What’s your fundraising asking style?
OCTOBER 21, 2016
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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking
JUNE 24, 2016
>> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked.
Is your organization really that special?
OCTOBER 19, 2015
Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.
9 simple pointers for writing better emails and letters to your donors
JANUARY 18, 2017
Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.
Top 10 reasons why donors like taking donor surveys
MARCH 20, 2017
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.
The 6 most read parts of any major gift solicitation letter
DECEMBER 21, 2016
Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele
How many LinkedIn contacts do you have?
OCTOBER 3, 2016
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8 simple ideas to involve your donors and build deeper connections
JANUARY 23, 2017
Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.
Are you hunting mice or antelopes? [Guest post from T.J. McGovern]
FEBRUARY 6, 2017
Fundraising Major Giving Planned Giving charity blog free fundraising ideas Lead Generation major gift marketing tips non-profit fundraising ideas online fundraising tips successful fundraising ideas T.J. The following is a guest post thanks to my friend T.J.
Is your job really to raise money?
JUNE 17, 2016
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Are you a show up and throw up fundraiser?
JUNE 13, 2016
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4 keys to fundraising success you might be overlooking
MARCH 18, 2016
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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain
OCTOBER 26, 2016
Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .
Why fundraisers should take some lessons from stockbrokers
AUGUST 17, 2016
Recommendations: >> How to generate more planned gifts with less money and reduced resources. >>
6 reasons why some donors prefer to stay anonymous
JANUARY 15, 2016
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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter
NOVEMBER 28, 2016
In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. They like to think about the meaning of their lives and how they can have a positive impact on future generations.
Why the first gift really shouldn’t count
FEBRUARY 12, 2016
At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not? It is, after all, a genuine thrill to acquire a new client. But I always admonish my staff that the first investment made by a new client shouldn’t really count.
Why failing to focus on major and planned gifts can be so dangerous
DECEMBER 9, 2015
Why not increase investment in generating referrals from major donors instead? Greenfield, once wrote in one of his books that it costs only pennies on the dollar to generate major and planned gifts.
16 Content Ideas Your Major and Planned Gift Donors Will Love
JUNE 20, 2016
Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs).
Here’s why you should remove the word "bequest" from your vocabulary
MARCH 27, 2017
The word bequest sucks when it comes to generating planned gift revenue. Fundraising Lead Generation Bequest language bequests donor communication tips fundraising marketing tips language for more legacy gifts nonprofit blogs nonprofit marketing tips
4 amazing quotes about how to treat your donors (from the Fortune 500)
SEPTEMBER 2, 2015
Fundraising Lead Generation fundraising tips quotesRelated Posts. >> 5 Ways You Can Ensure That Your Supporters Never Feel “Donor Remorse” >> Words That Work: Phrases that Encourage Planned Giving.
Dr. Russell James’ Greatest Hits: Free webinars and eBooks
MAY 16, 2016
Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook.
The 7 biggest mistakes weak major gift officers make repeatedly
OCTOBER 31, 2016
Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics. Forgetting to ask donors lots of questions about why they care, where their interests lie and what they want to accomplish.
How fast do you respond to your major and planned gift donors’ needs?
JUNE 3, 2016
The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.
35 amazing ways to engage and involve your donors and supporters
SEPTEMBER 2, 2016
Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donorsIf you’re stuck wondering how to involve your supporters with your mission, look no further.
3 major donor myths broken by Andrew Olsen
FEBRUARY 27, 2017
Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blogAndrew Olsen knows a thing or two about direct marketing.
Why mistakes are awesome and what to do about them
AUGUST 7, 2015
Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense.
7 key questions for qualifying your major gift and planned gift prospects
MARCH 2, 2016
Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified?
Why everyone talks about segmenting emails but hardly anyone ever does it
OCTOBER 5, 2016
Fundraising Lead Generation strategy best practices for fundraising email list segmentation email segmentation strategy philanthropy blog segmented email campaigns segmenting email listsThey’ll talk about it at conferences.
Stop shaming your supporters!
JUNE 1, 2016
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Stop swopping your donor lists with other nonprofits
JUNE 17, 2015
Fundraising Planned Giving Lead generation for planned givingOne thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits.
The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them
MARCH 22, 2017
Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Cultivation allures people (now your qualified leads) to engage further.
FEBRUARY 17, 2016
Fundraising Major Giving Planned Giving best practices for planned giving donor cultivation engagement fundraising Lead generation for planned giving leads major donor fundraising major gift marketing marketing marketing tips Philanthropy results Selling“ I have not failed.
Consider using the word “consider” more often
OCTOBER 30, 2015
Fundraising Lead Generation Planned Giving strategyConsider this. “Consider” is a very powerful word for fundraising. “Would you consider a gift in the amount of $25,000 to help fund this project?”
A “wild woman” interviewed me
SEPTEMBER 30, 2016
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How to use a blog to generate planned giving gifts.
SEPTEMBER 4, 2012
But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.
Are face-to-face meetings with donors overrated?
SEPTEMBER 14, 2016
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Where are your donors going if not to you?
MARCH 9, 2016
Fundraising donor acquisition donor cultivation donor retention engagement fundraising fundraising tips Lead generation for planned giving losing donors major gift marketing nonprofit marketingThese days, many nonprofits are seeing their lists erode.
It’s all about the “warm glow”!
JUNE 26, 2015
Fundraising Lead Generation Major Giving Planned Giving strategy charity Content StrategyAlaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.
Fundraising vs. Facilitating
OCTOBER 21, 2015
Fundraising is focused on tactics that generate donations. Facilitation is focused on tactics that make people feel good (even if they aren’t ready to donate) and that generate donations. Fundraising fundraising tips Lead generation for planned giving nonprofit tips solve problemsFundraising focuses on an organization’s process for raising money by requesting donations. Facilitation focuses on helping others achieve their goals through philanthropy.