Trending Sources

Responding to Outside Magazine's Article on Livestrong.org

Cause Related Marketing

The February 2012 issue of Outside magazine has a critical assessment of LiveStrong, Lance Armstrong’s anti-cancer foundation that I feel obliged to respond to. Outside Magazine Dan Pallotta Sports Illustrated LiveSTRONG 60 Minutes Lance ArmstrongLifestrong is now primarily a cancer awareness-raising charity.

How To Check Out: Reading the magazine covers in the grocery line

Wild Woman Fundraising

What would it be like to live in a world where what made the covers of magazines was what really mattered? And I started to do the same thing.

Why I helped start a magazine: Characters matter

Nonprofit Marketing Blog

I’m excited to announced that today, Characters Magazine is live. Master storyteller Mark Rovner and I founded this literary magazine to feature the writing of people who work for good causes and to inspire better storytelling in our sector. You can read it free online here. This is the maddening twin truth of story.

Influential Fundraisers Poll – Fundraising Magazine

Fundraising Coach

In reading the Fundraising Magazine post , I see that it was intended to be the most influential in 2011. Make your vote count. Jerry Panas.

Flipboard features the new magazine “The Fundraising Life”

Fundraising Coach

This spring, they created a way for users to build their own magazines. Thus was born my magazine, The Fundraising Life. declares Pitman.

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Time Magazine’s ‘Wireless’ Issue

The Agitator

I haven’t downloaded the digital version yet, but this OnlineSpin synopsis of Time’s “The Wireless Issue” makes the edition ‘must read’ in my book. Some articles: 10 Ways Mobile Technology Is Changing Our World. Elections Will Never Be The Same. Doing Good By Texting. Bye-Bye, Wallets. Time says that in the U.S.,

Time Magazine’s ‘Wireless’ Issue

The Agitator

I haven’t downloaded the digital version yet, but this OnlineSpin synopsis of Time’s “The Wireless Issue” makes the edition ‘must read’ in my book. Some articles: 10 Ways Mobile Technology Is Changing Our World. Elections Will Never Be The Same. Doing Good By Texting. Bye-Bye, Wallets. Time says that in the U.S.,

The Importance of the Match in Cause Marketing

Cause Related Marketing

The ad at the left from Fortune magazine is a case in point. Wouldn’t that be affinity enough? Former U.S. President Bill Clinton famously did.

Cause Marketing Cooperation

Cause Related Marketing

The Alden Keene Cause Marketing Database has cause marketing stories from all of these women’s magazines and more. What do you do?

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

Komen for the Cure People en Espanol Ford Warriors in Pink People magazine Purchases benefit Susan G.

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An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

12 More Interview Questions for your Fundraising job interview

Wild Woman Fundraising

INC magazine thinks they can figure you out, psychologically, with these 7 questions. INC magazine has answers for you ! LOL NO.

Cause Marketing the Happy Meal

Cause Related Marketing

Tags: Ronald McDonald House Charities US Weekly magazine McDonald's Happy Meal

Cause Marketing Outside Its Credo?

Cause Related Marketing

Earlier this year Outside Magazine offered a challenging cause marketing promotion that I only just came across. Tags: Outside Magazine Conservation Alliance Green Cause Marketing

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Do you have a “super job”?

Wild Woman Fundraising

I was in line at the co-op today and saw the cover of Mother Jones. It said, “Speeded up, more work for no pay.&# Read on. To repeat: Up.

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Cause Marketing as a Means of Employee Engagement

Cause Related Marketing

Cause marketing is often directed at employees and other internally stakeholders.

Cause Marketing for Veteran's Causes Shows Support for Military Vets

Cause Related Marketing

11, 2011, Time magazine ran a cover package that concluded that the Americans and military veterans have never been further apart culturally.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Speaking of Newman and yourself, you told Entertainment Weekly magazine, “This is a really great to, uh, exploit your popularity, basically.

Notable Articles on Cause Marketing from Self Magazine's GOOD Initiative

Cause Related Marketing

Tags: Self Magazine's GOOD Initiative Ad Age

Paul Jones in Western & Engish Today Magazine

Cause Related Marketing

Have You Zeen It?

Social Media Bird Brain

Zeen is a platform for creating a digital magazine. Zeen small nonprofits social communication digital magazine content curationLast week was a post on influence and I was going to write a post following up on that, but if my stats are any indication, you all are sick of hearing about influencers*. So, let's talk about Zeen.

