How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. I remain thoroughly convinced that nonprofit online marketing does not have to be an uphill battle, or a cause of overwhelm and stress.

Free Webinar: Quick and Dirty Marketing Plans

Kivi's Nonprofit Communications Blog

Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. That’s why I’m hosting a free webinar on Wednesday, November 16, 2011 where you’ll learn how to create a “quick and dirty” marketing strategy.

Finally, you can learn what words work to raise money!

iMarketSmart

For instance, some of the worst words for planned gift marketing are: Bequest; Charitable Gift Annuity; and Remainder Interest Deed. The post Finally, you can learn what words work to raise money!

Creating a Marketing Plan for the Rest of 2010

Kivi's Nonprofit Communications Blog

Is your marketing plan for 2010. I’m going to show staff at 20 nonprofits how to take control of their marketing programs , set realistic goals, prioritize how they spend their time and money, and make great things happen for their organizations by the end of 2010.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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Paradox Marketing Plan #3 - The Time Factor

Mission Paradox Blog

Time is one of the most vital, but unappreciated, marketing factors.    If you think you need eight weeks to execute your marketing plan, give yourself 10 weeks.    The first is that things also go wrong when executing a plan.  Also remember that there is a connection between the time you spend on marketing and the money you spend on marketing.  The amount of time you need to execute the plan.

Paradox Marketing Plan #2 - Financial Goals

Mission Paradox Blog

So you've decided what your strategic marketing goals should be.    Now let's talk about the money.  Next up: a primer on time and it's role in marketing.   Marketing Strategy Paradox Marketing Plan  First, please revisit this post on setting financial objectives.    It talks about some of the elements you should consider when determining those goals. 

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9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Recommendations: >> How to write letters that raise money. >> How NOT to write a letter to your supporter community. Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school.

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). We need to blanket the prospects that have high-planned giving scores.

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My Gift To You This Holiday Season

iMarketSmart

A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” “You can’t close planned gifts with a website!”

3 Ways to Stay Safe from Cyber Attack

Getting Attention

These are easy to use and can save you a lot of money if you get his with a ransomware attack. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Yes, this has to matter to you.

What’s your fundraising asking style?

iMarketSmart

Now you can find your Asking Style for free and learn how you can use it to raise more money here. According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” ” But, don’t be fooled by stereotypes.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

Recently, Claire Axelrad (the nonprofit sector’s “practical visionary”) wrote about Shark Tank and what you can learn from the show to raise more money. The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | .

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Your planned giving offers need to change

iMarketSmart

But most of all, they focus on your supporters’ needs and desires, not on their money. Recommendations from blogs we follow. >> Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting. >> Raise more money – Talk about the Need, not yourself.

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How NOT to write a letter to your supporter community

iMarketSmart

Learn how to write appeal letters to major donors that raise money. Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. .

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12 questions to ask yourself to avoid disrespecting your supporters

iMarketSmart

Are you asking them for too much money too frequently? Fundraising Major Giving Planned Giving strategy donor retention fundraising tips legacy gift marketing Planned Giving MarketingIn the for profit world they call it customer service.

49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

iMarketSmart

If you need help trying to decide what to put on your planned giving website, here’s our in-house content guide and checklist. We use this as a starting point for each and every planned giving Site we build for our clients.

You don’t own your donors

iMarketSmart

You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. The decision as to where the money goes after your supporter’s lifetime is theirs— not yours.

The 7 biggest mistakes weak major gift officers make repeatedly

iMarketSmart

Focusing on the wrong donors (especially super-nice ones with no money). Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics.

7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

iMarketSmart

Believing that you are imposing on your supporters by asking them for money. Save your money. The post 7 common major gift marketing mistakes you should avoid this year (including planned gift marketing) appeared first on MarketSmart | .

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Your Nonprofit’s Annual Report: Drudgery or Opportunity?

Getting Attention

Here’s Kim… They waste paper, money, time; they’re a project management bear; besides, no one reads them anyway. As a writer and storyteller specializing in nonprofit marketing and communications, I can’t help but think annual reports have gotten a bum rap.

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2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. I think this is precisely why so many organizations are just plain bad at raising money and retaining donor support.

The best way to predict the future is to invent it

iMarketSmart

I used my marketing expertise to invent new ways of doing things. And, as I explored this new realm, I discovered that fundraising actually is marketing, customer service and sales. >> Introducing “ENGAGEMENT FUNDRAISING”— the Future of Nonprofit Marketing. >>

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The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most planned giving marketing strategies are not effective. They waste money. Planned gifts can (and do) come from just about anyone. So your planned gift marketing strategy should look like this: 1. They miss the mark.

