A harsh reality most fundraisers don’t want to face

iMarketSmart

What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!

6 major donor expectations you simply cannot ignore

iMarketSmart

Lead Generation Major Giving cultivation for major gifts lead generation for major gifts major donor proposals major gift cultivation major gift officer performance evaluationDialogue. Major donors expect to be able to have a dialogue with an organization and its staff.

The 6 most read parts of any major gift solicitation letter

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Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele

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Groupthink sucks (here’s how to avoid it)

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Fundraising Lead Generation strategy fundraising marketing tips Groupthink lead generation for major gifts Lead generation for planned giving nonprofit blogs PhilanthropyRemember Candid Camera?

What’s your fundraising asking style?

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Is your organization really that special?

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Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

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>> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked.

Why the only thing to fear is fear itself.

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Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.

9 simple pointers for writing better emails and letters to your donors

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Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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You don’t own your donors

iMarketSmart

You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.

Are you a show up and throw up fundraiser?

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Imagine this.

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There’s power in exclusivity but are you using it?

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The simplest planned giving marketing strategy (5 things you must do)

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Generating leads: acquisitions campaigns. Cultivating leads: nurture campaigns. I have found that direct mail and email are the most effective channels for generating leads if you have a good list and your organization is mid-sized to large. The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Closing gifts: face-to-face, telephone, or personalized asks.

Should your CRM include photos of each of your donors?

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4 simple concepts that can help you raise sophisticated transformational gifts

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What do you really think about DONOR SCORING?

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3 major donor myths broken by Andrew Olsen

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Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blogAndrew Olsen knows a thing or two about direct marketing.

Top 3 reasons why major gift or legacy gift officers don’t have enough face-to-face meetings with donors

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Ask yourself, are you providing them with highly qualified leads or are you telling them to generate their own leads? Most fundraisers are not very good at generating leads. You should be generating and providing them with highly qualified leads.

Top 10 Ways You Can Benefit from Conducting a Donor Survey

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Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Fundraising strategy charity blog donation survey questions donor feedback survey donor stewardship survey questions fundraising survey examples fundraising tips Lead Generation non profit surveys non profit volunteer survey nonprofit survey questions Philanthropy philanthropy blog Strategy volunteer survey questions

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The 5 p’s of engagement fundraising

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Involvement leads to commitment. Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission. Donors have immense power these days.

Fundraising metrics: you have to see them to believe them

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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

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Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Cultivation allures people (now your qualified leads) to engage further.

Here’s why you should remove the word "bequest" from your vocabulary

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The word bequest sucks when it comes to generating planned gift revenue. Fundraising Lead Generation Bequest language bequests donor communication tips fundraising marketing tips language for more legacy gifts nonprofit blogs nonprofit marketing tips

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If asking for donations makes you uncomfortable, read this now!

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Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.

Top 10 reasons why donors like taking donor surveys

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Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.

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4 amazing quotes about how to treat your donors (from the Fortune 500)

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Fundraising Lead Generation fundraising tips quotesRelated Posts. >> 5 Ways You Can Ensure That Your Supporters Never Feel “Donor Remorse” >> Words That Work: Phrases that Encourage Planned Giving.

Could your volunteers solve most of your fundraising problems?

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Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

8 posts that will help you develop a solid planned gift marketing strategy

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Fundraising Planned Giving best practices for planned giving cultivation for planned giving Lead generation for planned giving planned giving acquisition planned giving newslettersHere’s a sort of “Greatest Hits” list.

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The 4 levels of donor commitment according to Mal Warwick

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

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Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .

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Here’s one great legacy giving promotion

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Finally we’re releasing the HIPPO killer!!!

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Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

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Related Posts: >>Yes, The Donor Pyramid is Really Dead (Clarification.com). >> eBook: How to Generate More Planned Gifts with Less Money and Reduced Resources. Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention.

A “wild woman” interviewed me

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4 things pizza and major gift fundraising have in common

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It’s all about the “warm glow”!

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Fundraising Lead Generation Major Giving Planned Giving strategy charity Content StrategyAlaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.

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Why mistakes are awesome and what to do about them

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Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense.

Value

iMarketSmart

Then, you will generate more donation dollars. Fundraising Lead Generation benefits of donating to a nonprofit benefits of donating to charity charity offers donor value proposition non-profit value proposition why companies should give back to community

Opportunities vs. Problems: Which will your donors support?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving capital campaigns legacy gift marketing major gift cultivation major gift fundraising nonprofit marketing tipsI’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry.

The most powerful motivators of major gifts and legacy gifts.

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Fundraising Lead Generation Philosophy/motivation motivations for giving to charity motivations to give psychology of donating to charityRemembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus.

What planned and major gifts officers can learn from Shark Tank

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I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

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19 reasons why nonprofit donor surveys are awesome

iMarketSmart

They help you generate highly qualified leads for major gifts and planned gifts. They help you uncover demographics such as whether or not each donor has children or is highly educated (since those two demographics have been proven to lead to much bigger gifts).

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