5 reasons fundraisers won’t call their hot leads
MAY 23, 2016
Here are 5 proven reasons why fundraisers won’t call their leads to ask for donations: Fear of rejection: This is the most common reason for call reluctance. Nine out of ten times, your hot lead will be glad you did. But if you offer your hot leads value when you reach out to them, they’ll be glad you interrupted whatever they were doing. Be real with your hot leads.
YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts
Kivi's Nonprofit Communications Blog
MARCH 3, 2015
Save this blog post and steal these phrases for your leads and transitions. Leads. I know this isn’t pleasant… Did we leave a favorite lead or transition of yours off the list? Photo Credit: https://flic.kr/p/oQdBuA. p/oQdBuA.
Op Eds: Writing Leads that Grab Readers by the Lapels
FEBRUARY 16, 2012
That’s why the lead or opening paragraph of your next opinion editorial is so important. Tie your lead to an event that is already in the news. That’s the test of whether a lead works.
Six Points for Good Content Leading to Engagement
Social Media Bird Brain
APRIL 16, 2014
Engagement comes from content. And the most often given advice about content? Make it good. But what, exactly does that mean? What is good content?
5 thoughts that might lead your supporters to feel donor remorse
JULY 25, 2016
The post 5 thoughts that might lead your supporters to feel donor remorse appeared first on MarketSmart | . Fundraising Lead Generation Major Giving Planned Giving asking for donations charity blog donor acquisition donor cultivation donor remorse fundraising tips major givingHere are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run?
What’s your fundraising asking style?
OCTOBER 21, 2016
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Emotion must lead, reason must follow
Nonprofit Marketing Blog
MAY 27, 2011
Emotion must lead, reason must follow. Are you about to start a conversation with a statistic? Because that’s how you commune with the human brain. Emotion first, reason second. Heart, then facts. Please, REMEMBER THIS. Whatever your cause, whoever your audience, you must start every conversation with the emotional heart of your cause, not the facts of its scope or scale in the world.
9 content offers that work well to generate planned giving leads
NOVEMBER 11, 2012
In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy
Be a Heretic. Choose a Cause You Love. Lead.
Marketing for Nonprofits
MARCH 2, 2013
Now, GO FORTH and LEAD! Here is another inspiring TED talk for you. I LOVE Seth Godin's humor and his call to DO SOMETHING IMPORTANT TO CHANGE THE WORLD. I am trying to do this at The Global Fund for Children because I truly believe that ALL children deserve the right to be safe, healthy, happy, and productive, regardless of where they are born. Don't you? According to Godin, there are 4 things you need to do if you truly want to do make a difference in this life.
12 Fundraising Questions Major and Planned Gift Officers Should Be Asking
JUNE 24, 2016
>> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked.
Brick wall redux: Practical tips for leading change
Nonprofit Marketing Blog
FEBRUARY 2, 2012
Today, I finished reading John Kotter’s book, A Sense of Urgency *. It’s full of good advice on how to spark a burning desire for your agenda. If you are frustrated, you should buy this book and read it right away. What I learned was complacency and “false urgency” are the biggest barriers to getting things done. Complacency is comfort with the status quo, generated by past success or perceived success. False urgency by contrast comes from failure.
Is your organization really that special?
OCTOBER 19, 2015
Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.
A harsh reality most fundraisers don’t want to face
JUNE 15, 2016
What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!
9 simple pointers for writing better emails and letters to your donors
JANUARY 18, 2017
Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.
12 Questions that Lead to a Better Fundraising Story
JANUARY 27, 2010
Starting February 18, Michael is leading a 4-week telecourse on storytelling for change, an affordable hands-on program for nonprofits seeking to craft a bigger story. Who Do You Truly Represent? It's easy to tell the story of the clients you serve -- especially in 2010, if you have a flip video camera, a social media platform and a few juicy questions to ask. Unfortunately, it's much harder to tell a story with which your donors can identify.
