How To Check Out: Reading the magazine covers in the grocery line

Wild Woman Fundraising

Yesterday I was in the grocery store, not the coop, the grocery store, in line to buy batteries for my camera, when I noticed the woman in front of me reading the covers of the magazines. What do you think of supermarket tabloids and magazines?

How To 130

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’ Outside Magazine 50 Best Places to Work Fortune Magazine Boston College Center for Corporate Citizenship The 100 Best Companies to Work For

Work 130

#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

e-magazine site. You can add/tweak your own comments, and the story gets shared to your ‘magazine’ and all those other platforms in one easy ‘click.’ We introduced Scoop.it

Responding to Outside Magazine's Article on Livestrong.org

Cause Related Marketing

The February 2012 issue of Outside magazine has a critical assessment of LiveStrong, Lance Armstrong’s anti-cancer foundation that I feel obliged to respond to. Outside Magazine Dan Pallotta Sports Illustrated LiveSTRONG 60 Minutes Lance ArmstrongThe first criticism is that LiveStrong no longer donates to cancer research efforts and instead has transitioned itself into a role as kind of information conduit for people fighting cancer.

Cancer 100

Notable Articles on Cause Marketing from Self Magazine's GOOD Initiative

Cause Related Marketing

Self Magazine, in conjunction with Ad Age, publishes periodic pieces on cause marketing as a part of its GOOD initiative.The tent pole of GOOD is a consumer research study of 2,700 women that highlights the emotional impact that cause marketing can have, especially as compared to traditional marketing.Here, then, are links to three articles from the GOOD newsletter archive that I find especially. Tags: Self Magazine's GOOD Initiative Ad Age

Time Magazine’s ‘Wireless’ Issue

The Agitator

I haven’t downloaded the digital version yet, but this OnlineSpin synopsis of Time’s “The Wireless Issue” makes the edition ‘must read’ in my book. Some articles: 10 Ways Mobile Technology Is Changing Our World. Elections Will Never Be The Same. Doing Good By Texting. Bye-Bye, Wallets. Gadgets Go To Class (using mobile in the classroom). Disease Can’t Hide (mobile saving lives in Uganda).

Flipboard features the new magazine “The Fundraising Life”

Fundraising Coach

This spring, they created a way for users to build their own magazines. So last month when my wife saw an announcement about a Flipboard magazine making class to teach magazine creation, she encouraged my son and me to take it. Thus was born my magazine, The Fundraising Life.

Interview On Cause Marketing With a Trade Magazine Reporter

Cause Related Marketing

Last week I did “email interview” on cause-related marketing with Carol Gustafson, a writer for W&E Today, a trade magazine for the western and English equine industry.She asked me five questions.

Trade 130

Paul Jones of Alden Keene on Cause Marketing in Utah CEO Magazine

Cause Related Marketing

Hi Gang:I was quoted at length in the current issue of Utah CEO Magazine on the topic of cause marketing in the story called Capitalists for Change.Double kudos to the reporter Geoff Griffin, the writer. Tags: Paul Jones Geoff Griffin Utah CEO Magazine Alden Keene and Associates I must have given the poor devil 100 pages of reports, surveys and the like to sort through. You have to register to read the full article, but registration is free.~Paul~. Paul~.

Utah 100

Interview On Cause Marketing With a Trade Magazine Reporter, Part II

Cause Related Marketing

The second half of an interview with Carol Gustafson, a writer with Western & English Today, a trade magazine to the equine industry.3. What are the secrets to success? The ways to make any CRM effort pay dividends for both the charity and the business.)The

Trade 151

Why I helped start a magazine: Characters matter

Nonprofit Marketing Blog

I’m excited to announced that today, Characters Magazine is live. Master storyteller Mark Rovner and I founded this literary magazine to feature the writing of people who work for good causes and to inspire better storytelling in our sector. Thanks to everyone who submitted - as well as to the amazing editor and designers I highlighted in the following introduction included in the magazine.

