The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most planned giving marketing strategies are not effective. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others?

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Before you even start marketing your online donation page, you need to segment your existing database into different groups.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form.

8 posts that will help you develop a solid planned gift marketing strategy

iMarketSmart

Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take.

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The simplest and most effective 6-step major gift and planned gift marketing strategy ever

iMarketSmart

If your marketing strategy doesn’t include these steps, you are probably costing your organization a lot of money. GET A DEMO AND WE’LL SHOW YOU HOW PEOPLE JUST LIKE YOU ARE SUCCEEDING WITH THIS 6-STEP STRATEGY. The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys.

Creating an Online Marketing Strategy in Two Hours at #10NTC

Kivi's Nonprofit Communications Blog

They knew they needed a social media strategy, but found the whole idea completely overwhelming. We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page.

Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

Three teams made up of consultants from four different agencies ( Beaconfire Consulting , Forum One Communications , Free Range Studios , and Firefly Partners ) got together on a Sunday for a strategy and design competition.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing.

The simplest planned giving marketing strategy (5 things you must do)

iMarketSmart

The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing.

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship.

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Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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Creating an Online Fundraising and Marketing Strategy to Thrive in Tough Times

Fundraising 123

As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics.

Creating an Online Fundraising and Marketing Strategy to Thrive in Tough Times

Fundraising 123

As with most endeavors, success in online community building depends on having a sound strategy that helps you identify the right tactics, and to measure whether those tactics are working. This presentation provides an overview of creating an online strategy (fundraising and marketing), reviews several current tactics and provides tools for measuring the success of these tactics. Register now! And download materials below "Related Documents.")

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. 3 “musts” for better content marketing: Listen and understand your audience.

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.

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How Nonprofit Marketing Varies by U.S. Region

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

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Creating Marketing Personas [Worksheet]

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy audience personas research We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Content Marketing Mixed Links Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. I know, and have seen, that even the smallest nonprofit can rock their online marketing. And what’s the game in nonprofit marketing?

Content Marketing for Nonprofits, Explained [Video]

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy Trends Video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

How to Solve Any Nonprofit Marketing Problem [New Video]

Kivi's Nonprofit Communications Blog

I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. CoCoa Club Videos Nonprofit Communications Nonprofit Marketing Strategy

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6 Ways to Stop Reacting All the Time and Get More Strategic

Kivi's Nonprofit Communications Blog

But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. CALM Nonprofit Communications Nonprofit Marketing Strategy

The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers. Your content marketing strategy is relevant and valuable to your PSIs, so that.

Take Diana Nyad’s Marketing Advice

Getting Attention

Define what victory looks like for your marketing, then design a realistic plan to get there. Capture the data and anecdotes that help you fine-tune your marketing approach to do better next time round. There are many ways to get to your marketing goals.

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Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]

Kivi's Nonprofit Communications Blog

In this first video, we look at the three pillars that all nonprofit marketing work should tie back to — and how the overwhelming majority of conversations I have with executive directors start with just one pillar. CoCoa Club Videos Nonprofit Marketing Strategy

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When Fundraising is Your Marketing Goal – And Not

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Marketing Team Nonprofit Communications Nonprofit Marketing StrategyWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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IT Staff, Marketing and Leadership #13ntc

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

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GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Copywriting Fundraising Ideas for Nonprofit Writers Nonprofit Communications Nonprofit Marketing StrategyCongratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome?

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Three Stages of Nonprofit Marketing Maturity

Kivi's Nonprofit Communications Blog

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature.

My Five Rules for Repurposing Your Content #npcomm Style

Kivi's Nonprofit Communications Blog

So I created five of them to help guide your repurposing strategy. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy Publication ManagementRepurposing your content is essential to your success.

Three Musts Before Measuring Your Marketing Really Matters

Kivi's Nonprofit Communications Blog

Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success. Strategy is about limiting the number of goals, making hard choices about how you achieve those goals, and then committing the resources to the work.

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? It’s the difference between “interruption” marketing tactics that scream “Look at me!

Stupid Things Nonprofit Marketers Can Stop Doing [FREE Webinar]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

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7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

Here are seven signs that your communications strategy isn’t actually strategic. It says you will employ a “variety of strategies, objectives, and tactics,” but never elaborates on what those are. Which strategies? Real strategies choose.

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction.

Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

Last week, I shared a theory of change for nonprofit marketing , connecting your tactical communications work to your nonprofit’s larger mission. Some act as internal marketing or PR agencies that offer strong advice, but ultimately do not make final decisions.

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Multi-channel marketing and planned giving

iMarketSmart

“This time Seth’s post DOES apply for planned giving marketing. Of course I advised against that strategy. Instead, they are opting for a true multi-channel strategy. Today Seth Godin writes , “Repetition increases the chance that you get heard.”