INDUSTRY INSIGHTS YOUR PEERS ARE READING
Fundraising Lead Generation Major Giving Planned Giving strategy charity Content StrategyAlaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends. MORE
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads? MORE
Digital Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog cultivation for planned giving digital body language donor digital body language engaged donors major donor communication strategy major gift cultivation nonprofit digital strategy nonprofit marketing MORE
The word bequest sucks when it comes to generating planned gift revenue. Fundraising Lead Generation Bequest language bequests donor communication tips fundraising marketing tips language for more legacy gifts nonprofit blogs nonprofit marketing tips MORE
Fundraising Major Giving Planned Giving cultivation for major gifts engagement fundraising giftmaker+ highest paid person's opinion hippo Lead Generation legacygiftmaker majorgiftmaker marketsmart surveygiftmaker MORE
Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving case development case loads fundraising tips Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketing MORE
Fundraising Lead Generation Philosophy/motivation motivations for giving to charity motivations to give psychology of donating to charityRemembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. MORE
Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation MORE
Fundraising Lead Generation strategy fundraising marketing tips Groupthink lead generation for major gifts Lead generation for planned giving nonprofit blogs PhilanthropyRemember Candid Camera? MORE
Ask yourself, are you providing them with highly qualified leads or are you telling them to generate their own leads? Most fundraisers are not very good at generating leads. You should be generating and providing them with highly qualified leads. MORE
Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Lead Generation major gift fundraising Philanthropy philanthropy blog Planned Giving MORE
Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation software MORE
Fundraising Lead Generation Major Giving charity donor management software fundraising tips Inbound Lead Generation major donor cultivation major gift fundraising major gifts fundraising strategy nonprofit marketing nonprofit marketing technology online fundraising software for nonprofits MORE
Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roi MORE
Generating more money through retention 101. Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. MORE
Fundraising Lead Generation fundraising tips quotesRelated Posts. >> 5 Ways You Can Ensure That Your Supporters Never Feel “Donor Remorse” >> Words That Work: Phrases that Encourage Planned Giving. MORE
Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t. MORE
Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons. MORE
Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor scores Lead Generation major gift fundraising Philanthropy philanthropy blog philosophy Strategy MORE
Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele MORE
>> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked. MORE
What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this! MORE
Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine. MORE
Fundraising Lead Generation Planned Giving charity blog charity blog posts developing a major gifts program major gifts fundraising strategy tips for major donor cultivation MORE
Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving capital campaigns legacy gift marketing major gift cultivation major gift fundraising nonprofit marketing tipsI’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry. MORE
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads? MORE
Generating leads: acquisitions campaigns. Cultivating leads: nurture campaigns. I have found that direct mail and email are the most effective channels for generating leads if you have a good list and your organization is mid-sized to large. The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Closing gifts: face-to-face, telephone, or personalized asks. MORE
Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blogAndrew Olsen knows a thing or two about direct marketing. MORE
Fundraising Planned Giving best practices for planned giving cultivation for planned giving Lead generation for planned giving planned giving acquisition planned giving newslettersHere’s a sort of “Greatest Hits” list. MORE
You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks. MORE
Then, you will generate more donation dollars. Fundraising Lead Generation benefits of donating to a nonprofit benefits of donating to charity charity offers donor value proposition non-profit value proposition why companies should give back to community MORE
Related Posts: >>Yes, The Donor Pyramid is Really Dead (Clarification.com). >> eBook: How to Generate More Planned Gifts with Less Money and Reduced Resources. Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. MORE
Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Cultivation allures people (now your qualified leads) to engage further. MORE
Lead Generation Major Giving cultivation for major gifts lead generation for major gifts major donor proposals major gift cultivation major gift officer performance evaluationDialogue. Major donors expect to be able to have a dialogue with an organization and its staff. MORE
Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Fundraising strategy charity blog donation survey questions donor feedback survey donor stewardship survey questions fundraising survey examples fundraising tips Lead Generation non profit surveys non profit volunteer survey nonprofit survey questions Philanthropy philanthropy blog Strategy volunteer survey questions MORE
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1. MORE
Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. MORE
Fundraising Lead Generation 80/20 rule capital campaigns charity blog donor cultivation lead generation for major gifts Lead generation for planned giving marketsmart nonprofit marketing tips Vilfredo ParetoIf you know me and this blog, you know that I talk about the Pareto Principle a lot. That’s the concept developed by Vilfredo Pareto in 1906 when he determined that 80% of the land in Italy was owned by 20% of the people. MORE
Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving charity blog donor communications best practices legacy gift marketing legacy giving promotion examples legacy society blog major donor communication strategy marketing planned gifts MORE
Involvement leads to commitment. Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission. Donors have immense power these days. MORE
Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. . MORE
Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S. MORE
Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing MORE
Direct Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog donor persona examples donor personas donor retention fundraising blog major gift cultivation Mal Warwick planned gift marketing MORE
Lead Generation Related Topics 
iMarketSmart
JUNE 28, 2017
Lead Generation Major Giving cultivation for major gifts lead generation for major gifts major donor proposals major gift cultivation major gift officer performance evaluationDialogue. Major donors expect to be able to have a dialogue with an organization and its staff.
iMarketSmart
JUNE 15, 2016
What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!
iMarketSmart
DECEMBER 21, 2016
Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele
iMarketSmart
JUNE 22, 2016
Fundraising Lead Generation strategy fundraising marketing tips Groupthink lead generation for major gifts Lead generation for planned giving nonprofit blogs PhilanthropyRemember Candid Camera?
iMarketSmart
OCTOBER 21, 2016
Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation
iMarketSmart
OCTOBER 19, 2015
Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.
