Donor Churn: How To Stop It Before It Starts

The Agitator

Donor retention / loyalty / commitment premium Few organizations truly understand why donors leave, let alone know when the donor makes the decision to leave.

Testing Your Donor Identities

The Agitator

Commitment studies go into depth with your donors about all their touchpoints with you: brand positioning, donor relations, fundraising asks, cultivation, channels, messaging, etc. Previously on donor identity: It’s good to segment by identity. But they must be the right identity/ies.

Test 70

Fundraising’s Silver Bullet

The Agitator

” By ignoring or neglecting the human interaction–feedback– that results from great customer or donor service, most organizations forfeit enormous sums of money and increased levels of donor commitment and loyalty.

Does Your Logo Suck? Free Webinar Next Week

Kivi's Nonprofit Communications Blog

Loyalty leads to increased awareness, participation, and donations. A logo, as the visual representation of your nonprofit brand, is often the first touchpoint your audience will have with your organization.

Free 201

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

There are two key pillars that go into creating a positive nonprofit- to-donor relationship, the very kind that leads to higher loyalty, commitment, and retention: Functional Connection. From this the interactions or touchpoints that harm or help giving behavior are identified.

Trust 85

Low Risk Approach to High Reward Discovery

The Agitator

This led to 9 different journeys with changes that ranged from entirely different touchpoints to versioning of copy tailored to a given, well-understood audience (e.g. Importantly, most of these touchpoint assets existed already.

Stop Telling Your Donors Who They Are

The Agitator

For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a few more appeals and more emails), but by taking the issue of donor identity seriously. I fear that most nonprofits will fail to heed the alarm bells sounded in the Vital Signs study we reported on earlier this week.

Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Loyalty leads to increased awareness, participation, and donations. A logo, as the visual representation of your nonprofit brand, is often the first touchpoint your audience will have with your organization. Guest Post by Julia Reich, Julia Reich Design. Julia Reich.