Trending Sources

4 More Clever Ways to Improve Your Thank You Letters

Kivi's Nonprofit Communications Blog

It’s hard to get more timely and personal than that. They write the letter, but you send it. Thank-You Letters

Letter 112

5 Clever Ways to Improve Your Thank Your Letters

Kivi's Nonprofit Communications Blog

Donors want something quite simple: a prompt, meaningful thank you letter and additional communication that explains how the donation was used.

Letter 106

Losing Donors Because of Bad Thank You Letters?

Kivi's Nonprofit Communications Blog

Did you know that the quality of your thank you letters can determine whether your donor gives again? My personal thank you formula.

Part 2: How to Write an Appeal Letter 101

Wild Woman Fundraising

how to write your appeal letter. Now we’re getting into Part 2, Which is ALL ABOUT writing the different parts of your direct mail letter.

Dos and Don’ts for Nonprofit Thank You Letters [FREE Download]

Kivi's Nonprofit Communications Blog

Sending a thank you letter to your donors is not just the polite thing to do. Fundraising Nonprofit Communications Thank-You Letters

Guest post: Mary Cahalane on Thank You Letters!

Wild Woman Fundraising

Thank you letters were scary. How do you stretch “thank you for your gift” into a whole letter? Mary, you rock. Mary Cahalane. You too?

Nonprofit Thank You Letters – 3 I Love

Kivi's Nonprofit Communications Blog

The standard, boring, impersonal form letter or email receipt doesn’t cut it. P.S. Here are some more posts on writing thank you letters.

Part 1: What is an Appeal Letter?

Wild Woman Fundraising

Do you like writing email or letters? Do you remember the joy of receiving a beautiful letter, and sending one in return? Is it personal?

The Inner Game of Writing Your Appeal Letter: Part 2

Wild Woman Fundraising

How should you write your appeal letter? How can you, in short, create the appeal letter version of a hit song? Look at your anchor.

The 4 Key Qualities of Amazing Thank You Letters

Fundraising 123

Put your donors – and your thank you process – first this year by including these four key components for effective and memorable donor thank you letters. Be Personal. First things first: being personal, warm, and authentic with your donors is critical. Take the time to customize your thank you letters. Be Tangible.

One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

But the length of the letter is NOT your primary concern … and boards often don’t see that. That a 2-page letter does worse.

Case Study: How can you make your letter appeal better?

Wild Woman Fundraising

Draft 1 of the letter, page 1. Inc, Kenita Pierce-Lewis , asked me to have a look at her appeal letter, to see what I could do with it.

How to Create an A+ Appeal Letter

Ann Green

One of the most important components is your letter. Here are some ways to ensure an A+ appeal letter. Give it the personal touch.

A winning formula to write your appeal letter

Wild Woman Fundraising

What makes a good appeal letter? You’ve got How to get your appeal letter to eat its vegetables and take its vitamins. It was fun!

The Inner Game of Writing Your Appeal Letter: Part 1

Wild Woman Fundraising

Especially now, I’ve got to write this appeal letter, and it’s just not FLOWING man!&#. What does Leonard Cohen say about this?

Reader Questions: How to Personalize Thank you Letters?

Wild Woman Fundraising

During busy fundraising months we send out a lot of thank you letters but they are form letters that everyone gets the same one. How do you personalize all the thank you letters when you have 30 or more a day? Here’s one way to personalize your thank you letters without going insane. Hello! RIGHT!

9 simple pointers for writing better emails and letters to your donors


Try not to inject your opinion – Unless it is appropriate to do so, avoid the temptation to include your personal thoughts. Recommendations: >> How to write letters that raise money. >> How NOT to write a letter to your supporter community. I failed to get into business school. Keep it simple. Don’t over-write.

An Open Letter to My Conservative Readers

Kivi's Nonprofit Communications Blog

I can think of more than a few elements of my personality that come through professionally that some of you may find objectionable. Great!

More On Personal Touch

The Agitator

Here’s a paean to handwriting by copywriter Karen Zapp: Why Direct Mail — the more personal the better — Will Not Die.

Mail 22

How to write effective fundraising letters

Fundraising Coach

In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. The letter is personalized. Not having those increases the chances the letter will be tossed without being read. It’s a fundraising letter so don’t put lots of “the weather here is such & such.”

