Trending Sources

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. Hashtag tools.

Here’s one great legacy giving promotion

iMarketSmart

I love this legacy giving promotion. The post Here’s one great legacy giving promotion appeared first on MarketSmart | .

Using Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause. Hashtag tools.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016.

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

In the fall of 2012 the New York Attorney General’s office released Five Best Practices for Transparent Cause Marketing. The first one was “clearly describe the promotion.” We might assume that the AG was speaking only to marketers with malintent (to use the neologism). Cause-Related Marketing does a world of good.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I Contests prizes and promotions.

Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

By that they mean a sponsor promoting various aspects of a cause outreach effort or mission. This isn’t transactional cause marketing.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. Could it be that Subaru’s score started catching fire just as it’s cause marketing effort called ‘Share the Love’ started to gain momentum. market share, its highest level ever. Toyota: 51.6% Honda: 49.7% Lexus: 65.0%

Jan 22

Why you should use nostalgia to promote more giving

iMarketSmart

Question: Does nostalgia promote charitable giving and volunteerism? Fundraising strategy fundraising tips nonprofit marketing

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. Pre-order now and you can save 33%.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Promote a video about a legacy donor. Share a link to a legacy donor story. Provide offers for free estate planning information.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

Treyz then started to write 3-D Reputation Engine, all about how to promote yourself online and get more kudos and cash. Sign up here.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

would be promoted across the Facebookiverse. The ‘Promote’ button awaits your organization’s payment. Related articles.

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

Homelessness is not a natural a fit with cause marketing as causes involving women, troops abroad, kids and puppies tend to rule. Groupon Now!

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I’m always finding good examples of cause marketing on Twitter. I had these seven cause marketing promotions saved in my “favorites.&#

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. 3) To target or not?

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Drew Bernard. Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. Kristina.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. Choose promotional items and brand them with your logo!

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

After a successful campaign last year with Holiday Heroes , Radio Shack is back with ‘ So Right’ holiday promotion this month.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. Sarah Tedesco. Kristina.

4 Myths About Fundraising You Need to Stop Believing

Wild Woman Fundraising

It was a result of you building relationships and probably some good marketing that you did awhile ago. Founders. Executive Directors. True?

Still-Time Summer Marketing Sizzlers

Getting Attention

And they adjust how they cultivate a sense of urgency during the lazy days of summer. —Lauren Giradin, Marketing and Communications Consultant.

The Cadillac of Cause Marketing Promotions

Cause Related Marketing

Brotherton Cadillac in Metro Seattle has launched a low cost, high-gloss promotion that makes terrific use of Twitter, generates donations for five.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

To promote the activities and programs of the organization. (If Posts that push people to enter promotions and sweepstakes with no real context.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

The key marketing takeaway? Stop emphasizing tax benefits when you promote planned gifts. In his presentation, he mentioned that about 2.5

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. Tags: Nonprofit Marketing Research The success of your online outreach hinges on your understanding of the inner workings of the human mind. What sort of ideas do we mean?

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? Social marketing is a commonly used strategy in global health.

5 Easy Hashtags Hacks for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

In the past few months I’ve given several webinars on how to use hashtags to promote your cause. with good reason. Pair Your Tags.

Search 119

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. Not a bad ploy.

What to do if your web master won’t promote planned giving on your website…

iMarketSmart

If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative.

Cause Marketing During Trade Shows

Cause Related Marketing

Several cause marketers realized it was also a good time to do a little cause marketing to a densely populated and captive audience.

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

This is one of my favorite ways to use Pinterest, and an important part of what makes it attractive to marketers. Where Facebook has over 1.15

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3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. Read Part 1 first. Metric mania! It’s all around us. Read Part 1 .

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. Cause-Related Marketing does a world of good.

The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

That is the conclusion of the Task Force on Community Preventive Services in their statement Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution. This report is immensely important to social marketers. pct pts [IQI: 5.1 to 18.2]).

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

3 Things Your Nonprofit Can Do Instead of Facebook Marketing. In marketing (and in life), never put all your eggs in one basket.

Christmas Cause Marketing on TV

Cause Related Marketing

I started my cause marketing career back when gasoline cost about $1.15 Cause-Related Marketing does a world of good. Here’s the contest.

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. And what’s the game in nonprofit marketing?

KPIs for Cause Marketers

Cause Related Marketing

If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Consequently, all marketing is becoming ever more analytical and more scientific since you can easily and quickly test hypotheses about what works and what doesn’t.