Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

The single worst way to evaluate your planned giving marketing program. Fundraising 12 month planned giving marketing plan best practices for fundraising charity blog donor cultivation legacy giving brochure nonprofit marketing Planned Giving planned giving brochures samples Planned Giving Marketing planned giving marketing ideas planned giving marketing language planned giving marketing materials planned giving strategic plan planned giving strategies that work slideshare

Plan 100

Should you target market financial advisors in order to get more legacy gifts?

iMarketSmart

But, seriously, the decision to target market to financial advisors depends on the nonprofit that employs you. If you work for a Community Foundation, I’d say almost 90% of your marketing should support your efforts to meet and build relationships with local estate planning professionals. But if you work just about anywhere else I’d turn that upside-down so you use your marketing to help you generate leads and build relationships with individual donors.

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New Logo? Don’t Forget to Update It Here

Kivi's Nonprofit Communications Blog

Many are obvious: Website template Email template Social media accounts – personal and organizational Business cards Letterhead Email signatures Advertising and marketing materials Any products, swag, or packaging you might use Building signage.

A powerful new way to deliver value to your future supporters

iMarketSmart

Next your institution simply reviews and approves Student Playbook’s marketing material and supplies a list of parents to Student Playbook using their secure data transfer process.

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. If your nonprofit marketing emails are going unopened, have a low click through, or engagement rate, it’s not because Gen Z “doesn’t use email.”.

How to Create a Volunteer Handbook Your Volunteers Will Use

Get Fully Funded

Without a handbook, volunteers may feel disconnected and unsure of their role and responsibilities because once training is over, there are no materials for them to reference later.

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5 Data Hygiene Methods for Your Nonprofit

Ann Green

As AccuData Integrated Marketing’s data hygiene guide explains , data hygiene is important for businesses because “dirty” data leads to inefficiencies in tracking leads, marketing missteps, and the inability to personalize outreach materials. in Marketing and an M.B.A

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3 Marketing Tips to Promote Your Virtual Fundraiser

J Campbell Social Marketing

Market on multiple platforms. According to Snowball’s virtual fundraising guide , an effective online registration form for your fundraiser is a critical component of your marketing strategy. Market on multiple platforms.

How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. You don’t have to limit your Planned Giving marketing to standalone appeals.

Are you an enlightened marketer?

iMarketSmart

Do you use big words when you talk about your marketing campaigns? Do your marketing materials look really nice? Do you find yourself working hard to convince others that your marketing works but you have no real-world results to support your claims? If any of the above are true, you might be an enlightened marketer. marketing results

How a Brand Guide Can Transform Your Nonprofit

NonProfit Hub

A great set of brand guidelines will govern more than which logo you use in your marketing materials. Whether you’ve invested the time and energy into creating a brand guide , you have a brand. According to Jeff Bezos, it’s “what people say about you when you’re not in the room.”

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How to Find and Work with a Nonprofit Virtual Assistant

Get Fully Funded

Your VA can make sure all your marketing materials and communications are branded appropriately and consistently. Manage your communication calendar: Your communication calendar should track your email marketing communications, blog posts, and social media posts.

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Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Do you have links to your social media accounts on all marketing materials?

The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

NOTE: This article is for marketers and fundraisers alike – anyone at your organization who communicates with donors or donor prospects. Second: Get marketing and development staff on the same page. You may be a department of one, in charge of all communications, outreach, fundraising, marketing, and social media, and in that case, put on all of your hats.). Examine your marketing materials. Nonprofits, we are failing our donors.

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Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. Marketing your fundraising event is a necessity to attract attendees. But the marketing process can feel overwhelming, especially since every detail matters when it comes to receiving donations. The right tools and strategies can help you create a solid, focused marketing plan that promotes your nonprofit beyond the event itself. Amplify event with on-site marketing!