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Getting NPO Logos Size Right in Cause Marketing Ads

Cause Related Marketing

It ran in Fitness Magazine in March 2009. Already I’ve been getting blowback for being too sharp in my criticism. square inches. But like U.S.

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Reader Questions: How to retain association members?

Wild Woman Fundraising

For more resources on member retention strategies, check out: Fundraising Success Magazine. Retention is what I am focused on now. Phonecalls.

Marketing to Kids, Circa 1988

Cause Related Marketing

And so to reach them they put an PSA in GamePro magazine. Terrific idea, if this was still 1988. Sonny Bono was mayor of Palm Springs.

Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

Komen for the Cure Fortune Magazine Yoplait Children's Miracle Network Clark Sweat Michael Glimcher St. economy’s (still pending?) Susan G.

Reporting Back and Giving Thanks is Vital in Cause Marketing

Cause Related Marketing

It ran on the back cover of Scientific American magazine. This is a major mistake for both causes and sponsors.

Interview On Cause Marketing With a Trade Magazine Reporter

Cause Related Marketing

I’ll post the answers to the first two questions on today’s post, and the remaining on next Tuesday’s post. With money tight and ad budgets.

Paul Jones of Alden Keene on Cause Marketing in Utah CEO Magazine

Cause Related Marketing

Hi Gang:I was quoted at length in the current issue of Utah CEO Magazine on the topic of cause marketing in the story called Capitalists for Change.Double kudos to the reporter Geoff Griffin, the writer. Tags: Paul Jones Geoff Griffin Utah CEO Magazine Alden Keene and Associates Paul~.

Space Available Cause Marketing on Packaging

Cause Related Marketing

Magazines and newspapers have long offered space-available ads to nonprofits. and if your ad is compelling. they might run your ad for free.

A Challenge to Cause Marketers on the Eve of the Super Bowl

Cause Related Marketing

The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day. NFL World Series Stand Up To Cancer NBA Forbes Magazine Winter Olympics Super Bowl Brett Keisel's Beard World Cup Summer OlympicsIndeed, no nonprofit is. There’s two reasons for that.

Cause Marketing Your Athletic Performance

Cause Related Marketing

State Farm Insurance The Jimmy Fund World Series Giselle Bundchen Charity Bets Babe Ruth Johhny Sylvester GQ Magazine Tom Brady Crowdrise

Cause Marketing Bracketology

Cause Related Marketing

Golfsmith along with Golf Magazine are the major sponsors. There’s no seedings to speak of so it’s basically a straight popularity contest.

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

REI business benefits of cause marketing Outdoor USA Magazine Facebook Deals Groupon The North FaceCan cause marketing come to the rescue?

Christmas Cause Marketing from Lockheed Martin

Cause Related Marketing

5 issue of Time magazine, not on a billboard face at one of the subway stops near the Pentagon. But this is Christmas.

Cause Marketing for the Hirsute

Cause Related Marketing

The ad above was in Time magazine. Time magazine Blackbaud Be Bald Convio Mike Connell Be Bold Small ArmyCalled ‘ Be Bold, Be Bald!

Lady Gaga Raises $202 Million for MAC AIDS Fund, Forbes Reports

Cause Related Marketing

MAC Cosmetics Forbes Magazine MAC AIDS Fund Estee Lauder Lady Gaga Cyndi Lauper~Let's Put Her to Work Paying Down the Deficit! 202 million?!!!

Pimping for the National WWII Museum

Cause Related Marketing

Stephen Ambrose Time magazine Capital Campaigns WWII Battle of the Bulge National WWII Museumrather than just plain text?

Should Breast Cancer Awareness Be About the Breast More Than the Disease?

Cause Related Marketing

But I don’t think the cause is well-served by ads like this, which I found in the November 2011 Lucky magazine. Don’t get me wrong.

There is Always More to Learn

Social Media Bird Brain

operations, Good magazine Invisible Children mistakes NGO Slacktivism successes white saviors We learn from our mistakes and we can learn from the mistakes - and successes- of others. Recently, Invisible Children decided to shut down its U.S.

Advocacy Cause Marketing to Teens

Cause Related Marketing

The Foundation’s campaigns run in teen magazines and youth electronic media. That's Bristol Palin and son Tripp. But is the campaign effective?

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