Responding to Outside Magazine's Article on

Cause Related Marketing

The February 2012 issue of Outside magazine has a critical assessment of LiveStrong, Lance Armstrong’s anti-cancer foundation that I feel obliged to respond to. Outside Magazine Dan Pallotta Sports Illustrated LiveSTRONG 60 Minutes Lance ArmstrongThe first criticism is that LiveStrong no longer donates to cancer research efforts and instead has transitioned itself into a role as kind of information conduit for people fighting cancer.

How To Check Out: Reading the magazine covers in the grocery line

Wild Woman Fundraising

Yesterday I was in the grocery store, not the coop, the grocery store, in line to buy batteries for my camera, when I noticed the woman in front of me reading the covers of the magazines. What do you think of supermarket tabloids and magazines?

Trending Sources

Why I helped start a magazine: Characters matter

Nonprofit Marketing Blog

I’m excited to announced that today, Characters Magazine is live. Master storyteller Mark Rovner and I founded this literary magazine to feature the writing of people who work for good causes and to inspire better storytelling in our sector. Thanks to everyone who submitted - as well as to the amazing editor and designers I highlighted in the following introduction included in the magazine.

Influential Fundraisers Poll – Fundraising Magazine

Fundraising Coach

In reading the Fundraising Magazine post , I see that it was intended to be the most influential in 2011. Once you have your list, learn how to cast your vote at Fundraising Magazine poll. (c) Earlier this week, I read Mark Phillips post Who should influence fundraisers?

Flipboard features the new magazine “The Fundraising Life”

Fundraising Coach

This spring, they created a way for users to build their own magazines. So last month when my wife saw an announcement about a Flipboard magazine making class to teach magazine creation, she encouraged my son and me to take it. Thus was born my magazine, The Fundraising Life.

Time Magazine’s ‘Wireless’ Issue

The Agitator

I haven’t downloaded the digital version yet, but this OnlineSpin synopsis of Time’s “The Wireless Issue” makes the edition ‘must read’ in my book. Some articles: 10 Ways Mobile Technology Is Changing Our World. Elections Will Never Be The Same. Doing Good By Texting. Bye-Bye, Wallets. Gadgets Go To Class (using mobile in the classroom). Disease Can’t Hide (mobile saving lives in Uganda).

When is a Celebrity Not Enough for a Cause Campaign?

Cause Related Marketing

Brooke Shields’ face graced this ad for Allergan’s prescription eyelash-grower called Latisse in dozens of magazines for the better part of 18 months. Make-A-Wish Real Simple magazine Bride's Magazine Brooke Shields Latisse Allergan

Ads 54

Engagement Fundraising in 7 simple bullet-points


Fundraising best practices for fundraising best practices in fundraising for nonprofits charity blog donor cultivation experience for donors/ prospects are: fundraising handbook pdf fundraising ideas for small nonprofits fundraising strategy pdf fundraising success magazine fundraising tips great fundraising letters major gift cultivation Planned Giving the seven key elements contribute to a successful event the worldwide fundraiser's handbook pdf

Tips 44

The Importance of the Match in Cause Marketing

Cause Related Marketing

The ad at the left from Fortune magazine is a case in point. Roger DuBois Fortune Magazine Virgin Unite Richard Branson the Necessity of Affinity in Cause Marketing Bulova Accutron Bill Clinton

Cause Marketing Cooperation

Cause Related Marketing

And one story that you must master when pitching women’s magazines is a pretty standard transactional cause marketing pitch; buy our thing and a portion of the proceeds benefits this fine cause. Magazine editors love, love, love to publish this kind of story.

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website. Komen for the Cure People en Espanol Ford Warriors in Pink People magazine

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

12 More Interview Questions for your Fundraising job interview

Wild Woman Fundraising

INC magazine thinks they can figure you out, psychologically, with these 7 questions. Here’s what INC magazine thinks are important interview questions to “weed out the bad hires” 1. INC magazine has answers for you !

Cause Marketing the Happy Meal

Cause Related Marketing

Tags: Ronald McDonald House Charities US Weekly magazine McDonald's Happy Meal

Cause Marketing Outside Its Credo?