Thanks a Million: How to Thank Your Donors So They'll Come Back and Give More

Fundraising 123

Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. Jocelyn is also a recognized blogger and speaker on online marketing for social change. Amidst the hub-bub of annual reports, strategic planning and grantseeking calendar development, your focus as a fundraiser is out in front of you to the year ahead.

Creating a Unique Value Proposition for Your Nonprofit (Part 2)

Kivi's Nonprofit Communications Blog

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). If you are putting this online or in marketing materials, you can enhance the power of your UVP by adding “social proof.”

Writing a Sustainable Marketing Plan: 8 Essential Steps

Nonprofit Marketing Insights by GlobalOwls

Writing a Sustainable Marketing Plan: 8 Essential Steps. Sustainable marketing planning helps to meet the current needs of both stakeholders and the customers without compromises or practices that are harmful to any of the parties involved. Start With Extensive Market Research.

Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. Email marketing works best when an organization is utilizing the channel frequently with updated emails.

Keeping Up With Fundraising Trends (& Predicting New Ones)

J Campbell Social Marketing

That’s why if your nonprofit has yet to prioritize mobile-friendliness for your marketing materials, now is the perfect time to do so. The post Keeping Up With Fundraising Trends (& Predicting New Ones) appeared first on marketing for the modern nonprofit.

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4 Online Marketing Tips to Boost Your Fundraising Campaigns

Get Fully Funded

As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. . Therefore, you should use donor-centric messaging in your marketing campaigns.

Fundraiser’s Confidential: How to Adapt Now to the 6 Trends Changing the Fundraiser-Donor Relationship Forever

Fundraising 123

About our speaker: Katya Andresen Katya Andresen is Chief Operating Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Me Marketing vs. You Marketing

Fundraising 123

Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with “ Me Marketing. ” Me Marketing is the kind of communication that centers on the organization. You Marketing is just the opposite of Me Marketing. How can you change the copy to reflect more You Marketing ? Tags: Nonprofit Marketing Best Practices Inspiration

8 Online Fundraising Changes You Must Make in 2010

Fundraising 123

Looking for more details about how to improve your online programs this year Waiting for some "free time" to read the full eBook Interested in asking the author a few questions of your own About Our Speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Think about how many hours you spend online every day.

Fundraising During the COVID-19 Outbreak: 4 Best Practices

Ann Green

According to AccuData’s handy guide to effective data marketing , data-driven strategies aren’t limited to just setting goals. In other words, make note of which communication strategies have seen the most success in your previous marketing strategies and go from there.

Don’t Make It Look TOO Nice

Kivi's Nonprofit Communications Blog

“Visual communication is a super-important aspect of any nonprofit’s brand, and good design — the *best* you can possibly afford to get or create yourself — should be reflected throughout all marketing materials. There are some pretty slick-looking materials that are designed horribly — and a lot of websites that don’t have any semblance of smart UX design. Your reaction when your Executive Director says, “This looks TOO nice.”

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Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. After a quick review of its website, marketing materials, and social-media accounts, it was easy to diagnose a major reason why the organization had been struggling. This well-meaning nonprofit had all of the right tools to successfully market its programs and solicit donations. Make your supporters the superhero in your story.

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

Your print marketing materials and website pages are branded. Guest Post by Stephanie Pous. Adult Americans spend an average of two hours on their smartphones or desktops every day. Is your organization maximizing its online presence? If not, you could be missing potential donors. Check out my 13 tips that will help double your digital fundraising donations: 1) Go Mobile. Grab your smartphone and take a look at your website and donor page. Are they mobile-friendly?

Day in the Life of a Nonprofit Communicator – Cindy Schrauben

Kivi's Nonprofit Communications Blog

My priorities are designing five different billboards for our 60 Mentors in 60 Days recruitment campaign and begin to create/update marketing materials for several upcoming events. Right after this, I go into a meeting with our Development Director about end-of-year appeal, marketing for a gala that happens in November, and another small fundraising event next month. Cindy Schrauben.

Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan

Getting Attention

Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). Weaving your loose ends together is a prerequisite to your nonprofit marketing success but remains, for so many of you, a stubborn barrier. Here are two key tools we shared at the session; they are a huge help in getting started with your weaving: Nonprofit Marketing Plan Template.

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Day in the Life of a Nonprofit Communicator – Blair Trexler

Kivi's Nonprofit Communications Blog

She and her assistant are the only ones who work in Development for the organization so many hats are worn: donor relations, marketing, communications, etc. I check marketing materials and available brochures to see what needs replenishing prior to our meeting. Blair Trexler. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.

5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

Tell a visual story with your nonprofit’s marketing materials. Use social media marketing tools to automate output. Tell a visual story with your nonprofit’s marketing materials. Include visuals in your marketing materials and make it clear who the beneficiaries are. Make sure your logo, color scheme, and voice of your nonprofit are clear and consistent across all marketing channels.

Let's Get Together! 5 Steps to Combine Your Nonprofit's Social Media and Email Marketing

Fundraising 123

If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. This special Nonprofit 911 call identifies more guiding principles like these and focuses on takeway lessons for marketing , fundraising and public engagement. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Online Donors: Why They Leave and How to Get Them Back

Fundraising 123

Take advantage of the training materials below for this session to learn: Some staggering new data about repeat donors and recurring givers What your nonprofit can do to begin to build lasting relationships Which two ideas your team should focus to see real fundraising results About our speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media.

Online Donors: Why They Leave and How to Get Them Back

Fundraising 123

Take advantage of the training materials below for this session to learn: Some staggering new data about repeat donors and recurring givers What your nonprofit can do to begin to build lasting relationships Which two ideas your team should focus to see real fundraising results About our speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. This special Nonprofit 911 call identifies more guiding principles like these and focuses on takeway lessons for marketing , fundraising and public engagement. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Holidays in July: Get a Jump on End-of-the-Year Fundraising

Fundraising 123

Become friendly with an email marketing tool. These testimonials are great for all of the marketing materials you're building: website, letters, phone call scripts, etc. Tips 1-4 get right to the practical heart of your marketing strategy. Supporters choose to donate to organizations for a variety of reasons. Here 's a list of a few.) One particular reason (number 6 from our lovely list) is this: People love tax deductions.

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4 Smart Donor Segmentation Strategies for Nonprofits

Fundraising Coach

It’s all about communicating efficiently to meet each donor’s best interests, saving your marketing team’s time, and effectively reaching out according to your organization’s strategic plan.

Starting a Nonprofit: How to Strategically Plan Your Announcement

NonProfit Hub

The last thing you want is to make a spectacular introduction without the appropriate branding or marketing strategy to support it. Marketing can be an uncomfortable subject for nonprofits, largely because it’s not always well defined. But the truth is, marketing is an essential part of building your organization’s brand. Your marketing strategy communicates who you are, what your mission is and how you want to impact the world.

13 signs that you’re an Amateur Fundraiser online

Get Fully Funded

Your marketing materials are all business, with no stories that connect people to your cause. You’ve stuck your toe in the water to see how it feels, but you remain noncommittal. You don’t want to be left behind, but you either aren’t sure what to do or aren’t willing to invest the time (or money) to do it well. After all, everyone else is on Facebook, so you have to be there too, right? Here are some surefire signs that you are an amateur Fundraiser online: 1.

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Lessons Learned from Starting a Nonprofit in 2015

NonProfit Hub

But we had to make sure our marketing materials were ready to go before any announcement was made. This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our March/April 2015 edition, we explored how to make the most of National Volunteer Month. To reserve your free copy of our next issue, sign up today. . This article is also part of a series.

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Move Fast

Mission Paradox Blog

The marketing process is about making a lot of pretty good decisions, quickly , and then adjusting along the way. Taking three times as long to prepare your marketing materials isn't going to make the end product three times as better. Just get the marketing materials done and out to the public. Taking a few weeks to pick the perfect actress for a role. Taking a few days to figure out the perfect wording for an eblast.