Trending Sources

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Read the first three marketing strategies below, then join us next week for the final three. Abby Jarvis. Kristina . Congratulations!

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1.

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. Getting the message?

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. Marketing bank for logos, photos, stories, etc.

8 posts that will help you develop a solid planned gift marketing strategy

iMarketSmart

Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy.

Lead 18

Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Love the daily blogging? Great!

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. And what’s the game in nonprofit marketing?

Media 69

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends

7 Legacy Gift Marketing Strategies… But Which One Works Best?

iMarketSmart

Every marketing effort should start with a solid strategy. That includes legacy gift marketing! My recommended strategy.

Take Diana Nyad’s Marketing Advice

Getting Attention

Define what victory looks like for your marketing, then design a realistic plan to get there. Set yourself up to succeed! Subscribe today.

Cuba 99

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

3 Things Your Nonprofit Can Do Instead of Facebook Marketing. In marketing (and in life), never put all your eggs in one basket.

The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Your content marketing strategy is relevant and valuable to your PSIs, so that. You are one of the favorite organizations, so that.

How to Solve Any Nonprofit Marketing Problem [New Video]

Kivi's Nonprofit Communications Blog

I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought.

Video 68

Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

Nonprofit marketing and fundraising have simple rules too. Nonprofit social media policies are based on boundary rules.

Rules 64

Stupid Things Nonprofit Marketers Can Stop Doing [FREE Webinar]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. We''ve Moved!

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships.

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Nonprofit Marketing Strategy TrendsToday, let’s look at just three of the twelve goals we asked about.

Creating Marketing Personas [Worksheet]

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy audience personas research We''ve Moved! We''ve Moved!

21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. We''ve Moved! Update your Reader Now.

Link 90

Three Stages of Nonprofit Marketing Maturity

Kivi's Nonprofit Communications Blog

We also call this “spray and pray” marketing – and this isn’t the good kind of prayer.). This is my attempt at describing these phases. Great!

The Nonprofit Marketing Wisdom Guide

Kivi's Nonprofit Communications Blog

Being a nonprofit marketer can be an overwhelming experience. Nonprofit Communications Nonprofit Marketing StrategyYikes!

Guide 70

How to Measure the Impact of Your Nonprofit Marketing

Fundraising 123

That’s changed the life of most marketers I know, who have been asked (pressured even, in some cases) to harvest and analyze more data than ever before. This high-speed ramp-up is a real pressure for us marketers who are already overstretched. The right marketing measures deliver huge value to your organization…. And you fail.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Cause-Related Marketing does a world of good. Paid search, for instance.

Three Essential Nonprofit Marketing Paths for 2011

Kivi's Nonprofit Communications Blog

Let your supporters see who you are and what you stand for (in marketing speak, we call that your brand.) Be Your Own Media Mogul.

Band 71

When Fundraising is Your Marketing Goal – And Not

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Marketing Team Nonprofit Communications Nonprofit Marketing StrategyWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Goal 45

IT Staff, Marketing and Leadership #13ntc

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. We''ve Moved!

How to Involve Staff in Nonprofit Branding

Kivi's Nonprofit Communications Blog

Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding

Brand 87

5 Leadership Failures That Hurt Communications and Fundraising

Kivi's Nonprofit Communications Blog

No Real Strategy. Strategy, by definition, requires choices to be made. “Spray and pray” is not strategy.

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

It’s a match made in marketing and fundraising heaven. . Backlash is inevitable. Here’s why I think this worked so well. Get Ice.

Viral 127

8 simple ideas to involve your donors and build deeper connections

iMarketSmart

Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember.

Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

If you are participating, how does it fit into your year-end strategy? For example. What’s the ask, specifically? Will there be a match?

Five Ways to Sabotage Your Call to Action

Kivi's Nonprofit Communications Blog

Advocacy Fundraising Nonprofit Communications Nonprofit Marketing Strategy Don’t shoot yourself in the foot! Being Too Vague.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

Everyone says the number one reason why people give is because they were asked. Tweet this! Tweet this! What values are most important to you?

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy.

Finding Purpose: You and Your Nonprofit

Kivi's Nonprofit Communications Blog

I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day.

3 Barriers to Integrated Marketing Success

Getting Attention

Successful integrated marketing goes beyond the communications products you put out there in the world. A huge thank you never hurts. #2)

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

On Tuesday, I shared a Theory of Change for nonprofit marketing. Inbound marketing works on reporters too! Help me!” If so, Let’s talk.