How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

Take Your Online Marketing and Fundraising to the Next Level with Google Analytics

Kivi's Nonprofit Communications Blog

You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. Measure the effectiveness of email vs online ads vs social media. Do you know how well your social media campaigns are really doing?

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up!

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Join Me at the Online Marketing Spa

Kivi's Nonprofit Communications Blog

July 14 – July 30, I’m hosting an Online Marketing Spa for nonprofit communicators. If your online marketing looks a little tired or you feel like it needs a boost of energy, this e-clinic is for you. Register Now for the Online Marketing Spa.

Creating an Online Marketing Strategy in Two Hours at #10NTC

Kivi's Nonprofit Communications Blog

We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page.

Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development programs. loving team 2’s thanks for attending email the day after event to get people to go online to share their impressions.

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Looking for an online marketing crash course for your nonprofit? Online Marketing Basics: From Email to Social Media (Wednesday, February 11). Creating Online Evangelists: How to Excite and Motivate Your Supporters (Tuesday, February 17).

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Convio Online Marketing Benchmark Study – 2011

The Agitator

billion online in 2011. Increase in online monthly giving — now accounts for 6.9% of online revenue. If there’s one thing the online medium should excel at, it seems to me it should be launching and reinforcing monthly giving programs. Just released.

Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story.

New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online.”

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. online volunteers to participate in offline programs. Give your online marketing staff them the autonomy to make good decisions regardless of the HIPPO (Highest Paid Person’s Opinion) in the room.

Marketing is easy, right?

iMarketSmart

Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing “easy” But deciding which ones to use… that’s another story.

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.

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5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. And what’s the game in nonprofit marketing?

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

The Convio Online Marketing Nonprofit Benchmark Index™ Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Accidental Techies E-Newsletters Fundraising Mixed Links Mobile Nonprofit Communications Online Marketing Social Networking We''ve Moved! Update your Reader Now.

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Top online marketing mistakes - and how to avoid them

Nonprofit Marketing Blog

Prestige Marketing emailed me this nifty infographic today. Our mistake is rarely too much advertising instead of content marketing - because we can’t afford ads! Top 5 Online Marketing Mistakes [Infographic Click here if you can’t see it well.). If I had to apply this to nonprofits, I’d modify this a bit. Here are the top nonprofit variations of these errors: 1.

Are mobile devices impacting your planned giving marketing plans?

iMarketSmart

That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails). Communication marketing Mobile marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Uncategorized mobile online marketing

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How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss? Measuring the success of your nonprofit’s marketing strategy isn’t just a series of numbers.

Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. 23% of UK adults with home internet access watch catch-up TV online.

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Free Ofcom report provides latest update on UK online market

Giving in a Digital World

Yesterday Ofcom , the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet. 23% of UK adults with home internet access watch catch-up TV online.

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5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Invite an artist to illustrate your supporter’s thoughts submitted online. A Super Effective Online Fundraising Tool: The “Wins” Blog Post. Creative Ideas Ideas for Nonprofit Writers Nonprofit Communications Online Marketing

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Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Marc Pitman give you 4 Tips for Successful Online Fundraising this December. Gail Perry tell you How to Snag Those Last Minute Online Gifts. Fundraising Mixed Links Nonprofit Blog Carnival Online MarketingHappy Friday! Here are your Mixed Links for this week.

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Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

A new study by the Pew Internet and American Life Project looks at how photos and videos have become social currency online with 46% of internet users posting original photos or videos online. Happy Friday!

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How the tortoise beats the hare in planned giving marketing every time.

iMarketSmart

I’ve been thinking about all the different philosophies that people have when it comes to planned giving marketing. So that’s what lead me to create this little graphic that compares the tortoise and the hare in planned giving marketing.

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Why you should ignore Pokemon Go

iMarketSmart

Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO NOT chase it!

21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.

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HELP! Please….

iMarketSmart

I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject.

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Does an “empathy gap” exist among your donors?

iMarketSmart

But could doing so be a misguided marketing strategy? Related posts: >> A Bit of Empathy Might Be the Best Marketing Strategy. >> Fundraising Lead Generation Major Giving Planned Giving cultivation for major gifts emotional marketing empathetic marketing empathy marketing major gift fundraising major gift marketing nonprofit marketing online marketing Philanthropy planned gift marketing Planned Giving Marketing

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Top email marketing objectives were: keeping supporters informed (80%), attracting and retaining donors (64%), and driving online donations (61%). Total online revenue correlates closely with email list size.

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The top 10 reasons why your donor outreach fails

iMarketSmart

It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5. It fails to tell the donor what you want them to do. #4. It fails to prove “what’s in it for them” #3.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Should I have reached out privately to the person who posted the question on the List-Serve instead of posting my critique online? I tell people (especially my staff) to be careful about what they post online. No one likes to hear complaints. .

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The X Factor or Step 7 for Conducting a Successful Online Marketing Campaign

Marketing for Nonprofits

post, How to Get the Attention of 9,000 people in 1 week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps. Her "cause" is helping nonprofits to be smarter at marketing so that they can achieve their missions and change our world. Good marketing on or offline also includes an X Factor - a current event, metaphor, story, or (if you're lucky) a VERY OBVIOUS precipitating event which helps you spread your cause.

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. Cross-Post Database Direct Mail E-Mail Facebook Fundraising Marketing Nonprofit Research Social Media Study Convio database Electronic mailing list John Haydon marketing online fundraising online marketing

How Often to Email in 2013

Kivi's Nonprofit Communications Blog

Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now.

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4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.

Which Stupid Things Nonprofits Admit Most to Doing

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid We''ve Moved! Update your Reader Now.

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