Cause Related Marketing

Responding to Outside Magazine's Article on Livestrong.org

Cause Related Marketing

The February 2012 issue of Outside magazine has a critical assessment of LiveStrong, Lance Armstrong’s anti-cancer foundation that I feel obliged to respond to. Outside Magazine Dan Pallotta Sports Illustrated LiveSTRONG 60 Minutes Lance ArmstrongThe first criticism is that LiveStrong no longer donates to cancer research efforts and instead has transitioned itself into a role as kind of information conduit for people fighting cancer.

The Importance of the Match in Cause Marketing

Cause Related Marketing

The ad at the left from Fortune magazine is a case in point. Roger DuBois Fortune Magazine Virgin Unite Richard Branson the Necessity of Affinity in Cause Marketing Bulova Accutron Bill Clinton

Trending Sources

When is a Celebrity Not Enough for a Cause Campaign?

Cause Related Marketing

Brooke Shields’ face graced this ad for Allergan’s prescription eyelash-grower called Latisse in dozens of magazines for the better part of 18 months. Make-A-Wish Real Simple magazine Bride's Magazine Brooke Shields Latisse Allergan

Ads 54

Continuing Education for Cause Marketers

Cause Related Marketing

Business/General Interest I subscribe to and read a number of business magazines so as to understand current issues, trends, economics and the like, as well as several news magazines. What do you do, as a cause marketer, to keep learning?

Book Review of "Cause Marketing for Dummies" by Waters and MacDonald

Cause Related Marketing

In the December 1991 issue of Life magazine insurer Fireman’s Fund ran the image ad at the left that describes the insurer’s role in the restoration of Ellis Island. Life magazine still ran ads for cigarettes, for instance.

Cause Marketing the Happy Meal

Cause Related Marketing

Tags: Ronald McDonald House Charities US Weekly magazine McDonald's Happy Meal

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’ Outside Magazine 50 Best Places to Work Fortune Magazine Boston College Center for Corporate Citizenship The 100 Best Companies to Work For

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

At left is a small ad that ran in the back of Golf Digest magazine in October 2009, Breast Cancer Awareness Month. In the past year I’ve profiled what I call ‘faux cause marketing.’ It’s marketing that looks or sounds like cause marketing, but in fact no cause benefits from it.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

1) I certainly thought there was something weaselly about a 2009 campaign from Clorox , which originally dropped in Parenting magazine in December 2009. My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010.

Cause Marketing for Veteran's Causes Shows Support for Military Vets

Cause Related Marketing

11, 2011, Time magazine ran a cover package that concluded that the Americans and military veterans have never been further apart culturally. Time magazine Noland Hoshino Chase BankIn the lead-up to Veteran’s Day, held in the U.S. last Friday Nov.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Speaking of Newman and yourself, you told Entertainment Weekly magazine, “This is a really great to, uh, exploit your popularity, basically. Hugh Jackman Entertainment Weekly magazine Social Entrepreneurship All Benefits Companies Paul Newman Newman's Own Social Enterprise

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

Are Funds from Cause Marketing Tarnished?

Cause Related Marketing

The page above comes from Elle magazine, for which Bono served as the guest editor in March 2008. All nonprofit leaders must make some accommodation with the issue of ‘tarnished' or tainted money. It’s a question of morality, that is, right and wrong.

Getting NPO Logos Size Right in Cause Marketing Ads

Cause Related Marketing

It ran in Fitness Magazine in March 2009. Alden Keene Cause Marketing Database National MS Society Proctor and Gamble Pure Protein Bar Fitness Magazine Coke Outdoor Research

Ads 43

Cause Marketing as a Means of Employee Engagement

Cause Related Marketing

Pearle Vision Elliot Masie Lenscrafters Oakley Sunglass Hut Ray Ban OneSight business benefits of cause marketing Luxottica Group Revo Employee Morale Chief Learning Officer magazineCause marketing is often directed at employees and other internally stakeholders.

Marketing to Kids, Circa 1988

Cause Related Marketing

And so to reach them they put an PSA in GamePro magazine. Alden Keene Cause Marketing Database GamePro magazine Seth Godin American Council on Education Ad Council Lumina Foundation

Cause Marketing Outside Its Credo?

Cause Related Marketing

Earlier this year Outside Magazine offered a challenging cause marketing promotion that I only just came across. For the April ‘Green Issue,’ when you bought the magazine at newsstands, Outside made a $1 donation to the Conservation Alliance up to $50,000.According to a press release issued in January, the issue would:“… explore and deliver the concept of ‘green’ in a proactive, relevant, bold. Tags: Outside Magazine Conservation Alliance Green Cause Marketing

April 43

Cause Marketing Cooperation

Cause Related Marketing

And one story that you must master when pitching women’s magazines is a pretty standard transactional cause marketing pitch; buy our thing and a portion of the proceeds benefits this fine cause. Magazine editors love, love, love to publish this kind of story.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

But the broader point is this; if Komen, or the BCRF, or the National Breast Cancer Foundation, or the American Cancer Society, or Self Magazine , or the handful of other parties involved had locked up the pink ribbon with an early trademark registration not only would there be less abuse it would also, paradoxically, be much less ubiquitous today than it is. On a Wednesday a few Octobers back I had a pink ribbon day to beat all.