Should you target market financial advisors in order to get more legacy gifts?

iMarketSmart

But, seriously, the decision to target market to financial advisors depends on the nonprofit that employs you. If you work for a Community Foundation, I’d say almost 90% of your marketing should support your efforts to meet and build relationships with local estate planning professionals. But if you work just about anywhere else I’d turn that upside-down so you use your marketing to help you generate leads and build relationships with individual donors.

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What to do about planned gift marketing when you don’t know what to do…

iMarketSmart

Planned giving is a new area for me. And now my new boss wants me to come up with an action plan for the next year. Next give each person a numerical ranking with 5 reflecting potential capacity (in other words, a 5 means they have money!).

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15 marketing essentials for major donors and legacy society members

iMarketSmart

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on your marketing for that audience. Don’t just ask for money, explain the problem/need and empower them to make an impact.

Do you really need to buy a planned giving website?

iMarketSmart

You don’t need to buy a planned giving website. For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation.

How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

Mention that the intern will not be asking for money. Write a script for the intern that includes: “Thank you,” “I’m an intern” and “I’m not calling to ask you for money” Include a personalization point for relevance and context if possible (i.e. Related posts: >> eBook: Words That Work – Part 2: The Phrases That Encourage Planned Giving. >> Make sure the intern cares about your mission.

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How You Can Print and Mail Without Breaking Your Budget

Ann Green

In my last post I wrote about Why You Shouldn’t Give Up on Direct Mail Some nonprofit organizations try to save money by cutting back on printing and mailing, but that could be a mistake if your donors prefer to hear from you by mail.

The easiest way to grow your Legacy Society (5 super-simple steps)

iMarketSmart

Everyone wants planned gifts. But so few invest the time and money necessary to inspire them. The survey should include a question that asks if they have included your organization in their plan already or if they need help. Fundraising Planned Giving best practices for fundraising best practices for planned giving fundraising blog Lead generation for planned giving legacy gift marketing legacy gifts planned gift marketing planned gift marketing ideas

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Where to Begin with Nonprofit Marketing

Getting Attention

I’m so proud of my friend and colleague Kivi Leroux Miller for crafting the excellent Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (partner link). Give us money.”. You’ll find much more in The Nonprofit Marketing Guide !

What’s wrong with the words on planned giving websites?

iMarketSmart

Now that I have your attention, I’m actually going to tell you that the problem with planned giving websites doesn’t begin with the words. Is marketing planned giving at all like selling insurance? Ok, I realize that a car wash is not the same as planned giving.

Stay Connected Throughout the Year by Using a Communications Calendar

Ann Green

One reason is people feel they only hear from the nonprofits they support when the organizations are asking for money. This is not just a job for your marketing department. Communications marketing planning communications calendar Donor retention continues to lag.

How to Communicate in the Shadow of the Japanese Disaster – Practical Tips for Nonprofits

Getting Attention

Read the full article for more practical guidance on how to move your marketing forward, despite the troubled times. Be proactive and specific in conveying the process for distributing donations and where/how/when the money will be spent. P.S. Learn how to strengthen your nonprofit’s marketing impact with the new 2011 Guide to Nonprofit Marketing Wisdom.

4 simple suggestions to improve your planned giving marketing.

iMarketSmart

Most people think planned giving marketing is complicated. Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving messages omnipresent. Be sure to employ all the free (or low-cost) marketing channels you have available to you. The marketing funnel in fundraising usually involves acquisition and cultivation strategies. Do that with acquisition marketing.

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Data suggests more planned gifts could be headed your way

iMarketSmart

According to a 2009 report found in Financial Services Review, the number of charitable estate plans steadily increased among Americans aged 55-64 between 1996 and 2006. The report cited “this increase was driven in large part by higher levels of education and childlessness and by an increasing propensity for those without children to make charitable estate plans.” ” Keep in mind that competition for planned gifts is heating up.

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It’s Mildred not Millie!!

iMarketSmart

So, when you write to Mildred asking for money, you better get her name right. Data Management Direct Marketing Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing Retention marketing UncategorizedFace it… you are not her friend. You don’t want to be her friend. And she doesn’t want you to be her friend. Yes, you work for an organization that she may love because it empowers her.

How to use a blog to generate planned gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.

How to use a blog to generate planned giving gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.

Concentric circles

iMarketSmart

Traditional planned giving marketing theory talks about concentric circles a lot. Or it could come from someone who inherited money late in life. Have you asked them to plan a gift for your organization after their lifetimes? marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized ask average gift size Board planned gift smart

Tomorrow – Learn How to TACTFULLY Ask for Bequests

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

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How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

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