Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success.

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5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. What makes something content marketing is your ability to use content to achieve a marketing objective. Nonprofit Content Marketing

Mixed Links for Nonprofit Communicators – March 2, 2019

Kivi's Nonprofit Communications Blog

Birmingham, AL March is here! Let’s kick the new month off with best articles, posts, tips, and more from around the world of marketing and fundraising. The Louis.

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Mixed Links for Nonprofit Communicators – March 8, 2019

Kivi's Nonprofit Communications Blog

But before we head our separate ways, here are the best articles, posts, tips, and more from around the world of marketing and fundraising. I could sure use the weekend!

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Nonprofit Marketing Jobs: March 23, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. Marketing Campaigns Manager. 11) Director, Digital Marketing , 4-H Council (Chevy Chase, MD). Nonprofit Marketing Jobs — March 16, 2012.

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Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

There are a handful of big ‘single-element' cause marketing campaigns that have been around for decades, and in their longevity they hold lessons for cause marketers everywhere. I'd love to feature campaigns from other places. Jude, and the RED campaign.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? million to the March of Dimes, bringing the 30-year total to nearly $114 million. March of Dimes works to improve the health of mothers and babies. There can be good reasons for short-term cause marketing relationships.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 million per campaign. The Cause Marketing Forum is meeting in Chicago so I haven’t had the chance to talk with them, but I suspect that in the years to come this survey will turn up much bigger numbers.

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White Papers from the Cause Academy Senior Retreat Now Available

Cause Related Marketing

In March 2013, Jennifer Maher of the Cause Academy in Phoenix lowered her standards and invited me to be part of the Academy’s senior retreat. It was a veritable who’s who of cause marketing superstars. Two things distinguished the senior retreat from other cause marketing conventions. Cause-Related Marketing does a world of good.

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Mixed Links for Nonprofit Communicators – February 22, 2019

Kivi's Nonprofit Communications Blog

Do you want the best articles, posts, tips, and more from around the world of marketing and fundraising? This week I have more trends for 2019, marketing to millennials, free tools for nonprofits, and Ryan Reynolds. The Depot. Auburn, AL Happy Friday, good people.

July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

I''ve been here when we had snow in September, October, November, December, January, February, March, April, May and June. So please join me in toasting Pioneers… of Utah, of cause marketing, and everywhere else where being first was once an invitation to get shot at, or to suffer privations and sacrifice, or to face unspeakable choices like the Donner Party. Cause-Related Marketing does a world of good. Today my adopted state of Utah celebrates Pioneer Day.

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Mixed Links for Nonprofit Communicators – #19NTC Edition

Kivi's Nonprofit Communications Blog

Today’s Mixed Links is a special round up of communications and marketing breakout sessions from this year’s conference. Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year.

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SURPRISE! Save on the All-Access Training Pass for Kivi’s Birthday

Kivi's Nonprofit Communications Blog

Sale ends March 29th. From big-picture strategic thinking to practical know-how, with the Nonprofit Marketing Guide All-Access Pass , you’ll have everything you need to be an amazing nonprofit communications professional. Sale ends March 29th, 2019 at midnight Eastern Time. It’s Kivi’s birthday, but you get the surprise!

Where I am Speaking February – April: Come Say Hi!

Kivi's Nonprofit Communications Blog

I’ll be leading some discussions on marketing campaigns and how to repurpose and leverage content. February 29- March 1, Wilmington, NC, QENO Nonprofit Marketing Seminars at UNC Wilmington. March 23-25, San Jose, CA, Nonprofit Technology Conference.

The 2019 Best Nonprofit Conferences Calendar

EveryAction

Marketing & Communications. March 1 - 2. Marketing & Communications / #DigiStratNY / @IEGroup. Marketing & Communications. The Agents of Change Summit’s vision is to establish the field of behavior change marketing as a catalyst for positive social change.

How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. Then you’ll be on your way to real content marketing results. Want to learn more about nonprofit content marketing? Nonprofit Content Marketing

Cause-Related Marketing for Africa from Tampax

Cause Related Marketing

There I was, glancing through my March issue of Teen Vogue (don’t ask) when I came across the arresting image on the left.Like any fashion magazine, Teen Vogue is mostly ads of girls in fashionable attire in chichi locales.

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February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

In order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Recruit 50 people to set up peer-to-peer online fundraising campaign pages for us this year.

The 2018 Best Nonprofit Conferences Calendar

EveryAction

Marketing & Communications. The Agents of Change Summit’s vision is to establish the field of behavior change marketing as a catalyst for positive social change. Marketing & Communications / #DigiStratNY / @IEGroup. Marketing & Communications. Marketing.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Marketing & Communications. Marketing & Communications / #2016DML / @dmlconference. Marketing & Communications. Marketing & Communications / #affectconf / @AffectConf. Marketing & Communications. Marketing & Communications.

