What Book Has Changed Your (Professional) Life?

Getting Attention

A few weeks ago, long-time colleague Steve Damiano, Director of Professional Development at New York City’s Support Center for Nonprofit Management, asked me to recommend a few marketing books for his nephew, soon to graduate with a marketing degree.

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Macromarketing and Social Change

Social Marketing and Social Change

"Most social marketing programs occur within a micromarketing environment. Producers have the responsibility of sensing these needs or demands, identifying unmet needs or unresolved problems, and using the marketing mix to develop offerings that provide personal, organizational, and social benefits. Among social marketers in the developing world, the analysis of markets is a core competency, especially the structure and dynamics of the distribution system for products and services.

Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me. And, some times, theories and research in communication have lessons to be learned and applied by social marketers as well.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. As I look forward with social marketing, I bring a set of experiences over the past few years that color my view.

Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me. And, some times, theories and research in communication have lessons to be learned and applied by social marketers as well.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.