Cause Related Marketing

Earlier this year Outside Magazine offered a challenging cause marketing promotion that I only just came across. For the April ‘Green Issue,’ when you bought the magazine at newsstands, Outside made a $1 donation to the Conservation Alliance up to $50,000.According to a press release issued in January, the issue would:“… explore and deliver the concept of ‘green’ in a proactive, relevant, bold. Tags: Outside Magazine Conservation Alliance Green Cause Marketing

April 43

Have You Zeen It?

Social Media Bird Brain

Zeen is a platform for creating a digital magazine. Zeen small nonprofits social communication digital magazine content curationLast week was a post on influence and I was going to write a post following up on that, but if my stats are any indication, you all are sick of hearing about influencers*. So, let's talk about Zeen. What Is Zeen? You can add your original content, pictures, videos, etc. or link to content on the web. It's a quick way to curate content that.

Stats 22

Do you have a “super job”?

Wild Woman Fundraising

I was in line at the co-op today and saw the cover of Mother Jones. It said, “Speeded up, more work for no pay.&# So when i got home, I looked it up, and found this startling and sad article , and recognized myself. Read on. You may recognize yourself too. Mother Jones Cover, More Work, No Pay.

Jobs 75

Cause Marketing as a Means of Employee Engagement

Cause Related Marketing

Pearle Vision Elliot Masie Lenscrafters Oakley Sunglass Hut Ray Ban OneSight business benefits of cause marketing Luxottica Group Revo Employee Morale Chief Learning Officer magazineCause marketing is often directed at employees and other internally stakeholders.

Cause Marketing for Veteran's Causes Shows Support for Military Vets

Cause Related Marketing

11, 2011, Time magazine ran a cover package that concluded that the Americans and military veterans have never been further apart culturally. Time magazine Noland Hoshino Chase BankIn the lead-up to Veteran’s Day, held in the U.S. last Friday Nov.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Speaking of Newman and yourself, you told Entertainment Weekly magazine, “This is a really great to, uh, exploit your popularity, basically. Hugh Jackman Entertainment Weekly magazine Social Entrepreneurship All Benefits Companies Paul Newman Newman's Own Social Enterprise

Notable Articles on Cause Marketing from Self Magazine's GOOD Initiative

Cause Related Marketing

Self Magazine, in conjunction with Ad Age, publishes periodic pieces on cause marketing as a part of its GOOD initiative.The tent pole of GOOD is a consumer research study of 2,700 women that highlights the emotional impact that cause marketing can have, especially as compared to traditional marketing.Here, then, are links to three articles from the GOOD newsletter archive that I find especially. Tags: Self Magazine's GOOD Initiative Ad Age

Paul Jones in Western & Engish Today Magazine

Cause Related Marketing

Getting NPO Logos Size Right in Cause Marketing Ads

Cause Related Marketing

It ran in Fitness Magazine in March 2009. Alden Keene Cause Marketing Database National MS Society Proctor and Gamble Pure Protein Bar Fitness Magazine Coke Outdoor Research

Reader Questions: How to retain association members?

Wild Woman Fundraising

For more resources on member retention strategies, check out: Fundraising Success Magazine. Recently I was asking around to other Wild Women Fundraisers, and asking them, “ What do you want to learn about, NOW?

Marketing to Kids, Circa 1988

Cause Related Marketing

And so to reach them they put an PSA in GamePro magazine. Alden Keene Cause Marketing Database GamePro magazine Seth Godin American Council on Education Ad Council Lumina Foundation

Unconventional Metrics of Cause Marketing Power

Cause Related Marketing

The printed edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.In Komen for the Cure Fortune Magazine Yoplait Children's Miracle Network Clark Sweat Michael Glimcher St.

Reporting Back and Giving Thanks is Vital in Cause Marketing

Cause Related Marketing

It ran on the back cover of Scientific American magazine. Alden Keene Cause Marketing Database Fresh Markets paper icons Thanking Supporters Scientific American magazine

Have you ever had one of these horrible bosses?


According to Toni Coleman, interim editor in chief of CASE’s CURRENTS Magazine, there are 4 types of horrible bosses : The micromanager. The disinterested boss. The bully. The abuser. Have you worked for one of them? If so, please share your story in the comments section below. Or, for tips on how to be a better manager, check out Toni’s article here. Related Posts: >>What’s missing from most nonprofit mission statements? >>3

Interview On Cause Marketing With a Trade Magazine Reporter

Cause Related Marketing

Last week I did “email interview” on cause-related marketing with Carol Gustafson, a writer for W&E Today, a trade magazine for the western and English equine industry.She asked me five questions.

Paul Jones of Alden Keene on Cause Marketing in Utah CEO Magazine

Cause Related Marketing

Hi Gang:I was quoted at length in the current issue of Utah CEO Magazine on the topic of cause marketing in the story called Capitalists for Change.Double kudos to the reporter Geoff Griffin, the writer. Tags: Paul Jones Geoff Griffin Utah CEO Magazine Alden Keene and Associates I must have given the poor devil 100 pages of reports, surveys and the like to sort through. You have to register to read the full article, but registration is free.~Paul~. Paul~.

There is Always More to Learn

Social Media Bird Brain

operations, Good magazine Invisible Children mistakes NGO Slacktivism successes white saviors We learn from our mistakes and we can learn from the mistakes - and successes- of others. You may remember the #Kony2012 hashtag that was used by the NGO, Invisible Children, which had a video go viral and subsequently suffered a backlash from people saying they were deluded "white saviors" and encouraged slacktivism. Recently, Invisible Children decided to shut down its U.S.

Space Available Cause Marketing on Packaging

Cause Related Marketing

Magazines and newspapers have long offered space-available ads to nonprofits. Time magazine National Center for missing and Exploited Children Xerox The Missing Children's Network Space Available Advertising Reynolds Wrap Wal-Mart Procter and Gamble Tide

A Challenge to Cause Marketers on the Eve of the Super Bowl

Cause Related Marketing

The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day. NFL World Series Stand Up To Cancer NBA Forbes Magazine Winter Olympics Super Bowl Brett Keisel's Beard World Cup Summer Olympics

Cause Marketing Your Athletic Performance

Cause Related Marketing

Tom Brady almost certainly has performance incentives of his own: games won; number of touchdown passes versus interceptions; fourth-quarter comebacks; number of times he and his wife model Gisele Bundchen show up in GQ magazine; etc.

Cause Marketing Bracketology

Cause Related Marketing

Golfsmith along with Golf Magazine are the major sponsors. I haven’t gotten a legal ruling on this, but I think using celebrities in this way falls under ‘fair use,’ although it could be that Golf Magazine got permission to use all 64 names.

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

That question came after reading the unsigned editorial at the left in a recent issue of Outdoor USA Magazine , a trade publication of the outdoor retailers and manufacturers industry. REI business benefits of cause marketing Outdoor USA Magazine Facebook Deals Groupon The North Face

Christmas Cause Marketing from Lockheed Martin

Cause Related Marketing

5 issue of Time magazine, not on a billboard face at one of the subway stops near the Pentagon. For instance, the headline speaks of the call of ‘duty,’ which is powerful imagery in the military, but less so for readers of Time magazine, much less Joe Six-Pack.

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Image via Wikipedia. This author is not a Netflix subscriber.

Cause Marketing for the Hirsute

Cause Related Marketing

The ad above was in Time magazine. Time magazine Blackbaud Be Bald Convio Mike Connell Be Bold Small ArmyCancer is a hairy beast that needs to be capped. And to help, Boston ad agency Small Army has put together a fun campaign that has potential lessons for nonprofit fundraisers.

Lady Gaga Raises $202 Million for MAC AIDS Fund, Forbes Reports

Cause Related Marketing

Currently on newsstands is Forbes magazine’s '100 Most Powerful Women' issue and there at number 11 is Lady Gaga, whose blurb tells us that she is 25, that she ‘banked $90 million last year’ and ‘raised $202 million to fight HIV/AIDS through MAC’s VIVA GLAM Lipstick and Lipgloss sales.”