Newsletter: Should You Swear in Your Cause Marketing ; Super 8 Launches ‘Don’t Drive Drowsy’ ; Game of Thrones, Red Cross Partner at SXSW

Selfish Giving

A company approached them about a cause marketing campaign on social media. The campaign involved some pretty strong language, and the nonprofit wasn't sure if they wanted to move forward. So, I've been thinking: Is it ever okay to swear in your cause marketing?

The 2016 Best Nonprofit Conferences Calendar

EveryAction

Marketing. American Marketing Association / Scottsdale, AZ / $1,000. Data / #AMAanalytics / @AMA_Marketing. This conference will be the platform for improving public awareness and receptivity to direct and interactive market driven philanthropy. Marketing.

A Well-Crafted Cause Marketing Effort Using Merchandise

Cause Related Marketing

The ad at the left was in Fortune magazine early this year and comes from the Alden Keene Cause Marketing Database. That puts him ninth on the all-time PGA Tour Win List All in all, a well-thought-out cause marketing campaign based on selling merchandise.

Announcing the 2014 IMAB Integrated Marketing Award winners

DonorDigital

On Friday, March 14 at NTEN’s 2014 Nonprofit Technology Conference , the Integrated Marketing Advisory Board (IMAB) announced the winners of its third annual Integrated Marketing Awards. The Integrated Marketing Awards recognize nonprofit organizations showing exemplary leadership in the area of integrated marketing. We congratulate this year’s winners, who exemplify the sector’s successful use of integrated, multi-channel marketing campaigns or programs.

Failing Faster in Cause Marketing

Cause Related Marketing

Back in 2007 and 2008 Hamburger Helper ran a fun cause marketing promotion called My Hometown Helper that I don’t remember at all. In fact, there’s nothing about it at www.myhometownhelper.com, the campaign’s old website. Cause-Related Marketing does a world of good.

How Can You Produce Business Intelligence

JCA Insights

Think about all the data at your organization that you might care about – information about donors, transactions, ticket buyers, marketing campaigns, website visits, who knows. Building good Business Intelligence means taking a lot of time and using the needs and trends of your business (giving trends, marketing trends, donor trends) to inform which metrics you create.

When a $1 Cause Marketing Donation is Not Enough

Cause Related Marketing

Movers Specialty Service , which relocates things and people, including military families, has been doing a little cause marketing since 2012 on behalf of the Travis Manion Foundation and the Wounded Warrior Project. Whenever they relocate any member of the military or engage in a “third party assignment” they’ll donate $1 to be split in some percentage between those two causes, according to a press release issued March 23, 2013. Cause-Related Marketing does a world of good.

The Post Wherein I Take Credit for a Campaign I Wasn’t Consulted On

Cause Related Marketing

Penney announced yesterday a campaign whereby they will ask customers to round-up their change to the nearest dollar and send the money to the retailer’s long-standing efforts on behalf of afterschool programs. The campaign is called ‘ Pennies From Heaven ’ and the goal is to generate 100 million pennies, or $1 million. My post on March 25, 2008 was called, no kidding, ‘Pennies from Heaven.’ Cause-Related Marketing does a world of good.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Instant-On Cause Marketing for Earthquake Relief.

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The Art of Cause Marketing

Cause Related Marketing

Today I profile two cause marketing efforts that use art as a vehicle to fundraise on behalf of two different nonprofits. The first, from the Alden Keene Cause Marketing Database, is sponsored by The New Yorker magazine. Cause-Related Marketing does a world of good.

How much is just enough planning?

Nonprofit Marketing Blog

Hear what constitutes just enough planning for your marketing campaign. The great Kristen Grimm of Spitfire (who happens to be spitfire herself) will be speaking on Great Campaigns in Nine Simple Steps: How to Succeed with “Just Enough&# Planning. Tuesday, March 10 at 1 p.m. Key takeaways: Campaign planning in 9 easy steps. Ideas for campaign goal-setting, staffing, timelines and messaging. Q&A session to answer your campaign questions

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Just What is Corporate Social Responsibility?

Cause Related Marketing

I am, however, a marketer. And in marketing one way to learn where you stand with important stakeholders is to ask them. there may be something here for cause marketers. percent in March 2011. Cause-Related Marketing does a world of good.

Atlanta Women In Social Media Marketing_3

Diva Marketing Blog

Although Diva Marketing had its 5th blog birthday last month I felt a like a stranger in my own home town. But when it came to the cool Atlanta divas working in social media marketing my network was sadly struggling. Where are the Atlanta Women in social media marketing?

Social Marketing, Public Policy and Alcohol in Britain: Missed Opportunities

Social Marketing and Social Change

An item in today's Google alert for 'social marketing' was actually about social marketing. The Medical News Today headline:  £100 Million Social Marketing Campaign To Encourage Responsible Drinking Announced, UK. The campaign will use outdoor advertising, signs, drink mats in pubs and bars, on-pack and point of sale displays in retailers to deliver its message under the strapline "why let good times go bad?"…The

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top.