A harsh reality most fundraisers don’t want to face

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Fundraising Lead Generation best practices for fundraising best practices for planned giving fundraising blog fundraising tips highly qualified leads lead generation for major gifts Lead generation for planned giving legacy gift marketing major gift cultivation major gift fundraising nonprofit lead generation philanthropy blog solve problemsWhat donors value is often their time without you and not their time with you.

6 major donor expectations you simply cannot ignore

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Lead Generation Major Giving cultivation for major gifts lead generation for major gifts major donor proposals major gift cultivation major gift officer performance evaluationDialogue. Major donors expect to be able to have a dialogue with an organization and its staff. Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Convenience. Major donors expect their engagements to be convenient for them. Focus.

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The 6 most read parts of any major gift solicitation letter

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Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried VogeleI’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order.

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3 real world examples of the Pareto Principle

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Fundraising Lead Generation 80/20 rule capital campaigns charity blog donor cultivation lead generation for major gifts Lead generation for planned giving marketsmart nonprofit marketing tips Vilfredo ParetoIf you know me and this blog, you know that I talk about the Pareto Principle a lot. That’s the concept developed by Vilfredo Pareto in 1906 when he determined that 80% of the land in Italy was owned by 20% of the people.

Groupthink sucks (here’s how to avoid it)

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Fundraising Lead Generation strategy fundraising marketing tips Groupthink lead generation for major gifts Lead generation for planned giving nonprofit blogs PhilanthropyRemember Candid Camera? In this old episode, they set out to prove how easy it is to get someone to conform. Click here to see the video.

9 simple pointers for writing better emails and letters to your donors

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Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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What’s your fundraising asking style?

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Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donationAccording to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

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>> 12 Questions that Lead to a Better Fundraising Story. >> Fundraising Major Giving Planned Giving case development engagement fundraising Fundraising Questions fundraising strategy fundraising tips Lead Generation Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketing philanthropy blog Planned Giving Marketing Strategy

The simplest planned giving marketing strategy (5 things you must do)

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Generating leads: acquisitions campaigns. Cultivating leads: nurture campaigns. I have found that direct mail and email are the most effective channels for generating leads if you have a good list and your organization is mid-sized to large. The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Closing gifts: face-to-face, telephone, or personalized asks.

Why the only thing to fear is fear itself.

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Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine. Charity : Water , a nonprofit founded just 9 years ago (in 2006) raised more than $43 million in 2014. Growth like that is nothing short of explosive.

You don’t own your donors

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You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Fundraising Lead Generation Lead generation for planned giving legacy gift marketing major gift marketing Planned GivingHere’s the deal folks.

Are you a show up and throw up fundraiser?

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Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving case development case loads fundraising tips Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketingI’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. “Show up and throw up selling” is often chastised in the private sector.

Top 10 Ways You Can Benefit from Conducting a Donor Survey

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Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Fundraising strategy charity blog donation survey questions donor feedback survey donor stewardship survey questions fundraising survey examples fundraising tips Lead Generation non profit surveys non profit volunteer survey nonprofit survey questions Philanthropy philanthropy blog Strategy volunteer survey questions

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Imagine this.

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Fundraising Lead Generation Major Giving charity donor management software fundraising tips Inbound Lead Generation major donor cultivation major gift fundraising major gifts fundraising strategy nonprofit marketing nonprofit marketing technology online fundraising software for nonprofitsImagine this.

There’s power in exclusivity but are you using it?

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Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketingUnlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay” more (with major and legacy gifts). .

Opportunities vs. Problems: Which will your donors support?

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Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving capital campaigns legacy gift marketing major gift cultivation major gift fundraising nonprofit marketing tipsI’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry.

4 simple suggestions to improve your planned giving marketing.

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Here are some really simple suggestions for generating planned gifts. We have found that you can and should get people to raise their hands and show interest first with acquisition (lead generation) marketing efforts. Acquire leads first. 3- Cultivate your leads. Follow their lead. cultivation marketing lead generation Lead Generation/Nurturing marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized 80/20 rule leads

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Should your CRM include photos of each of your donors?

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Here are the results from the study: The imaging exam results with photos of the patients resulted in more meticulous readings from the doctors interpreting the images leading to 80% more incidental findings of unexpected abnormalities that had health implications beyond the scope of the original exam. My uncle is a radiologist. Recently he told me about a 2007 study of radiologists.

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5 questions to ask your planned giving marketing vendor

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How many highly qualified planned giving leads did you generate for my nonprofit last year? How many of those leads could also be major gift donors? Who among those leads has a donor advised fund or family foundation? Why do each of those leads care about my organization’s mission? In the minds of each of those leads, how does my organization rank compared to other charities?

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3 major donor myths broken by Andrew Olsen

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Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blogAndrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.

What do you really think about DONOR SCORING?

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Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor scores Lead Generation major gift fundraising Philanthropy philanthropy blog philosophy StrategyHere are some types of donor scores I’ve seen: Wealth scores. Capacity scores. Legacy gift likelihood scores. Major gift likelihood scores. Annual gift likelihood scores.

