Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix.

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

” If support is not being given, then the outreach is not motivating the targeted audience. Advice Blogs Cause Marketing Communications Community Development E-Mail Facebook Fundraising Marketing Nonprofit Public Relations Site Administration Social Media Twitter Google marketing Non-profit organization Online Communities philanthropy Social networkROI can offer profits in income, in personel and skills, and in reputation.

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#Communications: Fine Tune Twitter Use To Enrich Outreach

Non Profit Marketing 360

Number 4: Conversation Marketing. Zappos doesn’t necessarily market on Twitter; instead, it “unmarkets” via conversations and engagement. Advice Blogs Book Review Branding Campaigns Cause Marketing Communications Community Fundraising Marketing Marketing Skills Measurement Nonprofit Permission Marketing Public Relations Publications Resource Reviews Social Media Technology Tweets Brian Solis Business marketing online fundraising Social network Twitter

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Well, let’s just chill out a bit this Monday (now that the national heatwave has finally been clipped) and follow some sage advice from Brad Smith : avoid three common mistakes, and the outreach can better take care of itself. What mistakes do you see out there in social marketing and outreach? You won't be the first, but how to avoid a #Fail?

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

Moreover, Facebook will be keeping track on your communication web via the ‘Insights’ button within the WordPress Dashboard and Facebook plugin (see screen shot at top). Click to enlarge Last week Facebook and WordPress announced a plugin that will link both social-media platforms: posts on your nonprofit’s WP blog will be updated in your nonprofit’s Facebook Timeline, and your blog entries can have ‘Like’ and ‘Recommend’ buttons on them.

#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Ease Of Outreach

Non Profit Marketing 360

authenticity Blogs Branding Cause Marketing Communications Design How-to Marketing Nonprofit Public Media Public Relations Resource Reviews Site Administration Social Media Software Review Technology Web Design Cascading Style Sheets communication CSS Marketing and Advertising Non-profit organization Online Communities Social network Tumblr Uniform Resource Locator web 2.0

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? He also built is findings on Google Analytics and Google URL Builder , which helps you build unique URLs for any online outreach you might have. Nevertheless, nonprofits and for-profit businesses have similar ambitions with their outreach/advertising: “Don’t ever do paid traffic if you don’t have estimates for your key metrics.

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Has your organization seen any growth in volunteers or donors thanks to the outreach on social media? The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities.

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#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

And Trevor reminds us that sometimes the low-tech/retro outreach can have a profound impact in the high-tech/online outreach. The ability of a smartphone to spread the word well beyond the attendees simply makes the opportunity to pair face-to-face outreach with online engagement too easy and potentially valuable to pass up. A Twitter Wall adds dynamism to even the smallest event.

#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Non Profit Marketing 360

The coders and developers at Causevox clearly see mobile communications and seamless sharing as the means to improve outreach in the near future. Earlier this month we posted our first interview with Rob Wu , co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox was rolling out the latest version of its platform in late September.

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

The platform is dead easy to use, and it offers another channel of outreach and interaction with people who clearly are engaged in the site and can be engaged in your organization. Pinterest can seem like an upmarket yard sale at first glance… One of the hottest discussions about social-networking platforms concerns Pinterest , whose membership and engagement have exploded over the last year.

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#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

One of the underlying themes, though, is that no one doubts the value of social media writ large, even as we try to quantify that value and/or make it predictive of our outreach. In the ongoing effort to quantify ROI in social media, Sudha Jamthe of eBay (a company well versed in SM outreach) proposes three standards on his latest posting at Gigaom. Given the wonderful intricacies of human communication, perhaps not ?

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#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. Which means numerous businesses that target seniors and their families have begun to develop strategies to reach out to those ever-growing constituencies and markets.

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, and perhaps sooner than they make an online contribution, they will spread the cross-pollination via their own outreach. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting.

#TECH: How and Why To Develop A Google+ Page For Your Nonprofit

Non Profit Marketing 360

Tools for your nonprofit's outreach. Advertising Advice Blogs Cause Marketing Communications Community How-to Interview Marketing Marketing Skills Nonprofit Public Media Public Relations Reviews Site Administration Social Media Software Review Technology Video Video Interview Charitable organization communication Google Marketing and Advertising Non-profit organization Nonprofit organization Online Communities search video YouTube

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#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

Do you have a baseline of how much money and time your staff should invest in SM outreach? And if your charity has not outlined what it hopes to achieve with the SM outreach, how will it know if its strategy is working, not working, or needing some timely tweaks? As with any outreach to your constituents or customers, you need to consider what you are going to say, and why. Should you? Must you?

#ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept

Non Profit Marketing 360

They might encourage outreach through channels that are quite unlikely to reach the people your charity traditionally reaches. The Showcase of Fundraising Innovation and Inspiration was established to bring people throughout the nonprofit and communications world together to share what works, and what doesn’t. But what metrics prove time and again is that the point of outreach is to engage the reader/viewer and inspire her/him to action.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

Another one we’d like to call to your attention is to develop a concrete, multi-channel, outreach program. Advice Advocacy Campaigns Cause Marketing Communications Community Crowdfunding Development Donor Acquisition Fundraising Grants and Funding Major Gifts Marketing Marketing Skills Nonprofit Publications relationships Report Resource Charitable organization Christmas and holiday season Convivio development Donation economy Non-profit organization philanthropy

#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM

Non Profit Marketing 360

She has since expanded her team and coordinated their outreach with that of Lance Armstrong himself. The scale of success of Livestrong is perhaps unique, but the strategies are not: Develop an authentic social-media voice as part of a larger outreach plan. The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods.

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#COMMUNICATION: The Best Ways To Encourage Retweets Include…

Non Profit Marketing 360

Twitter is about outreach, conversation, and engagement. Advice Cause Marketing Communications Community Education: Technology How-to Marketing Nonprofit Public Media Public Relations Social Media Twitter Writing Charitable organization communication marketing Online Communities Social network Tag (metadata What could be easier than writing a message in a mere 140 characters?

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#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

The challenge is efficient differentiation and outreach ? Cause Marketing Communications Community Crowdfunding Development Facebook Fundraising How-to Marketing Nonprofit Public Media relationships Site Administration Social Media Technology Twitter Web and Print Charitable organization communication development Facebook Timeline Non-profit organization Online Communities Social network Social networking service Timeline

#SOCIALNETWORKS: Let’s Check In With Foursquare For Nonprofits

Non Profit Marketing 360

Communications consultants have been eager to find ways to leverage Foursquare’s appeal for nonprofits, so let’s see the interesting things that have been developing over the last year or so. So Foursquare has definitely expanded its outreach toward the nonprofit world. Checking in on the iPhone. We have talked about Foursquare , the social network and geo-tagging software that offers opportunities to share your experiences at businesses and organizations of all types.

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

And please remember Graph Search will not just for interaction with your site (even if that interaction is to flame your latest outreach efforts). appeared first on Nonprofit Marketing 360. Advice Cause Marketing Communications Community Cross-Post Facebook Marketing Nonprofit Public Media Public Relations Site Administration Social Media Technology Web and Print communication Google Google Search GraphSearch Marketing and Advertising Online Communities Social network

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#TECH: Scott Lenger Encourages Mobile Planning For Nonprofits At NTEN 2012

Non Profit Marketing 360

Last week Don Akchin posted an insightful interview with John Kenyon of NTEN about some of the trends he sees in social outreach and technology for nonprofits. On Don’s final question about upcoming developments, John stressed the fact that mobile communications are the next wave nonprofits have to be preparing for: One thing I keep hearing more about and seeing more evidence about is mobile. So the next generation will simply assume mobile communication.

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#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

What is important to remember in this fast-changing communications environment is that you are looking for tools that are beneficial to you and your organization ? One of the newer sites meant to aggregate metrics from your social networks is Crowdbooster , and we do believe it is worth a look because it helps your busy staff consider the near future of its social-media outreach as well as lay out the past trends. Let this platform tame your Tweetstream and Timeline.

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. We will spotlight a few of the videos that we believe are especially helpful for the nonprofit and/or charity looking to sharpen its online success, though perhaps without planning to reinvent its communications efforts in the process. ’ What information do you have that distinguishes you in your market or amongst your peers? Is your site worth searching for?

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#HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects

Non Profit Marketing 360

Apple has not always been a forthcoming corporation when it comes to providing outreach for nonprofits and charities. The post #HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects appeared first on Nonprofit Marketing 360. Advice Campaigns Case Study Cause Marketing Communications Community Cross-Post Crowdfunding Development Education: Technology Fundraising Geo-Location iPhone Apps Marketing Nonprofit relationships Reviews Social Media Software Review

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

We who work with clients on their communications and outreach tend to see the next great thing in every little development. The post #SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks appeared first on Nonprofit Marketing 360. You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms.

