#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

” If support is not being given, then the outreach is not motivating the targeted audience. ROI can offer profits in income, in personel and skills, and in reputation.

#Communications: Fine Tune Twitter Use To Enrich Outreach

Non Profit Marketing 360

Number 4: Conversation Marketing. Zappos doesn’t necessarily market on Twitter; instead, it “unmarkets” via conversations and engagement.

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#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Well, let’s just chill out a bit this Monday (now that the national heatwave has finally been clipped) and follow some sage advice from Brad Smith : avoid three common mistakes, and the outreach can better take care of itself. You won't be the first, but how to avoid a #Fail?

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

Moreover, Facebook will be keeping track on your communication web via the ‘Insights’ button within the WordPress Dashboard and Facebook plugin (see screen shot at top).

#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Ease Of Outreach

Non Profit Marketing 360

authenticity Blogs Branding Cause Marketing Communications Design How-to Marketing Nonprofit Public Media Public Relations Resource Reviews Site Administration Social Media Software Review Technology Web Design Cascading Style Sheets communication CSS Marketing and Advertising Non-profit organization Online Communities Social network Tumblr Uniform Resource Locator web 2.0

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? He also built is findings on Google Analytics and Google URL Builder , which helps you build unique URLs for any online outreach you might have.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

And Trevor reminds us that sometimes the low-tech/retro outreach can have a profound impact in the high-tech/online outreach. A Twitter Wall adds dynamism to even the smallest event.

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

The platform is dead easy to use, and it offers another channel of outreach and interaction with people who clearly are engaged in the site and can be engaged in your organization.

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#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

One of the underlying themes, though, is that no one doubts the value of social media writ large, even as we try to quantify that value and/or make it predictive of our outreach. Given the wonderful intricacies of human communication, perhaps not ?

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#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand.

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, and perhaps sooner than they make an online contribution, they will spread the cross-pollination via their own outreach.

#ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept

Non Profit Marketing 360

They might encourage outreach through channels that are quite unlikely to reach the people your charity traditionally reaches. But what metrics prove time and again is that the point of outreach is to engage the reader/viewer and inspire her/him to action.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

Another one we’d like to call to your attention is to develop a concrete, multi-channel, outreach program. The pools are open and busy. The grill has cooled down since the July-4th Picnic. The MLB All-Star Game is tonight. It’s July.

#COMMUNICATION: The Best Ways To Encourage Retweets Include…

Non Profit Marketing 360

Twitter is about outreach, conversation, and engagement. What could be easier than writing a message in a mere 140 characters?

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#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

The challenge is efficient differentiation and outreach ? Facebook can be the nexus of a still more powerful network. So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important).

#SOCIALNETWORKS: Let’s Check In With Foursquare For Nonprofits

Non Profit Marketing 360

Communications consultants have been eager to find ways to leverage Foursquare’s appeal for nonprofits, so let’s see the interesting things that have been developing over the last year or so. So Foursquare has definitely expanded its outreach toward the nonprofit world.

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

And please remember Graph Search will not just for interaction with your site (even if that interaction is to flame your latest outreach efforts). appeared first on Nonprofit Marketing 360. Building the Facebook network.

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#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

What is important to remember in this fast-changing communications environment is that you are looking for tools that are beneficial to you and your organization ? The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360.

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. ’ What information do you have that distinguishes you in your market or amongst your peers? Is your site worth searching for?

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#HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects

Non Profit Marketing 360

Apple has not always been a forthcoming corporation when it comes to providing outreach for nonprofits and charities. The post #HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects appeared first on Nonprofit Marketing 360.

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

We who work with clients on their communications and outreach tend to see the next great thing in every little development. The post #SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks appeared first on Nonprofit Marketing 360.

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Whatever the extent of your staff, you need to structure a social-media team who are dedicated to listening, contributing, and monitoring your outreach both quantitatively and qualitatively. Prep your staff for social media success.

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#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Non Profit Marketing 360

The coders and developers at Causevox clearly see mobile communications and seamless sharing as the means to improve outreach in the near future. Earlier this month we posted our first interview with Rob Wu , co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox was rolling out the latest version of its platform in late September.