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

UK 52

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

UK 52

Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Fundraising best practices for fundraising best practices in fundraising for nonprofits charity blog donor cultivation experience for donors/ prospects are: fundraising handbook pdf fundraising ideas for small nonprofits fundraising strategy pdf fundraising success magazine fundraising tips great fundraising letters major gift cultivation Planned Giving the seven key elements contribute to a successful event the worldwide fundraiser's handbook pdf

Cause Marketing Cooperation

Cause Related Marketing

And one story that you must master when pitching women’s magazines is a pretty standard transactional cause marketing pitch; buy our thing and a portion of the proceeds benefits this fine cause. Magazine editors love, love, love to publish this kind of story.

When is a Celebrity Not Enough for a Cause Campaign?

Cause Related Marketing

Brooke Shields’ face graced this ad for Allergan’s prescription eyelash-grower called Latisse in dozens of magazines for the better part of 18 months. Make-A-Wish Real Simple magazine Bride's Magazine Brooke Shields Latisse Allergan

The Gig Economy and the Nonprofit Sector

Wild Woman Fundraising

This month Yes Magazine published a happy go lucky article about the gig economy and how we should all LOVE IT because it gives us SO MUCH FLEXIBILITY!

There is Always More to Learn

Social Media Bird Brain

operations, Good magazine Invisible Children mistakes NGO Slacktivism successes white saviors We learn from our mistakes and we can learn from the mistakes - and successes- of others. You may remember the #Kony2012 hashtag that was used by the NGO, Invisible Children, which had a video go viral and subsequently suffered a backlash from people saying they were deluded "white saviors" and encouraged slacktivism. Recently, Invisible Children decided to shut down its U.S.

Viral 109

Should Breast Cancer Awareness Be About the Breast More Than the Disease?

Cause Related Marketing

But I don’t think the cause is well-served by ads like this, which I found in the November 2011 Lucky magazine. Lucky , of course, casts itself as the ‘magazine about shopping.’ Lucky is a young woman’s magazine. NFL Pink Ribbon Lucky magazine Town and Country magazine Susan G.

Cancer 182

Are you attacked for your fashion? Gender bias at work

Wild Woman Fundraising

Tags: Conflict Keeping a job Rank at Work women alexander mcqueen bad boss bias at work bitch competence fashion fashion criticism gender bias gender imbalance harvard business school HR Management Magazine HR nightmare incompetence nurturing personal life questions pressure racial bias vivienne westwood what you can do work longer hours

Work 159

Have You Zeen It?

Social Media Bird Brain

Zeen is a platform for creating a digital magazine. Zeen small nonprofits social communication digital magazine content curationLast week was a post on influence and I was going to write a post following up on that, but if my stats are any indication, you all are sick of hearing about influencers*. So, let's talk about Zeen. What Is Zeen? You can add your original content, pictures, videos, etc. or link to content on the web. It's a quick way to curate content that.

Stats 100

Thank you! Yes, you!

Wild Woman Fundraising

Margaret Battistelli and Joe Boland at NAPCO and Fundraising Success Magazine invited me to present a webinar in an experimental series on using donor data. Do you ever think about how your nonprofit depends on partnerships? Partnerships not just with community partners, but with your donors?

Idaho 141

Join Me—Engage Fundraising Conference— May 9, Philly

Getting Attention

I’m also a columnist for the wonderful Fundraising Success Magazine, and serve on its advisory board. Fundraising: Innovations & Research engage fundraising conference fundraising success magazine Nonprofit Communications nonprofit marketingI’m in for this conference, and want to tell you about it before the limited number of seats (just 125) are gone.

12 More Interview Questions for your Fundraising job interview

Wild Woman Fundraising

INC magazine thinks they can figure you out, psychologically, with these 7 questions. Here’s what INC magazine thinks are important interview questions to “weed out the bad hires” 1. INC magazine has answers for you !

