6 major donor expectations you simply cannot ignore

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Lead Generation Major Giving cultivation for major gifts lead generation for major gifts major donor proposals major gift cultivation major gift officer performance evaluationDialogue. Major donors expect to be able to have a dialogue with an organization and its staff.

A harsh reality most fundraisers don’t want to face

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What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!

The 6 most read parts of any major gift solicitation letter

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Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele

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Groupthink sucks (here’s how to avoid it)

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Fundraising Lead Generation strategy fundraising marketing tips Groupthink lead generation for major gifts Lead generation for planned giving nonprofit blogs PhilanthropyRemember Candid Camera?

What’s your fundraising asking style?

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What do you really think about DONOR SCORING?

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Donors 141

Are you a show up and throw up fundraiser?

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Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving case development case loads fundraising tips Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketing

Imagine this.

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Is your organization really that special?

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Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.

Why Response Rates Don’t Matter.

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It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?

Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?

There’s power in exclusivity but are you using it?

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Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing

You don’t own your donors

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You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.

Should your CRM include photos of each of your donors?

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Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation software

CRM 180

Top 10 Ways You Can Benefit from Conducting a Donor Survey

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Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Fundraising strategy charity blog donation survey questions donor feedback survey donor stewardship survey questions fundraising survey examples fundraising tips Lead Generation non profit surveys non profit volunteer survey nonprofit survey questions Philanthropy philanthropy blog Strategy volunteer survey questions

Survey 158

3 major donor myths broken by Andrew Olsen

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Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blogAndrew Olsen knows a thing or two about direct marketing.

Why the only thing to fear is fear itself.

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Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.

Fundraising metrics: you have to see them to believe them

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The 5 p’s of engagement fundraising

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Involvement leads to commitment. Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission. Donors have immense power these days.

Could your volunteers solve most of your fundraising problems?

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Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

Here’s why you should remove the word "bequest" from your vocabulary

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The word bequest sucks when it comes to generating planned gift revenue. Fundraising Lead Generation Bequest language bequests donor communication tips fundraising marketing tips language for more legacy gifts nonprofit blogs nonprofit marketing tips

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Top 10 reasons why donors like taking donor surveys

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Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.

Survey 163

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

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Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Cultivation allures people (now your qualified leads) to engage further.

The simplest planned giving marketing strategy (5 things you must do)

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Generating leads: acquisitions campaigns. Cultivating leads: nurture campaigns. I have found that direct mail and email are the most effective channels for generating leads if you have a good list and your organization is mid-sized to large. The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. Closing gifts: face-to-face, telephone, or personalized asks.

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

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Related Posts: >>Yes, The Donor Pyramid is Really Dead (Clarification.com). >> eBook: How to Generate More Planned Gifts with Less Money and Reduced Resources. Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention.

Finally we’re releasing the HIPPO killer!!!

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The 4 levels of donor commitment according to Mal Warwick

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Value

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Then, you will generate more donation dollars. Fundraising Lead Generation benefits of donating to a nonprofit benefits of donating to charity charity offers donor value proposition non-profit value proposition why companies should give back to community

Here’s one great legacy giving promotion

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Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving charity blog donor communications best practices legacy gift marketing legacy giving promotion examples legacy society blog major donor communication strategy marketing planned gifts

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

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Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .

Ideas 199

4 things pizza and major gift fundraising have in common

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Fundraising Lead Generation Planned Giving charity blog charity blog posts developing a major gifts program major gifts fundraising strategy tips for major donor cultivation

Pizza 164

A “wild woman” interviewed me

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There Are Only Three Ways to Raise More Money

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Generating more money through retention 101. Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources.

Money 158

Opportunities vs. Problems: Which will your donors support?

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Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving capital campaigns legacy gift marketing major gift cultivation major gift fundraising nonprofit marketing tipsI’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry.

The most powerful motivators of major gifts and legacy gifts.

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Fundraising Lead Generation Philosophy/motivation motivations for giving to charity motivations to give psychology of donating to charityRemembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus.

19 reasons why nonprofit donor surveys are awesome

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They help you generate highly qualified leads for major gifts and planned gifts. They help you uncover demographics such as whether or not each donor has children or is highly educated (since those two demographics have been proven to lead to much bigger gifts).

Survey 164

What planned and major gifts officers can learn from Shark Tank

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I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

Plan 153

Count legacy gift dollars, not promises

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The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether you win the game. Counting Legacy Society members is counting points. It’s good, but it should not be your primary focus.

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If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.

There’s power in exclusivity but are you using it?

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Digital Marketing Direct Marketing Fundraising Lead Generation 2017 fundraising tips charity blog exclusivity strategy exclusivity technique marketing fundraising tactics power of exclusivity velvet rope marketing