What’s your fundraising asking style?

iMarketSmart

Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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You don’t own your donors

iMarketSmart

You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.

The simplest planned giving marketing strategy (5 things you must do)

iMarketSmart

The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Generating leads: acquisitions campaigns. Cultivating leads: nurture campaigns. Oh… and, finally, you need to actually do the marketing. I have found that direct mail and email are the most effective channels for generating leads if you have a good list and your organization is mid-sized to large.

Here’s one great legacy giving promotion

iMarketSmart

You can find this along with its case study and many other great legacy gift marketing case studies here on SOFII’s website. I love this legacy giving promotion. It’s actually a placeholder for your beer!

5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? How many of those leads could also be major gift donors? Who among those leads has a donor advised fund or family foundation? Why do each of those leads care about my organization’s mission? In the minds of each of those leads, how does my organization rank compared to other charities?

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What planned and major gifts officers can learn from Shark Tank

iMarketSmart

The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | . I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas.

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4 simple suggestions to improve your planned giving marketing.

iMarketSmart

Most people think planned giving marketing is complicated. Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving messages omnipresent. Be sure to employ all the free (or low-cost) marketing channels you have available to you. The marketing funnel in fundraising usually involves acquisition and cultivation strategies. Acquire leads first. Do that with acquisition marketing.

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49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

iMarketSmart

If you need help trying to decide what to put on your planned giving website, here’s our in-house content guide and checklist. We use this as a starting point for each and every planned giving Site we build for our clients.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). We need to blanket the prospects that have high-planned giving scores.

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Does an “empathy gap” exist among your donors?

iMarketSmart

But could doing so be a misguided marketing strategy? Donors who never served in the military have been more likely to give bigger donations and even make planned gifts when compared with armed forces retirees. Family members and friends of cancer patients have been more likely to give, make bigger gifts and leave planned gifts when compared with the patients themselves. Related posts: >> A Bit of Empathy Might Be the Best Marketing Strategy. >>

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Finally, you can learn what words work to raise money!

iMarketSmart

For instance, some of the worst words for planned gift marketing are: Bequest; Charitable Gift Annuity; and Remainder Interest Deed. Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).

The 7 biggest mistakes weak major gift officers make repeatedly

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics.

Test with email first.

iMarketSmart

I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight. VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast.

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The best way to predict the future is to invent it

iMarketSmart

I used my marketing expertise to invent new ways of doing things. And, as I explored this new realm, I discovered that fundraising actually is marketing, customer service and sales. >> Introducing “ENGAGEMENT FUNDRAISING”— the Future of Nonprofit Marketing. >>

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How planned giving marketing is like selling new cars.

iMarketSmart

Planned giving marketing is a lot like selling new cars. Car companies spend billions of dollars each year to market their goods. So marketing messages for automobiles must be ubiquitous (everywhere) in order to build awareness. Leads must be generated.

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2 very interesting planned giving marketing charts

iMarketSmart

After sending out hundreds of thousands of mailers and emails on behalf our our clients, running ads in their magazines and providing a whole bunch of other ways to generate leads over the past couple of years… I am pleased to present the following charts. lead generation marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing Direct Marketing leads results

How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

The last question is the most important one; ask “Many of our supporters have expressed interest in leaving a gift to _ in their will to benefit future generations. Related posts: >> eBook: Words That Work – Part 2: The Phrases That Encourage Planned Giving. >> >> Why Failing to Focus on Major and Planned Gifts Can Be So Dangerous. Make sure the intern cares about your mission.

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The easiest way to grow your Legacy Society (5 super-simple steps)

iMarketSmart

Everyone wants planned gifts. The survey should include a question that asks if they have included your organization in their plan already or if they need help. Fundraising Planned Giving best practices for fundraising best practices for planned giving fundraising blog Lead generation for planned giving legacy gift marketing legacy gifts planned gift marketing planned gift marketing ideas

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3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Drive respondents online for more information – then give them opportunities to convert into leads. That will build awareness and generate activity for you in a turnkey fashion. Create the plan once and just let it run all year long.

How to use a blog to generate planned gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.

How to use a blog to generate planned giving gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.

Phyllis Freedman’s excellent synopsis of how planned giving target marketing is changing

iMarketSmart

Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. I figured I’d create a watered down version using her post since I get a lot of reach from the Nonprofit Marketing and Fundraising Zone. The best prospects for a planned gift (60%) are donors age 40-54.

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What’s missing from most planned giving websites

iMarketSmart

Here’s my list of top things missing from most planned giving websites: 1- Phone number – It’s amazing that people forget this but they do! 3- Answers to the most common planned giving objections – If you don’t answer objections, how can you expect to get a gift? You can always keep your plans to yourself. Plus it will help us plan for the future. What your leadership plans to do in the future?

The planned giving marathon is all about engagement.

iMarketSmart

Recently someone told me that their organization doesn’t consider a planned giving lead to be a “real lead” unless someone is calling in or requesting specific information about how to definitely leave a gift. In other words, the planned giving team felt that their job was to “procure” gifts that have already been decided upon. Then we wouldn’t need to market planned gifts.

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The First 100 Hours - Turning Media Spikes into Fundraising Leads

Kivi's Nonprofit Communications Blog

On Tuesday, August 4, Alia McKee of Sea Change Strategies and Kevin Gottesman of Gott Advertising will present a webinar for us called Beyond Viral: Building Your Email List through Paid Marketing. If you are wondering how the leading nonprofits in U.S.

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My Gift To You This Holiday Season

iMarketSmart

A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” “You can’t close planned gifts with a website!”

100 hours: Turning media spikes into leads (Alia and Mark)

Sea Change Strategies

Online coverage leads to more traffic to your site than more traditional PR. In other words, many marketers think the outbound campaign is doing the heavy lifting, and the landing page exists simply as a passive collection cup for all the sales or leads generated by the campaign.

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Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

So how does this affect nonprofits and our social media marketing plans? Digital marketing expert Jay Baer found that 92% of consumers trust user-generated content and word-of-mouth suggestions more than advertising. People trust word-of-mouth marketing messages.

7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. The second round featured predictions on activities, challenges and hopes from nonprofit marketers like you.

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Why selling planned gifts is different (the case for a multi-step cultivation effort)

iMarketSmart

He really understands marketing. In his recent blog post he discusses why we should sometimes avoid “easy leads” and, rather, seek to qualify our leads more vigorously. Back then we were mostly doing hardcore lead generation.