Trending Sources

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up!

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. The second generation of the World Wide Web, which includes many more tools for online conversation and collaboration (social media).

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. I worked with nonprofits on a diverse array of online campaigns designed to drive awareness, engagement, fundraising, and more. And what’s the game in nonprofit marketing?

New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online.”

How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss? Measuring the success of your nonprofit’s marketing strategy isn’t just a series of numbers.

Change! Nonprofit Marketing Jobs

Getting Attention

Communications/Online Marketing Manager ACLU (New York, NY). Digital Marketing Manager KIVA (San Francisco, CA). Direct Response Marketing Officer Women for Women International (Washington, DC). Marketing and Engagement Administrator Mosaic Youth Theatre (Detroit, MI).

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Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications and Marketing Coordinator The Temple (Atlanta, GA). Marketing Manager Hebrew Free Loan (San Francisco, CA).

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3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Online Toolsvia GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate.

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

Are you looking to enhance your online marketing efforts this fall? Based on the success of our first in-person, small group Social Media Day Mastermind Workshop, we are getting back together for an interactive, comprehensive digital marketing deep dive!

21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.

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The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

It’s an email marketing best practice. Content Marketing Nonprofit Communications nptech Online MarketingCall me “Unknown” one more time. You absolutely need to include contact information in your emails (and other forms of communication).

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications Online Marketing Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” It’s a match made in marketing and fundraising heaven. .

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

Creative Ideas Marketing Team Nonprofit Communications nptech Online Marketing Social NetworkingImage Source: https://flic.kr/p/dzN6Vp. p/dzN6Vp. Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity? .

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Top email marketing objectives were: keeping supporters informed (80%), attracting and retaining donors (64%), and driving online donations (61%). Total online revenue correlates closely with email list size.

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Your Next Nonprofit Marketing Job: Monday Matters

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications Specialist, School Improvement & Marketing Manager Southern Regional Education Board (Atlanta, GA). Director of Marketing and Communications Little Free Library (Minneapolis – St. Marketing & Communications Associate Yoga Alliance (Alexandria, VA). Marketing & Community Relations Specialist Shriners Hospitals For Children (Chicago, IL).

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Should I have reached out privately to the person who posted the question on the List-Serve instead of posting my critique online? I tell people (especially my staff) to be careful about what they post online. No one likes to hear complaints. .

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How Often to Email in 2013

Kivi's Nonprofit Communications Blog

Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now.

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor cultivation fundraising tips nonprofit marketing numbered reasons why some donors prefer to stay anonymous online marketing philanthropy blog philosophy Strategy

Which Stupid Things Nonprofits Admit Most to Doing

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development npcommstupid We''ve Moved! Update your Reader Now.

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YOUR Next Nonprofit Marketing Job: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.).

Are you being tested?

iMarketSmart

Fundraising Digital Marketing donor relationship management fundraising tips major donor fundraising online marketing Philanthropy philanthropy blog philosophy Planned Giving StrategyMark Zuckerberg’s big $100 million gift in 2010.

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Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

Fundraising Major Giving Planned Giving 80/20 rule average gift size best practices for planned giving cultivation for planned giving fundraising tips giftgiving Lead Generation major gift fundraising online marketing pareto principle philanthropy blog the 80/20 rule

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Accidental Techies E-Newsletters Fundraising Mixed Links Mobile Nonprofit Communications Online Marketing Social Networking We''ve Moved! Update your Reader Now.

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How You Can Revise Your Website, Raise Your Gifts 30%

Kivi's Nonprofit Communications Blog

Creative Ideas Fundraising Guest Bloggers Nonprofit Communications Online Marketing Writing for the WebWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved!

Afraid of Twitter? 5 Quick Tips

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Social Networking newbies twitter We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well.

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4 Marketing Lessons Your Nonprofit Can Learn From Tinder

EveryAction

What does Tinder have to do with your nonprofit marketing strategy? Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing Probably a lot more than you realize.

How to use a blog to generate planned giving gifts.

iMarketSmart

We all know that planned giving marketing needs to be ubiquitous. Multi-channel planned giving marketing is here. Some donors simply like to read stories online using a blog. I believe we are beginning to understand the future of planned giving marketing.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. Read the first three marketing strategies below, then join us next week for the final three. So you’ve got a beautiful online donation page up and running. Abby Jarvis.

Join Me at the Online Marketing Spa

Kivi's Nonprofit Communications Blog

July 14 – July 30, I’m hosting an Online Marketing Spa for nonprofit communicators. If your online marketing looks a little tired or you feel like it needs a boost of energy, this e-clinic is for you. Register Now for the Online Marketing Spa.

*YOUR New Nonprofit Marketing Job—Movin’ up Monday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Director of Marketing and Communications , New York Academy of Medicine. Manager, Online Marketing , USA for UNHCR (Washington, DC).

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Does an “empathy gap” exist among your donors?

iMarketSmart

But could doing so be a misguided marketing strategy? Related posts: >> A Bit of Empathy Might Be the Best Marketing Strategy. >> Fundraising Lead Generation Major Giving Planned Giving cultivation for major gifts emotional marketing empathetic marketing empathy marketing major gift fundraising major gift marketing nonprofit marketing online marketing Philanthropy planned gift marketing Planned Giving Marketing

How the tortoise beats the hare in planned giving marketing every time.

iMarketSmart

I’ve been thinking about all the different philosophies that people have when it comes to planned giving marketing. So that’s what lead me to create this little graphic that compares the tortoise and the hare in planned giving marketing.

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16 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Activism Marketing and Social Media Manager , Care2. Director of Marketing and Communications , Berkshire Taconic Community Foundation (Sheffield, MA). Marketing and Communications Manager , Prevent Cancer Foundation (Alexandria, VA). Online Marketing Intern , PETA (Los Angeles, CA). Nonprofit Marketing Jobs—October 21, 2013.

The Convio Online Marketing Nonprofit Benchmark Index Study

DonorDigital

Gene Austin wrote in the June 2011 issue of Mal Warwick’s Newsletter that Convio recently released its fifth annual Online Marketing Nonprofit Benchmark Index™ Study designed to help nonprofit professionals understand beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. Key findings of the 2011 study include: Online fundraising continues to grow.

Transform Your Supporters into Powerful Marketers

Getting Attention

Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. I’m so eager to share it with you, as there’s huge potential for your nonprofit marketing impact.

When You Don’t Meet Your Fundraising Goal

Kivi's Nonprofit Communications Blog

Fundraising Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Your AdviceWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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