Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

The single worst way to evaluate your planned giving marketing program. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?

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Should you target market financial advisors in order to get more legacy gifts?

iMarketSmart

But, seriously, the decision to target market to financial advisors depends on the nonprofit that employs you. If you work for a Community Foundation, I’d say almost 90% of your marketing should support your efforts to meet and build relationships with local estate planning professionals. But if you work just about anywhere else I’d turn that upside-down so you use your marketing to help you generate leads and build relationships with individual donors.

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Communications Mentoring Program – Fundraisers Welcome!

Kivi's Nonprofit Communications Blog

Here’s what the Fundraising Emphasis includes, in addition to the core marketing materials. Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. Marketing your fundraising event is a necessity to attract attendees. But the marketing process can feel overwhelming, especially since every detail matters when it comes to receiving donations.

The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

NOTE: This article is for marketers and fundraisers alike – anyone at your organization who communicates with donors or donor prospects. Second: Get marketing and development staff on the same page. Examine your marketing materials.

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Are you an enlightened marketer?

iMarketSmart

Do you use big words when you talk about your marketing campaigns? Do your marketing materials look really nice? Do you find yourself working hard to convince others that your marketing works but you have no real-world results to support your claims? If any of the above are true, you might be an enlightened marketer. marketing results

Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Do you have links to your social media accounts on all marketing materials?

Day in the Life of a Nonprofit Communicator – Cindy Schrauben

Kivi's Nonprofit Communications Blog

My priorities are designing five different billboards for our 60 Mentors in 60 Days recruitment campaign and begin to create/update marketing materials for several upcoming events. Cindy Schrauben.

Thanks a Million: How to Thank Your Donors So They'll Come Back and Give More

Fundraising 123

Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. Jocelyn is also a recognized blogger and speaker on online marketing for social change. Amidst the hub-bub of annual reports, strategic planning and grantseeking calendar development, your focus as a fundraiser is out in front of you to the year ahead.

Day in the Life of a Nonprofit Communicator – Blair Trexler

Kivi's Nonprofit Communications Blog

She and her assistant are the only ones who work in Development for the organization so many hats are worn: donor relations, marketing, communications, etc. I check marketing materials and available brochures to see what needs replenishing prior to our meeting. Blair Trexler.

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

Your print marketing materials and website pages are branded. Guest Post by Stephanie Pous. Adult Americans spend an average of two hours on their smartphones or desktops every day. Is your organization maximizing its online presence? If not, you could be missing potential donors.

Me Marketing vs. You Marketing

Fundraising 123

Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with “ Me Marketing. ” Me Marketing is the kind of communication that centers on the organization.

5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

Tell a visual story with your nonprofit’s marketing materials. Use social media marketing tools to automate output. Tell a visual story with your nonprofit’s marketing materials. You already know the importance of fundraising for your nonprofit.

Don’t Make It Look TOO Nice

Kivi's Nonprofit Communications Blog

“Visual communication is a super-important aspect of any nonprofit’s brand, and good design — the *best* you can possibly afford to get or create yourself — should be reflected throughout all marketing materials. There are some pretty slick-looking materials that are designed horribly — and a lot of websites that don’t have any semblance of smart UX design. Your reaction when your Executive Director says, “This looks TOO nice.”

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“Ho! Ho! Ho!” or “No! No! No!”

Kivi's Nonprofit Communications Blog

In my role as an ED, I took extra steps to challenge staff to create marketing materials that included people from varied perspectives. Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.”

Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan

Getting Attention

Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). Only 16% of nonprofits have marketing plans. It’ll change your life, and your marketing impact.

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Fundraiser’s Confidential: How to Adapt Now to the 6 Trends Changing the Fundraiser-Donor Relationship Forever

Fundraising 123

About our speaker: Katya Andresen Katya Andresen is Chief Operating Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

8 Online Fundraising Changes You Must Make in 2010

Fundraising 123

Looking for more details about how to improve your online programs this year Waiting for some "free time" to read the full eBook Interested in asking the author a few questions of your own About Our Speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Think about how many hours you spend online every day.

Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions

Cause Related Marketing

Moreover, Chili’s had a different QR code on other campaign marketing materials in restaurants which led people to a thank you from a St. My friend and fellow cause marketing blogger and author Joe Waters and I were once talking enviously about another one of St.

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Let's Get Together! 5 Steps to Combine Your Nonprofit's Social Media and Email Marketing

Fundraising 123

If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. This special Nonprofit 911 call identifies more guiding principles like these and focuses on takeway lessons for marketing , fundraising and public engagement. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Online Donors: Why They Leave and How to Get Them Back

Fundraising 123

Take advantage of the training materials below for this session to learn: Some staggering new data about repeat donors and recurring givers What your nonprofit can do to begin to build lasting relationships Which two ideas your team should focus to see real fundraising results About our speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media.

Online Donors: Why They Leave and How to Get Them Back

Fundraising 123

Take advantage of the training materials below for this session to learn: Some staggering new data about repeat donors and recurring givers What your nonprofit can do to begin to build lasting relationships Which two ideas your team should focus to see real fundraising results About our speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. This special Nonprofit 911 call identifies more guiding principles like these and focuses on takeway lessons for marketing , fundraising and public engagement. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Holidays in July: Get a Jump on End-of-the-Year Fundraising

Fundraising 123

Become friendly with an email marketing tool. These testimonials are great for all of the marketing materials you're building: website, letters, phone call scripts, etc. Tips 1-4 get right to the practical heart of your marketing strategy. Supporters choose to donate to organizations for a variety of reasons. Here 's a list of a few.) One particular reason (number 6 from our lovely list) is this: People love tax deductions.

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13 signs that you’re an Amateur Fundraiser online

Get Fully Funded

Your marketing materials are all business, with no stories that connect people to your cause. You’ve stuck your toe in the water to see how it feels, but you remain noncommittal. You don’t want to be left behind, but you either aren’t sure what to do or aren’t willing to invest the time (or money) to do it well. After all, everyone else is on Facebook, so you have to be there too, right? Here are some surefire signs that you are an amateur Fundraiser online: 1.

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Move Fast

Mission Paradox Blog

The marketing process is about making a lot of pretty good decisions, quickly , and then adjusting along the way. Taking three times as long to prepare your marketing materials isn't going to make the end product three times as better. Just get the marketing materials done and out to the public. Taking a few weeks to pick the perfect actress for a role. Taking a few days to figure out the perfect wording for an eblast.

Meeting of the Minds: How to Use Brain Science to Market Your Cause

Nonprofit Marketing Blog

The webinar will help us understand why they give and how to craft marketing materials based on that knowledge. Have you ever wondered what’s going on inside your donors’ heads? Roger Dooley, author of the popular Neuromarketing blog , will join Network for Good for a Nonprofit 911 webinar on Tuesday, August 10 as we take a peek inside the brains of current and prospective donors.

Why cause marketing is booming - and 3 ways to keep it effective

Nonprofit Marketing Blog

Cause marketing grew again in 2012. If you are doing any cause-related marketing - or working with companies who are - remember these three golden rules. Put it on price tags, marketing materials, everywhere. Why are more and more companies embracing good causes?

Janice Chan: Featured Fundraiser

A Small Change

Foundation, I work with direct mail, manage our donor database, write grant proposals, write copy for marketing materials, and support our online efforts and special events. The featured fundraiser this month is Janice Chan for the Cal Ripken, Sr. Foundation. Always feel free to send me an email if you want to nominate someone. What kind of fundraising do you do and who do you do it for? As a development associate for the Cal Ripken, Sr.

Buzz 101

4 Reasons why you should build a narrative organization

Nonprofit Marketing Blog

The Stanford Social Innovation Review has done a nice job showing why the value of narrative in your organization extends well beyond telling stories in your nonprofit marketing materials. Via Junta42 content marketing blog , comes this nice visualization of the art of story by Fathom.