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Whatever the extent of your staff, you need to structure a social-media team who are dedicated to listening, contributing, and monitoring your outreach both quantitatively and qualitatively. His last point is “Establish rules of engagement: Establish a communications protocol or framework that is effective and usable. Prep your staff for social media success.

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#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

The challenge is efficient differentiation and outreach ? Cause Marketing Communications Community Crowdfunding Development Facebook Fundraising How-to Marketing Nonprofit Public Media relationships Site Administration Social Media Technology Twitter Web and Print Charitable organization communication development Facebook Timeline Non-profit organization Online Communities Social network Social networking service Timeline

#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Non Profit Marketing 360

Your nonprofit’s fundraising won’t explode on Pheed, but with a modicum of outreach prowess, you could defray costs for videotaping an event without dipping into the general account. The latest social network vying for our attention Alright, I admit that when I first heard about one of the newest social networks out there, Pheed, I was underwhelmed. Are we not overwhelmed with social networks as it is?

#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

Their posts are something of an ‘event’ for their followers, but they get that following from other, consistent, production and outreach. We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012. Producing a timely and engaging blog (at least we hope so!) requires some effort. But the opportunities and results they can produce are well worth the investment.

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#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development.

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#HOWTO: Time Those Tweets To Test And Build Impact

Non Profit Marketing 360

But how could such a feature prove useful to your outreach strategy? Advice Campaigns Cause Marketing Communications Crowdfunding Dashboards Desktop Apps Events Facebook Fundraising How-to Marketing Marketing Skills Measurement Nonprofit relationships Site Administration Social Media Software Review Technology Tweets Twitter Web and Print Charitable organization communication Hootsuite marketing Non-profit organization Online Communities Social network SproutSocial Tweetdeck

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. We did a story on the MKCREATIVEmedia Blog last week about the eBenchmark study of 2012 by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool.

New Year, New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Communications Associate , The Rabbinical Assembly (New York, NY). Communications Associate , The Representation Project (Ross, CA). Communications Coordinator , Learning Disabilities Association of America (Pittsburgh, PA). Communications Manager , Children’s Law Center (Washington DC). Nonprofit Marketing Jobs—December 23, 2013.

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YOUR New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Please post your open nonprofit marketing positions here. Communications Associate , The Randall’s Island Park Alliance, Inc (New York, NY). Communications Intern , DesigNYC (New York, NY). Communications Officer , Baltimore Community Foundation (Baltimore, MD). Digital Engagement Director, Graphic Design Coordinator , Marketing Director , Online Communications Coordinator and Web Developer , Iraq and Afghanistan Veterans of America—IAVA (New York, NY).

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Crazy Great Nonprofit Communications Jobs

Getting Attention

Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR). Communications Associate New York State Health Foundation (New York, NY). Communications Coordinator Trillium Employment Services (Auburn, WA). Communications Director National Domestic Violence Hotline (Austin, TX). Communications Director Saving Sight (St. Communications and Marketing Specialist Capital Impact Partners (Crystal City, VA).

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. We did a story over at the MKCREATIVEmedia last week about the eBenchmark study of 2012 sponsored by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool.

Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA). Marketing & Communications Coordinator BoardSource (Washington, D.C.). Manager, Relationship Marketing Philadelphia Orchestra (Philadelphia, PA).

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17 Fantastic Nonprofit Marketing Jobs—Take It Forward Tuesday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Business Development & Market Expansion Director , The Canadian Hearing Society (Toronto, Canada). Communications & Marketing Coordinator , The Ontario Non-Profit Housing Association (Ontario, Canada). Communications & Marketing Manager , The Cheetah Conservation Fund (Alexandria, VA).

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Your Next Nonprofit Marketing Job? Friday Futures

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Affiliate Email Marketing Manager , ACLU (New York, NY). Chief Marketing Officer , Midtown Alliance (Atlanta, GA). Communications and Development Intern , Common Market (Philadelphia, PA). Communications and Office Coordinator , Theatre Offensive (Boston, MA). Communications and Outreach Manager , Salvation Army (Alexandria, VA).

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Nonprofit Marketing Jobs—May 24, 2012

Getting Attention

Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. 1) Brand Identity Manager and Marketing Coordinator. Outreach International (Independence, MO). 2) Communication Volunteer Internship. 3) Communications Coordinator , Girls Right Now (New York, NY). 4) Communications Coordinator and Communications Manager , City Year (Boston, MA). 9) Digital Marketing Associate , Marketing Manager and.

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