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

The challenge is efficient differentiation and outreach ? Facebook can be the nexus of a still more powerful network. So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important).

#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Non Profit Marketing 360

Your nonprofit’s fundraising won’t explode on Pheed, but with a modicum of outreach prowess, you could defray costs for videotaping an event without dipping into the general account.

#TECH: How and Why To Develop A Google+ Page For Your Nonprofit

Non Profit Marketing 360

Tools for your nonprofit's outreach. Advertising Advice Blogs Cause Marketing Communications Community How-to Interview Marketing Marketing Skills Nonprofit Public Media Public Relations Reviews Site Administration Social Media Software Review Technology Video Video Interview Charitable organization communication Google Marketing and Advertising Non-profit organization Nonprofit organization Online Communities search video YouTube

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#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

Do you have a baseline of how much money and time your staff should invest in SM outreach? And if your charity has not outlined what it hopes to achieve with the SM outreach, how will it know if its strategy is working, not working, or needing some timely tweaks? As with any outreach to your constituents or customers, you need to consider what you are going to say, and why. Should you? Must you?

#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

Their posts are something of an ‘event’ for their followers, but they get that following from other, consistent, production and outreach. We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012.

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#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development.

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#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM

Non Profit Marketing 360

She has since expanded her team and coordinated their outreach with that of Lance Armstrong himself. The scale of success of Livestrong is perhaps unique, but the strategies are not: Develop an authentic social-media voice as part of a larger outreach plan. The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods.

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#TECH: Scott Lenger Encourages Mobile Planning For Nonprofits At NTEN 2012

Non Profit Marketing 360

Last week Don Akchin posted an insightful interview with John Kenyon of NTEN about some of the trends he sees in social outreach and technology for nonprofits. On Don’s final question about upcoming developments, John stressed the fact that mobile communications are the next wave nonprofits have to be preparing for: One thing I keep hearing more about and seeing more evidence about is mobile. So the next generation will simply assume mobile communication.

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool.

New Year, New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Communications Associate , The Rabbinical Assembly (New York, NY). Communications Associate , The Representation Project (Ross, CA).

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YOUR New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Please post your open nonprofit marketing positions here. Communications Associate , The Randall’s Island Park Alliance, Inc (New York, NY). Communications Intern , DesigNYC (New York, NY). Communications Officer , Baltimore Community Foundation (Baltimore, MD).

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Crazy Great Nonprofit Communications Jobs

Getting Attention

Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR). Communications Associate New York State Health Foundation (New York, NY). Communications Coordinator Trillium Employment Services (Auburn, WA). Communications Director Saving Sight (St.

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool.

#HOWTO: Time Those Tweets To Test And Build Impact

Non Profit Marketing 360

But how could such a feature prove useful to your outreach strategy? Advice Campaigns Cause Marketing Communications Crowdfunding Dashboards Desktop Apps Events Facebook Fundraising How-to Marketing Marketing Skills Measurement Nonprofit relationships Site Administration Social Media Software Review Technology Tweets Twitter Web and Print Charitable organization communication Hootsuite marketing Non-profit organization Online Communities Social network SproutSocial Tweetdeck

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Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA).

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17 Fantastic Nonprofit Marketing Jobs—Take It Forward Tuesday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Business Development & Market Expansion Director , The Canadian Hearing Society (Toronto, Canada). Nonprofit Marketing Jobs—February 10, 2014.

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Your Next Nonprofit Marketing Job? Friday Futures

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Affiliate Email Marketing Manager , ACLU (New York, NY). Chief Marketing Officer , Midtown Alliance (Atlanta, GA). Marketing Manager , PECI (Portland, OR).

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Nonprofit Marketing Jobs—May 24, 2012

Getting Attention

Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. 1) Brand Identity Manager and Marketing Coordinator. Outreach International (Independence, MO). 2) Communication Volunteer Internship.

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Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Campaigns Communications Manager , Compassion & Choices (Washington DC). Communications Assistant , SC Association of Nonprofit Organizations (Columbia, SC).

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