Here’s one great legacy giving promotion

iMarketSmart

I love this legacy giving promotion. You can find this along with its case study and many other great legacy gift marketing case studies here on SOFII’s website. The post Here’s one great legacy giving promotion appeared first on MarketSmart | .

Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause.

3 Ways to Get Promoted from Coordinator to Director

Kivi's Nonprofit Communications Blog

Through our All-Access Pass training program and our Communications Director Mentoring Program , I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level.

When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

Yes, the sponsor money comes in, but getting people to actually register for the event is hard because the event marketing is bogged down with sponsor content. Here’s a conundrum that’s come up in multiple conversations lately.

5 interesting videos that promote legacy giving

iMarketSmart

Here are 5 videos for promoting legacy giving. The post 5 interesting videos that promote legacy giving appeared first on MarketSmart, LLC |. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website.

How Can We Use Facebook To Promote Our Nonprofit Events?

J Campbell Social Marketing

Today I answered your question: How can we use Facebook to promote our nonprofit events? ” They want to promote “meaningful interactions” between people and get us together IRL (in real life), which means showing us more events happening locally and events that are friends are interested in. Have you used Facebook to promote your nonprofit events? The post How Can We Use Facebook To Promote Our Nonprofit Events? Welcome to Facebook Fridays!

Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration.

Why you should use nostalgia to promote more giving

iMarketSmart

Question: Does nostalgia promote charitable giving and volunteerism? The post Why you should use nostalgia to promote more giving appeared first on MarketSmart |. Fundraising strategy fundraising tips nonprofit marketing

You’ve Just Been Promoted to Chief of Staff

Kivi's Nonprofit Communications Blog

As a nonprofit marketer, you’re tasked with tuning in with your organization’s supporters, partners and influencers. But did you realize that with these same skills, marketing is the new HR? Interpersonal leadership and nonprofit marketing share key similarities.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

The key marketing takeaway? Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | .

Using Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Last week, she published 5 Easy Hashtags Hacks for Nonprofit Marketers and before that she gave us a great case study on how Mom Rising uses hashtags to meet its mission.

A Turnkey Cause Marketing Promotion for Restaurants

Cause Related Marketing

If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. The ‘Promote’ button awaits your organization’s payment.

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. Did your favorite promotion make my list, or did I pass it over?

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Drew Bernard.

Target 203

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

Memorial Day is a federal holiday, but also a day to do a little cause marketing. CSX, whose revenue (or turnover as our friends in the UK put it) is nearly $12 billion, is an interesting sponsor for a cause marketing effort. But a consumer on the East Coast would be no less hard-pressed to buy a consumer product that CSX hasn’t had some hand in delivering to market. Doing this promotion on Memorial Day was probably a conscience choice.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Promote a video about a legacy donor. Inbound Marketing Planned Giving Social Media Strategy Uncategorized Facebook online marketing Planned Giving Marketing

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. Could it be that Subaru’s score started catching fire just as it’s cause marketing effort called ‘Share the Love’ started to gain momentum. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?”

How to Use Facebook to Promote Planned Giving

iMarketSmart

She understands the marketing funnel – You have to build awareness for planned gifts, generate leads, cultivate leads, close gifts and steward them! How does she use Facebook to promote planned giving? NOW THAT’S MARKETING SMART and THAT’S ENGAGEMENT FUNDRAISING!

8 ways to promote your planned giving program on Facebook

iMarketSmart

Promote a video about a legacy donor. Facebook marketing Planned Giving Planned giving Planned Giving Marketing Social media strategy Uncategorized online marketing

The Cadillac of Cause Marketing Promotions

Cause Related Marketing

Brotherton Cadillac in Metro Seattle has launched a low cost, high-gloss promotion that makes terrific use of Twitter, generates donations for five. Car sales in September 2010 were up 18 percent over September 2009, a hopeful sign for the economy.

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. Get all of our Nonprofit Marketing Guide webinars, live and recorded, plus all of our e-books too, with the Annual All-Access Pass for $465/year.

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Stack them up against the same metrics from promotion in standard commercial media. That data, combined with our own … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedYou can measure the value your nonprofit receives from imprinted branding products.

Cost 100

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

In the fall of 2012 the New York Attorney General’s office released Five Best Practices for Transparent Cause Marketing. The first one was “clearly describe the promotion.” We might assume that the AG was speaking only to marketers with malintent (to use the neologism). But being clear and understandable can also be a problem for marketers with good intent too. The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable.

What Nonprofits Need to Know about Facebook Promoted Posts

Fundraising 123

He provided easy-to-understand, practical insight on the most common questions about Promoted Posts on Facebook. Should you do promoted posts and if so, how? . Promoted posts are certainly an option to reach more fans. However, promoting posts alone will not create success. As Alison Carlman points out in her experiment on using Promoted Posts , you have to have a goal, and you have to measure what works for your organization. How to think about promoted posts.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

The key marketing takeaway? Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart.

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. But a second element of the promotion remains in place. Cause-Related Marketing does a world of good.

My Crackpot Theory on The Value of Aggregating Multiple Cause Marketing Promotions

Cause Related Marketing

Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. Cause-Related Marketing does a world of good.

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Will this experiential promotion raise the most money? promotions) look the same.

What to do if your web master won’t promote planned giving on your website…

iMarketSmart

If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Advertising marketing website awareness lead generation online marketingDon’t fight the power.

Cause Marketing Follow-Up on Gneral Mills' Win One Give One Promotion

Cause Related Marketing

General Mills is back with it’s Win One Give One promotion, “with,” as I wrote about the promotion back on May 18, 2011, “the item in question being a XO laptop computer.” This post is part of an occasional series whereby I take a second look at notable cause marketing promotions.

Boxtops for Education Back to School Promotion in Pictures

Cause Related Marketing

Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well. It featured dozens of ads in my local newspaper promoting many of its supporting brands. This is a back to school promotion.

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

Market or Promote Your Cause on Social Media? Yes, You Can!

Kivi's Nonprofit Communications Blog

The conventional wisdom these days seems to be that nonprofit organizations should not use social media for marketing, communications, promotion or anything like that. Instead, the CW goes, social media is only for listening and learning (call it market research and professional development if you actually want it to survive your work planning process). 1) it assumes that all marketing, communications, and even promotions are one-sided sales pitches.

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I’m always finding good examples of cause marketing on Twitter. I had these seven cause marketing promotions saved in my “favorites.&# What you can learn: Cause marketing just doesn’t raise money, it provides causes with a platform to succeed.

What Good Are Imprinted Promotional Items in Cause Campaigns?

Cause Related Marketing

Joanie Loves Tchotchkes It’s September and next month is National Breast Cancer Awareness Month, so magazines across the United States are filled with breast cancer goodies.The ad above is from Successful Promotions magazine, a kind of in-house organ/catalog from the Advertising Specialty Institute, a trade group for the advertising specialty industry.Successful Promotions frequently weighs in on. Tags: imprinted promotional items cause-related marketing

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively.

Cause Marketing Miscellanea

Cause Related Marketing

Three different cause marketing efforts worth calling your attention to. The campaign is activated via in-store promotional materials and public relations. Queensboro Shirt Company is a Wilmington, North Carolina-based promotional products company with a special emphasis on apparel.