Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Here are five content marketing strategy essentials to get you headed in the right direction.

4 Top Marketing Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Here’s another quick peek at the data coming in for the 2019 Nonprofit Communications Trends Report ( take the survey here ). For the first time, we asked about specific communications strategies. Not goals , not tactics, but strategies. Permission-based marketing is sharing content with specific people who have signed up, subscribed, or otherwise agreed in advance to join your mailing lists and lists of social followers.

Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective.

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy.

Video Interview: VolunteerMatch’s Content Marketing Strategy

Kivi's Nonprofit Communications Blog

I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in.

Mixed Links for Nonprofit Communicators – February 22, 2019

Kivi's Nonprofit Communications Blog

Do you want the best articles, posts, tips, and more from around the world of marketing and fundraising? This week I have more trends for 2019, marketing to millennials, free tools for nonprofits, and Ryan Reynolds. Here are 8 Actionable Nonprofit Social Media Tactics.

2013 Nonprofit Communications Trends [Infographic]

Kivi's Nonprofit Communications Blog

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Find out How to Build a Sustainable Social Marketing Strategy [Infographic]. The New Influencer tries to answer the question – For Nonprofits, Do Happy Faces Or Sad Faces Raise More Money? Hootsuite gives us 8 of the Best SEO Tools for Social Media Marketers.

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Mixed Links for Nonprofit Communicators – December 14, 2018

Kivi's Nonprofit Communications Blog

Please, join me as we dive into the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Here are 10 Marketing Trends That Will Dominate 2019. But 5 Bad Habits Marketers Should Drop in 2019.

Day in the Life of a Nonprofit Communicator – Celeste Kaufman

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Day in the Life Nonprofit CommunicationsCeleste Kaufman.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Read the first three marketing strategies below, then join us next week for the final three. Let’s talk about marketing your online donation page! Don’t Forget Traditional Communications. Communication preference. Tell your nonprofit’s story. Abby Jarvis.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

You can find the first 3 strategies here. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. Don’t Forget Traditional Communications. Services like Qgiv’s allow nonprofits to place a donation form within their Facebook page.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

John Haydon shares the Top 5 Nonprofit Conferences for 2017. Kivi and I will be at the Nonprofit Technology Conference in March so say “Hi!” Be sure you know The Subterranean Foundations of Any Good Content Marketing Strategy. Nonprofit Training.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Chester Branch gives us the skinny on the 7 Digital Marketing Trends That Will Rule 2017 [Infographic]. Abby Jarvis of Qgiv (and my fellow sci-fi television show enthusiast) wrote a guest post for Guidestar sharing Five Marketing Strategies to Bring Supporters to Your Donation Page.

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Creating an Online Marketing Strategy in Two Hours at #10NTC

Kivi's Nonprofit Communications Blog

Last week at the Day of Service at the Nonprofit Technology Conference in Atlanta, I met with Executive Director Megan Anderson and Volunteer Coordinator Courtney Hodges of the Furniture Bank of Metropolitan Atlanta. Another story can go out in print communications.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s not quite time for the weekend yet, but we can dive into some Mixed Links right now… For most organizations, Personable is Profitable: A Case to Rethink Your Content Marketing Strategy. Here are 3 Tips from Top Leaders to Beat Content and Social Marketing Fatigue.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Crisis Management and Communications. I also recently did a presentation on nonprofit social media crisis communications for the Virginia Association of Fundraising Executives. Internet Marketing. Finally don’t forget to vote for your favorite nonprofit tagline.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

mean Links… Kivi is doing a free webinar for Bloomerang, June 1st, on What a Communications Plan Should Look Like. Last week Vu Le at Nonprofit AF, posted How Donor-Centrism Perpetuates Inequity, and Why We Must Move Toward Community-Centric Fundraising. Nonprofit Training.

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5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications

Kivi's Nonprofit Communications Blog

I am on a roll lately with meeting talented communications professionals who are willing to blog for us on topics we haven’t covered well here in the past. Rivera on how to best create multilingual communications for your community. Patricia V. Rivera.

Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef. Battle Nonprofit.&#. Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development programs.

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. Many nonprofits upped their efforts on digital channels , and reaped the benefits. I know, and have seen, that even the smallest nonprofit can rock their online marketing.

Day in the Life of a Nonprofit Communicator – Althea Dryden

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Tell us what you do in a typical day as a nonprofit communications pro. Althea Dryden.

Day in the Life of a Nonprofit Communicator – Lisa Sherrill

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Lisa Sherrill.

Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

For this month’s Nonprofit Blog Carnival , Nancy Schwartz shares the path to year-end communications and fundraising success. Abny Santicola at Fundraising Success Magazine did a great job summarizing my webinar on nonprofit blogging.

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Day in the Life of a Nonprofit Communicator – Michelle Scharlock

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro.

Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

In the end, it will be a lot easier for our Free Learning Center members and All-Access Pass holders , as well as anyone attending a webinar, to get their nonprofit marketing tips and training, but right now we’re working hard to get all the kinks worked out.

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Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here are some “ Mixed Links &# - my version of a Friday cocktail hour of refreshing stuff for nonprofit communicators. Speaking of videos, Idealware has a new article on how nonprofits can use video on the web. Generosity as a Marketing Strategy. Happy Friday!

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Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key.

When There’s No Strategy in Your Communications Strategy

Kivi's Nonprofit Communications Blog

” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy? Nonprofit Communications Nonprofit Marketing Strategy“There’s no there there.”

So You Made an Audience Persona. Now What?

Kivi's Nonprofit Communications Blog

Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Make it a communications goal to help your supporters achieve their goals. she has been solving communications problems at AFSC since 2014. Beth Hallowell.

6 Ways to Stop Reacting All the Time and Get More Strategic

Kivi's Nonprofit Communications Blog

But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. The post 6 Ways to Stop Reacting All the Time and Get More Strategic appeared first on Kivi's Nonprofit Communications Blog.

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. Marketing bank for logos, photos, stories, etc.

You Might Need New Tech More than New Staff

Kivi's Nonprofit Communications Blog

Accidental Techies Advocacy Content Marketing Fundraising Hiring Consultants Nonprofit Communications Nonprofit Marketing Strategy nptech Online Tools TrendsWe've Moved! Update your Reader Now.

Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

While you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. The post Defining Your Niche Is an Essential Part of Your Content Strategy appeared first on Kivi's Nonprofit Communications Blog. Content Marketing Copywriting Nonprofit Communications Nonprofit Marketing Strategy

21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Professional Development Trends npcommstupid We''ve Moved! Update your Reader Now.

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21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Professional Development Reviews Trends We''ve Moved! Update your Reader Now.

Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends We''ve Moved! Update your Reader Now.

How to Involve Staff in Nonprofit Branding

Kivi's Nonprofit Communications Blog

Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.

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Your Nonprofit Communications Audit Will Increase Clarity & Impact

Getting Attention

I recently received this Ask Nancy query and was eager to respond ASAP, as this is a question I hear frequently from nonprofit communicators like you… Dear Nancy, Colleagues at two other organizations in our county are in the middle of communications audits. What is a communications audit, and what value does it deliver? That’s the ideal way to prioritize marketing strategies. Definition — What is a communications audit?

How Nonprofit Marketing Varies by U.S. Region

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Dump them in your normal communications stream without recognition or welcome? So, how does this translate to the nonprofit sector? According to the 2016 M+R Benchmarks Study (pdf), 64 percent of nonprofit respondents send at least one dedicated welcome email to new subscribers.

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How Often to Email in 2013

Kivi's Nonprofit Communications Blog

Content Marketing E-Newsletters Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management TrendsWe've Moved! Update your Reader Now.

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When Doing a Crappy Job Is a Good Thing

Kivi's Nonprofit Communications Blog

Nonprofit Communications Nonprofit Marketing Strategy Professional Development Publication Management We''ve Moved! Update your Reader Now.

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