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5 all too often forgotten truths about social media

Nonprofit Marketing Blog

This is not about “re-purposing” your marketing materials or controlling the message. Here is a brief cultural guide to social media, and it is primarily common sense. But since I see these truths forgotten all too often, they are worth citing. Sometimes the most obvious ideas are the ones we overlook. Always listen and watch first. Being quiet is the first step to any social media strategy. Understand the social network you are joining by focusing on the people who compose it.

5 Ways to Recruit Passionate Fundraisers

Nonprofit Marketing Blog

These stories are likely more powerful than your existing marketing materials and will go a long way in breaking through the noise in a crowded inbox or Facebook feed. Giving is social. Study after study shows that people are more likely to give when asked by a someone they know. Social connections and personal ties are strong drivers of behavior, and charitable giving is no exception. So how do you inspire your supporters to spread the word and raise funds on your behalf?

#INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving Blogger

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That was about eight years ago; since then I’ve detoured to work exclusively on planned giving – really at the intersection of direct marketing.

Capital One® Card Lab Connect: How to Promote Your Affinity Card Program

Fundraising 123

If you want to make this a step easier, you can print your own custom flier from your program's marketing toolkit. Be sure to include testimonials in the marketing materials you create for promotion. As with your basic marketing communications, you as the program manager may not be the best messenger. This article is sponsored by Network for Good's corporate partner, Capital One® Card Lab Connect.

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August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages

Kivi's Nonprofit Communications Blog

Tuesday, August 4: Beyond Viral: Building Your Email List through Paid Marketing. Learn how to build your nonprofit’s fundraising prospect email list through proven paid marketing options. Thursday, August 6: Your Nonprofit’s Face: Adding Personality to Your Marketing Mix.

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The psychology of color and what it means for fundraising

Nonprofit Marketing Blog

Marketing strategist Gregory Ciotti offers an excellent review of how color can influence brand preference and, in turn, how we feel about the messages we receive. Have you tested the use of different colors in your fundraising materials? Are you red hot? Or true blue?

nonprofits can use microsoft word templates for better design, communication

Studio 501c

Be sure to page down to the marketing materials to find the report template.). COMMUNICATIONS COOL TOOLS DESIGN MARKETING NEWSLETTERS STUDIO 501C SMART PICKS ads brochures certificates Chuck_Green Ideabook Jumpola lifehacker Microsoft_Word net2 npmarketing nptech report templates Word_templates

nonprofits can use microsoft word templates for better design, communication

Studio 501c

Be sure to page down to the marketing materials to find the report template.). COMMUNICATIONS COOL TOOLS DESIGN MARKETING NEWSLETTERS STUDIO 501C SMART PICKS ads brochures certificates Chuck_Green Ideabook Jumpola lifehacker Microsoft_Word net2 npmarketing nptech report templates Word_templates

nonprofits can use microsoft word templates for better design, communication

Studio 501c

Be sure to page down to the marketing materials to find the report template.). Tags: COMMUNICATIONS COOL TOOLS DESIGN MARKETING NEWSLETTERS STUDIO 501C SMART PICKS ads brochures certificates Chuck_Green Ideabook Jumpola lifehacker Microsoft_Word net2 npmarketing nptech report templates Word_templates

The identity and promise of your nonprofit’s brand

Nonprofit Marketing Blog

In Brand Thinking and Other Noble Pursuits , branding and design maven Debbie Millman rounds up thoughts on brands, culture, and marketing from smart folks such as Malcolm Gladwell, Dan Pink, and Virginia Postrel. These two qualities can help you focus your fundraising and marketing to clearly communicate your nonprofit’s unique viewpoint to donors and potential supporters. Is it different than the one you’re publishing in your marketing material?

What is a QR code and why might it matter for nonprofit marketing?

Nonprofit Marketing Blog

As the adoption of QR codes mushroomed, marketers quickly began to realize their potential not just in Asia but all over the world. How can I use QR Codes in my Marketing? This is a great example of integrating your traditional and online marketing.

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7 ways to thank a donor

Fundraising Coach

While this may seem intimidating, think about the letters, the calls, the listings and updates to the marketing materials and other tasks that can, and should, be spread among the entire leadership of the organization – both staff and volunteer. This week I’m thrilled to introduce you to David A. Mersky.