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Why Response Rates Don’t Matter.

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It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?

Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?

Fundraising vs. Facilitating

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Fundraising is focused on tactics that generate donations. Facilitation is focused on tactics that make people feel good (even if they aren’t ready to donate) and that generate donations. Fundraising fundraising tips Lead generation for planned giving nonprofit tips solve problemsFundraising focuses on an organization’s process for raising money by requesting donations. Facilitation focuses on helping others achieve their goals through philanthropy.

4 simple concepts that can help you raise sophisticated transformational gifts

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Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Lead Generation major gift fundraising Philanthropy philanthropy blog Planned GivingI like this blog post written by Greg Ring over at The Giving Crowd. . In it, he outlines his Four C’s of Successful Fundraising.

4 amazing quotes about how to treat your donors (from the Fortune 500)

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Fundraising Lead Generation fundraising tips quotesRelated Posts. >> 5 Ways You Can Ensure That Your Supporters Never Feel “Donor Remorse” >> Words That Work: Phrases that Encourage Planned Giving. Recommendations From Blogs We Follow. >> Two fundraising models: Batman & Yoda — which do you follow? >> How NOT To Treat A Donor! >> Tips for Effective Stewardship of Individual Donors. DID YOU BENEFIT FROM THIS BLOG POST? IF THE ANSWER IS YES, PLEASE SHARE IT!

The 5 p’s of engagement fundraising

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Involvement leads to commitment. Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission. Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them.

8 posts that will help you develop a solid planned gift marketing strategy

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Fundraising Planned Giving best practices for planned giving cultivation for planned giving Lead generation for planned giving planned giving acquisition planned giving newslettersHere’s a sort of “Greatest Hits” list. Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. Read these 8 blog posts and you should have all you need to decide where you want to go, and how you want to get there.

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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

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Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. At this stage, it is important to recognize that the most important part of any lead generation effort is your approach. Generating leads is almost a complete waste if you don’t have a plan to cultivate them.

Here’s why you should remove the word "bequest" from your vocabulary

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The word bequest sucks when it comes to generating planned gift revenue. Fundraising Lead Generation Bequest language bequests donor communication tips fundraising marketing tips language for more legacy gifts nonprofit blogs nonprofit marketing tipsStop using it.

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Fundraising metrics: you have to see them to believe them

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Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roiI always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?”

Top 10 reasons why donors like taking donor surveys

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Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.

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If asking for donations makes you uncomfortable, read this now!

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Fundraising Lead Generation Major Giving Planned Giving strategy asking for donations wording best way to get donations capital campaign fundraising tips capital campaigns charity blog examples of how to ask for donations how to ask for donations online major gift cultivation tips planned giving tipsRecently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?”

8 simple ideas to involve your donors and build deeper connections

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Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

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Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise.

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The 4 levels of donor commitment according to Mal Warwick

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Direct Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog donor persona examples donor personas donor retention fundraising blog major gift cultivation Mal Warwick planned gift marketingFor those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

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5 thoughts that might lead your supporters to feel donor remorse

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The post 5 thoughts that might lead your supporters to feel donor remorse appeared first on MarketSmart | . Fundraising Lead Generation Major Giving Planned Giving asking for donations charity blog donor acquisition donor cultivation donor remorse fundraising tips major givingHere are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run?

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Could your volunteers solve most of your fundraising problems?

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Volunteerism is the gateway drug leading to major giving and legacy gifts. Fundraising best practices for fundraising challenges facing not for profit organisations challenges in recruiting volunteers challenges in volunteering challenges of being a volunteer challenges that volunteers face charity blog fundraising challenges for nonprofits fundraising tips Lead Generation major gift fundraising Philanthropy problems non profit organizations face problems with non profit organizations

Here’s one great legacy giving promotion

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Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving charity blog donor communications best practices legacy gift marketing legacy giving promotion examples legacy society blog major donor communication strategy marketing planned giftsI love this legacy giving promotion. It’s actually a placeholder for your beer!

Top 3 reasons why major gift or legacy gift officers don’t have enough face-to-face meetings with donors

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But, sadly, they fail to realize that the top reasons why their staff are not meeting with enough donors face-to-face is because either: They failed to hire the right people for the job in the first place; They failed to provide them with highly qualified leads ; They failed to train them on how to set appointments. Ask yourself, are you providing them with highly qualified leads or are you telling them to generate their own leads?

It’s all about the “warm glow”!

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Fundraising Lead Generation Major Giving Planned Giving strategy charity Content StrategyAlaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends. Why am I telling you this? As residents apply for the money, they also get asked to donate to help Alaska. So far this year they have raised over $3 million from over 33,000 Alaskans.

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Why mistakes are awesome and what to do about them

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Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense. You think to yourself – “This sucks!”

Do major gift and planned gift staff need “sales managers”?

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But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. Fundraising Major Giving Planned Giving strategy accountability best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving fundraising tips Lead Generation major gift marketing sales managersSales managers? But we don’t sell anything! Actually, you do! You’re selling value.

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