Trending Sources

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. Check out this list of Nonprofit Hashtags for Every Day of the Week and 5 Easy Hashtags Hacks for Nonprofit Marketers.

Here’s one great legacy giving promotion

iMarketSmart

I love this legacy giving promotion. You can find this along with its case study and many other great legacy gift marketing case studies here on SOFII’s website. The post Here’s one great legacy giving promotion appeared first on MarketSmart | .

Using Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Last week, she published 5 Easy Hashtags Hacks for Nonprofit Marketers and before that she gave us a great case study on how Mom Rising uses hashtags to meet its mission.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. Did your favorite promotion make my list, or did I pass it over?

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

In the fall of 2012 the New York Attorney General’s office released Five Best Practices for Transparent Cause Marketing. The first one was “clearly describe the promotion.” We might assume that the AG was speaking only to marketers with malintent (to use the neologism). But being clear and understandable can also be a problem for marketers with good intent too. The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively.

Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. Could it be that Subaru’s score started catching fire just as it’s cause marketing effort called ‘Share the Love’ started to gain momentum. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?”

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Why you should use nostalgia to promote more giving

iMarketSmart

Question: Does nostalgia promote charitable giving and volunteerism? The post Why you should use nostalgia to promote more giving appeared first on MarketSmart |. Fundraising strategy fundraising tips nonprofit marketing

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. Get all of our Nonprofit Marketing Guide webinars, live and recorded, plus all of our e-books too, with the Annual All-Access Pass for $465/year.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Promote a video about a legacy donor. Facebook marketing Planned Giving Planned giving Planned Giving Marketing Social media strategy Uncategorized online marketing

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions.

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

Treyz then started to write 3-D Reputation Engine, all about how to promote yourself online and get more kudos and cash. Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. The ‘Promote’ button awaits your organization’s payment.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

The key marketing takeaway? Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | .

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

The challenge with holding a vibrant and successful event lies in the marketing and promotion of the event. Having a multichannel approach to promoting and advertising the event is sure to garner more attendees and more buzz.

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I’m always finding good examples of cause marketing on Twitter. I had these seven cause marketing promotions saved in my “favorites.&# What you can learn: Cause marketing just doesn’t raise money, it provides causes with a platform to succeed.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Drew Bernard.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. Marketing your fundraising event is a necessity to attract attendees. But the marketing process can feel overwhelming, especially since every detail matters when it comes to receiving donations.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget.

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Will this experiential promotion raise the most money? promotions) look the same.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Donors respond to promotions that actually address their interests, causes, and preferences. Sarah Tedesco.

The Cadillac of Cause Marketing Promotions

Cause Related Marketing

Brotherton Cadillac in Metro Seattle has launched a low cost, high-gloss promotion that makes terrific use of Twitter, generates donations for five. Car sales in September 2010 were up 18 percent over September 2009, a hopeful sign for the economy.

4 Myths About Fundraising You Need to Stop Believing

Wild Woman Fundraising

It was a result of you building relationships and probably some good marketing that you did awhile ago. I have talked with so many people about fundraising. Founders. Executive Directors. Board members. and of course, fundraising staff. What do many people believe that is Simply. True?

Still-Time Summer Marketing Sizzlers

Getting Attention

And they adjust how they cultivate a sense of urgency during the lazy days of summer. —Lauren Giradin, Marketing and Communications Consultant. Like this! —Lauren Giradin, Marketing and Communications Consultant. Part 1. Dig in a.s.a.p.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

To promote the activities and programs of the organization. (If There are certain things for which Facebook marketing is ideal: Lending credibility to your organization, which leads to increased trust and affinity, which in turn can lead to more loyal supporters.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. Tags: Nonprofit Marketing Research The success of your online outreach hinges on your understanding of the inner workings of the human mind.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

The key marketing takeaway? Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart.

5 Easy Hashtags Hacks for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

The more I use them, and see the fantastic ways nonprofits use them, the more I’m convinced hashtags are must-have in the nonprofit marketer’s toolkit. In the past few months I’ve given several webinars on how to use hashtags to promote your cause.

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The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. But a second element of the promotion remains in place. Cause-Related Marketing does a world of good.

What to do if your web master won’t promote planned giving on your website…

iMarketSmart

If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Advertising marketing website awareness lead generation online marketingDon’t fight the power.

Cause Marketing During Trade Shows

Cause Related Marketing

Several cause marketers realized it was also a good time to do a little cause marketing to a densely populated and captive audience. Almost any trade show could do similar cause marketing promotions. Cause-Related Marketing does a world of good.

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

Since all nonprofits need to include content curation in their marketing plans, I am hoping that this tweak will encourage more nonprofits to pin articles that are relevant and interesting to their target audience. Pinterest has been busy, busy, busy!

Brand 99

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. How can marketing best be used to move your organization towards its overall goals? 3) INSIGHTS—Five or fewer metrics or other insights that show you’re moving forward on the right marketing path, or not. .

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. The local builder has made a $120,000 pledge to Duke Children’s Hospital and the ‘Sign a Stud’ promotion will help Terramor meet its promise. Cause-Related Marketing does a world of good.

The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

That is the conclusion of the Task Force on Community Preventive Services in their statement Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution. This report is immensely important to social marketers. And for more ideas for social marketing research, see these priorities from the Institutes of Medicine. .

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. I know, and have seen, that even the smallest nonprofit can rock their online marketing. And what’s the game in nonprofit marketing?