A Challenge to Cause Marketers on the Eve of the Super Bowl

Cause Related Marketing

The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day. NFL World Series Stand Up To Cancer NBA Forbes Magazine Winter Olympics Super Bowl Brett Keisel's Beard World Cup Summer Olympics

Reporting Back and Giving Thanks is Vital in Cause Marketing

Cause Related Marketing

It ran on the back cover of Scientific American magazine. Alden Keene Cause Marketing Database Fresh Markets paper icons Thanking Supporters Scientific American magazine

Cause Marketing Your Athletic Performance

Cause Related Marketing

Tom Brady almost certainly has performance incentives of his own: games won; number of touchdown passes versus interceptions; fourth-quarter comebacks; number of times he and his wife model Gisele Bundchen show up in GQ magazine; etc.

Space Available Cause Marketing on Packaging

Cause Related Marketing

Magazines and newspapers have long offered space-available ads to nonprofits. Time magazine National Center for missing and Exploited Children Xerox The Missing Children's Network Space Available Advertising Reynolds Wrap Wal-Mart Procter and Gamble Tide

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.'

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

The research… called Women, Power and Money … comes from FleishmanHillard and Hearst Magazines and was conducted by Ipsos. You can plainly see the influence of Hearst Magazines on this list of questions. New research released this week finds that women are more price sensitive than men on almost every product and service category.

Cause Marketing Patriots and Public Servants

Cause Related Marketing

The offer was advertised in a monthly magazine of ads, also mailed to homes.

Utah 39

5% of $500 Million Would Be the Super Bowl of Cause Marketing

Cause Related Marketing

I would have thought that 1% for the Planet would be bigger by now,” Chouinard told Mountain Sports + Living magazine.

Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

The printed edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.In Komen for the Cure Fortune Magazine Yoplait Children's Miracle Network Clark Sweat Michael Glimcher St.

Back to Back Cause Marketing With Bond, James Bond

Cause Related Marketing

The May 2011 issue of Conde Naste Traveler magazine has the rather unusual distinction of having two cause marketing efforts advertised literally back to back, both of which feature actors who have played James Bond.

Ads 34

Christmas Cause Marketing from Lockheed Martin

Cause Related Marketing

5 issue of Time magazine, not on a billboard face at one of the subway stops near the Pentagon. For instance, the headline speaks of the call of ‘duty,’ which is powerful imagery in the military, but less so for readers of Time magazine, much less Joe Six-Pack.

Angry Faux Cause Marketing from Snickers

Cause Related Marketing

The ad in question is from Sports Illustrated magazine and depicts a bee, a roaring grizzly bear, insult comedian Don Rickles, and actor Joe Pesci, who specializes in playing out-of-control-angry mob characters. Snickers, the candy bar brand from Mars Inc.,

1 Exemplary Cause Marketing Effort, 4 Activations

Cause Related Marketing

At the left is an ad from Entertainment Weekly magazine for St. Last Saturday found me Christmas shopping and in two very different retail settings I came across examples of St. Jude’s Thanks + Giving effort, which are integrated in an exemplary fashion.

Cause Marketing for the Hirsute

Cause Related Marketing

The ad above was in Time magazine. Time magazine Blackbaud Be Bald Convio Mike Connell Be Bold Small ArmyCancer is a hairy beast that needs to be capped. And to help, Boston ad agency Small Army has put together a fun campaign that has potential lessons for nonprofit fundraisers.

Cause Marketing Bracketology

Cause Related Marketing

Golfsmith along with Golf Magazine are the major sponsors. I haven’t gotten a legal ruling on this, but I think using celebrities in this way falls under ‘fair use,’ although it could be that Golf Magazine got permission to use all 64 names.

Lady Gaga Raises $202 Million for MAC AIDS Fund, Forbes Reports

Cause Related Marketing

Currently on newsstands is Forbes magazine’s '100 Most Powerful Women' issue and there at number 11 is Lady Gaga, whose blurb tells us that she is 25, that she ‘banked $90 million last year’ and ‘raised $202 million to fight HIV/AIDS through MAC’s VIVA GLAM Lipstick and Lipgloss sales.”

Buy One Give One Blankets

Cause Related Marketing

You can see the blanket at the left from this article in the June issue of Fast Company magazine.

Pimping for the National WWII Museum

Cause Related Marketing

Indeed, when I first glanced over the ad at the right in a recent Time magazine I was surprised that anyone would bother advertising a brick campaign in a national magazine. Stephen Ambrose Time magazine Capital Campaigns WWII Battle of the Bulge National WWII Museum

Recession Advertising Opportunity

Cause Related Marketing

You don’t have to look at the official figures from Association of Magazine Media (AMM), the trade group for the magazine industry, to see that magazines remain mired in the recession right now in the United States.

Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

One answer is that the story you tell the media have a boy and a puppy, like the story above in People magazine about 7-year-old Evan Moss who wrote a picture book called “My Seizure Dog” about an epilepsy-detecting dog that he wished his family could afford.

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

That question came after reading the unsigned editorial at the left in a recent issue of Outdoor USA Magazine , a trade publication of the outdoor retailers and manufacturers industry. REI business benefits of cause marketing Outdoor USA Magazine Facebook Deals Groupon The North Face