Training.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s wrap up this week with some Mixed Links… If you are Not Sure What to Post on Social Media, here are 10 Content Ideas That Work. Did you ever think You’d Be a Better Communicator If You Weren’t So Afraid of Embarrassing Yourself ? The theme was Nonprofit Staffing.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s end the week strong with some fresh Mixed Links… Apparently, Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages. Hootsuite shares 4 ways to get people to like you on social media. Nonprofit Training. Plonk, Missoula, MT.

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Day in the Life of a Nonprofit Communicator – Michele Soli

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Day in the Life Nonprofit CommunicationsMichele Soli.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s dive into some Mixed Links…’ Only a few days left to write a submission for this month’s Nonprofit Carnival Blog. Colleen Dilenschneider shares Five Famous Proverbs That Are NOT About Running a Nonprofit. Nonprofit Training.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s share some Mixed Links… A reminder that we’re hosting this month’s Nonprofit Carnival Blog and the theme is What You Did This Summer (Or Thought or Felt). Kivi appeared on the Nonprofit Radio podcast recently to discuss editorial calendars. Happy Friday!

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Time for some cool, refreshing Mixed Links… Vu Le explains Why the new overtime rules are good for nonprofits and thus for our community. The Fundraising Strategies and Nonprofit Tech Carnival just launched. More social media junk to figure out! Nonprofit Training.

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State Department PR Expert Shares Steps to Media Relations Success

Getting Attention

Words of wisdom on media relations from guest author, Todd Calongne, Public Affairs Officer, Secretary’s Office of the Coordinator for Reconstruction and Stabilization, U.S. Being yourself is the straightest path to gaining a new friend in the media. It's media relations as media education. Learn much more from Todd, who's a real success at developing those crucial relationships with key media, here.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Join me for some Mixed Links… We’re hosting this month’s Nonprofit Carnival Blog and the theme is What You Did This Summer (Or Thought or Felt). Nonprofit Training. August 23rd: Modern Media Relations for Nonprofits: Creating a PR Strategy for Today’s World .

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How to Do Your Own Nonprofit Communications Audit [Training]

Kivi's Nonprofit Communications Blog

Has your nonprofit communications plan come together in an ad hoc, on the fly, piece-by-piece kind of way? Most nonprofits have added new communications channels one by one. Pacific), Kivi will present How to Do Your Own Nonprofit Communications Audit.

PETA's Media Relations Triump: Uses Groundhog Day as Animal Rights Platform

Getting Attention

PETA says it's wrong that Phil is subjected to the bright lights and crowds related to the Feb. Kudos to PETA communicators who win the blue ribbon for realizing there are few days (any others?) In connecting Phil's rights with a national event, they secured broad mainstream media coverage of animal rights issues at no cost. Tags: Case Studies Media Relations and Press Nonprofit Communications

Day in the Life of a Nonprofit Communicator – Amber Genet

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Amber Genet.

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. .