YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships.

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Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you!

Trending Sources

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY).

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle.

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Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.).

YOUR Next Nonprofit Marketing Job: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.).

You In? Mother’s Day Marketing

Getting Attention

There’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than hooking into what’s top of mind. It’s a wonderful concept clearly tied to the organization’s mission and impact and affordable.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City.

KPIs for Cause Marketers

Cause Related Marketing

If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Allen, a product marketer at Adobe Marketing Cloud at an American Marketing Association meeting yesterday is that digital marketing generates a huge pile of data that can be efficiently cross-tabulated in countless ways. Which prompts the question for cause marketers, what are your KPIs?

Cause Marketing for the Disrespected

Cause Related Marketing

I typed that phrase in Google and got 444,000 results. I’m sure there are legitimate and above-board timeshare operators, but they seem to be a pretty well-kept secret. And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. They had plenty of happy alumni and parents.

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and muck up the process. Fundraising is sales.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. And sometimes all of those adjectives at once! Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

Revealed! The Secret Ingredient For Email Marketing

The Agitator

Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!

Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. I just received this book in the mail last week, and so far, I love it!

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. They also advise companies not to make their cause marketing universal.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different.

Vendor Programs and Cause-Related Marketing

Cause Related Marketing

It’s no secret that cause-related marketing is typically aimed at consumers. But that doesn’t mean that the sales relationship from manufacturer to consumer is direct. The Internet notwithstanding, most manufacturers require sales channel partners.

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. This list is necessarily my own and peculiar to me and my thinking.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

In the past year I’ve profiled what I call ‘faux cause marketing.’ It’s marketing that looks or sounds like cause marketing, but in fact no cause benefits from it. A kind of faux cause marketing with a sense of humor can be seen from AirTran , the discount airline.

7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. As with any tool you use, fundraising and otherwise, you only get out of it what you put into it. Don’t forget about traditional marketing avenues. #6.

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The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

At mid-morning I stopped at my grocer’s deli and picked up a little smoked turkey. Later I was looking for one of those clear film protectors for my mobile device and I came across a local firm that sells just the thing. Oh, and they donated 5% of online sales in October to the Breast Cancer Research Foundation. Without much effort we could list dozens of pink ribbon cause marketing efforts that take place each fall. Cause-Related Marketing does a world of good.

Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

Last week, I shared a theory of change for nonprofit marketing , connecting your tactical communications work to your nonprofit’s larger mission. Some act as internal marketing or PR agencies that offer strong advice, but ultimately do not make final decisions.

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Co-Sponsorship and Cause Marketing

Cause Related Marketing

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator.

Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

Smart phone sales have surpassed PC sales — two years before it was projected to happen. Smart phone adoption is also very prevalent in lower income brackets, because you can basically get all you need in your hand, and avoid phone and broadband charges at home. how to engage millennials and use mobile, given its prevalence? They want basic info and tools for action. Are the basic info and calls to action right there?

Cause Marketing the Happy Meal

Cause Related Marketing

As your palm strikes your head make the universal sound of “why didn't I think of that” and say, ‘DOOH!’McDonald’s, McDonald’s, the 800-pound gorilla of fast food, has tied a donation from the sale of each Happy Meal to the Ronald McDonald House Charities.No

Nonprofit Marketing Jobs: March 23, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Business Development Manager and. Marketing Campaigns Manager. 3) Communications Associate and Director of Development and Communications.

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How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales.

Cause Marketing About Nothing

Cause Related Marketing

In the TV show Seinfeld Jerry and George pitch NBC a sitcom they said was about nothing. NAIL has already sold the effort to food banks in Ohio and 'Nothing' is due to launch today, Thursday, July 14, 2011 in benefit of the Vermont Foodbank. Cause-Related Marketing does a world of good.

Where’s Kmart’s Cause Marketing Effort?

Cause Related Marketing

Sunday’s newspaper was clogged with flyers from most of the major retailers in my market; Macy’s, Walmart, Target, JC Penney, Sears, Kohl’s and Kmart. The first six listed all devoted at least some space in their sales flyers to their respective cause marketing efforts.

(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. The 11 in KFC eleven is a salute to the 11 herbs and spices in their original recipe chicken. The trade-dress for the test store includes lamp lighting, digital signage with community news, and artwork from local artists.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.

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Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. Then we went down the rabbit hole on treasury issues, requisite disclosure in multiple countries, currency exchanges, and all kinds of legal headaches. Cause-Related Marketing does a world of good.

Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? Ask them questions about their interests, needs and desires.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. and conserved 7.4

Cause Marketing Resolution for 2009

Cause Related Marketing

This post is endorsed by 'President Barack Obama,' 'Oprah Winfrey,' 'Hillary Clinton,' 'Coldplay' and other high-ranking search terms in Google. Professionally I set a series of goals each year including sales and profitability goals.

Cause Marketing in a B2B Setting

Cause Related Marketing

Most cause marketing is aimed at consumers, but not all. B2B cause marketing takes place regularly, if not commonly. Here’s an intriguing B2B cause marketing offer from Zoomerang , the online survey company, benefiting schools or other organizations through JustGive.org. Here’s how works: When you buy $2,500 worth of Zoomerang services between Sept 13 and Sept 30, 2011, the company will send you via email a $100 GiveNow card from Justgive.org.

Nonprofit Marketing Tips from 19 Experts

Fundraising Coach

As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? Marketing Tips for Nonprofits. Don''t market your organization.

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