iMarketSmart
JUNE 24, 2016
>> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked.
iMarketSmart
OCTOBER 7, 2016
Fundraising Lead Generation 80/20 rule capital campaigns charity blog donor cultivation lead generation for major gifts Lead generation for planned giving marketsmart nonprofit marketing tips Vilfredo ParetoIf you know me and this blog, you know that I talk about the Pareto Principle a lot. That’s the concept developed by Vilfredo Pareto in 1906 when he determined that 80% of the land in Italy was owned by 20% of the people.
iMarketSmart
NOVEMBER 14, 2018
Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Lead Generation major gift fundraising Philanthropy philanthropy blog Planned Giving
iMarketSmart
JANUARY 18, 2017
Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.
iMarketSmart
AUGUST 3, 2015
Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.
iMarketSmart
JUNE 1, 2015
You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.
iMarketSmart
JUNE 13, 2016
Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving case development case loads fundraising tips Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketing
iMarketSmart
DECEMBER 5, 2016
Fundraising Lead Generation Major Giving charity donor management software fundraising tips Inbound Lead Generation major donor cultivation major gift fundraising major gifts fundraising strategy nonprofit marketing nonprofit marketing technology online fundraising software for nonprofits
iMarketSmart
MAY 3, 2017
Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing
iMarketSmart
JUNE 11, 2018
Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor scores Lead Generation major gift fundraising Philanthropy philanthropy blog philosophy Strategy
iMarketSmart
JUNE 2, 2017
Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation software
iMarketSmart
JANUARY 9, 2013
Generating leads: acquisitions campaigns. Cultivating leads: nurture campaigns. I have found that direct mail and email are the most effective channels for generating leads if you have a good list and your organization is mid-sized to large. The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Closing gifts: face-to-face, telephone, or personalized asks.
iMarketSmart
DECEMBER 1, 2017
Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Fundraising strategy charity blog donation survey questions donor feedback survey donor stewardship survey questions fundraising survey examples fundraising tips Lead Generation non profit surveys non profit volunteer survey nonprofit survey questions Philanthropy philanthropy blog Strategy volunteer survey questions
iMarketSmart
FEBRUARY 27, 2017
Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blogAndrew Olsen knows a thing or two about direct marketing.
iMarketSmart
JUNE 7, 2017
Involvement leads to commitment. Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission. Donors have immense power these days.
iMarketSmart
JUNE 23, 2017
Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roi
iMarketSmart
AUGUST 15, 2018
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?
iMarketSmart
AUGUST 15, 2018
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?
iMarketSmart
MARCH 27, 2017
The word bequest sucks when it comes to generating planned gift revenue. Fundraising Lead Generation Bequest language bequests donor communication tips fundraising marketing tips language for more legacy gifts nonprofit blogs nonprofit marketing tips
iMarketSmart
MAY 31, 2017
Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.
iMarketSmart
MARCH 20, 2017
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.
iMarketSmart
SEPTEMBER 8, 2017
Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.
iMarketSmart
MARCH 22, 2017
Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Cultivation allures people (now your qualified leads) to engage further.
iMarketSmart
APRIL 19, 2017
Direct Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog donor persona examples donor personas donor retention fundraising blog major gift cultivation Mal Warwick planned gift marketing
iMarketSmart
SEPTEMBER 2, 2015
Fundraising Lead Generation fundraising tips quotesRelated Posts. >> 5 Ways You Can Ensure That Your Supporters Never Feel “Donor Remorse” >> Words That Work: Phrases that Encourage Planned Giving.
iMarketSmart
JULY 14, 2017
Related Posts: >>Yes, The Donor Pyramid is Really Dead (Clarification.com). >> eBook: How to Generate More Planned Gifts with Less Money and Reduced Resources. Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention.
iMarketSmart
MAY 1, 2017
Fundraising Major Giving Planned Giving cultivation for major gifts engagement fundraising giftmaker+ highest paid person's opinion hippo Lead Generation legacygiftmaker majorgiftmaker marketsmart surveygiftmaker
iMarketSmart
DECEMBER 7, 2016
Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving charity blog donor communications best practices legacy gift marketing legacy giving promotion examples legacy society blog major donor communication strategy marketing planned gifts
iMarketSmart
OCTOBER 26, 2016
Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .
iMarketSmart
AUGUST 17, 2015
Fundraising Planned Giving best practices for planned giving cultivation for planned giving Lead generation for planned giving planned giving acquisition planned giving newslettersHere’s a sort of “Greatest Hits” list.
iMarketSmart
JULY 10, 2017
Then, you will generate more donation dollars. Fundraising Lead Generation benefits of donating to a nonprofit benefits of donating to charity charity offers donor value proposition non-profit value proposition why companies should give back to community
iMarketSmart
SEPTEMBER 30, 2016
Digital Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog cultivation for planned giving digital body language donor digital body language engaged donors major donor communication strategy major gift cultivation nonprofit digital strategy nonprofit marketing
iMarketSmart
MARCH 15, 2017
Fundraising Lead Generation Planned Giving charity blog charity blog posts developing a major gifts program major gifts fundraising strategy tips for major donor cultivation
iMarketSmart
DECEMBER 19, 2016
Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving capital campaigns legacy gift marketing major gift cultivation major gift fundraising nonprofit marketing tipsI’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry.
iMarketSmart
MAY 19, 2017
Fundraising Lead Generation Philosophy/motivation motivations for giving to charity motivations to give psychology of donating to charityRemembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus.
iMarketSmart
JUNE 26, 2015
Fundraising Lead Generation Major Giving Planned Giving strategy charity Content StrategyAlaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.
iMarketSmart
OCTOBER 4, 2017
Generating more money through retention 101. Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources.
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