Trending Sources

5 reasons fundraisers won’t call their hot leads

iMarketSmart

Here are 5 proven reasons why fundraisers won’t call their leads to ask for donations: Fear of rejection: This is the most common reason for call reluctance. Nine out of ten times, your hot lead will be glad you did. Be real with your hot leads. It’s simple and basic. Just reach out. Tweet this! Tweet this!

Lead 46

YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Kivi's Nonprofit Communications Blog

Save this blog post and steal these phrases for your leads and transitions. Leads. Photo Credit: https://flic.kr/p/oQdBuA. p/oQdBuA.

Lead 132

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

That’s why the lead or opening paragraph of your next opinion editorial is so important. Tie your lead to an event that is already in the news.

Lead 83

Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Engagement comes from content. And the most often given advice about content? Make it good. But what, exactly does that mean? What is good content?

Lead 56

5 thoughts that might lead your supporters to feel donor remorse

iMarketSmart

The post 5 thoughts that might lead your supporters to feel donor remorse appeared first on MarketSmart | . Fundraising Lead Generation Major Giving Planned Giving asking for donations charity blog donor acquisition donor cultivation donor remorse fundraising tips major givingWill they call and badger me for more money? Tweet this!

Spam 21

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”

Emotion must lead, reason must follow

Nonprofit Marketing Blog

Emotion must lead, reason must follow. Are you about to start a conversation with a statistic? Because that’s how you commune with the human brain. Emotion first, reason second. Heart, then facts. Please, REMEMBER THIS. And if you do not create a social landscape for a relationship, there is no place for human connection. So true.

Lead 20

9 content offers that work well to generate planned giving leads

iMarketSmart

In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. How to create or update your will. How to give to _ and receive income for life.

Lead 30

Be a Heretic. Choose a Cause You Love. Lead.

Marketing for Nonprofits

Now, GO FORTH and LEAD! Here is another inspiring TED talk for you. I LOVE Seth Godin's humor and his call to DO SOMETHING IMPORTANT TO CHANGE THE WORLD. Don't you? According to Godin, there are 4 things you need to do if you truly want to do make a difference in this life. Find something worth changing aka challenge the status quo. Jocelyn

Lead 19

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

>> 12 Questions that Lead to a Better Fundraising Story. >> Tweet this! Tweet this! What values are most important to you?

Brick wall redux: Practical tips for leading change

Nonprofit Marketing Blog

Today, I finished reading John Kotter’s book, A Sense of Urgency *. It’s full of good advice on how to spark a burning desire for your agenda. If you are frustrated, you should buy this book and read it right away. What I learned was complacency and “false urgency” are the biggest barriers to getting things done.

Is your organization really that special?

iMarketSmart

Sorry. It isn’t. What makes your nonprofit different? Engagement! That’s what your answer should be. It ain’t rocket science!

A harsh reality most fundraisers don’t want to face

iMarketSmart

What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. Keep it simple.

Email 53

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. Click here.

You don’t own your donors

iMarketSmart

Fundraising Lead Generation Lead generation for planned giving legacy gift marketing major gift marketing Planned Giving

Fail more.

iMarketSmart

“ I have not failed. I’ve just found 10,000 ways that won’t work. ”. – Thomas A. Failures don’t count but successes do! Tweet this!

12 Questions that Lead to a Better Fundraising Story

Fundraising 123

Starting February 18, Michael is leading a 4-week telecourse on storytelling for change, an affordable hands-on program for nonprofits seeking to craft a bigger story. Who Do You Truly Represent? Unfortunately, it's much harder to tell a story with which your donors can identify. That's why you need to speak in a more thoughtful manner.

Why the only thing to fear is fear itself.

iMarketSmart

Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingMore genuine. Less formal.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

Those that come forward will obviously care about the organization’s future— qualified leads. Fundraising Lead Generation Planned Giving estate planning fundraising advice fundraising blog legacy gift marketing nonprofit lead gen tips Philanthropy planned gift fundraising tips planned gift marketingTweet this!

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.

Priorities for Health: Leading Health Indicators for 2020

Social Marketing and Social Change

The US Institute of Medicine (IOM) has again tackled the difficult problem of turning a cacophony of priorities and objectives for improving Americans' health that is Healthy People 2020 into something that, as they put it in their Leading Health Indicators for Healthy People 2020 Letter Report this week: ".should Indicators. Objectives.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. LIKE THIS BLOG POST?

More Online Leads From Video

The Agitator

Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads. Yes, it’s a pitch, but the advice holds water. Video improves your search engine visibility. Google and Bing like video. YouTube is the number two search engine in the world. Nuf said. Over one billion people watch a YouTube video each month.

How many LinkedIn contacts do you have?

iMarketSmart

How can that be possible? Maybe they haven’t connected with their supporters because their LinkedIn profile is not up-to-date. Well, think again!

8 simple ideas to involve your donors and build deeper connections

iMarketSmart

Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

iMarketSmart

The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group (McG). A lioness cannot live on mice.

Here’s why you should remove the word "bequest" from your vocabulary

iMarketSmart

The word bequest sucks when it comes to generating planned gift revenue. Stop using it. Having issues viewing the image below? Click here.

29
29

Is your job really to raise money?

iMarketSmart

” His book, written in 1968, is about a poor camel boy who achieves a life of abundance. Tweet this. Tweet this. Tweet this. Tweet this.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. And, as they say, once an object is in motion, it stays in motion. 200,000 each issue!!!

Plan 71

4 keys to fundraising success you might be overlooking

iMarketSmart

Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams. Tweet this!

Pizza 93

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. I’m not happy!”

Forum 77

Are you a show up and throw up fundraiser?

iMarketSmart

I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. They talk a lot and say very little.

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Bad service. Poor communications. Also, it said “People die, move away, divorce. Major donors stop giving for those very same reasons.

6 reasons why some donors prefer to stay anonymous

iMarketSmart

They have religious reasons for anonymity (this is the #2 reason according to the same survey study mentioned above). Related Posts. >>

Reader Questions: Humane Society Fundraising, how to overcome: “I only give to people”

Wild Woman Fundraising

Cite statistics that show that cruelty to pets leads to cruelty to people. I never got a phone call from a cat or a dog. Dogs and cats. Welcome!

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

In 2014, just 50 people in the United States were responsible for almost 3% ($10.2 households are responsible for 67% (2/3) of all household charity.

Why the first gift really shouldn’t count

iMarketSmart

At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not? Same for you. Why bother? How many did you retain?

Rate 88

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics. Podcasts.

Get Sponsored By Following the Lead of OK-GO and Others

Cause Related Marketing

Komen Race for the Cure event and OK-GO all share something in common; they want to be or are being sponsored. And all of us respond.

Band 11