Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.

Social Media Is Not a Marketing Strategy

SocialButterfly

Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. The use of these platforms can truly transform a business by moving beyond brand marketing. An Opportunity for Social Marketers.

Trending Sources

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Before you even start marketing your online donation page, you need to segment your existing database into different groups.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Alongside email, social media stands as a powerful digital marketing tool that can lead donors to your online donation form.

Online 105

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

The simplest planned giving marketing strategy (5 things you must do)

iMarketSmart

The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). Oh… and, finally, you need to actually do the marketing.

Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in.

8 posts that will help you develop a solid planned gift marketing strategy

iMarketSmart

Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take.

Plan 17

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. I know, and have seen, that even the smallest nonprofit can rock their online marketing. And what’s the game in nonprofit marketing?

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

ROI 88

Take Diana Nyad’s Marketing Advice

Getting Attention

Define what victory looks like for your marketing, then design a realistic plan to get there. Capture the data and anecdotes that help you fine-tune your marketing approach to do better next time round. There are many ways to get to your marketing goals.

The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

As I was writing the first section of my new book on nonprofit content marketing strategies, I decided to sketch out a theory of change for nonprofit marketers. Your content marketing strategy is relevant and valuable to your PSIs, so that.

How to Solve Any Nonprofit Marketing Problem [New Video]

Kivi's Nonprofit Communications Blog

I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. CoCoa Club Videos Nonprofit Communications Nonprofit Marketing Strategy

Club 68

7 Legacy Gift Marketing Strategies… But Which One Works Best?

iMarketSmart

Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right into tactics without sitting down to develop a strategy that is sure to provide the best results. Strategy #1: Based on “life-stage” .

Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now.

Stupid Things Nonprofit Marketers Can Stop Doing [FREE Webinar]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

Free 68

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

This happens all the time in nonprofit marketing and fundraising too. Here are four strategies to make nonprofit communications decisionmaking less exhausting. You finally get the communications strategy on the agenda for the board meeting, or the staff retreat, but it’s at the end.

Work 73

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. Cause marketing trades on the trust that people, usually consumers, put in the cause and the sponsor. Cause-Related Marketing does a world of good.

Creating Marketing Personas [Worksheet]

Kivi's Nonprofit Communications Blog

Marketing Team Nonprofit Communications Nonprofit Marketing Strategy audience personas research We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

Three Stages of Nonprofit Marketing Maturity

Kivi's Nonprofit Communications Blog

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature.

The Nonprofit Marketing Wisdom Guide

Kivi's Nonprofit Communications Blog

Being a nonprofit marketer can be an overwhelming experience. Nancy recently released The Nonprofit Marketing Wisdom Guide 2012 at GettingAttention.org which contains tested, proven strategies shared by nonprofit marketers, consultants and fundraisers from around the world.

21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction.

How to Measure the Impact of Your Nonprofit Marketing

Fundraising 123

That’s changed the life of most marketers I know, who have been asked (pressured even, in some cases) to harvest and analyze more data than ever before. This high-speed ramp-up is a real pressure for us marketers who are already overstretched. The right marketing measures deliver huge value to your organization…. Everything you do nonprofit marketing-wise has to be about your audience if you want to engage and motivate them to give, volunteer, or sign a petition.

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” Nonprofit marketing and fundraising have simple rules too.

Rules 70

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good.

Three Essential Nonprofit Marketing Paths for 2011

Kivi's Nonprofit Communications Blog

It’s best if you can set aside time to create a real marketing strategy , but if you can’t, give yourself 15 minutes of peace and quiet to contemplate how you can take your organization down each of these three paths that I think are essential to nonprofit marketing today.

When Fundraising is Your Marketing Goal – And Not

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Marketing Team Nonprofit Communications Nonprofit Marketing StrategyWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

8 simple ideas to involve your donors and build deeper connections

iMarketSmart

Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.

Ideas 76

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun!

IT Staff, Marketing and Leadership #13ntc

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Professional Development We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

How to Involve Staff in Nonprofit Branding

Kivi's Nonprofit Communications Blog

Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.

5 Leadership Failures That Hurt Communications and Fundraising

Kivi's Nonprofit Communications Blog

No Real Strategy. Strategy, by definition, requires choices to be made. Not a bunch of ways, but the best way, in your best judgement? ”All of the above” is not strategy. “Spray and pray” is not strategy. You need a strategy (see #1).

Team 117

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

It’s a match made in marketing and fundraising heaven. . Advocacy Creative Ideas Fundraising Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality Online Marketing Social Networking Trends

Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

If you are participating, how does it fit into your year-end strategy? You can use it as the public launch of your year-end strategy (which means you’ve actually been talking about it publicly for at least a couple of weeks before that.)

Five Ways to Sabotage Your Call to Action

Kivi's Nonprofit Communications Blog

Advocacy Fundraising Nonprofit Communications Nonprofit Marketing Strategy Don’t shoot yourself in the foot! I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us.

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

This is not a strategy. Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant.

Finding Purpose: You and Your Nonprofit

Kivi's Nonprofit Communications Blog

I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing and fundraising itself.

3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.