The 6 most read parts of any major gift solicitation letter


I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. LIKE THIS BLOG POST?

Tips 34

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Kivi's Nonprofit Communications Blog

You don’t need to hire a firm in order to have a successful appeal letter. Think again. ET (open to everyone). ET (e-clinic only).

How to ask your board members for year-end gifts


Help the board chair be the front person. I know this is important. But, honestly, I’m a major and planned gift marketer… not a fundraising consultant. So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Click to tweet!

An anonymous letter that all fundaisers should read

Nonprofit Marketing Blog

A blog reader sent me the following letter this week. He seemed quite surprised, as he remembered writing me an immediate and enthusiastic thank you letter. I mentioned that I hadn’t received anything in the mail, such as a pledge form or letter of intent to make my commitment binding (let alone a thank you).

Want to learn what makes an incredible year end appeal?

Wild Woman Fundraising

Whether you are an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics in this e-course to take your appeal letter to the next level. Have fun writing your letter and creating your package! Who’s the Letter From?

How to Create an Awesome Appeal Letter

Ann Green

Many of you are getting ready for your year-end appeal, and the cornerstone of your campaign is your appeal letter. Be personal. Read on.

3 more contrarian tips for writing successful fundraising letters

Fundraising Coach

Yesterday, I sent my Fundraising Kick members 3 contrarian tips on writing successful fundraising letters. Jeff knows his stuff.

Stand Out With an Amazing Appeal Letter

Ann Green

It’s it even tougher when you’re competing with scores of other organizations for your donors’ attention, although many of these appeal letters are mediocre at best, as Fundraising Consultant Mary Calahane pointed out in a recent post Warning: bad mail coming to a box near you. First, you need to get your donor to open your letter.

3 Tips for Effective Fundraising Letters

Fundraising Coach

But I haven’t sent one specifically on writing fundraising letters! Fundraising letters are a basic staple of fundraising. And even with social media getting all the press, fundraising letters are what is still faithfully bringing in money for nonprofits. Here are 3 tips for fundraising letters: Mail multiple times.

Getting Your Donor to Give More in Your Year End Appeal

Wild Woman Fundraising

” “Please send a free, personalized proposal for a charitable gift annuity.” How do you get your donor to upgrade? Shampoo.

Writing Fundraising Letters: What Should You Consider?

Fundraiser Ideas

In simple terms, this means that of fifty fundraising letters sent only one produces a positive response from its recipient. Explain the need.

Ideas 21

The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

Kivi's Nonprofit Communications Blog

You know the person, in fact you distinctly remember meeting her, and then she just puts out her hand and says, “Nice to meet you, I’m Becky.”.

Nevada 116

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

They got the person. PG: I have many pet peeves when it comes to resumes and cover letters and LinkedIn profiles. Welcome. PG: Yes, I do.

3 Brutally Honest Appeal Letter Critiques Part 3

Wild Woman Fundraising

Did you read my first terrible appeal letter? Did you read the second brutal appeal letter critique? What is wrong with this letter?

How many ways can you say “thank you” to a donor?


Letters. The standard acknowledgement letter (of course). A letter from you. Another letter from the Executive Director. And, how about a letter from a person who benefited from the gift? And, how about a call and voicemail message from a person who benefitted from the gift? Telephone calls. Meet-ups.

Rewriting an appeal letter: Making it better

Wild Woman Fundraising

Here’s another appeal letter for us to take a look at. This can really heighten the urgency of your letter. Thank you!

Why should you tell a story in your cover letter?

Wild Woman Fundraising

And Vanessa will be talking about telling your story in your cover letter. Yeah, it’s got to be personalized. So a bit about Vanessa.

Annual Report Makeover!

Wild Woman Fundraising

It feels more personal, like a letter from a friend. Ever had a makeover? Want to see a drastic makeover that really paid off? Read on.

How to pick a fundraising job that you will absolutely love! -with Abbi Haggerty

Wild Woman Fundraising

And try to make a story in your cover letter around how you’re connected to this mission. Mazarine Treyz: Hey, everybody. Welcome. Abbi L.

Jobs 67

3 Brutally Honest Appeal Letter Critiques Part 2

Wild Woman Fundraising

Did you read my first terrible appeal letter? This second brutally honest appeal letter critique is brought to you by the VNSNY. arrived.