More Faux Cause Marketing

Cause Related Marketing

That’s kind of what’s at work in this ad from the inflight magazine called Delta Sky.The magazine had a special feature on. Tags: United Nations Bayer World Environment Day Delta Airlines Alcoa Heinz Faux Cause Marketing Ads Delta Sky Magazine

Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

The printed edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.In Komen for the Cure Fortune Magazine Yoplait Children's Miracle Network Clark Sweat Michael Glimcher St.

Space Available Ads

Cause Related Marketing

Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. Tags: Magazine Publisher's Association Time Inc.

Ads 130

Do you have a “super job”?

Wild Woman Fundraising

I was in line at the co-op today and saw the cover of Mother Jones. It said, “Speeded up, more work for no pay.&# So when i got home, I looked it up, and found this startling and sad article , and recognized myself. Read on. You may recognize yourself too. Mother Jones Cover, More Work, No Pay.

Jobs 188

Consistency in Cause Marketing

Cause Related Marketing

Komen is from Sunset magazine in October 2002, the year most of today’s third graders were born and a just a year after KitchenAid started its sponsorship of Komen!There’s Komen for the Cure Sunset magazine Kitchen Aid

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website. Komen for the Cure People en Espanol Ford Warriors in Pink People magazine

Ads 130

Where is your money?

Wild Woman Fundraising

The real cost of war, by Good Magazine, is estimated at 3 Trillion dollars. Tags: Nonprofit Downturn fundraising advocacy advocates Afghanistan budget department of peace department of war good Iraq magazine statistics veterans video war

Money 130

Reader Questions: How to retain association members?

Wild Woman Fundraising

For more resources on member retention strategies, check out: Fundraising Success Magazine. Recently I was asking around to other Wild Women Fundraisers, and asking them, “ What do you want to learn about, NOW?

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

LIVESTRONG Cause Marketing

Cause Related Marketing

Tags: Yellow Bracelets Weiden+Kennedy Lucky magazine Lance Armstrong Foundation Oprah LiveSTRONG Nike

52 Ways to Fundraise

Wild Woman Fundraising

Send out a paper newsletter or magazine and ask for money for your nonprofit. Here are 52 ways to fundraise, one for each week of the year! Of these, which ones do you think yield the most money? Which ones, the least? If you have any to add, please leave a comment! Quarterly Appeal letter. Grants. Your Annual Report. Sell Fruit. Old-time photograph booth for your museum. Gala/Dinner. Sell t-shirts. Do a Twitter push for donations. Collaborating on grants with another nonprofit.

The Images You Choose in Cause Marketing Activations

Cause Related Marketing

But the photo-illustration here in this ad from Redbook magazine is subtly different. The only trouble with the illustration is that if you’re just scanning the magazine, which is what a lot of readers of Redbook probably do, it would be easy to miss the subtle cues.

Cause Marketing as a Means of Employee Engagement

Cause Related Marketing

Pearle Vision Elliot Masie Lenscrafters Oakley Sunglass Hut Ray Ban OneSight business benefits of cause marketing Luxottica Group Revo Employee Morale Chief Learning Officer magazineCause marketing is often directed at employees and other internally stakeholders.

Size Matters in Cause Marketing

Cause Related Marketing

I was reminded of this when I saw this ad for Outdoor Research in Outdoor USA Magazine , a trade publication that I picked up at the Winter 2011 Outdoor Retailers trade show. Outdoor USA Magazine is tabloid sized and printed on matte paper.

Lady up and get things done!

Wild Woman Fundraising

In the US, according to an April 2010 article in TIME magazine , “U.S. Lady the fuck up dude! Where do you think the phrase “man up&# comes from, and why do you think it references getting things done? If I were you, I would question this phrase before adding it to my lexicon.

Census 130

Lady up and get things done!

Wild Woman Fundraising

In the US, according to an April 2010 article in TIME magazine , “U.S. Lady the fuck up dude! Where do you think the phrase “man up&# comes from, and why do you think it references getting things done? If I were you, I would question this phrase before adding it to my lexicon.

Census 130