You don’t own your donors
JUNE 1, 2015
You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.
FEBRUARY 17, 2016
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Why the only thing to fear is fear itself.
AUGUST 3, 2015
Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.
Priorities for Health: Leading Health Indicators for 2020
Social Marketing and Social Change
MARCH 18, 2011
The US Institute of Medicine (IOM) has again tackled the difficult problem of turning a cacophony of priorities and objectives for improving Americans' health that is Healthy People 2020 into something that, as they put it in their Leading Health Indicators for Healthy People 2020 Letter Report this week: ".should Hopefully this list of Leading Health Indicators (LHIs) will survive longer than the ones created for Healthy People 2010.
What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?
APRIL 1, 2016
Those that come forward will obviously care about the organization’s future— qualified leads. Fundraising Lead Generation Planned Giving estate planning fundraising advice fundraising blog legacy gift marketing nonprofit lead gen tips Philanthropy planned gift fundraising tips planned gift marketingI’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. They’re expensive since time is the same as money.
How fast do you respond to your major and planned gift donors’ needs?
JUNE 3, 2016
The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.
More Online Leads From Video
MAY 12, 2014
Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads. Yes, it’s a pitch, but the advice holds water. Video improves your search engine visibility. Google and Bing like video. YouTube is the number two search engine in the world. Nuf said. Over one billion people watch a YouTube video each month. Video is the most engaging online medium. Video will help you increase your online conversions. It’s not just about attention, after all.
Top 10 reasons why donors like taking donor surveys
MARCH 20, 2017
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.
The 6 most read parts of any major gift solicitation letter
DECEMBER 21, 2016
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How many LinkedIn contacts do you have?
OCTOBER 3, 2016
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The 4 levels of donor commitment according to Mal Warwick
APRIL 19, 2017
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8 simple ideas to involve your donors and build deeper connections
JANUARY 23, 2017
Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.
Are you hunting mice or antelopes? [Guest post from T.J. McGovern]
FEBRUARY 6, 2017
Fundraising Major Giving Planned Giving charity blog free fundraising ideas Lead Generation major gift marketing tips non-profit fundraising ideas online fundraising tips successful fundraising ideas T.J. The following is a guest post thanks to my friend T.J.
4 keys to fundraising success you might be overlooking
MARCH 18, 2016
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Is your job really to raise money?
JUNE 17, 2016
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Are you a show up and throw up fundraiser?
JUNE 13, 2016
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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter
NOVEMBER 28, 2016
In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. I know, I know… you love your planned giving newsletter.
Donor Complaints: Why it’s a bad idea to get upset with donors when they complain
OCTOBER 26, 2016
Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .
Why fundraisers should take some lessons from stockbrokers
AUGUST 17, 2016
In March of this year I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor investment advice. Bad service. Poor communications. Also, it said “People die, move away, divorce.
Reader Questions: Humane Society Fundraising, how to overcome: “I only give to people”
Wild Woman Fundraising
FEBRUARY 15, 2011
Cite statistics that show that cruelty to pets leads to cruelty to people. Recently a reader came in with a question, how to convince people to give to animal charities? Dear Mazarine, It is sometimes difficult raising money for animals , especially in the south.
6 reasons why some donors prefer to stay anonymous
JANUARY 15, 2016
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35 amazing ways to engage and involve your donors and supporters
SEPTEMBER 2, 2016
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Why failing to focus on major and planned gifts can be so dangerous
DECEMBER 9, 2015
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Get Sponsored By Following the Lead of OK-GO and Others
Cause Related Marketing
FEBRUARY 10, 2012
The youngest person ever to attempt a solo crossing trip to the South Pole on snowshoes, the bass player for Kanye West’s touring band, Tony Stewart’s left side tire changer, a participant at a Susan G.
Why the first gift really shouldn’t count
FEBRUARY 12, 2016
At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not? It is, after all, a genuine thrill to acquire a new client. But I always admonish my staff that the first investment made by a new client shouldn’t really count.