The 6 most read parts of any major gift solicitation letter

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Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele

What’s your fundraising asking style?

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Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation

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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

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>> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked.

9 simple pointers for writing better emails and letters to your donors

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Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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Is your organization really that special?

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Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.

Are you a cold-hearted fundraiser or a warm-hearted facilitator?

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Fundraising Lead Generation Major Giving Planned Giving asking for donations wording asking for personal donations best way to get donations charity blog how to ask for donations from businessesThe flow chart below makes me very uncomfortable.

Why the only thing to fear is fear itself.

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Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.

If asking for donations makes you uncomfortable, read this now!

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Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.

The 5 p’s of engagement fundraising

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Involvement leads to commitment. Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission. Donors have immense power these days.

You don’t own your donors

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You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.

4 things pizza and major gift fundraising have in common

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Fundraising Lead Generation Planned Giving charity blog charity blog posts developing a major gifts program major gifts fundraising strategy tips for major donor cultivation

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Top 10 reasons why donors like taking donor surveys

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Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.

A harsh reality most fundraisers don’t want to face

iMarketSmart

What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!

8 simple ideas to involve your donors and build deeper connections

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Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.

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7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.”

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The most powerful motivators of major gifts and legacy gifts.

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Fundraising Lead Generation Philosophy/motivation motivations for giving to charity motivations to give psychology of donating to charityRemembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus.

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What planned and major gifts officers can learn from Shark Tank

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I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

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How many LinkedIn contacts do you have?

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Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn

Why fundraisers should take some lessons from stockbrokers

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Recommendations: >> How to generate more planned gifts with less money and reduced resources. >>

Are you a show up and throw up fundraiser?

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Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving case development case loads fundraising tips Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketing

Is your job really to raise money?

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Fundraising strategy charitable giving charity Fundraiser job description Fundraising duties fundraising tips for nonprofits How to raise more money Lead Generation legacy gift marketing major gift fundraising Og Mandino Philanthropy philanthropy blog philosophy solve problems

4 keys to fundraising success you might be overlooking

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Fundraising best practices for fundraising engagement fundraising fundraising tips keys to fundraising success Lead Generation legacy gift marketing major donor fundraising Philanthropy

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Finally we’re releasing the HIPPO killer!!!

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Fundraising Major Giving Planned Giving cultivation for major gifts engagement fundraising giftmaker+ highest paid person's opinion hippo Lead Generation legacygiftmaker majorgiftmaker marketsmart surveygiftmaker

Should your CRM include photos of each of your donors?

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Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation software

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4 great reasons to hire a capital campaign consultant

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Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultantLarge amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

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Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .

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6 reasons why some donors prefer to stay anonymous

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Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor cultivation fundraising tips nonprofit marketing numbered reasons why some donors prefer to stay anonymous online marketing philanthropy blog philosophy Strategy

Why failing to focus on major and planned gifts can be so dangerous

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Why not increase investment in generating referrals from major donors instead? Greenfield, once wrote in one of his books that it costs only pennies on the dollar to generate major and planned gifts.

35 amazing ways to engage and involve your donors and supporters

iMarketSmart

Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donorsIf you’re stuck wondering how to involve your supporters with your mission, look no further.

Why the first gift really shouldn’t count

iMarketSmart

At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not? It is, after all, a genuine thrill to acquire a new client. But I always admonish my staff that the first investment made by a new client shouldn’t really count.

16 Content Ideas Your Major and Planned Gift Donors Will Love

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Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs).

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

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Fundraising Major Giving Planned Giving charity blog free fundraising ideas Lead Generation major gift marketing tips non-profit fundraising ideas online fundraising tips successful fundraising ideas T.J. The following is a guest post thanks to my friend T.J.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. They like to think about the meaning of their lives and how they can have a positive impact on future generations.

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4 amazing quotes about how to treat your donors (from the Fortune 500)

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Fundraising Lead Generation fundraising tips quotesRelated Posts. >> 5 Ways You Can Ensure That Your Supporters Never Feel “Donor Remorse” >> Words That Work: Phrases that Encourage Planned Giving.

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The 7 biggest mistakes weak major gift officers make repeatedly

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Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics. Forgetting to ask donors lots of questions about why they care, where their interests lie and what they want to accomplish.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.

Dr. Russell James’ Greatest Hits: Free webinars and eBooks

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Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook.

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Why mistakes are awesome and what to do about them

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Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense.

7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips PhilanthropyThe funny thing about fundraising is that just about every nonprofit has plenty of data, plenty of prospects, and some even have wealth screened data— so they have plenty of prospects that they know have the capacity to give. But are they qualified?

Stop swopping your donor lists with other nonprofits

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Fundraising Planned Giving Lead generation for planned givingOne thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits.