Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. And the men and women that come to Kenai to fish aren’t necessarily the crunchy types that practice strict catch and release in Montana or Wyoming. Cause-Related Marketing does a world of good.

July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

In 1856 two handcart companies with about 1,000 people total left too late in the season from Iowa. An early snowstorm struck the companies on the high plains of Wyoming and almost 20 percent of the group died from starvation or exposure. So please join me in toasting Pioneers… of Utah, of cause marketing, and everywhere else where being first was once an invitation to get shot at, or to suffer privations and sacrifice, or to face unspeakable choices like the Donner Party.

July 113